The research will be based in the South Asian country Sri Lanka.

Sri Lanka's economy is expected to grow at 8.5 percent this year, the highest rate since independence in 1948, fuelled by strong macroeconomic fundamentals and a post-war revival, the central bank said on Tuesday. The central bank estimated the island nation's $42 billion economy had grown 8 percent in 2010, from an eight-year low of 3.5 percent in 2009 due to the global financial crisis and the end of a 25-year civil war in the first half of that year. The central bank also said a new consumer price index will come into force in 2011, which will have a more representative basket of goods to reflect recent changes in consumption patterns. The number of unmarried women is increasing. Postponement of marriage by females and a large number of single, unmarried and employed females will create a vital consumer segment that may be more individualistic than other female groups. So that the demand for beauty cultural products, new technical product, (computer, mobile phone) convenience goods may increase. Postponement of marriage by females and a large number of single, unmarried and employed females will create a vital consumer segment that may be more individualistic than other female groups. One fifth of Sri Lanka's households are headed by women. So decision making power also headed by the woman. Household Income is a key to profiling the Sri Lanka consumer. In 1995/96, the all-island mean monthly household income was RS.3793 compared to Rs.17, 109 in 2003/04. Now a days, per household income is very large. So willingness to purchase of customer is very high than 95/96 years.

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