P. 1
CCD Profile

CCD Profile

|Views: 6|Likes:
Published by Ankit Omar

More info:

Published by: Ankit Omar on Aug 16, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/22/2015

pdf

text

original

A lot can happen over coffee

Café Coffee Day: A Profile

……………………….……………………………………………….……….……………………10 .……………………09 Other Relevant Information…………………...…07 Beyond Café Coffee Day……………………….……………………….………………………………………06 Menu Mix……….……………………………………………………………05 Café Coffee Day Products…………………..Origin……………………………………………………………03 Network Strength (India & Overseas)…………………………………………………04 Target Market………………………….2 CONTENTS About Café Coffee Day .……………………………….

Café Coffee Day pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Our Mission: To be the best coffee chain in the world by offering a world-class coffee experience at affordable prices . coffee was restricted to the intellectual. Amalgamated Bean Coffee Trading Company Ltd. Coffee Day Fresh n Ground (which owns 354 coffee bean and powder retailing points in South India). Café Coffee Day has become the favourite hangout for the young and young at heart among them. ABCTCL’s coffee retail divisions include: Coffee Day Exports. making it the largest individual estate owner of Asia. Coffee Day sources coffee from 10. ABCTCL has also invested in a one-of-its-kind Coffee Laboratory which is accredited by the Coffee Board of India.3 About Café Coffee Day: The Origin Café Coffee Day is a division of India’s largest coffee conglomerate. While coffee is fast becoming the beverage of choice amongst the upwardly mobile.000 acres of owned coffee estates. the need for a relaxed and fun “Hangout” was clearly seen. and with the vision of a true entrepreneur nurturing it. Coffee Day not only boasts of a 165 year coffeegrowing heritage. a Rs 750 crore ISO 9002 certified company. the South Indian traditionalist. Coffee Day Xpress (which owns close to 900 Kiosks for refreshments on-the-go) and Coffee Day Perfect (FMCG Packaged Coffee). but today has its business spanning the entire value chain of coffee consumption in India. and 5000 acres of managed estates. With its roots in the golden soil of Chikmaglur – the home of some of the best Indian Coffees. As the pure coffee (as opposed to instant coffee) café culture in neighbouring international markets grew. Apart from its plantations. The Coffee Lab undertakes constant R&D to better processes and develop new flavours and products. What began as a handful of cafés in 6 cities in the first 5 years of its existence has now grown into India’s largest and most preferred chain of cafés with a presence of more than 770 stores across 110 cities.000 vending machines across corporate and retail locations). (ABCTCL). The Café Coffee Day Revolution: Till about the late 1990s. Coffee Day Beverages (with a network of 10. ABCTCL has its own curing works at Chikmaglur & Hasan with a combined processing capacity of 1 million bags. or the five star coffee shop visitor.

4 Our Network Strength: • • Over 800 cafés across 110 cities 70% o o o o o o o o of the cafés across top 8 cities Delhi/NCR: 125 cafés Mumbai: 107 cafés Bangalore: 125 cafés Chennai: 30 cafés Kolkata: 32 cafés Hyderabad: 32 cafés Pune: 43 cafés Ahmedabad: 16 cafés • 6 cafés over-seas o 4 cafés in Vienna. corporate cafés make wi-fi internet services and board rooms available and so on! Broadly. the verticals are: • • • • • • • • Commercial Residential Airports Highways Corporate Malls Educational Institutes Hospitals . Austria o 2 cafés in Pakistan. Highway cafés offer fresh breakfast. we have worked upon customizing the café experience as per the needs of our customers based on where they are and what they are doing. Karachi Café Formats: Fine-tuning Customer Experience As our café network gets wider and our distribution deeper. This has led to the evolution of verticals within the café space – Airport cafés cater to traveler’s needs on-the-go.

5 Café Coffee Day’s Target Market: Over the years. More than 70% of our customers are Students or Young Working Professionals. Café Coffee Day has created a distinct brand identity of a youthful and invigorating “neutral third place”. They largely fall in the SEC A & B categories and belong to Middle and Upper Middle Income Groups. a platform that facilitates interactions over coffee. relish good coffee and good company” The Café Coffee Day Customer: • • • More than 85% of the Café Coffee Day customers are between 15 – 29 years of age. Customers describe the Café experience as a “welcoming. 60% are male. casual and relaxing” space where they can “sit back to enjoy. .

Darjeeling for the purists. all with a regional flavour to better serve our customers’ tastes. cakes and pastries… Merchandise: Coffee Powders. Served piping hot or iced cold. or simply on-the-rocks – our coffees never cease to refresh and energise. noon or night! Cold Coffees: Ice-blended. morning. Sodas or Granitas – these fruity refreshers are perfect to cool-off with at any time Freeze Frames: Our range of indulgent ice-creams and sundaes. Submarines. Cookies. Oven Lovin’: Our range of bakes. The products are priced within the range of Rs. Coffee Accessories and a lot more to take home to remember the CCD experience by! . Pizzas. 20 – Rs 100. Fruiteazers: Shakes.6 Café Coffee Day Products: Something for Everyone Café Coffee Day serves a range of refreshing beverages. Teas: Brews such as Assam. Mega-bites: Sandwiches. or flavoured teas like Strawberry or Lychee for the more experimentative. delectable savouries and mouth-watering desserts. A brief on our menu: Hot Coffee Classics: A range of brews guaranteed to uplift one’s spirits. Wraps. cream-blended. Samosas.

7 Café Coffee Day Menu Mix: The typical café menu comprises the following: HOT COFFEE CLASSICS Espresso Espresso Americano Macchiato Cappuccino Café Latte Café Mocha Irish Coffee Black Coffee BEAN-ROUND-THE-WORLD Aztec Ethiopian COLD COFFEES Cold Sparkle Tropical Iceberg Iced Eskimo Kaapi Nirvana Mochachillo Vegan Shake Café Frappe Devil's Own Choco Frappe STEAMING SPECIALITEAS Masala Garam Assam Express Darjeeling Divine Lemon Demon ICY SPECIALITEAS Lemon Freeze Strawbrrrrrrry CHOCO-LATTES Hot Choco-latte Cold Choco-latte FRUITEAZERS SHAKES Strawberry Shake Blackcurrant Blast GRANITAS Cool Blue SPRITZERS Green Apple Soda Strawberry Soda .

8 MEGABITES Paneer Bhurji Sub Roll Schezwan Veg Sub Roll Veg Focaccia Sandwich Vegetable Burger Aloo Potli Paneer Bhurji Puff Veg Croissant Spinach Corn Cheese Sandwich Roasted Chicken Sub Roll Chicken Salami Sub Roll Chicken Salami Focaccia Junglee Chicken Sandwich Chicken Fillet Burger Chicken & Cheese Puff Chicken Mushroom Croissant OVEN LOVIN' Cookies Chocolate Fantasy Black Forest Date & Walnut cake Brownie Chocolate Mousse Orange Cake Banana and Chocolate Loaf Vanilla Choco-chunk Muffin Almond Muffin Raisin Muffin Blueberry Muffin Apple pie THIRST QUENCHERS Fruit Juice Packaged Drinking Water FREEZE FRAMES Vanilla Ice-cream Chocolate Ice-cream Chocolate Fudge Sundae Chocolate Truffle Sundae Choc-a-Vloc Vanilla Sundae Menu Composition: The break-up of the broad menu categories is as follows: Coffee Beverages: Non-coffee Beverages: Food: Desserts: Merchandise: 39% 20% 20% 15% 6% .

. It is a place where customers can sit back. Café Coffee Day Lounge: Created to provide an international. socialising. The food is carefully selected and paired to enhance the flavours of the coffees. A variety of food ranging from gourmet sandwiches. interested customers are invited to witness their coffees getting roasted.9 Café Coffee Day: Specialty Formats As the Café hangout experience becomes more and more commonplace and accepted. doing business and family outings. finedine experience along with the finest coffees and beverages. blended. Café Coffee Day has further evolved into two more brand extensions to each aiming to provide a “Café Plus” experience to customers. plated meals. Coffee Day Square is for the coffee connoisseur – or one wanting to be one! Coffee Day Square in Bangalore is a first of its kind where a variety of single origin coffee brews from estates across the globe are made and served in an avantgarde ambience. the square is an ideal place for networking.a more premium offering for a slightly more discerning customer. away from the hustlebustle of crowds . pastas etc are served in a plush ambience. Coffee making here is an art form. brewed and served. get served and feel pampered! Coffee Day Square: The Art of Coffee! If Café Coffee Day is for the coffee lover. Targeted at the upwardly mobile and generation next.

unwind and enjoy each moment spent within our premises: • • • • • Table Service by our trained and courteous staff. Every element of the café is carefully engineered to allow our customers to relax. Over the years we have received numerous awards for excellence in service. Recent Laurels Our attempts at creating a world-class café experience have not gone unnoticed. Vibrant interiors that energise and uplift the customers’ mood. Some of the recent accolades: • • • • • 2nd most trusted Food Services Brand: Brand Equity 'Most Trusted Brand Survey 2008' Retailer of the Year . Most importantly. Ambient Music to enhance the café experience. Comfortable seating that allow customers to sit back and relax.10 Café Coffee Day Experience: At Café Coffee Day. each of our cafés follows stringent quality standards to ensure a consistent customer experience anywhere and any time.F&B Catering Services: Reid & Taylor Awards for Retail Excellence 2009 Coca Cola Golden Spoon Awards 2008: Most Admired F&B retailer of the year (Café and Juice bars) Most Admired Retailer of the Year – Catering Outlets: Images Retail Awards 2008 Most Preferred Fast Food & Beverage Chain 2008: CNBC Awaaz Consumer Awards . providing the perfect experience is as much a part of our offering as brewing the perfect cup of coffee.

11 A lot can happen over coffee .

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->