An introduction to Social Networking For Smaller Business

Your Presenter: Craig Reardon The E Team

Promoting your business using the latest online tools

What’s ‘The E Team’?
The brilliant new way to manage your website and eBusiness requirements… We provide all your online requirements at affordable rates:
• World class websites • Search engine marketing • Email marketing • Social networking • Website maintenance and upgrades • Ongoing help and support

OUR DIFFERENCE: Unlike 95% of others, we are COMPLETELY AGNOSTIC of web tool or technique, which means the best solutions for your specific requirements and budget Give us a call about your online requirements!
©2010 Craig Reardon www.theeteam.com.au craig@theeteam.com.au

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An introduction to Social Networking For Smaller Business

Agenda 1. 2. 3. 4. 5. 6. 7. - What Social Networking is What the f@$# is - Why is it important? Social Media? - What’s in it for me? - What tools do I need? - How much do I need to invest? - How do I get started? - Where do I find out more?

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©2010 Craig Reardon www.theeteam.com.au craig@theeteam.com.au

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An introduction to Social Networking For Smaller Business

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theeteam.com.com. 2.theeteam.0 Friend Poke Post Tweet Re-tweet Blog Like Comment Check in Message ©2010 Craig Reardon www.theeteam. 4. ©2010 Craig Reardon www.au Corporate ID design by What tools do I need? Objectives Time – Lots of it An ‘identity’ Accounts with the social networks that are pertinent to your business 5.com.au Corporate ID design by An introduction to Social Networking For Smaller Business 2 . Content 6.au craig@theeteam. Friends/Connections 1.com. 3.au craig@theeteam.com.au craig@theeteam.Jargonbuster Viral Web 2.com.au Corporate ID design by An introduction to Social Networking For Smaller Business Presentation by Marta Kagan ©2010 Craig Reardon www.

A fictitious ‘face of the brand’ (eg ANZ’s Barbara) Tell us your preference and we’ll give you feedback ©2010 Craig Reardon www.au Corporate ID design by An introduction to Social Networking For Smaller Business So which networks are pertinent to my biz? P2P B2B B2C C2C Now select your SN tools of trade… (5 min) www.referralkey.com www.au craig@theeteam.theeteam.theeteam. Sales 2.facebook. New friends/connections/likes 4. Enquiries 3.au craig@theeteam.twitter. Your business brand? 3.myspace.com www.com. Your KPIs: 1. Any others? Write down some objectives for NB: •1 month •6 months •1 year … (5 min) ©2010 Craig Reardon www.1 – Setting objectives Set yourself some monthly Social Networking goals.com ©2010 Craig Reardon www.com.au craig@theeteam.com.au www. Yourself as the business operator? 2.theeteam.com.com www.au Corporate ID design by An introduction to Social Networking For Smaller Business 3 .com.com.linkedin.com www.com.foursquare.au Corporate ID design by An introduction to Social Networking For Smaller Business My identity – How will I represent my business? Will your ‘public face’ be: 1.

Responding to conversations 3.theeteam.theeteam.au Corporate ID design by An introduction to Social Networking For Smaller Business 4 . Invite others you ‘stumble across’ on your journey 3. Conversing Now write the following: 1 – A ‘post’ of something that happened in/to your industry 2 – A ‘post’ of something that happened in/to your business 3 – An offer limited by time or volume 4 – A ‘poll’ question pertinent to your business (10 min) ©2010 Craig Reardon www.au Corporate ID design by An introduction to Social Networking For Smaller Business How to create a ‘viral funnel’ for your content This procedure will give you ‘multiple bites at the viral cherry’… 1.com. Announce it to your social networks (professional and personal) The result: More recipients and more opportunities for search engine traction ©2010 Craig Reardon www.au craig@theeteam.com. Include it in your eNewsletter 4. Instigating conversations 4. Look for existing friends within network and ‘befriend’ them 2.au craig@theeteam.com.com. Write a story or blog piece 2. Add it to your website (and ideally have it re-published by a reputable publisher/blogger/website) 3. Viewing conversations 2.theeteam.au craig@theeteam.com.au Corporate ID design by An introduction to Social Networking For Smaller Business Friends/Connections – How do I get em? 1.com.Content – What am I going to say? Four steps to Social Networking for business 1. Promote your SN presence wherever you can How can you promote your SN presence? ©2010 Craig Reardon www.

000 question… Do we have time for it? OR Do we need to make time for it? ©2010 Craig Reardon www.au Corporate ID design by An introduction to Social Networking For Smaller Business The $64.com.theeteam.com.com.com. Social Networking can be addictive.theeteam.au craig@theeteam.au Corporate ID design by An introduction to Social Networking For Smaller Business Where do I find out more? Subscribe/friend/connect to: Marta Kagan (US) Amber Mac (US) Jennifer Bishop (Aust) Sam Mutimer (Aust) Our wwWeekly web secret… ©2010 Craig Reardon www.au craig@theeteam. time consuming and distracting so care must be taken to limit your exposure How will you manage your SN presence? When will/won’t you social network? ©2010 Craig Reardon www.au Corporate ID design by An introduction to Social Networking For Smaller Business 5 .au craig@theeteam.How much do I invest? Danger.com.theeteam. Will Robinson….com.

com.au Corporate ID design by An introduction to Social Networking For Smaller Business Need help with your online presence? We’d love to assist… All our details at www.Q&A Please complete feedback forms during this bit….com.theeteam.au craig@theeteam.Mulgrave Introduction to Search Engine Marketing Tick the box on the feedback form and you’ll be invited ©2010 Craig Reardon www.com.au craig@theeteam.au ©2010 Craig Reardon www.com.theeteam. Its Search Engine September! Presented by Wed Sept 7 .au craig@theeteam.30pm . Also: Free plug in return for a prize….theeteam.theeteam.com.au Corporate ID design by An introduction to Social Networking For Smaller Business 6 .com.au Corporate ID design by An introduction to Social Networking For Smaller Business More Livewire Events….12 mid-day FREE Webinar – Search Engine Marketing – Your Questions Answered Live Wed September 20 – 6. ©2010 Craig Reardon www.com.

au craig@theeteam.com.An introduction to Social Networking For Smaller Business Your Presenter: Craig Reardon The E Team Promoting your business using the latest online tools ©2010 Craig Reardon www.au Corporate ID design by 7 .theeteam.com.