U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3 24

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

It will contain 6 . The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. 6. 4. use. The report will contain the objectives and scope of the study. The training will be of 6 to 8 weeks duration. The report will be evaluated by two external examiners. every student of MBA will undergo on-the-job practical training in any manufacturing. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. There will be no internal examiner. These two certificates should be attached in the beginning of the report. The Report will have two certificates. The report will be typed in A-4 size paper. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. This chapter will form part I of the Report. Experience of teaching MBA classes as guest faculty shall not be counted. During the course of training. During the training. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. 2. 8. The report should ordinarily be based on primary data. The research project report will carry 150 marks. importance of the study. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. conclusions and recommendations. The College/Institute will facilitate this compulsory training for students. Relevant tables and bibliography should support it. after the completion of training will submit a report to the College/Institute. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). the student is expected to learn about the organization and analyse and suggest solutions of a live problem. analysis of data collected. In case the difference in the awards given by the examiners is 30 or more marks. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. which will form part of third semester examination. RESEARCH PROJECT REPORT: In fourth semester. its structure. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The student. One comprehensive chapter must be included about the organization where the student has undergone training. It should reflect in depth study of micro problem. 3. It is mandatory that the student will make presentation in the presence of teachers and students. 5. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. The student is expected to answer to the queries and questions raised in such a meeting. At the end of second semester examination. Research methodology. The average of the marks awarded by the 2 two examiners will be taken into account for the results.SUMMER TRAINING PROJECT REPORT: 1. service or financial organization. 7. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. Part II of the Report will contain the study of micro research problem. However. performance products/services and problems faced. This should deal with brief history of the organization. the project report will be referred to the third examiner. the organization (where the student is undergoing training) will assign a problem/project to the student. ordinarily assigned by the organization where student undergoes training.

diagrams and bibliography.relevant charts. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The report should be typed in A-4 size paper. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The number of pages in the report will be 75 or more. This is also to see the articulation of what is being learnt by them. 7 . The student will submit three copies of the report to the Head of the MBA program.

Training & Development. Weihrich Heinz and Koontz Harold . Objectives and Significance of Planning. Charismatic-Visionary leadership. Evolution of Management: Early contributions.Management (Prentice Hall of India. UNIT IV (12 Sessions) Leadership: Concept and Functions. Special Motivational techniques: Money. Contemporary views on Leadership: Transformational-Transactional. Direction and Supervision Motivation: Concept. Quality of Work Life. Delegation of Authority. Bureaucracy. Types of Planning.P. Concurrent Control of Operations. 12 Edition 2008) th th 8 . Robbins & Coulter . Developing a Quality Control System. and Decenzo David A. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Job Enrichment & Morale Building. Management : Art and Science. Characteristics of Quality Managers. Pre-control of Inputs. Management Skills. participation. Organizing: Concept. Decision Making. Decision Theory Approach. 6 Edition) 2. .Management (Prentice Hall of India. Organisational Design. Controlling: Concept. Motivation and Performance. UNIT III (10 Sessions) Staffing: Concept. Post Control of Outputs. Job Design. Social System Approach. Robbins S. Span of Control.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. An Integrated Control System. Administration. Planning Premises and Forecasting. Management As a Profession. Combining Jobs: Departmentation. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Process and models of Leadership Development. Total Quality Control. Forms of Organisational Structure. Nature. . Fayol’s Administrative Management. Taylor and Scientific Management. 9th Edition) 4. Performance Appraisal Directing: Concept. Freeman & Gilbert Jr . Types of Control. Suggested Reading: 1. 6th Edition) 5. 5th Edition 2008) 3. Hours : 40 UNIT I (8 Sessions) Management: Concept. Recruitment & Selection. System Approach. Barriers to Effective Planning. Levels of Management. Scope. The Quality Concept Factors affecting Quality. Manpower Planning. reward systems. Stoner. Authority & Responsibility. Key to Planning. Organisation Theories. Hawthorne Experiments and Human Relations.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Importance. Social Responsibility of Managers and Ethics in Managing. Methods: Pre-control: Concurrent Control: Post-control. Process of Planning. Management Vs.Fundamentals of Management: Essential Concepts and Applications (Pearson Education.

features. Uses of Elasticity of Demand for managerial decision making. Cost concept and analysis. Significance in decision-making and fundamental concepts. Price determination. 2006) 4. Mithani D. Objectives of a firm. determination of price under perfect competition. Dynamic Surplus theory. Petersen Craig H. 2005). price leadership. Cross and Advertising Elasticity. Exceptions to the law of Demand. 7th Edition) 8. product line pricing. product differentiation. measurement of Elasticity of Demand.Principles of Economics (Himalaya Publishing House. Suggested Readings: 1. India Edition. full cost pricing.Modern Microeconomics (Macmillan. Law of Demand. Supply Elasticity. Dominick Salvatore . types and causes. pricing under monopoly. Production function. Risk & Uncertainty bearing theory and Innovation theory. Atmanand – Managerial Economics (Excel Books. – Managerial Economics (Pearson Education. Concepts and various methods of its measurement. UNIT-IV (08 Sessions) National Income. . penetration pricing. cartels. Price Discrimination. 2007) 3. Production concepts & analysis.Managerial Economics (Oxford. single variable-law of variable proportion. two variableLaw of returns to scale. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. 2nd Edition) 9 . Hirschey Mark – Economics for Managers (Thomson. Pricing Strategies. UNIT-II (12 Sessions) Demand Analysis. Supply Analysis. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Market Structure: Perfect Competition. Damodaran Suma – Managerial Economics (Oxford 2006) 2. 2007) 5.Managerial Economics (Vikas Publication. Demand forecasting meaning. significance and methods. Nature and Scope of Management Economics. Law of Supply. Analysis and its uses for managerial decision making. Profit concept and major theories of profits. Monopoly: Feature. Dwivedi D.MBA 012 : MANAGERIAL ECONOMICS Max. Income. Inflation. Monopolistic: Features.Price. . Oligopoly: Features. pricing under monopolistic competition. Koutsyannis A .N.M. etal. Determinants of Demand. Business Cycle. 2007) 6. Elasticity of Demand. price skimming. kinked demand curve. 7. short-run and long-run cost curves and its managerial use.

flow of cash. International Accounting principles and standards. Common Size Statement . 2 Edition).N & Maheshwari S K – An Introduction to Accountancy (Vikas. 3rd Edition) st 8) Maheshwari S. 1 Edition). 1 Edition).N & Maheshwari S K – A text book of Accounting for Management (Vikas. preparation of Cash Flow Statement and its analysis. 9 Edition) 6) Ashish K. 2 Edition) 10) Chowdhary Anil . SUGGESTED READINGS nd 1) Narayanswami . Cash Flow Statement: Various cash and non-cash transactions. 10 .Financial Accounting for Managers (Taxman.Financial Accounting for Management (TMH. 2nd Edition). Concept of Gross and Net Working Capital. preparation of final accounts. conventions and principles. 1 st Edition).solvency ratios. profitability ratios. Profit & Loss Appropriation account and Balance Sheet. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. Comparative Balance Sheet and Trend Analysis of manufacturing. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. 1 Edition) nd 9) Gupta Ambrish . Unit IV (10 Sessions) Funds Flow Statement: Meaning. st 4) Ghosh T P . 3) Ramchandran & Kakani . st 2) Mukherjee . Preparation of Funds Flow Statement and its analysis . Preparation of Schedule of Changes in Working Capital.Financial Accounting for Management (Pearson Education. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis.Accounting and Finance for Managers (Taxman. service & banking organizations. activity ratios. liquidity ratios. Bhattacharya.Essentials of Financial Accounting (PHI. Accounting Equation.Financial Accounting for Management (TMH. New Delhi) 7) Ghosh T. trademark.Financial Accounting: A Managerial Perspective (PHI.Fundamentals of Accounting and Financial Analysis (Pearson Education. Matching of Indian Accounting Standards with International Accounting Standards. market capitalization ratios . Policies related with depreciation. inventory and intangible assets like copyright. journalizing of transactions. Profit & Loss Account. th 5) Maheshwari S. patents and goodwill.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max.P.

Formal and Informal Groups. Attitude Measurement.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Resistance to change. Nature. Classification of Conflict Intra. Personality: Concept. . Managing resistance to change. Process and Importance. Implications of Organisation culture. Suggested Reading: th 1. Managing Stress. Types and Theories of Personality Shaping. . New Delhi. Implementing Change. Greenberg Jerald and Baron Robert A.Organizational Behaviour (Tata Mc Graw Hill. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Individual. Conflict: Concept. Intergroup and Organisational. Distinction Between Power. 12 Edition) th 2. Newstrom John W. Organisational Behaviour: Cognitive Framework. Group Dynamics: Definition. Meaning and Types of Grievance and Process of Grievance Handling. Glinow Mary Ann Von & Sharma Radha R. Udai . Robbins Stephen P. Motivating a Diverse Workforce. Functionality and Dysfunctionality of Conflict. Stress: Understanding Stress and Its Consequences. Characteristics. Organisational Culture : Concept.2 nd Edition) th 11 . Pareek.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Dysfunctional Groups. UNIT II (10 Sessions) Perception and Attribution: Concept. Attitude: Concept. Authority and Influence. Learning: Concept and Theories of Learning. Hours : 40 UNIT I (8 Sessions) Concept.9th Edition) 7. Causes of Stress. Types. Interpersonal. Management Challenge. Kurt Lewin Theory of Change. Elements of Culture. Kenneth H and Johnson Dewey E. 4th Edition) 4.10 edition) 3. . Resolution of Conflict. Leadership: Style and Theories of Leadership-Trait. Steven. Group Processes and Decision Making. Political Implications of Power: Dysfunctional Uses of Power. Luthans Fred . Models of Organizational Behaviour. Mc Shane L. Nature. Behaviouristic Framework and Social Cognitive Framework. Nature.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Process. Importance. Blanchard. Hersey Paul. Process of Organisational Culture. . UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Attitudes and Workforce Diversity. Nature. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Sources of Power.Organizational Behaviour (Tata Mc Graw Hill. 13th Edition) 5. A Paradigm Shift. Characteristics.Behavioural Process in Organization (Oxford 4 IBH. Group Cohesiveness.Organizational Behaviour (Pearson Education. . Stages of Group Development. Conceptual Foundations and Importance. Relationship with Other Fields. Sources. Behavioural and Situational Theories. Management and Behavioural Applications of Perception. Leadership styles in Indian Organisations. Three level Work Motivation Model.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Approaches to Power. 9 Edition) 6. Analysis of Interpersonal Relationship. Personality Attitude and Job Satisfaction.

Quantity and Volume indices:.An overview. uses of index numbers. Trend analysis: Least Square method . Standard deviation . Measures of Dispersion: Range.Meaning . 12 .V.Linear equations. Skewness.Ist Edition).Fixed base and Chain base methods.Statistics for Business and Economics (Vikas 1998. Kurtosis. 7 Edition). Applications in business decision-making. New Delhi. 3) Render and Stair Jr . th 6) Levin Rubin .MBA 015 : BUSINESS STATISTICS Max. Regression:. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. Components of time series. Coefficient of Variation ( C.An Introduction to Statistical Methods (Vikas1995. Types of index numbers.Linear and Non. Unit II (12Sessions) Time series analysis: Concept. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Mean deviation.Statistics for Management (Pearson 2000.Meaning and types of correlation. Measures of central tendency: Mean. Construction of Price. Partial and Multiple correlation & regression :. Karl Pearson and Spearman rank correlation.) . Application of Ztest. Gupta V .Meaning . Techniques of association of Attributes & Testing. 7th edition) nd 4) Sharma J K . Index Numbers:. rd 5) Gupta C B.Quantitative Analysis for Management (Prentice-Hall. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. 23 Edition). Bayes’Theorem and its applications.Business Statistics (Tata Mc Graw Hill 2 Edition). F-test and Chi-Square test. t-test. Formulation of Hypotheses. 2) Chandan J S . Additive and Multiplicative models. Regression equations and their application . SUGGESTED READINGS nd 1) Beri . Probability Theoretical Distributions: Concept and application of Binomial.Business Statistics (Pearson Education 2 Edition). Median and Mode and their implications. Correlation:. Addition and multiplication theorems.

Strategic Marketing Planning. UNIT II (8 Sessions) Market Segmentation. Basis for Consumer/Industrial Market Segmentation. Kotler. Policies Methods of Setting Price.Fundamentals of Marketing (Mc Graw Hill) th 3. Market Targeting – Introduction. Marketing Environment. Koshy Abraham and Jha Mithileshwar . Market Segmentation Procedure. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Channels of Distribution for Consumer/ Industrial Products. Customer.Principles of Marketing (Pearson Education. Retail Distribution System in India.. Direct Marketing through Internet. Branding and Packaging Decisions. Stanton William J . Consumer Markets and Industrial Markets. Demands. Factors Affecting Channel Distribution. Consumer. Walker B.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill. Personal Selling. Consumer Behaviour . Benefits / Purpose and Limitations of Market Segmentations. Markets and Marketers. Kotler Philip. Marketing Information System and Marketing Research. 6. Elements of Marketing . 11 Edition). Publicity and Public Relations. Marketing Vs Selling. Usefulness. Etzel M. Product-Mix. Rural Marketing.Introduction. Wants. Pricing Strategies. International Marketing etc. Product Positioning . Mc. Qualities of Marketing Manager.Marketing Management. 5.Mix Decisions. New Product Planning and Development Process. Product Decisions. Ramaswamy V. 13 Edition). Kurtz and Boone – Principles of Marketing (Thomson India edition. CRM. Analysis. Suggested Readings: 1. Failure of New Products. Objectives. Promotion: Promotion-mix.Marketing Management: Planning. 4. Importance and Scope of Marketing. UNIT IV (12 Sessions) Pricing Decisions. 8. UNIT III (8 Sessions) Marketing . 15 Edtion). Kotler Philip .MBA 016 : MARKETING MANAGEMENT Max.J. Marketing – Mix. Functions of Marketing Management. and Namakumari S .Needs. B2B and C2C. Factors Affecting Marketing Environment. Concept of Marketing Management. Sales Promotion. th 7. Philip and Armstrong Graw . 2.Introduction. Procedure.S. Pricing Objectives. Keller Kevin Lane. Advertising. Differentiating the Product. 2007) 13 . Management of Channels: Current Trends in Wholesaling and Retailing. New Product Development-Concept and Necessity for Development. and Stanton William J . B2C.J. A Brief Account of Marketing of Services. Segmenting the Market. Planning. Hours : 40 UNIT I (12 Sessions) Introduction. Implementation and Control (Macmillian. Definition. Product Life cycle . Importance & Process. Electronic Marketing.Stages and Strategies for Different Stages of PLC. Product Positioning Strategy. Philosophies of Marketing Management.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Marketing Organisations. 3rd Edition). Implementations and Control (Pearson Education 12th Edition).

Types of software with examples. Elements of GUI based operating systemWindows-Use of menus.Visual Display Unit. 1st Edition). CPU. digital camera etc.) Internet:Overview of Internet. downloading & uploading from Internet. printing devices. plotters etc. Functions. Advantages & disadvantages of e-commerce. interpreter and assembler. FTP. forms and reports in MS-Access. Cyganski . st 2. voice speech devices. Types of computer networks (LAN. Components of DBMS..MBA 017 :Computer Applications in Management Max. Memory and output unit). 14 . Flash Memory etc. Telnet. Essential Components of computer Hardware: (a) Input devices . Architecture & Functioning of Internet. OMR. such as Production / Operations. Introduction to languages. 4. MICR. 3. advantages and limitations of a computer. 1 Edition).Information Technology: Inside and outside (Pearson. hub. URL. workstations. Operating System: Definition. functional components of a computer system-(Input unit. queries.. (b) Output devices . network interface cards. Comparison between Traditional commerce and E-commerce. ISPs. Optical storage devices. Application of these softwares’ for documentation and making reports. Unit IV (Session 10) E-commerce: Introduction. printers. presentations. cables. Unit III (Session 8) Computer Networks:Overview of Computer Network. 1st Edition). e-mail.Fundamentals of Information Technology. Leon . scanner. Kakkar DN. Creating tables. compiler. Search engines. Gopher etc. Marketing. Bar code reader. tools and commands of windows operating system. etc.keyboard. Basandra SK . Finance and Materials Management. Software: Introduction. Types and Classification. Goyal R – Computer Applications in Management (New Age. Domain names. IP addresses. Suggested Readings st 1. tables and reports (Practical) Database Management System : Overview of DBMS.(c) Storage Devices – Magnetic storage devices. Web browsing. Components of computer networks (servers. Web Browsers. switches. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Human Resource. MS Access: Overview of MS-Access.Computers Today (Galgotia. characteristics. Recent trends in database. preparation of questionnaires. searching.Introduction to Computers (Leon Vikas. Types of memory and memory hierarchy. RDBMS. Internet Protocols. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. (Vikas) 5. Network topologies. WAN and MAN). Issues in Implementing Electronic Commerce. Buying & Selling on Internet. MS-Excel and MS-PowerPoint. Functioning inside a computer. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Basic services over Internet like WWW. classification of computers. Leon A and Leon M . 1 Edition).

. venue of meetings. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. objectives. overcoming the difficulties of the case method. Types of business letter. types of visual aid. kinds and objectives of reports. M. non–verbal communication. skimming.D. Seminars. Group discussions. WRITTEN COMMUNICATION Purpose of writing. scanning). RECOMMENDED BOOKS: 1. electronic writing process. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Practicing delivery of presentation. Business etiquettes. Media management. principles of effective writing. e mails. Paralanguage. types of interview. clarity in writing. 2. different types of cases. Layout of business letter. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. timing. Appearance & Posture. Khetrapal . Communication networks. two sides of effective oral communication. 3 Edition). strategy). what is a report purpose. 5. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. Notice. 3. workshop. EMPLOYMENT COMMUNICATION : Writing CVs. media interviews. purpose of communication.Business Communication (Excel Books). Interviewers preparation. the press release. Intranet.C. 7 C’s of communication. importance of communication in management. behavioral. decision. reading a case properly (previewing. Rajendra Pal . leading meetings. 10 Edition). 15 . barriers & gateway in communication. 4th Edition) rd 6. writing technique. Sharma R. reading. Impact of Technological Advancement on Business Communication. analyzing the case. candidates preparation. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. press conference. communication structure in organization.Business Communication (Sultanchand & Sons Publication). Body language. Minutes of Meeting. th 4. Sehgal & V. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. P.K.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. SMS. teleconferencing. Chaturvedi – Busines Communication (Pearson Education. Lesikar RV & Pettit Jr. 1 st Edition 2006). effective listening. interview. process of communication. designing a presentation. conferences. Internet. defining and classifying communication. writing memos. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. principles of successful oral communication. Tayler Shinley – Communication for Business (Pearson Education. GROUP COMMUNICATION Meetings. case analysis approaches (systems. Advanced visual support for business presentation. Planning meetings. participants.

Debit and Credit Cards. SEBI Act. Interaction between internal and external environments. Global Competitiveness. EFT) Consumerism. th 5. Financial Sector reforms. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. FEMA. Policy with regard to small scale industries. The changing dimensions of these laws and their impact on business. Mishra S K & Puri V K . 1 Edition). Narasimhan Committee Recommendations. Hours : 40 UNIT. An introduction to MRTP. 8 Edition). Concepts of Mixed Economy. Legal.Business Environment (Excel Books. Suresh Bedi . Stock Exchange-BSE-NSE. Globalisation. trends and practical uses-Recent technological developments in Indian Banking (ATM. Consumer Protection Act. FDI policy. Socio-cultural. Environment Scanning: meaning. 16 . 1st Edition) st 4. Futures and Derivatives) RBI-Role and functions. UNIT-IV (12 Sessions) E-Banking in India-objectives. Industrial Policy in recent years. Text and Cases (Himalaya Publishing House. 2. the process of environmental scanning. Suggested Readings: rd 1. Francis Cherunilam – Business Environment.Economic Environment of Business (Himalaya Publishing House. EMI. Social Responsibility of business enterprises. UNIT-II (8 Sessions) Overview of Political. Depository system in India (Options. significance and nature. banking structure reforms.Business Environment Text and Cases (Tata Mc Graw Hill). New Economic Policy. basic philosophies of Capitalism and Socialism with their variants. nature and scope. Technological and Global environment.MBA 021 : BUSINESS ENVIRONMENT Max. 3. 3 Edition).Business Environment (Pearson. Shaikh & Saleem . the monetary policy and fiscal policy. Multinational Corporation (MNCs) and Transnational Corporations (TNCs).I (8 Sessions) The concept of Business Environment. Paul Justin . EXIM policy.

UNIT II (12 SESSIONS) Partnership Act. 4 Edition) 3. Right of Unpaid Seller against the Goods. Free consent. Articles of Association. 1956 Aims and Objects of the Act. 13 Edition) th 2. Companies Act. Kinds of Companies. Dissolution of firms. Redressal Machinery under the act. Bailment and Pledge. Capacity to Contract.MBA 022 : BUSINESS LAWS Max. Penalties and Offences. Sale of Good Act.Offer and Acceptance. Remedies. Meetings. Breach. Kuchhal M. UNIT III (10 SESSIONS) Negotiable Instrument Act. 1956 Nature and Definition of a Company. 1932 Definition of Partnership and its essentials. Digital Signature. Legality of object. Sense Electronic Records and Sense Digital Signatures. 1872 Definition of a Contract and its essentials. Registration and Incorporation. Kinds of negotiable instruments. Relevant Acts 17 . Holder and Holder in due course. Consideration. UNIT IV (8 SESSIONS) Consumer Protection Act. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Damages for breach of a contract. 1881 Definition and characteristics. Discharge of a Contract by performance. Appeals. Rights and Duties of Partners : Types of Partners. 7 th Edition). 1930 Definition of a Contract of Sale.Business Law Including Company Law (New Age International Publisher. Bill of Exchange and Cheques. Discharge from Liability. Regulation of Certifying Authorities. Winding up.C.Business Law (Vikas Publication. Enforcement of orders and Penalties.J. Agency. Noting and Protest. 4. Presumption. Formation of a valid Contract . Prospectus. Memorandum of Association. Crossing of Cheques. . Duties of Subscribers. Passing of Property. Minor as a partner. 2000 Definition. Acknowledgment and Dispatch of Electronic Records. Digital Signature Certificates. Gulshan J. Registration of Firms. Electronic Governance. Quasi contracts. Remedies for Breach. Contract of Indemnity and Guarantee. Attribution. Avtar Singh . Doctrine of Implied Authority. Impossibility and Frustration. Conditions and Warranties. Presentment. Suggested Readings th 1. Directors: Their powers and duties. Bouncing of Cheques. Negotiation. Promissory Note. Procedure for complaints under the act. The Information Technology Act.Principles of Mercantile Law (Eastern Book Company. .

Research Methods for Business students (Pearson Education. Panneer Selvam . UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Process of Research: Steps Involved in Research Process. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Various Methods of Collection and Data.Marketing Research (Tata Mc Graw Hill. Types of Business Problems Encountered by the Researcher. Drawing Conclusions.Business Research Methods (Tata Mc Graw Hill. Measurement and Central Tendency. Cooper and Schindler . 2007) 3. Sample Size and Sampling Procedure. Suggested Readings: 1. Use of SPSS in Data Analysis. Saunders . Suggestions and Recommendations to the Concerned Persons. Measure of Dispersion and their Advantages.MBA 023 : RESEARCH METHODOLOGY Max. Determination and Selection of Sample Member. 9th Edition) 2. 2004) 18 . Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Various Types of Sampling Techniques.Research Method for Behavourial Sciences (Cengage Learning) 5. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Precautions in Preparing the Research Report. Gravetter .Research Methodology (Prentice Hall of India. Bibliography and Annexure in the Report : Their Significance.C . Editing and Tabulation of Data. Problems and Precautions to the Researchers. Types of Research. Precautions in Preparation of Questionnaire and Collection of Data. UNIT III (10 Sessions) Analysis of Data: Coding. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. 2 nd Edition. Types of Questions. Sequencing of Questions. Preparation of Questionnaire and Schedule. Application and Analysis of Variance (ANOVA). Check Questions. Length of Questionnaire. Types of Data: Secondary and Primary. 2nd Edition. Research Design : Various Methods of Research Design. 4th Edition) 6. Edition 2008) 4. Beri G.

Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. 4 Edition) 19 . Applications of CPM and PERT techniques in Project planning and control. Pure and Mixed Strategy Games. 3 rd Edition) th Kapoor V. Project Management: Rules for drawing the network diagram. n Jobs and Three Machines. Odds Method. Hours : 40 Unit I (6 Sessions) Operations Research:.Operations Research (Pearson. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Scope and Applications of Operation Research in managerial decision-making.Machines Problems. uncertainty and risk situations. Decision-making environments:. 7th edition) Sharma J K . Two jobs and m . Unit III (6 Sessions) Game Theory: Concept of game. Crashing of operations. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems.An Introduction (Prentice-Hall. duality. Two-person zero-sum game. 2nd edition). Taha Hamdy .Quantitative Techniques in Management (Tata McGraw-Hill. Decision tree approach and its applications.Quantitative Techniques (Vikas 1996.MBA 024 : OPERATIONS RESEARCH Max.Uses. sensitivity analysis. rd Kothari .Operations Research (S.Decision-making under certainty. graphical and simplex method of solving LP problems. Replacement Problem: Replacement of assets that deteriorate with time. Chand. Assignment model: Algorithm and its applications. Applications of Queue model for better service to the customers. .K. replacement of assets which fail suddenly. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Dominance Method and Graphical Method for solving Mixed Strategy Game. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. 3 Edition).Operations Research . Saddle Point. 2003.

SED.Production and Operations Management (Vikas) 7) Haleem A.Production & Operations Management (Oxford University Press. Juran’s quality trilogy. Scheduling types & principles. coverage QS 9000 clauses. Plant Location. Quality circles.FSN analysis. 9th Edition) 3) Hill T. Deming’s 14 principles. Line of Balance.7QC tools and 7 new QC tools. Classification of operations. 2004) 8) Bedi Kanishka . Unit-IV (10 sessions) Basic concepts of quality. R J – Production and Operations Management (Prentice-Hall. SUGGESTED READINGS 1) Adam Jr Everetl E. Exponential smoothening. dimensions of quality. EOQ. 5th Edition) 2) Chary . 2000. Inventory Management – Objectives. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Six Sigma. PDCA cycle. Method study. coverage. Layout Planning. Responsibilities of Operations Manager. Definition of production and operations management. VED. master production schedule. Forecasting types and methods. Work Measurement. 2nd Edition) 20 . Monitoring and Controlling forecasting models. Product Design. Routing Decisions. Inventory control techniquesABC.Jenkins Method. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Process. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Production Cycle.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. 1997. Unit-III (10 sessions) Production Planning techniques. Quality improvement and cost reduction. New Product Development. Box. ISO 9000-2000 clauses. Total Productive Maintenance (TPM). Productivity and Work study. Measurement of errors.Production and Operations Management (Galgotia books.Operations Management (Palgrave. Factors. Unit –II (10 sessions) Forecasting as a planning tool.Production and Operations Management (Tata McGraw-Hill. 1960) 6) Morton .

Preparation of Cash Budget. 2000. Elements of cost . sales etc. Comparison of Management Accounting and Cost Accounting.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. Methods of Costing. profit center and responsibility center and its managerial implications. replacement.) 3) Pandey I M . establishing various cost standards. Role of Cost in decision making. Unit III (10 Sessions) Budgeting: Concept of Budget.Management Accounting (Vikas. 1987. and its applications and implications. 2004.) 21 . Neo Concepts for Decision Making: Activity Based Costing. Labour and overheads and their Allocation and Apportionment. Capital Expenditure Budget and Master Budget.Materials. types & importance . types of cost.) st 7) Ravi M. and Overhead Variance. strategies and applications of each. Transfer Pricing : concept. Standard Costing: Concept of standard costs. Types of Budget. uses and applications. 3rd Ed. cost concepts. multi product pricing.) th 8) Arora M N – Cost and Management Accounting (Vikas. replacement. Advantages and Limitations of Budgetary Control. Kishor – Advanced Management Accounting (Taxmann. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. 1st Ed. cost center. Labour Variance. Cost Management. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. 3rd Ed. 1st Ed.) 6) Ravi M. buying etc. Methods of calculation of these costs and their role in management decision making like sales. SUGGESTED READINGS: 1) Horngren et al . Reconciliation of Cost and Financial Accounting. Kishor – Cost & Management Accounting (Taxmann. preparation of Cost Sheet. calculation of Material Variance. 12th edition) 2) Khan and Jain . Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Production Budget.) 5) Sahaf M A .) 4) Bhattacharyya S K and Dearden J . 1 Ed.Management Accounting (Tata McGraw-Hill.Management Accounting: Principles and Practice (Vikas. concept of investment center. Differential Costing and Incremental Costing: Concept. 2002. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.Introduction to Management Accounting (Pearson. 2000. Sales Budget. Materials Budget. Budgeting and Budgetary Control. 8 Ed. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Target Costing & Life Cycle Costing : concept. Value Chain Analysis.Accounting for Management (Vikas. 8th Ed. Static and Flexible Budgeting.

SUGGESTED READINGS: th 1) Pandey I M . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.Financial Management (Palgrave. Concept and Approaches of capital structure decision : NI. 2004) 6) R P Rustagi . Concept. Cost of Capital : Cost of equity.Financial Management (Galgotia. Gitman . 3rd Ed. factors affecting working capital requirement. Risk and Uncertainty in Capital Budgeting. Traditional and Modigliani Miller Approach. 2004. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Unit II (8 Sessions) Investment Decision: Appraisal of project.) 3) Knott G . Factors affecting dividend decision. Process & Techniques of Capital Budgeting and its applications. Profit maximization vs. Risk and Return Analysis. preference shares.) 22 .Principles of Managerial Finance (Pearson Education. debentures and retained earnings. preference shares.) 2) Van Horne .) 5) Prasanna Chandra . NOI.Fundamentals of Financial Management (TMH. 2004) st 8) Ravi M. scope and objectives of finance.Financial Management and Policy (Pearson Education.Financial Management (Vikas. inventory and receivables. weighted average cost of capital and implications. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. 1 Ed. 1st Ed. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. potentiality of equity shares. Wealth maximization. 2nd revised ed.). operating and combined leverage alongwith implications. Gordon’s Model and Modigliani Miller Model. 2003. Working Capital Management: Management of cash. Introduction to Working Capital Financing. 2000.Financial Management (Tata McGraw Hill. 2004) 4) Khan and Jain . Functions of Finance Manager in Modern Age. debentures and bonds as sources of long-term finance. components.) 7) Lawrence J. 12th Ed. Kishor . Overview of Working Capital Decision: Concept. 9 Ed.Financial Management (Taxmann. EBIT-EPS Analysis & Indifference Points. Leverage Analysis – financial. Time Value of Money. Financial decision areas.MBA 027 : FINANCIAL MANAGEMENT Max.

4 Ed. Performance Appraisal: Definition. Industrial Relations: Nature. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Promotion. Human Resources Information system (HRIS): HR accounting and audit. components of pay structure in India. Personnel functions. Job Specification.) 23 . Difference between HRM and Personnel Management. 5 Ed. The systematic approach to recruitment: recruitment policy. Job Evaluation. Suggestion Readings : th 1. Strategic Management Process – Environmental Scanning.). Job Analysis – Job Description. Incentive Payments : Meaning and Definition. Evolution of HRM environment – external and internal. Incentive Schemes in Indian Industries. Wage Policy in India – Minimum Wage. Transfer – reason. Role of HR managers. Rao VSP – Human Resource Management.MBA 028 : MANAGING HUMAN RESOURCES Max. recruitment methods and evaluation. Aswathappa K . 10th Ed. Voluntary Retirement Scheme. processes and limiting factors. Disciplinary Procedure. Purpose of appraisal. Fringe Benefits. retrenchment. implementation and evaluation. recruitment procedures. Ivansevich – Human Resource Management (Tata McGraw Hill. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. HRM functions and objectives.) th 5. Human Resources Development in India: evolution and principles of HRD.). The systematic approach to selection: the selection procedure. Bernardi – Human Resource Management (Tata McGraw Hill. 10 Ed. UNIT II (8 Sessions) Human Resources planning: Definition. purposes. Strategy Formulation. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Prerequisites for an effective incentive system. principles and types. Compensation Administration: Nature and Objectives of compensation. principles and types. Dessler – Human Resource Management (Prentice Hall. nd 2. Fair Wage and Living Wage. the offer of employment. Types and Scope of incentive scheme. HRD Vs. 3. Procedures and Techniques including 360 degree Performance Appraisal. Text and Cases (Excel Books. Transfer and Separation: Promotion – purpose. UNIT III (10 Sessions) Training and Development: Purpose. Separation – lay-off. importance and approaches of Industrial Relations. and evaluation of process. selection methods. resignation.Human Resource and Personnel Management (Tata McGraw Hill. the design of application form. 2 Ed.) th 4. Methods and issues of training and management development programmes. Nature and Scope. dismissal. Grievance Handling Procedure.

Logistics and Supply Chain Management (Macmillan. functions of purchase department and purchase policies. Just-In-Time & Kanban System of Inventory management. Raghuram G. buffer stock (trade off between stock out / working capital cost). Unit III (12 Sessions) Inventory Management: Concept. SUGGESTED READINGS 1. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.A. CRM Vs SCM. Distribution and warehousing management. Benchmarkingconcept. Gopal . st 4. re-order point / re-order level fixation. single vendor concept. benefits and case examples.) 24 . bullwhip effect in logistics. . logistics sub-system. 1 Ed.Material Management.New Delhi. Krishnan Dr.I. Purchasing & Vendor management: Centralized and Decentralized purchasing. lead time reduction. 3 rd Ed. Sahay B. value and information). Use of mathematical model for vendor rating / evaluation.Supply chain management (Pearson. different models. Logistics costs.K. (I. (Pearson.) th 2. Key Issues in SCM. 1 Ed. ABC.) .M. Essential features. exercises –numerical problem solving . accounting for materials. Agarwal D. 5 Ed. Outsourcing-basic concept. Chopra Sunil and Peter Meindl . Various flows (cash. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.). . Features and Implementation. inbound and outbound logistics.S. 1st Ed. various costs associated with inventory.) 5.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Value Addition in SCM-concept of demand chain management. various EOQ models.) st 3. management of stores. SDE / VED Analysis.A Text Book of Logistics and Supply chain management (Macmillan.Supply Chain Management (Macmillan.

and Curran J. Hours : 40 UNIT I (8 Sessions) Introduction. and Athreya M. Mc Kinsey’s 7S Model. Basic Concept of Strategic Management.Business Policy and Strategy (Prentice Hall of India) 8.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7.Strategic Management (AITBS) 3. Vision. OCP. Management and Control..B. Stages of corporate development.. Thomson . Corporate Strategy.Cases in Strategic Management (Tata Mc Graw Hill. Pearce II John A.) nd 5. Suggested Reading: 1. Strategic Management. Strategic Choice. Role of Strategic Management in Marketing. Mission.R. Corporate Parenting. Diversification. Cliff Bowman . Strategic Information System..B. Lawrence R. 1st Ed..Concepts in Strategic Management and Business Policy (Pearson Education. Competitive Intelligence ETOP Study. Impact of Internet and E-Commerce. Organization Life Cycle. HR and Global Competitiveness. Various Corporate Strategies: Growth/ Expansion. UNIT IV (12 Sessions) Strategy Implementation through structure. Functional Strategy. SAP Scanning. Retrenchment & Combination Strategy.R.Jauch. Process of Strategic Planning. 1st Ed. Finance. Mc Carthy D. Mergers & Acquisitions.MBA 032 : STRATEGIC MANAGEMENT Max. Stability. BCG Model. Case Study related to the Entire Syllabus. 2 Ed. Strategic Alliances. Kazmi Azar . . Corporate Restructuring. Impact of globalization. Strategic Budget and Audit. Strategic Decision Making. . Hunger J.Business Policy and Strategic Management (Frank Brothers) 2. Portfolio Analysis.Business Policty and Strategy (AITBS) 25 . Value-Chain Approach. UNIT III (10 Sessions) SWOT Analysis.) 6. Corporate Analysis.J. David and Rangaragjan Krish . Business Policy. . Minichiello Robert J. Porters Model: 5 Force and Porters Diamond Model. Scanning Functional Resources. and Richard B. Basic Model of Strategic Management. Glueck William F.Business Policy and Strategic Management (Tata Mc Graw Hill. . Industry Analysis. UNIT II (10 Sessions) Environmental Scanning. through Human Resource Management: through values and ethics. Wheelen Thomas L. Resource based approach. TOWS Matrix. Objectives. Budhiraja S. GE 9 Cell.) 4. and Robinson J. Activity based Costing.

Classification. Laudon K C and Laudon J P . Using IT for Strategic Advantage: Business Process Re-engineering. Becoming an Agile Company. Operations Support System (OSS). Creating a Virtual Company. Process Control System(PCS). System Design. Testing.) 4. Documenting. Management Support System(MSS). Murdick. Artificial Intelligence(AI) . Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS.) nd 7.) 5. Enterprise Collaboration System(ECS). Prototyping. Information Systems.Business Ethics. . 2 Ed.Management Information Systems: Managing the Digital Firms (Prentice Hall. Competitive Strategy Concept. System Analysis (DFD and ER Diagram). O’Brien James .) rd 3. Executive Information System(EIS). Improving Business Quality: Total Quality Management. The Value Chain and Strategic IS. 1st Ed. Feasibility Analysis.) 26 . Davis & Olson – Management Information System (TMH. Security and Ethical Challenges Of IT.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Stair & Reynolds – Fundamentals of Information Systems (Thompson.Management Information System (Tata Mc Graw Hill. Ross. Ethical Responsibility . Arora Ashok. 3 Ed. Management Information System(MIS). Technology Ethics. 1st Ed. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Customer Relationship Management (CRM). Investigation Phase. Claggett – Information System For Modern Management (PHI.) th 2. Fuzzy Logical Control System. Expert System(ES). Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. 3 Ed. Bhatia Akshaya – Management Information System (Excel. Decision Support System(DSS).) rd 6. Jawedkar W S . Suggested Readings : 1. Applications Of Artificial Intelligence : Neural Networks. Implementing Business Systems. Transaction Processing System(TPS). Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Cyber Crime and Privacy Issues. Training. 12 Ed. Virtual Reality .Management Information System (Tata Mc Graw Hill. 2nd Ed.

Advertising and Promotion. Process of Communication.Promotion & Integrated Marketing Communications (Thomson.Advertising Management (Pearson/ Prentice Hall. Search and Evaluation. UNIT III (8 Sessions) Communication. Consumer Attitude Formation and Change. Consumer Perception. Organization Buying Behaviour. Semenik Richard J . Role of Advertising in Promotion Mix. Reasons for Studying Consumer Behaviour. Testing of Advertising Effectiveness.) 6. (Pearson Education. Best and Coney . PostPurchase Behaviour.) th 3. Schiffman Leon G. and Kanuk Leslie Lazar .Consumer Behaviour (Pearson/ Prentice Hall. Management of Advertising Agencies.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Personality and Self Concept. Ethical and Social Issues in Advertising. Overview: Meaning.Consumer Behaviour (Tata Mc Graw Hill. Advertising and Other Promotional Tools. Role of Advertising in Natural Development. Consumerism. Nature and Scope of Advertising.Consumer Behaviour (Tata Mc Graw Hill. 2004) 27 . Challenges in IMC. 9 Ed.Integrated Advertising. UNIT IV (16 Sessions) Advertising Management. Reference Group and Family Influences. Consumer Behaviour Models. Role of Creativity in Copywriting Media Planning. Subcultures. Campaign Planning: Message Creation.) 5. Sponsorship: POP: Supportive Communication. Process of Advertising. Purchasing Processes. Preparation and Choice of Methods of Advertising Budget. Personal Influences and Diffusions of Innovations. Motivation. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. 5th Ed. Consumer Decision Process: Problem Recognition. Factors contributing to IMC.L. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Batra Myers and Aker . Consumer Learning. Suggested Readings 1. Belch MA and Belch GE . Integrated Marketing Communication (IMC).) 7.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. 9th Ed. Objectives of Marketing Communication. Role of E-Commerce in Marketing Communication. Clow and Baack .) 4. Social Class. Hawkins. Environmental Influences on Consumer Behaviour: Culture. rd 3 Ed. 6th Ed. Promotion and Marketing Communication. Customer and Competitor Analysis. Copywriting. Loudon D. 4th Ed. Promotion Mix. Participants in IMC. Marketing Communication. IMC Promotion Mix. and Bitta Della . IMC Management & Planning Model. STP Strategies for Advertising.) 2. Understanding Consumer and Market Segments.

Strategic Management (Addison-Wesley. .Creativity in Organisations (Wheeler.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Marketing. Nature and Overview. Functions of an Entrepreneur. Couger. Incentives and facilities. Dollinger M J .Creativity and Innovation (IPP. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Classification of Entrepreneurship. Policies for SSIs. 1999) 7. Creative Problem Solving: Heuristics. Financial Institutions and Small scale Industries. Nina Jacob. 1999) 28 . 2003) 5. Importance of international business to the firm. 1999) 2. Financial and Technical. locating venture capitalists. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Creative Performance. Project Planning: Evaluation. Professionalism vs family entrepreneurs. Role of Woman entrepreneur. Holt . 4. Culture. Monitoring and Control segmentation. Concept of Entrepreneurship. International versus domestics’ entrepreneurship. Value Analysis. 6. 1998) 3. Venture capital process. stages in entrepreneurial process.Entrepreneurship (Prentice-Hall. Theory of Entrepreneurship. Entrepreneurial motivation and Barriers. Innovation. C. Institutional support for new ventures: Supporting Organizations. Suggested Readings: 1. Bridge S et al. Screening and Project Identification. Feasibility Analysis: Economic. Jonne & Ceserani . Venture Capital: Venture capital.Innovation & Creativity (Crest) 2001. Govt. Stages of economic development. Internal and External Factors. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Hunger J D and Wheelen T L .Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Development of entrepreneurship. Synectics. Brainstorming.

Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Ramayana. Mergers and Acquisitions. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Corporate Governance System Worldwide. 6 Ed. Supply Chain Management. Vedas.MBA 042 : CORPORATE GOVERNANCE. Teaching from scriptures and tradition (Geeta. copy rights. Iyer . Ethics and human resource. Corporate Governance and the Role of Board (BOD). need of corporate governance code. Total Quality Management.S. Benchmarking. Promotional Strategies. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition.Business Ethics (Tata McGraw Hill.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Corporate Social Reporting. Ethics and Information Technology. Upanishads. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. 2002) 2) Laura P Hartman Abha Chatterjee . Horizontal Organisation. Brand Building. 2007) 3) S. Suggested Readings: 1) S. trade marks. Code of Corporate Practices. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall.Ltd. Ethical theories and approaches.K. Ethics in finance. Social Responsibility of Corporates. Mahabharata. Ethics and marketing. Intellectual property rights like designs. 29 . Ethics and social responsibility. Diversification. Corporate Restructuring. VALUES & ETHICS Max. Information Technology. patents. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan).) 5) Reed Darryl – Corporate Governance. Competitive Strategy. Bhatia .Managing for Value (New Age International Publishers. The Indian Scene. Economic Reforms & Development (Oxford).

Training for Development (Vistaar Publication. Methods of conducting Training. 1 Ed. Johari – Window.K. Hall Calvin S. 2 Ed. Personal Effectiveness.Carl Jung and MBTI. 1st Ed. Approaches to Training Needs Assessment. TNA Cycle of Events. Psychodynamic Theories . Understanding Process of Learning.) 7. . Elizabeth B . UNIT III (8 Sessions) Training : Concept. Evaluation of Training Programmes.et al . Tapomoy Deb .) 3. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.Training for Development (Excel Books.) 30 .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.Theories of Personality (Wiley-India Text Books. Evaluation of Personality : Sick Personalities and Healthy Personalities.Personality Development (Tata McGraw Hill.. Types of Training. Udai Pareek . Personality Patterns. 2 Ed. Friedman & Schustack . UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Moulding the Personality Pattern. Suggestion Readings : st 1. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Lynton & Pareek . 4 th Ed.) 4.. Transactional Analysis.) 5. Persistence & Change. Hurlock.Understanding Organizational Behaviour (Oxford.Training & Development Concepts & Application (Ane Books. Designing Training Programmes.Personality: Classic Theories and Modern Research (Pearson) nd 6. Role. Developing an Integrated Approach of Learning in Training Programme. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Need and Importance of Training. 6th Ed.) nd 2. Symbols of Self. Sahu R.

UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. unions in the era of liberalization.Industrial Relations. Absenteeism. Venkata Ratnam – Industrial Relations (Oxford. 2 Ed. Important Provisions of Employees’ State Insurance Act. Workmen’s Compensation Act.) 31 . 2006.Dynamics of Industrial Relations (Himalayan Publications. Factories Act. UNIT III (6 Sessions) Technological Change in IR-Employment issues. Integrative Approaches to HRM. 1 Ed.Management Approaches.) nd 5. unions after independence. Labour problems : Discipline and misconduct. Role of State. Workers’ participation in management. 4th Ed. Suggested Readings : th 1. ILO in IR.Industrial Relations (Excel. Mamoria.Industrial Relations and Labour Laws (Vikas. Srivastava SC .D. concept. Trade Union. Nature of Industrial Relations. Singh B. Trade Union Response. Evolution of IR in India . Gankar . functions and role of Trade Unions in collective bargaining.) 3. Sinha . . Trade Unions and Labour Legislation (Pearson Education. Payment of Gratuity Act. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Employers’ Organisation. objectives. Human Resource Management and IR.) st 2. 1st Ed. Objectives of IR. Employees Provident Fund Act. Labour turnover. Mamoria CB. 15 Ed. International Dimensions of IR. 2000. Management Strategy. Grievance Handling Procedure. problems of Trade Unions. Payment of Wages Act.) 4.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max.

Concepts and Myths about Leadership. Advanced Leadership Skills. Hughes. 1 Ed.) th 2. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Team Building for Work Teams.Leadership.Leader. 5th Ed. Assessing Leadership & Measuring Its effects. UNIT III (10 Sessions) Groups. Leadership and Values. Leadership Traits. Ginnetts Team Effectiveness Leadership Model. West Michael . Suggested Readings : 1. Ginnett. Sadler Philip . Building Technical Competency. Building High Performance Teams. Curphy . Group Roles. Followers and situation. Leadership Behaviour.Leadership in Organisations (Pearson. Components of Leadership. Leadership and Change. Group Norms. 6 Ed. Teams and Their Leadership. Group Cohesion. Groups – Nature. Teams – Effective Team Characteristics and Team Building.) 4. Stages of Group Development. Contingency Theories of Leadership.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills.) st 3. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Yukl G .Effective Team Work (Excel Books.Leadership (Crest Publishing House) 32 . Group Size. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning.

5 Ed. 1 Ed. Case I .) 4.) st 2. 1 Ed.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Singh Kavita . By Udai Pareek.The Counselling Process. Patternson . Pareek Udai . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. (Thomson India. Characteristics.Counselling Skills for Managers (PHI. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.30-35 and pp.) st 3. Rao S. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Second Edition Page 410-415).) 6. Strategy and Tactics of Integrative Negotiation. Suggested Readings : th 1. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Rao S N . Excel Books pp. SL Rao. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Lewicki. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. UNIT II (12 Sessions) Negotiation Sub processes: Perception.L.Understanding Organisational Behaviour (Oxford) – for case in Unit II. 2nd Ed. Oxford.Negotiation Skills for Managers (Tata Mc Graw Hill. Strategy and Tactics of Distributive Bargaining. .) st 5. Role of a Counsellor and Model of Conselling. Influence of Culture on Negotiation: Case II . 196-197). Approaches to Counselling: Behaviouristic. 1 Ed.The Dabhol Debacle ( Negotiation Made Simple.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.) 7. Strategy and Planning for Negotiation. Cohen S . A Multi theoretical Integrative Approach. 33 . Saunders & Barry . Welfel. 6th Ed.Negotiation Made Simple (Excel Books.Counseling and Guidance (Tata Mc Graw Hill.Netgotiation (Tata Mc Graw Hill. Modern Trends in Counselling – Trends.

1st Ed. Rama Mohana Rao .) 5. Govind Apte . Service Product Planning. Physical Evidence: Role of Communication in Service Marketing.Services Marketing (Oxford University Press) 34 . Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Suggested Readings: 1. Services Strategy and Organizing for Global Marketing. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality.) th 2. Process of Operations and Delivery of Services. Segmenting.Service Marketing (Macmillian.Services Marketing. Services Distributions. 1 Ed. Marketing Mix Strategies with Special Reference to Credit Cards.) 4. Devising Financial Services. Principal Driving Force in Global Marketing of Services. Paradigms in Services Marketing. Importance of Customer Relationship Management : Specific for Service Industry.Services Marketing: Text and Cases (Palgrave.The Essence of Service Marketing (Prentice Hall of India) st 6. Insurance and Banking. Services Promotions. Understanding the Customer Expectations. Service Marketing System: Service Quality. (Person Education.MBA MK 01 : MARKETING OF SERVICES Max. 5 Ed. 3 Ed. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Understanding Customer Expectations and Zone of Tolerance. Love lock Christopher .) 7. Characteristics of Services Classification of Services. Segmentation and Zone of Tolerance. Key Decisions in Global Marketing. Service Pricing Strategy. Marketing of Telecom/ Insurance Services.Services Marketing: People. Technology and Strategy (Pearson Education.Services Marketing (Tata Mc Graw Hill. Developing the Service Product/ Intangible Product. Payne Adrian . Role of Technology in Services Marketing.) rd 3. Baron S and Harrisk . Zeithaml . People and Internal Communication. Home Loans. 2nd Ed. Woodruff Helen . Targeting and Positioning of Financial Services. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends.

7th Ed. Marketing Information System : Concept. Advantages & Disadvantages of Different Techniques of Sampling. Steps in Sample Design.Essence of Marketing Research (Cengage Learning) 8. and Iacobuce Dawn .) th 4. Giving Suggestions and Recommendation to the Concerned Persons. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages.Marketing Research: Measurement & Method (Prentice Hall of India. Difference between Probability and Non-probability Sampling. Precautions in Preparing the Research Report. 4 Ed. William G. Sampling: What is Sampling. Attitude Scales: The Concept of Attitude. Tull Donald S. Rating Methods. Limitation of Marketing Research. Zikmund and Babin Barry J. Nargundkar . Beri . Application of Marketing Research. Analysis of Variance.Marketing Research (Prentice Hall of India.) 6. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Analysis and Estimation. Determining Sample Size.) 7. Green Paul E. Objective of Marketing Research.Research for Marketing Decisions (Prentice Hall of India.) th 5. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.Marketing Research Methodological Foundation (Cengage Learning. Marketing Research during different phases of the administrative process. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Drawing Conclusions. Scientific Method of Investigation : Scientific Method. Methods of Observation. Tull & Hawkins . Problem Associated with Sampling. Criteria for a Good Scale. Luck and Rubin . Primary and Secondary Data: Methods of Collecting Primary Data. Rank Correlation.Marketing Research (Tata McGraw Hill. 2nd Ed.MBA MK 02 : MARKETING RESEARCH Max. Distinction between Scientific and Non-Scientific Method. UNIT IV (10 Sessions) Data Processing. Component of Attitude. .Marketing Research (Tata McGraw Hill.. Precautions in Preparation of Questionnaire & Collection of Data. SUGGESTED READINGS: 1. Hypothesis Testing. Selected Attitude Scales. Regression Analysis. 6 Ed. General Procedure in Attitude Scaling. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Development of Marketing Measures. Churchill Gilbert A. Various Techniques of Sampling. 5th Ed. Scientific Method in the Physical Sciences and Marketing. 9th Ed. Important Experimental Research Designs.) 35 .. Components of Marketing Information System. Essentials Characteristics for Selecting Secondary Data. Sources of Error. Need for Marketing Information System.Marketing Research (All India Traveler Book Seller) 2. Advantages & Disadvantages of Primary Data & Secondary Data. Process of Marketing Information System. Correlation. Bibliography and Annexure in Report. Objective of Sampling.) 3. Difficulty of Measurement. Limitations of Attitude Measurement. Byod & Others . Bi-variate Analysis: Chi square. Difficulties in Applying the Scientific Method to Marketing. and Albaum Gerald .

and Anderson E . Designing the Structure and Size of Sales Force. Formulating Selling Strategies. Distributors: Policies and Strategies.I. Coughlan A. Channel Conflicts and their Resolutions. Sales Management and Salesmanship. The Ones of Personal Selling.) 36 . UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.) 4.. Role of Sales Manager. Process of Personal Selling. Importance of a Channel. Analyzing Market Demand and Sales Potential. Recruitment and Selection of Sales Force. Suggested Readings 1. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Stern Louis W.P . EL-Ansary A.T. Evaluation and Analysis. Primary Distributors.) th 5. Donaldson B . Sales Management Process. Goals in Sales Management: Goal Setting Process in Sales Management. Strategies th and Cases (Pearson Education.. Leading and Motivating the Sales Force. Still Richard R. Spiro .) 6.Sales Management: Decisions. 11th Ed. 6 Ed. and Govoni Norman A.Sales Force Management (Tata Mc Graw Hill. Distributors Selection and Appointment. Rosenbloom – Marketing Channels (Cengage Learning. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Sales Contests. Johnson and Marshall . Designing Sales Territories and Sales Quota. Training the Distributors Sales Team. Preparation of Sales Budget.Selling and Sales Management (Pearson Education) 3. 5 Ed. Qualities of a Successful Salesman.Sales Force Management (Tata Mc Graw Hill. Cundiff Edward W. Specialized Distributors and Participants. Concept of Personal Selling.Sales Management : Theory and Practice (Palgrave) 2.) 7. Types of Channels. Training and Compensating the Sales Force.Marketing Channels (Prentice Hall of th India. 7 Ed. Techniques of Sales Forecasting. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. 8th Ed. Jobber David and Lancaster Geoff .

Retail Management . Focusing on the Consumer. The Internalization Process. and Griffith David A .) 37 . Attitude.. Store Design and Layout. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. People in Retailing.Retailing : Environment and Operations (Vikas. Financial Dimensions.Retailing: An Introduction (Pearson Education. Shopping at World Stores. Web. Type of Retail Outlets. and Cullen P . Choosing a Store Location: Trading Area Analysis. Suggested Readings: 1. Service Characteristics. Merchandise Management Retail Pricing.Retailing (Cengage Learning. Culture. Retail Planning. 4th Ed. Learning.) 5. Going International. 5 Ed. Branding.R .J. Mapping Out Society. Targeting Customers and Gathering Information. 5 th Ed. Motivation and Perception. Business and International Management. Newman and Cullen . Vedmani G. The External Store. Lusch Robert F. Communicating with Customers.) 2. Definition and Concept. Site Selection. Michael Levi M and Weitz BW . The Store and its Image. Internal Store.) st 7. Strategic Planning. Structural Change. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Dunne Patrick M.MBA MK 04 : RETAIL MANAGEMENT Max. Berman B and Evans J. Visual Merchandising and Atmospherics. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Functions of Retailing Driving Forces for Retailing.Retailing (Cengage Learning. Newman A.) th 3.Functional Principles & Practice (Jaico Publications. Nonstore-based and other Forms of Non Traditional Retailing.Retail Management (Pearson Education. 1st Ed. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership.) 4. 1 Ed. Market Structure. Cox Roger and Brittain Paul .) st 6.. Perceptions of Service Quality. Building and Sustaining Relationships. Gibson . Display. The Customer and Retail Business: Knowing your Customers. Development and Implementing Plans. Promotional Strategies used in retailing. 9 th Ed. Retail Institutions by Store-based Strategy-Mix. Retail Organisation and Operations Management. Development and Control. International Retailing: Internationalization and Globalization.Retailing Management (Tata McGraw Hill. 1 Ed. Managing Retail Services.

Dheeraj Sharma .Financial Management (TMH.Classification.Financial Management (Vikas. Profitability–Liquidity trade-off. order point etc. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. types. Pattern and sources of Working Capital Financing in India. with reference to Government policies. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Cash Management Models. Working Capital Policy . Techniques of Inventory Management . certificates of deposit. Rangrajan and Mishra . bank loans. Cash Management: basic strategies. 9th Ed. factoring. P . etc.) 38 . SUGGESTED READINGS 1. order quantity.K.Working Capital Management –Theory & Practice (Himalaya. Inventory: Need for monitoring & control of inventories. 5th Ed. etc.) 4. Assessment and Computation of Working Capital Requirement. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. Kishore . reasons for holding marketable securities. Marketable Securities: Concept. Cash Management Practices in India. objectives of cash management. choice of securities. Benefits of holding inventory.Working Capital Management (Anmol) 5.Aggressive & Defensive. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature.Working Capital Management (Excel) 2. Cash Budget. Credit Management in India. Ravi M. techniques and processes.Financial Management (Taxmann. overdrafts. 2007) 3. commercial papers. V. factors determining cash needs. trade credit. Pandey. bill discounting. secured term loans. Motives for holding cash. Scope and Definition of Working Capital. credit terms. policies for managing accounts receivables. credit period. Collection Policies.Working Capital Management (Himalaya. accounts payable. short term credit. 6th Ed. Khan & Jain . determination of potential credit policy including credit analysis. . credit standards. Periasamy. I. factors affecting size of receivables. objectives of receivables management. risks and costs associated with inventories. Bhalla .) 7. 2005) 6. objectives of inventory management.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. Inventory Management: Minimizing cost in inventory. alternative strategies.M. compensating balances . Working Capital Cycle.

Portfolio risk and return. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision.) st 4) Pandian P . trading. trade off. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Selection of Portfolio: Markowitz’s Theory. Stock Exchange and New Issue Markets .Security Analysis and Portfolio Management (Prentice-Hall. Unit II (14 Sessions) Risk & Return : Concept of Risk. calculation of beta. 1 Ed. functioning and limitations. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Capital market theorem. Equity Valuation Models. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. Valuation of Equity: Nature of equity instruments.Investment Analysis and Portfolio Management (Pearson Education. Measures of risk and return.Security Analysis and Portfolio Management (Vikas. Kane.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. 39 . structure. Valuation of Derivatives(Options and futures): concept. Bond theorem.their nature. 1996. Regulatory Mechanism: SEBI and its guidelines. Marcus & Mohanti . Term structure of interest rates.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Finding alternatives and revision of portfolio. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . systematic and unsystematic risk components. Single Index Model. Trading of securities: equity and debentures/ bonds.). calculation. valuation. 2008) 2) Fischer and Jordan .Investment and Indian Perspective (TMH. Beta as a measure of risk. 6th Ed. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. 1 Ed. Investor Protection. Duration. 6th edition) st 3) Ranganatham . valuation. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.) 5) Bodie. Sharpe and Treynor measures.

Asset Liability Management . ICICI. Overview of Foreign Exchange Market. Securitization of Auto loans and housing loans. Management of capital funds. RBI – Role and functions.) 2) Khan M Y . Securitisation in India. constituents. Financial Sector Reforms in India.Financial Institutions and Markets (Tata McGraw-Hill. Overview of Financial Services: nature. Regulation of money and credit. working and strategies for commercial viability . 3rd edition. Hire purchase and lease .) 40 . working and strategies for commercial viability.performing assets. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Insurance & Mutual Fund organisations Their status. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. State Level Institutions .Foundations of Financial Markets and Institutions (Pearson Education. working and uses of each. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Strategies for making commercial banks viable.R. 1998) 3) Machiraju H R .Financial Services (Tata Mc Graw Hill.Gap analysis. types. SUGGESTED READINGS: 1) Fabozzi . Parties involved. Evaluation of Lease transaction. Forfeiting. banking sector reforms. 1st Ed.Indian Financial System (Vikas.Management of Financial Institutions (Himalaya. Types of lease and their implications. NABARD. 2003) 6) Gurusamy R . 2003) 5) Srivastava .MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Consumer Credit and Plastic Money – concept. types.M & Nigam Divya . scope and their implications. determination of commercial interest rates: fixed and floating. Other financial services: Factoring. Discounting and Re Discounting Of Bills. 3rd Ed.IDBI. NBFCs Their status. Liquidity Management.capital adequacy norms. Monetary and fiscal policies.differences and implications for the business. DFIs in India . Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. IFCI. Size and scope. Management of Non. 2004) 4) Bhole L M . RRBs. nature. Techniques of regulation and rates.Financial Services & Markets (Thomson. scope and importance etc.

Direct Taxes. Assessee – types. Carry forward and set off losses.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max.) 6) Datey V. Non-resident Indians. Valuation of assets. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. 9th Ed. 20th Ed.Public Finance (Vikas. 1999. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Revision and Rectification. Income from House Property. Treatment of losses & unabsorbed items.S. . Tax and business reorganizations: merger and amalgamation.) 2) Lakhotia R N . Assessment Year. Profits & Gains of Business. Tax planning regarding Employees Remuneration. Objectives of Tax Management. 20th Ed. Tax Planning. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries.Indirect Taxes – Law & Practice (Taxmann. Law & Practice (Taxmann. 5) Singhania V K . SUGGESTED READINGS: 1) Bhatia H L . Tax Avoidance & Tax Evasion.How to Save Wealth Tax (Vision Book 2001. Filing of returns. Capital Gains & Income from Other Sources.) 3) Prasad Bhagwati . 40th Ed. Appeals. (Working knowledge is required for these).Tax Planning by Reports (Taxmann. Tax planning for depreciation. Assessment. Revision & Review. Review. Wealth tax on closely held companies.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions.) 41 . 1978). Tax appeals. Previous Year. Residential status.

Database Management System (Tata Mc Graw Hill. 6th edition) 3) Alexis and Leon . Introduction to data mining & Data Warehousing. Procedures. Object/Basic Database Administration/ Remote Data Access. Network Data Model.Modern Database Management (Pearson Education.) 4) Majumdar and Bhattacharya . PL/SQL structure. Entity-Relationship Model. Oracle. SUGGESTED READINGS: 1) Beynon -Davies P. Semantic Data Model. Unit IV (8 Sessions) Database Utilities. Triggers.) 42 . Inserting Rows.Creating Tables. Security. 2003) 2) Hoffer . Unit II (10 Sessions) Relational Database Design : Integrity Constraints.Database Systems (Palgrave. Advantages of DBMS. Components of Database Management Systems. Snapshots. Indexes & Sequences. Physical Database Design. Decomposition of Relation Schemes. Functions & Package. Normalisation. Cursor. Functional Dependencies. Organisation of Database. 2003.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. 1996). 5) Navathe E . Applying column constraints. Hours : 40 Unit I (10 Sessions) Introduction to Database. Data Models. Views.Database Management System (Vikas. 3rd Ed. Relational Data Model. Unit III (12 Sessions) Structured Query Language. Hierarchy Data Model. Knowledge Extraction through Data Mining.Fundamentals of Database Systems (Pearson Education.

) 43 .Dimensions of Planning. Types of Attacks. Risk Management and Control (TMH. Feasibility Study. Data Dictionary. Decision Tree & Decision Table.E-commerce –Security. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. 7 Ed. Information Security Policy. Elias M Awad – SAD (Galgotia Publication.) 5. 1 Ed.) 2. Singh B –Network Security (PHI Publication. Determining the User's Information Requirements.) st 4. 2nd Ed. Post Implementation Review and Maintenance. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Steps in Feasibility Analysis . Analysis. Feasibility Considerations. Overview of Risks associated with Internet. Grienstein and Feinman. Entity Relationship Diagrams. Cryptography and authentication. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Decision Support System.Feasibility Report. Investigation. Viruses. Types of Systems. Needs Identification.) nd 3. Elements of System. Virus Control. System Development Life Cycle.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. 1st Ed. Disaster Recovery Plan. Characteristics of a System. Design. Intrusion Detection Risk Management. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Creating a secure environment. Implementation. Process Modeling : Structured English. Internet Security Standards Suggested Readings: 1. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. 2 Ed. UNIT-IV (12 Session) Basics of Information Security. Hackers. Managing Risk. Initial Investigation. Hours : 40 UNIT-I (10 Session) Systems Concept.

Cables. Interference. 2 Ed. 2003. ASK. B-ISDN Unit III (12 Sessions) OSI Model. Broadcast Radio. Windows. PM. TDMA. WML SUGGESTED READINGS: 1) Widjaja L G . 4th Ed. Asynchronous and Synchronous Data. Unit II (8 Sessions) LAN topologies: Workstation. Multicasting. Networks and accessories: LAN. ISDN. FM.Data Computer Communication (Pearson Education. PDM. Digital Data Rates. Tunneling. 4 Ed. Network Interface Card. ATM.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. FSK. Hamming codes. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. WAP. 2000) th 2) Comer . Switches. Character Codes.) nd 5) Black . Optical Fibers. Frame Relay. 2004. Point-to-point communication. FDMA.Communication Networks (Tata McGraw Hill. Concepts of Port. Mobile Internet & WML: Mobile IP. Hub. Transmission Impairment. SDMA. Terrestrial Microwave. Types of signals: AM. IP Addressing. PSK Features: Error detection and correction codes. Linux. PCM. 7th Ed. Server.) 44 . 1999. Broadcasting. Gateways Cell Relay. Communication System Formats. Wireless TCP& UDP. Communication Links. WAN. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Broadband and base-band. Infrared & Light Waves. Virtual Private Network. MAN.Computer Networks and Internets (Pearson Education. Bridges. Socket. CDMA.Computer Networks (Prentice-Hall.Computer Networks (Prentice-Hall. Types of Ethernet. Routers.) 3) Stallings W . Network Operating systems: Unix. Wireless Communication: Bandwidth.) 4) Tanenbaum .

Unit III (12 Sessions) Online Retailing. Hours : 40 Unit I (8 Sessions) Origin. Internet as an Electronic Commerce Enabler. 2007. Laudon & Traver . Application areas of Mobile Commerce. Suggested Readings: rd 1. Society (Pearson Education. Types of C2C. Online market research. Online mercantile model for customer perspective. Types of B2C. Management issues in online banking. Organizational Development.Electronic Commerce Business. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Online pricing strategies. Electronic Commerce Framework. Technology. 3 Ed. Competitive Advantage.MBA IT 04 : ELECTRONIC COMMERCE Max. Online customer relationship. Management Challenges in online retailing. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Kalakota R. Peer to Peer Business Models. Market Strategy.Electronic Commerce . Revenue Model. Business to Business (B2B) Business Models. Working of Online Credit Card. Management Team). Online banking implementation. need and factors affecting Electronic Commerce.) . Check. Online branding. Electronic Payment Systems (Cash. Types of B2B.) rd 2. Credit Card. Online advertising. Market Opportunity. Accumulating Balance). Stored Value. Online retail industry dynamics.Frontiers of E-Commerce (Pearson Education. 45 . 3 Ed. Unit IV (10 Sessions) Online Banking. M-commerce Business Models. Consumer to Consumer (C2C) Business Models. Transaction Security. Features of Electronic Commerce. Competitive Environment. Changing dynamics in banking industry. Electronic Commerce Business Models (Value Proposition. Online marketing communications.

Legal Systems. Global Advertising Regulations . Joint Ventures. Promotion and Communication. International Pricing Strategy. International Packaging. International Dimensions of Marketing. International Sales Negotiations International Advertising – Patterns of Global Advertising. Price Distortion.) 5) Cateora Graham . Gray Market. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Personal Selling.Promotion Mix.II: International Promotion Strategies.S. Transfer Pricing.Political Systems. Assembly Operations . Developing an International Product Line. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . 10th Ed. Bhattacharya B . Acquisitions Franchising. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Domestic v/s International Marketing.Culture and its Characteristics.International Marketing (Pearson. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Management Contracts.J .Product Design and Standardization. Process of Internationalization. – International Marketing (Thomson) 46 . Indicators of Political Risk.) 2) Cherunilam F .) 6) Jain S.) th 4) Czinkota . Cultural Environment. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. International Warranties and Services. Pricing Decisions. Branch v/s Subsidiary. Cultural Universals.I: Product Policy and Planning. Advertising Media.International Marketing (TMH. Price Standardization.International Trade and Export Management (Himalaya. Strategic Alliances. 9 Ed.MBA IB 01 : INTERNATIONAL MARKETING Max.Shaw. Market Analysis Foreign Market Entry Strategies – Exporting. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Analysis and Measures to minimize Political Risk. Turnkey Operations.L. Terms of Sale. Channel Management. World Market Environment: Political Environment. Political Risks. Legal Form of Organization. Retailing in International Scenario. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Benefits of International Marketing. Counterfeiting. Multiplicity of Legal Environment.Role of Pricing. Bribery.International Marketing (Thompson. International Branding Decisions. Foreign Product Diversification. 8 Ed. 3rd Ed. Marketing Information System. Legal Environment. Counter Trade.Marketing Information Sources.International Marketing Management (Sultan Chand & Sons. 2007) th 3) Varshney R. Licensing.

ASEAN.K. Trends in Globalization. WTO.S.A. Import Quotas. Role and Advantages of WTO. Anti-dumping Policy. Brief History of Indian Rupees Exchange Rates. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction.. Absolute Advantage Theory Comparative Cost Theory.International Business Environment (Anmol) 47 . Globalization of Markets.International Business Environment (Prentice Hall) 5) Bhalla V. Administrative Policy. Regional Economic Integration: Introduction. Subsidies.W. 1 Ed. Changing Environment of International Business. Definition of International Business. Role of IMF. . Instruments of Trade Policy. Regional Economic Integration in Europe. Its Basic Principles and Major Achievements. 1st Ed. Various types of Exchange Rate Regimes. Integration for Business. IMF.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Hecksher-Ohlin Theory. Product Cycle Theory. 5th Ed. SUGGESTED READINGS: 1) Agarwal Raj . Voluntary Export Restraints.International Business (Pearson. Features of IBRD. Unit IV (12 Sessions) International Institution: UNCTAD.Tariffs. SAARC.International Business (TMH. . Levels of Economic Integration. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Factors Affecting Exchange Rates.) st 3) Daniels .) 4) Black J . Regional Economic Integration in U. IBRD. Effects and Benefits of Globalization.) 2) Hill C. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange.International Trade (Excel.

Postshipment Finance. Important Incoterms. Opening a Bank Account.L. Registration with Appropriate EPC’ /CB’s Defining Export Documentation.G.) 48 . Signing the agreement. Direction of Exports from India. Terms of Payment in Export. Definition of Export. Suitability of a Product for A company. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. India. Selecting Products for Manufacturing and Export. SUGGESTED READINGS 1) Cherunilam. Main Commercial Documents. and Statutory Documents for Export’s Country. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Settlement of Disputes. Process of Export Marketing. F .C. form of Ownership. Export Import Bank of E. Benefits arising from Export. Registrations with RBI. Criteria for Grouping Countries. Mechanism of Price Fixation.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. 9th Ed. 2007) 2) Varshney R.C. General Registrations. of India . Selection of Products and Identification of Export Markets: Choosing a Product. Importance of Exports to India. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. International Channels Distribution.) 3) Govt. Registration with Licensing Authorities. Important Publications. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Export Prospect for Small Firms. Sources of Export Information. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Benefits to India Exports. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Important Organizations. Agents in Exporting. 7 Ed. Selection of Export Markets. Methods of Locating and Selecting an Agent. India) th 4) Keegan J Warren – Global Marketing Management (Pearson.International Trade and Export Management (Himalaya. Methods of Identifying Export Winners. Special Financial Facilities. Additional Commercial Documents. Nature of Exports Sales Contract. Recent Trend in India’s Export. Export Pricing.

Concept of Containerization. Shipment of Govt. Conference System. Linear Freight Structure.C. World Tonnage. Classification of Constraints in Containerization. Volume and value of World Trade.A. Wood D. Shipping Association. Khanna K K . Flags of Convenience. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Importance of Logistics. Organization of a Shipping Company. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Johnson J. Controlled Cargo.Physical Distribution Management : Logistical Approach (Himalaya. Shipping Agents. Air Cargo. Ports Infrastructure Development. Chartering. Scope and Objectives of Logistics. Krishnaveni Muthiah. Freight Brokers.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max.A. Advantages of Air Transport.T. I. 2007) 49 . System Elements. Tariff Structure. 2007) 3.D’s. Freight Forwarders Stevedores.Logistics Management and World Seaborne Trade (Himalaya. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Operating Ships-Linear and Tramp. I. Relevance of Logistics to Expert Management. Constraints. Logistics Excellence. Tramp Freight Structure. Shipping Routes.Contemporary Logistics. Developments in India Shipping. International Air transport: Concept of Air Transport. 2. SUGGESTED READING: 1.

Ganguly Anand .. Nature and Scope of Insurance. Bank Deposit Schemes. New York) 4. Conceptual Framework. Life Insurance Corporation Act 1956. .MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Code of Conduct in Advertisement.. Shares. New Delhi) 3. Structure and functions.Insurance Principle & Practice (Sultan Chand & Company Ltd.C.Insurance & Risk Management (New Age Publication.Indian Insurance Industry Transition & Prospects (New Century Publications. Srivastava D. Principles of Life Insurance and Governance of Insurance Business. Hours : 40 UNIT . Underwriting guidelines.Role of Financial Institutions. IRDA Act 1999. Housing Finance. Consumer Protection Act 1986. Delhi) 5. Married Women's Property Act 1874.Insurance Management (New Age International Publishers. Financial Planning and Taxation. Insurance Companies. Bisen .II (12 sessions) Financial Aspects of Insurance Management. Classification of Insurance Business viz. Kakkar. Tax Benefits under Life Insurance Policies Suggested Readings: 1.. UNIT .Product framing. Income Tax Act. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . New Delhi) 50 . New Delhi) 2. Insurance Act 1938. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Srivastava Shashank . Mishra M. Vaughan & Vaughan . Ombudsman Scheme.I (10 sessions) Introduction and Scope of Insurance. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Wealth Tax Act 1957. Meaning.III (10 sessions) Risk Management and Underwriting Role of Actuaries.N.Historical perspective. Unit Trust and Mutual Funds. Mutual Funds. Financial Market. Life Insurance and General Insurance.Fundamentals of risk & Insurance (John Wiley & Sons.

Lee-Ross Darren . Banquets. Importance of Hospitality Management. Plans & Rates. Kirk David and Lockwood Andrew . Basic Travel Regulation. Kotler Philip. Hospitality Industry in Today's Scenario. Jones Peter. Alcoholic & Non Alcoholic Beverages.) 8. James A. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. 1st Ed. G.Hotel and Tourism Laws (Frank Brothers) 6.) 2. The cover. Evolution of Tourism Industry.Marketing for Hospitality and Tourism (Pearson Education. Concept of Domestic & International Tourism. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Responsibilities.HRM in Tourism and Hospitality (Cengage Learning. Service Equipments: Linen. Hotel Categories – Star Rating. Components of Tourism. WTO. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Marketing for Hospitality and Tourism: Service Characteristics. Stephen Ball. Bardi . Segmentation. Types of Hotel Rooms. Negi Jagmohan . Menu. Bowen John and Makens James . Tourism Products of India (World Heritage Countries).Hotel House Keeping (Oxford University Press) 4. Tableware.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Travel Motivators. 1st Ed. Evolution and Growth of Hospitality Industry. 1 st Ed. Sudhir Andrews . Classification of Hotels. UFTAA. Traits & Duties of House Keeping Staff. Origin & Nature. Caroline Ritchie . FHRAI. TAAI.Hotel Front Office Management (Wiley) 3. Raghubalan.) 51 . Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Michael Flynn. Furniture. Typologies of Tourism. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism.) 5. Significance & Impacts of Tourism: Socio – Cultural. Glassware. PATA.Hospitality Operations: A System Approach (Cengage Learning. . rd 3 Ed. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Suggested Reading: 1.Public House and Beverage Management (Butterworth) 7. Chinaware. Smritee Raghubalan . Targeting and Positioning of Hospitality Industry. Economic & Environmental. Knowledge of other Departments. Departments of Hotel. Briefing. ICAO. Hotel Organization Structure.

Problems arising due to rate of discount. evaluation of the project . Chaudhary. categories of project. 5 Ed.Economic. market survey. Legal and Social appraisal of the Industrial Projects. Budgeting and Implementation. layouts. Forms of project organizations. means of financing. work schedule. Project formulation and preparation : Market and demand estimation. network techniques for resource and cost budgeting and scheduling. technology. Unit II(12 Sessions) Project Formulation Project identification. demand forecasting technical factors-Material inputs. Monitoring and post implementation.Project : Preparation . S – Project Management (Tata Mc Graw Hill) 5. Mohsin M. . Financial. The concept of project management . Unit III (10 Sessions) Process of Project Appraisal Technical .MBA OP 03 : PROJECT MANAGEMENT Max. sensitivity analysis and probability approach single as well as multiple projects. project management teams and coordination. cost of project. charts. (TMH. treatment of risk and uncertainty. financial projections. wage–rate. Chandra Prasanna . SUGGESTED READINGS th 1. project development cycle. social cost-benefits. exchange rates. estimates of cost. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. treatment of taxes. Monitoring and Control of Projects Project scheduling. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Unit IV (10 Sessions) Implementation. location and site.Appraisal. production. civil works. plant capacity. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project.) 2.tools & techniques of project management.Project Planning and Control (Vikas) 3.project financing.

Socio-Economic Reforms.NABARD. Schemes and Patterns of NABARD. Lin-Quest and MICA Rating. Marketing Rural Non-Farm Products.Land and Labour in India (Asia Publishing House) 4. Gopalaswamy T. Functions of NABARD. Pricing and Promotion Strategies. Advantages of Market Report and Market Report. Classification of Rural Product and Rural Market. Warren M .Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Sources of Finance. Agricultural Marketing. Product. Marketing Network. Introduction to Rural Financing. Rural Communication-Challenges and Strategies. Methods of Collection of Information. 1st Ed. Behaviour of Rural consumers. Prag P A . Mahendra and Basu K. Marketing of Consumer Durables.MBA OP 04 : RURAL MANAGEMENT Max. . Use of Durable and Non-Durables by Indian Rural folk.P. Corporate Interest in Rural Market. Social Structure of Rural Society. Suggested Readings1. Sociological Segmentation. . Types of Rural Communication. Rural Market Segmentation. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Major techniques of Market Research. Targeting. Market Size and Physical Structure of Rural Society.Rural Marketing Environment. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types.Rural Diversification (EG Books) 3. Problems and Strategies (Vikas. Thorner Daniel and Morner Alice . National Level Credit Agency.) 53 . Government Efforts.Occupational Segmentation. Deu S.S. Thomson Rule of Market Index. Selection of Segments. Dissemination of Market Information. Requisites of a Good Finance System. UNIT IV (12 Sessions) Marketing Research. Importance. Different Marketing Agencies and Institutions. Various Types of Distribution Channels in Rural Marketing.Economic and Social Development (Academic Foundation) 5. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Challenges.

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.