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VIB E

A Tale of Two Markets

Tailoring Strategy to Customer


Demand
What are strategies for growth?

market
Segmentation of the market

action process future


Marketing and sales action in Asia

New product introduction process


model

Avenues for future growth


market action process future
Segmentation of the Market
Segmentation of the Market

market
Entrenched brand loyalty
US Minimal market growth

action process future


Conflicting sales strategies

Market penetration opportunity


A Future market growth
sia Lower manufacturing and labor costs

ProjectedPCUnit Sales(10yrs)
Global PC Shipment
Rest of World
1.5 billion desktops
1.2 billion laptops Asia
Source: ZDNet Business Network,
Deloitte Market Analysis
Marketing and sales action in
Asia

market
Bringing VIBE’s brand to Asia

action process future


How do we collaborate?

market
Custom
Financ
Streamlined Responsibility
er
e
Sales Malaysia,
Service Ireland,

action process future


Chicago,
Dallas
Warehou IT
se
R and
D
Graphics
Billing
Departme
Producti Marketin nt
on g

R and D Marketin Customer Sales Manufacturi


g Service ng
How do we collaborate?

Internal Value Structure

market
Research &
Developmen

action process future


t

Manufacturi
Marketing
ng

Customer
Sales
Service
How do we coordinate product
launches?

market
IT
R&D R&D R&D R&D R&D
Product Product Product Product Product

action process future


1 2 3 4 5
Manufac Manufac Manufac Manufac
. Product . Product . Product . Product
1 2 3 4
Marketin Marketin Marketin Marketin
g g g g
Product Product Product Product
1 2 3 3
Sales Sales Sales Sales
Product Product Product Product
1 2 3 4

Customer Service
How do we time these
launches?

market
CHRISTM
AS

action process future


BACK
TO
SCHOO
L

Summer and Winter


What are the next steps?

market
Achieve future goals

action process future


Asian Market
Monitor Techrev success closely
Consider expanding Techrev line
Sell service and support

US Market
Develop new high-end products
Expand line of product service and support
solutions
Questions

VIB E