This action might not be possible to undo. Are you sure you want to continue?
Mail Order Business
The entire process is carried out through the postal system. Buying and selling takes place without any face-toface contact between the buyer and the seller. Seller advertises the products giving detailed description of the goods, mode of payment, terms of sales, etc. in the newspapers, magazines, letters, catalogues, etc. Seller receives order from the buyer by post. Seller sends the properly packed goods to the buyer through value payable post. The seller receives payment through post office. No middleman is involved in the process.
.Sample Direct Mail Articles.
format. are accurate as possible at the time the catalogue was compiled. and month of publication. number of illustrations. including without limitation. price.Sale of Textbooks The specification in the catalogues. extent. .
(d) Goods having delivery charges relatively lower than their price.Goods Suitable for Mail Order (a) Light weight goods and the ones that occupy less space. Bulky goods cannot be sold this way. (c) Goods having high demand in the market. (e) Goods that are easy to handle. Ex: Textbooks (b) Durable and non-perishable goods. Contd« .
This creates confidence in the minds of the customers. The customers can easily purchase the goods while sitting at their place. iii. as the businessman does not require to hold large stock of goods.Advantages of Mail Order Business i. Generally it assures the customers that they can get back their money if they are not satisfied with the product. It saves time and effort of the customers. ii. Mail order business can be started with small amount of capital. .
iv. . Mail order business is done on cash basis. There is practically no risk of bad debts. v. It serves a wide market with a large number of customers.
Limitations Mail Order Business i. iii. The buyers do not have any option to check the goods before making payment. . The place of the buyer should be connected through postal services. This type of business is not suitable for illiterates. Credit facility is not available to customers. iv. ii.
iii. It saves time.Tele Shopping Advantages of Tele Shopping i. ii. . It is a convenient method of shopping for people who are busy and do not have much time for shopping. It eliminates the role of middlemen in the process of distribution. mode of payment. from the sellers without visiting the seller¶s place. money and effort in placing a written order to buy the goods. Buyers can inquire about the terms and conditions of sale. packaging etc. iv.
disputes over terms and conditions of sale may be difficult to resolve. No facility is available for inspection of goods offered for sale. Contd.. Since orders are received orally on telephone. . Hence the risk of fraud and dishonesty is unavoidable. Thus. there is no record of dealings. ii.Limitations of Tele Shopping i.
.iii. iv. Credit facility is not available to the buyers. The seller may provide misleading information regarding products to attract the customers.
are sold to a large number of customers.Sale of Goods through Automatic Vending Machine Sale through automatic vending machine is another technique of selling goods. busy shopping centres etc. you can buy certain specified goods. It provides round-theclock facility to the customers for purchase of goods. . In India this system is not very popular. etc. bus terminals. near railway stations. By inserting a coin or token in the automatic vending machines. newspaper. milk. ice cream. These machines are normally placed at convenient location. This system of retailing is popular in foreign countries through which chocolates.
cappuccino. Godrej prima distributes the mini cafe 4000 vending machine. adaptable to online water supply and separate water storage tank 8.Godrej Mini Cafe 4000 Godrej offers the prima vending machines which are designed to give reliable vending experience and maintain a hygienic environment. voltage fluctuations 7. high degree of consistency 4.75 litres 16. The following are its prominent features: 1. can dispense a wide range of beverages like coffee. coin mechanism 15. microprocessor 13. canister designed for maximum per-mix usage 9. cupsensor 12. espresso. built-in protection against overheating of water 3. separate outlet for hot water 14. high speed whipping for creamier coffee 2. low temperature cut-off 6. etc . built in digital counter 10. capacity boiler is of 1. driptray can be taken from outside 11. provision to disable the system after specified number of dispensing [counter] 5.
.Delhi metro gets token vending machines vending machine are installed at the crowded Rajiv Chowk station. Jawaharlal Nehru Stadium. 50 and 100 into the machine for getting tokens. 2 and 5 coins besides notes with denomination of Rs 10. The vending machine also tender change to the commuters. Jangpura metro station & Shastri Park metro station. Commuters can insert Re 1.
Operation of this machine is very simple. . The buyer gets specified quality in uniform weight at a fixed price. v. There is no risk of fraud and manipulation by the seller. hence there is no risk of default in payment by the buyer. Even an illiterate person can operate it. iii. vi. It helps in saving time and effort of the seller. No advertisement is required. ii. The entire sale is for cash.Advantages of Automatic Vending Machines i. iv.
. Initial investment in a machine is very high. iv. Since the stock holding capacity of the machine is limited. The machine requires regular repairs and maintenance. ii.Limitations of Automatic Vending Machine i. it requires frequent loading of stock. The coins or tokens used for this machine are required to be collected periodically. iii.
through its website.Internet Shopping Shopping through Internet or Internet Shopping is a system of retailing of goods through the Internet. On receiving your. Then you can compare the price of similar products available and also give special instructions to the seller regarding the goods. Contd« . Thus. order the supplier or seller delivers the goods at your place through postal service or courier. You have to make all payments online. uses. you can visit a world market. As a customer you have to access the website and view different products according to your need. make best choice of goods and buy the goods of your need just by sitting at your home. The seller or manufacturers provides all information regarding the product. etc. its specification.
scanner etc. computer and other devices like printer. software. journals. . This is suitable for selling: books. as well Payment of bills. health and beauty care items. etc. online registrations to pay-sites. etc.This type of retailing is also called µon-line shopping¶. magazines.
Online Information for sales on the internet Online Catalogue .
. v. Goods from international market can be purchased sitting at home. It is the quickest mode of retailing. The sellers find it economical because there is no need to keep large stocks of goods in their stores. iv. This system is very useful in foreign trade. It saves time and effort of the customers. ii.Advantages of Internet Shopping i. iii.
Limitations of Internet Shopping i. Online security is a key issue in money transfer. The pleasure of personal shopping is absent. iii. It does not allow physical inspection of goods. iv. ii. . It is not useful for those people who do not have knowledge of using a computer.
Door-to-door Selling Door-to-door refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services. .
Essential elements of Doorto-door Selling Face-to-Face interaction Persuasion Flexibility Promotion of sales thru personal contacts. Supply of Information Mutual Benefit .
thus help in expanding the market for the product.Importance of Door-to-door Selling From manufacturer¶s point of view: i. ii. . It creates demand for products both new as well as existing ones. It leads to product improvement. iii. It creates new customers and.
Customers come to know about the use of new products Contd« .From customer¶s point of view i. It provides an opportunity to the consumers to know about new products introduced in the market. it informs and educates the consumers about new products. ii. Thus.
It gives an opportunity to the customers to put forward their complaints and difficulties in using the product and get the solution immediately. It also guides customers in selecting goods best suited to their requirements and tastes as it involves face-to-face communication. . iv.iii.
Ability to persuade . Knowledge of the product and the company v. Mental Quality iii. Integrity of character iv. Physical Quality ii.Qualities of the Door-to-door Salesman i. Good behaviour vi.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.