Spice Digital Limited

Corporate Presentation

Index of Contents

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Corporate Introduction – Spice Global Group Major Milestones Company Overview – Spice Digital Rewards & Recognition Events & Sponsorships Products & Services Carrier 3G Services Government Enterprise Clients & Partners Reach Us

Copyright©2010 Spice Digital Limited. All rights reserved.

Corporate Introduction Spice Global Group

Copyright © 2010. Spice Digital Limited. All rights reserved.

Spice Global Group

The Spice Global Group is led by well known global industry leader Dr. BK Modi. Spice has a long and rich 30-year history of innovation and leadership in Technology, Automation and Telecommunications. The Group, which was founded in 1980, pioneered several products and services for the Indian business landscape – the first computer, printer, photocopier, fax machine to the first Mobile GSM service call (on the Modi Telstra Network in 1996) FACTS & FIGURES
• The Group is valued at nearly U$1.3 billion • It has more than 10,000 employees • It reaches out to a customer base of more than 25 million annually across various

products and services

Global Presence
• India • Nepal • Bangladesh • South East Asia • Africa

Copyright©2010 Spice Digital Limited. All rights reserved.

Lehman Brothers joins Cellebrum as a financial partner Spice Telecom goes Public Copyright©2010 Spice Digital Limited. Harvard University Strategic tie-up with The Conference Board. All rights reserved. India Chapter. India’s first cellular service network launched by the group Launch of Spice Communications Strategic tie-up with Center for International Development. USA. . Tie-up with Telecom Malaysia.Major Milestones Year 1983 1987 1992 1995 1996 1997 2000 2006 2007 Milestones Pioneered office automation in India Launch of MRi Olivetti (now Spice IT Systems) Launch of India's first private sector company to manufacture telecom equipment. to set up the Global Corporate Research Centre.

All rights reserved. Spice Digital Limited. .Company Overview Spice Digital Limited Copyright © 2010.

4. Part of the Spice Global Group. Reliance. Enterprises and Government agencies using different mobile connectivity medium of Voice. 1. IVR. IDEA. SMS. 3. 3G & Mobile Applications. it offers innovative solutions for Telecom Operators. . All rights reserved.Spice Digital Limited Spice Digital Ltd.e. 5. Vodafone. MTNL and other corporate. IVR: Interactive Voice Response Systems SMS: Short Messaging Services USSD: Unstructured Supplementary Service Data WAP: Wireless Access Protocol 3G: Third Generation of developments in wireless technology FACTS & FIGURES • Reaching out to 50 mn subscribers daily • Delivering solutions in 20+ languages • 19 Copyrights awarded and 8 Patents Applications • 100mn daily VAS transactions • Year on year growth of 200% per year • Award winning Products and Services offered • Roaming Networks with alliances stretching across Global Presence • • • • • • • • • • India Nepal Bangladesh Indonesia Jordan Mauritius Nigeria Saudi Arabia Singapore Kenya 450+ Mobile Networks across Globe Copyright©2010 Spice Digital Limited. Our exhaustive range of products and services span across following verticals i. It has partnership with most of the telecom service providers like Airtel. BSNL. 2. USSD. WAP. is one of India’s leading VAS (Value Added Services) companies in the Telecom arena. BPL.

• Launched services at Aktel Bangladesh • Cellebrum becomes number one Voice VAS vendor for Airtel & vice-versa with over 110 Million INR monthly contribution • Spice launched its retails website www. • We introduced products such as BGM and VAS on USSD • Lehman Brothers Opportunity Limited Invested USD 15 Million in our Company. All rights reserved. Roam Tracker. Email – Year 2002 • First ever Mobile TV Interactive show – Zee and Aajtak • Replaced Tier1 P-P SMSC at two telcos • We Started Providing VAS on IVR/GPRS/SMS Platform. Roam Secure.First taste of mobile entertainment! • SMS to Landline – Taste of technical convenience (TTS) • Gaming on Mobile – Lucky7/Bingo/Tambola • Unified Messaging – Fax. Select Caller List.sms56300. • Launched CRBT • We established another development Center in Parwanoo. Voice. Pay4me.Major Milestones Year 2000 2001 2002 2003 2004 2005 2006 Milestones • Customer Self Provisioning – First self care portal • Music on Mobile . Welcome Roamer. Mobile Radio. .com 2007 2008 Copyright©2010 Spice Digital Limited. • We established a new development center in Parwanoo (Himachal Pradesh). • Launched our services internationally in Jordan. • We Launched products such as Roam Priviledge.

Spice Digital Launches Live Streaming Services like Live Aarti Launched USSD based Banking Solution for SBI Spice Launched various products relating to education. Music etc Implemented SAP ERP and went live in Jan 2010. All rights reserved. 2009 2010 Copyright©2010 Spice Digital Limited.Major Milestones Year • • • • • • • • Milestones New Brand Launched by Spice Group and new Company Name is “Spice Digital” from FY2009. Spice Digital ties up with MTNL to offer innovative 3G VAS products . devotional. . CRBT platform in Zain Tanzania (Feb'2010) Launched Mobile Application Stores for Idea and Aircel.Dec'2009.

 All rights reserved.Rewards & Recognition Mobile Radio wins Best Mobile Music Service for Airtel at Asia Mobile Awards 2008 Railway SMS 139 wins m-Governance Initiative of the Year at eINDIA 2009 Awards BigFlix Movie Rental wins Best Mobile ApplicationGold at India Digital Media Awards 2010 Railway SMS 139 wins mBillionth Awards for Best Project in M-Travel & Tourism Mobile Banking Service on USSD wins ICT in Financial Inclusion of the Year at eINIDA 2010 Awards Copyright©2010 Spice Digital Limited. .

 All rights reserved. .Events & Sponsorships Copyright©2010 Spice Digital Limited.

Products & Services Copyright © 2010. All rights reserved. . Spice Digital Limited.

IVR. All rights reserved. Mobile Banking. Gaming •Government • M Governance. . Social Networking. Video Aarti. Mobile Advertisements & M-Commerce Solutions Copyright©2010 Spice Digital Limited.Products & Services Spice Digital provides cutting edge communication software services to global communication Original equipment manufacturer (OEMs) and Service Providers. Religion. Video on Demand. Municipal Corporation. Streaming. Education. Health • Enterprise • SMS. USSD. Education. Video Chat. Mobile Applications. Rural • 3G Services • Mobile TV. • Carrier • Music.

.Carrier Copyright © 2010. All rights reserved. Spice Digital Limited.

 All rights reserved.Mobile Radio Mobile Radio is an intelligent nonstop-music playing station akin to FM radio with extended capability of creating automated playlists i. KEY FEATURES • Our Mobile Radio won Best Mobile Music Service for Airtel at Asia Mobile Awards 2008. .e storing songs of choice in a special personalized folder which is automatically played out whenever this service is accessed. Devotional. Comedy… Copyright©2010 Spice Digital Limited. MACAU • Library of more than 1 Lakh songs to choose from • More than 20 language categories • Intelligent IVR automatically takes the user to the menu that is browsed most • Download ringtones & Dedication full songs • Multi Channel Functionality: Music.

The caller can choose his music from a variety of sounds provided. KEY FEATURES • BGM is a network-based solution.Background Music Background music is a value addition to mobile peer-to-peer calling wherein subscriber is allowed to create his own ambience during a call by playing music in the background. . All rights reserved. which is independent of both handset and SIM • Operators have the flexibility to offer background music to all types of subscribers • Users have an instant way to express their own individuality • BGM reflects the unique personality of the caller • It provides a pleasurable experience for the person called. adding variety and enjoyment to a simple call Copyright©2010 Spice Digital Limited.

 All rights reserved. subscribers replace the ring tone that callers normally hear with a Personal choice of music or audio content –bringing a more enjoyable calling experience to their callers. . KEY FEATURES • Caller/ Group based RBT: Different callers are played different ring back tones • Special Condition RBT: The RBT is set depending on the day • Roaming Tone RBT: Set a roaming tone to be played when out of the network • Occasions-based Greetings RBT: Set a special RBT on a special occasion Copyright©2010 Spice Digital Limited. We have bagged the 1st International Deployment for CRBT in Zain Tanzania.Caller Ring Back Tone With caller ring back tones.

Spice Sangeet Spice Sangeet is an interactive mobile application for mobile phones that will assist the subscriber of this service to listen to their favorite song from within the application. This application will turn the mobile phone into a music player.000 download in a very short span of time. from the application. • Can share or dedicate songs to friend/family/loved one etc. • Spice Sangeet provides the facility to download full song • Spice Sangeet can set any song as default CRBT. where the customer can browse and listen to his/her favourite songs from the stored catalog available in the backend. All rights reserved. • You can create and manage your own playlists. KEY FEATURES • More than 200. . • Music catalog update allows you to add fresh songs to there Spice Sangeet zone. Copyright©2010 Spice Digital Limited.

user friendly and intuitive interface open to masses • Platform to interact with new interesting people • Secure and maintains the anonymity of registered members at all times • Extensive searching capabilities • Multilingual support is available on IVR • Empower the user to personalisation features • Quick access to Matching profiles • SMS alert functionality pushes the service to end users Copyright©2010 Spice Digital Limited.They can do so at their own convenience. It brings the users to a podium that gives them a chance to find new friends with the same kind of interests and yet maintains the anonymity. . All rights reserved. KEY FEATURES • Simple.Social Networking Spice Digital Ltd has platform for people to make new friends and keep in touch .

 All rights reserved. .Education LEARN ENGLISH • Basic Grammar • Pronunciation • Conversational English • Enhance Vocabulary • Writing & Speaking Tips WOMEN PORTAL • Beauty • Health • Cookery • Career • Relationships KIDS ZONE • Rhymes • Poems • Stories • Moral Stories Copyright©2010 Spice Digital Limited.

 All rights reserved. • Application allows users to view & share videos ASTROLOGY • Provides highly personalized feature • Rich service deploying IVR and SMS platforms • Offers live on-line consultancy from best names in the field of Astrology • Supports highly flexible revenue model • Deploys standard technologies with an open architecture. easily scalable and extensible Copyright©2010 Spice Digital Limited. instantly.Religion DEVOTIONAL • Provides the widest range of devotional content • Provides over 50 subcategories of content • Supports special navigation to promote content • Live Aarti system streams the Aarti that is being performed live at various places to the 3G users that are tuned into the system. .

Sidhi Vinaayak. quick response and uninterrupted service on phone Copyright©2010 Spice Digital Limited. . Mobile customers can listen to live pujas and aartis from the Tirupati Balaji. All rights reserved. Kashi Vishawanath. Shirdi Sai Baba and Bangla Sahib shrines through the Live Aarti service. Nathdwara. KEY FEATURES • Listen to Live Streaming of Aarti of different religious places with easy browsing • Option to invite others to listen Live Aarti • Daily Alerts notifying start of Aarti and special Poojas. Vaishno Devi. Har Ki Paudi. The service Will soon include shrines like the Golden Temple. Patna Sahib Gurudwara and Puri Jagannath.Live Streaming 'Live Aarti' service allows user to listen to live prayers from revered shrines on their mobile phones. • Highest quality.

Rural MANDI RATES • Covers all agriculture markets (over 3500) regulated under the APMC Act varieties • Covers over 800 commodities and their • Provides content in all major Indian languages • Offers dynamic mapping of crops on the basis of user location WEATHER FORECASTING • Maximum Temperature • Min Temperature • Sunrise • Sunset • Precipitation • Bad weather warnings CROP ADVISORY • Best practices covering the entire cropping cycle. from seed procurement to selling of crops • Latest developments and fresh avenues • Information on the latest agriculture developments Copyright©2010 Spice Digital Limited. All rights reserved. .

3G Services Copyright © 2010. All rights reserved. Spice Digital Limited. .

. With this launch of 3G network and steady growth in the subscriber base being witnessed. All rights reserved.3G Services Spice Digital is the 1st VAS provider in country to introduce 3G VAS Services in the burgeoning Indian telecom market. we seek to satisfy the high demand for the highly awaited 3G mobile video VAS segment with its innovative product offering. KEY FEATURES • Mobile TV • Video RBT • Video Aarti • Video on Demand • Video Chat • Video SMS • Video Portal • Gaming Copyright©2010 Spice Digital Limited.

All rights reserved. .Government Copyright © 2010. Spice Digital Limited.

Government Spice Digital has a presence in multiple areas of the telecom business basket. KEY FEATURES • We have won eINDIA 2009 Awards for Railway service “SMS 139”. This makes us uniquely placed to bring a diversified perspective to meet all requirements of m-Governance. • Provide hassle free one-stop solution to the citizen. All rights reserved. . Copyright©2010 Spice Digital Limited. • We have won an M-Governance Deal in Himachal Pradesh for a mobile applications “Spice Guide to Himachal”. • Railway service SMS 139 wins mBillionth Awards 2010.

Spice Digital Limited.Enterprise Copyright © 2010. . All rights reserved.

. • PNR Enquiry • Train Arrival/ Departure • Ticket Availability • PNR Status SMS alert Copyright©2010 Spice Digital Limited. • Our Railway SMS won e-INDIA 2009 Award for “m-Governance Initiative of the Year”. All rights reserved. KEY FEATURES • Railway SMS 139 wins mBillionth Awards for “Best Project in M-Travel & Tourism”.SMS SMS 139 is the offering from Spice Digital in collaboration with Indian Railways (IRCTC) and Bharat BPO that allows a user to get Railways related information from the comfort of his/her mobile phone.

Enables anytime anywhere customer service.IVR Allows the customer to be touch with the enterprise through a short code. KEY FEATURES • Interactive • Easy to Understand • Low Maintenance • 24x7 availability • Security • Less costly compared to call center Copyright©2010 Spice Digital Limited. Augments Enterprise customer service by addressing the routine queries of the customers. . All rights reserved.

• Simple fast and flexible • Service Differentiation • A real WAP alternative Copyright©2010 Spice Digital Limited. which is store and forward technology. unlike SMS. USSD is session oriented. KEY FEATURES • Mobile Banking Service on USSD wins “ICT in Financial Inclusion of the Year” at eINIDA 2010 Awards. All rights reserved. .USSD USSD is a GSM service that allows high speed interactive communication between the subscribers and applications across a GSM network. thus turnaround response times for interactive applications are shorter for USSD than SMS.

anywhere.Mobile Banking With the mobile penetration and usage being on an upward swing across the world. All rights reserved. personal and time-sensitive • Customer is not restricted by normal banking hours • User can access financial information • Perform banking transactions while on roaming at very reasonable rates. KEY FEATURES • Mobile Banking Service on USSD wins “ICT in Financial Inclusion of the Year” at eINIDA 2010 Awards. our vision is to be a technology enabler in a wire-free world connecting data source or application to any device and make the mobile phone an integrated communications device. . with the ability to provide information and perform real time online transactions anytime. Copyright©2010 Spice Digital Limited. • AlertBank’s customers can access financial information • It is convenient.

• Accessing getapp.Mobile Applications Spice Digital has developed various Mobile Applications for our numerous clients in diverse Domains – Entertainment. . Commerce. Information. etc. Copyright©2010 Spice Digital Limited.in from your mobile phone's WAP browser • Sending SMS to 56300 with the appropriate application code (see below) • Typing in your mobile number below and have the download link sent to your phone. KEY FEATURES • Our movie rental mobile app has won IDMA Awards 2010 for BigFlix. Messaging. All rights reserved.

Mobile Advertisements Spice Digital delivers by using a dynamic filter which directs an advertiser's message to a subscriber chosen based on a pre-defined set of profile parameters. The filter would throw millions of matches on various combinations of parameters which the advertiser uses to define his target audience. Spice Digital helps you design a mobile advertising campaign that delivers on the following parameters. KEY FEATURES • Innovative • Personalised • Targeted • Measurable Copyright©2010 Spice Digital Limited. All rights reserved. .

Copyright©2010 Spice Digital Limited. . • The payments can be made either using credit card or based on the operator- utility company tie-up TICKETING • Spice Digital’s Ticketing Services enables users to enquire about the availability of tickets • access price • ticket booking options • book tickets on their mobile phones with SMS notification.M-Commerce Solutions BILL PAYMENTS • The Bill Pay application offers a simple navigational multi-modal interface • Users to select the utility company for which the want to make the payment • Check the outstanding amount and then choose to make the payment. All rights reserved.

. Spice Digital Limited.Clients & Partners Copyright © 2010. All rights reserved.

.Telecom Operators Copyright©2010 Spice Digital Limited. All rights reserved.

 All rights reserved. .International Clients Copyright©2010 Spice Digital Limited.

 All rights reserved.Enterprise Partners Copyright©2010 Spice Digital Limited. .

 All rights reserved.Application Partners Copyright©2010 Spice Digital Limited. .

Technology Partners Copyright©2010 Spice Digital Limited. All rights reserved. .

Content Partners Copyright©2010 Spice Digital Limited. All rights reserved. .

All rights reserved. Spice Digital Limited. .Reach Us Copyright © 2010.

.in Copyright©2010 Spice Digital Limited.Reach Us CORPORATE OFFICE Spice Digital Limited Spice Knowledge Centre D 1. All rights reserved.spicedigital. NOIDA Uttar Pradesh – 201301 India Tel: +91 120 4363600 Fax: +91 120 4265786 Web: www. Sector 3.in Mail: info@spicedigital.

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