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ABE L5 IBC

ABE L5 IBC

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Published by Ebooks Prints
Following the introduction of the new Qualifications and Credit Framework (QCF) in the UK, ABE has taken the opportunity to thoroughly revise its suite of qualifications in order to provide the most relevant and focused learning experience for students.

All accredited colleges can, for a limited time, download ABE's new and revised QCF study manuals below. These study manuals apply to exams beginning in December 2011. The study manuals will be posted below as and when they become available so we thank you for your patience whilst we finalise the outstanding texts.
Following the introduction of the new Qualifications and Credit Framework (QCF) in the UK, ABE has taken the opportunity to thoroughly revise its suite of qualifications in order to provide the most relevant and focused learning experience for students.

All accredited colleges can, for a limited time, download ABE's new and revised QCF study manuals below. These study manuals apply to exams beginning in December 2011. The study manuals will be posted below as and when they become available so we thank you for your patience whilst we finalise the outstanding texts.

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Published by: Ebooks Prints on Aug 22, 2011
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12/04/2015

Another way of classifying communications is into types of network. Communication
networks are the patterns of individuals or groups who are the transmitters and receivers of
information in a given organisation. Some patterns of communication are restricted, e.g.
confidential financial information is made available to very few individuals. At the other
extreme, some sorts of information need to be disseminated widely and this results in a
large, complex pattern.

Principles of Communication in Business 27

© ABE and RRC

Examples of communication networks

(a) The Wheel

This has a figure of authority (A) passing information, instructions, etc, to others. All
information goes through the person at the centre who, therefore, has complete control
of the structure. An example might be a Sales Manager receiving reports from the
Sales team and giving them individual targets.

(b) The Y

This is used when two or more people (A & B) report to a third (C) who then passes it
to (D) who passes it to (E). Until D passes the information to E, it is the same as a
Wheel.

(c) The Circle

This is the same as the Chain (see below) except that the message passes in only one
direction and the last person in the Chain takes the message directly to the first person.
An example of this is when a manager asks a supervisor for figures. The supervisor
asks a clerk, who takes the information straight to the manager.

(d) The Star

This is an informal network, most commonly seen in meetings where people share
ideas. There is no leader, and everyone can talk to everyone else. Frequently seen
round the water cooler or in the canteen, the Star is most likely to develop into a
Grapevine.

(e) The Chain

Seen most commonly in vertical communication, a message is passed from one person
to another, then back again through each person. But person A cannot check that
person E has received the correct information until the feedback is received. The
process can be a slow one.

C

B

A

E

D

(a) The Wheel

B

A

C

E

D

(b) The "Y"

(c) The Circle

E

B

A

D

C

(d) The Star

E

B

A

D

C

(e) The Chain

A –––– B –––– C –––– D –––– E

28 Principles of Communication in Business

© ABE

It is not unusual to find differences between the organisational structure and the
communications network in an organisation.

When modern managements decide upon the pattern for a given type of communication
network they can draw on the "need to know" concept. This view argues that a network
should contain only those individuals or groups who need to have a given type of information
to achieve their objectives.

29

© ABE

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