Top 10

Ten reasons customers choose SAP to help transform their business.

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1 6 Leadership Expert solutions for companies of all sizes Real Time Deliver the real-time enterprise 2 7 Innovation Innovate without disruption Value Maximize business value 3 8 Focus Benefit from comprehensive industry expertise Cost Lower IT costs 4 9 Analytics Industry leaders in business analytics Support Get peace of mind 5 10 Mobility Unwire your enterprise Choice Leverage an open ecosystem .

1% 13.1% Microsoft country offices 5.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We are the leading provider of enterprise applications. SAP serves customers worldwide Total enterprise applications market Share of market.9% Sage 25 37 75 industries languages 14.2% Sources and notes Left: Gartner. “Market Share: All Software Markets. Inc. Right: SAP Internal. G00200883. 2009 SAP Small and medium businesses Share of market.3% 1.1% Oracle Oracle 18.0% 6.1% IBM Microsoft 7. Middle: SAP analysis of third-party market data.200+ services partners worldwide 3.. as of January 2011 . 2009”. 2008 SAP 120 countries 23. Worldwide.

designing and orchestrating them to fit together as “networked solutions. as reported publicly .Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We offer your business innovation without disruption. on-demand. helping to minimize disruption for our customers.” Our product strategy leverages in-memory. and on-device applications. cloud. On Premise On Demand On Device Technology Foundation We build Industry leader in R&D investment* We integrate Acquire companies that deliver innovation. not legacy technology We partner Co-innovating new solutions and technologies with customers and partners Note *Three-year average of R&D as percent of revenue. Our integrated solutions ensure innovative results How we deliver innovation Orchestration Our unique approach ensures consistency across all on-premise. and mobile technologies in a way that builds on our existing application platform.

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We have the industry experience and expertise to help run your company. Who we help SAP share of Forbes 2000 companies by sector Consumer Products & Life Sciences Discrete Manufacturing Energy & Natural Resources Financial Services How we help SAP’s unique capabilities Multi-industry support on a single platform Deep industry-specific capabilities 79% 83% 75% 57% Embedded. May 2010 . preconfigured best practices Industry-driven development and co-innovation Clear industry road maps 25 industries supported on one single platform 78% 60% 68% 67% Process Manufacturing Public Services Retail & Wholesale Services Source SAP analysis of Forbes 2000 rankings and SAP customer database.

. The Magic Quadrant is intended solely as a research tool. G00207435. SAP internal data. Gartner does not endorse any vendor. Analytics and Performance Management Software.000+ partner organizations Sources L to R: Gartner.Magic Quadrant for Business Intelligence Platforms.# 225992. as defined by Gartner. Gartner Market Share Analysis: Business Intelligence. Inc. Bottom L to R: IDC.” Doc. Gartner recognizes SAP as a Leader in all four solution areas Business analytics market Share of market. Worldwide. including any warranties of merchantability or fitness for a particular purpose. with respect to this research. 2009 SAP BI Platforms Corporate Performance Suites Data Integration Tools Data Quality Tools 22. Dec. Nigel Pendse. 2009. published May 2010.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We are a worldwide leader in business analytics. 2010. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace. “Worldwide Data Integration and Access Software 2009 Vendor and Segment Analysis. Gartner disclaims all warranties. Magic Quadrant for Data Integration Tools. G00300603. and is not meant to be a specific guide to action. product or service depicted in the Magic Quadrant.000+ customers worldwide 7. Magic Quadrant for Data Quality Tools. G00173700. Inc. Magic Quadrant for Corporate Performance Management Suites. . as of January 2011 The Magic Quadrant is copyrighted 2011 by Gartner. Dynamic Data Movement defined on page 4. and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The BI Survey. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.4% 14% 14% Oracle SAS Institute IBM 12% Drive higher performance at lower cost with SAP BusinessObjects Customers and partners trust SAP’s analytics for their business #1 in real-time functionality (Dynamic Data Movement) Lowest TCO measured on a per seat deployed basis 12% 40. express or implied. G00172934.

5 billion SMS and MMS messages processed daily 4.” September 2010 Sources L to R: IDC.# 224437. IDC Insight “SAP and Sybase: The Promise of Mobility Takes Shape. mobile device management and security. a leading mobile enterprise applications platform. and mobile applications across multiple device types. with the ability to offer analytics-enabled infrastructure.000 Enterprise mobility customers 85% Device management Recognized revenue leader in mobile device management enterprise Messaging 1. Sybase company reports and press releases. Aug. Sybase 10-K 2009.” Doc.5 billion subscribers 900 mobile carriers Application platform Best-selling mobile enterprise application platform among enterprise application providers share of Fortune 100 enterprise mobility customers As a combined entity. SAP analysis of third-party market data . Enterprise Mobility We are the proven market leader in mobility solutions 20. 2010.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice Our market-leading mobile solutions will unwire your enterprise. SAP and Sybase possess a unique position in the enterprise mobility market. “Worldwide Mobile Device Management Enterprise 2010-2014 Forecast and 2009 Vendor Shares.

and forecasting information at the speed of thought.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We deliver the “real” real-time enterprise through the most advanced in-memory technology. inventory management. It provides a foundation on which to build a new generation of applications. SAP High Performance Analytic Appliance (SAP HANA) SAP HANA is the engine of the real-time enterprise. in real time. Experience the real-time Enterprise in action A live analysis by a consumer products company reveals how SAP HANA analyzes current point-of-sale data in real time— empowering this organization to review segmentation. anywhere.04 seconds analysis response time on any device. Runs 350x faster 77 minutes Before SAP HANA retailers 70 billion records 460 terabytes of data 50 13 seconds With SAP HANA 0. anytime Source SAP customer-sanctioned time trial of actual reporting process against the prior server system . The example below showcases actual customer performance of a core reporting process. merchandising. enabling customers to analyze large quantities of data from virtually any source.

Bob Evans.“Global CIO: SAP Shares Corporate Treasures With Customers. Value management helps companies run 2.9x more On Budget 1.000 submissions Train your teams Value Academy Over 2. InformationWeek. SAP/AMR Value Management Survey Results 2010.6x more On Value SAP’s value management program is the most advanced effort of its kind…offer[ing] advanced business solutions along with deep-domain expertise and insights.000 companies have participated in our training academies to develop value management capabilities Value Lifecycle Management On-demand business case creation and realization Collaborate with SAP for value Value Engineering Collaborative business case development for your business transformation Business Transformation Services Consultative alignment of business strategy and IT 1. 400+ companies surveyed . 2010 ” Sources L to R: Data as of November 2010. October 22.0x more On Time Benchmark your business process Establish a performance baseline and set goals for business transformation using our database of over 10.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We provide the best services to measure and maximize your business value.

“The Total Cost of ERP Ownership in Large Companies. October 2008 . Sources L to R: Aberdeen Group. Full end-to-end implementation: Lower operational costs allow for greater spending on innovation. SAP analysis.3% Lower total software. How we can help Tactical IT Tactical IT 23% Lower Fixed Rate implementation service cost per component than leading competitor 83% 51% for SAP Enterprise Support through 2016 9. service. and support per user than leading competitor Strategic IT 49% Strategic IT 17% Limited implementation: IT operational costs consume the majority of resources.” July 2008.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice We reduce your total IT cost so you can increase spending on innovation. SAP IT Effectiveness Survey.

html. third-party solutions. Our rate is guaranteed not to increase due to inflation. and four-hour resolution time.oracle. http:/ /www. or action plan. Business Ready Advantage Plus SLAs: 1 hour response time in business hours 8AM-8PM.microsoft.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice With the best support services in the industry. price changes. anywhere in the world. workaround.aspx . CST. and customer development.com/us/support/index. we give you peace of mind about your organization. network. software. http:/ /www. Our service is inclusive of hardware. or any other factors through at least 2016. Sources and notes L to R: SAP SLAs: Resolution to include solution.com/en-us/dynamics/service-plans. M-F. Our full range of support options is tailored to your needs SAP Enterprise Support offers unparalleled value 24x7 Service License Agreements Fixed-Price Commitment End-to-End Support SAP MaxAttention SAP Safeguarding SAP Enterprise Support SAP Enterprise Support SAP Standard Support Oracle Premier Microsoft Business Ready Advantage Pro Our dedication is unrivaled with one-hour message response time.

700 Services Partners Specialized Solutions 34 Solution Partners +2 Million Community Members Notes Data as of November 2010 . SAP Sales and Services 2.900+ Channel Partners Technology Co-Innovation 34 Technology Partners Deployment Services 1. Our strong partner relationships give you greater flexibility Finding the best fit software for your business is our sole focus. We are the only provider that can deliver the highly specialized solutions you need. with the built-in versatility you want. Plus. our partners deliver even more choice—helping to complete the software stacks of our diverse customer base.Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 Choice Our open ecosystem gives you more choice and more flexibility.

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