First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

5. Ditworth Modern Production Management z6Y E. Chary Product3on and operation Management . 6. 3. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . N. BUFF!. 2.4.Muhlemann . 8.1. Production & Operations Management -S. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. 7. 9. S. B. 4. Chary Production & Operations Management -James.

M. contemporary issues relating to business situations process of change and Organizational Development.Process of Personality Formation. 2.. 4. 2. Effects of Perception. Team Effectiveness : High performing teams. 8. 3. Perception. Organizational Design : Structure. role conflicts and stress organizational conflicts. Attitude and Values on Work Performance. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. environment of organization : Organizational Roles : Concepts of roles . role dynamics. Reference Text 1. Sources of Value. Team Roles.5 Organization behavior 100 marks Course Content 1. technology. size. Theories of Motivation and their Applications for Behavioral Change. 4. Attitude and Value . 7. 6. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Power and Polities sourced and uses of power. Prasad (Sultan Chand) . Organization Development : Organizational change and culture. Assessment of personality Traits for Increasing Self Awareness. Motivation Concepts : Motives.: Perceptual Processes. leadership styles and effectives contemporary issues in leadership. Leadership : Concepts and skill of leadership. leadership and management roles. 5. Personality Types . tactics and strategies. Effect of perception on Individual Decision-Making.1. Effect of Values on Attitudes and Behavior. Environment. 3. Attitude and Behavior. Organizational culture and climate. : Concepts of Groups and Dynamics Group conflicts and group decision making. cross functional and self directed teams. polities at workplace. Introduction to OB : Origin.

Normal. Skewness 3.One-way & Two-way Classification (for Equal Class) 10.Spearman’s rank Correlation . Proportion & Vanance 7.Subjective Probability . Hypergeometric . Chi-Sqare And Variance ratio (F) Distribution 6.Relative Frequency Approach .Relative Dispersion.Marginal & Conditional Probability .For Mean. Elements of Determinants 12. 2.Standard Normal (3).Independence/Dependence of Events . Proportion & Standard Deviation .Etemonts of Matrix algebra .Measures of Dispersion .Binomial. Test of Hypothesis .Bayes’ Theorem .Frequency Distribution . Proportion. Basic Statistical Concepts Summarisation of Data .Tests for specified values of Mean. Statistical Estimation Point & !interval estimation & confidence Interval for Mean.1. Un1orm 5.Test goodness-of fit 8. Sampling distributions .Negative Exponential. Variance .6.Elements of Integration & Differentiation 11. Student’s. Proportion & Standard Deviation Testing equality of two Means. Elementary Statistical Distributions .From Random Samples . Business Mathematics 100 Marks Course Content 1.Chebysehelf’s Lemma 4.Measures of Central Tendency . Simple Correlation & Regression/Multiple Correlation & Regression . Poisson. Elementary Probability Theory: .Axiomatic Approach .

Gupta & Vyay Gupta c’J’kas) P. 3. Reference Text 1. 5 6. Statistics for Management — Richard L Levin Statistics a fresh approach— D.C. 8. B. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . 4. Marehas An Introduction to statistical methods — C. 9 10.S. 2.Schefler Practical Business Statistics —‘Andrew F.H.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments.Sanders Statistics concepts & applications — H.D. 7. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.Kurzeja Basic Statistics for Business & Economics — Mason.

Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. Search Engine -‘Applications of Internet— ‘Websites. 3. FTP. 5.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 3. DNS Server.1. This course will locus on conceptual knowledge about IT. 6. H. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. 8. 2. email. e-Business. Journal of Marketing . e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. Blogs. Reference Text 1. 4. CRM. 6. Leased tines. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 1. D. DSL Lines. Knowledge management etc 4. VSAT. satellite . LAN/WAN/MAN. Data Warehousing and Business Intelligence. 9. 2. 10. e-commerce. various options for Networking for a business — Dial Up. Various medium for communication — terrestrial.copper . 5. 7. Components of networks. Web Server. SCM.

7. Financial Times Prentice Hall Turner. S. Reference Text 1. (1998) Learning maps and memory skills. S. (1905) The mangers good study guide The Open University Drew. 3. (2000) The Mind Map Book BBC Books Svantesson. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. (2000) Developing essential study skills. 6. 8. 2. S. (2001) The student skills guide Gower O’Hara. (2002) How to study: a shod introduction Sage Northledge. T. A. 10. 13.1. (2003) The study skills handbook — 2nd Ed Macmillan Payne. K & Hedge.University and college Kogan Page Buzan. & Buzan. 12.8. (1998) Studying @. Cottrell. 11. & Bingham. 9. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . Function & Scope. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. R. 5. C. V. & Whittaker L. N. B. (1990) The good study guide The Open University Giles. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . J. 4.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

The Money Market & the Role of Central Banking 5.Its Salient Features 4. The World Bank and IMF conditional ties leading to the liberalization . An Introduction to the Economics of Growth & Development 3. The Money Market & How it Behaves 3. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. Business Environment. Business Environment— Aswathappa. What is needed to improve the situation. Adhikanj. 5.privatization.2. PART IV: India & the World 1. 2.globalization exercise and beyond. India’s balance of payments and how is study can assist corporate decision making. How does Commercial Banking Effect industry & Business 6. The capitalist world economy and India’s position therein since 1990. HPH 4. What business decision hinge on this analysis Reference Text : 1.K Puri.K Misra and V. M: Economic Environment of Busi . S. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. 3. if at all it is poor. Economic Environment of Business 50 Marks Course Content PART I. Francis Cherunilam.3. Himalaya Publishing House. PART II : The Economic Markets 1. 2005. The Product Market & How it Affects India’s Growth Potential 2. The Business Cycle and how it is perceived o behave in the immediate future.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. 2005 3. The Scope & Subject Matter of Macroeconomics 2. The Capital Market & its Vendibility 4. 2. Economic Environment of Business. Himalaya Publishing House. Raj Aggrawal: Business Environment (Exel) 5. An Introduction to (he Indian Economy. The Fundamentals 1.

Minimal Spanning Tree Problem .Use of Slack Surplus / Artificial Variables .Big M Method/Two-Phase Method .(Unique Optimum.Prohibited Routing Problems .Duality Principle .Interpretation of the Optimal Tableau .Prohibited Assignments .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Probability Assessment in PERT Network. c-vector.Maxima Flow in Capacitated Network .) 5.Crashing of a CPM ‘Network .Maximization /Minimization . New Product. Queuing (Wailing-line) Models . Transportation Problem (TP) Concepts. Network Analysis . Assignment Problem (AP) . Profitability.Concepts . Linear Programming (LP) :. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.. PK-Formulae.Solution Procedures for IFS and Optimally Check . infeasibility Redundancy Problems. Multiple Optimum. Linear Programming (LP) :.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Formulation of Model .Shortest Route Problem .Group vs Individual Replacement Policies.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . Events .Balanced /Unbalanced . Introduction to OR Concepts.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.Balanced / Unbalanced . Hungarian Method of Solution Maximization / Minimization . Operations Research 100 Marks Course Content 1. and General Service Time. Formulation of Models.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. Application Potential to Diverse problems in Business & Industry.Concepts.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Diverse Problems – Graphical Explanation of Solution .Simplex Algorithm . Replacement and Maintenance Models :.Concepts 7.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.2. 4. 9 Inventory Models . . 2.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . Maintenance etc.Deterministic Probability Models . Definitions of Project. interfering. 11. Scope and Limitations.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved . and Negative Exponential Service time. Jobs.Problems. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis. 8.Concepts. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . independent) . Unbounded ness. Formulation of Model. 3.Arrow Diagrams . Inventory. Genesis.4.Maximization / Minimization Case Of Degeneracy .time analysis and Derivation of the Critical Path.Post-Optimal Sensitivity Analysis.Concepts of Floats (total. free.

D.Sasieni M. Game Theory . Operation Research . LP Note: The teaching of the above subject is to be integrated with the most widely available software. Kothari L : Introduction to Operations Research (Vikas) 8.12. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . Sub-games Method for m x 2 or 2 x n games . Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Application for Maximizing / Minimizing Player & Strategy. Quantitative Techniques in Management — N.KSharma 4 Operations Research. n-person games .Graphical Methods 13. & othors 5. Gupta a.2 . Reference Text 1. Taha 2. 0. Principles of Operations Research — N.M.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Wagher 6.Concepts .\Johra 3.Zero .K. person.Kapoor 7. R. Operations Research — V.Saddle point Mixed Strategy. Methods & Problems . Quantitative Techniques in Management— J.

Job – enrichment Empowerment – Job Satisfaction. Responsibilities and place in the Organization. Career Planning 6. BPR. Training Methods. Policies. Manpower Planning. Incentives Schemes. Organization of Personnel Functions – Personnel Department.5 Human Resources Management 100 Marks Course Content 1. B. Dessler : Human Resource Management (Prentice Hall India) 4. 8. Bhattacharya : Human Resource Management (Excel) 6.2. D. 3. Personnel Turnover. Productivity and Human Resource Management Reference Text 1. Its Organization. Training & Development – Identification of Training Needs. Performance Appraisal Systems – MBO Approach. Performance Counseling. Job Analysis. Management of Organizational Change. VSP Rao – Managing Human Resource (Prentice Hall of India) .Organization Structure – Re-engineering. HRD Strategies for Long Term Planning & Growth. 7. K. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. 9. Management Development Programmes. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Job Description. Multi. Subba Rao 2. Human Resource Management – P.Skilling. Personnel Management – C. Morale. 5. Mammoria 3. Organization Development.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Keller. Marketing Applications & Practices: 100 Marks Course Content 1. Service marketing 7. Rural marketing 8.2. Perrault and McCarthy – Mcgraw Hill India 3. Strategic marketing principles 2.Mcmillan . Event & Media marketing 12. Consumer Durables marketing 6. Fast moving consumer goods marketing 5. Reference Text : 1.Kotler. Internet marketing 10. Marketing Management . Direct marketing 11.9. Field project involving preparation of marketing / business plan in any Industry verticals. 2. Marketing Management – Indian Context Dr. Koshi & Jha – 14th edition – perarson. Rural management 9. Basic Marketing. Rajan Saxena – McGraw Hill India 4. 823 marketing 4. Preparation of marketing and business plans 3. Marketing Management – Ramaswamy & Namkumari . 13th edition.

Negotiation Strategies 3. Types of Negotiation 2. Strategic selling 7. Conceptual selling.First year E1ectives 1. Selling to Superiors 5.10 Selling & Negotiation Skills 100 Marks Course content : 1. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . team mates & subordinates 6. Selling to peer groups. Selling skills — Selling to customers 4.

How to Manage Conflict by Peg Pickering . Learned Optimism. Values. 10. 11. Martin Seligmani’s theory of Learned Helpossness. 4. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Reference Text 1. Feed toward Interpersonal skills — Delegation. 7. Leadership Styles Leadership — Leadership Styles. Organizational Behavior by Fred Luthans (9th edition) 2. 8. 2.11 High Performance Leadership 100 marks Course Content 1. Expectations. Feedback. Status. 12. 5.1. 6. Beliefs Positive thinking—. Trust. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. 9. Leadership — Theories a! Leadership. Humor. 3.

Management and the Indian Ethes G. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. Blending the hesi of the East and the West in Management education: Subhir Chowdhury.1.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Indian Ethes for Modern Management : G. pondicherry) 7. Management Concepts from the Mahabarata: N. The evaluation will be through a project! term paper.Mkhandelwar (New Century Delhi) 8. New Delhi) . Sharma 2. Reference Text 1. Vedic management: Krishna Saigal (gyan Publishing House.Gupta(Excel Books) 4. K. Participants will do desk research papers.D.Krishna 3. The institution Will arrange guest lectures on various facets of this area. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. 6.R. Towards the optimal organizations (Indian Culture and Management) : Rayen.

Decision making under certainty. 4 Statistical forecasting techniques 5. Simultaneous equations models 6. Competitive strategies 3.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Single equations models with one and two explanatory variables plus ANQVA in regression analysis.2. Auto correlation.. Identification problems: Estimation of structural parameters by ILS.Vora • Quantitative Techniques in Management — J. SSL. & IV Reference Text • Quantitative Techniques in Management — N. Hetroscedasticity multicollinearity & distributed lag models.10 Decision Science 100 Marks Course Content 1. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.D.

Self-Reliance & Ability to Adapt 4. Entrepreneurship Project 7. Analytical skills Reference Text 1. Dynamics or Entrepreneurship —Commitment & Determination. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Entrepreneurship.2. Entrepreneurship Project 6. Organizational Behavior by Fred Luthans (9th edition) 2. The Essentials of Managing Change and Transition – Harvard Business School Press . Dynamics of Entrepreneurship — Opportunity Obsession.11 Managerial Process Skills —100 marks Course Content 1. Creative Problem Solving Techniques 9: Lateral thinking 10. Dynamics of Entrepreneurship — Support (from Significant Others. Motivation to Excel 5. Creativity. Tolerance of Risk 3. Methods for generating ideas 8.. Leadership 2.

Debt to Assets. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. EV/ESDITA multiple • Capitalization ratios.2. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2.Debt Equity. Assessing Business Performance • Operational efficiency ratios (Gross profit. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. 4. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Revision of Balance Sheet and P&L statement fundamentals. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. l2 Analysis of financial statements IOU Marks Course Content 1. with Necessary accounting adjustment for these ratios). Price to book value. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis.

. 12.University Assessment 100 Marks Course Content 1. Country Evaluation and Selection 7. International Trade Agreements 10.Second Year . Overview of the International Business Process 2. 5. Reference Text 1.0.Daniels and Radebouqh International Business . 3. International Marketing 9. International Trade Organizations 11. FDI 6.1 International Business . 4. International Trade Theories 5. PEST factors affecting International Business 3. International Business . International Diplomacy . Collaborative Strategies 8. International HR Strategies . 2.Third Semester 3.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Government influence on trade 4.

Strategy as planned action. structure. Manager v/s Leaders Leadership styles 5. 2. Elements. Categories of problems. 3. Decision making and problem solving. Goal Philosophy. Group Project Reference Text 1.0. Group decision making.2 Strategic management 100 Marks Course Content 1. Conventional Strategic Management v[s Unconventional Strategic Management. Policies of an Organization. Role of the leader. Strategic Management Process: Vision. Changed Circumstance. 3. Communication Commitment and performance. 7. systems. Mokena’s 7 8 Models : Strategy. Its importance. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . style. staff. Growth Acce orators: Business Web. Problem solving skill. Phases indecision making. 2. skill and Shared values 9. Strategy. The Differences. Process and advantages of planning Strategic v/s Operational Planning. 6. Mission. Components of Management Information Sysstems 8. Market Power. learning based. Management Control.3. 4.

Marketing Strategy— Boyd..1.1 Marketing Strategy — University Assessment —100 marks Course Content : 1.campaigns 10. Distribution Strategy – Designing of channel systems. growth and mature markets. optimization of pricing 13. Competition analysis — Porter’s 5 forces model for competitive environment. 2. Marketing strategy— Overview 2. Advertising and sales Promotion strategy . Benchrnarking exercise. Sustainable competitive advantage— Porter’s generic strategys 6. branes 9. New product strategies— Innovation. nichers 4. Brand building — FMCG. Marketing Planning . followers. Pillars of Marketing — SIPD strategies 3.Introduction. Pruning of Product Reference Text 1. understanding competitive moves and postures 5. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . Portfolio models — OCG and GE Mokinsey matrix . Product line extension 8. Pricing strategy – value pricing. Market entry. 4.Optional Group — Marketing 3. 7. Market situation strategy Leaders challengers. Consumer durables & Services cases 11. Communications strategy — Managing communications mix for products. 3. managing multichannel systems 12.Caverns .

Brand objectives. Myers.1. Advertising — Organizational structure of advertising agency and its function. Advertising and Promotion: An integrated Marketing Communications Perspective. advertising briefs. Copy decision — Creation and production of the Copy 8. Brand position and brand image strategy development. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. 6. Consumer attitude and market structure 4. San Diego University 2. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked .Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . 5. Persuasion and attitudinal change through appropriate copy development.2 Integrated Market Communications 100 marks Course Contents: 1. 6. David A. managing advertising campaigns Reference Text 1. Evaluation of agency functioning.3. Advertising budget. 5. Advertising Research 10. Role of advertising manager in firms. 3. Sari Diego University Michael Belch. George Belch. Event management 12. Agency coordination archives. 3. Media planning and Media research 9. The . 7. Public relations & Publicity campaigns 11. Advertising objectives with specific reference to DAGMAR. 4. Creative decisions 7. Advertising Management: Rajeev Sara John G.

Motivation and involvement. Consumer adoption process and diffusion of innovation. 6.3. Reference groups 5. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Situational influences. Concepts . 3. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) .1 .Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 9. Reference Text 1. 2. Search and evaluation of alternatives: Purchase process. Consumer Buying Behavior 50 marks Course Content : 1. Attitudes and Personality. Opinion leaders. 4. 7. Role of Culture and subcultures: Family: 6. 8. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Organization buying process: Roles of buying centers Decision making units. External influences: Group behavior: Social class. Post purchase behavior and cognitive dissonance.3 A. 4. 7. 2. Consumer decision process: Problem recognition. 5. Diversity of consumer behavior Role of consumer behavior in marketing strategy. Application of Consumer behavior Studies in Consumerism in India and global markets.

Data analysis — Tabulation. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis.3 B Market Research Applications 50 marks Course Content : 1. Kumar. Marketing Research — Aaker. SPSS applications data base. Stevens. testing for association 3. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Day (7th edition John Wiley & Sons) 5. Loudon Jaico publication) 3. Dependence analysis: discriminate analysis.1. Bush Ronald (3rd Prentice Hall) 6. Television viewer ship surveys. Perceptual mapping applications in market research 5. Applications of MR in consumer research. S L Gupta Marketing Research (Excel Books) . Alvin. advertising. Marketing Research — Burns . Role and value or market research in marketing (framework) 2. Ortinau (2nd edition Tata McGraw Hill) 2. Bush. 4. 6. Usage altitude studies. Media effectiveness study: Annual readership survey of print media etc. Reference Text 1. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. combination with duster analysis: conjoint analysis. Brand tracking study 8. interpretation of MR reports. test marketing. how to read ORG Nielson’s store audit report 7.3. Marketing Research Text & Cases — (Wrenn. Marketing Research —Hair. Report preparation and presentation. Field project on market research on any functional / industry verticals.

characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. Cundiff & Govani Prer lice Hall India 2. Sales incentives and sales compensation. and development of sales Personnel. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. establishing and revising territories. training. Sales Management Planning — Forecasting. 4.1. Reference Text 1.Management o sales force — Stanton . Sales management — Still . assigning sales people to territories route planning and territory coverage. 9. Sales Management — Futrell 6th edition Thomson South Western . planning and setting goals . methods of territory design including computer models. 8. 2. traden discounts. 7. bases of territory design.Spiro McGraw Hill International 4. 6. coupons etc. 5.4 A Sales Management & Sales Promotion 50 marks Course Content 1. — process of researching. Hair & Bush Tata McGraw Hill 3. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. Selling of services as opposed to selling of tangible products — selling process. Sales -management Planning.3.Job and role of Sales Management in Organizations. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. 3. Time and Territory Management — Territory Planning. The Selling functions — The importance of systems selling in contemporary environment.— Sales Management -Information Systems. selection. Professional Sales Management—Anderson . Sales Organization and its evaluation .

K Khanna 4. 2. Logistics Management Bowersox & Class 3. Logistical Management Donald J Bowersox 2. disputes etc.3. Management issues in distribution viz. use of power bases.1. order processing. Channel selection. 9. Sales and distribution management (Excel) . 8.opportunities and challenges. 3. Gupta. opportunities and strategies ERP solutions . Physical Distribution Management Logistical Approach Dr. industrial products. Excise duties etc. channel conflict. training. 5. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Octrol . packing and transportation. Distribution Budgeting and control systems: Cost of distribution: inventory. Fiscal levies / regulations in distribution CST .4 B Distribution & Supply Chain Management 50 marks Course Content 1. LST . L. rural markets and services. 10. Financial dimensions of dealer management. 4. warehousing material Handling. Reference Text 1.development and motivation and performance appraisal of channel members. Tasks and responsibilities of channel members. Channel design and management for consumer. Supply chain management —issues. 6. 7.

3. Building strong brands . Strategic Brand Management — Davie Aaker 3. 9. 5 A Product & Brand Management 50 marks Course Content 1. 2. Strategic Brand Management — Noe! Kapferer 4. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. 6.Lehman 2. product. Introduction to product management.1. 4. 7. 8. Product Management . Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs.3. 5.keller .

Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Applications of DCF Technique. K.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Cost Analysis for Distribution alternative Financial Analysis for switching over form.3.Mechanism cm Marketing Performance . Export Costs and Export Pricing .Government Price Control .Approaches of Government Bodies to Development Fair Price’ . Warehousing decisionsTransportation Decsion .Pricing of New Products under ROI Concept .Credit decisions and Credit Policy .Application of DOF.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.Economics of directs rating by manufacturer. Impact of marketing strategies on Organization structure design and consequent financial implications.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Chaterjee . Territories. Analysis of Marketing Costs in terms of Engineered Costs. MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Target Pricing .Investment Framework by ROI Management of Sales Revenue Analysis. Customers Orders etc.1.Pricing of Turn Key Project .Financial Incentives.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. b) c) d) Reference Text 1.budgeting Samples.Developing and Launching New Products and the of Investment in Life Cycle of Product . . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification. of Revenue by Products.5 B. Capacity (fixed) Costs and Managed Costs .Bayesian Decision Theory and Pricing .Budgeting Sales fore efforts .Submitting Tenders . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Pricing of Join Product and Application of Linear Programming .Deliver Route Decisions . Channel. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Soul selling agency to Direct selling to Trade Cannels . Marketing Finance – Dr.revenue . B. Export Marketing and Finance . Policy Decisions and Marketing Finance .Dual Pricing .Notional Pricing .

4. 2. 2. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. Canada.economic environment — India’s trade relations with other countries — government assistance for export. 3.Bhattacharya .1.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy.Marketing Electives: 3. International Marketing .Keegan International Marketing . Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure.duty drawback – procedures to claim REP license and cash assistance – export house etc. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . Financial transactions s between exporter & importer open account D/P. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Middle East. 3. South East Asia Europe for export potential. Africa.Cotera International Marketing . Reference Text 1. foreign market channels & global logistics — study of USA. 4. Latin America.Onkvisit and Shaw International Marketing . D/A Letters of credit etc. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment .6 International Marketing l00 marks Course Content 1.

Retail Management – Barry Berman & Joel Evans 3. Retail Economics 4. Relationship Marketing 17. Managing People at Work . Retail Management Information Systems – Use of New Technology 12. Retail Marketing 11.Recruitment and Motivation 7. Role of personal selling in retailing. Retailing Management – Michael Levy 2.3. Super Market / Departmental. 16. Retail Management – Gibson Vedamani . Comparative retailing across the World. Supply Chain Management 18. On-line retailing 20. Trends in retailing 3. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Strategies 10. Retail Management – Lusch Dunne 5. Retail Advertising and Sales Promotions 6.1. Stores /Chain store Management 13. Retailing Management. Communication and Customer Relations. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Store layout. 15. 8. Inventory control and Financial Management 9. 14. – Text & Cases –Swapna Pradhan 4.7 Retail Management 100 Marks Course Content 1. Retail Merchandising and Shop Displays 5. Place of Retailing in the Marketing Mix 2.

Industrial Marketing Environment.Hutt ( Arzona Statte University) Thomas W. Bidding for contracts. Types of buying situations Segmentation 3. Types d Customers. 11. Negotiated selling. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. 12. selling to Govt. CRM Essentials. Planning and Control By Reeder Edward C . 6. 8. Industrial Pricing Decisions.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions.3. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Distances between Industrial & Consumer Marketing 2. Introduction to Industrial Marketing. Tools and Applications : JAgdish Seth & Parvattiyar 6. CRM : Emerging Concepts. key account management concepts. Branding of Industrial. 4. Speh (Miami University ) – Published by Holt Sarenders. 2. Jagdish Sheth & G shainesh 5.1 8 B2B Marketing & CRM – 100 marks Course Content 1. 13. 7. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Derived demand concepts . Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Industrial Marketing – Analysis. 9. High Technology & Commodities 5. 3. J W Gosney . New Product Development. customers 10. 4. B2B Product Decisions.

9 Rural marketing— 50 marks Course content: 1.Rural Marketing – R V Badi.1. Rural marketing environment. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. 5. Reference Text : 1.Perason Education 4.3.Agricultural Marketing in India – Asharya – Oxford I B H . Badi – HPH .Habaeeb Ur. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. N V. 7. Rural Marketing – C G Krishnamacharyulu. lalitha Ramkrishnan. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product .Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Rural Marketing . 3.marketing of rural/cottage industries – artisan products. Rahman – HPH 2. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. 3. 2005. 6. Rural Marketing – Sukhpal Singh. 4. 8.The Rural Marketing Text Book – pradeep Kashyap.Vikas publisher 3. . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Siddhartha Rant – Biztantra 2005 Additional readings 1. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. urban markets 2.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). 2/e.

Marketing of NGQ’s Reference Text 1.Social marketing perspective and viewpoints Kotler. 5.10 Marketing in Non. afforestation.1. 2. S Y – Social marketing for social change Lazer. 6. 2.-Social Marketing Quraishi. health management. 3. 4. M. 4. Philip – Social marketing .profit Organizations —50 marks Course content 1. William . Small savings. Rational of Social Issues on the Indian Context. Attitude Formation and Change Marketing of family planning Marketing of literacy.3. Jha S. Measurement of effectiveness of social marketing Programs. 3.

6. Perception & Brand Switch. 4. 2. 11. 12. 3. 8. Reference Text : Quantitative models in marketing – By Willam King .11 Quantitative Models In Marketing 50 Marks Course Content 1.1.mix. 7. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. 9. 5. Consumer Behavior Models: Attitude. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions.3. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 10. Price-elasticity of Demand.

12 Marketing Audit —50 Marks Course Content 1. 2.3. 7. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 9. 4. 8. 10. 6.1. 5. HBR articles HBR and lvey league cases . 2. 3.

• Financial Interest Rate Swaps Treasury Function in corporate.FIPS / RBI • Merchant Banking .OPTIONAL GROUP — FINANCE 3. Multiple Option Bonds .1 Advanced Financial Management UA 100 Marks Course Content 1.Corporate Finance. Indian financial systems Reference Text : 1. bond valuations.Role & Functions . 2.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . Pricing & Earning Model) • Financing Options 4. • Financing Options .Risk Analysis. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Maximization. Interest rate structuring.2. 2.Loan Syndication IPO – Primary Issue Management 3. Infrastructure Financing • Issues & Considerations Financial Feasibility.structuring & evaluation Off-shore I On-Shore Instruments. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .concept of shareholder value. Financial engineering • Financial Benchmarking -. 3.

proxies. Annual general and Extraordinary general meeting Quorum.Meeting Statutory. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .Powers of the Board Remuneration –of Directors. Reconstruction Arrangements and Compromise and the Provisions relating thereto . RECORDS. its registration and procedure for changing the name • Articles of Association. Payment of interest out of Capital.Board Meeting . ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Auditing of Cost Accounts .Contracts. Fixed ass 3.Appointment of Managing Directors -Qualification of Directors . Deeds.Annual returns and penalty for failure to submit returns .Books o Accounts to be kept and inspection -Appointment auditors . Alternation of Articles • Membership of Company . voting procedure. Kinds of resolutions and recording of minutes .Amalgamations.Reduction imposed on Directors – relating to mismanagement .2 Corporate Law 100 Marks Course Content COMPANY LAW 1.3. Private Companies. Unlimited companies 2. 4.2. RETURN ACCOUNT AND MEETING : Register of members and debentures holders. Investments and service of Documents • Legal provisions relating to holding Companies. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.

S. SEBI Regulations.Unfair Trade Practices. SEBI Procedure Book Reference : COMPANIES ACT : 1. SEBI ACT. Shah 2. M. M.Procedures to be compiled with . Ramaiya Company Law . Lectures on Company Law by S. Basic Knowledge of RUTP. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Avtar Singh Company law 3. SHAH Company law 2. Chakravorty LEVEL OF KNOWLEDGE : 1. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Expert knowledge of Company law 2. SEBI Rules.5. M. SEBI Guidelines. FENA and SEBI Reference Text 1. Company Law by Avtar Singh 3. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A.

Currency yield. B/BV Multiple and their determinants . Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. convexity. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.2.3. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . duration. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Bonds • • • • • • • Bonds mathematics (YTM. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.3 Financial Markets and Institutions 100 Marks Course Content 1.

AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Portfolio Management.Tata McGraw -Hill Publication 2. Evaluation of Mutual Fund performance etc will be given . SEBI Guidelines (available on net) on Mutual funds. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1.t.6. Commercial Banks • Understanding the Balance Sheet. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. 3. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Financial Markets and Institutions by Anthony Saunders. Mutual Funds • Structure & Important regulations W.r. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance.

foreign exchange arithmetic. Hong Kong & Singapore. Options. London Tokyo. Capital & Foreign Exchange Markets with reference to New York. • Demand supply & elasticity in foreign exchange rate determination. forward contracts financial futures & Financial swaps. • The rise of private world money. transaction & operating. modes & mechanism of spot & forward • exchange contracts.4 International Finance 100 Marks Course Content 1. • Exchange trading & position. Historical perceptive on exchange rate. international cash management. Gold Standard. 3 Theories of exchange rates. • Balance of Payments theory. • Derivatives Pricing & Analysis. fluctuating exchange rates case for fixed or fluctuating exchange rates. •Currency options fixed income analysis & interest rate options. purchasing power parity & Fisher open theorem. Bretton woods.3. Financial Aspects of International Negotiations.  Syndication. •Capital Budgeting for international projects. Offshore banking. • Purchasing power parity theory. The changing nature of world money. 2. Operations of foreign exchange markets. Fundamental equilibrium relationships covered interest parity. fixed exchange rates. International Money. international asset pricing theories. foreign exchange swaps. • Inter war instability.2. • Foreign Exchange exposure. Swaps. .

Euro-dollars.its origin. • International capital -flows & shocks. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. history & status. . International Finance . • International liquidity & SDRs. • International debt problem . • C. their mechanics & impact.Avadhani Foreign exchange Management .. Innovative International Financial Products.•.R U. 4. 2. : 1. European Currency Unit. Euro-currencies.

Need for restructuring 2. SEBI Regulations Listing agreements allied bodies Vis. Leveraged buy-outs 7. Reference Text : 1. 6. Statutory regulations under Companies Act.2. De-mergers etc. 4. intangible assets etc. Various forms of Restructuring. and implications thereof Vis. mergers etc.5 Mergers. Amalgamation.Cases Studies of specific instances of Mergers. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. human resource capital.Damodaran . Valuation – Copeland 2.Vis Compliance therewith.a. Stump Sates De Take overs. 3.A-Vis strategic. Doctrine of due diligence 8. Valuation of business brands.Taxation aspects of restructuring. Valuation . 5. Viz Mergers Acquisitions. Other implications of take-overs mergers etc 9.3. Spin-off etc.

Correlation Coefficient • Two asset portfolio case. • Co-movement of two Assets returns. • Slope of security Market Line (SML) • Properties of any asset on the line. EFFICIENT MARKET HYPOTHESIS (EMH): . Meaning of Efficient Frontier / Set. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. Variance of Return. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. • Slope of security market Line (SML) • Properties of any asset on the line. Marches Model : Objectives Function and Constraints. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1.Introduction. Risk Free rate. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. January Effect. • Diversification of Risk.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. 4. Concept of probability Distribution of Returns.2.6 Security Analysis And Portfolio Management 100 Marks Course content 1. • Return on common stock under uncertainty.FINANCE ELECTIVES 3. Monday Effect 3. Measuring of Covariance definition and Simple Numerical Example. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. Systematic and Unsystematic risk 2. Prentice Hall of India (1995) .simple one period and multi period case. for a single stock Expected Return. 6. Sorrowing and Lending rates. Concept l Market Portfolio. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . 5. Risk And Return • Simple determination of stock market price using time value of money . Concept of CML (Capital Market Line). • Random walk theory • Weak.

with reference to core competencies. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. • Total Productive Maintenance. Strategic Cost Management — Dr. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Business Process Re-engineering. 9. Girish Jakhotiya . • Product Life Cycle Costing etc.2. • Energy Audit. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Entrepreneurial approach to cost Management.7 Strategic Cost Management 100 Marks Course Content 1. Cost Audit & Management Audi under companies Act. Reference Text : 1. Strategic Cost-Benefit Analysis of different business restricting propositions. Value Chain Analysis & Long Term Cost Management 5.2. Govindaraja 2. • Total Quality Management. • Wastage Control. Securities Analysis and Portfolio Management. 3. Balance Score Card Concept 7. Activity Based Costing • Target Costing 4. 8. 2. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Strategic Financial Management — Dr. • Disposal Management. with reference to strategic: assessment of cost & managerial performances. Objective Based Costing 6. strategic advantages & long-term perspective of cost Management.

2(18). Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 6. 115-o: 801 A: 79. Taxation of Foreign Company (Brief Overview) 6. etc.) 8. Modvat Ociroi. 73 Exp. 5. Study of Specific Sections 3. when compared with other Taxable Entities. Tax Planning for Companies — Under Capital Gains & Under Business Head 5.2. Sales Tax. Company as Taxable Entity — Distinguishing Features.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . Stamp Duty. 4. 8. 115JA. 33Ac. 11. Cross. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Indirect. etc. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 2. Illustrative List of Sections 2gB). Tax Planning through Specific. Developing and Underdeveloped Economics Corporate Tax Planning 1. I0. Excise. 9.Singhar. Planning of Corporate indirect taxes (including Customs.3. 72 A. 2. 3. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. 7.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. 40 ‘ 47 A (To be updated with Annual Finance Act) 4.

ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. 2. Australia / South.. Opening up of sector in India and challenges 16. Study of bank balance sheet and profit and loss account 5. 3. 6. Regulatory role of RBI and its monetary policy 9. 9. Cooperative bankis. Treasury and funds management In banks 6. Introduction to Banking. Special Issues in Indian banking sector • Narasimham comm. RRBs and rural banking in India 10. Rao. Risk management In Banks 7. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. By Sarkar A N.9 Banking and Insurance 100 Marks Course content 1. Regulation and reforms in Indian insurance sector Reference Text: 1. growth and development of banking in India 4. Year 2002. Structure.Western/2001. Introduction to insurance 12. New Delhi/Deep & Deep / 2005 .2nd By Frster Donald R/Gup Benton E/ Kotan James W. Netherland / kluwer Law in /2004 Banking Supervision . Range of products and services of insurance 14. Strategic Business Management and Banking. Chichesler/John Wiley!2004. Year 2001.3. Fund management in insurance sector 15. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. 2.2. Role of banks in an economy 3. Growth and Development iii Insurance in India 13. Commercial Banking The Management of Risk. 8. Assets liability management in tanks 8. 7. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. 4 5. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel.

10 Derivatives and Risk Management 100 Marks Course Content 1. 2.3.2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Directional Strategies (A naked Call/Put/Bull Call/Spread etc.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO. Basic Option strategies Trading 1. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.

2. Future & other Derivatives – by John. •Elasticity (Beta ) of an option in the CAPM framework. j. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. A handout on trading strategies will be given to the students. Applied Derivatives – Richard . Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Rendleman . Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. Options. 4. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. C Hull 2. 5. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1.

Default Risk) MUTUAL FUNDS • Structure & important regulations w.r. Currency yield. AMC’s Reputation etc Actual Performance of Indian MF.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. convexity. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. • Government bonds & Corporate bonus (Credit Rating. zero coupon yield) Term Structure & Theories Behind term’.3. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.2. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential.t. (Returns delivered by Indian Mutual Funds) . duration. Treyner. Effect o Globalization (Fed Watching ) etc. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe.

closing etc. • Case Studies Reference Text: ICICI Notes on Wealth Management .• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. Monitor & Review • DEC Of Interpersonal Negotiation. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. time Mgmt. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Role of Banks & Private Banking • Environment.

13.A Practical Approach. • Volume . 11. Productivity Costing and Management.The Multiple Regression Analysis Approach. Reports. Linear Programming and Accounting Information Model.An Application of Mathematical Programming.Cost Analysis .2.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. Mode? or Human Resources Utilization. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. Opportunity cost . Volume . • Opportunity cost . 10. • Cost Volume .An Application of Mathematical Programming . 12. • Prom Measurement through Statistical Correlating. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Application of Learning Curve Models to Profit Planning. 9.12 Quantitative Models In Finance 50 Marks Course Content – 1.Cost Analysis The Multiple Regression Analysis Approach. Application of Probability to Cost Control. Profit planning and budgeting • Break. 3. 14. 15. Capacity Utilization and Contribution Margin. 8 Controlling Inventory . 2. Profit Measurement through Statistical Copulating. • PERT-Cost. • Probabilities Profit Budgets. • Capacity Utilization and Conduction Margin.3.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Evaluation of Training Expenses 6. Cost of Control 5. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. • Forecasting and Measuring wit Correlation Analysis.Work Analysis.

Work Analysis. • Linear Programming and Accounting Information Model. 6.Even analysis. Cost Volume .5. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. • Application of L P to Determine Profitability of Products Involving joint Costs. Costing And Pricing • Role of Cost in Pricing Joint Product. • Controlling inventory . Practices and accounting frauds . PERT-Cost. 7. Reports. Profit Planning And Budgeting • • • • • • Break. • Productivity Costing and Management.Even Analysis and Linear Programming Application of Curvy-Linear Break .A Practical Approach • Application of Probability to Cost Control. • Multiple Product Costing and Multiple Correlating Analysis. Probabilities Profit Budgets.Profit Analysis Under Conditions of Uncertainty Budgeting with Net .

and CFROI Reference Text : • Koeller. Valuation in Acquisitions 8. John Wiley & Sons. Loose Ends •d. • Pereiro.2. Basics b. 2005. 2002.13 Corporate valuation 100 Marks Course Outline 1. 3rd Cdition. John Wiley & Sons. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Examples of Valuation 3. Option Pricing Applications in Valuation 7. • Ross. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Approaches to Valuation 2. Corporate Finance • Aswath Damodaran. Westerlield. • Palepu. 2000. Healy. Business Analysis and Valuation Using Financial Statements. Southwestern Publishing. Relative Valuation a. Goedharl. Value Enhancement DCF. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. and Bernard. Discounted Cash flow Valuation a. and Wessels. Brand Name Valuation 5. Valuations . Choosing the Right Model d. Corporate Finance • Brearly Myers . 4th Edition. Jafle.Valuting Private Companies 6.3. Valuation of Companies in Emerging Markets: A Practical Approach. 1st Edition. Valuation: Measuring and Managing the Value of Companies. Basics and tests b. EVA.

MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Customers Orders etc.14 Marketing Finance 50 Marks Course Content 1.3. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. • Export Marketing and Finance . Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Channel. • Analysis of Marketing Costs in terms of Engineered Costs. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . Ten Territories.2. Mix and Linear Programming. of Revenue by Products. 2. 3.

Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . • Impact of marketing strategies on organization structure design and consequent financial Implications.• Financial Incentives. Reference Text: • Marketing Management A Finance Emphasis B K. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. • Warehousing decisions • Transportation Decision.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer.Chatterjee • Finance Sense Pasanna Chandra .

KS Moorthy • Managing Brand Equity D A Aaker 3. F.2.15 Fixed Income 100 Marks .• Marketing Models (Chapter on Pricing) Gary L Lilian. Roller.

Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle.Course Content 1.Fabozzi Frank McGraw Hill International 2. Ladder & Bullet Strategy 3. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Swaps : Richard FIavell — John Wiley Publications.Swaplct Parity 7. The Hand Book of Fixed Income Securities. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. OPTIONAL GROUP — Human Resources Management . Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.

Robins Khandwalla. impact of mergers. Daft. 2. power & politics 6. Evolution of organizational theories.3.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. conflict. P L Organization Theory and Design Current Edition. virtual organizations. network organizations. N. Organizational design & effectiveness 3. Organizational design for excellence .3. 1992 . P. Tata McGraw Hil. acquisitions & globalization on organizational structures and effectiveness 5. Determinants of organizational structure — strategy. organizational design for change and innovation Reference Text : 1. life cycle. technology. learning organizations. boundryless organizations. managing dynamic processes decision making. size. environment and culture 4. Thomson Southwestern 2. New Delhi.

seminar etc 15. Implementation of Training 10.3. Training Administration. Designing Training Modules 9. Training evaluation. Nick Blanchard James W Thacker Second edition Pearson Education 3. structure of training) 3. Introduction to human resource development 2. Strategies and Practice 2. Traditional training methods 11. Learning organization 4. Management Development 14. (training budget. Cost Benefit Analysis and ROI 13.2 Training & Development 100 Marks Course Contents: 1. Effective Training Systems. design training calendar /schedules) 6. budget training programmers. Training Audit Reference Text 1. Competency modeling and mapping 8. Planning & Organizing conferences. P. 7.Principles of Adult Learning. E-learning and use of technology in training 12. McGraw Hill Publication (International Edition) . Motivation & Performance 5. Training Need assessment. Overview of Training in Organizations (Role of training.3. 3ed. Employee Training and Development by Raymond A Noe.

3. • Indian experience. 3. • Role of TU • Role of state 4. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry.Growth & development of IR • History & development of 1k  Pie independence  Post independence. A. Comprehensive IR model or interalist & externalist approach.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU.3. Himalaya Publishing House . Role of management and corporate social responsibility. Workers Participation In Management. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. Quality circles.  Post Liberalization. TQM. Sharma. • ISO. S Dynamics of industrial Relations in India. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. 4. C S & Mamoria. M Industrial Relations Conce1nual & Legal Framework. 5. Himalaya Publishing House 2. 2. • Experiences of Germany. Labour welfare in organized sector.Social Welfare • Concepts of economics & social welfare. Mamoria. 6. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 6. • Suggestion schemes. HR approach. • Kaizen. Management of Conflicts as related to IR aria different methods of resolving conflicts. 5. • Union recognition. France & Britain. Reference Text 1. Gender Equality.

3. V. Career Development 13. Conducting and Operating Assessment Centre 10.3. Measurement in FA 8. Gankar. Appraisal forms and formats 7. Methods of Performance Appraisal 6. Role of Assessors in an Assessment Centre 11. Designing competencies Dictionary 6. Oxford University Press 3. Designing tools in an Assessment Centre 12. S. 4. .4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Himalaya Publishing House Venkata Ratmam C. Competency Description 4. PA.Objectives. Concepts of competence. BEI 8. Process of Performance Management 3. Mamoria C S Mamoria. Appraisal Communication 10. Dynamics at Industrial Relations in India. & S. Performance Feedback and Counseling 12. Competency Levels 5. issues and Problems 4. Objective pf Performance Management 2. competency at work 2. Industrial Relations. JD and PA 5. Appraisal Interviews 11. Assessment Centre 9. Measuring or Mapping Competencies 7. Types of competencies---Behavioral and Technical 3. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. S. Feedback Mechanism B) Performance Management 1. Process and Documentation of PA 9.

3. Management Science and manpower analysis. setting manpower standard. Human Resource Audit 1.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 7. Manpower planning as an integrated part of business planning. A Simulation model for manpower planning. Reference Text 1. Subha Rao . Controlling manpower costs. The Pie-requisite for manpower planning. 11. technical labor. Demographic and ecological models for manpower planning. 2. 8.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. 2. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. 3. Planning careers: Managing career structures and evaluating maintainable career policies. An econometric model for national manpower planning. 9. 4. 13. Personnel & human Resource Management — P. Developing manpower strategies. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. Mathematical models for stall structure evaluation. Markov Chain models for manpower system. questionnaire The HRD Score card and writing the HRD Audit report. 12. 10.3. Quantitative and qualitative approaches to manpower economy. Manpower forecasting for managerial staff. 6. Mathematical models anti manpower planning. observation. Integrated Budget for manpower management. 5. 4.

Payment of Bonus Act 8. Contract Labour (Regulation & Abolishing) 13.Rao & Udai Pareek Human Resource Electives 3. Apprenticeship Act Reference Text: Bare Acts . Human Resource and Audit — T. ESI Act.Rao 3. 11. Gratuity Act 9. 3. Industrial Employment Standing Orders.V. 14. 5.V. Payment of Wages Act. 4. Workmen’s Compensation Act 7.3. Factories Act. Provident Fund Act & Misc Provision Act. 10. Industrial Dispute Act. MRTU & PULP. 2. 6. Minimum Wages Act. 12.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Human Resource System — T. Shops & Establishment Act.2.

benchmarking. Human Resources Philosophy and Approach 101 an Organization 2. percentile. Understanding income Tax 11. Equity Compensation Plans—objective of equity compensation. Types of Variable Pay 10. understanding median . Retrials and Social Security. Understanding Provident Find. Variable Pay / Incentives/ Stock Options 6. Subha Rao.choosing a partner. Consumer Price Indices . Compensation /Remuneration place In Reward Strategy 5. . types of Stock Plans. Gratuity. Benefits. Converting Remuneration Survey results Into a Salary Proposal 15. Reward Strategies — Articulating and understanding business context for reward strategies 3. Understanding Elements of Compensation Structure — Fixed . SEBI Guidelines.3. Arriving the CTC of art employee/candidate — costing elements. Making a salary offer to a candidate— understanding salary ranges 13. Superannuating. Textbook of HRM — P.3. taxability of stock options Reference Text: 1. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. target position. C. conducting a survey. valuing stock grants. Cash. ageing of market data 14. Understanding inflation — Neutralization of Inflation — Dearness Allowance. ESIC. Bonus under Payment of Bonus Act 9. Remuneration Survey. designing a salary offer template 12. arriving at a comparator. Elements of Reward Strategy — Understanding Reward Management 4.7 Compensation and &Benefits 100 Marks Course Content 1.

. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.8 Organizational Development 100 Marks Course Content 1.3. Data Collection & Analysis including Climate Survey 6. Action Research 3. . Shermn 3.2.Systems Approach. Approaches to OD . Essentials of Organizational Development and Change. Organization Diagnosis & Diagnostic Models 5. Definitions underlying assumptions and values of Organization Development 2. Snefl. Process of Change 4. Managing Human Resources — Bohlander.. Group and Individual Techniques Reference Text : Cummings Thomas C. Worley Christopher C.

and behavioral assessment. attitudes. • Validly : types . split-half reliability. 8. expectancy table. factorial validity. item difficulty .N. Assessment Center approach in personnel selection and performance. approaches to behavioral assessment behavior observation. biserial correlation.Recbardson reliability: factors affecting reliability estimates. construct validity. different type of aptitude tests. Fairness and bias in testing. Regression Analysis n personnel selection.D. face validity.simple correlation.Voca . Aptitude testing difference between intelligence and aptitude tests.3. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items.operational and predictive validity. Behavioral assessment in personnel selection. • Reliability : relative reliability and absolute reliability types of reliability . 3. issues related to systematic observation and judgment in behavioral assessment. methods of calculating validity . 7. • Objectivity in administration and scoring. issues related: to intelligence testing in personnel selection. creativity and tests for measurement of creativity. Essential consideration of selecting a test. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. usage of personality tests in personnel selection and critical issues related to personality testing. validating criteria. Measurement of intelligence arc general abilities different type of intelligence tests. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. importance and usages of aptitude tests in personnel selection. 10. concurrent validity. and norms development. ANOVA. tests o vocational interests. Factor-analysis. item analysis. Validity and Standardization. cut-off scores.3. scope and limitations in organizational set-up. measurement. tetrachoric correlation. objective measurement of performance and other job related behaviors. Ethical and Social considerations in testing in organization. differential predictors. 6.. Reference Text: • Quantitative Techniques in Management . Reliability. Kuder .retest reliability using single form. multiple correlation. Characteristics of scientific measurement techniques. Role of test users. 2. 4. personality testing different types of personality tests. retest reliability using equivalent form. Psychological tests use. ia1ues and other behavioral tools and their importance in personnel assessment.

Knowledge-based Competition 6. Emerging Business Realities 2. K. Why Organizations need to Learn 3.• Quantitative Techniques in Management – J. Sharma 3. Knowledge-Creation and Acquisition Processes 7.10 C Building Learning Organizations 50 Marks Course Content 1. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey.3. Measuring Learning: The Intellectual Capital 8. Organizational Learning : A Capabilities-Based View 4. .

Occupational Stress 3. Nature of stress 2. Stress & thought process learning 6. Leadership styles in stressful & non-stressful situations Reference Text 1.11 Stress Management 50 Marks Course Content 1. Role stress 4. Notes complied and given by Faculty . Stress & personality 7. Stress & management of change 11. Assessment of stress 10.3. Stress & conflict 12. Source of managerial stress 5. D 2.3. Verbal & non-verbal Indications of stress 9. You Can Win — Shiv Khera 3. Stress & motivation 8. I’ M Ok-Youre ok — Thomas Harris M.

Manufacturing Planning & Control . Batch scheduling-models optimization 13. PP & Inventory Control . Robotics.L. Dennis W.Optional Group — Operations 3. Jhamb 3. Product-Process Technologies 3. Process-Product Matrix. manufacturing. MRP .types. 4.By Vollman . Evolution of Production Systems. Capacity Planning —models 10.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Production Plans-an overview. Evaluation-Selection of Equipment Requirements its-optimization 5.John F Magee 2. types 8. Advanced Concepts like JIT. Why bark.II. Agile Manufacturing Reference Text 1. Peter j Billington 5. C. Jacobs .By Samuel Eilon 4. Batch Scheduling-models-optimization 14. GT. KANB. Aggregate Planning –models-optimization 12.By Seethararma L Narasimhan.4. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Resource Planning:-models 11. FMS. Production Planning & Inventory Control . CIM. Elements of PPC . Production Planning —g & Control . Demand Management-models 9. processes. Layout-models-optimization 6. services. Production Systems-operations. models 2. Line Balancing-models-optimization 7. Bony . Mc Leavey.

C. Application of IT in LSCM 7.4. 2.Ailawadi & Rakesh Singh Logistics Management by K.Shdhara Bhat Supply Chain Management . Basics of Supply Chain Management 12. Barriers to integration 14. Logistics Organization 9..2 Logistics & Supply Chain Management 100 Marks Course Content 1.3 Materials Management 100 Marks . 3.Saha’ 3. Warehousing 5. SCM by Rahul Altekar Logistics Management by S. Outsourcing Reference Text : 1. 4. inventory Planning I Inventory Control 8.Forecasting 3. DRPIMRP 6.3. Transportation 4. Logistic Costing (Activity Based Costing) 11.4. Integrated Supply Chain Management 13.Basics or Logistics 2. Logistics Measurement 10.

d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). g) Exponential Smoothing 3) Purchasing a) Purchasing principles. h) Organization based on Location. a) International commercial terms. responsibility and limitations c) Sources of supply and Supplier selection. 6) International procurement -imports. under risk. . f) Role of Purchasing Committees/ Purchase Managers. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. 4) Purchasing and Procurement Activities under Materials Management. e) Past Consumption Analysis Technique f) Moving Average method. g) Organization based on Commodities.Course Content 1) Materials Management an overview a) Introduction. and under uncertainty. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers.procedures and practices b) Objectives. policies . d) Elements of procurement cycle. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. scope. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management.

c) stages of scientific codification. c) How is au Indian standard evolved d) Advantages of Standardization. i) Bill of Landing und ether documents. d) Typical layout plans e) Storing practices and identification of materials. h) Issue control 10) Codification a) Introduction b) Benefits of codification. d) Systems of codification e) Colour coding. g) Custom tariff h) Custom clearance. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. f) Types of L/Cs. 7) Classification of Materials a) Introduction and objectives of classification. 8) Internal assessment test / projects and presentations. I) Centralization and Decentralization of stores. e) Classification on the basis of usability of materials. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. b) Types of stores and benefits of scientific storekeeping. b) Basis of classification. c) Store location and layout. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. g) Preservation of stores. e) Payment terms including Letter of credit. 9) Materials receipt and stores a) Introduction and functions of scientific store management. Surplus and Scrap Management a) Definition . c) Categories of importers d) Identification of foreign sources. I) Types of inventories.(b) import procedures and documentation.

Gopalknishnan (Tata McGraw Hill. e) Perpetual Verification. 1) Process of Verification.C. Jhamb (Everest Publishing House. L.Nair (Vikas Publishing House. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. New Delhi). Purchasing and Materials Management By P. Pune). New Delhi). 2. Material Management-Procedures. TCM an Cases Dy AK. Datta tr-rentce-Hah iLua. d) Management reports on Materials. New Delhi). d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. 3.b) Need for Scrap yard c) Identification and control. 3. New Delhi). 6. New Delhi) 2004 Fifth Edition. 4 5. Materials and Logistics Management By Prof. Sundresan (Prentice Hall of India. Purchasing and Materials Management By N.K. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. o) Database for Materials Management Systems. Materials Management —An Integrated approach By P.4 Technology Management Including Manufacturing Strategy 100 Marks . e) Benefits of Computerization. 14) Computers in Materials Management a) Steps in computerization.4. Reference Text 11. c) Activities of Materials Management covered by Computerization.Gopalkrishnan and M.

not Manufacturing-specific. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. push vs pull. jobbing. speed Process Choice Business Implication of process choice — project. quality. 7. line. 6.Course Content 1. batch. 5. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. continuous Hybrid processes — batch related. 8. line related Technology Strategy — flexibility. reliability. 3. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. 9. 4. Focused manufacturing and Group Technology .

15.4. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . 12.5 Business Process Re-engineering & Benchmarking 100 Marks . costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.Principles and concepts Methodology 10.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11. 13.Acquilano 3. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. l4. 16. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.

3. 5. 8. 3. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.7 World Class Manufacturing Practices 100 Marks . 6.4.Course Content 1. 4. 9. 7. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.

TOO Toots — Management 5.By Gopal Kanji.M.D d.Principles of Japanese manufacturing 2. in) Total Production Maintenance 3. ifl5-S. Beyond T 0 M . Housekeeping 3. TOO Tools — problem solving b. Mike Asher 5. Publications of JMAM.Course content: 1. Kaizen b. viz 6.Dr Shrinivas Gondhalekar.P.4.8 Advanced Supply Chain Management 100 Marks . Poyal Sheth 3. Getting the employee involved in above 4. T.Taichi Dhno• Kaizen Masaki Imai 2.M E. Problem solving tools such as a. T Q M Process .. S. Total productivity through such practices a. Combo Kaizon.By Robed L Flood 4. Chroniel of a Quality Detective . c. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . 5-S Principles e.

a) The role of network design in-the supply chain. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. transshipment 7) International assessment test/ projects and presentations. Milk run. . Direct shipment. b) Factors influencing distribution network design. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. Pull and Push-Putt systems c) Demand driven strategies. c) Design option for distribution network. Cross-docking. (E -. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. 2) Network design in the Supply Chain. e) Competitive Supply Chain Strategies. b) Factors influencing network design decisions. e) Making network design decisions in practice. d) The importance of supply chain flows. d) Distribution network in practice. c) A framework for network design decisions d) Models for facility location and capacity allocation. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. f) Achieving strategic fit. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems.business) e) Distribution strategic. c) Process view of a supply chain. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain.

8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Requirements of RSP. Types of and issues In Distribution Integration. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. d) Strategic pricing 13) Customer Value and SCM. characteristics of mass customization. Issues and steps in RSP implementation. e) Steps in setting up VMI. d) Mass customization. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. f) Overcoming limitations of VMI 13) Customer Value and SCM. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. Value-added services Relationships and experiences. human resources. a) Introduction b) The dimensions of Customer Value. challenges and limitations of VMI. Information systems availability. d) Local autonomy versus central control. price and brand. c) Conformance to requirements. b) Risks and advantage of International supply chain.Cultural differences/ infrastructure/ performance expectation and evaluation. Advantages and disadvantages of RSP. Elements and benefits of JIT systems. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. c) International versus Regional products. e) Regional differences in Logistics. product election. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Benefits. g) Distribution Integration. Inventory ownership In RSP. a) Introduction . e) implications and benefits of mass customization f) SCM for mass customization. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) E-procurement e) A framework of E-procurement. c) A framework for Buy / Make decisions. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks.

Reference Text : 1. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. copyrights. Value-added Services. c) Conformance to requirements. Note: All the above topics need to he supplemented by case studies. Supply Chain Management-Strategy. trade regulation. price and brand.. c) International practices. Relationships and experiences. product election. patents. d) Confidentiality and proprietary information. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws.b) The dimensions of Customer Value. Supply Chain Management Concepts and Cases By Ranul V. New Delhi) . New Delhi) 2. Aitekar çPrealce all India. environmental laws.. trademark laws. transportation and logistics laws and regulations. government procurement regulations.

Palletisation 3. 50 Marks Course Content 1.3. Machinery Handbook . Total cost concept in Material Handling and Transportation. Reference Text • • • Integrated Material Management — P. 20 Principles o( Material Handling 2.4. Menon. Gopalakr-ishnan Stores inventory Control — KS. Transportation mix in Economy 6. Containerization 4.9 Material Handling and Transportation. Transportation Modes I Attributes 5.

Operations and Industrial Management . Time bound Research and development and prototype manufacturing 3. Successful pilot run and production sing Reference Text 1. Operations Management for Completive Advantage . Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.10 New product development and concurrent Engineering 50 Marks Course content: 1. Defining for business goals 2.Chase — Jacobs -Acquilanc .Donald Delmar 2. Applications of VANE at design stage.4.3. 5.

3.id Grand Ii Quality Detectives — Dr.R. Industrial Engineering and productivity 4. I. . Industrial Engineering definition & applications 2.Shone K J. Gondhalekar & Payal Shetty. Ergonomics — Definition and applications 7. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . Handbook of industrial Engineering & Management — Ireson. 3. V C a. Pre determined methods & time systems (PMTS) & application of low cost automation.L.11 Industrial Engineering Applications and Management 100 Marks Course content 1.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5.Q.4. book of industrial Engineering Standards. P.O. 6.S.

Optional Group— Information Technology 3.methods of software estimation such as Line of Code. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.5. load tests etc Use of Use Cases for functional testing. Various types of tests such as Black box v/s White box. Function Point. Rational Unified Process. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Spiral. Preparing Test Data and Test Cases. Prototyping. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA .1 Software Engineering .UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. document the requirements. Functional test! Code reviews Stress tests.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. COCOMO. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . Quality assurance of software at each phase in the lifecycle.

2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. FTP. Godbole A. Steven Holzner — Visual Basic S Programming 3. Databases for data warehousing and other specialized applications • Software Development Platforms. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).popular server technologies such as the Intel. the internet Protocol.Digital Principles and Applications. other mobile devices. email Protocols. Doanid Leach.Windows Unix.3.S. HTTP. Laptops.5. o Web Platforms —various protocols used for the internet. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. devices for backup etc o Server Technology platforms . Storage Area Networks (SAN) . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Aiticd Malino . . — Operating systems 2. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . .

Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . Healthcare etc. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. forecasting. • Enterprises Applications integration. Capturing storing.3. difference between data warehouse and a conventional Database. technologies available for building such portals. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Web content and other understructure content. modules of a CRM product and what they do — such as sales force automation.Need for KM.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining.Functional view of business processes and how they are integrated sing an ERP. Application overview of supply chain solution. CRM. technology tools used for data mining • Knowledge Management .6. Steps in building a data warehouse — Extraction. Types of Knowledge. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Data warehousing products. • Enterprise Resource Planning (ERP) . and SCM products .3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations.Concepts of an enterprises portal. benefits to an organization. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Transformation and Loading (Eli. Various models and algorithms for mining.

Digital Principles and Applications. .2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. FTP. email Protocols. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). devices for backup etc o Server Technology platforms . HTTP.3. — Operating systems 2. other mobile devices. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. Laptops. Databases for data warehousing and other specialized applications • Software Development Platforms.S. Storage Area Networks (SAN) . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.popular server technologies such as the Intel. Steven Holzner — Visual Basic S Programming 3. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP.5. . the internet Protocol. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Doanid Leach. o Web Platforms —various protocols used for the internet. Godbole A.Windows Unix. Aiticd Malino .

Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . Talent management Licensing costs & Intellectual property rights. Pricing.Systems – Electives : 3. reasons for their success etc • Study of various business models Including onsite/shoring. managing Innovation legal Issues. forecast trends. e-commerce. key players. Mergers and Acquisitions .6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . • Challenges for these businesses in the domestic and International markets such as Business Development.growth. Set up & Infrastructure Costs.— Prof Pradeep Pendse Managing IT Infrastructure — TMI . Customer Contract Management and SLAs .5 . commerce and pure play ‘e’ models. e-business.

Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.5.0/4.

including spam. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security .5. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .3.

the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. . IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. Information Architecture. .• • • Database Security Network and communication security Business Continuity Management 3.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. The engineering view.5. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn.

Fourth Semester 4. CONTROL IN SPECIAL SECTORS : Scrap Control .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System. Financial goal setting .Administrative Cost Control . 3.Efficiency Audit .Second Year . Management Audit. Application MCS in Public Sector Service Organization & Proprietary Organizations . Financial Reporting to Management Under conditions of price level change Objective and methodology 5.problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . Control of R & D Project Control . Mechanics of determining profit objectives of profit centers .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets .identification and creation of profit centers.1 Management Control System — UA 100 Marks Course content: 1. profit centers as a control system De-Centralization and profit centers.Analysis of Incremental ROI . 4. ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Audit .Problems of growth and corporate control. Measurement of Assets Employee . 2.Internal Audit Government Cost Audit .Sensitivity Analysis Developing financial goals along organizational hierarchy .

Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar . 4.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Ghosh (Prentice Hall India) 4. 3. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Attitude. Social responsibility of business — Ethical aspects of corporate policy. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. Evolution of through ethics in business — Culture and ethics — overview of ethics system. 2. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications.2 Business Ethics Corporate Governance Course Content : 1.Basic framework of Normative ethics Ethics and decision — Making. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . 2.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw.

Entrepreneurship and Enterprise . What is Ethical in Ethics by John Henderson 4. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. 3. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. Gender Issues in Entrepreneurship. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels.4. 3) Quick . Incubation Program New Venture expansion – strategies and issues Reference Text .start Routes to establish an Enterprises (Franchising. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business.

Walker (2004). Managing people in service organizations Reference Text 1. Literature Published by Support Institutions. Saboo 3. Services Marketing : An Asia-Pacific and Australian Perspective. Services Marketing . Zeithami. Managing service profit cha 11. Bitner. Service delivery system.1. Lazier 2. William C. Pearson Education Australia . McGraw H1I 2. Lovelock C . Services marketing mix decisions 6. Singh.Dynamics of Entrepreneurial – By Vasant Desai 4. N. J. 3’d Ed. and F. Greniler (2006).. Beyond Entrepreneurship – By James C. Collins. Managing customer relationships 12. capacity and service assets 7. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Market positioning 3.4 Services Management 100 marks Course content: 1. 4h Ed. Managing demand. V. Introduction — Nature of services 2. 4. C. P . Customer complaints and service recovery 10. M. Entrepreneurship Management – By P. By J.Patterson. Entrepreneurship Development in India – By Biswanath Ghosh 5. aV 0. Customer satisfaction and service quality 9. New service development 5. Service processes — managing service encounter 8.

4. Oberoi : Environmental Management (Excel Books) . P) Act. 3. K. Act 1986 Wild life Protection Act etc. Oberoi : Environment Emplaned (Excel) N. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. 2. Environment Quality Management . Significance of environment management . 5 6. ISO 1400 EMS Certification Major Legislation like air (P & C. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Environment Protection. Pandey : Environmental Management (Vikas) Y. Implementing and controlling agency.5 Environmental Management 100 Marks Course content : 1.4. Water (P & C.Overview of the role and responsibility of the industries Total Quality Environment Management. N. K. Managerial aspects involved in Environment management. P) Act. organizing. Environmental Issues relevant to India. directing. 7. Saxena & N. K.Broad outline of National Environment – policy Definition of Environment with particular reference to management.

Quality Circles . Measurement of Productivity . 11.point crime and lob classification.objectives.the concept of learning curve. Reference Text . principles of motion economy. Work Measurement .Objectives and need for job evaluation. 8. application in different functional areas.6 Productivity Techniques 100 Marks Course content: 1.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. MUra. effect of environment of productivity . 9.Functional Analysis . Profit Sharing Systems. 4.Concepts. Brain Storming. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. lmai’s KAIZEN approach elimination of 3 M’s (Muda. 10. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination).Hawthorne experiment. Use in Creative problem solving with practical applications Ergonomics . concept of Productivity . Muri). Scanlon Plan. work sampling.Financial Motivation techniques. Pro.applicability and limitations. Evaluation and implementation Phases. Learning Curves . practical applications in industry. Value Analysis and Value engineering . 5.Brain Storming . Sumath’s Total Productivity Model.Relationship with total quality Management objectives . Approach to Productivity improvement . quantitative estimation and implication of the learning curve.Classic ILO approach.application in manufacturing and service industries.time study.partial. wage structure and Modern approach through multi skilling Wage Incentives .determined motion time systems . its applicability. 12. Process observations. method of implementation of Quality Circles Creativity Based Techniques . 3. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . techniques . piece rate and time saved based systems.use in solving chronic problems Organizing for quality Circles. Scatter diagrams.Electives 4. Structure. Relation between job evaluation. design of workplace to suit the human being use of anthropometric data. barriers to its application. 7. Practical application for product and process development and cost reduction. Job Evaluation . Whole Brain Thinking Normal Group Techniques. 2. Design of work station. 6. seven tools-Pareto Analysis. methods . Multi factor and Total Factor-Models.

Shigeo Shingo 4. Gopal Kanji Beyond TOM — By P L Flood . Taichi Ohno. Taguchi.Lakhe 2. Total Quality — By Institute of Directors 3.Stastical process control. 12. Contributions of Shewhart. Statistical quality control basics. R.R. Juran. Six Sigma tools. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Cost of quality — Juran / crossby. TQM in this Service By R. Quality Management in services — the SERVQUAL Model Reference Text 1. 6 Total Quality Management 100 Marks Course content: 1. JIT manufacturing and Lean manufacturing through waste elimination 9.CMM / PCMM 13. 2. Deming. Productivity Techniques — P. 3. Crosby 3. Quality improvement and Total Employee Involvement 8. Contributions of Japanese pioneers Ishikawa. S. Basics of stamping & reliability.1. 5. 6. Murthy. P. Introduction and evaluation of quality movement 2. process capability studies 11. Felgenhaum. 100 TOM Fools — By Mike Asher. Quality tools and techniques 7. quality circles 10.

5). 3. F Ramamoorthy Project Management’ . Guidelines for funding Risk Analyst5 — Sensitivity Analysis. Project Function in an organization— Layout of Project Department.Study Guide .PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. Computer Applications : Selection of software packages for application to project management - Reference Text 1.By Kimi Heidma Project Management . Financing of the Project :. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. Scope & coverage. Mattoo . 6.policies of Central — Stale Government towards location— Legal aspects of project management.6 Project Management 100 Marks Course cement: . Introduction Concept of Project Management. 4) Materials Management in Project Planning — Procurement— storage — disposal. 4. 7. Selection of location & site of the project — Factors affecting location .4. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. Quantitative Aspects of projects . 5.By S. Choudhary Text Book of Project Management .Sy P Gopalakrishnan.Source of Finance — Cost implications thereat Financial Institutions. 2 3. Role of Consultants in Project Management. 4. V. PMP .Proc-ct Management Professional . 2. 1.3y Prasanna Chandra Project Appraisal By P K.

By Vasant Desai .6. Project Management .

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