4-1

Chapter

4

International Entrepreneurship Opportunities

4-2

Questions About International Business
Different From Domestic Business? Strategic Issues? Options Available? Decision To Enter?
4-3

Strategic Issues
Speed Of Entry Joint Venture
Competitive Advantage Reduce Expropriation Chances

Responsibility Allocation Standardization Possibilities Systems To Be Used Organizational Structure
4-4

International vs. Domestic
Economics Stage of Development Balance of Payments Type of System- Barter? SystemPolitical/Legal Environment Culture Technology
4-5

Strategic Issues
Stage Decision Making 1 2 3
Highly Centralized Complexity Forces Decentralization Conflict Forces Recentralization
4-6

Environmental Analysis of National Market
Characteristics
Unique Common

Clustering
Dimensions Operating/Planning
4-7

Strategic Planning
Marketing
Decisions Target Markets

Products
Needs Benefits Use Ability To Buy CompetitionCompetitionStrengths & Weaknesses

Program Modification Balance Of Payments & Currency Political Climate Opportunity. Risk, Capability
4-8

Structure
Achieve Objectives Skills & Resources Responsibility
4-9

Operational Marketing
Implement Effective Plan Plan
Product Price Channels Communication Target Market ControlControl- Measure/Monitor
4-10

Country Data Analysis
Market Characteristics Marketing Institutions Industry Conditions Legal Environment Resource Availability Political Environment
4-11

International Market Entry
Exporting
Indirect Direct

Direct Foreign Investment
Minority Interests Joint Ventures Majority Interest Mergers
Horizontal Vertical Product Extension Market Extension
4-12

Nonequity
Licensing TurnTurn-Key Management Contracts

Partnering

Barriers To International Trade
General Agreement on Tariffs and Trade (GATT)- 1947 (GATT)Increasing Protectionism Trade Blocs & Free Trade Areas Strategy & Barriers
4-13

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