State of The Internet with a Focus on India

Kedar Gavane Director, India

June 2011

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5 V0411 . Inc. Proprietary and Confidential.Some of Our Largest Clients in Asia Include… APAC (Excluding Japan) Japan © comScore.

219 1.351  Growth is flat in North America. European growth mostly driven by Russia March 2010 March 2011 +15% 550. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. March 2010 and March 2011 .4 101.Asia Continues Significant Audience Growth  Growth expected to continue on the back of increased residential broadband penetration in Asia and Latin America Worldwide Online Population (Millions) +11%  Growth in developing regions likely to also continue as more people move from sharedaccess environment to home & work use 1.1 115.Africa Latin America © comScore.3 116.0 --+32% +14% 204.9 480. Proprietary and Confidential.3 363.7 204.2 Asia Pacific Europe North America Middle East .7 Mar 2010 Mar 2011 +5% 345.4 88. Inc.

March 2011 .0 5.7 Other 111. Proprietary and Confidential.0 37.5 7.5 18.8 41.7 15+ H/W Other © comScore. Shared Access including Internet Cafes) China India Brazil Mexico Indonesia Vietnam Philippines 15 73 79 415 15+ H/W China India Brazil Mexico 304.4 35.3 8.9 Indonesia Vietnam Philippines 7 9.Shared-access Environments Make up Significant Portion of Total Population in Some Regions  Shared-access population in India is almost as large as the Internet population accessing from work and home Unique Visitors (MM) 15+ Audience Accessing Internet from Home or Work vs Other Audience (Under 15. Source: comScore Media Metrix.6 11.4 16.2 42. Inc.6 21.

particularly in the very large Chinese market. March 2010 to March 2011 .5 +18% 40.8 42.4 +13% 38. Proprietary and Confidential.0 +19% 34. with 20% growth that translates to 45 million new web users from work and home in the past year  Growth similarly high in many Latin American and Asian markets Online Population Sizes (MM) BRIC +20% 304. Inc.Online Audience Sizes in BRIC countries.2 China 47.2 254.8 India 41.5 Brazil Russian Federation Mar-10 © comScore. 8 Mar-11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. 15+ Home & Work  Significant growth in BRIC countries in the past year.

1 73 79 China Japan Germany Russian Federation 12.3 17.8 12.4 22.5 27.8 23.India’s Usage Relatively Low Compared to Similarly Sized Countries  Web users in China and India post the least average usage when compared to BRIC countries and other similarly sized web populations  Expect usage rates to increase as home/work Internet penetration increases and broadband becomes more readily available Internet Users (Millions) China India Brazil Mexico Indonesia Vietnam Philippines 415 Total Hours Online per Visitor WW Avg: 23.5 25. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Inc. Proprietary and Confidential.7 15 India France 15+ H/W Other 9 Brazil © comScore. March 2011 .

Global Averages  Internet audience in India skews dramatically young: three-quarters of the web audience is under the age of 35. Proprietary and Confidential. Inc.Proportion of Youth Audience in India Substantially Larger than Regional. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. March 2011 . compared to 52% of the global average and 57% of the regional average Composition of Internet Audience 15+ 75% India 35% 40% 16% 6% Asia Pacific 29% 28% 23% 12% 9% Worldwide 26% 26% 22% 14% 11% 15-24 25-34 35-44 10 45-54 55+ © comScore.

0 25.2 11.7 © comScore.4 10. however.Young People Drive Internet Consumption in India.2 12. average time spent online is still well below regional and global averages Average Time Online by Age Hours per Visitor 30. Inc.0 15-24 25-34 India 35-44 Asia Pacific Worldwide 45-54 55+ 13.0 10.0 0. Proprietary and Confidential.4 12.0 15. Overall Time Online is Behind Global and Regional Averages  15-24 year olds in India are the heaviest Internet users  Across the board. March 2011 .0 5.0 20. 11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.

0 15-24 25-34 35-44 Males Females 12 45-54 55+ © comScore. March 2011 .7 hours more online than males  15-24 year olds of both genders are the heaviest users overall  Typical demographic consumption pattern for emerging Internet market Average Time Online by Age & Gender Hours per Visitor 13.4 11.8 11.5 13. Inc.6 12. Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.6 11.3 13.6 9.3 11.Young Males are Heaviest Internet Users in India  Males spend more time online than females in most age groups.3 10. Proprietary and Confidential. the 35-44 year old age group is the exception: women spend 1.

Proprietary and Confidential. March 2011 . Social Networking. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Inc.Search. Webmail are Key Online Categories Reach of Key Categories Search/Navigation Index: 102 Index: 126 116 106 128 121 73% 87% 85% 85% Retail 85 106 132 126 130 62 54% 63% 49% 46% 41% 31% 40% 32% Social Networking Business/Finance e-mail 78% 61% 64% 58% Education Downloads 111 109 103 102 90 112 198 86 126 91 100 102 104 103 Sports Community 61% 60% 61% 68% 59% 69% 58% 63% 55% 54% Travel 40% 31% 31% 50% 26% 27% 26% 36% 21% 35% Multimedia Games Directories/Resources Photos 94 72 58 74 News/Inf ormation Instant Messengers Technology TV Blogs 54% 53% Health 17% 23% India Worldwide © comScore.

March 2011 . Inc. and takes up 21% of all time spent online Social Networking Sites March 2011 % Reach WW Asia Pacific 73%  Growth of 16 percent over the past year outpaces regional and global growth of the category Social Networking Sites Growth 53% 84% 89% 89% Europe North America Latin America +16% +2% 52% 53% +6% 73% 85% China 36% 83% 85% 69% 73% Russian Federation India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil 80% © comScore. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).Social Networking is Central to Internet Usage in India  Social Networking sites reach 84% of the web audience in India.

000 10. 15 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix .593 25.Facebook Has Overtaken Orkut to Be Leading SN in India  India.000 30. March 2010 to March 2011 .000 31. along with Brazil.197 FACEBOOK.000 20.000 0 15.COM Orkut © comScore. Proprietary and Confidential. had been two of Orkut’s final strongholds – until August this past year.000 5. Inc. when Facebook overtook Orkut to be the leading Social Network in India Unique Visitors (000) to Social Networking Sites 35.000 15.

Inc.Retail Site Visitation from India Increased Significantly Over Past Year  Visiting to retail sites is still relatively low in India. however. with about half the web population visiting a site in the category Retail Sites March 2011 % Reach WW 63% 56% 71%  Growth in the category. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). compared to flat in the region and worldwide Asia Pacific Europe North America 81% 62% Retail Sites Growth Latin America --63% 63% +14% 47% 54% --55% 56% China Russian Federation India 48% 60% 54% 63% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. March 2011 . Proprietary and Confidential. is in the double digits.

8% 11.5% 1.1% 1.9% 4.4% 3.4% 6.8% 4.0% 1.9% 1.3% 6.Movies Jewelry/Luxury Goods/Accessories 0.7% Apparel 2.6% 0.6% 18.4% Tickets 1.3% 3.1% 5.3% Consumer Goods Computer Hardware Retail .6% 1.0% 12.0% Fragrances/Cosmetics Toys 3.7% 1.7% Comparison Shopping 10.Computer Software is the Most-Visited Retail Category in India.8% Books Sports/Outdoor Flowers/Gif ts/Greetings Home Furnishings 6.9% 2.6% 5.9% 4.Food 16.2% 7.3% 6.4% 4.1% India Asia Pacif ic Worldwide 17 © comScore.7% 6.1% 1.2% 3.7% 2.5% 4.6% 0.1% 1.9% 0.1% Mall 21.4% 1.0% 1.8% 2.Music Retail .7% 1.8% Department Stores 3.9% 3.4% 16. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).6% 4.6% 7.8% Retail . Inc.8% Computer Sof tware 8.5% Consumer Electronics 14.2% 9.8% Health Care 12.0% 12.9% 1.6% 4.5% 3. Proprietary and Confidential. March 2011 .6% 11.4% 13.1% 8. and the only one which outpaces global and regional averages Percent Reach of Retail Subcategories: India. Asia Pacific and Worldwide 16.

High Visitation to Travel Sites. while growth in the region and globally were flat Travel Sites Growth 42% 45% 25% North America Latin America +13% 35% 40% -2% 23% 22% -2% China 31% 31% 15% Russian Federation 27% 40% 23% India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. is at a robust 13 percent. Proprietary and Confidential. 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc. and is almost at levels similar to Europe and North America’s Travel Sites March 2011 % Reach WW Asia Pacific Europe 31% 22%  Growth. March 2011 . moreover. Robust Growth in Category  India boasts the highest reach to travel sites among the BRIC countries.

0 4. March 2011 .5 19.5 © comScore.1 2.COM Travelocity ERAIL.IN 4.0 6.IN MUSTSEEINDIA. Inc.Top Sites: Travel  Top sites in Travel are topped by rail websites and online travel agents  19.9 MUSTSEEINDIA.COM 3.com.8 4.COM MakeMyTrip CLEARTRIP.7 1.7 1.6 2.COM TravelAdNetwork INDIARAILINFO. Proprietary and Confidential.9 Expedia Inc TravelAdNetwork INDIARAILINFO.9 5. there will be increased demand for online travel Top Travel Sites: India % Reach Indian Railways Yatra Online 7.4 Top Travel Sites: India Average Minutes per User Indian Railways 29.4 percent of web users visited the Indian Railways site in March. 19 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.COM Expedia Inc 6.COM Travelocity ERAIL.0 4.5 Yatra Online MakeMyTrip CLEARTRIP.9 13.7 6. and average usage on that site.7 31. is about half an hour  As the middle class grows.2 13. as well as on IndiaRailInfo.0 6.

March 2011 . visiting to Business/Finance sites is robust in India Business/Finance Sites March 2011 % Reach WW 46% 39% 53%  Growth is a modest 4 percent year over year. but positive when compared to global and regional declines Business/Finance Sites Growth Asia Pacific Europe North America 68% 36% Latin America -2% China +4% 47% 49% -3% 41% 39% 47% 46% 36% 36% Russian Federation India 49% 38% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. Inc. Proprietary and Confidential. 20 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).Significant Upside Remains for the Business/Finance Category  Unusually for a developing market.

Inc. ICICI bank sites 4. 21 . HDFC bank sites 3.Which is the top visited banking/finance website in India? 1. Moneycontrol 2. Proprietary and Confidential. State bank of India © comScore.

9 70.3 © comScore. Inc.6 3. and MoneyControl the top Business News and Information site. with the average user spending 70 minutes on the site over the course of the month Top Business/Finance Sites: India % Reach ICICI Bank HDFC Group MONEYCONTROL.COM 10.8 22.CO. Proprietary and Confidential.9 8. March 2011 .8 17.9 percent  Citigroup is the most-visited International bank. MoneyControl also got the most usage.7 9.CO.6 FSSNET.3 17.6 6.5 18.1 Yahoo! Finance Axis Bank Life Insurance Co of India 4.0 State Bank of India Indian Overseas Bank Citigroup 4.0 Yahoo! Finance Axis Bank Life Insurance Co of India FSSNET.1 State Bank of India Indian Overseas Bank Citigroup 7.IN 4. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.9 7.7 5.Top Sites: Business/Finance  Most of the top Business/Finance sites in India are banks.IN 2.4 17.7 7.COM Top Business/Finance Sites: India Average Minutes per User ICICI Bank HDFC Group MONEYCONTROL. with ICICI Bank leading the category with reach of 10.4 3.

Proprietary and Confidential.Technology Sites  Fifty-five percent of the web population in India visited a Technology site Technology Sites March 2011 % Reach  Growth over the past year was 7 percent. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). March 2011 . Inc. compared to a decline of 2 percent in Asia Pacific and flat growth globally WW Asia Pacific Europe 54% 43% 65% 62% 58% North America Technology Sites Growth Latin America +7% 52% 55% -2% 44% 43% --54% 54% China Russian Federation 35% 64% 55% 56% India Asia Pacific Worldwide India Brazil Mar 2010 Reach Mar 2011 Reach © comScore.

March 2011 . Inc. 24 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). outpacing regional growth of 2 percent and global growth at 3 percent News/Info Sites Growth 68% 77% 61% North America Latin America +16% 50% 58% +2% 56% 57% +3% 61% 63% China Russian Federation 50% 64% 58% 56% India India Asia Pacific Worldwide Brazil Mar 2010 Reach Mar 2011 Reach © comScore. a category that is similarly popular among web users in the other BRIC countries News/Info Sites March 2011 % Reach WW Asia Pacific Europe 63% 57%  Growth in India was 16 percent over the past year.News/Info Category one of Fastest-Growing in India  58 percent of Indian web users visited a News/Info site. Proprietary and Confidential.

3 7.9 The Economic Times BBC NDTV. Proprietary and Confidential. is the top site.0 HT Media Ltd ONEINDIA The Economic Times BBC NDTV.2 8.7 4.2 9.1 5.Top Sites: Online News/Info Sites  Local and International News/Info properties are represented in the Top 10 News/Info sites in India.8 14. Inc.0 New York Times Digital HT Media Ltd ONEINDIA 3.1 15.6 Top News/Info Sites: India Average Minutes per User 32. which includes Yahoo! News India.4 The Indian Express Group CNN Network 4.7 11.5 3. reaching a third of the web audience  The Times of India edged out Yahoo! News in terms of usage.2 12. 25 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.9 6. The Yahoo! News Network.COM 7.7 minutes Top News/Info Sites: India % Reach Yahoo! News Network The Times of India New York Times Digital 16. March 2011 .4 © comScore. with average usage of 15.7 Yahoo! News Network The Times of India 14.9 The Indian Express Group CNN Network 4.COM 8.9 8.

0 68% 66% 54% 32% 34% 46% [M] NDTV.COM [P](u) The Indian Express Group Other countries 5.0 9.0 22. March 2011 .8 3.4 5. 26 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.Substantial Audience for Indian News/Info Sites Outside the Country  Nonresident Indians contribute a substantial amount of traffic to the top Indian News/Info sites  For most of these sites.1 62% 38% India © comScore.1 7.3 14. Inc.6 8.3 14. Proprietary and Confidential. average usage from outside India is much higher than from users inside the country Visiting to Top Indian News/Info Sites from India vs Other Countries [C](u) The Times of India [P](u) HT Media Ltd [M](U) ONEINDIA 59% 41% [C](u) The Times of India [P](u) HT Media Ltd [M](U) ONEINDIA [M] NDTV.COM [P](u) The Indian Express Group 10.

Inc. March 2011 .Cricket Sites Lead Increase in Visiting to Sports Sites in March  Cricket-crazy India saw a 38 percent increase in visiting to Sports sites over the past year Sports Sites March 2011 % Reach WW 32% 23% 37% 46% 33%  40 percent reach of the category in India during March is higher even than Europe and Latin American sports visitation rates Sports Sites Growth Asia Pacific Europe North America Latin America +38% 29% -13% -5% 33% 32% China Russian Federation India Brazil 16% 21% 40% 38% 40% 26% 23% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach © comScore. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Proprietary and Confidential.

5 © comScore.3 Yahoo! Sports CRICBUZZ.COM MSN Sports International 2.2 2.3 5. March 2011 .6 2.1 STATS. Proprietary and Confidential.5 CRICBUZZ.COM Sify Sports 3. ESPNCricInfo.0 19.CO… 1.7 12.0 CRICKETWORLDCUP2011.8 22. Inc.0 13.8 1.COM CRICTIME.COM Cricketnext 1. 28 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Cricket sites dominate the top Sports site during the month  Visiting to ESPN and Yahoo! Sports are dominated by the Cricket channels.COM CRICTIME.CO… 1.9 CRICKETCOUNTRY.7 CRICKETCOUNTRY.COM MSN Sports International 30.COM 15.4 5.Top Sites: Sports  With the Cricket World Cup in March.com and Yahoo! Cricket Top Sports Sites: India % Reach ESPN Yahoo! Sports 26.4 Top Sports Sites: India Average Minutes per User ESPN 29.0 Sify Sports STATS.COM Cricketnext CRICKETWORLDCUP2011.4 27.0 11.

29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc. though it is to a slightly higher level than in January and February Unique Visitors (000) to Sports Sites 25. March 2011 .000 15.000 0 © comScore. Proprietary and Confidential.000 10.Visiting to Sports Sites Got a Substantial Boost from Cricket World Cup  The visitor boost that the category received in March dropped off again in April.000 20.000 5.

30 . India Sri-lanka Finals 2. India Australia quarter finals © comScore. Proprietary and Confidential. India Pakistan Semi finals 3. Inc.Which match during the world cup saw maximum number of visitors online? 1.

31 Weekly stats from comsoore mediametrix April 2011 . Inc.Cricket World cup – Weekwise Statistics © comScore. Proprietary and Confidential.

Large Appetite for Online Entertainment in India  77 percent of web users in India visited an Entertainment site in March Entertainment Sites March 2011 % Reach  Growth of 8 percent is higher than regional and worldwide growth WW Asia Pacific Europe 80% 74%  This category will continue to grow as broadband penetration increases 85% 86% 83% North America Entertainment Sites Growth +6% +8% Latin America +5% 76% 80% 72% 77% 70% 74% China Russian Federation 68% 77% 77% 81% India Asia Pacific Worldwide India Brazil Mar 2010 Reach Mar 2011 Reach © comScore. 32 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Proprietary and Confidential. March 2011 . Inc.

News. Inc. Proprietary and Confidential. Music. 33 . and Humor India vs Regional & Global Reach of Entertainment Subcategories 123 Multimedia Entertainment .Movies Entertainment .News Kids 6% 4% 10% 3% 3% 12% 10% 3% 9% 12% 21% 28% 35% 30% 23% 28% 24% 20% Radio Humor India Asia Pacific Worldwide Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).Music 43% 31% 42% 61% 61% 68% TV Entertainment . March 2011 © comScore.Entertainment News Indexes Highest  A few entertainment categories receive more than their “fair share” of visitors from India: Movies.

Proprietary and Confidential. March 2011 .136 1.7 China Russian Federation India Brazil Total Number of Videos (MM): 9.Online Video Viewers in India & China Watch the Least Video on Average  Average time spent watching online video in all four BRIC nations are still far lower than averages in North America and Europe: for example. 34 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix .3 8.863 3.6 5. Inc. was 15. expect to see continued growth in online video consumption as broadband penetration continues to increase Online Video Viewing Average Hours per Viewer 9.6 4. average time spent watching video in the U.7 hours over the same time period  Given the region’s appetite for Entertainment.113 © comScore.919 3.S.

is visited by 40 percent of the Indian web population. Proprietary and Confidential. Inc. 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). a rate higher even than visiting to these sites from North America and Europe Career Services & Development Sites Growth Career Services & Development Sites March 2011 % Reach WW 23% 19% Asia Pacific Europe North America Latin America 26% 33% 23% +8% 37% 40% -14% 22% 19% -8% China 25% 23% 15% 25% 40% 18% Russian Federation India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. March 2011 .Career Services & Development Site Visiting is High in India  Career Services and Development Sites. Career Resources and Training Sites. which include Job Search.

Proprietary and Confidential. 36 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).41 percent of Indian Web Users Visited an Education Site in March  Education Sites were visited by Indians at an above-average rate Education Sites March 2011 % Reach  Indians are increasingly using the web for their everyday requirements WW Asia Pacific Europe 31% 21%  Growth of 13 percent is remarkable. compared to regional and global declines in the category Education Sites Growth 33% 51% 42% North America Latin America +13% 36% 41% -14% 25% 21% -8% China 33% 31% Russian Federation India 13% 31% 41% 41% India Asia Pacific Worldwide Brazil Mar 2010 Reach Mar 2011 Reach © comScore. Inc. March 2011 .

37 . 34% 4. Proprietary and Confidential. 21% 2. Inc. 8% © comScore.What percentage of Indian users visit Personals or Matrimony/dating sites? 1. 14% 3.

14 percent of Internet Users in India visited a Personals Site  Indians show a high level of comfort with using online Personals sites Personals Sites March 2011 % Reach  Both reach and year over year growth are high. March 2011 . 38 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Proprietary and Confidential. Inc. with 14 percent of web users visiting a Personals sites. an increase of 7 percent over last year WW Asia Pacific Europe 5% 8% 12% 13% 7% North America Personals Sites Growth Latin America +7% 13% 14% -15% -8% China 3% 5% 9% 5% 8% Russian Federation 17% 14% 7% India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore.

Proprietary and Confidential. 39 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc.India Still Reliant on Webmail  78 percent of web users in India used online e-mail in March 2011 E-mail Sites March 2011 % Reach  Global and regional use of webmail declined over the past year. March 2011 . stayed flat in India WW Asia Pacific Europe 61% 47%  Follows a pattern seen in developing nations with low broadband penetration E-mail Sites Growth 65% 79% 76% North America Latin America --- -15% 56% 47% -8% 78% 78% China 66% 61% Russian Federation India 35% 62% 78% 69% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore.

Inc. 40 . Proprietary and Confidential.Conclusions © comScore.

with more engagement coming from 15-34 age groups  Online advertising is effective. both as a direct response and branding strategy  For online advertising to get its fair share of advertising dollars – Ad effectiveness needs to be measured “beyond the click” – Accurate measurement of the delivery against media plan is critical © comScore. driven by growth in several key categories across the board.Conclusions  The digital world is expanding. Inc. 41 .  Social Networking is a key driver of PC and Mobile activity  The younger consumers in India are leading the revolution. Proprietary and Confidential.

kgavane@comscore. Inc. Proprietary and Confidential. 42 .com © comScore.Thank you! Kedar Gavane.

43 . Demographics Duration. Inc.Our Methodology: Unified Digital Measurement Complete and Fully Reconciled Measurement PANEL People Measurement: Reach. Proprietary and Confidential. Intensity SERVERS Census Coverage of Usage Anywhere QUERY TAGS Content Categorization © comScore.

Inc. Proprietary and Confidential. kgavane@comscore. 44 .com © comScore.Thank you! Kedar Gavane.