Ghani Younas Farrukh Imtiaz Tauheed Akram Syed Salman Abbas Muhammad Umar

Ethical issues in Advertising .

magazines. radio. and the internet . cinema. including television. newspapers. video games.Advertising • Advertising is a form of communication that attempts to persuade potential customers to purchase or to consume more of a particular brand of product or services • Every major medium is used to deliver these messages.

Other party is usually his competitor or the market leader of that good or service .Comparative Advertising • Comparative advertising is advertising where one party advertises his goods or services by comparing them with the goods or services of another party.

I'm more OK). you're not OK). comparative advertising was either negative or positive. . Negative comparative advertising featured the advertised brand derogating the comparison brand (I'm OK. Positive comparative advertising claimed superiority over the comparison brand in a no derogatory manner (You're OK.Comparative Advertising Explanation:• Don’t make fun of your competitors products.

soft-drink manufacturer Pepsi ran a series of advertisementwhere people. The banner suggests that the SONY cameras are bad while OLYMPUS are the ones you should buy. Example-2 • In the 1980s. caught on hidden camera. chose Pepsi over rival Coca-Cola .Example-1 • OLYMPUS vs. SONY. in a blind taste test.

using marketing. • Social advertisiment sells a behaviour change to a targeted group of individuals .Social Advertisement • It is a process fro influencing humam behaviour on a large scale. principles for the purpose of social benefit rather than for commercial profit.

NGOs.Features • • • non commercial aimed fro societal benefit performed by goverenment. or big corporate use of big and popular people • .

Advantages • helps in changing the attitude of the people of the society helps change/improve the reputataion of the company • .

Social Causes • • • • • • • • Quit smoking Don’t smoking Polio Environment wear a life safety jacket while boating pregnant woman should avoid alcohol wear car seat belts which reduces injuries in accident if you smoke than quit Examples:- .

3. vaguely and generally. which admire the item to be sold with opinions. .Puffery • Advertising or other sales representations.” Using claims or descriptions to exaggerate (“puff up”) a product’s reputation or appeal New Unique Extra-strength Super-strength • 1. 4. stating no specific facts. or exaggerations. 2.

Deception in Advertising Promotional techniques (such as attraction and switch pricing) designed to influence buyers with false or • misleading claims Many governments around the world use regulations to control false. deceptive or misleading advertising • .

However.Deceptive Practices Example:Companies may advertise sales at 50% off. the company first marks the product way up and then marks them down 50% so that they still make a profit .

000 per day per ad penalty if a company violates the law again.Penalties Case & Desist orders:- • The FTC can make a company pull an ad or stop a deceptive marketing practice immediately. This also carries an $11. .

and monetary remedies. This could include monetary payments of millions of dollars. a company may be required to leave the industry .Civil Penalties • consumer redress. to giving refunds to consumers who purchased the product Bans • In really bad cases of deception.

Unfortunately. these ideas vary so much that creating general guidelines for good taste in advertising is difficult.Taste & Advertising • We all have our own ideas as to what constitutes good taste. .

Stereotyping • Stereotyping means over simplified idea of the typical characteristics of a person or a thing • Stereotyping is presenting a group of people in an unvarying pattern that lacks individuality. • • • • Gender Discrimination Color Discrimination Age Discrimination Religious Discrimination .

Ethical issues in Stereotyping • This is an Ethical practice for the businesses to advertise the products by gender • Business often uses the Age discrimination in advertising the product which is accurately made for the specific age group • company’s Target some of the Religions by their product .

targeting the old age people • if your advertising is directly Hitting the other religions this practice of advertising .Unethical issues in Stereotyping • In advertising to criticize the gender and try to show that the males are more powerful or women are more intelligent personalities • Chocolate candy is favorite for children or young age fellows.

Sweden and Norway advertising to children under the age of 12 is illegal. as defined by national legislation and advertising standards • Rules on advertising to children have largely evolved in recent years • In the United Kingdom. .Advertising to Children • Advertising to children is the act of marketing or advertising products or services to children. Greece and Belgium advertising to children is restricted and in Quebec.

event sponsorship and promotions can also be means to advertise to children . TV. • New media (internet and other electronic media) • Packaging.• Means of Advertising to Children Traditional media. in-store advertising. radio and print media.

• not directly encourage minors to persuade their parents to purcase • It shall not unreasonably show minors in dangerous situations .Criteria's of their protection • not directly exhort minors to buy a product or a service by exploiting their inexperience or credulity.

Tobacco Company Need kids Example:• There are several reasons why tobacco companies target children and teenagers. therefore. . Tobacco companies know that very few people begin smoking as adults. their best bets for these new customers are kids. In order to keep profits up. new customers need to be recruited to replace the thousands of smokers that die each day.

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