Power Editor Guide

May 25, 2011

Why should I use Power Editor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Get started in 5 easy steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Navigate within Power Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Analyze performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 4 ways to edit your ads and campaigns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3 ways to create new campaigns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 4 ways to create new ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Upload your changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Tips for using Excel with Power Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

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edit. Power Editor should lead to major improvements in efficiency by making it easy to create.Why should I use Power Editor? Power Editor is a new. which allows you to copy and paste ad and campaign data from Power Editor to Excel. manage and optimize ads and campaigns in a bulk manner. in order to optimize from within the tool itself • Ability to mass-edit ads across campaigns and accounts • Compatibility with Excel. For businesses who manage multiple campaigns with a large number of creatives. and vice-versa • Backwards-compatibility with the Bulk Uploader. complimentary tool which replaces and enhances the capabilities of the Bulk Uploader . even across a large number of different ad accounts . or who currently use Bulk Uploader. which should ensure that the transition is smooth for current users of the Bulk Uploader 2 . KEY FEATURES OF POWER EDITOR: • Bulk creation of ads • Ability to see key stats and performance.

You can choose to download all your accounts or select ones only 3 . If you do not have Google Chrome installed on your computer yet.google.facebook.com/ads/manage Click on the Power Editor tab on the left side of Ads Manager Install Power Editor and open it In Power Editor.Get started in 5 easy steps 1. Visit your Ads Manager at www.com/chrome 2. 3. please download it here: http://www. 4. Open your Chrome browser (any version) . click on ‘Download’ . 5.

B ADS OR CAMPAIGNS TABS You can toggle between an Ads and Campaigns view using the tabs . You can select multiple ads at the same time by using the Shift key for contiguous items. Clicking on one of the ads or campaigns in the main pane will automatically open up this ad or campaign’s details in the bottom pane . A LEFT PANE The left pane contains all your accounts and campaigns . Clicking on an account in the left pane will display all your ads or campaigns in the main pane .Navigate within Power Editor B C A D Power Editor is structured in several panes to allow you to view different levels of information at the same time . Clicking on a campaign in the left pane will display all your ads in the main pane . it will display all campaigns for the accounts selected in the left pane . you can use the bottom pane to make changes to several ads or campaigns at once . and the Control or Command keys for non-contiguous items . the main pane will display all ads for the campaigns and accounts selected in the left pane . 4 . C MAIN PANE In the Ads view. In the Campaigns view. If you select multiple ads or campaigns. D BOTTOM PANE The bottom pane displays editable fields about ads or campaigns .

Analyze performance Before using Power Editor to make changes to your ads or campaigns or create new ones. 5 . You can customize the metrics you want to see about your ads and campaign by clicking on ‘Settings’ in the right hand corner and selecting or deselecting each metric for both the Ads and Campaigns tab . you can start by analyzing the performance of your current ones . You then need to click on the ‘Stats’ drop-down button in the top navigation bar in order to select a date range and get stats for this date range .

For a campaign. For an ad. these fields include creative. you can edit some fields of your ad or campaign inline by double-clicking on this field . you can edit the ad name. Likes & Interests. 2 Edit one or multiple ads or campaigns at the same time using the bottom pane You can select an ad or campaign by clicking on it in the main pane. bid. flight date and status . Please note that you cannot edit several ads or campaigns at the same time using this method . targeting (Location and Demographics. For campaigns. you can edit any field of your ads and campaigns that you would be able to edit in Ads Manager . 6 . these fields include budget. Connections. and the Control or Command keys for non-contiguous items . or select multiple ads or campaigns at the same time by using the Shift key for contiguous items. You can then edit all of the ads or campaigns fields from the bottom pane . This can be done in 4 different ways . 1 Edit individual ads or campaigns inline in the main pane From the main pane.4 Ways to edit your ads & campaigns With Power Editor. status. For ads. pricing and status fields . Demographics. title. body and link . Education & Work). you can only edit the campaign name inline . bid type.

you should: • • • Select all the rows in your Excel table. In the Ads or Campaigns view. regardless of the method you are using. After making your edits. we recommend to change the ad image from the bottom pane. edit them in Excel. If you selected several campaigns. Alternatively. 7 . your ads will appear with their campaign information . then press Ctrl+V/Command+V in Excel All your campaigns or ads’ details will be pasted. Each row will represent a different ad within a campaign . If you want to make edits to existing ads or campaigns. select “Import → Paste into text area”. by pressing the ‘Choose’ button under ‘Creative’ -> ‘Image’. you should start by: • • Selecting one or more ads or campaigns Pressing the “Export” button to open the file in Excel If you selected several ads. press the “Bulk Import” button in Power Editor to import this Excel file. including headers Press Ctrl+C/Command+C Go back to Power Editor and select an ad or campaign. then press Ctrl+V/Command+V 4 Edit your ads and campaigns by importing and exporting to and from Excel You can export several ads with their campaign information in the same spreadsheet . and paste them back to Power Editor . you have to: • • • Select one or multiple ads or campaigns Press Ctrl+C/Command+C Open an Excel spreadsheet and select a cell. and import the entire spreadsheet back into Power Editor . you can copy the spreadsheet using Ctrl+C/Command+C. In order to use this functionality. press the “Bulk Import” button in Power Editor. Campaign ID and Image Hash . all of the ads in these campaigns will appear as separate rows in the Excel spreadsheet . In order to edit images for specific ads. You can then make changes in Excel.3 Edit your ads or campaigns by copy/pasting to and from Excel You can copy your ads and campaigns to Excel. using “Import → Choose File” . you can edit all the fields of your ads and campaigns in Excel except Ad ID. After making your edits. with headers for each column . you should: • • Save the Excel file to your hard drive. You can edit all the fields of your ads and campaigns in Excel except Ad ID. Campaign ID and Image Hash . then paste using Ctrl+V/Command+V .

and then proceed to update the newly created campaigns with your changes . An empty campaign line will appear: you should then enter the campaign name in line in the main pane. In the ‘Campaigns’ tab. Select the campaign and press Ctrl+C/Command+C and then Ctrl+V/Command+V . then selecting the account the new campaign should belong to and clicking Ctrl+V/Command+V . 2 Duplicate an existing campaign You can select one or more campaigns in an account. and fill out the campaign details in the bottom pane .3 Ways to create new campaigns 1 Use the ‘Create Campaign’ flow To create a new campaign. 8 . The new campaign name will now appear in bold in the left pane. DUPLICATING AN EXISTING CAMPAIGN DOES NOT DUPLICATE ADS WITHIN THAT CAMPAIGN. press the “Duplicate” button. You can also duplicate a campaign by copying and pasting it in place . you can also copy a campaign from one account to another by selecting the campaign and pressing Ctrl+C/Command+C. a ‘+’ sign will appear next to the newly created campaign . to remind you that this is a newly created campaign . Once you have created new campaigns. you should start by clicking on the account that the campaign should belong to. The new campaign will appear at the top of the campaigns list . Finally. you should proceed to create or add ads within each of these campaigns by following the directions for creating new ads . select the ‘Campaigns’ tab and then click the ‘Create campaign’ button .

click Ctr+V/Command+V • When you’re finished. In order to do this. and paste it into Excel using Ctr+V/Command+V • Erase the Campaign ID and Campaign name fields in Excel and leave them blank • Edit all the other fields • In Power Editor. 9 .3 Create new campaigns by copying them from Excel You can create new campaigns from existing campaigns using Excel . select all the rows in Excel and click Ctrl+C/Command+C • Add new rows (without Campaign ID or Campaign name) in your Excel spreadsheet for each new campaign you want to create and fill out all the fields All your newly created campaigns should be added to your existing campaigns in this account . you can: • Select a campaign from the Campaigns tab in the main pane • Copy this campaign using Ctrl+C/Command+C.

1 Use the ‘Create Ad’ flow To create a new ad. Location & Demographics. Connections on Facebook. but not Sponsored Stories . Advanced Demographics. 10 .4 Ways to create new ads Please note that Power Editor currently only allows you to create ads. If you want to add an image that you have never used in any other ad before. Connections. Education & Work.facebook. Pricing & Status) . so that you can choose the one you want for your new ad . Likes & Interests. The campaign containing the new ad will now appear in bold in the left pane. you should click on the campaign that the ad should belong to. and will have a ‘+’ sign next to its name . Country. In addition. the “estimated reach” will allow you to assess whether the population you’re targeting is too small . Power Editor also offers you an Image Library to facilitate the ad creation process . Languages. Contrary to the Bulk Uploader. you can simply click ‘Choose file’ in the pop-up . City. Power Editor has type-ahead functionality for Likes & Interests. Friends of Connections. We encourage you to visit http://www. If you want to use for your new ad an image you’ve already used for another ad. When you want to choose a image in the ‘Creative’ tab in the bottom pane. select the ‘Ads’ tab and then click the ‘Create ad’ button . a pop up will show you all the different images currently used across all your campaigns in this account.com/ads/create to create a Sponsored Stories campaign . Education and Workplaces . An empty ad line will appear: you can then fill out the ad details either inline or in the bottom pane by going through each of the steps of the ad creation process (Creative.

and paste it into Excel • Remove the Ad ID and Ad name in Excel • You can edit all the fields except the campaign ID and the Image hash . you can copy an ad from one account or campaign to another by selecting the ads and pressing Ctrl+C/Command+C. You can also duplicate an ad by copying and pasting it in place . In order to do this. you can simply select this ad and press the ‘Duplicate’ button . you should create your new ad using the same image hash as the original ad. Select the ad and press Ctrl+C/ Command+C and then Ctrl+V/Command+V . • Add new rows (without Ad ID or name) in your Excel spreadsheet for each new ad you want to create in this campaign • Select all the rows in Excel and click Ctrl+C/ Command+V • In Power Editor. click Ctr+V/Command+V Please note that in order to change the image. then selecting the campaign (including a campaign in a different account) the new ad should belong to and clicking Ctrl+V/Command+V . The new ad will appear at the top of the ads list . 11 . and change the image directly from Power Editor using the bottom pane. A new ad with exactly the same parameters and settings will be created next to the original one . All your newly created ads should be added to your existing ads in this campaign . 3 Create new ads by copying them from Excel You can create new ads within existing campaigns using Excel .2 Duplicate existing ads If you want to create a new ad that is very similar to one of your existing ads. Finally. you should: • Select the campaign your new ad should belong to • Select an ad within this campaign in the Ads tab • Copy this ad. You can then make any edits you want to this new created ad .

12 . please see the “Things to know about using Excel with Power Editor” section of this guide ‘Bulk Import’ button. You can also create new ads within new campaigns all at once . you should also leave the Campaign ID blank . • Using the ‘Image Upload’ functionality of the For more information about this. and fill out all the columns except the Ad ID . and then importing your spreadsheet back to Power Editor . and click on the ‘Export’ button • Open then Excel template and save this file on your hard drive . then paste using Ctrl+V/ Command+V • Once you have created all your new ads. select “Import → Paste into text area”. or of all the ads belonging to the campaigns you have selected • Alternatively. either one by one or in a zip folder. so that Power Editor will be able to recognize which image belongs to each ad If you are used to creating ads using the Bulk Uploader spreadsheet. you can continue to do so by using the ‘Bulk Import’ button in the top right-hand corner. using “Import → Choose File” • Add the name of each picture’s file for each ad in the Excel spreadsheet under the ‘Image’ column. adding new ads as new rows. add your pictures one by one or by uploading them as a zip file . It will allow you to import your bulk spreadsheet as well as your images. you can copy the spreadsheet • Add a new rows in the spreadsheet for each new ad you want to create. you should: • Select one or multiple ads or campaigns in the Ads or Campaigns view in the main pane. In order to use this method. Please make sure that your pictures’ names match the name you entered in your Excel spreadsheet under the ‘Image’ column . If you want to create new ads within a new campaign. using Ctrl+C/Command+C. This Excel template will show you the campaign and ad details of all the ads you have selected. press the “Bulk Import” button in Power Editor. press the “Bulk Import” button in Power Editor to import this Excel file.4 Create new ads by importing an Excel spreadsheet You can create new ads in Excel by exporting existing ads.

A ‘+’ sign will appear next to newly created ads or campaigns.Upload your changes You should always click “Upload” to upload all the new ads and campaigns you have created. You can revert any changes you made on an ad or campaign since the last time you either successfully downloaded or uploaded your account information to Power Editor. You just have to select this ad or campaign and press the ‘Revert Changes’ button. Campaigns in the left pane will be bolded if you’ve added or edited any ads in them. 13 . or if you’ve created them . or campaigns that contain new ads . this ad or campaign will be deleted. and all the changes you’ve made to existing ads and campaigns . An arrow will appear next to any ad or campaign that has been edited . Please note that if you use this functionality on an ad or campaign that you’ve just created and haven’t uploaded yet. We also encourage you to visit your Ads Manager after uploading your new ads and campaigns to make sure that all your changes are reflected in Ads Manager .

An error will occur. if any) will be created.. A new ad will be created within that campaign. if any) will be created.Tips for using Excel with Power Editor If you copy a campaign from Power Editor to Excel and you. ad ID and ad name The changes you make on this ad will still be updated because Power Editor will be able to recognize the ad. An error will occur.. A new campaign (with that new name. 14 .. Keep the campaign ID and/or campaign name untouched Remove the campaign ID but keep the campaign name Remove the campaign ID and remove or edit the campaign name Change the campaign ID to an ID that doesn’t exist in the account Any edit you make will update the existing campaign once you paste your changes back to Power Editor. Remove the campaign ID and/ or campaign name but keep the ad ID / ad name Change the campaign ID or campaign name Remove the ad ID and ad name but keep the campaign ID or campaign name Remove the campaign ID.. If you use the ‘Export’ functionality to make edits or create new ads and campaigns and you. campaign name. Any edit you make will still update the existing ad once you paste your changes back to Power Editor. An error will occur. A new ad (with that new name.. If you copy an ad from Power Editor to Excel and you. Any edit you make will still update the existing campaign once you paste your changes back to Power Editor. Keep the ad ID and/or ad name untouched Remove the ad ID but keep the ad name Remove the ad ID and remove or edit the ad name Change the ad ID to an ID that doesn’t exist in the account Any edit you make will update the existing ad once you paste your changes back to Power Editor.. A new ad will be created within a new campaign.

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