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Chap 005

Chap 005

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Published by: anand752 on Aug 09, 2011
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12/22/2012

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When the television production company that produces the Law & Order series uses the Law &
Order
name on two other series (Law & Order: Special Victim’s Unit, and Law & Order:
Criminal Intent
), it relies on __________ to convince fans of the original show that the new
shows will be equally well crafted.

a.selective comprehension
b.selective retention
c.stimulus generalization
d.stimulus discrimination
e.routine response behavior

Answer: c

Page: 108

Other Location: web
Rationale: Stimulus generalization occurs when a response brought about by one stimulus (cue)
is generalized to another stimulus. The consumer would have the same feelings toward one Law
& Order series as for another, even before the new show was seen.

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