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SUBMITTED TO: Prof. Navreet Kaur
SUBMITTED BY: Sneha Bhalla M.B.A. Retail # 13037
Affective component : It is the emotional or feeling segment of an attitude and can lead to behavioural outcomes. he is expressing his attitude about work. When an employee says. B. I like my job. people or events. Behavioral component : It is an intention to behave in a certain way toward someone or something. . The following case study discusses the importance of employee attitudes and how bringing about a change in them can change the performance of an organisation as a whole. They t ypically have three components: A.ATTITUDE Many organisations are very concerned with the attitudes of their employees. Attitudes are evaluative statements-either favourable or unfavourable-about objects. C. Attitudes are complex in nature. Cognitive component : The aspect of an attitude that is a description of or belief in the way things are. They reflect how we feel about something.
He sees Foreman s program as being a critical bridge linking employees with customers: We re in the business of the maintenance and acquisition of customers. It s your attitude. Johnston gives a large part of the credit for this turnaround to Foreman. But the primary focus of the program is on attitude. people began to live their lives differently.4 billion trips through its stores. Over the previous decade. Johnston responded to the challenge by initiating some important changes he made a number of acquisitions. They. and its Osco and Savon brands make it the fifth -largest drugstore company in the United states. Other parts of the program include group hugs. The division made CT scanners. he closed down inefficient plants. says Johnston. Foreman endeared himself to Johnston when the latter hired Foreman to help him with a serious problem. Here s an example of Foreman s primary program-called the Successful Life Course. that determines your altitude. Positive attitude is the single biggest that can change a business. Says Foreman. the division was bringing in annual profits of 100$ million. and he moved factories to Eastern European countries to take advantage of lower labour costs. He cites success at companies like Allstate. It lasts 3 days and begins each morning at 6 A. We ve got to energize the associates. and mind-control relaxation exercises. In a typical year. What is Foreman s secret? He provides motivation and attitude training. Wa l-Mart. I know I can. has been eating away at its market share. with the help of tapes and books. in turn.M. With revenues flat and profits falling. team activities. the company hired Larry Johnston to turn the busine ss around. In 3 years. By year -end 2004. To prove he s willing to put his money where his mouth is. diet. 10000managers had taken the course. All had failed. Albertsons competes in tough businesses. Then he brought in E d Foreman to charge up the troops. Then participants march up a hill. This is followed by breakfast and then a variety of lectures on attitude. shoppers will make 1. are training all 190000 Albertsons associates. not your aptitude. in particular.ALBERTSONS WORKS ON EMPLOYEE ATTITUDES Albertsons is a huge grocery and drug company. Johnston says this provides a lot of opportunities for customer service. I know I can. Johnston believes strongly in Foreman s program. . Johnston came to Albertsons from General Electric. At the time. It has more than 2400 supermarkets. followed by 12 minutes of yoga-like stretching. chanting. The first day begins with a chapter from an inspirational handout. four executives had been brought in to turn the division around and try to make it profitable. Johnston has committed 10$ million to this training. And it was while he was at GE that Johnston met a training specialist named Ed Foreman. And with so many shoppers going through his stores. They came to work with a spring in their step. Johnston had been sent to Paris to fix GE Medical Systems European division. After we got Ed in. Foreman claims his program works. says Johnston. and exercise.
. I know I can this will be tattooed on their minds in doing every work they know they can. Explain how Foreman s 3-day course could positively influence the profitability of Albertsons. If you were Johnston. team activities. Positive thoughts create positive actions.Milliken & Co. 3. and after this will foll ow breakfast and then variety of lectures in attitude. and Abbott Labs. he says. Followed by a 12 minutes of yoga-like stretching that makes the employees relax and energized for the start of the days activities. Positive attitude is the single biggest thing that can change a business. if the p rogram is effective this will reflect to the profitability of the company. Other parts of the program include group hugs. while marching up the hill. chanting I know I can. what would you do to evaluate the effectiveness of your $10 million investment in Foreman s training program? Evaluating the effectiveness of my $10-million investment in Foreman s Training program could be if the profit of the company could increase. 2. and mind control relaxation exercise. I agree. diet and exercise. The goal is to improve mental. QUESTIONS : 1. not your aptitude. a positive employee can handle pressure in work. and emotional well-being. Positive attitude makes a change in a business through its positive employees. Johnston says. that determines your altitude. Foreman s Primary program called the Successful Life Course this course positively influenced Albertsons profitability and Behaviour of it s employees. to this saying and I think this was valid. and solve it not before its to late. This program will definitely boost the determination of each employee to be more productive on their work and that will be reflected on the company s profitability. How valid and generalizable do you think this statement is? Positive attitude is the single best thing that can change a business says and believe by Johnston. This is a 3-day course that starts at 6am basically the impact of this course also is to train the employees to wake up early and their minds is fresh for a new learning experience. because employees have positive attitude have a positive effect on their job. physical. We as individuals determine the success of our own lives. But basically the primary focus of the program is on attitude and he stated that It s your attitude. they will be more productive and competitive to their work and they know how to handle problems. can handle his or her emotion and could be or have a positive effect to his or her environment and co -employees. another could be an employee rating each .
If I would be an Alber tsons employee I would feel good in attending this said program and feels good also and thankful to the company s effort to improve my productivity. If you were an Albertsons employee.employee is rated accordingly to their productivity in work after and before taking the Foreman s 3-day training program each employee is evaluated by their attitude on work. Being in this company is a good thing because the company is open for innovation and improving it s employees well being not minding the cost or something in return but only minding the beneficial of a good productive employee. how would you feel about going through Foreman s course? Explain your position. attitude and productivity will definitely encourage each employee to give their best doing in return to the company s success. The effort of the company to improve it s employees well being. . 4. and another could be a customer care survey or a customer feedback survey that can help determine also the productivity of each employee and the relationship to the customers if the company could satisfy their needs and whether customers will be loyal to the company to know also where is the part of the company that needs improvements.
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