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Market Research Report : Home Furnishing Market in India 2011

Market Research Report : Home Furnishing Market in India 2011

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The home furnishing market in India is driven by growth in the real estate and hospitality sector. Rise in disposable income and willingness to spend on contemporary design and high quality furnishings have increased overall demand for home furnishing products. The home furnishing market is poised to grow gradually. The report begins with an overview of the textile industry in India including market size and growth. This is followed by an overview of the home furnishing market in India, its size and growth. The major products have been highlighted and are followed by the key manufacturing centers in India. The value chain is also provided which is followed by a section on import and export for the home furnishing products. An analysis of the drivers explains the factors for growth of the market including growth in real estate sector, growth in hospitality sector, growth in organized retail and growth in disposable income. The key challenges of the market include raw material unavailability and cost, active unorganized market and market potential being restricted to cities. Government regulations are provided followed by a section on the latest trends that govern the market. The competition section provides a summary of the nature of businesses of the major players. This is followed by brief profiles of these players including their corporate information and business highlights.

For the complete report, get in touch with us at : info@netscribes.com

The home furnishing market in India is driven by growth in the real estate and hospitality sector. Rise in disposable income and willingness to spend on contemporary design and high quality furnishings have increased overall demand for home furnishing products. The home furnishing market is poised to grow gradually. The report begins with an overview of the textile industry in India including market size and growth. This is followed by an overview of the home furnishing market in India, its size and growth. The major products have been highlighted and are followed by the key manufacturing centers in India. The value chain is also provided which is followed by a section on import and export for the home furnishing products. An analysis of the drivers explains the factors for growth of the market including growth in real estate sector, growth in hospitality sector, growth in organized retail and growth in disposable income. The key challenges of the market include raw material unavailability and cost, active unorganized market and market potential being restricted to cities. Government regulations are provided followed by a section on the latest trends that govern the market. The competition section provides a summary of the nature of businesses of the major players. This is followed by brief profiles of these players including their corporate information and business highlights.

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Home Furnishing Market – India  Home Furnishing Market India

July 2011

Executive Summary
 Indian Textile Industries is one of the leading textile industries in the world  Indian Home Furnishing comes under the purview of the Industry 1  Market Size for the home furnishing industry is ~ INR X1 bn in 20‐‐ ‐‐‐
 Largely dominated by Product 1 and Product 2 

Market

Drivers Drivers &  Challenges
– Growth in real estate sector – Growth in hospitality sector p y – Growth in organized retail – Growth in disposable income

Challenges
– Raw material unavailability and cost – Active unorganized market – Market potential restricted to urban  areas

Trends 

 Kids’ furnishings are on the rise  Usage of blended fabrics  Entry of foreign players  Most of the major players have presence in the retail format in market
Major Players

Competition

Company 1  Company 4

Company 2 Company 5

Company 3 Company 6

HOME FURNISHING MARKET IN INDIA 2011.PPT

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•Introduction •Market Overview M k tO i •Import‐Export •Drivers & Challenges •Role of Government •Trends  •Competition •Key Developments
HOME FURNISHING MARKET IN INDIA 2011.PPT

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Home furnishing market in India has seen strong growth in  recent times
Home Furnishing – Overview 
• Indian home furnishing industry is a sub‐segment of  the industry 1 in India • Furnishing and interiors market accounts for a1‐a2%  of the total residential property market  • Market size of the Home Furnishing Industry is INR x1  bn
 E ti t d t Estimated to reach INR x2 bn in 20‐‐‐‐‐ h INR 2 b i 20

Market Size and Growth
INR bn
250 200 150 100 50 0

x% P Q R

S

• Market is dominated by product a and product b
 Has more than z share in value terms 

20--- --

20--- --

20--- --

20--- --

• Product 1, Product 2 and Product 3 such as Product 4  cover the largest share of home textile in the  cover the largest share of home textile in the domestic market
 India is among the major producer of product 5 in the  world

Home Textile Market – Segments (20‐‐)
e% d% c% f% Segment 1 Segment 2 Segment 3 Segment 4 a% b% Segment 5 Segment 6

• Can be segmented into segment 1, segment 2,  segment 3, segment 4 and segment 5
 P1, P2 and P3 products are costlier than machine made  products  P4 products are again costlier than P5 or P6 products

Source:  HOME FURNISHING MARKET IN INDIA 2011.PPT

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India is among the top three suppliers of home textiles to  the global markets
Exports – Overview 
• Export forms a key component of the overall market • Exports of Home Furnishings were worth ~ INR X1 bn in 20‐‐‐‐‐
 Major export markets were country 1 and country 2

Total Exports 
INR bn
120 100 80 60 40 20 0

x% P Q R S T

• Product 1 is a key commodity in this space
 P1 products are in high demand in the country 1 and country 2  P2 products are also of great demand

20--- --

20--- --

20--- --

20--- --

20--- -(Apr-Dec)

Share of Segments (20‐‐‐‐‐) – by Type
Segment 1 a1% Segment 2 Segment 3 Segment 4 e1% b1% d1% c1%
Source:

Market Segmentation (20‐‐‐‐‐)  
f2% d2% g2% e2% h2% c2% Country 1 Country 2 Country 3 y a2% Country 4 Country 5 Country 6 b2% Country 7 Country 8

Segment 5

HOME FURNISHING MARKET IN INDIA 2011.PPT

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Drivers & Challenges – Summary 

Challenges Drivers
Growth in Real Estate Sector Growth in Hospitality Sector Growth in organized retail Growth in disposable income Raw material unavailability and cost Active unorganized market Market potential restricted to urban  M k t t ti l t i t d t b areas

HOME FURNISHING MARKET IN INDIA 2011.PPT

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Trends – Summary 

Kids’ Furnishings are on  the rise  the rise

Key  Trends
Entry of foreign players Entry of foreign players Usage of blended fabrics  Usage of blended fabrics

HOME FURNISHING MARKET IN INDIA 2011.PPT

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Players in the Market (1/16) 
Company Snapshot: Company 1 
Corporate Information
Headquarters Founded Products Key People City 1, Country 1  City 1 Country 1 19‐‐ Home Textiles, Yarn, Paper, Chemical  Products Person 1 – Position 1

Financial Performance
INR bn
20 15 10 5 0

Revenue Profit / Loss R Q P S

INR bn
1.0 0.5 0.0 05 -0.5 -1.0

20--

20--

20--

20--

Business Highlights Business Highlights
• Formerly known as Company A1, it has now changed its name to Company A2 on Apr 18, 20‐‐ • Company A2, flagship company of the group, started its Home Textile business in 19‐‐
 Is among the top ‐ global P1 product giants of the world Is among the top ‐ global P1 product giants of the world

• Besides P1, P2, it also provides P3, P4 products as well as P5 • It has bagged the Award 1 for 20‐‐‐‐‐

Source: HOME FURNISHING MARKET IN INDIA 2011.PPT

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Thank you for the attention
Home Furnishing Market ‐ India report is a part of Research on India’s Manufacturing Industry  Series. For more detailed information or customized research requirements please contact: Gaurav Kumar Gaurav Kumar Gagan Uppal Gagan Uppal
Phone: Email: +91 33 4064 6214 gaurav.kumar@netscribes.com Tel:  Email:  +91 22 4098 7530 gagan.uppal@netscribes.com

Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick  Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on

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