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Group 13 Airtel (1)

Group 13 Airtel (1)

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Published by Shilpa Ravindran

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Published by: Shilpa Ravindran on Aug 10, 2011
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05/16/2013

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By New Products/Services

Represents - low product/services differentiated market at higher expected costs to company.
Commodities type of product with high cost and expected future revenues. Typically include services like
Direct to Home operations. The major players in the markets and the product services they have on
offer are:

The market for DTH is expected to grow from 18 million currently to 35 million households by 2013.

25 | Page

By New Markets

Both Reliance and Bharti-Airtel are investing heavily in the rural markets. With a Pan-India network
presence Airtel is a clear leader as far as the rural subscriber base is concerned. Others like BSNL and
Vodafone are a close third and fourth. In-addition to providing voice/text services, all major players are
looking to cash in on the revenues from Value Added Services (VAS), expecting it to account for 15-20%
of the ARPU.

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