Dear Mr.


___(dealership) has retailed ___ units of in first quarter of F12. The market share of in your territory is mere __%. We are seeing a consistent decrease in the retails in your territory. This is an alarming situation and we are extremely concerned about the efforts being applied to promote and sell. The competition has been equally quick with its attack to establish its position in the market ramping up manpower, outlets and conducting extensive BTL activities on an ongoing basis. They have gained significant market share although they entered late into the market. This clearly signifies we are losing on a segment that we had pioneered by being the first-entrant. You have to immediately plan additional/dedicated manpower for the product and chart aggressive activities for generating targeted enquiries. With your personal intervention, I am confident the team would work towards achieving the targeted level of performance.


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