AFFILIATED INSTITUTIONS

ANNA UNIVERSITY OF TECHNOLOGY CHENNAI CHENNAI 600 113 REGULATIONS - 2010 CURRICULUM AND SYLLABUS FOR III SEMESTER (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III Code No. 571308 571309 Course Title International Business Management Strategic Management Elective I Elective II Elective III Elective IV Elective V Elective VI Summer Project Report Seminar III L 3 3 3 3 3 3 3 3 0 0 Total 24 T 0 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 2 2 C 3 3 3 3 3 3 3 3 2 1 27

571395 571393

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) Course Code 571071 571072 571073 571074 571075 571076 571077 571078 571079 571080 571081 571082 571083 571084 571085 571086 571087 571088 571089 571090 571070 571069 571068 571067 Course Title MARKETING – ELECTIVES Brand Management Retail Management Services Marketing Advertising & Sales Promotion Consumer Behaviour Customer Relationship Management FINANCE – ELECTIVES Security Analysis and Portfolio Management Merchant Banking and Financial Services International Trade Finance Corporate Finance Derivatives Management Strategic Investment and Financing Decisions HUMAN RESOURCE – ELECTIVES Managerial Behavior and Effectiveness Entrepreneurship Development Organizational Theory Design & Development Industrial Relations & Labour W elfare Labour Legislations Strategic Human Resource Management & Development SYSTEMS - ELECTIVES Database Management System E-Commerce Technology and Management Enterprise Resources Planning OPERATIONS – ELECTIVES Supply Chain and Logistics Management Product Design Services Operations Management L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 C 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

NOTE : Three electives from any two among the 5 area of specialisation are to be chosen by the Students.

571308

INTERNATIONAL BUSINESS MANAGEMENT

LT P C 3003

UNIT – I INTRODUCTION 6 International Business –Definition – Internationalizing business-Advantages –factors causing globalization of business- international business environment – country attractiveness – Political, economic and cultural environment – Protection Vs liberalization of global business environment. UNIT – II INTERNATIONAL TRADE AND INVESTMENT 11 Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX, round discussions and agreements – Challenges for global business – global trade and investment – theories of international trade and theories of international investment – Need for global competitiveness – Regional trade block – Types – Advantages and disadvantages – RTBs across the globe – brief history. UNIT – III INTERNATIONAL STRATEGIC MANAGEMENT 11 Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management- global entry strategy – different forms of international business – advantagesorganizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system. UNIT – IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS 11 Global production –Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues – Quality considerations- Globalization of markets, marketing strategy – Challenges in product development , pricing, production and channel management- Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and management – strategic orientation – selection of expatriare managersTraining and development – compensation. UNIT – V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT 6 Disadvantages of international business – Conflict in international business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making. TOTAL:45 PERIODS TEXT BOOKS th 1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6 edition, Tata Mc Graw Hill, 2009. 2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New Delhi, 2000. 3. K. Aswathappa, International Business, Tata Mc Graw Hill, 2008. 4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, Thomson, Bangalore, 2005. 5. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management, Tata Mc Graw Hill, 2006. 6. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004.

Balance Score Card-case study. 3.Strategic analysis and choice . J. Third Edition.David Hunger and Krish Rangarajan. 2007. UNIT – V OTHER STRATEGIC ISSUES Managing Technology and Innovation. Wheelen. An Integrated approach. 2008. Charles W.Corporate Governance and Social responsibility-case study.III STRATEGIES 10 The generic strategic alternatives – Stability.Business level strategy. Strategic Management & Business Policy. UNIT .Corporate Portfolio Analysis .SWOT Analysis .Hill & Gareth R.Selection of matrix .Avoiding failures and sustaining competitive advantage-Case study.National Context and Competitive advantage ResourcesCapabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive AdvantageDistinctive Competencies-Resources and Capabilities durability of competitive Advantage. Mission and Purpose – Business definition.Jones. Expansion.I STRATEGY AND PROCESS 9 Conceptual framework for strategic management. .Distinctive competitiveness . the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision. Retrenchment and Combination strategies . Thomas L. Strategic Management Theory.Strategy in the Global EnvironmentCorporate Strategy.GAP Analysis .Mc Kinsey's 7s Framework . UNIT – II COMPETITIVE ADVANTAGE 9 External Environment . Resource allocation. 2006 2. Strategic Management and Business policy.Building and Restructuring the corporation.Strategic Advantage Profile .Vertical Integration-Diversification and Strategic Alliances.Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure . UNIT – IV STRATEGY IMPLEMENTATION & EVALUATION 9 The implementation process. Azhar Kazmi. Biztantra.Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study. Wiley India.GE 9 Cell Model . Tata McGraw Hill. Designing organisational structure-Designing Strategic Control Systems.. Pearson Education.Organizational Capability Profile . New TOTAL:45 PERIODS TEXT BOOKS 1.571309 STRATEGIC MANAGEMENT LT P C 3003 UNIT.L. Objectives and Goals .Environmental Threat and Opportunity Profile (ETOP) .Strategic issues for Non Business Models and strategies for Internet Economy-case study 8 Profit organisations.

7. Podolny.Hax and Nicholas S. Gollakota and Srinivasan. 2008.R. Strategic Management. Strategic Management and cases. Gupta. Oxford University Press. Majluf. 5. Pearson Education. Second Edition. 3. 6. 2005. Upendra Hachru .REFERENCES 1. . 2005. Excel Books. 8. 2. The Strategy Concept and Process – A Pragmatic Approach. Fred. Business Policy and Strategic Management – Concepts and Application. Adriau HAberberg and Alison Rieple. Prentice Hall of India. Business Policy – part I & II. Dtrategic Management Theory & Application. Pearson. John Wiley. Saloner and Shepard. Arnoldo C. PHI Learning. 4. Strategic Management concepts & cases . 2001. Harvard Business School. Harvard Business Review. 2005. Lawerence G. 2006. 2008. Making strategy work.David. Hrebiniak.

571393 SEMINAR III – EMERGING TRENDS IN MANAGEMENT LT P C 0021 Note: Following is the list of topics suggested for preparation and presentation by students. Financial Engineering. International logistics and Supply Chain Management. Intellectual property Rights and global business. 9. 6. Integrated Marketing communications. 8. Cyber Laws. 1. 4. International HR issues. 3. 2. Knowledge Systems and Management. 10. Holistic Marketing. TOTAL: 30 PERIODS . 5. Corporate Governance. Economic and Business Intelligence. 7.

Global Branding strategies Brand Audit – Brand Equity Measurement – Brand Leverage Role of Brand Managers– Branding challenges & opportunities – Case Studies. Brandex. MacMillan. Brand Management – Text & cases. Managing Indian Brands. Biztranza. Ramesh Kumar. 2008. PHI. Singapore. Branding in Asia. UNIT – II BRAND STRATEGIES 10 Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands. REFERENCES 1. 2. Prentice Hall. 4.MARKETING ELECTIVES 571071 BRAND MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION 8 Basics Understanding of Brands – Definitions . celebraties – On line Brand Promotions.. Vikas Publication. Measuring and rd Managing. India. Wiley. 2008 Lan Batey. Paul Tmepoal. John Willy. 2. 2002.Branding Concepts – Functions of Brand Significance of Brands – Different Types of Brands – Co branding – Store brands. 2007. Jagdeep Kapoor. UNIT – V BRAND PERFORMANCE 10 Measuring Brand Performance – Brand Equity Management . 2005 . 3 Edition. 3. UNIT – IV BRAND EXTENSION 9 Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching. 5. UNIT – III BRAND COMMUNICATIONS 8 Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors. 2002. Strategic Brand Management: Building. India. TOTAL:45 PERIODS TEXT BOOKS 1. Asain Branding – A Great way to fly. Mathew. Kellogg on Branding. Tyboust and Kotter. Kevin Lane Keller. 2000.

Swapna Puadham.Srinivasan. 6. 3. Oxford University Press.571072 RETAIL MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION 9 An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio economic and technological Influences on retail management – Government of India policy implications on retails. 2007. 2008.internal and external atmospherics – Positioning of retail shops – Building retail store Image . TOTAL:45 PERIODS TEXT BOOKS 1. Sivakumar.R. Rajnish Tow and Nidhi V. 2. Indian Retailing Text and Cases.Retail store brands – Retail advertising and promotions – Retail Management Information Systems . 2008.Retail sales force Management – Challenges in Retailing in India. UNIT – IV RETAIL SHOP MANAGEMENT 9 Visual Merchandise Management – Space Management – Retail Inventory Management – Retail accounting and audits . 2007. Dunne.Baston. Srivatsava.Retail service quality management – Retail Supply Chain Management – Retail Pricing Decisions. 2008 th . Biztranza. UNIT – III RETAILING DECISIONS 9 Choice of retail locations . First Edition. 2 Edition. India. 4 Edition 2008.Online retail – Emerging trends . UNIT – II RETAIL FORMATS 9 Organized and unorganized formats – Different organized retail formats – Characteristics of each format – Emerging trends in retail formats – MNC's role in organized retail formats. Dunne and Robert F Lusch. Retail Management. Chetan Bajaj.Case studies. Michael Havy . nd 4.Factors influencing retail shopper behavior – Complaints Management . 2008 5. Tata Mcgraw Hill. Cengage Learning. Integrated Retail Management. 2007 Ogden. UNIT – V RETAIL SHOPPER BEHAVIOUR 9 Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision Process . Aweitz and Ajay Pandit. REFERENCES 1. nd 2 Edition. Thomson Learning. Patrick M. Retail Marketing. Excel Books. Tata McGraw Hill. Oxford University Press. Sixth Edition. 2. Retail Management. Retailing. Retail Management -Text and Cases. Ramkrishnan and Y. Retailing.

2004. UNIT – II SERVICE MARKETING OPPORTUNITIES 9 Assessing service market potential . . New Delhi.571073 SERVICES MARKETING LT P C 3003 UNIT – I INTRODUCTION 9 Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of Services – Unique characteristics of services . 2007. Services Marketing Operation Management and nd Strategy. Chiristropher H. 5 International Edition. 2004.Integrated Service marketing communication.Lovelock and Jochen Wirtz. Service Channel – Pricing of services. REFERENCES 1. methods – Service marketing triangle . th 4. Kenneth E Clow. Services Marketing. nd 3. Strategies Cases. UNIT – V SERVICE STRATEGIES 9 Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics Educational – Entertainment & public utility Information technique Services – case studies TOTAL:45 PERIODS TEXT BOOKS 1. Marketing of Services. 2. John Wiley. 1 Edition. et al. 2 Edition. Valarie Zeithaml et al. 2008. K. targeting and positioning. Services Marketing. 9 UNIT – IV SERVICE DELIVERY AND PROMOTION 9 Positioning of services – Designing service delivery System. UNIT – III SERVICE DESIGN AND DEVELOPMENT Service Life Cycle – New service development – Service Blue Printing – GAP’s model of service quality – Measuring service quality – SERVQUAL – Service Quality function development. Halen Woodroffe. Essentials of Service Marketing : Concepts. Biztantra. 5. 2 Edition.Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation. 2001. Pearson Education. Douglas Hoffman et al. and 2.Challenges and issues in Services Marketing. Services Management and Marketing a CRM Approach. st Hoffman. Christian Gronroos. Cengage Learning. Services Marketing. 2003. McMillan. New Delhi. Thomson Learning.

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Advertising and Promotion. London 1998. McGraw Hill. Kazmi and Satish K Batra. 2001. George E Belch and Michel A Belch. Pearson Education th 7 Edition. E. Principles & Practice. Prentice Hall of India.case studies. Donald Baack. Jaishri Jefhwaney. Advertising Management. Advertising & Sales Promotion. H. 2003. Moriarty & Burnett. 2008. TOTAL:45 PERIODS TEXT BOOKS 1. Sales Promotion. 4. Advertising & Promotion. 2007.sales UNIT – V SALES PROMOTION CAMPAIGN 9 Sales promotion – Requirement identification – Designing of sales promotion campaign – Involvement of salesmen and dealers – Out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – Online sales promotions. Economic and Legal Implications of advertisements – setting advertisement objectives – Ad. Julian Cummings. 1998. Excel Books. REFERENCES 1.related to sales – Media strategy and scheduling. H. 9 sales promotion . Kenneth Clow. Wells. UNIT – III DESIGN AND EXECUTION OF ADVERTISEMENTS 9 Message development – Different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio. Promotion and Marketing communication. and Web advertisements – Media Research – Testing validity and Reliability of ads – Measuring impact of advertisements – case studies. New Delhi. McGraw Hill. Oxford. 2003.V.Betch and Michael. Singapore. S. New Delhi. 2. Advertising. Integrated Advertisements. UNIT – II ADVERTISEMENT MEDIA 9 Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements . Agencies – Selection and remuneration – Advertisement campaigns – case studies. 3. UNIT – IV INTRODUCTION TO SALES PROMOTION Scope and role of sale promotion – Definition – Objectives of promotion techniques – Trade oriented and consumer oriented.571074 ADVERTISING AND SALES PROMOTION LT P C 3003 UNIT – I INTRODUCTION TO ADVERTISEMENT 9 Concept and definition of advertisement – Social. 5. T. . 2. Kogan Page.

. nd 3. 2003. 2. Sheth Mittal. McGraw Hill. Pearson Education. Biztranza 2008.A Strategic Approach. REFERENCES 1. Assel.Pre-purchase and post-purchase behavior – Online purchase decision process – Diffusion of Innovation – Managing Dissonance .Howared. Biztranza. UNIT – II CONSUMER BEHAVIOR MODELS 9 Industrial and individual consumer behaviour models . Consumer Behavior. Consumer Behavior.Sheth. Kardes. Paul Peter et al. 2008. Jay D. UNIT – IV EXTERNAL INFLUENCES Socio-Cultural. UNIT – III INTERNAL INFLUENCES 9 Psychological Influences on consumer behavior – motivation – perception – personality Learning and Attitude. Shopper. Frank R. Consumer Behavior. 7 Edition 2005. TOTAL:45 PERIODS TEXT BOOKS 1. Lindquist and Joseph Sirgy.571075 CONSUMER BEHAVIOR LT P C 3003 UNIT – I INTRODUCTION 9 Concepts – Significance – Dimensions of Consumer Behavior – Application of knowledge of Consumer Behaviour in marketing decisions. David L. India. Indian th Edition. New 2002. 4. Cross Culture .Schiffman and Leslie Lasar Kanuk.Self Image and Life styles – Consumer expectation and satisfaction. 2002. Engel – Kollat. . Webstar and wind Consumer Behaviour Models – Implications of the models on marketing decisions. 2 Edition. 5. Consumer Behavior . Louden and Albert J Della Bitta. Thomson Asia (P) Ltd. Delhi Leon G.. 2.A Managerial Perspective.Family group – Reference group – Communication -Influences on Consumer behavior 9 UNIT – V PURCHASE DECISION PROCESS 9 High and low involvement . Consumer Behavior and Marketing Stratergy. Consumer Behaviour and Managerial Decision Making.Emerging Issues – case studies. Tata McGraw Hill. Buyer and Consumer Behavior.

Macmillan 2005. UNIT – V TRENDS IN CRM e.Sheth.Shainesh. UNIT – IV CRM PLANNING AND IMPLEMENTATION 9 Strategic CRM planning process – Implementation issues – CRM Tools. 2008 REFERENCES 1. Customer Relationship Management : Concepts & Tools.Peeru Mohamed and A. 2007. Elsevier. Biztantra. Customer Relationship Management : Concepts and applications. Vikas Publishing 2005. 6 Edition. Customer Relation Management. G. N.CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software packages. Francis Buttle. Customer Relationship Management .Sahadevan. 5. Kumar. Jim Catheart. UNIT – II UNDERSTANDING CUSTOMERS 9 Customer information Database – Customer Profile Analysis . th 3. Customer Relationships Management Strategic Prespective. Alok Kumar et al. Macmillan India. Assel. Expectations analysis – Customer behavior in relationship perspectives. UNIT – III CRM STRUCTURES 9 Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of defection – Models of CRM – CRM road map for business applications. The Eight Competencies of Relatioship selling. Wiley India. H.Customer life time value – Selection of Profitable customer segments.A Database Approach. 9 TOTAL:45 PERIODS TEXT BOOKS 1. individual and group customer’s . Jagdish. 2005. 2.Analytical CRM – Operational CRM – Call center management – Role of CRM Managers. .571076 CUSTOMER RELATIONSHIPS MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION 9 Definitions .Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders. 2.Concepts and Context of relationship Management – Evolution .Customer perception. Cengage Learning. Consumer Behavior. 4.

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6 edition. Investment Management. Trend – Trend reversals – Patterns . PHI Learning . Primary Market – Methods of floating new issues.. 2008. Investment analysis and Portfolio Management. 6 edition.Jordan. th 3. REFERENCES th 1. Donald E. 8 edition.Bhalla. Revision 9 – TOTAL: 45 PERIODS TEXT BOOKS 1.Moving Average – Exponential moving Average – Oscillators – Market Indicators – Efficient Market theory. OTCEI . Kevin . PHI th Learning / Pearson Education. 2008. Mohanty.Chand & Company Ltd. S. 2008. Industry Analysis : Industry classification.Fischer & Ronald J. Industry life cycle – Company Analysis Measuring Earnings – Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor ratios. UNIT. Investment Analysis and Portfolio Management.K.Segments – Types . UNIT – IV TECHNICAL ANALYSIS 9 Fundamental Analysis Vs Technical Analysis – Charting methods – Market Indicators. Reilly & Brown. V. 2. Securities Analysis and Portfolio Management . and Regulations of stock exchanges – Trading system in stock exchanges –SEBI. NSE. Security Analysis & Portfolio Management. 4. Book building – Role of primary market – Regulation of primary market. New Delhi. Kane. UNIT – II SECURITIES MARKETS 10 Financial Market .FINANCE ELECTIVES 571077 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C 3003 UNIT – I INVESTMENT SETTING 8 Financial and economic meaning of Investment – Characteristics and objectives of Investment – Types of Investment – Investment alternatives – Choice and Evaluation – Risk and return concepts. Investments.III FUNDAMENTAL ANALYSIS 9 Economic Analysis – Economic forecasting and stock Investment Decisions – Forecasting techniques. . Himalaya Publishing House. Stock exchanges in India – BSE. 2007. 2. Cengage Learning. UNIT – V PORTFOLIO MANAGEMENT Portfolio analysis –Portfolio Selection –Capital Asset Pricing model – Portfolio Portfolio Evaluation – Mutual Funds.A. Tata McGraw Hill. ISE. Securities Analysis and Portfolio Management. 2008. 2008.Avadhan. 2008.Participants in financial Market – Regulatory Environment. Bodi. Prasannachandra. S. Markus.. V. 5.. Tata McGraw Hill.

1 Edition. 10 Financial 8 and actoring TOTAL:45 PERIODS TEXT BOOKS 1. Underwriters.Y. Tata McGraw-Hill. Indian Financial System. etc. UNIT – III OTHER FEE BASED SERVICES 10 Mergers and Acquisitions – Portfolio Management Services – Credit Syndication – Credit Rating – Mutual Funds . FIIs.K. MFs.FEMA. 2008. Financial Services and System. 5. 2. – Offer for Sale – Green Shoe Option – E-IPO. Bharath Publishing House. Off . etc. 2008.. New Delhi. . Sultan Chand & Sons. M. UNIT – II ISSUE MANAGEMENT 12 Role of Merchant Banker in Appraisal of Projects.N.571078 MERCHANT BANKING AND FINANCIAL SERVICES LT P C 3003 UNIT – I MERCHANT BANKING 5 Introduction – An Over view of Indian Financial System – Merchant Banking in India – Recent Developments and Challenges ahead – Institutional Structure – Functions of Merchant Bank Legal and Regulatory Framework – Relevant Provisions of Companies Act. 11 th Edition.Role of Registrars –Bankers to the Issue. New Delhi.Khan. . – Issue Marketing – Advertising Strategies – NRI Marketing – Post Issue Activities. Private Placement – Bought out Deals – Placement with FIs.Relation with Stock Exchanges and OTCEI. Nalini Prava Tripathy. Indian Financial System. Website of SEBI . Tata Mcgraw Hill. 2nd Edition. New Delhi. UNIT – IV FUND BASED FINANCIAL SERVICES Leasing and Hire Purchasing – Basics of Leasing and Hire purchasing – Evaluation.Verma.SERASEBI guidelines. Machiraju. 2008 2. REFERENCES: 1. Designing Capital Structure and Instruments – Issue Pricing – Book Building – Preparation of Prospectus Selection of Bankers. 2002. etc.Business Valuation. UNIT – V OTHER FUND BASED FINANCIAL SERVICES Consumer Credit – Credit Cards – Real Estate Financing – Bills Discounting – Forfaiting – Venture Capital. J. Vikas Publishing House. Financial Services. Sasidharan. Financial Services. 3. Varshney P.C. & Mittal D. st 4. Advertising Consultants.Shore Issues. and Brokers. A Manual of Merchant Banking. PHI Learning.

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4 Edition. etc. Cengage Learning. Insurance Cover Note. UNIT – II EXPORT AND IMPORT FINACE 9 Special need for Finance in International Trade – INCO Terms (FOB. Eun and Resnik. Futures and Currency options – FEMA – Determination of Foreign Exchange rate and Forecasting.. Export Certification. PHI Learning. Jeff Madura. COD Form. Legalized Invoice. Consular.Bill of Lading. Postal Receipt. Customs. Tata McGraw Hill. UNIT – III FOREX MANAGEMENT 9 Foreign Exchange Markets – Spot Prices and Forward Prices – Factors influencing Exchange rates – The effects of Exchange rates in Foreign Trade – Tools for hedging against Exchange rate variations – Forward. th 2. GR Form. TOTAL: 45 PERIODS TEXT BOOKS 1. Softer Forms. Alan C. International Financial Management. 2008. Transport Documents . Website of Indian Government on EXIM policy . CIF. 8 Edition. th 2. Risk Covering Document: Insurance Policy.Proforma. Certificate of Inspection. Airway Bill. Shapiro.571079 INTERNATIONAL TRADE FINANCE LT P C 3003 UNIT – I INTERNATIONAL TRADE 9 International Trade – Meaning and Benefits – Basis of International Trade – Foreign Trade and Economic Growth – Balance of Trade – Balance of Payment – Current Trends in India – Barriers to International Trade – WTO – Indian EXIM Policy. UNIT – V EXPORT PROMOTION SCHEMES 9 Government Organizations Promoting Exports – Export Incentives : Duty Exemption – IT Concession – Marketing Assistance – EPCG. Certificate of Origin Certificate Value. Health certificate. Multimodal Transport Document.. Commercial. Apte P. UNIT – IV DOCUMENTATION IN INTERNATIONAL TRADE 9 Export Trade Documents: Financial Documents – Bill of Exchange. 4 Edition. International Corporate Finance. REFERENCES th 1. PP From. GSPS – UPCDC Norms. Official Document: Export Declaration Forms. 2008. 2008. Multinational Financial Management.G. Weight Certificate. International Financial Management. DEPB – Advance License – Other efforts I Export Promotion – EPZ – EQU – SEZ and Export House.) – Payment Terms – Letters of Credit – Pre Shipment and Post Shipment Finance – Fortfaiting – Deferred Payment Terms – EXIM Bank – ECGC and its schemes – Import Licensing – Financing methods for import of Capital goods. 2008.TypeCommercial Documents . Packing List. Tata Mcgraw Hill. 3. Certificate of Analysis and Quality.

Richard A. Brigham and Ehrhardt. 2008 th 2. 5. 1 Edition. UNIT – IV FINANCING DECISION 10 Simulation and financing decision .cash inadequacy and cash insolvencydetermining the probability of cash insolvency. risk analysis in the context of DCF methods using Probability information. 3. 2008. I.. th Tata McGraw Hill. nature of cash flows. Managers and Professionalism. 8 Edition. 11 Edition.Public deposits and inter corporate investments. Indian Financial System. Corporate Finance . Website of SEBI . Corporate Finance. certainty equivalent of cash flows and risk adjusted discount rate.Ethics. 2008. and Gitman. UNIT – III ADVANCED FINANCIAL MANAGEMENT 12 Appraisal of Risky Investments. Financial Management.Y Khan. Advanced Corporate Finance.. REFERENCES 1. UNIT – V CORPORATE GOVERNANCE Corporate Governance .571080 CORPORATE FINANCE LT P C 3003 UNIT – I INDUSTRIAL FINANCE 9 Indian Capital Market – Basic problem of Industrial Finance in India.Brealey. 2008 st Smart. Ltd. 1st Edition. 4. 2008. 8 TOTAL: 45 PERIODS TEXT BOOKS 1.M.SEBI Guidelines. 5 Edition. Megginson. th M. Krishnamurthy and Viswanathan. Simulation and investment decision. financing of exports – role of EXIM bank and commercial banks. Principles of Corporate Finance. 2.Inter-dependence of investment. 6 banks. Sensitivity analysis.Finance from international sources. Vikas Publishing House Pvt.Pandey.Myers and Mohanthy.Financing decision in the Context of option pricing model and agency costs.A focused Approach. advantages and disadvantages and cost of various sources of Finance .Corporate Disasters and EthicsCorporate Social Responsibility. Tata McGraw Hill.financing and Dividend decisions. Stewat C. Decision tree approach in investment decisions.Stakeholders and Ethics. Equity – Debenture financing – Guidelines from SEBI. PHI Learning. 2008.– Finance for rehabilitation of sick units. Cengage Learning. UNIT – II SHORT TERM-WORKING CAPITAL FINANCE Estimating working capital requirements – Approach adopted by Commercial Commercial paper.

Currencies and Futures – Options pricing models – Differences between future and Option contracts. TOTAL: 45 PERIODS TEXT BOOKS 1. Stulz. Varma. 4. ‘Financial Derivatives – An Introduction to Futures. Futures and other Derivative Securities’. 1 Edition. 7 Edition. John. 2008.– PHI Learning. Stock Index Futures. Concepts and Practice.L. Currencies and Commodities – Delivery Options – Relationship between Future Prices.Hull.Framework – Exchange Trading in Derivatives – Commodity Futures – Contract Terminology and Specifications for Stock Options and Index Options in NSE – Contract Terminology and specifications for stock futures and Index futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives. st 2.Margin Requirements – Marking to Market – Hedging using Futures – Types of Futures Contracts – Securities. OTC Options – Specifications of Options – Call and Put Options – American and European Options – Intrinsic Value and Time Value of Options – Option payoff. Derivaties and Risk Management. UNIT – III OPTIONS 10 Definition – Exchange Traded Options. McGraw Hill International Edition. 2008. Financial Derivaties. Risk Management and Derivaties. 3. Options.C.Theory. David Dubofsky – ‘Option and Financial Futures – Valuation and Uses. S. 2008 2. Forward Prices and Spot Prices. UNIT – IV SWAPS 7 Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Warehousing – Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk. options on Securities. Cengage Learning. Stock Indices. Keith Redhead. th REFERENCES st 1. 2008.Gupta. 1 Edition. UNIT – V DERIVATIVES IN INDIA 8 Evolution of Derivatives Market in India – Regulations . Options and SWAPs’. UNIT – II FUTURES CONTRACT 10 Specifications of Futures Contract . PHI Learning. Forwards.571081 DERIVATIVES MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION 10 Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps – Differences between Cash and Future Markets – Types of Traders – OTC and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in Derivatives. Prentice Hall Of .

2008. 5. BSE.India. Website of NSE. .

Portfolio – Portfolio risk and diversified projects. Prasanna Chandra. Website of IDBI related to project finance . Financial Management Text and Problems. Analysis. UNIT – IV FINANCING DECISIONS Capital Structure – Capital structure theories – Capital structure Planning in Practice. 2. Brigham E.Khan and P. Financial Management.Jain.Pandey. TMH. Financing implementation and review. I. Prasanna Chandra. 7 Edition. Tata McGraw Hill. Issues. Vikas Publishing House. F & Houston J. New Delhi. Projects : planning. Thomson Publications. 2003. Tata McGraw Hill Publishing Co. 2008.K. Bodie. Tata McGraw Hill. Bankruptcy. UNIT – V FINANCIAL DISTRESS Consequences. Financial Management. 2008 REFERENCES 1. reorganization and Liquidation 6 9 in TOTAL:45 PERIODS TEXT BOOKS th 1. bankruptcy. 5. New Delhi2002. 2003. UNIT – III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9 Lease financing – Lease Vs Buy decision – Hire Purchase and installment decision – Hire Purchase Vs Lease Decision – Mergers and acquisition – Cash Vs Equity for mergers. Kane.571082 STRATEGIC INVESTMENT AND FINANCE DECISIONS LT P C 3003 UNIT – I INVESTMENT DECISIONS 12 Project Investment Management Vs Project Management – Introduction to profitable projects – evaluation of Investment opportunities – Investment decisions under conditions of uncertainty – Risk analysis in Investment decision – Types of investments and disinvestments. 2003.Y. Financial Management . M. 4. 2.F. M. 3. Settlements. UNIT – II CRITICAL ANALYSIS OF APPRAISAL TECHNIQUES 9 Significance of Information and data bank in project selections – Investment decisions under capital constraints – capital rationing. Marcus : Investment.

2.the Effective Manager as an Optimizer. Peter Drucker. 2008.Daft. 1 . Research Findings. 6. S. Richard L. UNIT – II DESIGNING THE MANAGERIAL JOB 12 Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development – Pay and Rewards – Managerial Motivation – Effective Management Criteria – Performance Appraisal Measures – Balanced Scorecard . Strategies and Practices Pearson 2006.M. product approaches – Bridging the Gap – Measuring Managerial Effectiveness – Current Industrial and Government practices in the Management of Managerial Effectiveness. Effective Training Systems. 4. 2005. rd 5.Wiley 3 edition. 8. UNIT – V DEVELOPING THE WINNING EDGE 10 Organisational and Managerial Efforts – Self Development – Negotiation Skills – Development of the Competitive Spirit – Knowledge Management – Fostering Creativity and innovation . Harper Row. 3. Leadership.V. UNIT – IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 8 Organisational Processes – Organisational Climate – Leader – Group Influences – Job Challenge – Competition – Managerial Styles. T. Leadership.2000. Practices & Skills. 1st Indian Reprint 2008.2008. Milkovich and Newman.Omkar. Managing Innovation . Compensation. Dubrin. Joe Tidd . process. Cengage.Chand st 1 edition. UNIT – III THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7 Definition – The person. McGraw-Hill International.Rao. Personality Development and Career Management. 7.2006. Excel Books.HUMAN RESOURCE ELECTIVES 571083 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT P C 3003 UNIT – I DEFINING THE MANAGERIAL JOB 8 Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs – Effective and Ineffective Job behaviour – Functional and level differences in Managerial Job behaviour. TOTAL:45 PERIODS REFERENCES 1.Feedback – Career Management – Current Practices. Biztantra. R. John Bessant. Management. Keith Pavitt . Blanchard and Thacker.Appraising and Developing Managerial Performance. 2005.

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3 . Tata McGraw-Hill. Hisrich. Entrepreneurship Development.Product Launching. Oxford University Press. UNIT – IV MANAGEMENT OF SMALL BUSINESS Monitoring and Evaluation of Business . Mathew Manimala.S.Capital .Prefeasibility Study .). Entrepreneurship Theory at the Crossroads. Projects – Planning.Role of Family and Society .571084 ENTERPRENEURSHIP DEVELOPMENT LT P C 3003 UNIT – I ENTREPRENEURAL COMPETENCE 6 Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality Characteristics of Successful. Biztrantra .Growth Strategies . 2. Entrepreneurship.Criteria for Selection of Product Ownership . S.2 Edition . Bhopal. P. Entrepreneur – Knowledge and Skills of Entrepreneur. UNIT – III LAUNCHING OF SMALL BUSINESS 10 Finance and Human Resource Mobilization Operations Planning . Staff College for Technical Education.Entrepreneurship Development Training and Other Support Organisational Services . P.International Business. New Delhi. Tata McGraw-Hill Publishing Company Ltd. 1998. New Delhi.Market and Channel Selection .Effective Management of small Business. Paradigms & nd Praxis.C. 3.Jain (ed. 2001. Entrepreneurial Development. 4.. Entrepreneurial Development. UNIT – II BUSINESS PLAN PREPARATION 12 Sources of Product for Business . 1999.Matching Entrepreneur with the Project . REFERENCES 1. Manila and Centre for Research and Industrial Staff Performance. New Delhi. Implementation and Reviews.Budgeting Project Profile Preparation .Khanka. Handbook for New Entrepreneurs. Tata McGraw Hill.Preventing Sickness and Units. 5. Selection. EDII. 2001. 2. Analysis. Chennai 1997.Chand and Company Limited.Feasibility Report Preparation and Evaluation Criteria. UNIT – II ENTREPRENEURAL ENVIRONMENT 12 Business Environment .Central and State Government Industrial Policies and Regulations . 5 Rehabilitation of Business TOTAL:45 PERIODS TEXT BOOKS 1. 1996. S. New Delhi.Saravanavel. Ess Pee kay Publishing House.2005 Prasama Chandra.

Bhupen Srivastava. Wiley. Understanding the theory & Design of Organisations. UNIT – III ORGANISATIONAL CULTURE 6 Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance of Culture . Cengage th Learning Western. 4. Standardization.Creating and Sustaining Culture . . Internal Systems Approach and Technical approach . Gareth R. Pearson Education. Mutual adjustment. 2005. Mike Millmore and Mark Saunders.Resistance to Change – Types and forms of change – Evolutionary and Revolutionary change – Change process -Organisation Development – HR functions and Strategic Change Management . Centralization. Decentralization.571085 ORGANISATIONAL THEORY. 2.Organisational Effectiveness – Creation of Value – Measuring Organisational Effectiveness – External Resources Approach. South Western Thompson. 2007. Organisational Design and Development: Concepts application. Intrapreneurship and Creativity-HR implications. 3.Jones.HR implications. 7 Edition 2004. Adrian ThornHill. TOTAL: 45 PERIODS TEXT BOOKS 1. th REFERENCES 1. James Mc Calman. UNIT. Richard L. Daft. Organisational Theory. 2005. Prentice Hall of India.IV ORGANISATIONAL CHANGE 6 Meaning – Forces for Change . Cummings and Christopher G. A guide to effective implementation. Structure Design & Applications.Implications for practicing Managers. Managing Change -A Human Resource Strategy Approach. 2007 Robbins Organisation Theory.Basic Challenges of design – Differentiation.Importance of Design – Success and Failures in design . 2. Organisational development and Change. UNIT – V ORGANISATION EVOLUTION AND SUSTENANCE 10 Organizational life cycle – Models of transformation – Models of Organizational Decision making – Organizational Learning – Innovation. Design & Change. Robert A Paton.Technological and Environmental Impacts on Design. 5. DESIGN & DEVELOPMENT LT P C 3 003 UNIT – I ORGANISATION & ITS ENVIRONMENT 8 Meaning of Organisation – Need for existence .Implications for practicing Managers. 7 Edition 2007.Mechanistic and Organic Structures.Culture and Strategy . Thomson G. Response Books. Worley. Change Management. 2005. Integration. Biztantra . UNIT – II ORGANIZATIONAL DESIGN 15 Organizational Design – Determinants – Components – Types .Implications for Managers. Phil Lewis.

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Srivastava. 2008.Social Assistance – Social Security – Implications.B. TOTAL:45 PERIODS TEXT BOOKS 1.. UNIT – V WELFARE OF SPECIAL CATEGORIES OF LABOUR 9 Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Differently abled Labour –BPO & KPO Labour . 571086 INDUSTRIAL RELATIONS AND LABOUR WELFARE REFERENCES 1. Globalisation and Labour Management Relations. Ratna Sen. Industrial Relations and Labour laws.Venkata Ratnam. Himalaya Publishing House.LT P C 3003 UNIT – I INDUSTRIAL RELATIONS 7 Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade Unions – Codes of conduct. Industrial Relations in India. Shifting Paradigms. 4. 2007. Himalaya Publishing House. New Delhi. UNIT – II INDUSTRIAL CONFLICTS 12 Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. 1 Edition. 3.S. 2007. 2. . and Sathish Mamoria. Response Books. 2007. Himalaya Publications. M. UNIT – III LABOUR WELFARE 8 Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes. Macmillan India Ltd. 2007. Subba Rao . 5. Dynamics of Industrial Relations. New Delhi. Mamoria C. UNIT – IV INDUSTRIAL SAFETY 9 Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions. Essentials of Human Resource Management & Industrial relations ( Text & Cases ). C. 2007. st Sarma A. Welfare of Unorganized Labour. Vikas.

Elements of Mercantile Law. 1948 11. 2 D. The Industrial Disputes Act. PHI. The Factories Act. 1946 12.K. The Employee’s Provident Fund & Misc. 1948 5. 1926 3. 2. Trade unions and Labour Legislation. D . N. 1970 16. Act. 2008. 1972 8. The Trade Unions Act. Padhi. Contract Labour Regulations and Abolition Act. Industrial Laws. 1948 2. . R. 3 Respective Bare Acts. 1947 6. Kapoor N. The Payment of Wages Act. 1986 Periods 3 4 3 2 5 2 3 3 3 4 3 2 2 2 2 2 TOTAL: 45 PERIODS TEXT BOOKS: 1. 2004. The Apprentices Act. 1965 9. 1976 14. 1. The Payment of Bonus Act. The Equal Remuneration Act. The Minimum Wages Act. 2008. The Maternity Benefit Act. 2008. Sinha. 1923 7. 1936 4. Indu Balasinha & Semma Priyadarshini Shekar. Sultan Chand. The Payment of Gratuity Act. 1961 15. Labour Laws. P. The Employees State Insurance Act. 1952 10. 1961 13. The Industrial Employment (Standing Orders) Act. REFERENCES 1 Tax Mann. Industrial Relation.571087 LABOUR LEGISLATIONS LTPC 30 03 Legal Provision relating to a) b) c) d) Wages Working Conditions and Labour Welfare Industrial Relations Social Security Contained in the following acts are to be studied. The Child Labour Prevention and Regulation Act. The Workmen’s Compensation Act.

Self Management and Emotional Intelligence. UNIT – V EMPLOYEE COACHING & COUNSELING 12 Need for Coaching – Role of HR in coaching – Coaching and Performance – Skills for Effective Coaching – Coaching Effectiveness– Need for Counseling – Role of HR in Counseling Components of Counseling Programs – Counseling Effectiveness – Employee Health and Welfare Programs – Work Stress – Sources .HRD practices – Measures of HRD performance – Links to HR. REFERENCES 1. New Delhi. Werner – David M. Randy L. Desimone.selection and recruitment . 2006. Cengage Learning. Tata McGraw Hill. Paul Sparrow.HRD Needs Assessment . Cengage Learning. Strategy and Business Goals – HRD Program Implementation and Evaluation – Recent trends – Strategic Capability . Human Resource Management. Tony Edwards and Chris Rees. Guy Vernon.Repatriation etc Building Multicultural Organisation .Roles of HRD Professionals . Bench Marking and HRD Audit.Virtual learning and Orientation – e training and development – e. TOTAL: 45 PERIODS TEXT BOOKS 1. Pearson. 2.Current challenges in Outsourcing. Jackson. International Human Resource .Performance management and Compensation design – Development and Implementation of HRIS – Designing HR portals – Issues in employee privacy – Employee surveys online.. 2007. 2007. Jeffrey A Mello. Mathis. 3. Human Resource Management. Mathis and John H.Culture Assessment .571088 STRATEGIC DEVELOPMENT HUMAN RESOURCE MANAGEMENT AND LT P C 3003 UNIT – I HUMAN RESOURCE DEVELOPMENT 10 Meaning – Strategic framework for HRM and HRD – Vision.Designing Effective Career Development Systems – Competencies and Career Management – Competency Mapping Models – Equity and Competency based Compensation.Cross Cultural Education and Training Programs – Leadership and Strategic HR Issues in International Assignments . 2007. Cengage Learning.Eastern and Western Practices . Bernadin. Southwestern 2007. 2. Cross border M and A. 2007. Rosemary Harrison.Employee profile– e. UNIT – II E-HRM 6 e. Employee Development – University Press. Mission and Values – Importance – Challenges to Organisations – HRD Functions . Jon M. India Ltd. UNIT – III CROSS CULTURAL HRM 7 Domestic Vs International HRM . International Human Resource Management . UNIT – IV CAREER & COMPETENCY DEVELOPMENT 10 Career Concepts – Roles – Career stages – Career planning and Process – Career development Models– Career Motivation and Enrichment –Managing Career plateaus.International Compensation. Strategic Human Resource Management. Robert L.Consequences – Stress Management Techniques. 4.Cultural Dynamics . 5. Chris Brewstes. Human Resource Development.

st . University Press 1 Edition 2008.Management .

2008 Hector Garcia -Molica et al. Implementation and Management. atomicity. Implementation and Management. Scope for professionals and certifications such as Oracle Certified Professional. 2007 Narayan S. 2008 Peter Rob and Carlos Coronel. Database System and Design. Jain. th 2. REFERENCES 1. Jeffrey A Hoffer et al. UNIT – V EMERGING TRENDS 9 Overview of visual databases and knowledge based databases-conceptual design and business impacts. Introduction database management. Pearson Education. TOTAL:45 PERIODS TEXT BOOKS 1. recovery. UNIT – IV DISTRIBUTED DATABASE AND OBJECT ORIENTED DATABASES 9 Concepts of distributed databases and design. security. 7 th edition.ER diagram-relationships. data organization. Wiley India Pvt. Database Management Systems.Conceptual design. Pearson Education. concurrency control. Dreamtech press. 3. Thomson Course technology.file structures and indexing UNIT – II MODELING AND DESIGN FRAME WORK 9 Data models. data base administration. Cengage Learning.normalization -data management and system integration UNIT – III DATABASE IMPLEMENTATION 9 Query languages-SQL for data creation.client server architecture based RDBMS. 4. Scamell. Ltd. backup and recovery. Umanath and Richard W. Database systems. Data Modeling and database design. K. Database Systems – The complete book. database transactions.codd rulesdatabase architecture. Peter Rob. 8 Edition. retrieval and manipulation.Gillenson & el. 2. Thomson course technology.SYSTEMS ELECTIVES 571089 DATABASE MANAGEMENT SYSTEM LT P C 3003 UNIT – I INTRODUCTION 9 Database and DBMS – characteristics – importance – advantages – evolution . V. 2008. 2008 Mark L. 5. 2008 . Carlos Coronel. Modern Database Management.Design. Object oriented databases-object life cycle modeling conceptual design-UML.

4.Bajaj and Debjani Nag.cryptography. Electronic commerce. UNIT – V LEGAL AND PRIVACY ISSUES IN E. e-CRM. Electronic Commerce – Frame work technologies and Applications. Taxation and encryption policies. 2007 REFERENCES 1. Tata McGrawHill Publications. Gary P.Characteristics of payment of systems. contracts and warranties . Wiley India Pvt 2007. Kalakota et al.Economic forces – advantages – myths business models. rd . information publishing technology. 2. 2008. Hentry Chan & el . Kamlesh K. E-cash.check and Micro payment systems. Fourth annual edition. cyber laws .Marketing on web – advertising.571090 ECOMMERCE TECHNOLOGY AND MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION TO E-COMMERCE 8 Electronic commerce and physical commerce . protocols. intranet and extranet . Addison Wesley. Schneider. 2006. EDI on the internet. E-Commerce – fundamentals and Applications. 2008 Efraim Turban et al. Thomson course technology. Tata McGrawHill Publications.the cutting edge of Business. UNIT – III BUSINESS APPLICATIONS 10 Consumer oriented ecommerce – etailing and models . Web Auctions. E. Ltd. UNIT – II TECHNOLOGY INFRASTRUCTURE 10 Internet and World Wide Web.basics of web server hardware and software. Ethics and privacy issues – Protection needs and methodology – consumer protection. 2. 3. TOTAL:45 PERIODS TEXT BOOKS 1. Frontiers of Electronic Commerce. Electronic Commerce –A managerial perspective. 2004 Bharat Bhasker. Ecommerce. internet protocols . Business oriented ecommerce – E-Government. Pearson Education Asia. 3 Edition. Virtual communities and Web portals UNIT – IV ECOMMERCE PAYMENTS AND SECURITY 9 E payments . e-mail marketing. SCM.COMMERCE 8 Legal.FTP.

2008 2. Venkitakrishnan. Alexis Leon. BPR. Enterprise Resource Planning. Business Engineering and best Business practices .Case studies.Organizational and Industrial impact.Concepts and Practice. UNIT – III ERP IMPLEMENTATION 10 Planning Evaluation and selection of ERP systems-Implementation life cycle . REFERENCES 1. Methodology and Frame work. Mahadeo Jaiswal and Ganesh Vanapalli. 5. 2006. Wireless technologies so on-Case studies. UNIT – IV POST IMPLEMENTATION 8 Maintenance of ERP. 2008. Tata McGraw-Hill. Jagan Nathan Vaman. Pearson Education. UNIT – II ERP SOLUTIONS AND FUNCTIONAL MODULES 10 Overview of ERP software solutions. People Organization in implementation-Consultants. UNIT – V EMERGING TRENDS ON ERP 9 Extended ERP systems and ERP bolt –on -CRM.ERP implementation. 2008. Prentice Hall of India. second edition. SCM. Alexis Leon.Fundamental technology Issues to be consider in planning design and implementation of cross functional integrated ERP systems . ERP.Risks and benefits . ERP Macmillan India. Summer. TOTAL:45 PERIODS TEXT BOOK 1. ERP. 4. -Case studies. Success and Failure factors of and ERP Implementation -case studies. 2006.571070 ENTERPRISE RESOURCE PLANNING LT P C 3003 UNIT – I INTRODUCTION 8 Overview of enterprise systems – Evolution . Tata McGraw-Hill. ERP demystified. 46 . Materials and Production management etc. Vinod Kumar Grag and N.Future trends in ERP systems-web enabled. 3. second Edition Tata McGraw-Hill. Accounting and Finance. 2006. ERP in Practice. Vendors and Employees-Case studies. Overview of ERP modules -sales and Marketing. Business analytics etc.Training – Data Migration.Small medium and large enterprise vendor solutions.K.Business process Management.

2009 R. Evolution. 2007. Global Logistics. Bowersox. “Supply Chain Logistics Management”. Agile Supply Chains. Warehousing and Material Storage.business and b2b practices. South-Western. Value Additions. 5. Tata McGraw Hill.P. objectives. 2008 Altekar Rahul V. Keong Leong. Cengage Learning 2005 Naraya Rangarj. Srinivasan. eSCM. Bixby Cooper. Tata McGraw Hill. Customer Service. “Supply Chain Management for Competitive Advantage – Concepts and Cases”. Prentice Hall India. Deshmukh. 2005. Supply Chain IT Framework. David J.E-Supply Chains. Supply Chain Management-Strategy Planning and Operation. solution. 3. Supply Chain Management-Concept and Cases. 2005 1 . Raghuram. 2. Donald J. Mandyam M. Reverse Logistics. E – Logistics. Supply Chain – Fundamentals. G. Material Handling.A Balanced Approach”. Logistical Management – The Integrated Supply Chain Process” Tata McGraw Hill. Trasportation and Packaging – 3PL and 4PL. TOTAL: 45 PERIODS TEXT BOOKS 1. Options. UNIT IV SOURCING AND INVENTORY MANAGEMENT 9 Sourcing – Make vs buy decision. and Importance. UNIT III NETWORK DESIGN 9 Distribution Network Design – Role. Bullwhip effect. Models for Facility Location and Capacity allocation. World Wide Sourcing Inventory Management – managing cycle inventory. safety inventory. Impact of uncertainty on Network Design. Closs and M. Joel D. “Principles of Supply Chain Management. Biztantra. Bowersox Donald J. eLRM. 2. Mohanty and S. Prentice Hall. “ Supply Chain Management”. Value of information. Analysing impact of supply chain redesign on the inventory UNIT V CURRENT TRENDS 9 E-Business – Framework and Role of Supply Chain in e. Wisner. Supply chain strategy. . Keah-Choon Tan. Network Design decisions using Decision trees.G. Coordination in supply chain. 4. 2000 Sunil Chopra and Peter Meindl. Factors Influencing. 571069 SUPPLY CHAIN AND LOGISTICS MANAGEMENT REFERENCES 1.eSRM.OPERATIONS ELECTIVE L TP C 3003 UNIT I INTRODUCTION 9 Defining Supply Chain management and logistics management. Enablers/ Drivers of Supply Chain Performance. G. Supply Chain relationships UNIT II LOGISTICS MANAGEMENT 9 Logistics – functions. Creating World Class Supply base.

PHI. 2005. .Disruptive Technologies.571068 PRODUCT DESIGN LT P C 3003 UNIT – I INTRODUCTION 9 Defining Product. Kerber.Concept Generation – Activity. Design for Manufacturing-Value Engineering-Ergonomics-PrototypingRobust Design. Tata McGraw Hill . concept Screening. UNIT – III PRODUCT CONCEPT 9 Concept Selection – Importance. Establishment. Technology Life Cycle Understanding Customer Needs . Patent Infringement.New Service Development Process UNIT – II PRODUCT PLANNING 9 Product Planning Process – Steps. Delayed Differentiation.Definition. Patent Ownership and Transfer. UNIT – IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9 Industrial Design. 2006. Laseter. 2008.Collaborative Product development. Ulrich and Steven D. Tata McGraw – Hill.Brain Storming.. Delmar. Third Edition. Patent Searches and Application. Gupta. Eppinger. 2. Development Process: Generic Process. 2008. Product Life Cycle.Product Specification . Karl T. 4.C. Concept Testing. Product Design and Development. Timothy M. Strategic Product Creation. Platform Planning. Successful Product development – characteristics. 2007. Chitale and R. 3. New Developments and International Patent Law. TOTAL: 45 PERIODS TEXT BOOK 1. Michael Grieves. Barkley. Bouchoux. Types of products. Modularity. Product Life Cycle Management. REFERENCES 1. reprint 2008. Tata McGraw Hill. Tata-McGraw Hill. challenges. Methodology. Bruce T. Cengage Learning. Deborah E. implication. duration and cost. Product Architecture. Ronald L.Adapting to product types. Intellectual Property Rights. A.Product development economics. Concept Scoring. 5. Project Management in New Product Development. Stage-gate model .Steps.K. UNIT – V PATENTS 9 Defining Intellectual Property and Patents. Product Design and Manufacturing.

Strategy.Newsvendor Model Vehicle Routing and Scheduling -Productivity and Performance measurement .Service Guarantees . Kathryn King-Metters. -Gap Model -Complaint management . Steve Walton Service Operations Management.571067 SERVICES OPERATIONS MANAGEMENT LT P C 3003 UNIT – I INTRODUCTION 9 Importance and role of Services -Nature of services -Service classification Service Package Service Strategy -Internet strategies . Tata McGraw – Hill Edition 2006.Front-office Back-office Interface . UNIT – V TOOLS AND TECHNIQUES 9 Inventory Management in Services – Retail Discounting Model . Robert Johnston.Designing the Service delivery system: Service Blue-printing Managing Service Experience . Service Management – Operations. TOTAL:45 PERIODS TEXT BOOKS 1. Russell.Waiting Lines – Simulation . Cengage Learning. REFERENCES 1. Mona J.Walk-through Audit Service Recovery . Roberta S. Graham Clark. Pearson Education – Second Edition. Madeleine Pullman.Yield management.Environmental strategies. Service Management and Operations. 2. Murdick. Barry Render. 2005. South-Western. UNIT – II SERVICE DESIGN 9 New Service Development . Fitzsimmons.Process Simulation -Service Facility Location -Capacity Management in Services – Queuing models .Data Envelopment Analysis (DEA) -Scoring System – Method for customer selection. Cengiz Haksever. . Service Operations Management. Fitzsimmons. 2006. Rebert G. Pearson Education.Service Encounter. Information Technology. UNIT – IV OPERATING SERVICES 9 Service operational planning and control -Process Analysis . James A. 2. Richard Metters.Service scape – Implication for Service Design UNIT – III SERVICE QUALITY 9 Service Quality.SERVQUAL.

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