Parle Company Presentation- By Raj

CH INSTITUTE OF MANAGEMENT & COMMUNICATION

Présentation Topic(FMCG)~Parle Product

Submitted ToProf. Madhvi dhabolkar

Submitted ByRajkamal Paroha

Presentation Content 
         

Introduction. Introduction. History. History. Mission & Vision. Vision. Marketing Network. Network. Product Mix. Mix. SWOT Analysis. Analysis. FMCG Overview FMCG Sector analysis in India. India. Contribute to the economy. economy. Top 10 FMCG Companies of India. India. Coclusion. Coclusion.

Introduction 
Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years.  Makers of the world's largest selling biscuit.  Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste.  With a reach spanning even the remotest villages of India.  It has 70% market share in India.  The brand is estimated to be worth over rs. 2,100 crore (Rs 21 billion ).  More than 1600 Wholesalers an 1.5 Million retail outlets

History 

In the 1950s the Hindu undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc.  Under its registered brand name Parle.  Over the years, the group split into three different companies ± Parle Products, Parle Bisleri and Parle Agro.  Currently, all three are separate companies with separate ownership and management.  The Goal was to cheer to children and adults.  In that time Prakash Chauhan was the owner of the company.

Mission & Vision 
Mission
"Hindustan Ki Taakat." For over 70 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions 

Vision
Concentrate on the consumers taste and preferences, the Parle brand has grown from strength to strength ever since its inception 

1500 WHOLESELLERS  4,25,000 RETAIL OUTLETS

Biscuits Basket 
KRACKJACK  MONACO  MARIE CHOICE  HIDE & SEEK  MONACO BITES  JEFFS  SIXER  NIMKIN  FUN CENTRE

Sweets & Treats 
KISSME BAR  MANGO BITE  MELODY  MAGIX  PARLE CREAM  ORANGE CANDY  POPPINS  ROLA-A-COLA  TOFFEES  MILK SHAKTI

SWOT ANALYSIS
STRENGHTS WEAKNESS  Parle brand  Sizeable market share in the country  Offers variety of products under its brand.  Different sizes of packets are available. .  Deep and effective coverage  Largest distribution system.  Breakage of biscuits while delivering to retailers .  Improper and irregular supply.  Fewer shares in Premium biscuit market.  Dependent on its flagship brand, Parle-G  Poor packaging in family pack of glucose biscuits.

SWOT ANALYSIS
OPPORTUNITIES  Rising demand for innovative packaging in packaged foods.  Retaining loyal retailers or wholesalers.  Information revolution brought about by the television.  Good scope for snacks and namkeens, if launched and properly promoted by Parle THREATS  Highly advertised brands such as Britannia.  Ever increasing competition from multinationals and local companies.  Increase in sale of cheap local bakery products.  Emerging substitutes like wafers, snacks and toast.  Margin war among the major Brands

FMCG Overview
‡ Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). ‡ FMCG products are those that generally get replaced within a year. ‡ Examples of FMCG- Toiletries soap, cosmetics, tooth cleaning products, detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. ‡ Also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.

FMCG Brief Sectorial Analysis 
India is FMCG sector is the fourth largest sector in the economy  There is a huge growth potential for all the FMCG companies.  As the per capita consumption of almost all products in the country is amongst the lowest in the world.  Again the demand or prospect could be increased further if these companies can change the consumer's mindset and offer new generation products.  Earlier, Indian consumers were using non-branded apparel, but today, clothes of different brands are available and the same consumers are willing to pay more for branded quality clothes.  It is currently growing at double digit growth rate and is expected to maintain a high growth rate.

Contribution in the Economy 
Generating Employment. Employment.  I want to see myselfmyself As a Marketing Analyst

THE TOP 10 COMPANIES IN FMCG SECTOR

CONCLUSION 
Parle is largest selling biscuits .  It is best in its quality.  It has reasonable price .  For all these Parle took no. 1 brand place in the world.

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