WHAT IS CONSUMERISM? Consumerism refers to the consumption of goods at a higher rate. . The economy is judged by the production and selling of goods.

In the West. y .LERNING SESSION FOR INDIA y Consumerism is becoming the hallmark of most world economies. it is a common phenomenon. but now even developing countries like INDIA are resorting to it.

. India in its keen desire and need to improve the standard of people have lately now adopted consumerism.Why Consumerism??? Consumerism is appreciated in Western economies since a person¶s standard of living is valued by his or her material possessions.

y More advertising since goods manufactured have to be sold. y More goods and services available. .Positive Consumerism Effects: y More industrial production. y A higher growth rate economy.

y A variety of goods and services to choose from. y More comforts for a better living style. .y Increased production will result in more employment opportunities.

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