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M.B.A. II Semester Regular Examinations, Jul/Aug 2008 MARKETING MANAGEMENT ---Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks
1. “The present day marketing is consumer oriented”. Explain its objectives. 2. What is demand? Discuss various types of demand, which a marketing manager should take into consideration for market planning. 3. What should be the suitable bases for market segmentation in case of (a) Air conditioners and (b) Soft drinks. 4. Prepare a list of two products at each of the following stages of the PLC in the Indian market: (a) introductory stage. (b) Growth stage (c) maturity stage and (d) decline stage 5. Discuss the inﬂuence of imitating price increases by companies on the market with relevant examples. 6. Explain the various elements of physical distribution in the management of distribution. 7. (a) Distinguish between public relations and publicity. (b) How publicity can be both boon and bane for the companies? 8. Discuss the limitations and merits of strategic control.
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