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BRAND COMMUNITY & CUSTOMMER LOYALTY - Part 1

BRAND COMMUNITY & CUSTOMMER LOYALTY - Part 1

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Published by Thắng Nguyễn
Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.
Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.

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Published by: Thắng Nguyễn on Aug 30, 2011
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08/30/2011

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BRAND COMMUNITY

& CUSTOMMER LOYALTY

about me

Hieu Nguyen
Present: Digital Media Director @ Ringier AG Past Perfect: Sony, Yahoo!, VON, Y&R, wunderman...

this is Rambutan

the owner
He have: ‡ 6 (ha) of rembutan ‡ Profit: 1.000.000.000 /year Very successful farmer

the rambutan
‡ It took 4-6 years to harvest the first season ‡ We can harvest in 10-15 years

No one cut off the tree after the first season.

but we do
cut off the tree after the first season

online activities highlight

Close Up! Tim Em Noi Dau Online & Offline Campaign

online activities highlight

Dove 10.000 beauties before 9AM Online & Offline Campaign

online activities highlight

Sony Ericsson

Viral Video

online activities highlight

Ford

Viral Video

This is so Wrong!

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