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Public Relations Campaign MKT/428 Public Relations
to the environmental protection laws of the area. In particular. Therefore. In addition to the actual jobs. the message that they want to convey is that they help the economy. . The purpose of the campaign is intended to appeal to investors and consumers that are interested in traveling. especially when it applies to a foreign country. The community must be aware that a prosperous business creates mote job opportunities. a new business creates health care opportunities. The process of Public Relations is the most important when a company is entering a new market. so a Public Relations campaign is normally established with proactive preventative measures and anticipation of particular occurrences. Baderman Island Resort management is usually aware of these challenges before they begin the project. the innovative capabilities of the campaign. The following paper discusses the makings of a well established campaign. and the message conveyed from the company. Bahamas is a country that suffers from a high rate of AIDS and other health concerns so health care is very beneficial to them. It is possible that a new company in a foreign country can affect the acceptance from the locals. Ultimately. A location in the Bahamas is promoted to various countries through the power of television marketing. Public Relations must resolve issues that range from the legal aspects of the country. it’s critical for PR to use communication to promote themselves to the locals.Public Relations Campaign 2 Introduction Launching an exclusive project such as Baderman Island Resort is a major task.
This audience is focused on locations that provide a place to relax. its appeals especially to customers that enjoys traveling to exotic locations. Primarily. A new location is bound to excite the average customer. the company must make the effort to communicate any changes they are making with the community. The ideal demographic for the latest Baderman Island location will be the same as the target audience for the rest of their locations.Public Relations Campaign 3 It is important for the business to truly believe that the introduction of a Baderman Island Resort will create positive changes to their community. In addition. this preference is beneficial to locals that leave too far from Nassau. Ideally. the final objective is to have every guest leave fulfilled and relaxed. Primarily. Furthermore. Baderman Island is very unique from other companies in the same market. the company must convey the latest amenities offered at the new location. The company is responsible for deciding were the resort should be built based on thorough research. enjoy. the resort is established to also entertain an entire family. various activities. the location must be easily accessible. The ideal demographic is the average upper class adult ranging from 30 to 65 years of age. and is the reason why so many tourists continue to visit multiple locations year after year. Successful execution of this process permits the consumer to see the benefits in the new location. and like to travel in general. Bader . quiet. Furthermore. These kinds of customers appeal to warm weather. along with the latest services and promotions. Consequently. and indulge. along with their families. In addition. the company wants to make an effort to maintain the same environment and conditions while giving tourist a great reason to travel. and its preferred to begin construction in a lesser developed area. The services offered by Baderman Island Resort are very unique to this market.
. First. and the research can be secondary. Those implications are the foundation of the business. Baderman Island Resort must establish what customers are going to appeal too. Ethically. Baderman Island Resort can do partial research through the internet and other tourist locations in the same market. The resort must enter a community with the intention to maintain the environment and keep a good morale among the locals. Before a resort is even built. The uniqueness of Baderman Island is what encourages more tourists to travel the new and existing location. The reality is that the locals of the community are eventually going to be managing the resort. the company must research the local culture of the island. First. The most conventional way of gaining popularity over the locals is by donating money to make improvements on the island. it’s important for the company to determine if a location in a certain spot on the Island is going to be worth the effort and costs.Public Relations Campaign 4 Island takes much pride in maintaining their customer service standards and unique characteristics. There is a critical ethical implication that must be introduced when a resort is being introduced to a new country. and then can establish what actions are ethically right in terms of the community. The resort must establish were the best location in the Island is going to be. the company does research on the community and ensures with them that everything they do will be done transparently. The ethical implications are significant but in the long run. Marketing research is another critical element to the success of the resort in another country. this is the best thing that the company can do. The company must establish were where the new location will be located based on thorough market research. their actions will be beneficial immediately and in the long term.
magazines. The company must settle on the most profitable advertising method so their investment is well spent.Public Relations Campaign 5 Ultimately. it’s most profitable to advertise through the most popular commercials. the company would feel comfortable in knowing that their marketing dollars were well spent. they must establish what marketing strategy will appeal to the target audience. Furthermore. Once a company establishes their target audience. the marketing research phase is complete. The next step to Baderman Island resort is to establish a marketing technique that will appeal to the public. Baderman Island Resort must promote their new location to customers immediately. Once a company begins to plan on a public relations campaign. Moreover. Baderman Island Resort must also establish whether or not a location in the Bahamas will appeal to a new customer base. Popular is relative because the most popular media median could possibly be the least popular for the demographic that pertains to the business. the company decided on the Bahamas because they determined how extensive their popularity was through their research. The company can feel confident in their choice through a survey to determine if a resort in the Bahamas is profitable. It’s important for a company to do research on the clientele they anticipate at their new location. It’s preferable to conduct surveys with closed ended questions so they can . Ideally. The process is not as easy as it seems because a company must do the proper research to determine what there demographic is and the best way they can reach them. However. and radio channels. Open ended questions for surveys will leave a company with multiple answers which will not lead the company anywhere. The Public Relations campaign can influence a company’s marketing strategy because the company must first know who their demographic is.
This might seem minimal from the consumer’s perspective. a reactive approach is based on a company’s ability to react and resolve to different crisis situations. Baderman Island Resort has their focus on being proactive first so they can prevent and negative publicity. In comparison. and therefore. Furthermore. but this is critical to the acceptance of the community and the morale of the working staff. PR for Baderman Island has some differences and similarities between the two. The only things that both methods have in common are their intent to eliminate bad publicity. The positive feedback permits the business to be appealing to customers and investors from all different parts of the world. They provide a luxurious resort in an exotic location which is practically irresistible to any tourist in the world. Conclusion Baderman Island resort has developed their unique interpretation of a long-term vacation. builds a better approach to their planning. The big difference is that the proactive approach prevents issues while the reactive approach strives to resolve issues. the focus is to always provide quality customer service and maintains the company’s good reputation. The main element that separates this resort from the rest is the services and amenities that are available to every guest. The achievements of the company up to this point only present the opportunity to establish new standards and guidelines that the company can improve on. In regards to being proactive and reactive. Proactive actions include preventative measures and staying ahead of the game. . Primarily.Public Relations Campaign 6 accurate answers. the company ensures that they maintain an ethical balance which allows them to follow the rules and guidelines of the community while maintaining the business profitable.
CIA World Factbook 2008.Public Relations Campaign 7 References: Index Mundi. . Bahamas: The Demographics Profile 2009.
Public Relations Campaign 8 http://www.html .com/the_bahamas/demographics_profile.indexmundi.
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