Training and Development Programmes

Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
About YALE
YALE Consultancy Sdn Bhd is an international professional service firm in Malaysia. The organisation is a dynamic practice providing professional services in research and development, training, corporate and management consultancy and couching to its clients. Our objective is to provide a high standard of professional practice in every field for every one of our clients.

Thinking out of the Box: Principle of Take the road not taken

Course Synopsis This course is specially designed for business consultants, entrepreneur and business people who would like to learn how to market your company into the future. Thinking Out of the Box is a practical, informative and entertaining course to putting strategic marketing to work for your business today.

Contact Us
Dr George Leow  012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)  79-3, Amber Business Plaza, Jalan Jelawat 1 Cheras Batu 3½, 56000 Kuala Lumpur  016 977 4993  03 90801932  info@yaleconsultant.com  www.yaleconsultant.com

Objectives • • To find appropriate solutions to critical issues To assure your company’s continuing survival through principles and techniques of strategic marketing

Programme Outline The lecturer concerned may start the class with a lecture of the topic. This will be followed by the class practical and case studies of the specific issues. Weeks Day 1 Assignments Creating the Vision Linking the Strategic Value Chain Thinking Out of the Box: Let’s Get Specific Day 2 Does Brand Business? Cybertraks Equity Drive Your

Benefits
• • • Create a company vision without being a visionary Have a strategic plan to market your company into the future Feel in control of your company’s destiny Who Should Attend Business Owners, Entrepreneurs, Counselors, Professional Trainers, Consultants and Retirees. In fact, this programme is also appropriate for Directors, Managers, Team Leaders, Executives, Human Resource Personnel and anyone who is interested or in need to learn, to create and make desired changes to achieve his/her own or organisational goals. Course Method This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples. Method of payment Price: RM 1 500/pax Bank made payable to (please attach a copy of payment slip) Payee Name: Yale Consultancy Sdn Bhd

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