Training and Development Programmes

Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
About YALE
YALE Consultancy Sdn Bhd is an international professional service firm in Malaysia. The organisation is a dynamic practice providing professional services in research and development, training, corporate and management consultancy and couching to its clients. Our objective is to provide a high standard of professional practice in every field for every one of our clients.

Maximize Profits, Increase Sales - Marketing Ninja

Course Synopsis This course is specially designed for CEO, business owners, business consultant, and marketers. The marketing battle is hard, unrelenting work, but it can also be fun. It costs money, but any business or organisation can afford it, no matter how small its budget, how unique its activity, or how ferocious its competitions. This workshop provides promotional ideas and programs for your business, based on the guiding principle that everything you need in order to grow your business is within your four walls and your neighbourhood. Hence, this seminar trains you to produce a successful marketing plan before starting promotional activities.

Contact Us
Dr George Leow  012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)  79-3, Amber Business Plaza, Jalan Jelawat 1 Cheras Batu 3½, 56000 Kuala Lumpur  016 977 4993  03 90801932  info@yaleconsultant.com  www.yaleconsultant.com

Objectives • • Understanding the concept of marketing strategies Exposure on innovative methods to plan for successful marketing strategies.

Programme Outline The lecturer concerned may start the class with a lecture of the topic. This will be followed by the class practical and case studies of the specific issues. Days Day 1 Assignments Planning the battle – the basics How to choose the right tactics Ten steps before launching any promotion tactics Must do basic tactics Marketing to your internal customer Grand opening / reopening tactics Four walls promotions Existing customers New customers Promotions for charities churches Civic tactics Direct mail and ads Staff incentives

Benefits
• • • Understand the basic concept promotion and marketing Complete a complete marketing plan focusing on blue ocean strategies Increase sales and maximize profits through strategic competitive marketing plans • Who Should Attend CEO, business owners, business consultant, marketers and anyone who has interest towards health.

Day 2

and

Day 3

Course Method This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples. Method of payment Price: RM 2 450/pax Bank made payable to (please attach a copy of payment slip) Payee Name: Yale Consultancy Sdn Bhd

Cards, coupons, tear-outs Community tactics Students and their families Leisure-time Tie-ins Service and professional businesses Restaurant, food service, and beverage companies – within your four walls. Coupons and other come-ons Theme nights Drive-through tactics Outrageous ideas Non-profit tactics Opening anniversaries Holiday tactics Thanksgiving and Christmas tactics Quick college year promotion e-marketing

Day 4

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