INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BRIEF HISTORY OF PEPSI COLA INTERNATIONAL
In 1893--Caleb Braham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain with the name of "Brad's Drink, In 1898, it is renamed as “Pepsi cola “on August 28, 1898. Pepsi-Cola receives its first logo. Weekly the first Pepsi-Cola newspaper advertisements appeared in the New Bern Journal. Mr. Braham devotes all of his energy to developing Pepsi-Cola into a fullfledged business He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company. 1903--"Doc" Braham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation. 1904--Braham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi is sold in sixounce bottles. Sales increase to 19,848 gallons. 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. Pepsi receives its new logo, its first change since 1898. 1906--Pepsi gets another logo change, the third in eight years. The modified script logo is created with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605 gallons. 1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.

University of the Punjab, Gujranwala Campus

1

HISTORY

Vision
PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate environment, social, economic – creating a better tomorrow than today Tomorrow > Today We believe Sustainability lives at the intersection of public and corporate interest. It

encompasses citizenship and corporate social responsibility, which are about doing the right things for society and for the business. It encompasses the health of the Company, which is about fulfilling our mission of creating financial rewards and growth.

Mission Statement

“To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate, and in everything we do, we strive for honesty, fairness and integrity.”

PEPSICO IN PAKISTAN
2

Pepsi cola is also very popular in Pakistan that’s why its market share is about 90% in the soft-drink market. Pepsi Cola International, a remarkable name in the cola industry is doing its business in Pakistan through franchising. PCI has developed following bottlers in Pakistan till now. Naubahar Bottling Company is the largest manufacturer and distributor of Pepsi Cola soft drinks in Pakistan. These franchises are located in: Karachi Lahore Multan Faisalabad Gujranwala Peshawar Islamabad Sukkher Hyderabad

NAUBAHAR BOTTLING COMPANY

3

The Company in which I done Internship

Organization: Naubahar Bottling Company Address: S.I.E, Model Town, Gujranwala, Pakistan Naubahar is a largest franchise of Pepsi cola International .producing and distributing international brands like Pepsi, teem, & 7up and Mountain dew .plant is situated in Gujranwala, Pakistan

Plant capacity Naubahar Pepsi cola industry has a moderate and big plant. It can produce 600 bottles in one minute. It has also the water treatment plant which can take raw water from 500 dept, treat and filter it and then store it. Plant can store 20’000 gallons

Location Advantage Water level is up than other locations and quality of water is good, due to this it is cost effective.

About employees There are 1500 employees attached with the production department in with about 800 labors are permanent and others are on contract base. 120 employees attaches with the sales and other departments.

4

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Naubahar Bottling Co. (Pvt.) Ltd. (NBC) is one of the nine (09) franchises of “Pepsi Cola International” in Pakistan. Naubahar Bottling Co. (Pvt.) Ltd. (NBC) first was involved in the business of manufacturing and marketing of Coca-Cola. Later on it started manufacturing and marketing business with Pepsi Cola in May 27, 1981. The Area allotted to it, was Gujranwala Franchise. The franchise area consists of the following nine districts. 1. 2. 3. 4. 5. 6. 7. 8. 9. Gujranwala Gujrat Hafizabad Mandi bhaudin Jehlum Sialkot Narowal Sheikhupura Chakwal

The company operates through a well-established network of a number of distributors. The company has two types of delivery systems i.e.

 

Director delivery system Indirect delivery system

The basic difference between the direct and the indirect delivery system is that in a direct distribution system, the company spends its own resources while in an indirect distribution; the dealer spends his own resources on all the factors which increases the sales volume:

University of the Punjab, Gujranwala Campus

5

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Direct Delivery System
Manufacturer Retailers Customers

Indirect Delivery System
Manufacturers Distributor Retailers Customers

Objective
The major objective of the company is to produce and supply of highest quality, which confirms to both the national and international quality stands. The company is committed to provide maximum level of customer satisfaction.

Future Planning
The company operates through well experienced, loyal and hardworking employees exceeding 800. The first and the most basic plan it to train them according to the changing technology and computerized environment, and satisfying their needs and requirements. Upgrading the plant structure and installation of the new machinery are other plans. The company is planning to increase its sales force and development in its infrastructure in the coming time period. Company has also recently purchased plants from “Double Cola”. There were 02 plants installed for the production of 250ML (NR) bottles. Company is now changing these plants to 250ML (RB) Plants and also another plant is being installed there for the production of:  1500 ML (PET)  2250 ML (PET)s  500 ML (PET) The company has planned to bring these plants into operations by August 2006 and it has been registered as “Safina Enterprises Ltd.”

University of the Punjab, Gujranwala Campus

6

accuracy & quality services. We also ensure that we do things right. We ensure that responsibility & fairness in all our decisionmaking. University of the Punjab. EMPLOYEE RESPECT & DIGNITY We treat each of our employees with fairness. QUEST FOR QUALITY We ensure that each moment of our time is spent on value adding activity. We must ensure that we do everything to meet and exceed the customers expectations with perfect to times. We treat our colleagues as our internal customers & ensure that the requirements of internal customer focus are always met. first time every time.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED OUR CORE VALUES CUSTOMER FOCUS We treat each of our customer equality & as the most important person while we interact with him/her. which includes giving constructive feedback for their development. TEAM BASED APPROACH We work towards achievement of our vision & mission as a combines group. We celebrate diversity and seek suggestions from all employees for improvement. Gujranwala Campus 7 . We always seek ways for exceeding expectations of customers & colleagues. We encourage inter & intra-departmental communications.

Gujranwala Campus 8 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED BOARD OF DIRECTORS OF PEPSICO University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 9 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 10 .

Malik Hameed Mr. Ahmad Khan Mr Aarif Sarwar Qureshi Mr Muhammad Khan Mr. Abid Hussain Mr. Gujranwala Campus 11 . Khan Mr. Khan Mr.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MANAGEMENT OF NAUBAHAR BOTTLING COMPANY Managing Director (Owner) Director General Manager Sales Manager (Local) Sales Manger (Out) Plant Manager Production Manager Human Resource Manager Business Analyst Marketing & Services Manager Shipping & MIS Manager Audit Manager Finance Manager Quality Control Mr. Saeed Ullah Khan Mr. Adnan A. Shamim Khan Mr. Asif Hamid Mr. Asim Awan Mr.Rana Qamar Bilal Mr Naveed Ahmad Mr. Aftab A.Aftab Tassaduqe University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MANAGEMENT HIERARCHY University of the Punjab. Gujranwala Campus 12 .

you have to delight them and this can be done by acting upon this phrase.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MARKETING MIX OF NAUBAHAR BOTTLING Marketing is the task of creating. These four marketing tools are viewed as 4c’s by the consumers. University of the Punjab. and reliability in all transactions. The customer seeks for value and satisfaction. These marketing tools are known as 4 p’s of marketing. 4 P’s Product/ Service Price Place Promotion 4 C’s Customer Solution Customer Cost Convenience Communication To identify the customer needs and fulfilling hem is the basic objective of an organization. marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Marketing is not just satisfying your customers. raising benefits. The organizations can increase the value of the customer offering in several ways e. which ensures complete security. Organizations identify and profile distinct group of buyers who might prefer or require varying products and marketing mixes.g. PepsiCo is one of the world leading companies. reducing costs etc. “Under Promise and Over Deliver” Naubahar Bottling Company provides a winning combination of products and services to its prime customers. promoting and delivering goods and services to consumers and businesses. Gujranwala Campus 13 .

The organization will offer those products and services. • • • • • Cola Coffee-related Diet-related Fictional Varieties Parodies BRANDS INTRODUCED IN PAKISTAN • • • • • • • • Pepsi cola Pepsi Diet Teem Pepsi Twist Marinda Aquafine 7 up Mountain Dew PEPSI MARKETING PHRASES University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCTS A product is anything that can be offered to a market to satisfy a want or need and a service is an act or performance that is essentially intangible and does not result in the ownership of anything. which result in maximum profits and minimum costs. What products or services have to be offered to the target market depends on the market requirement and also the organization’s profits. There are following contents according to which types of PEPSI are described. Gujranwala Campus 14 .

"Nothing Else is a Pepsi". "Generation Next". Gujranwala Campus 15 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 1909-1939: 1939-1950: 1950-1963: 1953-1961: 1961-1963: 1963-1967: 1967-1969: 1969-1973: 1973-1975: 1975-1978: 1978-1981: 1981-1982: 1983-1983: 1984-1991: 1991-1995 1995-1997 1997-1999 1999-2000 2000-2003 2003-Onward Delicious and Healthful Twice As Much For A Nickel Too The Light Refreshment Be Sociable Now It's Pepsi For Those Who Think Young Come Alive! You're In The Pepsi Generation Taste That Beats The Others Cold You've Got A Lot To Live. The Choice Of A New Generation "Got to Have It". "Ask for More"/"The Joy of Cola". Dil ha tu mango more University of the Punjab. Pepsi's Got A Lot To Give Join The Pepsi People Feeling' Free Have A Pepsi Day Catch That Pepsi Spirit Pepsi's Got Your Taste For Life! Pepsi Now! Pepsi. It's the Cola"/"Dare for More".

Gujranwala Campus 16 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The Pepsi marketing phrase has also changed many times. PEPSI LOGOS The Pepsi logo has changed many times over the years. University of the Punjab. Here's a chronological history of the various logos. The marketing folks at the company felt free to invent new phrases whenever they thought the public would be receptive to the change.

THE OTHER BRANDS PRODUCED BY THE ORGANIZATION ARE  PEPSI  PEPSI DIET  MIRINDA University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 2003 THE MAJOR BRAND OF NBC IS PEPSI 250 ML. HAVING HIGHEST MARKET SHARE WHICH IS 47% AS COMPARED TO OTHER BRANDS. Gujranwala Campus 17 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  TEEM  7UP  7UP DIET  MOUNTAIN DEW COMPLETE PRODUCT LINE OF NAUBAHAR BOTTLING COMPANY (NBC) University of the Punjab. Gujranwala Campus 18 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PACKING UNITS 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case 175 ML 24 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 300 ML(NR) 12 bottles per case MIRINDA 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 300 ML(NR) 12 bottles per case TEEM 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 300 ML(NR) 12 bottles per case 7UP DIET 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case 7UP 250 ML 24 bottles per case 1000 ML 12 bottles per case 1500 ML(PET) 6 bottles per case POST MIX 1 Cylnder 1000 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case MOUNTAIN DEW 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case PEPSI DIET 250 ML 24 bottles per case 1500 ML(PET) 6 bottles per case 330 ML CAN 12 bottles per case University of the Punjab. Gujranwala Campus 300 ML(NR) 12 bottles per case BRANDS PEPSI VOLUME 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 175 ML per bottle 114000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 96000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 114000 ML 1000 ML per bottle 300 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 114000 ML 1000 ML per bottle 330 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 250 ML per bottle 1500 ML per bottle 330 ML per bottle 19 300 ML per bottle .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRICE It is second important tool of marketing mix because it plays a major role in determining the customer’s choice. Also it is the only marketing tool that results into revenue. Gujranwala Campus 20 . The University of the Punjab.

Following is the list of prices of different products NBC Products 250 ML of each brand 1000 ML of each brand 1500 pet ML of each brand Prices Rs 10 Rs 30 Rs 40 Naubahar Bottling Company normally uses on going price strategy by seeing its major competitor Coca Cola besides this company also uses Discount price strategy during special occasions. PLACE The location of the organization plays a vital role in making its operations profitable.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED customer makes a comparison between the prices offered by other companies and PepsiCo and then selects the most suited offer. Gujranwala Campus 21 . If the organization outlets are located in some near markets then it will be very easy for it to attract people. Therefore NBC has most of its outlets at places where it can reach its University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED targets customer easily. General stores Cold corners Parks Traffic areas and public areas Retailers and distributors Vegetables and fruit shops • Competitors Following are the competitors of NBC • • • • • • Coca cola is one of the major competitors Ammarat cola Macca cola Rc cola Double cola Jolt cola University of the Punjab. Following are the major areas which come under operations of NBC:        Sialkot Gujranwala Gujrat Shahdara Jehlum Sheikhupura Narowal (Recently Established Main customers in Gujranwala are • • • • • • • • • Shelton hotel & Bakers Meer bakers Asim bakers Arif cold corner Wapda town marriage town Azim tea and cold corner Rehman cold corner Beauty general store Al jennet banquet hall NBC identifies their target market in Gujranwala division through following ways. Gujranwala Campus 22 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PROMOTION University of the Punjab. Gujranwala Campus 23 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PepsiCo is actively participating in promotion of its products and services through advertisement and other promotional schemes. PepsiCo spends a major portion of its budget on advertising. Advertising is done through different ways like • Point of Purchase Promotion • Personalizes Marketing University of the Punjab. Gujranwala Campus 24 .

Now Pepsi has become the need of everyone and it is only possible due to its strong promotion. Gujranwala Campus 25 . University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • Pepsi Culture PepsiCo has also developed its culture among children and Next Generation is its Slogan.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FIELDS OF ACTIVITIES Naubahar Bottling Company is the franchise of Pepsi Cola International. Gujranwala Campus 26 . only company receives Concentrate (basic formula) from Pepsi cola international and remaining other activities are performed by the company itself. University of the Punjab. Following are the major departments of NBC. It performs all the operations through its different department.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • • • • • • • • HRM MIS Purchase Production Shipping Marketing & Sales Cash and Accounts Audit & Taxation HRM DEPARTMENT Recruitment Procedure in NBC Major sources of potential job candidates are  Newspaper Adds  Internal Search Advertisement  Employees Referrals (Permanent Employees of NBC)  Manager’s Recommendations University of the Punjab. Gujranwala Campus 27 .

 After assessing current capabilities of future needs a program should be developed to have right person for the right job & at right time.  At the moment. Gujranwala Campus 28 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The candidates are selected on the basis of  Written Test  Interview by HR Manger  Interview by Concerned Department Head  Final Interview by MD/Director Interviews for worker level job where qualification and skill requirement is low. OBSERVATION & SUGGESTION There should be proper planning by:  Assessing current human resource standards & generating human resources inventory. This is for few selected persons in NBC training is generally on the job employees in all departments are bearing by the time or with the help of seniors. University of the Punjab.  Assessing future human resources needs by organization’s strategies & future programs. Orientation is the introduction of new into his or her job & the organization. HR department is itself facing staffing problem & it seems to be non existent. this formal procedure is not adopted rather candidates abilities are fledged by department head and sent to factory manager for approval.

There must be some channel to communicate employees problem/suggestion/comments University of the Punjab.g. Teams (functional. facilitate cooperation & improve employee morale. self-managed. Only best employee of the month program is implemented highlight employees whose work performance is excellent. It is generally three four days patience test & trouble some for candidates from other cities or already doing jobs. transfer & promotion. Candidate have to sit day long waiting for management approval to start test & then. problem solving) should be to speed decisions. Motivation is the willingness to exert high level of effort to reach organizational goals. These should be canalized in positive approach e.  Performance appraisal has only once but it was a useless exercise because its results were not used in future planning or changes. communication link instead of source of conflicts. There would be lobbies or affiliations in the organization. To get performance feed back. Career development can be in term of job rotation. Performance appraisal should be conducted: To know development & training needs of employees. There is service of interviews which have no time table.  For the medical bills and small loan employees need to get managing director’s approvals and then pass through a long procedure. It should be simplified. Anticipate direction for future performance To change/ compensation system.  Computer & job related aptitude test should also be made part of selection tests to have better job personality fit.     There is not idea of planned career development in NBC. anticipating change & helping employees to learn new skills and improve utilization of a personal abilities. Department heads should be authorized to approved loans and medical bills up to a certain amount. increase performance. mentoring. Gujranwala Campus 29 . The general level of motivation in NBC employees is very low and in NBC employees is low and they are dissatisfied with their jobs and pay scales. It improves the organization's ability to attract of retain talented people. cross functional.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  The selection process through which candidates pass is very slow & time consuming pass is very slow and time consuming.

Experienced staff is leaving the organization or searching for opportunities. Absenteeism is controlled because total forty annual leaves are allowed but more important reason it that employees feel self responsibility. With the kind attention and efforts of general manager & deputy general manager. No attitude surveyor any internal research has ever conducted by the HR department to get insight of employees thinking. Best employee of the month award should for each department. Qualified & young people are joining the organization. suggestion box.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED directly to top management e. the situation is improving. These suggestions should be discussed in quality control meetings. Gujranwala Campus 30 . However the alarming indicators are turnover and job satisfaction.g. University of the Punjab. Employees in NBC are performing well but they have low level of motivation. The organization is facing high turnover rate and employees are dissatisfied with their jobs and pay scales.

The MIS department is currently performing its day-to-day operations as well as involved in software development. MIS is now the back bone of the whole system of NBC. basic salary. paper work and saved a lot of precious time. name. All computers in the department are networked by LAN (local area network) the department has licensed software working. In this era of rapid and frequent changes. Gujranwala Campus 31 . The department is working with a small setup & satisfying the information requirements of the organization with a smart staff and developed setup. allowances. liquid out slip. full in slip. The following systems are working in the department. the department has eliminated much workload. MIS department of NBC is playing a vital role in this regard. line efficiency. It incorporates     Sales system Cash system Shipping system Post mix system The basic input of this system is empties slip. employee code.0 is in execution. organizations are rapidly moving towards computerization and information systems. mechanical efficiency. empty short slip. tax. Information systems are generally defined as the systems that provide regular and current information to management for decision-making. SALES & DISTRIBUTION SYSTEM The most comprehensive system of MIS is sales and distribution system. PLANT EFFICIENCY SYSTEM The system is designed to keep current information about what is going on in production & plants. The system is helpful in getting production figures and reports about line utilization. At the time oracle 8. the reports of the system are University of the Punjab. . It also provides technical assistance and training to other departments. This information is very useful in decision-making. reliable and accurate information to the management. it provides current. net pay and any other adjustments supplied by time office.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MIS DEPARTMENT INTRODUCTION In today's fast moving business environment.

Payroll report incorporates. Price details Empty details Package details Publicity position Quality status The system is designed in such a way that reports can be obtained about outlets:    Distributor & area wise Route wise District wise University of the Punjab. The system is implemented at each depot as well. The output of the system is pay slips and payroll report at the end of month. PAYROLL SYSTEM There is separate payroll system for NBC and Friend's Agency. stoppage. breakage. Gujranwala Campus 32 . In addition. semi annually. depot wise ) Shipping shift summary Daily liquid out report Agent wise load out summary Agent wise sales summary District wise sales summary Computerize sales statements (monthly. production time etc GENERAL LEDGER SYSTEM General ledger system of Accounts is on line from IST July. MARKETING INFORMATION SYSTEM MIS is very strong software aimed to keep current record of each & every outlet of the franchise. depot wise ) settlement sheet ( dealer wise. All these reports are extremely important in the day-to-day operations of the abovementioned departments. The system logs all accounts and shows balance sheet & profit & loss statement incorporating every transaction.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED           load report ( dealer wise. Through this system. actual production. 2000. paid time. annually) Cash report Filled inspection. customized reports can be obtained as required. management can get the information at any time about:      Name & address of each outlet.

A small computer books library will help the staff to add their skills.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The system is useful in accessing market & investment position in each area. Gujranwala Campus 33 . FUTURE PLANS The future program of the department is:    Networking with Depots Internet development within organization ERP Implementation in the Company as a whole There should be formal web site and e-mail accounts of employees in the organization. University of the Punjab.

In this case the prices are settled at the desired level.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PURCHASE AND PROCUREMENT DEPARTMENT As oppose to its meaning the root purpose of the purchase department is savings. In this case the supplier has to bear the charges of shortages or low quality. Gujranwala Campus 34 . SUPPLIERS NBC has both local and international suppliers of glass and pet bottles who are approved by the Pepsi Cola International. In case of events like 14th August. On receiving these quotations the selection of supplier is based on the low price and high quality. These are • • • • • • • Balochistan Glass Factory Karachi Standard Manufacturers Lahore Plasco Plastics Hattar Ghani Glass Peshawar Concentrate from PCI Crystallite Products (pvt) Ltd Kaas-ul-Musaffa Karachi University of the Punjab. Purchase department is very important because it has to get the cost efficiency. At this level quotations are required by the department from its different suppliers. NBC does not rely on one supplier because it will create the monopoly of that supplier that creates problems for the company. Eids. PURCHASING PROCESS When store informs the purchase department about the purchase of a particular item. company always prefers to have more than one supplier in their supplier list. the order is placed to the supplier. because the production increases in these days due to high demand in the market. When the goods are received their physical verification is done and in case of any shortage or poor quality product the respective supplier is informed. Festivals Purchase department had to manage the supply at least 15 days before the occurrence of the event. the purchase department gets information about the prices of desired items. After setting the prices. To avoid such kind of monopoly of the supplier. Another procedure is the negotiating the prices with the supplier.

Concentrates are provided to NBC by the Pepsi Cola International. vehicles spare parts. co2. and for the factory it includes office stationery.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Supplier selection Supplier selection is made mostly according to their quotations in which the two factors have main focus. glass bottles. These are • • Quality Price Domestic and Foreign purchases The purchases in NBC beverages are made from two sources. crowns and heads of the bottles are also imported from Turkey and Dubai. The machinery is also purchased from the foreign markets. Gujranwala Campus 35 . Foreign purchases The purchases made from the international markets are called foreign purchases. It includes the purchase of sugar. spare parts of production machinery and vehicles for transportation. University of the Punjab. pet bottles. • Domestic Markets • Foreign Markets Domestic purchases The purchase made from the country is called domestic purchase.

the company has to present the invoices of purchase in order to get rebate on the foreign purchases. But such imported items have to come under the production process. When the audit is conducted by the government. Records are maintained both manually and computerized. Such taxes are implemented on the imports too. audit is done annually. If purchases are made locally there will be a tax and if purchases are from the international market there will be no taxes. All the departments are being audited by the audit department.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED AUDIT & TAXATIONDEPARTMENT In NBC. Excise duty is 12% which the company pays to the government. Sales tax Sales tax is 15%. The audits are made according to the government laws. • • INPUT TAX OUTPUT TAX INPUT TAX Input tax only claimed at the production related items such as sugar. Gujranwala Campus 36 . At the end the tax is calculated as: Output tax – input tax = actual tax which has to be paid University of the Punjab. OUTPUT TAX Output tax is implemented on the sales. Types of Taxes NBC Beverages has to pay two types of taxes. For the taxation purpose the taxes are implemented on the basis of the purchase. concentrates and other items. These items come under no tax category. The revenue submission date to the bank is 15th of each month.15% sales tax is implemented on the domestic sales.

While plant # 01 produces 1500 ML (PET) & 1000 ML (Glass) bottles Plant # 02 produces 1000 ML (PET). In NBC the main production materials are • • • • Sugar Co2 Water Ammonia etc All the raw material which is used in the production process is approved by the Pepsi cola international. 250ML (NR) and 1500ML (PET) bottles. In this case the entire cost of the material is beared by the supplier.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCTION DEPARTMENT Production is like a back bone in any manufacturing organization. This strong check on the material is because of maintaining the high quality in the products which is the credentials of the Pepsi cola products. CapacitY of Plants Currently the company is operating with five (05) plants. Gujranwala Campus 37 . University of the Punjab. three plants are dedicated for the production of only 250 ML RB bottles. If in any case the material does not match with the standards of the PCI has a right to return it to the supplier. These materials should be according to the standards of the PCI. Out of these five (05) plants. Capacities of each plant are as follows: Plant # P # 01 P # 02 P # 03 P # 04 P # 05 250ML (RB) 1500Cs/hr 1250Cs/hr 1375Cs/hr 1000ML ( RB) 1000 Cs/hr - 1500ML (PET) 500Cs/hr 325Cs/hr - 1000ML (PET) 350Cs/hr - 250ML (NR) 300Cs/hr - The company has introduced its own mineral water which is called "Aquafine" in two packages of 600ML & 1500ML and company is planning to install a plant for juices.

This sampling is done after each an hour or half an hour. Whereas the helpers are the indirect employees Moreover direct supervisor and helpers are also there. Quality check is made from zero level to final products. Laboratory In order to maintain the high quality the plant has a well equipped lab. Laboratory is sufficient to measure the standards and to test syrup of different flavors. The other brands produced by the organization are Pepsi Pepsi diet Mirinda Teem 7up 7up diet Mountain dew University of the Punjab. having highest market share which is 47% as compared to other brands. The well equipped lab enables the smooth flow of production process. These samples are tested according to the PCI standards Production staff Employees are directly involved in the production process. For this purpose samples are taken from the production to check the quality. who are not directly involved in the production process but they are essential part of the production department. Indirect employees are about 350 in number. Gujranwala Campus 38 . Product line The major brand of NBC is Pepsi 250 ml.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Quality control Quality control is the basic organizational objective of NBC.

Gujranwala Campus 39 . University of the Punjab. Then second department in the production is syrup preparation department where the syrup pf different flavors ids prepared then the empty bottles are filled with the syrups at this stage water and co2 is mixed with the syrup and crowns are fitted on the bottles then these bottles are put into the plastic shells where these are transferred to the stock.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Production process The production starts with the empty wash department where the empty bottles are washed with detergents so that the syrup can be filled into these bottles.

Gujranwala Campus 40 . The major part of cash collection is from dealers and salesman based on their settlement sheet and daily sales report. • • • Issuance of purchase vouchers for raw material. procurement expenditures and day to day general expenses. Payments include employee's pay. bonuses etc. ACCOUNTS DEPARTMENT The job of the department is to maintain books of accounts. allowances.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED CASH DEPARTMENT Cash department does cash handling (collection and payment). overtime. There are following main activities of accounts. Handling of monthly tax statements. Cash payment is done on the vouchers issued by accounts department. Computerized general ledger system is working and shows the result of each transaction up to balance sheet and income/profit and loss statement. plant and machinery and general store items Check payment of payroll to employees including wages. University of the Punjab. bills.

These are:  Taran Taran  Modern Soap  Qabza Factory University of the Punjab. it should also be physically present in the depots. so as the stock appears in the registers. Any malfunction in empty receiving.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED SHIPPING DEPARTMENT Shipping is a very critical area for any beverage organization.  Shipping is also responsible for maintaining proper stock of liquids and empties as they appear in the liquid and empties stock register. It serves the role of coordinator or middleman between production and sales.  Shipping is also responsible for proper management of empties and liquid vehicles loading and off-loading i.  Shipping also receives new empties of both RB and NRB and manages their storage and handling and their proper supply to production as they are required by the production for filling purpose. time management is very important in this case.  Shipping is responsible for receiving the liquid clearance from excise to dispatch it further to Depots & distributors or parties.  The management of other empty stock is also the responsibility of Shipping Department and its exchange is especially important in this case. liquid stock and distribution directly affects sales. storage and supply to plants. This is a complete chain or cycle and any weak link. SUPPLY OF EMPTY TO PLANTS Shipping department has three godowns for empty storage. bottle neck or disturbances will slowdown the whole operations. The Shipping System of NBC is responsible for the management of the Following tasks:  Shipping is responsible for managing the empties that are required for production.e. Gujranwala Campus 41 . Ensuring appropriate quantity and on time availability of empty & liquid stock is utmost important.

This empty is returned when storage space becomes available. empties. Breakage. TIN packs and other useless material must be sale out by getting maximum price. Trunks and other vehicles have to wait for hour in queue for their term. providing way to forklifts transferring empty to the plants. The delivery is through forklifts. No financial or statistical technique is used to calculate what is appropriate stock level in a depot.     University of the Punjab. shells and other different material is kept due to space problems. Gujranwala Campus 42 . Empty is supplied to plant when required by production people in specific quantity. when liquid should be sent and in what quantity Empty should be kept under shelter to protect against weather. In this godown liquid. It is a very difficult task to manage vehicles parking at unloading pad.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PEPSI TOWN Due to shortage of space in these godown empty is unloaded at on these godown sent to PEPSI town.  Extremely poor situation condition at godown # 2. There should be kept in an ordered and countable way. and maintaining lanes properly. OBSERVATION AND SUGGESTIONS  . There is no proper arrangement of empties. rejected empty. Shipping department is working is bounded capacity in terms of storage space and tuff conditions.

 Finding the gaps in the market where there is a potential (New Accounts Development). develop and make targets.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED MARKETING & SALES DEPARTMENT Sale and marketing is the most important department of any beverage company. annual targets of the liquid sale. Due to its efforts the company has got the first position in sales in 1993 through out the Pakistan. has a very aggressive and hardworking Sales and marketing department. Naubahar Bottling Co.  Location of non-traditional shops where potential is available for the beverage.  Different offers must be given to break the competitors point or win the mix point. this department should be properly planed and managed.  Collection of all the data about each and every distributors/ outlets. FOLLOWING ARE THE MAJOR CONTENTS OF THIS DEPARTMENT • • • • • • • • • • • • • Market Development Outlet Tactical analysis and routine planning of market strategies. Competition activity monitoring TOT’s Management & Integrity Publicity Management Time Management EDS (Every Dealer Survey Retail Audit Stock Verification New Account Development (NZD) Publicity Verification Special Assignments MARKET DEVELOPMENT The first and the most basic job of the sales and marketing department are to plan. Pvt. quarterly. University of the Punjab. about its sale. They make strategies to achieve those targets and develop the market. The following major factors are considered in this respect.  Finding the points where competitor is strong and how we can break this point. Especially sales people are assigned monthly. volume and growth. Gujranwala Campus 43 . To boost the sales and profit.

TOT’s management completely depends upon the Sales force. Calculation of daily sales achievements on monthly target basis Location of the poor performance factors and analyzing their cause Finding their solution and getting the approval for its execution. Taking action to block the competitors activities and monitoring Our TOT’S MANAGEMENT TOT’s means list of items available in a shop. empty management. Following are the key factors to be noted in respect of the competitor:     Discounting. They must have information about each and every outlet. Sales persons continuously visit outlets. Cash credit. its sale. profitability. Proper is maintained to get the feedback from the shopkeepers TACTICAL ANALYSIS & ROUTINE PLANNING OF MARKET STRATEGIES On the market side the sales people gather information and on the basis of this information they further plan and improve their strategies.       Checking of the designated area. Planning for a schedule for the designated area. which helps to sell our product conveniently on priority basis. strategies and offers. The factors to be considered are  Data collection about the sale. Promotional schemes. By monitoring them you can build your market. Visiting the area according to the plan and reporting it to the higher management COMPETITION ACTIVITY MONITORING On the other hand a constant intention has been given to the competitor’s activities. listen their complaints and satisfy their needs and requirements.) Reporting to the higher authority. given to the shopkeeper. volume. Gujranwala Campus 44 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED OUTLET Outlets play an important role in strengthening the market. It is one of the major investments being made by the company. volume and growth. its growth. and volume. growth. University of the Punjab. They have been compared with ours and updated according to the environment. have their loyalty and increase your sale. Vehicles injection (etc. size and place of the shop  Record of all the TOT’s.

It is basically checking the each and every shop and gets information that what the shopkeeper is selling and keeping in the shop regarding beverages. Publicity budget is spent by focusing the followings. signings. Total operational time management Idle time monitoring and elimination. Calculation of outlet knocks time. Following are the key factors which are to be considered necessary for the management of time:         Drop size of a specific area. Structure of the teams is as follows: Team Leader (Marketing & Research Executive MRE) Team Members (Marketing & Research Offices/Surveyor) 03 The following activities are present in EDS 01 University of the Punjab. Gujranwala Campus 45 . This activity is performed in the form of teams. because it is wholly dependent on Sales and Marketing Department. publicity is a major tool. Setting of a comprehensive plan. gifts and schemes. And without proper management of time this department cannot run. Tonnage of the vehicle for that specific area.  Arranging the sources and requirements and making priority lists  Carefully arranging the publicity execution. posters.  Location of the area. Define and ideal knock time for an outlet. Publicity involves Banners. Calculation of available knock time for each outlet of a specific area. TIME MANAGEMENT Time management is the most important factor especially in a Beverage industry.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Further plan for the injection of TOT’s  Checking all the equipment time by time any removing their complaints PUBLICITY MANAGEMENT To promote the image of the company and its products. by considering all the above factors EVERY DEALER SURVEY (EDS) This activity is based on research and marketing people usually perform this activity. Publicity plays an important role in the promoting the image in the consumer's minds.

University of the Punjab. Gujranwala Campus 46 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Market Visit (Data Collection about Shops)  Data Analysis  Report Preparation PUBLICITY VERIFICATION This activity involves the following tasks to be performed by the marketing department:        Counters Wall Chalking Cabins Plastic Sign Board Road Boards Simple Boards Panflex SPECIAL ASSIGNMENTS Special assignments involve the sales promotion schemes verification like under the crown scheme (UTC) and other schemes which the company offers quite often.

Gujranwala Campus 47 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

Working of these departments which I observe during my internship (as I already discussed) is really admirable. I really enjoyed to work with the staff of Company. Small Industrial Estate Model Town Gujranwala. the staff of the company provided me the opportunity to work in the different departments for the sake of practical knowledge. Shipping Department 5.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED During my internship in the Naubahar Bottling Company. 2006 and have a wish to be employee of Naubahar Bottling Company. But on my request. I am really very thankful to HR manager Sir Asif sb that provides me a learning environment in the company. from 17thJuly to 26 August. Purchase Department 6. University of the Punjab. Human resource management Department 3. Account & Finance Department I learn a lot of practical things during working in these departments. During my internship training I work in following departments 2. It was almost impossible to work in all the departments within that limited time. Naubahar Bottling Company provided us real time learning and for better sake of practical exposure the head of different departments assigned us some special duties which are as follow. Gujranwala Campus 48 MY WORK 1. Production Department . Marketing and sales Department 4.

Gujranwala Campus 49 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENT OF PRODUCTION DEPARTMENT From very first day of my internship. Gujranwala Campus 50 PRODUCTION DEPARTMENT . Production of beverage is a huge process. it consists upon different activities like Water treatment Cyrpe production Co2 production Production in main shop floor Quality control lab      I understand working of these very well as I already discussed besides this Our Assistant Production Manager Sir Atif sb. our HR Manager told us if you want to become good marketer then it is essential for you to understand the production process of that product to which you are going to sale. Because in this way you will be able to bitterly understand the features and ingredients of your product then you can easily convince your customers. For that purpose we spent two weeks in production department. also gave me assignment to discuss various jobs on plant number 5 and also flow of activities & their cycle time which are as follow University of the Punjab.

1. 11. Filler conveyor control 10. University of the Punjab. Shell controls 17. Supervisors Diligence is actually the required thing. Work with constant efficiency in full hour is difficult . Washer helper 8. Shell washer operator 16.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Production Department How to improve the Quality of their work? Using proper way recording the pressure he can put creates on conveyor so that breakage can be reducing. Depallettizing 2. Washer operator 7.  Putting the bottle over the conveyor. To inform the supervisor about the broken pallet 2.Filler operator helper 12. Before uncase inspection What they are doing  He will separate the dirty & empty bottles  Separate unrelated brands  Withdrawal of straw  Separate the broken bottles What they want to do? Proper look after of conveyer To inform the maintenance officer in case of any fault of conveyer Current situation at plant # 5 The person there sits and watches over the bottles that are not a proper way to look in the crate which contains 24. Controls before washer 6. Straw control 5. Gujranwala Campus 51 .They pay full attention in first few minutes but not in remaining time. Depallettizing Cycle time: it takes one min to pick 32-35 crates from pallet and put it over the conveyor.  Removing empty pallets so that Fork lifter can put another crates of bottle and pick the empty pallets. Important jobs Of PLANT no: 5 1. Filled inspection 13. Palletizing 15. Light inspection 9. before Uncaser Inspection. 3. Packer operator 14. What they are doing:  Picking crates from pallet. What they want to do? They prefer to fellow given instruction by management. Filler operator 1. Uncasing 4.

Otherwise quality can not be control when a person gives only 2 seconds per crate. While leaving his lift he must make machine ready to be properly used by the coming person.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Bottles so their must be another person on the other side . Uncasing Cycle time: it will 7 times pick crates in one minute and each time 4 crates will be picked up. Therefore 28 crates in one minute will be picked up. Straw control Duties: what they are doing?  He is to withdraw straw from empty bottle  He will separate the dirty Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles How to improve the quality He should look properly in to the bottles so that he can pick up the straw. Controls before washer What they are doing?  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles How to improve the quality He should look properly in to the bottles so that he can pick up the straw. Gujranwala Campus 52 . 4. Duties: what they are doing?  There duty is to set time of Machine  To operate the sensor system  In case of any fault quickly report to the immediate supervisor How to improve the quality? To make the machine efficient proper cleanliness in required. University of the Punjab. 5. In case of any fault quickly report to the immediate supervisor Lubrication should be done in time. 3. In case of any fault quickly report to the immediate supervisor Lubrication should be done in time.

8. Gujranwala Campus 53 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 6.  If there is any fault he should informed the mechanical operator. What they are doing? He properly put the bottles vertically. wear gulfs. caps uniform. Filler operator What they are doing?  Properly check the plant to remove the fault. Light inspection --empty What they are doing?  Wash hands. 10. Washer helper He is for help in putting the bottles vertically.  Duty changes after 20 minutes  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles  To separate Foaming bottle How to Improve Quality? More efficient lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. He is also responsible for constant or variable timing of bottle line arrangement Quality control There trimming of job is very hard so they cannot proper concentrate the job. IMPORTANT TERMS University of the Punjab. Maintain the machine properly. 7. Filler conveyor control What they are doing He is helper and controls the bottles on line or conveyor. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases. 9. Washer operator Cycle time: washer picks 38 bottles in one turn and in one minute it picks 684 bottles in 8 cycles. How to improve the quality? In case of any fault quickly report to the immediate supervisor Lubrication should be done in time.  Properly check the plant to remove the fault.

There pay is same to the new or fresh worker which gives them a lot of disgrace ness. How the improve the Quality? There trimming of job is very hard so they cannot proper concentrate the job.  Properly check the van tube and cone washer. He is also responsible for constant or variable timing of bottle line arrangement Quality control There trimming of job is very hard so they cannot proper concentrate the job. 9.  Informed the water treatment of provide the water as well the syrup department for syrup and ammonia department for cool gas. Filler conveyor control What they are doing He is helper and controls the bottles on line or conveyor.  If there is any fault he should informed the mechanical operator University of the Punjab. 11. Filler Operator Helper Same duties as operator Just difference to stay on Conveyor not on Fuller Machine How to improve quality? More efficient lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that. Filler operator What they are doing?  Properly check the plant to remove the fault. 10.  Properly check the plant to remove the fault. Gujranwala Campus 54 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  He check the level of water in the bottle  He also controls the level of water in bottle by setting the Valve. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases.  Wash the filler tank before changing any tank.  He also liable to see the line arrangement of bottle at a time may be one or more. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases.

11.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  He check the level of water in the bottle  He also controls the level of water in bottle by setting the Valve. There pay is same to the new or fresh worker which gives them a lot of disgrace ness.  Properly check the van tube and cone washer. Packer operator What they are doing?  He is to check the efficiency of machine. caps uniform. Gujranwala Campus 55 . Filler Operator Helper Same duties as operator Just difference to stay on Conveyor not on Fuller Machine 12.  In case of any fault quickly inform supervisor. Filled inspection--Filled What they are doing?  Wash hands.  Duty changes after 20 minutes  He is to withdraw straw from empty bottle  He will separate the dirty  Broken bottles  He is to put the bottle vertically  Separate unrelated brands  Separate the broken bottles  To separate Foaming bottle  Check low high level  How to improve quality? More efficient laser lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that.  Wash the filler tank before changing any tank. How the improve the Quality? There trimming of job is very hard so they cannot proper concentrate the job. University of the Punjab. 13.  He also liable to see the line arrangement of bottle at a time may be one or more. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases. wear gulfs.  Control the machine work properly and making in time actions to handle all operations.  Informed the water treatment of provide the water as well the syrup department for syrup and ammonia department for cool gas.

Palletizing Cycle time: he puts 50 crates on pallet in 2 minute. stop the machine (uncaser) when you see that the conveyor or line is field with bottles 17.  To count that crate is full with 24 bottles  To keep cleanliness  Check and balance University of the Punjab. Supervisors What they are doing?  To keep data of attendance of all the employees of specific plant. Bottles with straw in them 6. Bottles with insects 8. Shell washer operator He is to wash the crates using the water pump He is to control pump by managing the ribbon to stop pump disorder 16. Bottles with any type of sticky material 5. Bottles which were used for milk 4. Shell controls These two boys bring the shell over the packer machine Ensures the supply of shells according to the need • Appendix What is a Dirty bottle? 1. Bottles with web 2. Bottles which are broken from mouth or bottom or both or broken from any other side 2. What they are doing? Picking the filled crates from conveyor and putt on plat How to improve the quality? To impose pressure to avoid brakeage of bottles 15. And any type of bottles containing foreign matter Take out the damage bottles from the cases which are on conveyor What a Damaged bottle include 1. Bottles with rain water or any other type of dirty water 3.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 14. Bottles with damage monogram While operating the machine. Bottles with rust 9. Gujranwala Campus 56 . Bottles which are of any other brand 10. Bottles with shoppers or rappers in them 7.

2. 6. Clean the line 3. Lack of space. 8. No proper operational procedures. University of the Punjab. Ready backlog of empties is not optimized. Make their 30 minutes report Empties 1. Routing between empties to the line is not being managed.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED • • • • • • Problems When so many bottles fall on the conveyor that takes time to correct them ( stop the uncaser) Correct the bottles which fall on line(conveyor) Make a report of FM risk management after every 30 minutes to record the out put Keep the line clean After every 30 minutes every worker at line should leave his place so that the other worker take his seat In those 30 minutes the people which are now off-line 1. Lack of control by sales and distribution over quality of empties. 3. 2. 6. 5. 5. Cycle time is not being optimized. Space is not optimized. 7. Feeding logic is not rationalized. 7. Fork lifters 1. No correlation between work load and resources. Gujranwala Campus 57 . No process for producing acceptable empties. Employees on daily wages are of low quality. No customer-supplier relationship implemented. Redefining job of empty godown (delivery of acceptable empties from warehouses for production). 4. Sort there cases of output at their proper places 2. Lack of labor. 3. De-palletize 1. Lack of active supervision. No traffic control. 4.

3. 2. Unavailability of quality equipment and materials required for maintenance (parts). Shell Conveyor 1. 2. function does not exist on paper. Filler 1. Area of supervision too large (2 for 5 lines) Filled Inspection 1. 3. tubs. Management of consumables to be improved. 5. Palletize 1. sorting time. communicated and supervised. 3. 2. No proper assignation of task. Maintenance engineers are not coming regularly to fix their problems. The notion of an acceptable bottle is not properly defined to the workers. Input / output control left to subcontractors. Washer 1. Different tasks assigned to workers instead of one standard. etc. Pre-washing solution had been decided previously but never implemented. and delivery time (scheduling logic of empty godown – both areas) Arrangement for unacceptable empties (far from good empties or other godown) Defining role of each empty godown (specific roles) Equipment required for converting bad empty to good empty (conveyors. Still receiving straws and unacceptable empties on the production line. Machinery Maintenance 1. No active supervision. Some are supplied at mess. Coding Operator 1. No job description. water hoses. Performance not being evaluated. 4. Low fill / high fill bottles are being drained or taken back to the empties. 2. Solutions Allocating areas for SKUs (marking & logic) Defining frequency of lifters: unloading time. Space problem. SOP not cross functionally agreed. Lack of space for empty inspection before washing (space rationalized). No preventive maintenance or compliance to. 5. Gujranwala Campus 58 . Inspection of Empties 1.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Before washing 1.) University of the Punjab. 2. No proper supervision and overall maintenance policy. Lacks overall authority. 4. Lack of recognition. No real role in reporting. No job description. Shells need to be shifted manually. 3.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 59 .

Sprite and 7up Report on available mineral water in market because company wants to launch Aquafina   University of the Punjab. Gujranwala Campus 60 MARKETING DEPARTMENT . After production department we spent two weeks in sales and marketing department and after acquiring basic knowledge of this department. Finding brand equity of Dew.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENTS OF SALES & MARKETING DEPT. our head of department assigned us two assignments which are as under.

This perceived value will be measured by asking the consumer about the price above the standard price which it will pay for the brand. it is the share or ownership of that brand which is the mind of consumer” In simple words it is positive attitude of the consumer towards that brand.  Perceived value (it is calculated by the relative price a customer can pay this product). These products are 7up. Gujranwala Campus 61 . Out of these three products one is competitor’s product and two Pepsi products. So there are two variables  Brand loyalty (it is calculated by the frequency of purchase). Dew This research will help in knowing the popularity of each product and will help company to understand about the position of each product.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED BRAND EQUITY OF DIFFERENT BRANDS Research objectives The basic purpose of this research is to calculate the Brand equity of three products each with a different brand name. “Brand equity is the position of the brand which effect the purchase of the customer. The marketing and advertising decision then can be based on our findings. University of the Punjab. Sprite. Brand Equity There are different methods of brand equity and each method depends upon how brand equity is defined brand equity as. Brand loyalty of a particular brand is the percentage of consumption of that brand out of total consumption of the consumer. Perceived value is taken as the relative price the customer can pay so it depicts the brand value.

Sample Size The sample size will be 200 respondents. The above mentioned areas Model town and Cantt are high income areas where as Satellite town.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Simply we can say that brand equity difference on customer response so the above two variables will measure the ability of a brand to positively influence customer response Research Method The research method will be in the form of questionnaire survey specially designed to measure our variables. People above 35 years of age are health conscious and their preference and non preference is not based on the brand but on the health consciousness so adding people above this age will make the results biased. Gujranwala Campus 62 . Sampling Area         The sampling areas are the following Model Town Satellite Town DC Road University of the Punjab Cantt Civil line Road Jinnah Road These areas are selected in order to have a proper mix of high. Target population Our targeted population is the end consumer of soft drinks from the age of 16 to 35 within the Gujranwala base. The selection area of the sample size independent upon the cost and time considerations. This range is defined on the basis of some assumptions which are following. Civil lines and DC Road are average income areas while Jinnah road is low income areas while University of the Punjab have a mix of students. Below 16 years of age mostly consumer doesn’t have the sense of association with the brand. The consumer below this age needs soft drinks irrespective of its brand. University of the Punjab. advantage and low income categories so that our sample can accommodate variability as present in the true population.

Statistical tool The statistical tool for interpreting the results of this research expressed in %age and pie charts.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED So the sample frame has a good potential of our respondents. Appendix-A Marketing Research & Development Questionnaire Area ---------------------Age-----------------------Gender-------------------Occupation---------------- 1.For this favor we need your cooperation. How many glasses of soft drink do you take in a month? 3. If you are given three drinks which one you will select?    7up Sprite Dew University of the Punjab. Which drink you like most?       Coke Pepsi Dew Sprite 7up Team 4. Questionnaire We are the students of University of the Punjab Gujranwala campus and we are conducting the research on the brand Equity of 7up & Dew as compares to Sprite . Gujranwala Campus 63 . Do you take any soft drink/bottles?   Yes No 2.

How many glasses of this preferred drink you take out of your total consumption? 8. If “NO” then which another drink you will take?    7up Sprite Dew 10. If you preferred drink is not available at a shop then will you go to another shop?   Yes No 9. Gujranwala Campus 64 . In which size you take this drink mostly?    250ml 1 liter 1. When you take this soft drink?    When you are thirsty With dinner As a refreshment University of the Punjab. Why you prefer this drink?     Taste Availability Trend Advertisement 6.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED 5.5 liter 7.

The second most preferred drink is sprite with 29. Dew and Teem.The details of the result. 7up.6 29. Brand 7up Sprite Dew Teem Total Frequency 60 112 203 10 385 Percentage 15. Gujranwala Campus 65 . The result details of the result are as under.6 100 University of the Punjab.6%respondent said that they would select 7up if offered four drinks .1%respondents preferring it among the four and 7up got the third position in the preference with 15.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED The Results on the basis of the question Related on the Research brand equity  Most preferred brand of the users According to the result 52.7% respondent said that they world prefer Mountain Dew if they offered four drinks sprite.7 2.1 52. The result showed a significance preference of Dew over the other drinks making it the most favorite drink among the four.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Reason for preferences In order to understand the reason for preference of consumer for a particular drink the following variables were included in the question.4 7. The details explain following.1 2.5 3.1 100 University of the Punjab. Gujranwala Campus 66 3 % .9 2. Question options Taste Availability Trend Advertising Transparent Total Frequency 325 29 12 11 8 385 Percentage 84. This shows that users have developed their taste for different drinks and the same thing appeared with in each brand category where of the taste.      Taste Trend Availability Advertising Color/Transparent The results have no variation because approximately 85% respondents said that they prefer those drink because of its taste.

Gujranwala Campus 67 . “If your preferred drink is not available at a shop then will it go to another shop for that drink or buy another drink from the same shop. If u are given four Drinks which one you will select? If your preferred rink is not available will you go to another shop? Cross tabulation.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Identifying the Switcher and non Switcher In order to have a deeper view of the behavior of consumer and loyalty of the consumers we asked respondent another question. In interpreting the results of this question the respondents were divided into switchers and no switchers and the answer was recoded as “Yes” and “No” where “Yes represents a non switcher and “No” representing Switchers.” Was asked and result were recoded. Brand 7up Sprite Dew Teem Total No 26 54 110 4 194 Yes 34 58 93 6 191 University of the Punjab.

total consumption of respondents who preferred calculate by dividing the 1111 with 2297 and we get 48% brand loyalty.5%respondents said that they will take 7up if their preferred brand out of the four given brand is not available and only 20% said that they will take Dew .g. University of the Punjab. Gujranwala Campus 68 .2 20.we recoded the total consumption of the respondents and also recorded the consumption of the preferred drink for each brand e.2%respondents will select sprite in the absence of their preferred drink while 7up is at second positions where 25. Brand 7up Sprite Dew Teem Coke Pepsi Shezan Total Frequency 98 128 79 47 15 17 1 385 Percentage 25. the total purchase (consumption) of the respondents and the purchase (consumption) of the drink .5 33.The result is as under.4 .9 4.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  The drink that will be taken if the preferred drink is not available The result are very interesting which shows that what percentage of respondents select which brand in case of the non availability of their preferred brand out of the three brands so according to the result 33. This is how we calculate the brand loyalty but in our analysis we calculate the brand loyalty for switchers and non-switchers separately and assigned on different basis but we have assigned 70% to non-switcher and 30% to switchers and then calculated the weighted loyalty.5 12.5 3. Another way to calculate the loyalty is that we apply the same formula as mentioned above for each respondent in each brand category and then calculate the average loyalty of switchers and non switchers in each brand but it has some critique as this will not calculate the brand loyalty instead it will tell us on average how loyal a respondent is in each brand.3 100 Brand loyalty In order to calculate brand loyalty we needed two things.

 Average consumption The consumption of different brands was calculated as: Brand Consumption Avg.93 56. Gujranwala Campus 69 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED We have calculated the result in the both way and the result are attached.  Relative Price As mentioned in the research proposal that we need a measure of perceived value for the calculation of brand equity so we asked a question from respondent in each brand category to measure perceived value.62 University of the Punjab. The price was calculated by taking the average of the prices answered in the questionnaire by the switchers and non-switchers. This was measured by asking related questions about price.43 27. consumption per consumer 289 524 1061 % Results 7up Sprite Dew 1111 2011 4076 15.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Conclusion Non-availability of dew is the reason that make user to switch toward sprite and same is the case with sprite that is sprite is not available people will go for dew. Gujranwala Campus 70 . Investment can be made and budgets can be rescheduled for promotional purposes. University of the Punjab. or dew users into 7up actually more promotional strategies can be helpful in increasing sales and brand loyalty. In case where 7up is not available people said they would prefer sprite. We are not suppose to convert sprite users into dew.

Gujranwala Campus 71 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

it is a difficult and expensive process. transportation. however. Gujranwala Campus 72 . Two (2%) percent of the water on earth is glacier ice at the North and South Poles. Ninety-seven (97%) percent of the water on the earth is salt water. industry. A water molecule has three atoms: two hydrogen (H) atoms and one oxygen (O) atom. A single drop of water contains billions of water molecules. Less than 1% of all the water on earth is fresh water that we can actually use. This ice is fresh water and could be melted. Salt water is filled with salt and other minerals. University of the Punjab. Atoms join together to form molecules. What is water made from? Everything is made of atoms.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FEASIBILITY OF AQUAFINA The History of Water About 70% of the earth's surface is covered with water. heating and cooling. it is too far away from where people live to be usable. Methods of Water Purification This is the most cost-efficient water filter since it does not use expensive equipment to remove unwanted substances. Although the salt can be removed. and many other purposes. That's why water is sometimes referred to as H2O. We use this small amount of water for drinking. An atom is the smallest particle of an element. like oxygen or hydrogen. and humans cannot drink this water.

Thailand.L. is recyclable. In 1998.E. clean. the Group was present on every continent. Nestlé associated its name with bottled water: Nestlé Pure Life. Besides. which is stronger and more elastic than the PVC used since 1968. and in 2002. By the end of 1997.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED History of Major Brands Available Gujranwala Aqua safe Its office is established at pindi by pass. P. for the first time in its history. in five different countries at once. Valvert. Uzbekistan and the United States.T. P. Faisalabad and Lahore.L Kuwait. India. China. and Mexico in 2000. In 2001. (polyethylene teraphthalate).T.E. The brand was launched in Pakistan and soon appeared in Brazil. Nestle In 1992.Cavalry Ground Lahore in Gujranwala the office of brand askari is not available. we promise there is nothing but crisp. Nestlé was the first company to dare to launch a mineral water. Egypt. the Philippines. refreshment in every bottle. It is available in Islamabad. and Lebanon followed. Karchi. Its originality lay in the use of an all-new plastic. University of the Punjab. Its main office in 37Commercial Area . Aquafina Aquafina delivers water so pure. The demand of the customer also good for the brand of Aqua Safe Askari It is not so popular and the customer demand is very low. It is the second brand which is available in the market after nestle. Jordan. followed by Argentina. and the purchase of San Pellegrino gave it the leadership in the Italian market. Gujranwala Campus 73 . Its is the brand of Pepsi and it is filled in United Beverage Company W.

commenced operations in 1988.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Nestlé Pure Life is drinking water that has been treated and rematerialized using a standardized industrial process to ensure purity and quality and is marketed in emerging countries. Nestlé Aquarel also uses the multi-source concept to satisfy new consumer expectations. Italy and Spain.40 Cans . A second product with the Nestlé name was launched in May 2000. Germany. Sprigley We are pleased to introduce Qureshi Industries (Pvt) Ltd. a token of Nestlé's decisive commitment to the bottled water market. the Group changed its name to Nestlé Waters.its daily sale according to our research is 20…. Nestlé Waters is established in 130 countries and markets about 70 different brands. as a leading natural product manufacturing company in Pakistan. Hungary. Gujranwala Campus 74 . the brand paani launch only in Gujranwala..Its also provide the facility of Free home Delivery. fitted with latest equipment of European and US origin.Its office in Gujranwala at 21/Jalil Plaza Court Road. Natural spring water currently from nine different springs in France. We are the first and only organization in SAARC. University of the Punjab. In April 2002. this time in six European countries: Nestlé Aquarel. wherever and however thanks to the wide variety of its offer in terms of distribution and product mix. whenever. The Group is able to offer top quality brands and innovative packaging to meet the individual needs of the water consumer all over the world. Middle East & Africa with six International Certifications Accreditations: ISO 9001. Paani The paani brand introduced in 1st July 2006. Belgium. HACCP. ISO-14001. Our modern manufacturing facility. ISO 17025 (Norway & PNAC) and Organic certification. I am sure that you are already aware of worldwide interest in natural products and their fast growing consumption. WE have marketed natural mineral water under brand name "Sprigley" in Pakistan and overseas market including Afghanistan. Today. which now represents 9% of its sales. especially for water with a low mineral content that the whole family can drink. The company was established in 1968. We are keen to introduce traditional Unani and Ayurvedic products of international Standards by Qarshi.

5 liter No Yes Yes Yes Yes Yes Yes Yes Price -24 24 22 20 20 25 24 Others --10 liter 6 liter --19liter 19 liter Price --60 50 --90 90 Area of research • Model town • Satellite town • People colony • University of the Punjab University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED PRODUCT LINE OF DIFFERENT BRANDS Brand Name Dico Springley Aqua safe Askari Aquafina Nestle Panni Sufi 0. Gujranwala Campus 75 .5 liter Yes Yes Yes -Yes Yes Yes -Price 12 14 14 -10 15 10 -1.

Psychological factors should be considered.the direct and indirect selling. As nestle & aqua-safe have followed the riddle “customer is the king” Aquafina can be benefited from the success story of these brands. Salesman training & behavior should be improved. • • • • • Distribution Network If we talking about the main and leader brand of the mineral water it is nestle and the company follow the strategy of distribution by the both method . University of the Punjab. Advertising budgets needs to be revised as we see Paani is not yet arrived in market but have a good awareness level among people.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED How to increase customers for Aquafina • • Customer oriented policies are infect required. Gujranwala Campus 76 . Provide stands for putting the bottles as the recent market leader nestle is giving. Pricing strategies can be considered and competitive prices should be followed people think that low prices leads toward lower quality. they must understand CRM & PR Concepts. But our brand Aquafina the company follows the method of indirect method which is problem to create and know the actual customer demand. More Benefits to shopkeepers should be introduced.

Maraj Baker in model town satellite town we find different brand like Aqua safe.It means they are not bound such Brand. Promotion and Advertising Each brand of the leader companies advertise as the main brand of the company. In university of the Punjab and Punjab College we also find nestle not other Brand.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Incentive to distributor The Nestle and Aqua safe provide the facility to indirect seller and the direct seller *salesman*to maintain the clients by the receiving amount of bill from agencies and shopkeeper according to their timing convince. So Aquafina also adopt this policy. In Asim bakers and Al. Gujranwala Campus 77 . Sprigly. Askari. Contracts in the organization of mineral water brand In model town and satellite town the main bakers like Meer bakers has contract with nestle for selling the mineral water. In people colony only Utility store is bound to sale nestle. They are bound to sale only nestle. University of the Punjab.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 78 .

Gujranwala Campus 79 FINANCE & OTHER DEPARTMENT DEPARTMENT . purchase and account & finance department. Head of finance department assigned me duty to make financial comparison of Pepsi Cola International and Coca Cola International.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED ASSIGNMENT OF FINANCE DEPARTMENT I spent last two weeks in shipping. Result of this study is as follow University of the Punjab.

Gujranwala Campus 80 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED FINANCIAL ANALYSIS Financial Analysis "Financial statement analysis is the process of identifying of financial strengths and weaknesses of the firm by properly establishing relationship between the items of the balance sheet and the profit &loss account. Comparative study “In this study we analysis the proportional change in two years”. Liquidity ratios B. Here the comparative study of 2005with 2006 done then graphically represents the Change between two years. Raito Analysis Ratio means “one number expressed in term of another a ratio is statistical yardstick by mean of which relationship between two or various figures can be compared or measured. and Subsidiaries which is little bit different from other organizations. Profitability ratios University of the Punjab." and it is done through ratio analysis. Activity ratios C. Solvency ratios D. Financial ratios can be divided into the following five parts A. Here we are going to explain the ratio analysis of PepsiCo Inc.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED E. Market ratios University of the Punjab. Gujranwala Campus 81 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BALANCE SHEET

(in million except pert share amount ) Net Revenue Cost of Sales Selling, general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before the income Taxes Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income Net Income per common Share ----Basic Continuing Operations Discontinued operations Total Net Income per common Share ----Diluted Continuing Operations Discontinued operations Total

2005 $32562 14176 12314 150 5922 557 (256) 159 6382 2304 4078 $4078 $2.43 2.43 $2.39 $2.39

2004 $29261 12674 11031 147 150 5259 380 (167) 74 5546 1372 4174 38 $4212 $2.45 0.02 2.47 $2.41 0.02 $2.44*

University of the Punjab, Gujranwala Campus

82

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

INCOME STATEMENT (in million except pert share amount ) 2005 Asset Current Asset Cash and cash Equivalents $1716 Short-term investment 3166 Accounts and notes receivable, net 3261 Inventories 1693 Prepaid expenses 618 Total Current Assets 10454 Fixed Asset Property, Plant and Equipment, net 8681 Amortizable Intangible Assets ,net 530 Goodwill 4088 Other nonamortizable Intangible Assets 1086 Long-term investment 3485 Other Assets 3403 Total Fixed Assets 21273 Total Assets $31727 Liabilities and Shareholders Equity Current Liabilities Short-term obligation $2889 Account payable 5971 Income tax payable 546 Total current liabilities 9406 Long-term liabilities Long-term Debt obligations 2313 Other liabilities 4323 Deferred Income Taxes 1434 Total Long-term liabilities 8070 Total liabilities 17476 Commitments and Contingencies Preferred stock, no par value 41 Repurchased Preferred Stock (110) Common Shareholders Equity Common stock, par value 1 2/3per share (issued 1,82shares) 30 Premium 614 Retained earrings 21116 Comprehensive loss (1053) Total 20707 Less: repurchased commonof the Punjab, Gujranwala Campus stock (6387) University Total common shareholders Equity 14320 Total liabilities and shareholders Equity $3172 2004 $1280 2165 2999 1541 654 654 8149 598 3909 933 3284 2475 19348 $27987 $1054 5599 99 6752 2397 4099 1216 7712 14464 41 (90) 30 618 18730 (886) 18492 (4920) 83 13572 $27987

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

University of the Punjab, Gujranwala Campus

84

05 0.87% Market Ratios 27.07 University of the Punjab.05% 12.97% 18.51 $1887000 0.28 1.51 0.11 1.52 $1048000 Comments Poor Poor Good Poor Good Poor Good Poor Poor Poor Poor Good Poor Poor Poor Poor Good Poor Activity Ratios 8.69% 56.05times 1.93 0.19% 14% 12% 2.13time Profitability Ratios 56. Gujranwala Campus 85 .47% 15.49time 23.55 31.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Ratios Current Ratio Quick Ratio Absolute Liquid Ratio Working Capital Inventory Turnover Ratio Average Collection Period Average Payment Period Total Assets Turnover Ratio Solvency Ratio Interest Coverage Ratio Gross Profit Margin Operating Profit Margin Net Profit Margin Earning Per Share Return on Equity Return on total Assets Price Earning Ratio Market/Book Ratio Year Year 2004 2005 Liquidity Ratios 1.47 28.22 times 8.46% 17.53 8.03times Solvency Ratios 0.29 31.37times 69days 66days 37days 36days 1.03% 28.31 8.36 2.

Earning per share decreases due to decline in net profit . As the company policy is changed that company is poor to collect the money from the account receivables. Activity Ratio The inventory turn over ratio increase by some points and it’s favorable for our operation of business. University of the Punjab. Market Book ratio decrease because our equity or retained earning decrease so automatically its effects the market /book ratio. Total Asset turnover is decrease because we are not properly utilized the assets it’s become the cause of less sales volume. Average payment period is decrease which is favorable. The quick ratio also decreased its mean our inventory does not quickly become the part of production or on the other hand the goods are sold on credit basis which decrease the quick ratio. Profitability Ratio The Gross Profit Margin with respect to the previous year is decreased and poor in the ratio analysis its means our production cost increases which is not earn favorable profit. Overall all the analysis of profitability ratios interpret ate the poor conditions.. Gujranwala Campus 86 .Return on equity and return on asset also decreases because net profit. Interest coverage ratio is also in poor area of the ratio analysis which shows the poor condition than the previous year its mean we have less amount for pay the interest to creditors. Solvency Ratio The solvency is increased which shows that our external obligations increases which is not favorable for the business. Market Ratio Price Earning Ratio and the Market/ Book ratio are increased and decrease with respect to the previous year . Its mean the inventory more rapidly become the part of production. Over all the Solvency condition of the Pepsi Co is poor with the comparison to the previous year.Price earning ratio increase its shows the company performs better in secondary market. Its means we quickly meet the creditors payment. Operating profit margin is increase its mean our profit margin increase as compare to expenses. The absolute quick ratio increase to some extend it means we can easily pay our debts. Working capital decreases so we can limit to meet our daily expenses.net profit also decrease by 2%its shows our expenses of Tax and our expenses for interest increases.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED RATIO ANALYSIS Liquidity Analysis The current ratio is decreased that’s means the total assets against the total liabilities has been increased. As the average collection period is increased.

Vertical Analysis Like horizontal analysis this can also done for balance sheet and income statement.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED TREND ANALYSIS In trend analysis we done two types of analysis. Gujranwala Campus 87 . A comparison of statements over several years reveals direction. The horizontal financial statements analysis is done by restating amount of each item or group of items as a percentage. speed and extent of a trend(s). Here we assign 100% value to any key item of balance sheet or income statement and then see portion of other items in this percentage. these are Horizontal Analysis It is conducted by setting consecutive balance sheet. Cross sectional analysis "It in loves comparing the firm's ratios to those of others firms in its industry or to industry averages." University of the Punjab. income statement side-by-side and reviewing changes in individual categories on a year-to-year or multiyear basis.

Gujranwala Campus 88 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

Gujranwala Campus 89 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Net Revenue Cost of Sales Selling. general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before income Tax Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income 2004 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 2005 111% 111% 111% 102% --113% 147% 153% 215% 115% 168% 98% -111% Change 11% 11% 11% 2% --13% 47% 53% 115% 15% 68% -2% -11% Comments Favorable Unfavorable Unfavorable Unfavorable --Favorable Favorable Unfavorable Favorable Favorable Unfavorable Favorable -Favorable Income statement 115 110 105 100 95 90 Net Revenue operating profit net income 2004 2005 University of the Punjab.

Gujranwala Campus 90 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

Plant and Equipment.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Asset Cash and cash Equivalents Short-term investment Accounts and notes receivable.82shares) Premium Retained earrings Comprehensive loss Total Less: repurchased common stock Total common shareholders Equity Total liabilities and shareholders Equity 2004 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 2005 134% 146% 142% 109% 94% 121% 107% 69% 104% 116% 106% 137% 109% 113% 275% 107% 551% 139% 96% 105% 118% 107% 120% 100% 112% 100% 99% 113% 119% 112% 125% 105% 113% Change 34% 46% 42% 9% -6% 21% 7% -31% 4% 16% 6% 37% 9% 13% 175% 7% 451% 39% -4% 5% 18% 7% 20% --12% --1% 13% 19% 12% 25% 5% 13% Comments Favorable Favorable Favorable Favorable Favorable Favorable Favorable Unfavorable Favorable Favorable Favorable Favorable Favorable Favorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable Unfavorable -Unfavorable Unfavorable Favorable Unfavorable Favorable Unfavorable Favorable Favorable University of the Punjab. no par value Repurchased Preferred Stock Common Shareholders Equity Common stock. par value 1 2/3per share (issued 1. Gujranwala Campus 91 . net Amortizable Intangible Assets .net Goodwill Other nonamortizable Intangible Assets Long-term investment Other Assets Total Fixed Assets Total Assets Liabilities and Shareholders Equity Current Liabilities Short-term obligation Account payable Income tax payable Total current liabilities Long-term liabilities Long-term Debt obligations Other liabilities Deferred Income Taxes Total Long-term liabilities Total liabilities Commitments and Contingencies Preferred stock. net Inventories Prepaid expenses Total Current Assets Fixed Asset Property.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Balance sheet 150 100 50 0 total assets fixed assets current assets 2004 2005 Balance sheet 150 100 50 0 current Liabilities fixed Liabilities equity 2004 2005 University of the Punjab. Gujranwala Campus 92 .

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 93 .

786% .75% 5% 14.9% -11.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Net Revenue Cost of Sales Selling.63% income statement(2005) cost of sale operating profit net income saling and admin expenses income before tax University of the Punjab.9%% 2004 100% 43% 37% 0.50% -19% 1% -0. general and administrative expenses Amortization of intangible assets Restructuring and repair Charges Mergers Related Cost Operating profit Bottling equity Income Interest expense Interest income Income from Continuing before the income Taxes Provision from income Taxes Income from continuing operations Taxes benefit from Discontinued Operation Net Income 2005 100% 43% 38% 0.25% 19.50% 0.54% 1. Gujranwala Campus 94 .46% --17.7% -0.75% 0.50% 0.9% 7% 11.12% 14.488% 18.

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab. Gujranwala Campus 95 .

22% 4. Plant and Equipment.82shares) Premium Retained earrings Comprehensive loss Total Less: repurchased common stock Total common shareholders Equity Total liabilities and shareholders Equity 2005 16% 30% 31% 17% 6% 100% 41% 2% 19% 5% 16% 17% 100% 100% 31% 63% 6% 100% 29% 53% 18% 100% 100% 0. par value 1 2/3per share (issued 1. Gujranwala Campus 96 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Description Asset Current Asset Cash and cash Equivalents Short-term investment Accounts and notes receivable.3% 147% -7% 145% -45% 100% 100% 2004 15% 25% 35% 18% 7% 1005 42% 3% 20% 5% 17% 13% 100% 100% 16% 83% 1% 100% 31% 53% 16% 100% 100% 1.20% 4. net Amortizable Intangible Assets . net Inventories Prepaid expenses Total Current Assets Fixed Asset Property.net Goodwill Other nonamortizable Intangible Assets Long-term investment Other Assets Total Fixed Assets Total Assets Liabilities and Shareholders Equity Current Liabilities Short-term obligation Account payable Income tax payable Total current liabilities Long-term liabilities Long-term Debt obligations Other liabilities Deferred Income Taxes Total Long-term liabilities Total liabilities Common Shareholders Equity Common stock.6% 138% -7% 136% -36% 100% 100% University of the Punjab.

Gujranwala Campus 97 .INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED University of the Punjab.

46% 26.47% 16.19% 21% 12% 2.07 SWOT ANALYSIS University of the Punjab.93 0. Gujranwala Campus 98 .89 0.04 2.87% Market Ratios 23.04 1.55 25.34% 18.5% 56.03times Solvency Ratios 0.37times 36days 66days 140days 36days 0.33 8.78% 28.11 0.29 29.31 10.13time Profitability Ratios 64.52 $1048000 Comments Good Good Good Good Good poor Good Good Poor Poor Poor Poor Poor Ok Ok Poor Good Poor Activity Ratios 5.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Ratios Current Ratio Quick Ratio Absolute Liquid Ratio Working Capital Inventory Turnover Ratio Average Collection Period Average Payment Period Total Assets Turnover Ratio Solvency Ratio Interest Coverage Ratio Gross Profit Margin Operating Profit Margin Net Profit Margin Earning Per Share Return on Equity Return on total Assets Price Earning Ratio Market/Book Ratio Coca Cola PepsiCo International International Liquidity Ratios 1.45 0.75times 8.5% 12.64 28.48 $414000 0.78times 1.35times 23.

100% hygienic factory exists in Gujranwala that has high-speed pillars . They maintain their quality. Gujranwala Campus 99 .all production plant is covered up. People prefer any brand of Pepsi. Well known company Pepsi Company is the world leader and convenient food & beverages with revenues of about $27000 billon at over 143. no caffeine. attractive logo etc are its strength. They also give incentives to their dealers. which includes the hygiene factor and their packing. unique taste. Pepsi Cola control soft drink market. which increase their productivity. which use air curtains . The company consists of the snacks University of the Punjab. their strategy makes room for adjustments Brand name Reputation One of the major advantages that Pepsi cola its the global brand and have done strong advertising and promotion internationally Its Cola flavor.24 hours filling in factory. They mostly keep a check on the dealers to maintain the quality.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED StrengthS Well-developed strategy Pepsi Cola recognizes there is a right time and place for their product. black color. There is no open space in production plant. includes gas.000 employees. therefore. Good marketing skills and Grasp market region Pepsi is now a days working on this concept because they want to increase their market share. Their success can be attributed to their overall strategy to produce and promote their products Differentiation advantage This is only factory in Pakistan. They are providing quality products to the customers that include their services and products. They full fill the demands of the consumers by offering different scheme and by reducing prices.

cricket series matches to increase its viability and brand awareness and become more involve with customers. Pepsi’s brands are available in nearly 200 countries & territory. Weaknesses Conflict and politics After 9-11 scenario and Iraq war. loyal with company and involve in their business. Basic requirement of them is financially strong people. and effective innovation as their diet.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED business of Frito lay North America and the beverage in food business is of Pepsi coke beverage and food. Revenue growth and cost management offset a relatively more volatile raw material cost environment. strong field execution. devoted and loyal people. devoted with product. water and flavor portfolios partially compensate a continued shift away from their Pepsi trademark. Financial position and credit rating are strong Their domestic organization achieved revenue growth from a healthy pricing environment. Sponsoring matches all over the world Pepsi sponsors world cup. The profitability of their international business continued to improve and it has become a more significant contributor to their performance. Many of Pepsi company brands use are over 100 years old but the corporation is relatively young. Gujranwala Campus 100 . Distributor’s excellent service PepsiCo search strong. experienced parties. Opportunities University of the Punjab. majority Pepsi consumers turned towards other beverages due to sentimental point of view.

Existing customer base is high Pepsi Cola strives to create value for their consumers. bottlers and the community. Expanding into foreign markets It is the global brand and have done strong advertising and promotion internationally Pepsi brands are available in nearly 200 countries . or by adding value above and beyond that offered by Competitor. can help them to achieve a competitive advantage by lowering the cost of creating value. and responsiveness of Pepsi to customers. attaining efficiency. innovation. They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers. quality.Many of PepsiCo's brand names are more than 100-years-old.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED Penetrating market would motivate considerable sales growth Quality. innovation. Threat Increase in competition (other beverages) Their new strategy for International beverages is to focus on building their core business in markets in which they are already strong and in emerging markets where they believe the competitive playing field is essentially level RECOMMENDATIONS University of the Punjab. and responsiveness to customers requires a strategic plan. Gujranwala Campus 101 . Nevertheless. customers. but the corporation is relatively young through its strong strategic planning.

In which employees give important to the company and its customer. Management should take effective actions to reduce it.  The procedure of taking services from the company must be made easier and straight forward not involving long difficult procedure for simple task. The company should use the participative management system in order to increase the job satisfaction level of employees Employee turnover rate is very high in the organization.  The outlook and interior lay out of the company is another thing which needs to be improved.  To attract the customer in the future NBC have to make extensive effort to give extra facilities to retailers and consumers. University of the Punjab.INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED  Management of the company is not participative. Gujranwala Campus 102 . NBC major fault is that wasn’t keep its pace with on going changing in industry unlike Coca Cola. . Now NBC combining all it power and trying to approach like Coca Cola.    Latest reorganizing efforts are necessary to make it cost effective also making its facility accordingly to modern conditions  Company management has to put its all effort to change the prevailing culture of the company and to put the foundation stone of business oriented culture.