This action might not be possible to undo. Are you sure you want to continue?
Nguyen Thi Thuy Linh
Research proposal Title: The competition between Coca Cola and Pepsi Cola Background: a. Popular brands of soft drink in the world: Coca Cola Pepsi Cola 7 up ….
b. Student’s background:
Characteristics: • Taste different • Purpose of using soft drink • Most popular in Vietnam is Coca Cola and Pepsi Cola
Purpose: Identify and discuss the two global companies, Coca cola and Pepsi cola, which succeed to be the most known soft drinks companies in the world.. Implementation process: a. Collecting secondary data: i. History of Coca Cola and Pepsi Cola (en.wikipedia.org) ii. Brands of companies: Coca Cola’ Brand (http://www.thecocacolacompany.com/brands/index.html) Pepsi Cola’ Brand (http://www.pepsico.com/Brands/Pepsi_Cola-Brands.html)
iii. SWOT analysis: • Coca Cola (http://www.scribd.com/doc/9995196/Sw
General Introduction . Collecting primary data .marketingteacher.Survey result and testing of hypotheses 2 3.Recommendation for future research .com/swot/ pepsi-swot.Designing questionnaire.Research method 2.html) b.Hypotheses development .Brief introduction about the topic and its purpose .Survey result and testing of hypotheses 1 .Conclusion . Findings .References . .Summary finding .Topic . Conclusion .Collecting samples from 50 stores and Supermarket in Hanoi randomly.Analyzing data: Using Microsoft Excel 2007 V/ Report: 1. .• Pepsi Cola (http://www.