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Cleanliness and Value (QSC& V) becomes the company motto. McDonald's opens in Pushkin Square and Gorky Street. One billion hamburgers sold.McDonald's has come a long way ever since it’s beginning in 1955. The first restaurants outside of the 1990 USA open in Canada and Puerto Rico. 1993 The Big Mac is introduced. New Caledonia. 1989 Filet-O-Fish sandwich is introduced. Moscow. Illinois and the McDonald's Corporation is created. Egg McMuffin is introduced. Oman. Service. The Quarter Pounder is introduced. Bulgaria. Illinois. Ronald McDonald Children's Charities is founded in Ray Kroc’s memory to raise funds in support of child welfare. The first Ronald McDonald House opens in Philadelphia. The 100th McDonald's opens in 1984 Chicago. Trinidad and United Arab Emirates. the world's largest ferry sailing between Stockholm and Helsinki. Set in 80 wooded acres.. 1955 Ray Kroc opens his first restaurant in 1983 Des Plaines. Training is provided for every level of McDonald's management worldwide. Hamburger University opens in Elk Grove. Quality. Latvia. Chicken McNuggets is introduced. 1957 1959 1961 1963 1964 1965 1967 1968 1972 1973 1974 . Ronald McDonald makes his debut. A new McDonald's restaurant opens 1994 every day. Kuwait. Restaurants open in Bahrain. The first McDonald's at sea opens aboard the Silja Europa. Paris and Tokyo stock exchanges. Illinois. bringing the total to over 15. 50 billionth hamburger sold.000 in 79 countries on 6 continents. McDonald's is listed on the Frankfurt. New Hamburger University campus opens in Oak Brook. Here are a few milestones of the McDonald's journey . near Chicago. McDonald's Corporation goes public. The Happy Meal is launched.000th restaurant opens in Des Plaines. The 1. Egypt.. Munich.
McDonald's opened its doors in India in October 1996. Ltd. Cleanliness and Value (QSC&V). our family restaurants in Mumbai. Ludhiana.S. Overview. Having signed their joint-venture agreements with McDonald's in April 1995. Manesar and Gurgaon have proceeded to demonstrate. Click here for more information on the history of McDonald’s. serving more than 46 million customers every day.1996 McDonald's opens in India – the 95th country. Ahmedabad. along with their Indian management team. Jaipur. much to the delight of all our customers. Service.S.A Global Phenomenon.A. U. Vadodara. in McDonald's restaurants in Indonesia and the U. we are the world's largest food service system with more than 30. While Connaught Plaza Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the Northern operations. they trained extensively. Amit Jatia and Vikram Bakshi are like-minded visionaries who share McDonald's complete commitment to Quality. Ever since then. Delhi. Our first restaurant opened on 15th April 1955 in Des Plaines. Amit Jatia’s company Hardcastle Restaurants Pvt. Pune.A. McDonald's . Illinois. owns and operates McDonald's restaurants in Western India. before opening the first McDonald’s restaurant in India. Locally Owned.000 restaurants in 100 countries. McDonald’s in India is a 50-50 joint venture partnership between McDonald’s Corporation [USA] and two Indian businessmen. Doraha. what the McDonald's experience is all about. . Almost 50 years down the line. Noida Faridabad.
and all at a fair price We are committed to exceeding our customers' expectations in every restaurant every time." When McDonald's founder. while maintaining our own recognized international standards. he was letting the world in on the philosophy and secret behind McDonald's phenomenal success. Stringent cleaning standards ensure that all tables. McDonald's does not offer any beef or pork items in India. McAloo Tikki™ burger. chairs. We believe in a collaborative management approach. fish and vegetable products find their way into our Indian restaurants. friendly service . Our Philosophy. health and hygiene is ensured. International Standards. Complete adherence to the Indian Government regulations on food. Even our soft serves and McShakes™ are egg-less. We will seize every opportunity to innovate and lead the industry on behalf of our customers. in a clean and pleasant environment. Cleanliness & Value . highchairs and trays are sanitised several times each hour. Veg. McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. Only the freshest chicken. . In addition. Such meticulous attention to cleanliness extends beyond the lobby and kitchen to even the pavement and immediate areas outside the restaurant. "We take the burger business more seriously than anyone else.It is an unflinching McDonald's ideology that our customers must always get quality products.Respect for local culture. employing a mutually respectful business philosophy. Pizza McPuff™ and Chicken McGrill™ burger. Ray Kroc made that memorable statement. Fast. We've also created eggless sandwich sauces for our vegetarian customers.the hallmark of McDonald's restaurants the world over is the mantra we abide by. served quickly and with a smile. offering a larger variety to our vegetarian consumers. McDonald's India's local suppliers provide us with the highest quality. Among these are McVeggie™ burger. we've re-formulated some of our products using spices favoured by Indians. Our vision to be India’s "best" quick service restaurant experience is supported by a set of principles and core values [McDonald’s Way] The principles that guide us … • • • • • Quality. We have a passion and a responsibility for enhancing and protecting the McDonald's brand. freshest ingredients. Service.
For example. even before we opened our first restaurant in India. Depending on the situation. Any major fluctuation in the product ordering pattern causes excess / fluctuating inventories.000 crore worth of food produce is wasted in India? This is mainly because of the lack of proper infrastructure for storage and transportation under controlled conditions. higher transportation and manufacturing costs.Supply Chain. and distribution of products to customers and their "downstream" customers at all levels.material flow from suppliers and their "upstream" suppliers at all levels. Rs. McDonald's is committed to providing quality products while supporting other Indian businesses. So. 50. various suppliers. This is called the Bullwhip Effect. transformation of materials into semifinished and finished products. and mistrust between supply chain partners. It is critical to go beyond one’s immediate suppliers and customers to encompass the entire chain. And so. the Supply Chain operates at its best. A Supply Chain is a network of facilities including . The balance between these 3 flows is what a Supply Chain is all about. the Supply Chain may include major product elements. Supply Chain Overview Cold Chain LocalSourcing Suppliers Overview Did you know that every year. since hidden value often emerges once the entire chain is visualized. we spent a few years setting up a unique Supply Chain. longer lead times. and both upstream and downstream activities. raw material flows as follows: supplier manufacturer – distributor – retailer – consumer. When there is a balance in the finished product ordering. shortages / stock outs. geographically dispersed activities. a diesel engine manufacturer may be able to . Information and money flows in the reverse direction.
Cold Chain. may see no need for this functionality. the downstream customer. He firmly believed in mutual benefits arising from a partnership between McDonald's and the local businesses. contractors. About 52% of our food products need to be stored under these conditions before they are used. Ray Kroc. McDonald's India today purchases more than 96% of its products and supplies from Indian suppliers. thus ensuring that McDonald's commitment to growth was mirrored by that of its partners. may be very interested in a locator system. within a temperature range of –18ºC to 4ºC. the supplier gets the opportunity to expand his business. a trucking company with a large fleet. As McDonald's expands in India. labour and maximum local content in materials. we have carefully identified local Indian businesses that take pride in satisfying customers by presenting them with the highest quality products. Adherence to Indian Government regulations on food. Even our restaurants are constructed using local architects.integrate a GPS locator system into its engine control system. The relationship between McDonald's and its Indian suppliers is mutually beneficial. The Cold Chain is an integral part of the Supply Chain Setting up the Cold Chain has involved the transfer of state-of-the-art food processing technology by McDonald's and its international suppliers to pioneering Indian entrepreneurs. McDonald's has always been committed to sourcing its requirements from local suppliers and farmers. transportation and retailing of food products under controlled temperatures. who have now become an integral part of the Cold Chain. The term Cold Chain describes the network for the procurement. However. Local Sourcing. The Cold Chain is necessary to maintain the integrity of food products and retain their freshness and nutritional value. McDonald’s restaurants store products to be used on a daily basis. health and hygiene were a top priority. have access to the latest in food technology. In keeping with this belief. get exposure to advanced agricultural practices and the ability to grow or to export. a heavy truck manufacturer. warehousing. There are many cases of . This assurance is rooted in the philosophy of our company's founder. Understanding the value to the downstream customer is part of the supply chain management process. Its immediate customer.
Based on HACCP guidelines. As the ingredients move from farms to processing plants to the restaurant.local suppliers operating out of small towns who have benefited from their association with McDonald's India. special herbs and many oriental vegetables. All suppliers adhere to Indian government regulations on food. Farm infrastructure features: ♦ A specialized nursery with a team of agricultural experts. Suppliers. control points and critical control points for all McDonald's major food processing plants and restaurants in India have been identified.Supplier of Iceberg Lettuce. The HACCP verification is done at least twice in a year and certified. health and hygiene while continuously maintaining McDonald's recognised standards. Setting up of the Cold Chain has also enabled us to cut down on operational wastage Hazard Analysis Critical Control Point (HACCP) is a systematic approach to food safety that emphasizes prevention of illness or presence of microbiological data within our suppliers' facilities and our restaurants rather than its detection through inspection. Trikaya Agriculture . . Vital Links in our Cold Chain. McDonald's Quality Inspection Programme (QIP) carries out quality checks at over 20 different points in the Cold Chain system. ♦ Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant. successfully grows speciality crops like iceberg lettuce.
lactose. The factory has: ♦ Fully automatic international standard processing facility. ♦ International standards. Maharashtra. Uttar Pradesh. Dynamix Diary . ♦ A large cold room and a refrigerated van for transportation where the temperature and the relative humidity of this crop is maintained between 1º C and 4º C and 95% respectively. butter/ghee. Its plant has: . ♦ Capability to produce frozen foods at temperature as low as -35 Degree Celsius to retain total freshness.Supplier of Cheese. Vista Processed Foods Pvt. ♦ Stringent quality control measures and continuous Research & Development. procedures and support services. Amrit Food .Gagan Milk and Nandan Ghee at its factory at Ghaziabad. A joint venture with OSI Industries Inc. . Dynamix has brought immense benefits to farmers in Baramati. an ISO 9000 company. Maharashtra by setting up a network of milk collection centres equipped with bulk coolers.♦ Pre-cooling room and a large cold room for post harvest handling. USA. Amrit Food. and McDonald's India Pvt. Ltd. A world class infrastructure at its plant at Taloja. Easy accessibility has enabled farmers augment their income by finding a new market for surplus milk. casein & whey protein and humanised baby food. produces a range of frozen chicken and vegetable foods. has: ♦ Separate processing lines for chicken and vegetable foods. ♦ Capability to convert milk into cheese. Ltd. skimmed milk powder. Vista Processed Foods Pvt. Ltd.Supplier of long life UHT Milk and Milk Products for Frozen Desserts. manufactures widely popular brands ..Supplier of Chicken and Vegetable range of products.
com . recording and reporting. Bibliography: www. Salient strengths are: ♦ A one-stop shop for all distribution management services. An integral part of the Radhakrishna Group.♦ State-of-the-art fully automatic machinery requiring no human contact with product. storage. inventory management. Foodland specialises in handling large volumes.22 Degrees Celsius. quality inspection. ♦ Installed capacity of 6000 litres / hour for producing homogenised UHT (Ultra High Temperature) processed milk and milk products. data collection. deliveries. for total hygiene.Distribution Centre. ♦ Effective process control for minimum distribution cost. providing the entire range of services including procurement.mcdonalds. Radhakrishna Foodland . ♦ Dry and cold storage facility to store and transport perishable products at temperatures up to . ♦ Strict quality control supported by a fully equipped quality control laboratory.
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