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INTRODUCTION

Classification ‡ ‡ ‡ ‡ ‡ Consumer Electronics White Goods Moulded Luggage Clocks and Watches Mobile Phones .

SWOT ANALYSIS ‡ Strengths ‡ Weakness ‡ Opportunities ‡ Threats .

Electrical appliances Colour televisions .Current scenario ‡ ‡ ‡ ‡ ‡ Market share .5 billions Air conditioners .17% .25%.US $ 4. Refrigerator .

Nandlaldhoot ‡ Founded ± 1987 ‡ Headquarter ± Aurangabad ONIDA Founder ± Mirchandani.1 Billion .1 Billion ‡ Revenue ± US $ 4.Mansukhani ‡ Founded ± 1981 ‡ Headquarter ± Mumbai ‡ Revenue ± US $ 4.VIDEOCON ‡ Founder ± Maddhavlal.

Videocon ‡Plasma TV ‡LCD TV ‡Slim TV ‡Sound Station ‡Flat TV ‡Conventional TV ‡DVD ‡Multimedia Speakers ‡Refrigerators ‡Washing Machines ‡ Microwave Ovens ‡Air Conditioners ‡Mobiles Phone ONIDA ‡LCD TVs ‡Plasma TVs ‡Televisions ‡DVD and Home Theater Systems ‡Air Conditioners ‡Washing Machines ‡Microwave Ovens ‡Presentation Products ‡Inverters ‡Mobiles Phone ‡LED TV .

VIDEOCON ONID .

VIDEOCON ‡ 1800 Dealers ‡ 25 States ‡ 78 Division ‡ 96 Service Center ONIDA ‡ 1600 Dealers ‡ Almost all States ‡ Service & Exchange Center .

4.Rs. 28. 55.990/42 Xaria LCD TV .900 Flat TV : Rs.490/46 Lexini LCD TV ± Rs.000 LCD TV : Rs.900 Slim TV : Rs.VIDEOCON ‡ ‡ ‡ ‡ ‡ Plasma TV : Rs.400 Conventional TV : Rs.400 -18.000/32 Xaria LCD TV .500 ± 18. 65. 1.400 .59.000 ± 2.600 -9.990/- .89. 33.Rs.40.Rs.500 ONIDA ‡ ‡ ‡ ‡ ‡ 32 Lexini LCD TV . 63.Rs.990/40 Lexini LCD TV . 10.05. 33.

VIDEOCON ‡ ‡ ‡ ‡ ‡ Advertisement Tie Ups Seasonal Offers Sponsorship Brand Ambassador ONIDA ‡ ‡ Advertisement Consumer Promotions .

ONIDA INDIA STRENGTH High brand recall Premium pricing Good distribution facility High quality LCD TV¶S (Less service requirements) Strong in shop training & demonstration WEAKNESS Less promotion Volatility in positioning Weak after sales service-points Hitherto known for superior technology Not much focus on R&D SWOT OPPORTUNITIES Growing middle class Replacement market(CRT to flat screen. LCD) Growing semi urban & rural market Easier financial assistance from bank Increase in consumerism leading to increase in entertainment needs THREATS Increased competition from MNCS High bargaining power of specialty stores Increase in salary of technicians in industry Obsolescence of technology esp. in industry Large manufacturers may benefit from their scale. resulting in lowering there prices .