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Objective Media

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CPP




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Promotion
Yes Max
VOD

2
9
8
7
6
5
4
3
2


2010

6.75

2009

6.4

2008

6.7

2007

6.8

2006

6.9

2005

6.6

2006 -

Infosys :

10
6
5.5
5
4.5
4
3.5
3
2.5
2


2010

3.1

2009

2008

2007

2006

3.5

3.7

3.5

3.4

Infosys :

2005

2.6

31%

2010

24%

Infosys :

63%

10

24%

17%

Infosys :

2010

58%

50% 60%
!!!20%

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-


+55

+18

25-54

Index

%Col

Audience
)(000

Index

%Col

Audience
)(000

Index

%Col

Audience
)(000

100

100

1,172

100

100

2,067

100

100

3,842

18+

138

18.5

217

88.4

11.8

245

100

13.4

515

115.8

40.4

473

94.3

32.9

680

100

34.9

1,339

141.9

9.6

112

86.9

5.9

*121

100

6.8

260

98.2

3.5

**41

108.6

3.9

**81

100

3.6

138

113.7

6.5

76

91.6

5.2

*108

100

5.7

220

TheMarker

129.6

6.8

79

73.8

3.9

**80

100

5.2

201

112.6

42.1

494

93.7

35.1

725

100

37.4

1,438

108

10.2

119

86.5

8.1

168

100

9.4

362

Adults Wave2 2010 TGI :


"

"


// ?

-

+18
+18

18-34

25-54

+55

Audience
(000)

%Col

Index

Audience
(000)

%Col

Index

Audience
(000)

%Col

Index

Audience
(000)

%Col

Index

3,842

100

100

1,418

100

100

2,067

100

100

1,172

100

100

1,584
1,038
458
227
881
1,115

41.2
27
11.9
5.9
22.9
29

100
100
100
100
100
100

334
162*
119**
72**
270
538

23.5
11.4
8.4
5.1
19.1
38

57.1
42.4
70.8
86
83.1
130.8

650
354
252
141
518
705

31.5
17.1
12.2
6.8
25
34.1

76.3
63.5
102.5
115.8
109.2
117.5

791
630
152
63*
281
163

67.5
53.7
13
5.4
24
13.9

163.6
199
108.8
91.1
104.5
47.9

1,209

31.5

100

510

36

114.4

707

34.2

108.8

254

21.7

69





FM88

TGI Adults Wave1 2008 :

" "

"

'
- +60-

"

18-45
"




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, ,

, :

Think Big
HUGE


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CTV

JCDecaux


CPT


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/
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-

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" "


CPP

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TGI -

INFOSYS -

INFOSYS -


27-48

(Share Of Spend) SOS


$M19.5 2008

11%

'
11%


20%

-
3%

-
17%
-
1%

-
15%

22%

(Share Of Voice) SOV


)3974 2008(

7%

'
17%


14%

- -
4%

34%

-
11%
-
13%

2*6

2*6