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educators. creative professionals and consumers around the world through its innovative hardware.Mission Statement (actual) Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students. . software and Internet offerings.
The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666. They call it the Apple® I.com/frames/? . As it turns out. Wozniak and Jobs finish work on a preassembled computer circuit board. Apple's first formal business plan sets a goal for sales to grow to $500 million in ten years. sound or graphics. case.S. the company will pass that mark in half the time.apple-history.History 1976-1978 Wozniak and Jobs form the Apple Computer Company on April Fool's Day. It has no keyboard. http://www.66. Apple I computer boards are sold through 10 retail stores in the U.
Monthly orders reach a $1 million annual sales rate. power supply and attractive case. It is the first personal computer able to generate color graphics and includes a keyboard. Apple will soon become the first company to advertise personal computers in consumer magazines. Although advertising is initially aimed at electronics enthusiasts. The Apple logo as seen today is designed by Rob Janoff. Regis McKenna Advertising launches its first ad campaign for Apple. . art director for Regis McKenna Advertising. The new Apple® II is unveiled at the first West Coast Computer Fair. California. Apple moves from Jobs' garage to a building on Stevens Creek Boulevard in Cupertino.
Apple is one of the fastest growing companies in America. In only its second year. lowest priced. and fastest mini-floppy disk drive ever offered by a computer manufacturer. . It will make possible the development of serious software.History 1978 Apple introduces various interface cards for connecting to most printers. Sales have increased. turning out 30 drives a day. Production at first is handled by just two employees. Apple's Disk II® is introduced at the Consumer Electronics Show. It is the easiest to use. and its dealer network has grown to over 300.
6 million shares of Apple common stock at a price of $22 per share. Apple goes public. is introduced. and Hambrecht & Quist underwrite an initial public offering of 4. and Europe. TX. Morgan Stanley and Co. Every share is bought within minutes of the offering. Apple facilities now occupy more than half a million square feet of floor space in the U. the Silentype®. .History 1979-1981 Apple's first printer. making this the largest public offering since Ford went public in 1956.S. Apple opens a manufacturing plant in Carrollton.
Apple becomes a household name. priced at $3.000. .000 outlets abroad. Surveys show that public awareness rose from 10 percent to 80 percent in 1981 . plus 1.S. and Canada. the 5MB ProFile(tm) hard disk is introduced.499. Apple's employee count breaks 1. Apple's distribution network is the largest in the industry-800 independent retailers in the U. Apple's first mass storage system.
History 1982-1985 Apple Dot Matrix printer introduced for $2. It throws a "Billion Dollar Party" for employees. Apple enters the Fortune 500 at number 411 in under five years. .195. Apple becomes the first personal computer company to reach $1 billion annual sales rate. Apple University founded to provide employee training programs. EVA (Employee Volunteer Action) is created to match the skills of Apple employees with community needs.
Apple II receives the 1984 Industrial Design Excellence Award (IDEA) sponsored by the Product Industrial Designers Society of America. Apple is elected to the Consumers Digest Hall of Fame for responsiveness to consumer needs. . Apple announces a computer training scholarship program for elementary and secondary school educators.
For the first time. to be known later as Claris.History 1986-1990 Apple announces plans to create an independent software company. . Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audio visual display. The lawsuit is seen as having industry wide implications regarding copyright laws. Apple uses its HyperCard technology to distribute a 1987 HyperCard supplement on diskette for Macintosh personal computers. Apple reports first billion dollar quarter in its history as net income rises 108 percent.
Apple donates $2 million in computers to 23 schools to help at-risk students.3 million for fiscal year 1988. images and visualizations with exceptional color clarity. Fiscal 1990 revenues surpass $5.07 billion and net income of $400. which markets programming languages and artificial intelligence tools for Macintosh computers.5 billion. Apple introduces 32-Bit QuickDraw(tm) that allows Macintosh personal computers to process and display photo-quality documents.. Apple reports net sales of $4. Apple acquires Coral Software Corp. .
and Motorola finalize milestone technology alliance. It is the first product to emerge from Apple and IBM alliance. . Apple.History 1991-1995 Apple announces it will restructure the company over the next 12 months to reduce operating expenses. IBM. for the Macintosh product line. Apple announces a new Token Ring 4/16 NB Card. Apple and IBM sign a letter of intent to cooperate on major technology initiatives for the 1990s. Apple's workforce is reduced approximately 10 percent.
The U.S. Apple and Kodak announce that they are working together to integrate support for Photo CD images into future versions of QuickTime. Apple has more than 20 products that meet the EPA's the technical requirements. Environmental Protection Agency officially releases the Energy Star emblem for display with energyefficient computers and peripherals. Apple's Macintosh celebrates 10th birthday! .
Apple introduced its first iPod portable digital audio player. iBook.2001: Apple's Renaissance The iMac.1996. an operating system based on NeXT¶s NeXT step and the Free BSD kernel. and Power Mac G4 In 2001. Apple introduced MAC OS X. The iPod started as a 5 gigabyte player capable of storing around 1000 songs. . in October 2001. announced the opening of a line of Apple retail stores.
Apple opened its first Apple Store abroad. Each Apple product thus far has been under equally high demand. was a turning point for Apple. . The positive experimentation with the iPod led Apple to enter the market of highend products with the successful iPhone and their newest creation the iPad.Apple in 2002 to present in late 2003. however. After creating a sizable financial base to work with. then the iPod Classic. and eventually the iPod touch and iPhone. 2004. the company began experimenting with new parts from new suppliers. This was why Apple was able to produce new designs so quickly over a short amount of time. in Tokyo's Ginza district. with the release of the iPod Video.
Apple's market cap surpassed that of Dell. 2006. from a little more than US$6 per share (split-adjusted) to more than US$80 per share. 2006. Apple released its first Intel chip computers. Apple indicated that it would be willing to sell music on the iTunes store without digital rights management protection . On February 7. On January 13. On January 10. 2007. the price of a share of Apple's stock increased more than tenfold. Between early 2003 and January 2006.
especially with the iPod and the availability on Windows platform. Low debt²more maneuverable. Weak presence in business arena. Slow turn around on high demand products. Good brand loyalty. Developing own software and hardware.Internal Audit Strengths iTunes Music Store is a good source of revenue. Weak presence in markets other than education and publishing. Weaknesses Weak relationship with Intel and Microsoft. Revamping desktop and notebook lines. Web technology can be used to improve product awareness and sales. Dependency on new product launches. . Apple¶s niche audience provides the company with some insulation from the direct price competition.
Downloadable music and MP3 players are highly marketable. Increase sales of computers online by 25 percent. Large population (Gen X&Y) which are extremely individualistic and name brand conscious. Threats Companies not seeing Apple as compatible with their software.External Audit Opportunities Increase in worms and viruses on PCs. Weak ties with Microsoft products. Increase sales of laptops by 20 percent. Dell does not invent but provides computers at a more cost effective rate for customers. . Increasing competition with music downloads. Recession²price of Apple computers are higher. Intel¶s future Pentium release. Dell and HP are major competitors.
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