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  • Marketing Exam Review: 4Ps, Research, Branding & Advertising

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    Justice Dunkley
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    The document outlines the exam breakdown and content for a marketing exam, including four units that will be covered: Unit 1 covers marketing fundamentals like the 4 P's of marketing, needs vs wants, market segmentation. Unit 2 focuses on marketing research, including defining primary vs secondary research and quantitative vs qualitative data. Unit 3 discusses product planning, branding, and the new product development process. Unit 4 is about visual displays, advertising, visual merchandising and the elements of print ad design.

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    Marketing Exam Review

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    The document outlines the exam breakdown and content for a marketing exam, including four units that will be covered: Unit 1 covers marketing fundamentals like the 4 P's of marketing, needs vs wants, market segmentation. Unit 2 focuses on marketing research, including defining primary vs secondary research and quantitative vs qualitative data. Unit 3 discusses product planning, branding, and the new product development process. Unit 4 is about visual displays, advertising, visual merchandising and the elements of print ad design.

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    104 views2 pages

    Marketing Exam Review: 4Ps, Research, Branding & Advertising

    Uploaded by

    Justice Dunkley
    The document outlines the exam breakdown and content for a marketing exam, including four units that will be covered: Unit 1 covers marketing fundamentals like the 4 P's of marketing, needs vs wants, market segmentation. Unit 2 focuses on marketing research, including defining primary vs secondary research and quantitative vs qualitative data. Unit 3 discusses product planning, branding, and the new product development process. Unit 4 is about visual displays, advertising, visual merchandising and the elements of print ad design.

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    Marketing Exam Review Exam Breakdown True/False Multiple Choice Matching Short answer Case study Unit 1: MARKETING

    ETING FUNDAMENTALS (Chapters 1 & 2) What are the 4 ps of the marketing mix The difference between a need vs. a want Explain Maslows hierarchy of needs theory Explain Thorndikes law of effect What is promotion? List and explain the categories in a market segmentation. What falls under each category? What are the 7 functions of marketing? Economic Utilities and the added value of each. Which one is not a marketing utility? Explain the concept of penetration pricing, price skimming and psychological pricing Unit 2: MARKETING RESEACRH (Chapters 28 & 29) Define marketing research What is primary vs. secondary research Quantitive vs. qualitive data Fad vs. trend Draw and label the product life cycle, explain each stage. What are the steps in a marketing research report? Unit 3: PRODUCT PLANNING & BRANDING (Chapters 30 & 31) What is product planning? What is a product mix? Difference between product items and lines Product width vs. Product depth Steps in a new product development What is a brand? What is a brand name? What is a brand mark? What is a trademark? What are generic brands?

    What is co-branding? List and explain the functions of packaging

    Unit 4: VISUAL DISPLAYS AND ADVERTISING (Chapters 18, 19, & 20) What is visual merchandising? Describe the four key elements of design, storefront, store layout, store interior, and interior displays Types of interior displays 5 steps in designing a display Meaning of colors Artistic elements (line, juxtaposition ,(lolwut?) etc) What is advertising? Types of media Draw and describe Freuds Iceberg Theory Anatomy of a print ad

    P.s HAPPY BIRTHDAY :D

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