INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BRIEF HISTORY OF PEPSI COLA INTERNATIONAL
In 1893--Caleb Braham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain with the name of "Brad's Drink, In 1898, it is renamed as “Pepsi cola “on August 28, 1898. Pepsi-Cola receives its first logo. Weekly the first Pepsi-Cola newspaper advertisements appeared in the New Bern Journal. Mr. Braham devotes all of his energy to developing Pepsi-Cola into a fullfledged business He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company. 1903--"Doc" Braham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation. 1904--Braham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi is sold in sixounce bottles. Sales increase to 19,848 gallons. 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. Pepsi receives its new logo, its first change since 1898. 1906--Pepsi gets another logo change, the third in eight years. The modified script logo is created with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605 gallons. 1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.

University of the Punjab, Gujranwala Campus

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HISTORY

Vision
PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate environment, social, economic – creating a better tomorrow than today Tomorrow > Today We believe Sustainability lives at the intersection of public and corporate interest. It

encompasses citizenship and corporate social responsibility, which are about doing the right things for society and for the business. It encompasses the health of the Company, which is about fulfilling our mission of creating financial rewards and growth.

Mission Statement

“To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate, and in everything we do, we strive for honesty, fairness and integrity.”

PEPSICO IN PAKISTAN
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Pepsi cola is also very popular in Pakistan that’s why its market share is about 90% in the soft-drink market. Pepsi Cola International, a remarkable name in the cola industry is doing its business in Pakistan through franchising. PCI has developed following bottlers in Pakistan till now. Naubahar Bottling Company is the largest manufacturer and distributor of Pepsi Cola soft drinks in Pakistan. These franchises are located in: Karachi Lahore Multan Faisalabad Gujranwala Peshawar Islamabad Sukkher Hyderabad

NAUBAHAR BOTTLING COMPANY

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The Company in which I done Internship

Organization: Naubahar Bottling Company Address: S.I.E, Model Town, Gujranwala, Pakistan Naubahar is a largest franchise of Pepsi cola International .producing and distributing international brands like Pepsi, teem, & 7up and Mountain dew .plant is situated in Gujranwala, Pakistan

Plant capacity Naubahar Pepsi cola industry has a moderate and big plant. It can produce 600 bottles in one minute. It has also the water treatment plant which can take raw water from 500 dept, treat and filter it and then store it. Plant can store 20’000 gallons

Location Advantage Water level is up than other locations and quality of water is good, due to this it is cost effective.

About employees There are 1500 employees attached with the production department in with about 800 labors are permanent and others are on contract base. 120 employees attaches with the sales and other departments.

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Naubahar Bottling Co. (Pvt.) Ltd. (NBC) is one of the nine (09) franchises of “Pepsi Cola International” in Pakistan. Naubahar Bottling Co. (Pvt.) Ltd. (NBC) first was involved in the business of manufacturing and marketing of Coca-Cola. Later on it started manufacturing and marketing business with Pepsi Cola in May 27, 1981. The Area allotted to it, was Gujranwala Franchise. The franchise area consists of the following nine districts. 1. 2. 3. 4. 5. 6. 7. 8. 9. Gujranwala Gujrat Hafizabad Mandi bhaudin Jehlum Sialkot Narowal Sheikhupura Chakwal

The company operates through a well-established network of a number of distributors. The company has two types of delivery systems i.e.

 

Director delivery system Indirect delivery system

The basic difference between the direct and the indirect delivery system is that in a direct distribution system, the company spends its own resources while in an indirect distribution; the dealer spends his own resources on all the factors which increases the sales volume:

University of the Punjab, Gujranwala Campus

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Direct Delivery System
Manufacturer Retailers Customers

Indirect Delivery System
Manufacturers Distributor Retailers Customers

Objective
The major objective of the company is to produce and supply of highest quality, which confirms to both the national and international quality stands. The company is committed to provide maximum level of customer satisfaction.

Future Planning
The company operates through well experienced, loyal and hardworking employees exceeding 800. The first and the most basic plan it to train them according to the changing technology and computerized environment, and satisfying their needs and requirements. Upgrading the plant structure and installation of the new machinery are other plans. The company is planning to increase its sales force and development in its infrastructure in the coming time period. Company has also recently purchased plants from “Double Cola”. There were 02 plants installed for the production of 250ML (NR) bottles. Company is now changing these plants to 250ML (RB) Plants and also another plant is being installed there for the production of:  1500 ML (PET)  2250 ML (PET)s  500 ML (PET) The company has planned to bring these plants into operations by August 2006 and it has been registered as “Safina Enterprises Ltd.”

University of the Punjab, Gujranwala Campus

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED OUR CORE VALUES CUSTOMER FOCUS We treat each of our customer equality & as the most important person while we interact with him/her. QUEST FOR QUALITY We ensure that each moment of our time is spent on value adding activity. We always seek ways for exceeding expectations of customers & colleagues. University of the Punjab. accuracy & quality services. Gujranwala Campus 7 . first time every time. We must ensure that we do everything to meet and exceed the customers expectations with perfect to times. We treat our colleagues as our internal customers & ensure that the requirements of internal customer focus are always met. which includes giving constructive feedback for their development. TEAM BASED APPROACH We work towards achievement of our vision & mission as a combines group. We ensure that responsibility & fairness in all our decisionmaking. We encourage inter & intra-departmental communications. We also ensure that we do things right. EMPLOYEE RESPECT & DIGNITY We treat each of our employees with fairness. We celebrate diversity and seek suggestions from all employees for improvement.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED BOARD OF DIRECTORS OF PEPSICO University of the Punjab. Gujranwala Campus 8 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 9 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 10 .

Saeed Ullah Khan Mr. Khan Mr. Gujranwala Campus 11 . Adnan A. Asif Hamid Mr. Khan Mr.Malik Hameed Mr. Abid Hussain Mr. Aftab A. Shamim Khan Mr. Asim Awan Mr.Rana Qamar Bilal Mr Naveed Ahmad Mr.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MANAGEMENT OF NAUBAHAR BOTTLING COMPANY Managing Director (Owner) Director General Manager Sales Manager (Local) Sales Manger (Out) Plant Manager Production Manager Human Resource Manager Business Analyst Marketing & Services Manager Shipping & MIS Manager Audit Manager Finance Manager Quality Control Mr.Aftab Tassaduqe University of the Punjab. Ahmad Khan Mr Aarif Sarwar Qureshi Mr Muhammad Khan Mr.

Gujranwala Campus 12 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MANAGEMENT HIERARCHY University of the Punjab.

which ensures complete security. and reliability in all transactions. promoting and delivering goods and services to consumers and businesses. These four marketing tools are viewed as 4c’s by the consumers. PepsiCo is one of the world leading companies.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MARKETING MIX OF NAUBAHAR BOTTLING Marketing is the task of creating.g. raising benefits. reducing costs etc. you have to delight them and this can be done by acting upon this phrase. “Under Promise and Over Deliver” Naubahar Bottling Company provides a winning combination of products and services to its prime customers. Marketing is not just satisfying your customers. The organizations can increase the value of the customer offering in several ways e. marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Organizations identify and profile distinct group of buyers who might prefer or require varying products and marketing mixes. University of the Punjab. The customer seeks for value and satisfaction. Gujranwala Campus 13 . 4 P’s Product/ Service Price Place Promotion 4 C’s Customer Solution Customer Cost Convenience Communication To identify the customer needs and fulfilling hem is the basic objective of an organization. These marketing tools are known as 4 p’s of marketing.

which result in maximum profits and minimum costs. What products or services have to be offered to the target market depends on the market requirement and also the organization’s profits. • • • • • Cola Coffee-related Diet-related Fictional Varieties Parodies BRANDS INTRODUCED IN PAKISTAN • • • • • • • • Pepsi cola Pepsi Diet Teem Pepsi Twist Marinda Aquafine 7 up Mountain Dew PEPSI MARKETING PHRASES University of the Punjab. There are following contents according to which types of PEPSI are described. The organization will offer those products and services.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCTS A product is anything that can be offered to a market to satisfy a want or need and a service is an act or performance that is essentially intangible and does not result in the ownership of anything. Gujranwala Campus 14 .

"Nothing Else is a Pepsi". Dil ha tu mango more University of the Punjab. "Ask for More"/"The Joy of Cola".INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 1909-1939: 1939-1950: 1950-1963: 1953-1961: 1961-1963: 1963-1967: 1967-1969: 1969-1973: 1973-1975: 1975-1978: 1978-1981: 1981-1982: 1983-1983: 1984-1991: 1991-1995 1995-1997 1997-1999 1999-2000 2000-2003 2003-Onward Delicious and Healthful Twice As Much For A Nickel Too The Light Refreshment Be Sociable Now It's Pepsi For Those Who Think Young Come Alive! You're In The Pepsi Generation Taste That Beats The Others Cold You've Got A Lot To Live. Pepsi's Got A Lot To Give Join The Pepsi People Feeling' Free Have A Pepsi Day Catch That Pepsi Spirit Pepsi's Got Your Taste For Life! Pepsi Now! Pepsi. "Generation Next". It's the Cola"/"Dare for More". Gujranwala Campus 15 . The Choice Of A New Generation "Got to Have It".

The marketing folks at the company felt free to invent new phrases whenever they thought the public would be receptive to the change.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The Pepsi marketing phrase has also changed many times. PEPSI LOGOS The Pepsi logo has changed many times over the years. Gujranwala Campus 16 . University of the Punjab. Here's a chronological history of the various logos.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 2003 THE MAJOR BRAND OF NBC IS PEPSI 250 ML. HAVING HIGHEST MARKET SHARE WHICH IS 47% AS COMPARED TO OTHER BRANDS. THE OTHER BRANDS PRODUCED BY THE ORGANIZATION ARE  PEPSI  PEPSI DIET  MIRINDA University of the Punjab. Gujranwala Campus 17 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  TEEM  7UP  7UP DIET  MOUNTAIN DEW COMPLETE PRODUCT LINE OF NAUBAHAR BOTTLING COMPANY (NBC) University of the Punjab. Gujranwala Campus 18 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PACKING UNITS 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case 175 ML 24 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 300 ML(NR) 12 bottles per case MIRINDA 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 300 ML(NR) 12 bottles per case TEEM 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 300 ML(NR) 12 bottles per case 7UP DIET 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 7UP 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case MOUNTAIN DEW 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case PEPSI DIET 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case University of the Punjab. Gujranwala Campus 300 ML(NR) 12 bottles per case BRANDS PEPSI VOLUME 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 175 ML per bottle 114000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 96000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 114000 ML 1000 ML per bottle 300 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 114000 ML 1000 ML per bottle 330 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 19 300 ML per bottle .

The University of the Punjab. Also it is the only marketing tool that results into revenue.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRICE It is second important tool of marketing mix because it plays a major role in determining the customer’s choice. Gujranwala Campus 20 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED customer makes a comparison between the prices offered by other companies and PepsiCo and then selects the most suited offer. If the organization outlets are located in some near markets then it will be very easy for it to attract people. Gujranwala Campus 21 . PLACE The location of the organization plays a vital role in making its operations profitable. Therefore NBC has most of its outlets at places where it can reach its University of the Punjab. Following is the list of prices of different products NBC Products 250 ML of each brand 1000 ML of each brand 1500 pet ML of each brand Prices Rs 10 Rs 30 Rs 40 Naubahar Bottling Company normally uses on going price strategy by seeing its major competitor Coca Cola besides this company also uses Discount price strategy during special occasions.

Following are the major areas which come under operations of NBC:        Sialkot Gujranwala Gujrat Shahdara Jehlum Sheikhupura Narowal (Recently Established Main customers in Gujranwala are • • • • • • • • • Shelton hotel & Bakers Meer bakers Asim bakers Arif cold corner Wapda town marriage town Azim tea and cold corner Rehman cold corner Beauty general store Al jennet banquet hall NBC identifies their target market in Gujranwala division through following ways.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED targets customer easily. Gujranwala Campus 22 . General stores Cold corners Parks Traffic areas and public areas Retailers and distributors Vegetables and fruit shops • Competitors Following are the competitors of NBC • • • • • • Coca cola is one of the major competitors Ammarat cola Macca cola Rc cola Double cola Jolt cola University of the Punjab.

Gujranwala Campus 23 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PROMOTION University of the Punjab.

Advertising is done through different ways like • Point of Purchase Promotion • Personalizes Marketing University of the Punjab. Gujranwala Campus 24 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PepsiCo is actively participating in promotion of its products and services through advertisement and other promotional schemes. PepsiCo spends a major portion of its budget on advertising.

University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • Pepsi Culture PepsiCo has also developed its culture among children and Next Generation is its Slogan. Now Pepsi has become the need of everyone and it is only possible due to its strong promotion. Gujranwala Campus 25 .

It performs all the operations through its different department.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FIELDS OF ACTIVITIES Naubahar Bottling Company is the franchise of Pepsi Cola International. Following are the major departments of NBC. University of the Punjab. only company receives Concentrate (basic formula) from Pepsi cola international and remaining other activities are performed by the company itself. Gujranwala Campus 26 .

Gujranwala Campus 27 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • • • • • • • • HRM MIS Purchase Production Shipping Marketing & Sales Cash and Accounts Audit & Taxation HRM DEPARTMENT Recruitment Procedure in NBC Major sources of potential job candidates are  Newspaper Adds  Internal Search Advertisement  Employees Referrals (Permanent Employees of NBC)  Manager’s Recommendations University of the Punjab.

This is for few selected persons in NBC training is generally on the job employees in all departments are bearing by the time or with the help of seniors.  At the moment.  After assessing current capabilities of future needs a program should be developed to have right person for the right job & at right time. University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The candidates are selected on the basis of  Written Test  Interview by HR Manger  Interview by Concerned Department Head  Final Interview by MD/Director Interviews for worker level job where qualification and skill requirement is low.  Assessing future human resources needs by organization’s strategies & future programs. OBSERVATION & SUGGESTION There should be proper planning by:  Assessing current human resource standards & generating human resources inventory. Gujranwala Campus 28 . HR department is itself facing staffing problem & it seems to be non existent. this formal procedure is not adopted rather candidates abilities are fledged by department head and sent to factory manager for approval. Orientation is the introduction of new into his or her job & the organization.

Gujranwala Campus 29 . Career development can be in term of job rotation. Only best employee of the month program is implemented highlight employees whose work performance is excellent. anticipating change & helping employees to learn new skills and improve utilization of a personal abilities. The general level of motivation in NBC employees is very low and in NBC employees is low and they are dissatisfied with their jobs and pay scales. Motivation is the willingness to exert high level of effort to reach organizational goals. problem solving) should be to speed decisions. To get performance feed back. Teams (functional. mentoring.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  The selection process through which candidates pass is very slow & time consuming pass is very slow and time consuming. There must be some channel to communicate employees problem/suggestion/comments University of the Punjab. Candidate have to sit day long waiting for management approval to start test & then. These should be canalized in positive approach e. It is generally three four days patience test & trouble some for candidates from other cities or already doing jobs. transfer & promotion. Performance appraisal should be conducted: To know development & training needs of employees. There is service of interviews which have no time table.g. increase performance. It should be simplified. Anticipate direction for future performance To change/ compensation system.     There is not idea of planned career development in NBC. self-managed. There would be lobbies or affiliations in the organization. communication link instead of source of conflicts.  For the medical bills and small loan employees need to get managing director’s approvals and then pass through a long procedure. It improves the organization's ability to attract of retain talented people.  Performance appraisal has only once but it was a useless exercise because its results were not used in future planning or changes. Department heads should be authorized to approved loans and medical bills up to a certain amount.  Computer & job related aptitude test should also be made part of selection tests to have better job personality fit. cross functional. facilitate cooperation & improve employee morale.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED directly to top management e. However the alarming indicators are turnover and job satisfaction. Qualified & young people are joining the organization. These suggestions should be discussed in quality control meetings. No attitude surveyor any internal research has ever conducted by the HR department to get insight of employees thinking. Absenteeism is controlled because total forty annual leaves are allowed but more important reason it that employees feel self responsibility.g. the situation is improving. Employees in NBC are performing well but they have low level of motivation. suggestion box. University of the Punjab. Gujranwala Campus 30 . Best employee of the month award should for each department. With the kind attention and efforts of general manager & deputy general manager. The organization is facing high turnover rate and employees are dissatisfied with their jobs and pay scales. Experienced staff is leaving the organization or searching for opportunities.

All computers in the department are networked by LAN (local area network) the department has licensed software working. The following systems are working in the department. Gujranwala Campus 31 . Information systems are generally defined as the systems that provide regular and current information to management for decision-making. MIS department of NBC is playing a vital role in this regard. the department has eliminated much workload. It incorporates     Sales system Cash system Shipping system Post mix system The basic input of this system is empties slip. It also provides technical assistance and training to other departments.0 is in execution. full in slip. organizations are rapidly moving towards computerization and information systems. employee code. reliable and accurate information to the management. allowances. paper work and saved a lot of precious time. liquid out slip. MIS is now the back bone of the whole system of NBC. it provides current. In this era of rapid and frequent changes. mechanical efficiency. name. This information is very useful in decision-making. empty short slip. basic salary. The department is working with a small setup & satisfying the information requirements of the organization with a smart staff and developed setup.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MIS DEPARTMENT INTRODUCTION In today's fast moving business environment. the reports of the system are University of the Punjab. line efficiency. net pay and any other adjustments supplied by time office. . SALES & DISTRIBUTION SYSTEM The most comprehensive system of MIS is sales and distribution system. PLANT EFFICIENCY SYSTEM The system is designed to keep current information about what is going on in production & plants. The system is helpful in getting production figures and reports about line utilization. At the time oracle 8. tax. The MIS department is currently performing its day-to-day operations as well as involved in software development.

customized reports can be obtained as required. All these reports are extremely important in the day-to-day operations of the abovementioned departments. actual production. stoppage. PAYROLL SYSTEM There is separate payroll system for NBC and Friend's Agency. annually) Cash report Filled inspection. Price details Empty details Package details Publicity position Quality status The system is designed in such a way that reports can be obtained about outlets:    Distributor & area wise Route wise District wise University of the Punjab. management can get the information at any time about:      Name & address of each outlet. The output of the system is pay slips and payroll report at the end of month. MARKETING INFORMATION SYSTEM MIS is very strong software aimed to keep current record of each & every outlet of the franchise. depot wise ) settlement sheet ( dealer wise. semi annually.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED           load report ( dealer wise. The system logs all accounts and shows balance sheet & profit & loss statement incorporating every transaction. depot wise ) Shipping shift summary Daily liquid out report Agent wise load out summary Agent wise sales summary District wise sales summary Computerize sales statements (monthly. The system is implemented at each depot as well. Gujranwala Campus 32 . production time etc GENERAL LEDGER SYSTEM General ledger system of Accounts is on line from IST July. Through this system. 2000. Payroll report incorporates. breakage. In addition. paid time.

A small computer books library will help the staff to add their skills. University of the Punjab. Gujranwala Campus 33 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The system is useful in accessing market & investment position in each area. FUTURE PLANS The future program of the department is:    Networking with Depots Internet development within organization ERP Implementation in the Company as a whole There should be formal web site and e-mail accounts of employees in the organization.

Another procedure is the negotiating the prices with the supplier. Festivals Purchase department had to manage the supply at least 15 days before the occurrence of the event.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PURCHASE AND PROCUREMENT DEPARTMENT As oppose to its meaning the root purpose of the purchase department is savings. In this case the supplier has to bear the charges of shortages or low quality. On receiving these quotations the selection of supplier is based on the low price and high quality. Gujranwala Campus 34 . PURCHASING PROCESS When store informs the purchase department about the purchase of a particular item. At this level quotations are required by the department from its different suppliers. because the production increases in these days due to high demand in the market. Purchase department is very important because it has to get the cost efficiency. In case of events like 14th August. To avoid such kind of monopoly of the supplier. In this case the prices are settled at the desired level. SUPPLIERS NBC has both local and international suppliers of glass and pet bottles who are approved by the Pepsi Cola International. the order is placed to the supplier. company always prefers to have more than one supplier in their supplier list. These are • • • • • • • Balochistan Glass Factory Karachi Standard Manufacturers Lahore Plasco Plastics Hattar Ghani Glass Peshawar Concentrate from PCI Crystallite Products (pvt) Ltd Kaas-ul-Musaffa Karachi University of the Punjab. When the goods are received their physical verification is done and in case of any shortage or poor quality product the respective supplier is informed. NBC does not rely on one supplier because it will create the monopoly of that supplier that creates problems for the company. Eids. After setting the prices. the purchase department gets information about the prices of desired items.

Concentrates are provided to NBC by the Pepsi Cola International. crowns and heads of the bottles are also imported from Turkey and Dubai. vehicles spare parts.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Supplier selection Supplier selection is made mostly according to their quotations in which the two factors have main focus. University of the Punjab. spare parts of production machinery and vehicles for transportation. Foreign purchases The purchases made from the international markets are called foreign purchases. pet bottles. glass bottles. These are • • Quality Price Domestic and Foreign purchases The purchases in NBC beverages are made from two sources. and for the factory it includes office stationery. The machinery is also purchased from the foreign markets. co2. It includes the purchase of sugar. • Domestic Markets • Foreign Markets Domestic purchases The purchase made from the country is called domestic purchase. Gujranwala Campus 35 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED AUDIT & TAXATIONDEPARTMENT In NBC. • • INPUT TAX OUTPUT TAX INPUT TAX Input tax only claimed at the production related items such as sugar. When the audit is conducted by the government. The revenue submission date to the bank is 15th of each month. Sales tax Sales tax is 15%. OUTPUT TAX Output tax is implemented on the sales. audit is done annually. If purchases are made locally there will be a tax and if purchases are from the international market there will be no taxes. Excise duty is 12% which the company pays to the government. But such imported items have to come under the production process. These items come under no tax category. All the departments are being audited by the audit department. Such taxes are implemented on the imports too. At the end the tax is calculated as: Output tax – input tax = actual tax which has to be paid University of the Punjab. Types of Taxes NBC Beverages has to pay two types of taxes. Gujranwala Campus 36 . For the taxation purpose the taxes are implemented on the basis of the purchase.15% sales tax is implemented on the domestic sales. concentrates and other items. The audits are made according to the government laws. the company has to present the invoices of purchase in order to get rebate on the foreign purchases. Records are maintained both manually and computerized.

CapacitY of Plants Currently the company is operating with five (05) plants. Capacities of each plant are as follows: Plant # P # 01 P # 02 P # 03 P # 04 P # 05 250ML (RB) 1500Cs/hr 1250Cs/hr 1375Cs/hr 1000ML ( RB) 1000 Cs/hr - 1500ML (PET) 500Cs/hr 325Cs/hr - 1000ML (PET) 350Cs/hr - 250ML (NR) 300Cs/hr - The company has introduced its own mineral water which is called "Aquafine" in two packages of 600ML & 1500ML and company is planning to install a plant for juices. 250ML (NR) and 1500ML (PET) bottles. If in any case the material does not match with the standards of the PCI has a right to return it to the supplier. three plants are dedicated for the production of only 250 ML RB bottles. In NBC the main production materials are • • • • Sugar Co2 Water Ammonia etc All the raw material which is used in the production process is approved by the Pepsi cola international. While plant # 01 produces 1500 ML (PET) & 1000 ML (Glass) bottles Plant # 02 produces 1000 ML (PET). This strong check on the material is because of maintaining the high quality in the products which is the credentials of the Pepsi cola products. These materials should be according to the standards of the PCI. Gujranwala Campus 37 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCTION DEPARTMENT Production is like a back bone in any manufacturing organization. Out of these five (05) plants. In this case the entire cost of the material is beared by the supplier. University of the Punjab.

These samples are tested according to the PCI standards Production staff Employees are directly involved in the production process. For this purpose samples are taken from the production to check the quality. This sampling is done after each an hour or half an hour. Laboratory is sufficient to measure the standards and to test syrup of different flavors. Whereas the helpers are the indirect employees Moreover direct supervisor and helpers are also there. who are not directly involved in the production process but they are essential part of the production department.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Quality control Quality control is the basic organizational objective of NBC. Product line The major brand of NBC is Pepsi 250 ml. Gujranwala Campus 38 . Indirect employees are about 350 in number. having highest market share which is 47% as compared to other brands. The well equipped lab enables the smooth flow of production process. Laboratory In order to maintain the high quality the plant has a well equipped lab. Quality check is made from zero level to final products. The other brands produced by the organization are Pepsi Pepsi diet Mirinda Teem 7up 7up diet Mountain dew University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Production process The production starts with the empty wash department where the empty bottles are washed with detergents so that the syrup can be filled into these bottles. Then second department in the production is syrup preparation department where the syrup pf different flavors ids prepared then the empty bottles are filled with the syrups at this stage water and co2 is mixed with the syrup and crowns are fitted on the bottles then these bottles are put into the plastic shells where these are transferred to the stock. University of the Punjab. Gujranwala Campus 39 .

ACCOUNTS DEPARTMENT The job of the department is to maintain books of accounts. Computerized general ledger system is working and shows the result of each transaction up to balance sheet and income/profit and loss statement. University of the Punjab. allowances. overtime. There are following main activities of accounts. bills. • • • Issuance of purchase vouchers for raw material. The major part of cash collection is from dealers and salesman based on their settlement sheet and daily sales report.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED CASH DEPARTMENT Cash department does cash handling (collection and payment). plant and machinery and general store items Check payment of payroll to employees including wages. procurement expenditures and day to day general expenses. bonuses etc. Cash payment is done on the vouchers issued by accounts department. Gujranwala Campus 40 . Handling of monthly tax statements. Payments include employee's pay.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED SHIPPING DEPARTMENT Shipping is a very critical area for any beverage organization. Ensuring appropriate quantity and on time availability of empty & liquid stock is utmost important.e. SUPPLY OF EMPTY TO PLANTS Shipping department has three godowns for empty storage. It serves the role of coordinator or middleman between production and sales. bottle neck or disturbances will slowdown the whole operations. time management is very important in this case. it should also be physically present in the depots. Gujranwala Campus 41 .  Shipping is responsible for receiving the liquid clearance from excise to dispatch it further to Depots & distributors or parties.  Shipping also receives new empties of both RB and NRB and manages their storage and handling and their proper supply to production as they are required by the production for filling purpose. The Shipping System of NBC is responsible for the management of the Following tasks:  Shipping is responsible for managing the empties that are required for production. This is a complete chain or cycle and any weak link. liquid stock and distribution directly affects sales. These are:  Taran Taran  Modern Soap  Qabza Factory University of the Punjab.  The management of other empty stock is also the responsibility of Shipping Department and its exchange is especially important in this case.  Shipping is also responsible for maintaining proper stock of liquids and empties as they appear in the liquid and empties stock register.  Shipping is also responsible for proper management of empties and liquid vehicles loading and off-loading i. storage and supply to plants. so as the stock appears in the registers. Any malfunction in empty receiving.

This empty is returned when storage space becomes available. Empty is supplied to plant when required by production people in specific quantity. There should be kept in an ordered and countable way. and maintaining lanes properly. providing way to forklifts transferring empty to the plants. OBSERVATION AND SUGGESTIONS  . when liquid should be sent and in what quantity Empty should be kept under shelter to protect against weather. Shipping department is working is bounded capacity in terms of storage space and tuff conditions. There is no proper arrangement of empties.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PEPSI TOWN Due to shortage of space in these godown empty is unloaded at on these godown sent to PEPSI town.  Extremely poor situation condition at godown # 2. empties. rejected empty. Breakage.     University of the Punjab. shells and other different material is kept due to space problems. Gujranwala Campus 42 . In this godown liquid. TIN packs and other useless material must be sale out by getting maximum price. No financial or statistical technique is used to calculate what is appropriate stock level in a depot. Trunks and other vehicles have to wait for hour in queue for their term. The delivery is through forklifts. It is a very difficult task to manage vehicles parking at unloading pad.

FOLLOWING ARE THE MAJOR CONTENTS OF THIS DEPARTMENT • • • • • • • • • • • • • Market Development Outlet Tactical analysis and routine planning of market strategies. They make strategies to achieve those targets and develop the market. Especially sales people are assigned monthly. The following major factors are considered in this respect. University of the Punjab. Due to its efforts the company has got the first position in sales in 1993 through out the Pakistan. develop and make targets. about its sale.  Location of non-traditional shops where potential is available for the beverage. annual targets of the liquid sale. Gujranwala Campus 43 . quarterly. has a very aggressive and hardworking Sales and marketing department. To boost the sales and profit.  Different offers must be given to break the competitors point or win the mix point. this department should be properly planed and managed.  Collection of all the data about each and every distributors/ outlets. Competition activity monitoring TOT’s Management & Integrity Publicity Management Time Management EDS (Every Dealer Survey Retail Audit Stock Verification New Account Development (NZD) Publicity Verification Special Assignments MARKET DEVELOPMENT The first and the most basic job of the sales and marketing department are to plan. Naubahar Bottling Co.  Finding the points where competitor is strong and how we can break this point. volume and growth.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MARKETING & SALES DEPARTMENT Sale and marketing is the most important department of any beverage company. Pvt.  Finding the gaps in the market where there is a potential (New Accounts Development).

empty management. TOT’s management completely depends upon the Sales force. They have been compared with ours and updated according to the environment. size and place of the shop  Record of all the TOT’s. Sales persons continuously visit outlets. Proper is maintained to get the feedback from the shopkeepers TACTICAL ANALYSIS & ROUTINE PLANNING OF MARKET STRATEGIES On the market side the sales people gather information and on the basis of this information they further plan and improve their strategies. listen their complaints and satisfy their needs and requirements. volume. and volume. which helps to sell our product conveniently on priority basis. its sale.) Reporting to the higher authority.       Checking of the designated area. Gujranwala Campus 44 . University of the Punjab. its growth. Following are the key factors to be noted in respect of the competitor:     Discounting. Visiting the area according to the plan and reporting it to the higher management COMPETITION ACTIVITY MONITORING On the other hand a constant intention has been given to the competitor’s activities. profitability. Taking action to block the competitors activities and monitoring Our TOT’S MANAGEMENT TOT’s means list of items available in a shop. By monitoring them you can build your market. Cash credit. have their loyalty and increase your sale. Calculation of daily sales achievements on monthly target basis Location of the poor performance factors and analyzing their cause Finding their solution and getting the approval for its execution. It is one of the major investments being made by the company. growth. Promotional schemes. volume and growth. The factors to be considered are  Data collection about the sale. They must have information about each and every outlet. Vehicles injection (etc.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED OUTLET Outlets play an important role in strengthening the market. strategies and offers. Planning for a schedule for the designated area. given to the shopkeeper.

TIME MANAGEMENT Time management is the most important factor especially in a Beverage industry. This activity is performed in the form of teams. Define and ideal knock time for an outlet. Structure of the teams is as follows: Team Leader (Marketing & Research Executive MRE) Team Members (Marketing & Research Offices/Surveyor) 03 The following activities are present in EDS 01 University of the Punjab. It is basically checking the each and every shop and gets information that what the shopkeeper is selling and keeping in the shop regarding beverages. Publicity budget is spent by focusing the followings. And without proper management of time this department cannot run. Calculation of available knock time for each outlet of a specific area. by considering all the above factors EVERY DEALER SURVEY (EDS) This activity is based on research and marketing people usually perform this activity. Publicity plays an important role in the promoting the image in the consumer's minds. gifts and schemes. because it is wholly dependent on Sales and Marketing Department.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Further plan for the injection of TOT’s  Checking all the equipment time by time any removing their complaints PUBLICITY MANAGEMENT To promote the image of the company and its products. posters.  Location of the area. Total operational time management Idle time monitoring and elimination. Gujranwala Campus 45 . Following are the key factors which are to be considered necessary for the management of time:         Drop size of a specific area. Calculation of outlet knocks time. Setting of a comprehensive plan. Publicity involves Banners.  Arranging the sources and requirements and making priority lists  Carefully arranging the publicity execution. signings. publicity is a major tool. Tonnage of the vehicle for that specific area.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Market Visit (Data Collection about Shops)  Data Analysis  Report Preparation PUBLICITY VERIFICATION This activity involves the following tasks to be performed by the marketing department:        Counters Wall Chalking Cabins Plastic Sign Board Road Boards Simple Boards Panflex SPECIAL ASSIGNMENTS Special assignments involve the sales promotion schemes verification like under the crown scheme (UTC) and other schemes which the company offers quite often. University of the Punjab. Gujranwala Campus 46 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 47 .

2006 and have a wish to be employee of Naubahar Bottling Company. Production Department . Marketing and sales Department 4. But on my request. Account & Finance Department I learn a lot of practical things during working in these departments. Naubahar Bottling Company provided us real time learning and for better sake of practical exposure the head of different departments assigned us some special duties which are as follow. from 17thJuly to 26 August. Small Industrial Estate Model Town Gujranwala. Working of these departments which I observe during my internship (as I already discussed) is really admirable. During my internship training I work in following departments 2. University of the Punjab. Purchase Department 6. the staff of the company provided me the opportunity to work in the different departments for the sake of practical knowledge. I really enjoyed to work with the staff of Company. I am really very thankful to HR manager Sir Asif sb that provides me a learning environment in the company. Human resource management Department 3.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED During my internship in the Naubahar Bottling Company. Gujranwala Campus 48 MY WORK 1. Shipping Department 5. It was almost impossible to work in all the departments within that limited time.

Gujranwala Campus 49 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

Because in this way you will be able to bitterly understand the features and ingredients of your product then you can easily convince your customers. our HR Manager told us if you want to become good marketer then it is essential for you to understand the production process of that product to which you are going to sale. it consists upon different activities like Water treatment Cyrpe production Co2 production Production in main shop floor Quality control lab      I understand working of these very well as I already discussed besides this Our Assistant Production Manager Sir Atif sb. also gave me assignment to discuss various jobs on plant number 5 and also flow of activities & their cycle time which are as follow University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENT OF PRODUCTION DEPARTMENT From very first day of my internship. Production of beverage is a huge process. Gujranwala Campus 50 PRODUCTION DEPARTMENT . For that purpose we spent two weeks in production department.

Straw control 5. 1. Palletizing 15. before Uncaser Inspection. Shell controls 17. Filled inspection 13. Packer operator 14. What they want to do? They prefer to fellow given instruction by management. Filler conveyor control 10. To inform the supervisor about the broken pallet 2. What they are doing:  Picking crates from pallet. Work with constant efficiency in full hour is difficult . Shell washer operator 16. University of the Punjab. Controls before washer 6. Depallettizing Cycle time: it takes one min to pick 32-35 crates from pallet and put it over the conveyor. Uncasing 4. Filler operator 1. Supervisors Diligence is actually the required thing. Washer operator 7. Light inspection 9. Important jobs Of PLANT no: 5 1.  Putting the bottle over the conveyor. Gujranwala Campus 51 . 11.Filler operator helper 12. Before uncase inspection What they are doing  He will separate the dirty & empty bottles  Separate unrelated brands  Withdrawal of straw  Separate the broken bottles What they want to do? Proper look after of conveyer To inform the maintenance officer in case of any fault of conveyer Current situation at plant # 5 The person there sits and watches over the bottles that are not a proper way to look in the crate which contains 24. 3.  Removing empty pallets so that Fork lifter can put another crates of bottle and pick the empty pallets. Depallettizing 2.They pay full attention in first few minutes but not in remaining time.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Production Department How to improve the Quality of their work? Using proper way recording the pressure he can put creates on conveyor so that breakage can be reducing. Washer helper 8.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Bottles so their must be another person on the other side . Controls before washer What they are doing?  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles How to improve the quality He should look properly in to the bottles so that he can pick up the straw. Straw control Duties: what they are doing?  He is to withdraw straw from empty bottle  He will separate the dirty Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles How to improve the quality He should look properly in to the bottles so that he can pick up the straw.Otherwise quality can not be control when a person gives only 2 seconds per crate. In case of any fault quickly report to the immediate supervisor Lubrication should be done in time. Gujranwala Campus 52 . In case of any fault quickly report to the immediate supervisor Lubrication should be done in time. Duties: what they are doing?  There duty is to set time of Machine  To operate the sensor system  In case of any fault quickly report to the immediate supervisor How to improve the quality? To make the machine efficient proper cleanliness in required. 5. Therefore 28 crates in one minute will be picked up. 4. Uncasing Cycle time: it will 7 times pick crates in one minute and each time 4 crates will be picked up. University of the Punjab. 3. While leaving his lift he must make machine ready to be properly used by the coming person.

There pay is same to the new or fresh worker which gives them a lot of disgrace ness. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases. 8. Light inspection --empty What they are doing?  Wash hands. Gujranwala Campus 53 . 9. Maintain the machine properly. Washer helper He is for help in putting the bottles vertically. Filler conveyor control What they are doing He is helper and controls the bottles on line or conveyor.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 6. What they are doing? He properly put the bottles vertically. Filler operator What they are doing?  Properly check the plant to remove the fault. 10. He is also responsible for constant or variable timing of bottle line arrangement Quality control There trimming of job is very hard so they cannot proper concentrate the job. wear gulfs. caps uniform.  Duty changes after 20 minutes  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles  To separate Foaming bottle How to Improve Quality? More efficient lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that. How to improve the quality? In case of any fault quickly report to the immediate supervisor Lubrication should be done in time. IMPORTANT TERMS University of the Punjab. 7.  If there is any fault he should informed the mechanical operator. Washer operator Cycle time: washer picks 38 bottles in one turn and in one minute it picks 684 bottles in 8 cycles.  Properly check the plant to remove the fault.

There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases. Gujranwala Campus 54 .  Informed the water treatment of provide the water as well the syrup department for syrup and ammonia department for cool gas.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  He check the level of water in the bottle  He also controls the level of water in bottle by setting the Valve. Filler conveyor control What they are doing He is helper and controls the bottles on line or conveyor. 11. 9.  He also liable to see the line arrangement of bottle at a time may be one or more. He is also responsible for constant or variable timing of bottle line arrangement Quality control There trimming of job is very hard so they cannot proper concentrate the job. Filler operator What they are doing?  Properly check the plant to remove the fault. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases.  Properly check the van tube and cone washer.  If there is any fault he should informed the mechanical operator University of the Punjab. How the improve the Quality? There trimming of job is very hard so they cannot proper concentrate the job. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. 10.  Properly check the plant to remove the fault.  Wash the filler tank before changing any tank. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. Filler Operator Helper Same duties as operator Just difference to stay on Conveyor not on Fuller Machine How to improve quality? More efficient lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that.

 Duty changes after 20 minutes  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles  To separate Foaming bottle  Check low high level  How to improve quality? More efficient laser lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that. 13.  He also liable to see the line arrangement of bottle at a time may be one or more.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  He check the level of water in the bottle  He also controls the level of water in bottle by setting the Valve. How the improve the Quality? There trimming of job is very hard so they cannot proper concentrate the job. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases.  In case of any fault quickly inform supervisor.  Properly check the van tube and cone washer.  Wash the filler tank before changing any tank. Filled inspection--Filled What they are doing?  Wash hands. 11. University of the Punjab. Filler Operator Helper Same duties as operator Just difference to stay on Conveyor not on Fuller Machine 12.  Informed the water treatment of provide the water as well the syrup department for syrup and ammonia department for cool gas. wear gulfs. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. caps uniform. Packer operator What they are doing?  He is to check the efficiency of machine. Gujranwala Campus 55 .  Control the machine work properly and making in time actions to handle all operations.

Palletizing Cycle time: he puts 50 crates on pallet in 2 minute. Bottles which were used for milk 4. Bottles with insects 8. Bottles with rust 9. Shell controls These two boys bring the shell over the packer machine Ensures the supply of shells according to the need • Appendix What is a Dirty bottle? 1. And any type of bottles containing foreign matter Take out the damage bottles from the cases which are on conveyor What a Damaged bottle include 1. Bottles which are broken from mouth or bottom or both or broken from any other side 2. Supervisors What they are doing?  To keep data of attendance of all the employees of specific plant.  To count that crate is full with 24 bottles  To keep cleanliness  Check and balance University of the Punjab. What they are doing? Picking the filled crates from conveyor and putt on plat How to improve the quality? To impose pressure to avoid brakeage of bottles 15. Bottles with any type of sticky material 5. Bottles with damage monogram While operating the machine. Bottles which are of any other brand 10. Bottles with shoppers or rappers in them 7. Gujranwala Campus 56 . Bottles with straw in them 6.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 14. Shell washer operator He is to wash the crates using the water pump He is to control pump by managing the ribbon to stop pump disorder 16. stop the machine (uncaser) when you see that the conveyor or line is field with bottles 17. Bottles with web 2. Bottles with rain water or any other type of dirty water 3.

2. No correlation between work load and resources. Feeding logic is not rationalized. 4. Ready backlog of empties is not optimized. 6. Fork lifters 1. Make their 30 minutes report Empties 1. Gujranwala Campus 57 . Routing between empties to the line is not being managed. 4. No process for producing acceptable empties. 5. Space is not optimized. De-palletize 1. Lack of space. 2. Employees on daily wages are of low quality. No customer-supplier relationship implemented. Lack of control by sales and distribution over quality of empties. 8.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • • • • • • Problems When so many bottles fall on the conveyor that takes time to correct them ( stop the uncaser) Correct the bottles which fall on line(conveyor) Make a report of FM risk management after every 30 minutes to record the out put Keep the line clean After every 30 minutes every worker at line should leave his place so that the other worker take his seat In those 30 minutes the people which are now off-line 1. Lack of labor. 3. 6. 5. Redefining job of empty godown (delivery of acceptable empties from warehouses for production). Sort there cases of output at their proper places 2. Cycle time is not being optimized. Lack of active supervision. Clean the line 3. University of the Punjab. No proper operational procedures. No traffic control. 7. 3. 7.

No active supervision. Different tasks assigned to workers instead of one standard. 2. Pre-washing solution had been decided previously but never implemented. No real role in reporting. sorting time. Shell Conveyor 1. No proper supervision and overall maintenance policy. 3. 4. Lack of space for empty inspection before washing (space rationalized). Some are supplied at mess. and delivery time (scheduling logic of empty godown – both areas) Arrangement for unacceptable empties (far from good empties or other godown) Defining role of each empty godown (specific roles) Equipment required for converting bad empty to good empty (conveyors. 3. Inspection of Empties 1. The notion of an acceptable bottle is not properly defined to the workers. water hoses. 3. Input / output control left to subcontractors. No preventive maintenance or compliance to. Management of consumables to be improved. 2. Space problem. 3. Filler 1.) University of the Punjab. tubs. Performance not being evaluated. Shells need to be shifted manually. function does not exist on paper. 2. 2. Unavailability of quality equipment and materials required for maintenance (parts). 5. Lacks overall authority. etc. Palletize 1. No proper assignation of task. Lack of recognition. 4. Area of supervision too large (2 for 5 lines) Filled Inspection 1. SOP not cross functionally agreed.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Before washing 1. Gujranwala Campus 58 . Low fill / high fill bottles are being drained or taken back to the empties. No job description. Machinery Maintenance 1. Washer 1. Solutions Allocating areas for SKUs (marking & logic) Defining frequency of lifters: unloading time. communicated and supervised. Coding Operator 1. Maintenance engineers are not coming regularly to fix their problems. No job description. 2. 5. Still receiving straws and unacceptable empties on the production line.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 59 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENTS OF SALES & MARKETING DEPT. our head of department assigned us two assignments which are as under. After production department we spent two weeks in sales and marketing department and after acquiring basic knowledge of this department. Sprite and 7up Report on available mineral water in market because company wants to launch Aquafina   University of the Punjab. Finding brand equity of Dew. Gujranwala Campus 60 MARKETING DEPARTMENT .

Gujranwala Campus 61 . University of the Punjab. Sprite. Dew This research will help in knowing the popularity of each product and will help company to understand about the position of each product.  Perceived value (it is calculated by the relative price a customer can pay this product). Brand Equity There are different methods of brand equity and each method depends upon how brand equity is defined brand equity as.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED BRAND EQUITY OF DIFFERENT BRANDS Research objectives The basic purpose of this research is to calculate the Brand equity of three products each with a different brand name. The marketing and advertising decision then can be based on our findings. This perceived value will be measured by asking the consumer about the price above the standard price which it will pay for the brand. Out of these three products one is competitor’s product and two Pepsi products. it is the share or ownership of that brand which is the mind of consumer” In simple words it is positive attitude of the consumer towards that brand. These products are 7up. “Brand equity is the position of the brand which effect the purchase of the customer. Perceived value is taken as the relative price the customer can pay so it depicts the brand value. So there are two variables  Brand loyalty (it is calculated by the frequency of purchase). Brand loyalty of a particular brand is the percentage of consumption of that brand out of total consumption of the consumer.

People above 35 years of age are health conscious and their preference and non preference is not based on the brand but on the health consciousness so adding people above this age will make the results biased. The selection area of the sample size independent upon the cost and time considerations. Sample Size The sample size will be 200 respondents. This range is defined on the basis of some assumptions which are following.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Simply we can say that brand equity difference on customer response so the above two variables will measure the ability of a brand to positively influence customer response Research Method The research method will be in the form of questionnaire survey specially designed to measure our variables. Target population Our targeted population is the end consumer of soft drinks from the age of 16 to 35 within the Gujranwala base. Gujranwala Campus 62 . The above mentioned areas Model town and Cantt are high income areas where as Satellite town. University of the Punjab. advantage and low income categories so that our sample can accommodate variability as present in the true population. Sampling Area         The sampling areas are the following Model Town Satellite Town DC Road University of the Punjab Cantt Civil line Road Jinnah Road These areas are selected in order to have a proper mix of high. Civil lines and DC Road are average income areas while Jinnah road is low income areas while University of the Punjab have a mix of students. Below 16 years of age mostly consumer doesn’t have the sense of association with the brand. The consumer below this age needs soft drinks irrespective of its brand.

Which drink you like most?       Coke Pepsi Dew Sprite 7up Team 4. Gujranwala Campus 63 . How many glasses of soft drink do you take in a month? 3. Statistical tool The statistical tool for interpreting the results of this research expressed in %age and pie charts. Questionnaire We are the students of University of the Punjab Gujranwala campus and we are conducting the research on the brand Equity of 7up & Dew as compares to Sprite .For this favor we need your cooperation. Appendix-A Marketing Research & Development Questionnaire Area ---------------------Age-----------------------Gender-------------------Occupation---------------- 1.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED So the sample frame has a good potential of our respondents. If you are given three drinks which one you will select?    7up Sprite Dew University of the Punjab. Do you take any soft drink/bottles?   Yes No 2.

If “NO” then which another drink you will take?    7up Sprite Dew 10. If you preferred drink is not available at a shop then will you go to another shop?   Yes No 9. When you take this soft drink?    When you are thirsty With dinner As a refreshment University of the Punjab. How many glasses of this preferred drink you take out of your total consumption? 8.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 5. Why you prefer this drink?     Taste Availability Trend Advertisement 6. In which size you take this drink mostly?    250ml 1 liter 1.5 liter 7. Gujranwala Campus 64 .

7up.7 2. Gujranwala Campus 65 .6%respondent said that they would select 7up if offered four drinks . The second most preferred drink is sprite with 29. The result showed a significance preference of Dew over the other drinks making it the most favorite drink among the four.6 100 University of the Punjab.7% respondent said that they world prefer Mountain Dew if they offered four drinks sprite. Brand 7up Sprite Dew Teem Total Frequency 60 112 203 10 385 Percentage 15. The result details of the result are as under. Dew and Teem.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The Results on the basis of the question Related on the Research brand equity  Most preferred brand of the users According to the result 52.1%respondents preferring it among the four and 7up got the third position in the preference with 15.The details of the result.6 29.1 52.

     Taste Trend Availability Advertising Color/Transparent The results have no variation because approximately 85% respondents said that they prefer those drink because of its taste.1 100 University of the Punjab.5 3. Gujranwala Campus 66 3 % . Question options Taste Availability Trend Advertising Transparent Total Frequency 325 29 12 11 8 385 Percentage 84.1 2.4 7.9 2. The details explain following.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Reason for preferences In order to understand the reason for preference of consumer for a particular drink the following variables were included in the question. This shows that users have developed their taste for different drinks and the same thing appeared with in each brand category where of the taste.

In interpreting the results of this question the respondents were divided into switchers and no switchers and the answer was recoded as “Yes” and “No” where “Yes represents a non switcher and “No” representing Switchers. Brand 7up Sprite Dew Teem Total No 26 54 110 4 194 Yes 34 58 93 6 191 University of the Punjab. “If your preferred drink is not available at a shop then will it go to another shop for that drink or buy another drink from the same shop.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Identifying the Switcher and non Switcher In order to have a deeper view of the behavior of consumer and loyalty of the consumers we asked respondent another question. Gujranwala Campus 67 . If u are given four Drinks which one you will select? If your preferred rink is not available will you go to another shop? Cross tabulation.” Was asked and result were recoded.

2 20.5 3.3 100 Brand loyalty In order to calculate brand loyalty we needed two things. This is how we calculate the brand loyalty but in our analysis we calculate the brand loyalty for switchers and non-switchers separately and assigned on different basis but we have assigned 70% to non-switcher and 30% to switchers and then calculated the weighted loyalty.5 33.9 4.g.The result is as under.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  The drink that will be taken if the preferred drink is not available The result are very interesting which shows that what percentage of respondents select which brand in case of the non availability of their preferred brand out of the three brands so according to the result 33. Another way to calculate the loyalty is that we apply the same formula as mentioned above for each respondent in each brand category and then calculate the average loyalty of switchers and non switchers in each brand but it has some critique as this will not calculate the brand loyalty instead it will tell us on average how loyal a respondent is in each brand. total consumption of respondents who preferred calculate by dividing the 1111 with 2297 and we get 48% brand loyalty.5%respondents said that they will take 7up if their preferred brand out of the four given brand is not available and only 20% said that they will take Dew . University of the Punjab.5 12.2%respondents will select sprite in the absence of their preferred drink while 7up is at second positions where 25. Gujranwala Campus 68 .we recoded the total consumption of the respondents and also recorded the consumption of the preferred drink for each brand e.4 . Brand 7up Sprite Dew Teem Coke Pepsi Shezan Total Frequency 98 128 79 47 15 17 1 385 Percentage 25. the total purchase (consumption) of the respondents and the purchase (consumption) of the drink .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED We have calculated the result in the both way and the result are attached.  Average consumption The consumption of different brands was calculated as: Brand Consumption Avg.  Relative Price As mentioned in the research proposal that we need a measure of perceived value for the calculation of brand equity so we asked a question from respondent in each brand category to measure perceived value. The price was calculated by taking the average of the prices answered in the questionnaire by the switchers and non-switchers.62 University of the Punjab.93 56.43 27. Gujranwala Campus 69 . This was measured by asking related questions about price. consumption per consumer 289 524 1061 % Results 7up Sprite Dew 1111 2011 4076 15.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Conclusion Non-availability of dew is the reason that make user to switch toward sprite and same is the case with sprite that is sprite is not available people will go for dew. University of the Punjab. or dew users into 7up actually more promotional strategies can be helpful in increasing sales and brand loyalty. We are not suppose to convert sprite users into dew. Gujranwala Campus 70 . Investment can be made and budgets can be rescheduled for promotional purposes. In case where 7up is not available people said they would prefer sprite.

Gujranwala Campus 71 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

Two (2%) percent of the water on earth is glacier ice at the North and South Poles. Less than 1% of all the water on earth is fresh water that we can actually use.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FEASIBILITY OF AQUAFINA The History of Water About 70% of the earth's surface is covered with water. heating and cooling. like oxygen or hydrogen. University of the Punjab. Gujranwala Campus 72 . it is too far away from where people live to be usable. A single drop of water contains billions of water molecules. Ninety-seven (97%) percent of the water on the earth is salt water. What is water made from? Everything is made of atoms. Atoms join together to form molecules. Although the salt can be removed. This ice is fresh water and could be melted. however. Methods of Water Purification This is the most cost-efficient water filter since it does not use expensive equipment to remove unwanted substances. it is a difficult and expensive process. Salt water is filled with salt and other minerals. industry. An atom is the smallest particle of an element. We use this small amount of water for drinking. transportation. A water molecule has three atoms: two hydrogen (H) atoms and one oxygen (O) atom. That's why water is sometimes referred to as H2O. and humans cannot drink this water. and many other purposes.

in five different countries at once. the Philippines. refreshment in every bottle. Faisalabad and Lahore. Nestle In 1992. Its originality lay in the use of an all-new plastic. P. Uzbekistan and the United States. Egypt. Its is the brand of Pepsi and it is filled in United Beverage Company W. The demand of the customer also good for the brand of Aqua Safe Askari It is not so popular and the customer demand is very low. In 1998. clean. and in 2002. Nestlé was the first company to dare to launch a mineral water. followed by Argentina.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED History of Major Brands Available Gujranwala Aqua safe Its office is established at pindi by pass.T. Its main office in 37Commercial Area . The brand was launched in Pakistan and soon appeared in Brazil. for the first time in its history. which is stronger and more elastic than the PVC used since 1968.L Kuwait. Nestlé associated its name with bottled water: Nestlé Pure Life. Aquafina Aquafina delivers water so pure. By the end of 1997.E. Valvert.E. Karchi. is recyclable. Gujranwala Campus 73 . University of the Punjab. and Mexico in 2000. we promise there is nothing but crisp. and the purchase of San Pellegrino gave it the leadership in the Italian market. Jordan. (polyethylene teraphthalate).L. the Group was present on every continent.Cavalry Ground Lahore in Gujranwala the office of brand askari is not available. In 2001. P. Besides. China. Thailand.T. India. and Lebanon followed. It is available in Islamabad. It is the second brand which is available in the market after nestle.

Italy and Spain. Today. the Group changed its name to Nestlé Waters. ISO 17025 (Norway & PNAC) and Organic certification. whenever.. commenced operations in 1988.40 Cans . especially for water with a low mineral content that the whole family can drink. Hungary. ISO-14001. this time in six European countries: Nestlé Aquarel. HACCP.its daily sale according to our research is 20…. a token of Nestlé's decisive commitment to the bottled water market. which now represents 9% of its sales. I am sure that you are already aware of worldwide interest in natural products and their fast growing consumption. as a leading natural product manufacturing company in Pakistan. WE have marketed natural mineral water under brand name "Sprigley" in Pakistan and overseas market including Afghanistan. Germany. Our modern manufacturing facility. University of the Punjab. Nestlé Aquarel also uses the multi-source concept to satisfy new consumer expectations. Sprigley We are pleased to introduce Qureshi Industries (Pvt) Ltd. We are keen to introduce traditional Unani and Ayurvedic products of international Standards by Qarshi. Belgium.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Nestlé Pure Life is drinking water that has been treated and rematerialized using a standardized industrial process to ensure purity and quality and is marketed in emerging countries.Its office in Gujranwala at 21/Jalil Plaza Court Road. fitted with latest equipment of European and US origin. In April 2002. wherever and however thanks to the wide variety of its offer in terms of distribution and product mix. Middle East & Africa with six International Certifications Accreditations: ISO 9001. The Group is able to offer top quality brands and innovative packaging to meet the individual needs of the water consumer all over the world. Gujranwala Campus 74 . Paani The paani brand introduced in 1st July 2006. Natural spring water currently from nine different springs in France. the brand paani launch only in Gujranwala. We are the first and only organization in SAARC. A second product with the Nestlé name was launched in May 2000. Nestlé Waters is established in 130 countries and markets about 70 different brands.Its also provide the facility of Free home Delivery. The company was established in 1968.

5 liter Yes Yes Yes -Yes Yes Yes -Price 12 14 14 -10 15 10 -1.5 liter No Yes Yes Yes Yes Yes Yes Yes Price -24 24 22 20 20 25 24 Others --10 liter 6 liter --19liter 19 liter Price --60 50 --90 90 Area of research • Model town • Satellite town • People colony • University of the Punjab University of the Punjab. Gujranwala Campus 75 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCT LINE OF DIFFERENT BRANDS Brand Name Dico Springley Aqua safe Askari Aquafina Nestle Panni Sufi 0.

But our brand Aquafina the company follows the method of indirect method which is problem to create and know the actual customer demand. Psychological factors should be considered. More Benefits to shopkeepers should be introduced. Salesman training & behavior should be improved. Gujranwala Campus 76 . As nestle & aqua-safe have followed the riddle “customer is the king” Aquafina can be benefited from the success story of these brands. • • • • • Distribution Network If we talking about the main and leader brand of the mineral water it is nestle and the company follow the strategy of distribution by the both method .the direct and indirect selling. Provide stands for putting the bottles as the recent market leader nestle is giving. Advertising budgets needs to be revised as we see Paani is not yet arrived in market but have a good awareness level among people. they must understand CRM & PR Concepts. University of the Punjab. Pricing strategies can be considered and competitive prices should be followed people think that low prices leads toward lower quality.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED How to increase customers for Aquafina • • Customer oriented policies are infect required.

Promotion and Advertising Each brand of the leader companies advertise as the main brand of the company.It means they are not bound such Brand. University of the Punjab. Askari. They are bound to sale only nestle. In university of the Punjab and Punjab College we also find nestle not other Brand. Gujranwala Campus 77 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Incentive to distributor The Nestle and Aqua safe provide the facility to indirect seller and the direct seller *salesman*to maintain the clients by the receiving amount of bill from agencies and shopkeeper according to their timing convince. In people colony only Utility store is bound to sale nestle. Sprigly.Maraj Baker in model town satellite town we find different brand like Aqua safe. In Asim bakers and Al. So Aquafina also adopt this policy. Contracts in the organization of mineral water brand In model town and satellite town the main bakers like Meer bakers has contract with nestle for selling the mineral water.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 78 .

Head of finance department assigned me duty to make financial comparison of Pepsi Cola International and Coca Cola International. Result of this study is as follow University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENT OF FINANCE DEPARTMENT I spent last two weeks in shipping. Gujranwala Campus 79 FINANCE & OTHER DEPARTMENT DEPARTMENT . purchase and account & finance department.

Here the comparative study of 2005with 2006 done then graphically represents the Change between two years. Raito Analysis Ratio means “one number expressed in term of another a ratio is statistical yardstick by mean of which relationship between two or various figures can be compared or measured. and Subsidiaries which is little bit different from other organizations. Here we are going to explain the ratio analysis of PepsiCo Inc. Solvency ratios D. Financial ratios can be divided into the following five parts A. Comparative study “In this study we analysis the proportional change in two years”. Gujranwala Campus 80 . Profitability ratios University of the Punjab. Liquidity ratios B." and it is done through ratio analysis. Activity ratios C.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FINANCIAL ANALYSIS Financial Analysis "Financial statement analysis is the process of identifying of financial strengths and weaknesses of the firm by properly establishing relationship between the items of the balance sheet and the profit &loss account.

Market ratios University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED E. Gujranwala Campus 81 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BALANCE SHEET

(in million except pert share amount ) Net Revenue Cost of Sales Selling, general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before the income Taxes Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income Net Income per common Share ----Basic Continuing Operations Discontinued operations Total Net Income per common Share ----Diluted Continuing Operations Discontinued operations Total

2005 $32562 14176 12314 150 5922 557 (256) 159 6382 2304 4078 $4078 $2.43 2.43 $2.39 $2.39

2004 $29261 12674 11031 147 150 5259 380 (167) 74 5546 1372 4174 38 $4212 $2.45 0.02 2.47 $2.41 0.02 $2.44*

University of the Punjab, Gujranwala Campus

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

INCOME STATEMENT (in million except pert share amount ) 2005 Asset Current Asset Cash and cash Equivalents $1716 Short-term investment 3166 Accounts and notes receivable, net 3261 Inventories 1693 Prepaid expenses 618 Total Current Assets 10454 Fixed Asset Property, Plant and Equipment, net 8681 Amortizable Intangible Assets ,net 530 Goodwill 4088 Other nonamortizable Intangible Assets 1086 Long-term investment 3485 Other Assets 3403 Total Fixed Assets 21273 Total Assets $31727 Liabilities and Shareholders Equity Current Liabilities Short-term obligation $2889 Account payable 5971 Income tax payable 546 Total current liabilities 9406 Long-term liabilities Long-term Debt obligations 2313 Other liabilities 4323 Deferred Income Taxes 1434 Total Long-term liabilities 8070 Total liabilities 17476 Commitments and Contingencies Preferred stock, no par value 41 Repurchased Preferred Stock (110) Common Shareholders Equity Common stock, par value 1 2/3per share (issued 1,82shares) 30 Premium 614 Retained earrings 21116 Comprehensive loss (1053) Total 20707 Less: repurchased commonof the Punjab, Gujranwala Campus stock (6387) University Total common shareholders Equity 14320 Total liabilities and shareholders Equity $3172 2004 $1280 2165 2999 1541 654 654 8149 598 3909 933 3284 2475 19348 $27987 $1054 5599 99 6752 2397 4099 1216 7712 14464 41 (90) 30 618 18730 (886) 18492 (4920) 83 13572 $27987

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

University of the Punjab, Gujranwala Campus

84

Gujranwala Campus 85 .36 2.29 31.22 times 8.97% 18.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Ratios Current Ratio Quick Ratio Absolute Liquid Ratio Working Capital Inventory Turnover Ratio Average Collection Period Average Payment Period Total Assets Turnover Ratio Solvency Ratio Interest Coverage Ratio Gross Profit Margin Operating Profit Margin Net Profit Margin Earning Per Share Return on Equity Return on total Assets Price Earning Ratio Market/Book Ratio Year Year 2004 2005 Liquidity Ratios 1.31 8.49time 23.05times 1.11 1.55 31.93 0.03% 28.87% Market Ratios 27.53 8.51 $1887000 0.13time Profitability Ratios 56.37times 69days 66days 37days 36days 1.05% 12.03times Solvency Ratios 0.52 $1048000 Comments Poor Poor Good Poor Good Poor Good Poor Poor Poor Poor Good Poor Poor Poor Poor Good Poor Activity Ratios 8.46% 17.05 0.07 University of the Punjab.69% 56.47 28.28 1.47% 15.19% 14% 12% 2.51 0.

Market Book ratio decrease because our equity or retained earning decrease so automatically its effects the market /book ratio. University of the Punjab. Total Asset turnover is decrease because we are not properly utilized the assets it’s become the cause of less sales volume. Interest coverage ratio is also in poor area of the ratio analysis which shows the poor condition than the previous year its mean we have less amount for pay the interest to creditors. Its mean the inventory more rapidly become the part of production. Working capital decreases so we can limit to meet our daily expenses. Profitability Ratio The Gross Profit Margin with respect to the previous year is decreased and poor in the ratio analysis its means our production cost increases which is not earn favorable profit.Price earning ratio increase its shows the company performs better in secondary market. Over all the Solvency condition of the Pepsi Co is poor with the comparison to the previous year. Earning per share decreases due to decline in net profit .net profit also decrease by 2%its shows our expenses of Tax and our expenses for interest increases. The absolute quick ratio increase to some extend it means we can easily pay our debts. Overall all the analysis of profitability ratios interpret ate the poor conditions. As the company policy is changed that company is poor to collect the money from the account receivables. As the average collection period is increased. The quick ratio also decreased its mean our inventory does not quickly become the part of production or on the other hand the goods are sold on credit basis which decrease the quick ratio. Gujranwala Campus 86 . Market Ratio Price Earning Ratio and the Market/ Book ratio are increased and decrease with respect to the previous year ..Return on equity and return on asset also decreases because net profit. Activity Ratio The inventory turn over ratio increase by some points and it’s favorable for our operation of business. Operating profit margin is increase its mean our profit margin increase as compare to expenses. Average payment period is decrease which is favorable.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED RATIO ANALYSIS Liquidity Analysis The current ratio is decreased that’s means the total assets against the total liabilities has been increased. Solvency Ratio The solvency is increased which shows that our external obligations increases which is not favorable for the business. Its means we quickly meet the creditors payment.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED TREND ANALYSIS In trend analysis we done two types of analysis. A comparison of statements over several years reveals direction. income statement side-by-side and reviewing changes in individual categories on a year-to-year or multiyear basis. these are Horizontal Analysis It is conducted by setting consecutive balance sheet. speed and extent of a trend(s). Cross sectional analysis "It in loves comparing the firm's ratios to those of others firms in its industry or to industry averages. Here we assign 100% value to any key item of balance sheet or income statement and then see portion of other items in this percentage. Gujranwala Campus 87 ." University of the Punjab. The horizontal financial statements analysis is done by restating amount of each item or group of items as a percentage. Vertical Analysis Like horizontal analysis this can also done for balance sheet and income statement.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 88 .

general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before income Tax Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income 2004 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 2005 111% 111% 111% 102% --113% 147% 153% 215% 115% 168% 98% -111% Change 11% 11% 11% 2% --13% 47% 53% 115% 15% 68% -2% -11% Comments Favorable Unfavorable Unfavorable Unfavorable --Favorable Favorable Unfavorable Favorable Favorable Unfavorable Favorable -Favorable Income statement 115 110 105 100 95 90 Net Revenue operating profit net income 2004 2005 University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Net Revenue Cost of Sales Selling. Gujranwala Campus 89 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 90 .

net Amortizable Intangible Assets . no par value Repurchased Preferred Stock Common Shareholders Equity Common stock.net Goodwill Other nonamortizable Intangible Assets Long-term investment Other Assets Total Fixed Assets Total Assets Liabilities and Shareholders Equity Current Liabilities Short-term obligation Account payable Income tax payable Total current liabilities Long-term liabilities Long-term Debt obligations Other liabilities Deferred Income Taxes Total Long-term liabilities Total liabilities Commitments and Contingencies Preferred stock. Plant and Equipment.82shares) Premium Retained earrings Comprehensive loss Total Less: repurchased common stock Total common shareholders Equity Total liabilities and shareholders Equity 2004 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 2005 134% 146% 142% 109% 94% 121% 107% 69% 104% 116% 106% 137% 109% 113% 275% 107% 551% 139% 96% 105% 118% 107% 120% 100% 112% 100% 99% 113% 119% 112% 125% 105% 113% Change 34% 46% 42% 9% -6% 21% 7% -31% 4% 16% 6% 37% 9% 13% 175% 7% 451% 39% -4% 5% 18% 7% 20% --12% --1% 13% 19% 12% 25% 5% 13% Comments Favorable Favorable Favorable Favorable Favorable Favorable Favorable Unfavorable Favorable Favorable Favorable Favorable Favorable Favorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable -Unfavorable Unfavorable Favorable Unfavorable Favorable Unfavorable Favorable Favorable University of the Punjab. par value 1 2/3per share (issued 1. net Inventories Prepaid expenses Total Current Assets Fixed Asset Property. Gujranwala Campus 91 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Asset Cash and cash Equivalents Short-term investment Accounts and notes receivable.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Balance sheet 150 100 50 0 total assets fixed assets current assets 2004 2005 Balance sheet 150 100 50 0 current Liabilities fixed Liabilities equity 2004 2005 University of the Punjab. Gujranwala Campus 92 .

Gujranwala Campus 93 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

50% -19% 1% -0.50% 0.46% --17.7% -0.9% 7% 11.12% 14.9%% 2004 100% 43% 37% 0.75% 0. Gujranwala Campus 94 .50% 0. general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before the income Taxes Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income 2005 100% 43% 38% 0.488% 18.63% income statement(2005) cost of sale operating profit net income saling and admin expenses income before tax University of the Punjab.25% 19.75% 5% 14.786% .9% -11.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Net Revenue Cost of Sales Selling.54% 1.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 95 .

82shares) Premium Retained earrings Comprehensive loss Total Less: repurchased common stock Total common shareholders Equity Total liabilities and shareholders Equity 2005 16% 30% 31% 17% 6% 100% 41% 2% 19% 5% 16% 17% 100% 100% 31% 63% 6% 100% 29% 53% 18% 100% 100% 0. net Amortizable Intangible Assets .3% 147% -7% 145% -45% 100% 100% 2004 15% 25% 35% 18% 7% 1005 42% 3% 20% 5% 17% 13% 100% 100% 16% 83% 1% 100% 31% 53% 16% 100% 100% 1.20% 4. Plant and Equipment.net Goodwill Other nonamortizable Intangible Assets Long-term investment Other Assets Total Fixed Assets Total Assets Liabilities and Shareholders Equity Current Liabilities Short-term obligation Account payable Income tax payable Total current liabilities Long-term liabilities Long-term Debt obligations Other liabilities Deferred Income Taxes Total Long-term liabilities Total liabilities Common Shareholders Equity Common stock. par value 1 2/3per share (issued 1. net Inventories Prepaid expenses Total Current Assets Fixed Asset Property. Gujranwala Campus 96 .22% 4.6% 138% -7% 136% -36% 100% 100% University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Asset Current Asset Cash and cash Equivalents Short-term investment Accounts and notes receivable.

Gujranwala Campus 97 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

5% 12.35times 23.52 $1048000 Comments Good Good Good Good Good poor Good Good Poor Poor Poor Poor Poor Ok Ok Poor Good Poor Activity Ratios 5.13time Profitability Ratios 64.29 29. Gujranwala Campus 98 .89 0.11 0.33 8.5% 56.04 2.37times 36days 66days 140days 36days 0.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Ratios Current Ratio Quick Ratio Absolute Liquid Ratio Working Capital Inventory Turnover Ratio Average Collection Period Average Payment Period Total Assets Turnover Ratio Solvency Ratio Interest Coverage Ratio Gross Profit Margin Operating Profit Margin Net Profit Margin Earning Per Share Return on Equity Return on total Assets Price Earning Ratio Market/Book Ratio Coca Cola PepsiCo International International Liquidity Ratios 1.78% 28.46% 26.47% 16.45 0.93 0.34% 18.03times Solvency Ratios 0.87% Market Ratios 23.75times 8.48 $414000 0.64 28.19% 21% 12% 2.78times 1.07 SWOT ANALYSIS University of the Punjab.04 1.55 25.31 10.

They also give incentives to their dealers. no caffeine. People prefer any brand of Pepsi. which use air curtains . therefore.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED StrengthS Well-developed strategy Pepsi Cola recognizes there is a right time and place for their product. They are providing quality products to the customers that include their services and products. There is no open space in production plant. which includes the hygiene factor and their packing. 100% hygienic factory exists in Gujranwala that has high-speed pillars . They mostly keep a check on the dealers to maintain the quality.24 hours filling in factory. includes gas. They full fill the demands of the consumers by offering different scheme and by reducing prices. black color. attractive logo etc are its strength. The company consists of the snacks University of the Punjab. Pepsi Cola control soft drink market. which increase their productivity. their strategy makes room for adjustments Brand name Reputation One of the major advantages that Pepsi cola its the global brand and have done strong advertising and promotion internationally Its Cola flavor. They maintain their quality.000 employees. Well known company Pepsi Company is the world leader and convenient food & beverages with revenues of about $27000 billon at over 143. Gujranwala Campus 99 . Their success can be attributed to their overall strategy to produce and promote their products Differentiation advantage This is only factory in Pakistan.all production plant is covered up. unique taste. Good marketing skills and Grasp market region Pepsi is now a days working on this concept because they want to increase their market share.

Pepsi’s brands are available in nearly 200 countries & territory. Weaknesses Conflict and politics After 9-11 scenario and Iraq war. strong field execution. The profitability of their international business continued to improve and it has become a more significant contributor to their performance. Basic requirement of them is financially strong people. Opportunities University of the Punjab. Distributor’s excellent service PepsiCo search strong.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED business of Frito lay North America and the beverage in food business is of Pepsi coke beverage and food. devoted and loyal people. and effective innovation as their diet. majority Pepsi consumers turned towards other beverages due to sentimental point of view. Many of Pepsi company brands use are over 100 years old but the corporation is relatively young. Revenue growth and cost management offset a relatively more volatile raw material cost environment. Gujranwala Campus 100 . water and flavor portfolios partially compensate a continued shift away from their Pepsi trademark. experienced parties. Sponsoring matches all over the world Pepsi sponsors world cup. devoted with product. cricket series matches to increase its viability and brand awareness and become more involve with customers. Financial position and credit rating are strong Their domestic organization achieved revenue growth from a healthy pricing environment. loyal with company and involve in their business.

but the corporation is relatively young through its strong strategic planning. innovation.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Penetrating market would motivate considerable sales growth Quality. and responsiveness to customers requires a strategic plan.Many of PepsiCo's brand names are more than 100-years-old. can help them to achieve a competitive advantage by lowering the cost of creating value. They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers. Gujranwala Campus 101 . Nevertheless. Expanding into foreign markets It is the global brand and have done strong advertising and promotion internationally Pepsi brands are available in nearly 200 countries . attaining efficiency. innovation. and responsiveness of Pepsi to customers. Threat Increase in competition (other beverages) Their new strategy for International beverages is to focus on building their core business in markets in which they are already strong and in emerging markets where they believe the competitive playing field is essentially level RECOMMENDATIONS University of the Punjab. customers. or by adding value above and beyond that offered by Competitor. bottlers and the community. quality. Existing customer base is high Pepsi Cola strives to create value for their consumers.

Now NBC combining all it power and trying to approach like Coca Cola. . In which employees give important to the company and its customer. Gujranwala Campus 102 . University of the Punjab. Management should take effective actions to reduce it. The company should use the participative management system in order to increase the job satisfaction level of employees Employee turnover rate is very high in the organization.    Latest reorganizing efforts are necessary to make it cost effective also making its facility accordingly to modern conditions  Company management has to put its all effort to change the prevailing culture of the company and to put the foundation stone of business oriented culture.  To attract the customer in the future NBC have to make extensive effort to give extra facilities to retailers and consumers.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Management of the company is not participative.  The procedure of taking services from the company must be made easier and straight forward not involving long difficult procedure for simple task. NBC major fault is that wasn’t keep its pace with on going changing in industry unlike Coca Cola.  The outlook and interior lay out of the company is another thing which needs to be improved.

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