Training and Development Programmes

Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
About YALE
YALE Consultancy Sdn Bhd is an international professional service firm in Malaysia. The organisation is a dynamic practice providing professional services in research and development, training, corporate and management consultancy and couching to its clients. Our objective is to provide a high standard of professional practice in every field for every one of our clients.

Fire your consultant and becomes Branding Management consultant

Course Synopsis This course is specially designed for CEO, business owners, business consultant, franchise consultant, franchisors and franchisees, marketers, human resource managers and anyone who would like to venture to the area of branding. Brand is a strategic asset that is the key to long-term performance and should be so managed. This seminar helps to explain what brand equity is and how it contributes value. A brand equity structure was developed that included the four dimensions of awareness, perceived quality, loyalty and association. This seminar also discussed the role of the brand name and its symbols, explored issues surrounding brand extension decisions, and reviewed global brand strategies.

Contact Us
Dr George Leow  012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)  79-3, Amber Business Plaza, Jalan Jelawat 1 Cheras Batu 3½, 56000 Kuala Lumpur  016 977 4993  03 90801932  info@yaleconsultant.com  www.yaleconsultant.com

Objectives • • • Understand the concept of building strong brand Introduction of brand identity Planning and achieving brand management in global setting

Programme Outline The lecturer concerned may start the class with a lecture of the topic. This will be followed by the class practical and case studies of the specific issues. Days Day 1 Assignments What is a Strong Brand? The Saturn Story The Brand Identity System Day 2 Organisational Associations Brand Personality Day 3 Identity Implementation Brand Strategies Over Time Day 4 Managing Brand Systems Leveraging the Brand

Benefits
• • • • Identify element in brand management Plan a strategy plan to build a successful plan Manage brand identify, brand system and brand equity Conduct brand equity management process Who Should Attend CEO, business owners, business consultant, franchise consultant, franchisors and franchisees, marketers, human resource managers and anyone who would like to venture to the area of branding

Day 5

Measuring Brand Equity Across Products & Markets Organising for Brand Building

Course Method This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples. Method of payment Price: RM 4 800/pax Bank made payable to (please attach a copy of payment slip) Payee Name: Yale Consultancy Sdn Bhd

Day 6 – Day 14 Day 15

Training on Brand Management Submission and presentation of Brand Management proposal

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