This is an outline of the report.

Students are requested to follow the exact sequences of different headlines in chapter 1 and chapter 2. The rest of chapters are given just as a guideline.

You are encouraged to layout your own report as detail as possible based on the different topics we learned in our course.

1. Cover page 2. Title page 3. Letter of Transmittal 4. Table of Content

TABLE OF CONTENTS

1.1. 1.2. 1.3. 1.4. 1.5. 1.6.

EXECUTIVE SUMMARY CHAPTER 1: INTRODUCTION BACKGROUND OF THE STUDY RATIONAL OF THE STUDY OBJECTIVE OF THE STUDY SCOPE OF THE STUDY LIMITATIONS OF THE STUDY METHODS 1.6.1. PRIMARY SOURCES 1.6.2. SECONDARY SOURCES CHAPTER 2: BUSINESS PART BUSINESS SUMMARY OBJECTIVES MISSION RISKS BUSINESS OWNERSHIP START-UP SUMMARY BUSINESS LOCATIONS AND FACILITIES SERVICES COMPETITIVE ADVANTAGE TECHNOLOGY FUTURE SERVICES CHAPTER 3: SRTATEGIC ANALYSIS MARKET ANALYSIS SUMMARY MARKET NEEDS SWOT ANALYSIS

vii 2 2 2 2 3 3 3 3 5 5 6 6 6 6 8 8 8 9 9 11 11

2.1. 2.2. 2.4. 2.5. 2.6. 2.7. 2.8. 2.9. 2.10. 2.12. 2.13. 3.1. 3.3.

3.4. 3.5. 3.6. 3.7. 3.10. 3.11. 3.12. 4.1. 4.2. 5.1. 5.2. 5.3.

MARKET SEGMENTATION CORPORATE STRATEGY BUSINESS LEVEL STRATEGY FUNCTIONAL LEVEL STRATEGY MARKETING STRATEGY PRICING STRATEGY SALES STRATEGY CHAPTER 4: MANAGEMENT MANAGEMENT SUMMARY PERSONNEL PLAN CHAPTER 5: FINANCIAL PART FINANCIAL PLAN START-UP FUNDING BREAK-EVEN ANALYSIS

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