Professional Documents
Culture Documents
Vision
We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship
Mission
To scale the heights of excellence in all that it does To Function in an atmosphere free from fear To have full faith in democratic values.
Public (BSE: 500470) 1907 Mumbai, Maharashtra, India Ratan Tata (Chairman) B Muthuraman (Managing Director) Steel
Key people
Industry
Products
Hot and cold rolled coils and sheets Wire and rods Construction bars Pipes Structurals and forging quality steel US$32.77 billion (2009) $31.16 billion (2009) 86,548 (2009) Tata Group TataSteel.com
OVERVIEW
Fifth largest producer of steel in the world and second largest producer of crude steel Steel production reached 28.49 million tonne (MT) in April-September 2009. About 50% of the steel produced in India is exported. India accounts for over 7% of the total steel produced globally
OVERVIEW
India accounts for around 5 per cent of the global steel consumption Huge Iron Ore reserves 23 bn. tonnes Indian Steel Producers are increasingly looking for overseas acquisitions in steel as well as raw materials. Positive overall growth in the production of crude steel
Encouraging trade relations with ASEAN and other countries Infrastructure building Exploring new Energy resources
* Year indicates FY
Construction
Capital Goods Construction Manufacturing
Manufacturing
5 0
00-01 01-02 02-03
Consumer Durables
Capital Goods
03-04 04-05 05-06
-5 -10
Industrial growth led by Manufacturing
Consumer Durables
Capital and Consumer Goods sectors flag bearers of manufacturing sector growth
Top 10 Players
1st; 103.3 mmt; ArcelorMittal 2nd; 37.5 mmt; Nippon Steel 3rd; 35.4 mmt; Baosteel Group 4th; 34.7 mmt; POSCO 5th; 33.3 mmt; Hebei Steel Group 6th; 33.0 mmt; JFE 7th; 27.7 mmt; Wuhan Steel Group 8th; 24.4 mmt; Tata Steel 9th; 23.3 mmt; Jiangsu Shagang Group 10th; 23.2mmt; U.S. Steel
Portfolio of Products
TSL products, produced by the Company s Indian operations NatSteel and Tata Steel Thailand operations, and Corus products, produced in the United Kingdom and The Netherlands.
TSL Products
Finished and semi-finished steel products; Ferro alloys products; and Other products and services, including tube products, bearing products, refractory products, pigments, municipal services and investment activities.
Corus Products
Strip products; Long products; Distribution and building systems; and Aluminum.
Corus Products
Corus Products
Aluminum
Corus aluminum division now only reflect retained aluminum smelting and metal trading operations. Corus primary aluminum smelters produce rolling ingots and billets made from alumina (processed bauxite) using an electrolysis process. Approximately 75% of this division's 272,000 tonnes output is dedicated to the downstream operations that were sold to Aleris International Inc., with the remainder sold to external customers under tolling or direct sales contracts.
Indian Sales
Tata Steel Limited currently sells approximately 91% of its Indian operations production in the Indian market. In India, Tata Steel Limited sells the majority of its steel products to the construction and infrastructure industries, the automotive industry and the general engineering industry. Tata Steel Limited s principal products sold to the Indian construction and infrastructure industry are long products. Tata Steel Limited targets large construction companies involved in infrastructure projects as customers
COMPETITIVE ADVANTAGE
Harnessing New and Better Sources of Raw Materials Innovating to Use Blue Dust Process Innovation in the Sinter Plant New Coke Making Technology
Blast Furnace Optimization Reducing Energy Costs Addressing Overstaffing Modernization of Facilities
COMPETITIVE ADVANTAGE
Transformation into a Customer-driven Culture Challenge of being Internationally Competitive Accountability Issues Quality and Cost at the Centre-stage Creation and Spread of a New Performance Culture
STRENGTHS
PRODUCTION CAPACITY STRONG DISRTIBUTION NETWORK IMAGE/BRAND
WEAKNESS
Location Distribution cost
SWOT
OPPORTUNITY
LARGE UNTAPPED MARKET GROWING DEMAND
THREATS
CHANGING ECONOMY