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Tourism Planning

Tourism Planning

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Tourism Planning on BANDARBAN

Report on Tourism Planning – Developing a Tourism Plan for a Destination (BANDARBAN)

LETTER OF TRANSMITTAL

Date: April 12, 2011 Kamrul Hasan Lecturer Faculty of Business Studies
ASIF – 071005011 071005050 Page 1 KHORSHED – 071005018 SHUVRA -

Md.Tourism Planning on BANDARBAN University of Dhaka. we have gone through internet. and journals for the relevant information of the assigned topic. Please call us for any further information at your convenient time and place. Here we are submitting our assignment report on “Tourism Planning – Developing a tourism plan for a destination.” prescribed by you on your course Tourism Planning & Development. Subject: Submission of assignment on “Tourism Planning – Developing a tourism plan for a destination (BANDARBAN). Asiful Alam Khorshed Alam Shuvra Das EMBA University of Dhaka EXECUTIVE SUMMERY ASIF – 071005011 071005050 Page 2 KHORSHED – 071005018 SHUVRA - . different articles. Yours Sincerely. For this purpose.” Dear Sir.

......... However. goals and objectives..........Tourism Planning on BANDARBAN This report is an assigned job as partial fulfillment of course requirement by honorable course teacher KAMRUL HASAN. The view of this report is to Developing a tourism plan for a specific destination...... 3 Definition of Tourism.............. Bandarban as a tourist destination............... Bangladesh has potentials to develop tourism as a growing industry.. This paper includes general overview of tourism & tourism planning. recommendations and some other valuable information regarding Bangladesh tourism industry................... Tourism worldwide including Bangladesh is an expanding sector.......... Department of Business Administration..... action plans............. It provides a significant foreign exchange and employment to our country................... in this paper.................... we have suggested a plan to develop Bandarban as a successful tourist destination... Contents Contents........................................... Governments of Bangladesh should take some bold steps to remove the barriers standing in the way........ constraints... University of Dhaka..................... Lecturer........4 ASIF – 071005011 071005050 Page 3 KHORSHED – 071005018 SHUVRA - ...

...........................................................11 Constraints......................................................................................................................................................................................................................................................................................... The WTO further explains that “Tourism” refers to all activities of visitors including both “tourists (overnight visitors)” and “same-day visitors”.......................... ASIF – 071005011 071005050 Page 4 KHORSHED – 071005018 SHUVRA - .....9 Goals ...................................... 12 Recommendations..................................................10 Objective...........................................................14 Definition of Tourism Tourism is defined by the World Tourism Organization (WTO) as comprising the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure........................................... 10 Theme................................................................................................................................................................6 Site Analysis......................6 Bandarban Sights....................................................................................................................................10 Tourism Action Steps...................................................................................................................................................................................................................5 Destination...12 Conclusion....................................................... 13 Bibliography............................................................................................................................................................ business and other purposes............................................7 Bandarban District Map.......5 Two Sides of Tourism Planning..................................................................................................................................Tourism Planning on BANDARBAN Tourism Planning..........

Planning is the process of identifying objectives and defining and evaluating methods of achieving them. Two Sides of Tourism Planning Tourism planning has evolved from two related but distinct sets of planning philosophies and methods.Tourism Planning on BANDARBAN Tourism Planning Tourism is one of many activities in a community or region that requires planning and coordination. By comprehensive planning we mean planning which considers all of the tourism resources. or comprehensive plan. forecasting. Individual tourism businesses conduct a variety of planning activities including feasibility. If tourism is a significant component of an area's economy or development plans. promotion. tourism is one of many activities in an area that must be considered as part of physical. This ensures a balance between serving the needs and wants of the tourists versus the needs and wants of local residents. and institutional aspects of tourism development. markets. regional or community-wide marketing plans are needed to coordinate the development and marketing activities of different tourism interests in the community. Tourism may also be viewed as a business in which a community or region chooses to engage. and programs within a region. and economic planning. social. it is common to find tourism addressed. A formal tourism plan provides a vehicle for the various interests within a community to coordinate their activities and work toward common goals. and strategic planning. recreation. The degree to which tourism is addressed in such plans depends upon the relative importance of tourism to the community or region and how sensitive the planning authority is to tourism activities. economic development. Therefore. marketing. It also is a means of coordinating tourism with other community activities. On the one hand. social. environmental. A comprehensive approach integrates a strategic marketing plan with more traditional public planning activities. in a regional land use. product development. environmental. ASIF – 071005011 071005050 Page 5 KHORSHED – 071005018 SHUVRA - . organizations. transportation. at least partially. Comprehensive planning also considers economic.

Tambang and Politai. Population: 292900. Ruma. non-government primary school 150. male 60. murong. Buddhist 38%. junior school 26. non-formal education centres 45. There are 2 dakbungalows. chakma. 32 unions. Thanchi. Bagakain or Baga Lake is notable. Rowangchhari. 140 mouzas.5%. Wailatong. Arakan (Myanmar) and the river Naf on the south. female 39.59%. The upazilas are Bandarban sadar.8%. government primary school 219. Lama. madrasa 6. Bandarban mostly consists of forests and hills.61%. tanchangya. 1 municipality. Christian 7. The four major mountain ranges of the district are the Meranja. 2 public libraries.4%. Administration: Bandarban district was established in 1983. female 46.Tourism Planning on BANDARBAN Destination Bangladesh is a land of beauty. Alikadam.5%. Main rivers are Shankha (Sangu). male 49. It consists of 10 wards and 62 mahallas.27%. Historical Events: The British rulers declared Bandarban as a forest zone because of its vast forest area devoid of human settlement. female 25. is bounded by Rangamati district on the north. 10 wards and 62 mahallas. tripura. residential school 3. lushei and the pankho. 1482 villages.78%. male 53. Literacy and Educational Institutions: Average literacy 39. Matamuhuri and Bakkhali. 1 cinema hall. Arakan and Rangamati district on the east and Chittagong and cox's bazar district on the west.80 sq km. bawm. Annual average temperature maximum 34.62%. khumi. In this analysis. Bandarban (Town): The area of Bandarban town is 51. Ethnic nationals include the marma. Hindu 3. It consists of 7 upazilas.39%. It has a population of 31806. and Naikhoncchari. km. Muslim 47.22%. ASIF – 071005011 071005050 Page 6 KHORSHED – 071005018 SHUVRA - . Annual rainfall 3031 mm. we have selected BANDARBAN as a tourist destination and tried to develop a successful tourism plan. Site Analysis Bandarban District (Chittagong division): With an area of 4479 sq.52% and others 3. The Arakanese were permanently settled in Bandarban after the British ascendancy in Arakan. There are so many destinations that need to be focused. high school 24. 1 community centre and 3 playgrounds in the town. Literacy rate among the town people is 56. khyang. Educational institutions: college 2. chak.6°C and minimum 13°C.

Shilpakala Academy 1. Land Use: Forest lands 280473. Bandarban Sights Buddha Dhatu Jadi: The largest Buddhist temple in Bangladesh. service 8. periodical: Sangu. papaya. cinema hall 5.09%. union health and family planning centres 29. Rwongchari. This Theravada Buddhist temple. Naikhongchari.15% land is used for jhum cultivation and fruit plantation. textile mill. Gumdum. is made completely in the style of South-East Asia and houses a sacred relic and the second largest statue of Buddha in Bangladesh. mustard. the national tourism promotion corporation. semi paka 39 km and mud road 205 km. Manufactories: Cotton Research Centre. 4 km from the town on the road to Thanchi.29 hectares. tobacco.33%. is one excellent place to visit locally known as 'Swarna Mandir'. Alikadam. is also excellent site maintained by Bangladesh Parjatan. pineapple.14%. Main Fruits: Banana.1%. The Parjatan Motel ASIF – 071005011 071005050 Page 7 KHORSHED – 071005018 SHUVRA - . About 52.Tourism Planning on BANDARBAN Locally Published Newspapers and Periodicals Dailies: Jug Rabi and Natun Bangladesh. jackfruit.52%. Health centres: District sadar hospital 1. Shoilo Propat. Tumbru and Murong Gahati. Thanchi. Communications facilities: Roads: Paka 134 km. Main agricultural crops: Paddy. orange.09%.73%.44 hectares.45 hectares. jackfruit. wage laborer 7. Cultural Organisations: Shishu Academy 1. Lama. agricultural land 100945. caritas. upazila health complex 7. tribal cultural institution 1. public library 7. etc. Ruma. waterways 166 km. 4 km from the town. Set atop a 60 meter hill. cotton. commerce 7. Main Occupations: Agriculture 43. Balipara. Aziznagar. match factory. others 11.. cotton. Meghla and Nilachal: The waterfall named Shoilo Propat at Milanchari. Main hats and bazaars: Main hats and bazars are Swalak. and fallow land 146285. Main Exports: Banana. located in Balaghata. vegetables. Bahisari. forestry 4. NGO’s Activities: Operationally important NGOs are ccdb. bamboo. agricultural laborer 18.

The room rent here a little high compared to other places The site maintained by the District Administration is Meghla. Foreign tourist will be restricted there. and a hanging bridge. known as Ujanipara Vihar.4000-7000. Booking to be done through army officer. which features a mini-safari-park. in Tigerpara. The monastery at Ujanipara. There are three wellfurnished cottages ranging from Tk.Tourism Planning on BANDARBAN is not a small thing at all. 4 km from the town on the road to Keranihat. The District Administration has also developed the Nilachal tourist site near Meghla. Jibannagar and Kyachlong Lake are some more places of interest. ASIF – 071005011 071005050 Page 8 KHORSHED – 071005018 SHUVRA - . Nil Giri and Thanchi: Nilgiri is one of the tallest peaks and beautiful place in Bangladesh and lies some 46 km from the town. Chimbuk Hill & Tribal Villages: Chimbuk is one of the tallest peaks in Bangladesh and lies some 14 km from the town. known as kyang in local toungue and vihars in the town include the highly notable the Rajvihar (royal Monastery) at Jadipara. a zoo. helipad. There is restaurant. Bawm villages around Chimbuk and Mru villages a little further off are also lie within a day's journey from the town. etc. Other Places: Prantik Lake. There is beautiful resort in the top of the mountain maintain by the Bangladesh Army. Boga Lake (1200 ft. Raj Vihar and Ujanipara Vihar: The numerous Buddhist temples. It has a huge three-storey building on a high place. There are also three tents having 4 beds each@2000 per tent.): A beautiful lake surrounded by high hills and a small village just beside the lake. is also a major place of interest.

Tourism Planning on BANDARBAN Bandarban District Map ASIF – 071005011 071005050 Page 9 KHORSHED – 071005018 SHUVRA - .

To develop communication procedure for ensuring good access to all over the site. To establish a better training program for tourist information staff. To encourage businesses to use hospitality training programs. and celebration of the evolving natural world. Objective Objective is related to the goals. To ensure that event organizers are aware of any funding that may be available to assist in promotion.Tourism Planning on BANDARBAN Goals The Ultimate goal of developing this plan is to ensure the growth of tourism industry through improving tourism attractions. To establish a program to ensure that all our residents appreciate the need to be friendly and courteous to visitors. To encourage the appropriate authority develop a well-organized Website. tourism infrastructures. the roof of Bangladesh is a rich and dynamic mixture of green hills and natural water falls that reveal opportunities for an individual and collective sense of belonging. tourism hospitality. comfortable. to build man made attractions without hampering the natural sights. To build and maintain the tourist information booth both within the area and outside the area. Here we have tried to deliver our objective with proper linkage to goals: Goals To Improve Tourism Attractions To Improve Tourism Infrastructure To Improve Tourism Hospitality To Improve Tourism Business Associated Objectives To maintain the original beauty of natural attractions by being sensitive to the environment To encourage both local and national govt. and high class accommodation and food services. recreation equipment rentals. to encourage the establishment of 24-hour convenience store. To encourage more businesses to install ATM's. To develop safe. etc. understanding. Theme Bandarban. tourism business. and tourism promotion. To Improve Tourism Promotion ASIF – 071005011 071005050 Page 10 KHORSHED – 071005018 SHUVRA - .

ASIF – 071005011 071005050 Page 11 KHORSHED – 071005018 SHUVRA - . This provides the early successes. which builds confidence to tackle the longer term.Tourism Planning on BANDARBAN Tourism Action Steps Her we have tried to mention some action steps to fulfill the objectives mentioned above including the responsible organizations and possible funding sources: Action Steps Responsible Organizations Possible Funding Source Government/Private Organizations Individual or corporate investors Transportation industry/Financial institutes Hotel Owners/Financial institutes Businesses involved in Tourism Financial Institutes Local Investors/Financial Institutes Local Investors/Financial Institutes NTO/Government Event Management Firms/Corporations - Meet with deputy commissioner of Bandarban to Local Government seek support for keeping the sites clean Contact with investors to encourage them to invest in tourism industry for making man made NTO/Government attractions Communication Consultation with transportation business people ministry & for providing high class transports Transportation Sector Consultation with star rated hotels for opening branches in Bandarban Requesting NTO to arrange trainings for people involved in tourism service providing as Bandarban Discussion with financial institutes to install more ATMs or service booths Invite local investors to establish 24-hour convenience stores Invite local investors to establish business of recreation equipment rental Request NTO to develop and maintain a wellorganized Web-site only for Bandarban Discussion with event planners and companies to encourage them for planning their events at Bandarban Meet with local community to make the understand how tourism can change their way of living Government/Hotel Owners NTO/Businesses involved in Tourism Financial Institutes Local Investors Local Investors NTO/Information Ministry Event Management Firms Business Organizations/NTO We have to keep in mind that some of these objectives can be achieved in a reasonably short period of time. and that others have a medium or even long term time line. more complex objectives.

not much easing out in this area is yet in place. ASIF – 071005011 071005050 Page 12 KHORSHED – 071005018 SHUVRA - . Corruption is one of the major problems regarding tourism industry in Bangladesh. Absence of effective coordination: This stands in the way of effective coordination among the relevant departments. An ADB report points out that “Hotel rates in Dhaka are high compared to neighboring countries. For that some foreign tourist fell into problem in their smooth and continue journey in Bangladesh. The little seed money that the Bangladesh Tourism Fund has been established with can pump prime the initial take-off. visits of groups comprising of tourist officials.Tourism Planning on BANDARBAN Constraints Despite occasional meetings and adoption of plans of action. private sector entrepreneurs and journalists should be arranged. This indicates that our tourism is in a problem of proper guide line. Lack of sincerity and political will to promote Bangladesh as a common tourism destination: This emanates due to competition between the countries for tourists. given that all of the countries offer somewhat similar tourist products and compete in the same markets in the world.  For learning lessons from other more successful groupings. etc. rail. with economy travel. dissemination of information and low-cost but comfortable accommodations. we recommend emphasizing on the following factors. Government tax on hotel accommodation and food facility in Bangladesh is also not adequate. There has been a lack of funds and technical expertise. The following reasons could be considered as impediments to development of tourism in the Bangladesh: • • • • • • • • Lack of transport links (air. easing of visa formalities. with publication of promotional materials and familiarization tours. Though discussions have taken place. particularly the young generation of backpackers needs to be developed. as the development of Bandarban is not possible without developing the whole country :  Budget tourism aimed at all age groups. Recommendations To develop Bandarban specifically and Bangladesh as a whole as a successful tourist destination.” Lack of government policy is also a problem for tourism industry. reflecting the high taxation imposed on hotels in Bangladesh. agencies and ministries in Bangladesh.  Investment opportunities with liberal incentives need to be communicated to both national and international investors. Complicated visa and border formalities are the most crucial factor that stands in the way particularly of intra-regional tourism. road and sea transport connecting major tourist destinations). not much real progress is noticed yet in promoting tourism in Bangladesh.

need to be disseminated. and organizations need to work together to package and promote tourism opportunities in their areas and align their efforts to assure consistency in product quality. entertainment. the principal products provided by recreation/tourism (R/T) businesses are recreational experiences and hospitality." Since tourism is primarily a service-based industry. instead of moving the product to the customer. It is rare for one business to provide the variety of activities or facilities tourists need or desire. Travel is a significant portion of the time and money spent in association with recreational and tourism experiences and is a major factor in people's decisions on whether or not to visit your business or community. etc. the customer must travel to the product (area/community). or services. food and beverage services. training and exchange visits is of utmost importance for Bangladesh. In addition. This adds to the difficulty of maintaining and controlling the quality of the experience.  In the area of environmental management. ASIF – 071005011 071005050 Page 13 KHORSHED – 071005018 SHUVRA - . an integrated approach needs to be taken for ensuring sustainability. These are intangible products and more difficult to market than tangible products such as automobiles.  Quality of service needs to be improved. aesthetics and special events." Along with transportation.Tourism Planning on BANDARBAN  Eco-tourism should be grounded on the premise of poverty reduction of local communities. tourism related businesses. such as community-based resource management. Tourist facilities and products need to be developed with minimum ecological impact.  Human resource development for tourism through formal and informal education. For the purpose. tourism has many components comprising the overall "travel experience. opportunities for employment generation and income earning for the local communities are to be created. shops. The good practices within Bangladesh in different areas. Conclusion A product can be "ideas. agencies. Also. it includes such things as accommodations. It also makes it more difficult for potential customers to evaluate and compare service offerings. pollution management. goods. As an industry. The intangible nature of services makes quality control difficult but crucial. training at different levels – from top management down to door boys – should be initiated at national and regional levels. energy efficiency and conservation. To overcome this hurdle. disaster mitigation.

Other usual webs related to tourism ASIF – 071005011 071005050 Page 14 KHORSHED – 071005018 SHUVRA - .gov.bd/ 2.com/ 3. http://www.Tourism Planning on BANDARBAN Bibliography 1.parjatan. http://dailyindependent.

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