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Mba Syllabus 2008-09

Mba Syllabus 2008-09

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  • MBA 017 :Computer Applications in Management




[Effective from the Session : 2008-09]


S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3





LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.


S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1 1 1 1 2 10


S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.


Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)


MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.


The report should ordinarily be based on primary data. 7. ordinarily assigned by the organization where student undergoes training. the project report will be referred to the third examiner. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. analysis of data collected. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. The average of the marks awarded by the 2 two examiners will be taken into account for the results. 2. However. performance products/services and problems faced. 5. conclusions and recommendations. The report will be evaluated by two external examiners. These two certificates should be attached in the beginning of the report. At the end of second semester examination. use. During the training. Part II of the Report will contain the study of micro research problem. 3. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. the organization (where the student is undergoing training) will assign a problem/project to the student. The report will be typed in A-4 size paper. which will form part of third semester examination. 8. There will be no internal examiner. In case the difference in the awards given by the examiners is 30 or more marks. The training will be of 6 to 8 weeks duration. its structure. every student of MBA will undergo on-the-job practical training in any manufacturing. It will contain 6 . Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. Relevant tables and bibliography should support it. During the course of training. The student. It should reflect in depth study of micro problem. One comprehensive chapter must be included about the organization where the student has undergone training. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). The student is expected to answer to the queries and questions raised in such a meeting. RESEARCH PROJECT REPORT: In fourth semester. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. importance of the study. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The report will contain the objectives and scope of the study. The Report will have two certificates. Research methodology. The research project report will carry 150 marks. This should deal with brief history of the organization. It is mandatory that the student will make presentation in the presence of teachers and students. 4.SUMMER TRAINING PROJECT REPORT: 1. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The College/Institute will facilitate this compulsory training for students. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. Experience of teaching MBA classes as guest faculty shall not be counted. service or financial organization. 6. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. after the completion of training will submit a report to the College/Institute. This chapter will form part I of the Report.

COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The report should be typed in A-4 size paper. diagrams and bibliography. The number of pages in the report will be 75 or more. The student will submit three copies of the report to the Head of the MBA program. This is also to see the articulation of what is being learnt by them.relevant charts. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. 7 . A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith.

Taylor and Scientific Management. Fayol’s Administrative Management. Morale Building. Forces for Change. The Quality Concept Factors affecting Quality. Freeman & Gilbert Jr . Management Skills. Change and Development: Model for Managing Change. Ist Edition 2008) 3. Evolution of Management: Early contributions.P. Communication Channels. Organizing: Concept. Weihrich Heinz and Koontz Harold . Types of Planning. Communication: Communication Process. Social System Approach. Levels of Management.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Importance of Communication.Management (Prentice Hall of India. Business Ethics and Social Responsibility: Concept. Objectives and Significance of Planning. Decision Theory Approach. Key to Planning. Process of Planning.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Suggested Reading: 1.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Developing a Quality Control System. Functions of Leaders. Combining Jobs: Departmentation. Manpower Planning. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Theories Of Motivation. Decision Making. Hours : 40 UNIT I (8 Sessions) Management: Concept. Types of Control. Scope. Leadership Style. 8th Edition) 4. Total Quality Control. An Integrated Control System. Tools of Ethics. Organisation Theories. Koontz . Management Vs. Organisational Design. 5th Edition) 5. Recruitment & Selection. Pre-control of Inputs.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Job Design. Forms of Organisational Structure. and Decenzo David A. Concurrent Control of Operations. and Hillier Mark S. Motivation and Performance. 12th Edition 2008) 8 . System Approach. Quality of Work Life. Stoner. Importance. Shift to Ethics. New Trends in Organisational Change. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature.Management (Prentice Hall of India. . 2nd Edition 2008) 6. Nature.Principles of Management (Tata Mc Graw Hill. Robbins & Coulter . Robbins S. Span of Control. Post Control of Outputs. Management As a Profession. Management : Art and Science. UNIT III (10 Sessions) Staffing: Concept. Leadership Development. Performance Appraisal Directing: Concept. 6th Edition) 2. Bureaucracy. Approaches for Improving Motivation. Administration. Pay and Job Performance. Alternative Change Techniques. . Methods: Pre-control: Concurrent Control: Post-control. Training & Development. Direction and Supervision Motivation: Concept. Characteristics of Quality Managers. Barriers to Communication. Controlling: Concept. Hillier Frederick S. Hawthorne Experiments and Human Relations. Barriers to Effective Planning. Need for Change. Delegation of Authority. Planning Premises and Forecasting. Authority & Responsibility.

Price Discrimination. penetration pricing. Profit concept and major theories of profits. Significance in decision-making and fundamental concepts. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. two variableLaw of returns to scale. Damodaran Suma – Managerial Economics (Oxford 2006) 2. 7. single variable-law of variable proportion. price leadership. Risk & Uncertainty bearing theory and Innovation theory. measurement of Elasticity of Demand.Managerial Economics (Oxford. UNIT-IV (08 Sessions) National Income. 2007) 5. significance and methods. Petersen Craig H. Dominick Salvatore . Market Structure: Perfect Competition.Principles of Economics (Himalaya Publishing House. Concepts and various methods of its measurement. Elasticity of Demand. 2006) 4. determination of price under perfect competition. features. . cartels. kinked demand curve. Monopoly: Feature. Cross and Advertising Elasticity. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Income. Koutsyannis A .N. pricing under monopolistic competition. Nature and Scope of Management Economics. Exceptions to the law of Demand. pricing under monopoly. Suggested Readings: 1. full cost pricing. Law of Supply. Pricing Strategies. Production function. 2nd Edition) 9 . Dwivedi D. Determinants of Demand. 2007) 3. product differentiation. Dynamic Surplus theory. Price determination.MBA 012 : MANAGERIAL ECONOMICS Max.Managerial Economics (Vikas Publication. product line pricing. India Edition. short-run and long-run cost curves and its managerial use.Modern Microeconomics (Macmillan. Production concepts & analysis. . Supply Analysis. Cost concept and analysis. price skimming. 7th Edition) 8. – Managerial Economics (Pearson Education. Analysis and its uses for managerial decision making. Atmanand – Managerial Economics (Excel Books. Inflation. types and causes.Price.M. Supply Elasticity. Uses of Elasticity of Demand for managerial decision making. etal. Objectives of a firm. 2005). Demand forecasting meaning. Hirschey Mark – Economics for Managers (Thomson. Oligopoly: Features. Business Cycle. UNIT-II (12 Sessions) Demand Analysis. Monopolistic: Features. Law of Demand. 2007) 6. Mithani D.

Financial Accounting for Management (TMH. preparation of Cash Flow Statement and its analysis. 1st Edition). 2nd Edition) 10) Chowdhary Anil . SUGGESTED READINGS 1) Narayanswami . 1st Edition) 9) Gupta Ambrish . Bhattacharya. Common Size Statement . 5) Maheshwari S. 3) Ramchandran & Kakani . Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting.P. market capitalization ratios . flow of cash. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. trademark. 2) Mukherjee .solvency ratios.Financial Accounting: A Managerial Perspective (PHI. International Accounting principles and standards.Fundamentals of Accounting and Financial Analysis (Pearson Education. service & banking organizations.Financial Accounting for Management (TMH.Financial Accounting for Management (Pearson Education. inventory and intangible assets like copyright. activity ratios.N & Maheshwari S K – A text book of Accounting for Management (Vikas. Comparative Balance Sheet and Trend Analysis of manufacturing. 10 . 1st Edition). Preparation of Funds Flow Statement and its analysis . journalizing of transactions.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. Profit & Loss Account.Accounting and Finance for Managers (Taxman. patents and goodwill. 3rd Edition) 8) Maheshwari S. 4) Ghosh T P . New Delhi) 7) Ghosh T.N & Maheshwari S K – An Introduction to Accountancy (Vikas. Accounting Equation. Concept of Gross and Net Working Capital. liquidity ratios. 2nd Edition). 1st Edition). Profit & Loss Appropriation account and Balance Sheet. Cash Flow Statement: Various cash and non-cash transactions. 9th Edition) 6) Ashish K. Preparation of Schedule of Changes in Working Capital. 2nd Edition). Policies related with depreciation. conventions and principles. Unit IV (10 Sessions) Funds Flow Statement: Meaning. preparation of final accounts.Essentials of Financial Accounting (PHI. Matching of Indian Accounting Standards with International Accounting Standards. profitability ratios.Financial Accounting for Managers (Taxman.

Importance. Principles. 12th Edition) 2. 12th Edition) 5. Characteristics. Blanchard. Davis. Managing Stress.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. UNIT II (10 Sessions) Perception and Attribution: Concept. Personality Attitude and Job Satisfaction. Charactersitics. Hersey Paul.MBA 014 : ORGANISATIONAL BEHAVIOUR Max.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Nature. Types and Theories of Personality Shaping. Leadership: Concept. Newstrom John W. Pareek. 11 . Group Dynamics: Definition. Management Challenge. Stress: Understanding Stress and Its Consequences.Organizational Behaviour (Tata Mc Graw Hill) 3. Luthans Fred . Organisational Behaviour: Cognitive Framework. Sources of Power. Interpersonal.Behavioural Process in Organization (Oxford 4 IBH. Employee Recognition. Involvement. Resolution of Conflict. 8th Edition) 6. 8. New Delhi. Political Implications of Power: Dysfunctional Uses of Power. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Group Cohesiveness. Greenberg Jerald and Baron Robert A. Udai . Individual. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept.Human Behaviour at Works – Tata Mc Graw Hill. Implementing Change. Nature. Attitude Measurement. Approaches to Power. Nature. Managing resistance to change. A Paradigm Shift. Kenneth H and Johnson Dewey E. Motivating a Diverse Workforce. Suggested Reading: 1. Theories.Organizational Behaviour (Tata Mc Graw Hill. Functionality and Dysfunctionality of Conflict. . Stages of Group Development. Types. Function. Resistance to change. . Nature. Dysfunctional Groups. Learning: Concept and Theories of Learning. Implications of Organisation culture. Sources. Kurt Lewin Theory of Change. Process and Importance. Keith . Robbins Stephen P. Authority and Influence. Process. . Group Processes and Decision Making. Formal and Informal Groups. Conceptual Foundations and Importance. Attitude: Concept. Organisational Culture : Concept. Process of Organisational Culture. Glinow Mary Ann Von & Sharma Radha R. . Attitudes and Workforce Diversity. Models of Organizational Behaviour. Relationship with Other Fields. Steven. Management and Behavioural Applications of Perception. Behavioural and Situational Theories. Analysis of Interpersonal Relationship. Intergroup and Organisational. Personality: Concept. Conflict: Concept. Mc Shane L.Organizational Behaviour (Pearson Education. New Delhi). Style and Theories of Leadership-Trait. Behaviouristic Framework and Social Cognitive Framework. Hours : 40 UNIT I (8 Sessions) Concept. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Classification of Conflict Intra. Causes of Stress.Management of Organsational Behavior: Leading Human Resources (Pearson Education. . Meaning and Types of Grievance and Process of Grievance Handling. 3rd Edition) 4. Distinction Between Power. Elements of Culture.

An Introduction to Statistical Methods (Vikas1995. Gupta V . Karl Pearson and Spearman rank correlation. Components of time series. Techniques of association of Attributes & Testing. 23rd Edition). 3) Render and Stair Jr . Partial and Multiple correlation & regression :. 7th Edition). Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. 12 . 5) Gupta C B.Fixed base and Chain base methods. Formulation of Hypotheses.Meaning .Business Statistics (Tata Mc Graw Hill 2nd Edition). Measures of Dispersion: Range.Statistics for Management (Pearson 2000. Skewness. New Delhi.MBA 015 : BUSINESS STATISTICS Max. Regression:. Addition and multiplication theorems. Standard deviation . Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Probability Theoretical Distributions: Concept and application of Binomial.V. Unit II (12Sessions) Time series analysis: Concept. 2) Chandan J S .An overview. Coefficient of Variation ( C. Additive and Multiplicative models. uses of index numbers.Meaning . Types of index numbers. Bayes’Theorem and its applications. Quantity and Volume indices:.) .Quantitative Analysis for Management (Prentice-Hall.Ist Edition). t-test. SUGGESTED READINGS 1) Beri .Linear and Non. F-test and Chi-Square test.Linear equations. 6) Levin Rubin . Measures of central tendency: Mean. Regression equations and their application .Statistics for Business and Economics (Vikas 1998. Median and Mode and their implications. Construction of Price.Meaning and types of correlation. 7th edition) 4) Sharma J K . Index Numbers:. Trend analysis: Least Square method . Application of Ztest. Mean deviation. Kurtosis. Correlation:.Business Statistics (Pearson Education 2nd Edition). Applications in business decision-making.

Management of Channels: Current Trends in Wholesaling and Retailing. Marketing Organisations. Strategic Marketing Planning. Walker B. Product Positioning . Branding and Packaging Decisions. Elements of Marketing . 8. Channels of Distribution for Consumer/ Industrial Products. Mc. Market Segmentation Procedure. Pricing Objectives. Qualities of Marketing Manager. Consumer.Introduction. UNIT IV (12 Sessions) Pricing Decisions. Pricing Strategies. Direct Marketing through Internet. 4. Publicity and Public Relations. 2. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Markets and Marketers. Factors Affecting Marketing Environment. UNIT III (8 Sessions) Marketing .S. Usefulness. 7. Electronic Marketing. Rural Marketing.Fundamentals of Marketing (Mc Graw Hill) 3. Objectives. Philip and Armstrong Graw . Demands. Ramaswamy V.Needs. Keller Kevin Lane.Marketing Management: Planning.Principles of Marketing (Pearson Education. 11th Edition).Mix Decisions. A Brief Account of Marketing of Services. Hours : 40 UNIT I (12 Sessions) Introduction. Marketing Vs Selling. 13th Edition).Marketing Management. Benefits / Purpose and Limitations of Market Segmentations. Product Decisions.. Wants. Consumer Markets and Industrial Markets. Basis for Consumer/Industrial Market Segmentation. Customer. Product-Mix. Marketing – Mix. Philosophies of Marketing Management. Kotler Philip . Implementations and Control (Pearson Education 12th Edition). Importance & Process. New Product Development-Concept and Necessity for Development. Failure of New Products. Retail Distribution System in India. and Namakumari S . Stanton William J .Introduction. Functions of Marketing Management. Kotler.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). International Marketing etc. Analysis.J. Advertising.J. Product Life cycle . Kotler Philip. CRM. and Stanton William J . 3rd Edition). Differentiating the Product. B2B and C2C. Definition. 6. Personal Selling. Consumer Behaviour . Policies Methods of Setting Price. Etzel M. Segmenting the Market. Concept of Marketing Management. Marketing Environment. Sales Promotion. UNIT II (8 Sessions) Market Segmentation. B2C. Factors Affecting Channel Distribution. 5. Procedure. Product Positioning Strategy. Suggested Readings: 1. Marketing Information System and Marketing Research. Kurtz and Boone – Principles of Marketing (Thomson India edition.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. 15th Edtion). Promotion: Promotion-mix. Planning. New Product Planning and Development Process. Implementation and Control (Macmillian. Market Targeting – Introduction. Importance and Scope of Marketing. 2007) 13 . Koshy Abraham and Jha Mithileshwar .MBA 016 : MARKETING MANAGEMENT Max.Stages and Strategies for Different Stages of PLC.

ISPs. Operating System: Definition.Fundamentals of Information Technology. 1st Edition). Essential Components of computer Hardware: (a) Input devices . Marketing. printers. Finance and Materials Management. 14 . Human Resource. Goyal R – Computer Applications in Management (New Age. Suggested Readings 1. Functions. tools and commands of windows operating system. Creating tables. Bar code reader. switches. queries. Memory and output unit). Gopher etc. scanner. plotters etc. RDBMS. Telnet. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Unit III (Session 8) Computer Networks:Overview of Computer Network. Web browsing. Leon .Introduction to Computers (Leon Vikas.(c) Storage Devices – Magnetic storage devices. MS Access: Overview of MS-Access.. Types of memory and memory hierarchy. Issues in Implementing Electronic Commerce. URL. Basandra SK .Computers Today (Galgotia. Functioning inside a computer. Network topologies. network interface cards. 3. Search engines. Comparison between Traditional commerce and E-commerce. voice speech devices. IP addresses.MBA 017 :Computer Applications in Management Max. tables and reports (Practical) Database Management System : Overview of DBMS. Flash Memory etc. (Vikas) 5. Software: Introduction. preparation of questionnaires. Types and Classification. compiler. Cyganski . Optical storage devices. Domain names. Kakkar DN. cables. Application of these softwares’ for documentation and making reports. 1st Edition). Advantages & disadvantages of e-commerce.Visual Display Unit. Leon A and Leon M . MICR.keyboard. Elements of GUI based operating systemWindows-Use of menus. Unit IV (Session 10) E-commerce: Introduction. MS-Excel and MS-PowerPoint. functional components of a computer system-(Input unit.Information Technology: Inside and outside (Pearson. Buying & Selling on Internet. Internet Protocols. forms and reports in MS-Access. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Types of computer networks (LAN. Architecture & Functioning of Internet. such as Production / Operations.. Introduction to languages. 4. downloading & uploading from Internet. FTP. CPU. printing devices. 1st Edition). Basic services over Internet like WWW. characteristics. OMR. 2. hub. classification of computers. etc. e-mail. Components of DBMS. presentations. (b) Output devices .) Internet:Overview of Internet. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. searching. WAN and MAN). Recent trends in database. interpreter and assembler. workstations. advantages and limitations of a computer. Web Browsers. Types of software with examples. digital camera etc. 1st Edition). Components of computer networks (servers.

Sehgal & V. designing a presentation.K. Impact of Technological Advancement on Business Communication. communication structure in organization. 10th Edition). purpose of communication.Business Communication (Sultanchand & Sons Publication). barriers & gateway in communication. 3. effective listening. reading. scanning). workshop. 4th Edition) 6. leading meetings. 3rd Edition). Appearance & Posture. two sides of effective oral communication. analyzing the case. reading a case properly (previewing. objectives. Types of business letter. 7 C’s of communication. skimming. participants.. Seminars. Practicing delivery of presentation. interview. defining and classifying communication. Body language. types of interview. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. RECOMMENDED BOOKS: 1. Chaturvedi – Busines Communication (Pearson Education. Planning meetings. timing. Intranet. 2. media interviews. Rajendra Pal . Lesikar RV & Pettit Jr. principles of effective writing. Group discussions. different types of cases. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. conferences. M. case analysis approaches (systems. 5. 15 .MBA 018 : COMMUNICATION FOR MANAGEMENT Max. clarity in writing. candidates preparation. the press release.C. strategy). Sharma R. Paralanguage. writing technique. behavioral. non–verbal communication. Khetrapal . what is a report purpose. Interviewers preparation. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. electronic writing process. Tayler Shinley – Communication for Business (Pearson Education. press conference. decision. Minutes of Meeting. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. e mails. Communication networks.Business Communication (Excel Books). SMS. Media management. venue of meetings. teleconferencing. Internet. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. GROUP COMMUNICATION Meetings. types of visual aid. EMPLOYMENT COMMUNICATION : Writing CVs. 1st Edition 2006). process of communication. Business etiquettes.D. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. overcoming the difficulties of the case method. P. Advanced visual support for business presentation. writing memos. kinds and objectives of reports. principles of successful oral communication. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Layout of business letter. importance of communication in management. 4. Notice. WRITTEN COMMUNICATION Purpose of writing.

Industrial Policy in recent years. EFT) Consumerism. Financial Sector reforms. UNIT-IV (12 Sessions) E-Banking in India-objectives. Consumer Protection Act. Mishra S K & Puri V K . banking structure reforms.I (8 Sessions) The concept of Business Environment. FDI policy. Hours : 40 UNIT. Paul Justin . SEBI Act. Policy with regard to small scale industries.Business Environment (Excel Books. Narasimhan Committee Recommendations. EXIM policy. Concepts of Mixed Economy. Legal. EMI. 1st Edition) 4. 1st Edition). significance and nature.Business Environment Text and Cases (Tata Mc Graw Hill). 3. Debit and Credit Cards. Socio-cultural. Social Responsibility of business enterprises. Francis Cherunilam – Business Environment. Globalisation. 8th Edition). trends and practical uses-Recent technological developments in Indian Banking (ATM. UNIT-III (12 Sessions) Philosophy and strategy of planning in India.Business Environment (Pearson. Suresh Bedi .Economic Environment of Business (Himalaya Publishing House. Global Competitiveness. 16 . nature and scope. the process of environmental scanning. Depository system in India (Options. Futures and Derivatives) RBI-Role and functions. The changing dimensions of these laws and their impact on business. Stock Exchange-BSE-NSE. 2. Environment Scanning: meaning. basic philosophies of Capitalism and Socialism with their variants. Technological and Global environment. New Economic Policy. Shaikh & Saleem . Interaction between internal and external environments. An introduction to MRTP. 3rd Edition). FEMA.MBA 021 : BUSINESS ENVIRONMENT Max. the monetary policy and fiscal policy. Suggested Readings: 1. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). Text and Cases (Himalaya Publishing House. UNIT-II (8 Sessions) Overview of Political. 5.

Bouncing of Cheques. Registration of Firms. 1956 Aims and Objects of the Act. Formation of a valid Contract . Noting and Protest. Promissory Note. Suggested Readings 1. Conditions and Warranties. Directors: Their powers and duties.Principles of Mercantile Law (Eastern Book Company. Redressal Machinery under the act. Sense Electronic Records and Sense Digital Signatures. 2000 Definition. . Capacity to Contract. Digital Signature Certificates.Business Law Including Company Law (New Age International Publisher. Appeals. Sale of Good Act. 1872 Definition of a Contract and its essentials. Registration and Incorporation. Bailment and Pledge. Remedies. . Impossibility and Frustration. Consideration. Regulation of Certifying Authorities. Rights and Duties of Partners : Types of Partners. 13th Edition) 2. Remedies for Breach. Negotiation. 4. Acknowledgment and Dispatch of Electronic Records. Presumption. 4th Edition) 3. Enforcement of orders and Penalties.Business Law (Vikas Publication. Penalties and Offences. Legality of object. Passing of Property. Attribution. Articles of Association. Bill of Exchange and Cheques. Right of Unpaid Seller against the Goods. 1881 Definition and characteristics. Agency. Quasi contracts. Avtar Singh . Dissolution of firms. Procedure for complaints under the act. Duties of Subscribers. Gulshan J. Damages for breach of a contract. Presentment. UNIT II (12 SESSIONS) Partnership Act. Discharge of a Contract by performance.Offer and Acceptance. Crossing of Cheques.MBA 022 : BUSINESS LAWS Max. UNIT IV (8 SESSIONS) Consumer Protection Act. Kinds of Companies. 7th Edition). Holder and Holder in due course. Contract of Indemnity and Guarantee. UNIT III (10 SESSIONS) Negotiable Instrument Act. Prospectus. Minor as a partner. Kuchhal M. 1930 Definition of a Contract of Sale. Doctrine of Implied Authority. 1932 Definition of Partnership and its essentials. Breach. Memorandum of Association. Relevant Acts 17 . Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Companies Act. Kinds of negotiable instruments. 1956 Nature and Definition of a Company. Electronic Governance. Digital Signature.J.C. The Information Technology Act. Discharge from Liability. Winding up. Free consent. Meetings.

C . Editing and Tabulation of Data. 2007) 3. Determination and Selection of Sample Member. Beri G. Drawing Conclusions. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Bibliography and Annexure in the Report : Their Significance. Cooper and Schindler . Problems and Precautions to the Researchers. Various Types of Sampling Techniques. Suggested Readings: 1. Research Design : Various Methods of Research Design.Research Method for Behavourial Sciences (Cengage Learning) 5. 9th Edition) 2. Suggestions and Recommendations to the Concerned Persons. Sample Size and Sampling Procedure. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Panneer Selvam . Types of Research. 4th Edition) 6. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Types of Business Problems Encountered by the Researcher. Types of Data: Secondary and Primary.Research Methodology (Prentice Hall of India. Process of Research: Steps Involved in Research Process. Gravetter . Measure of Dispersion and their Advantages.MBA 023 : RESEARCH METHODOLOGY Max. UNIT III (10 Sessions) Analysis of Data: Coding. Types of Questions. Various Methods of Collection and Data. Use of SPSS in Data Analysis. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Preparation of Questionnaire and Schedule.Research Methods for Business students (Pearson Education. Saunders . Edition 2008) 4. Check Questions.Business Research Methods (Tata Mc Graw Hill. Precautions in Preparation of Questionnaire and Collection of Data. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management.Marketing Research (Tata Mc Graw Hill. Sequencing of Questions. 2nd Edition. Measurement and Central Tendency. Length of Questionnaire. 2nd Edition. Application and Analysis of Variance (ANOVA). Precautions in Preparing the Research Report. 2004) 18 .

Pure and Mixed Strategy Games. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model.Decision-making under certainty.An Introduction (Prentice-Hall. Taha Hamdy . Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.MBA 024 : OPERATIONS RESEARCH Max. 2003.Quantitative Techniques in Management (Tata McGraw-Hill. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Chand. Applications of CPM and PERT techniques in Project planning and control. Kothari . replacement of assets which fail suddenly. n Jobs and Three Machines.Quantitative Techniques (Vikas 1996. Decision tree approach and its applications.Operations Research . Project Management: Rules for drawing the network diagram. 3rd Edition) Kapoor V. Applications of Queue model for better service to the customers. Two jobs and m . Unit III (6 Sessions) Game Theory: Concept of game. Assignment model: Algorithm and its applications.Operations Research (S.Uses. Decision-making environments:. 4th Edition) 19 . SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Two-person zero-sum game. 7th edition) Sharma J K . Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. 2nd edition). sensitivity analysis.Machines Problems.K. . Dominance Method and Graphical Method for solving Mixed Strategy Game. Crashing of operations. graphical and simplex method of solving LP problems. Saddle Point. Replacement Problem: Replacement of assets that deteriorate with time. Odds Method. 3rd Edition).Operations Research (Pearson. Hours : 40 Unit I (6 Sessions) Operations Research:. duality. Scope and Applications of Operation Research in managerial decision-making. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. uncertainty and risk situations.

coverage. 9th Edition) 3) Hill T. 5th Edition) 2) Chary . VED. Deming’s 14 principles. Productivity and Work study. Inventory Management – Objectives. Quality circles. 1997. Method study. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. EOQ. 1993) 5) McGregor D – Operations Management (McGraw-Hill. SED. 2000. Measurement of errors. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Responsibilities of Operations Manager. Inventory control techniquesABC. 1960) 6) Morton .Operations Management (Palgrave.Production & Operations Management (Oxford University Press. Definition of production and operations management. R J – Production and Operations Management (Prentice-Hall. Work Measurement. coverage QS 9000 clauses. Total Productive Maintenance (TPM). PDCA cycle. New Product Development. Forecasting types and methods. Plant Location.FSN analysis.Production and Operations Management (Vikas) 7) Haleem A. Routing Decisions. Product Design. Juran’s quality trilogy. Scheduling types & principles. Process. Layout Planning. Quality improvement and cost reduction. master production schedule. Unit-IV (10 sessions) Basic concepts of quality. Six Sigma. Box. SUGGESTED READINGS 1) Adam Jr Everetl E. ISO 9000-2000 clauses. Exponential smoothening. Unit –II (10 sessions) Forecasting as a planning tool.Production and Operations Management (Galgotia books.Production and Operations Management (Tata McGraw-Hill. dimensions of quality. Factors. Production Cycle. Line of Balance. Unit-III (10 sessions) Production Planning techniques.Jenkins Method. Classification of operations. 2004) 8) Bedi Kanishka .7QC tools and 7 new QC tools. Monitoring and Controlling forecasting models.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. 2nd Edition) 20 .

1987. concept of investment center. Kishor – Cost & Management Accounting (Taxmann.) 4) Bhattacharyya S K and Dearden J . Budgeting and Budgetary Control. replacement. Advantages and Limitations of Budgetary Control. 2002. types of cost. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Labour and overheads and their Allocation and Apportionment. Unit III (10 Sessions) Budgeting: Concept of Budget. Value Chain Analysis. cost concepts. 1st Ed.Accounting for Management (Vikas. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.) 3) Pandey I M . replacement. calculation of Material Variance. Standard Costing: Concept of standard costs. Production Budget. Kishor – Advanced Management Accounting (Taxmann.Management Accounting (Tata McGraw-Hill. profit center and responsibility center and its managerial implications. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. multi product pricing. Transfer Pricing : concept. Static and Flexible Budgeting. Capital Expenditure Budget and Master Budget. Differential Costing and Incremental Costing: Concept. and Overhead Variance. Target Costing & Life Cycle Costing : concept. 2000. preparation of Cost Sheet. uses and applications. Types of Budget. strategies and applications of each.) 6) Ravi M. Cost Management. Sales Budget. 3rd Ed. types & importance . and its applications and implications. 2000. Preparation of Cash Budget. establishing various cost standards. buying etc.Materials. Role of Cost in decision making. 1st Ed. Materials Budget. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. cost center.) 21 . Elements of cost . Reconciliation of Cost and Financial Accounting. Neo Concepts for Decision Making: Activity Based Costing. 2004. 3rd Ed.Introduction to Management Accounting (Pearson. Labour Variance. Comparison of Management Accounting and Cost Accounting. 12th edition) 2) Khan and Jain .MBA 026 : COST & MANAGEMENT ACCOUNTING Max.Management Accounting (Vikas. 8th Ed. sales etc. Methods of calculation of these costs and their role in management decision making like sales. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing.) 8) Arora M N – Cost and Management Accounting (Vikas.Management Accounting: Principles and Practice (Vikas. Methods of Costing. 1st Ed. SUGGESTED READINGS: 1) Horngren et al .) 5) Sahaf M A .) 7) Ravi M. 8th Ed.

Concept. NOI. 1st Ed. 2004) 8) Ravi M. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.). Risk and Uncertainty in Capital Budgeting. Overview of Working Capital Decision: Concept. 2004. 2004) 6) R P Rustagi . 2nd revised ed. Gitman . Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Traditional and Modigliani Miller Approach.) 5) Prasanna Chandra . Concept and Approaches of capital structure decision : NI. weighted average cost of capital and implications. Factors affecting dividend decision. 2003. Unit III (10 Sessions) Financing Decision: Long-term sources of finance.Financial Management (Taxmann. Working Capital Management: Management of cash.Fundamentals of Financial Management (TMH. 2004) 4) Khan and Jain .) 2) Van Horne . preference shares. SUGGESTED READINGS: 1) Pandey I M . 3rd Ed. EBIT-EPS Analysis & Indifference Points. potentiality of equity shares.Financial Management (Galgotia. Introduction to Working Capital Financing. Kishor . Leverage Analysis – financial.Principles of Managerial Finance (Pearson Education. components.Financial Management and Policy (Pearson Education. Cost of Capital : Cost of equity.MBA 027 : FINANCIAL MANAGEMENT Max. preference shares. 9th Ed. Functions of Finance Manager in Modern Age. Risk and Return Analysis. debentures and retained earnings. 12th Ed. factors affecting working capital requirement.) 22 . Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. operating and combined leverage alongwith implications. scope and objectives of finance. Financial decision areas. Time Value of Money. Wealth maximization. inventory and receivables. Gordon’s Model and Modigliani Miller Model.) 7) Lawrence J. Unit II (8 Sessions) Investment Decision: Appraisal of project. 2000.Financial Management (Vikas.Financial Management (Tata McGraw Hill. Process & Techniques of Capital Budgeting and its applications. Profit maximization vs.Financial Management (Palgrave.) 3) Knott G . 1st Ed. debentures and bonds as sources of long-term finance.

UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. UNIT II (8 Sessions) Human Resources planning: Definition. HRD Vs. Disciplinary Procedure. Promotion. principles and types. Compensation Administration: Nature and Objectives of compensation.). Fringe Benefits. Personnel functions. 4th Ed.) 4. Job Evaluation. Procedures and Techniques including 360 degree Performance Appraisal.) 5. components of pay structure in India. recruitment procedures. UNIT III (10 Sessions) Training and Development: Purpose. Job Analysis – Job Description. Industrial Relations: Nature. 3. Methods and issues of training and management development programmes. 2nd Ed.Human Resource and Personnel Management (Tata McGraw Hill. retrenchment. Strategy Formulation. 10th Ed. Strategic Management Process – Environmental Scanning. 2. Job Specification. Human Resources Development in India: evolution and principles of HRD. the offer of employment. Nature and Scope. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Performance Appraisal: Definition. Human Resources Information system (HRIS): HR accounting and audit. Transfer – reason. the design of application form. selection methods. Purpose of appraisal. Bernardi – Human Resource Management (Tata McGraw Hill. Types and Scope of incentive scheme. Suggestion Readings : 1. Transfer and Separation: Promotion – purpose. Prerequisites for an effective incentive system. Aswathappa K . 10th Ed. Evolution of HRM environment – external and internal. Dessler – Human Resource Management (Prentice Hall. Separation – lay-off. Grievance Handling Procedure. Difference between HRM and Personnel Management. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. recruitment methods and evaluation. Role of HR managers. resignation. Ivansevich – Human Resource Management (Tata McGraw Hill. implementation and evaluation. HRM functions and objectives. 5th Ed. principles and types.MBA 028 : MANAGING HUMAN RESOURCES Max. processes and limiting factors. Fair Wage and Living Wage. The systematic approach to selection: the selection procedure. and evaluation of process. Incentive Payments : Meaning and Definition.). Text and Cases (Excel Books. Voluntary Retirement Scheme. dismissal. Rao VSP – Human Resource Management. importance and approaches of Industrial Relations. The systematic approach to recruitment: recruitment policy. Incentive Schemes in Indian Industries. purposes.) 23 . Wage Policy in India – Minimum Wage.

) 24 . Unit III (12 Sessions) Inventory Management: Concept. Features and Implementation. CRM Vs SCM. Outsourcing-basic concept.Supply chain management (Pearson. SUGGESTED READINGS 1. . Krishnan Dr.) 3. Gopal .MBA 031 : SUPPLY CHAIN MANAGEMENT Max. different models. Key Issues in SCM. (Pearson. 1st Ed. Sahay B. (I.) .A Text Book of Logistics and Supply chain management (Macmillan. Agarwal D. Just-In-Time & Kanban System of Inventory management. Value Addition in SCM-concept of demand chain management. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.) 5.New Delhi. value and information). inbound and outbound logistics. re-order point / re-order level fixation.I. accounting for materials. Benchmarkingconcept.A. functions of purchase department and purchase policies. 3rd Ed.S. management of stores. 4. Purchasing & Vendor management: Centralized and Decentralized purchasing.Supply Chain Management (Macmillan. Essential features. exercises –numerical problem solving . logistics sub-system. Chopra Sunil and Peter Meindl . SDE / VED Analysis. Various flows (cash. single vendor concept. 1st Ed. Distribution and warehousing management.Logistics and Supply Chain Management (Macmillan. benefits and case examples. buffer stock (trade off between stock out / working capital cost).). various EOQ models. Raghuram G. ABC.Material Management. Use of mathematical model for vendor rating / evaluation.K. .) 2. 1st Ed.M. Logistics costs. bullwhip effect in logistics. lead time reduction. 5th Ed. various costs associated with inventory. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.

Various Corporate Strategies: Growth/ Expansion. Kazmi Azar .B. . and Richard B. Functional Strategy. Strategic Management. Activity based Costing. Porters Model: 5 Force and Porters Diamond Model.R. TOWS Matrix. . Resource based approach. and Curran J. HR and Global Competitiveness. David and Rangaragjan Krish .B. Role of Strategic Management in Marketing. Impact of globalization. Hours : 40 UNIT I (8 Sessions) Introduction. Pearce II John A. Suggested Reading: 1. and Athreya M. UNIT II (10 Sessions) Environmental Scanning. . Retrenchment & Combination Strategy. Organization Life Cycle. .Strategic Management (AITBS) 3. Management and Control.Business Policy and Strategic Management (Tata Mc Graw Hill. Diversification. Basic Concept of Strategic Management.Business Policy and Strategy (Prentice Hall of India) 8.. Value-Chain Approach. Mission. Strategic Decision Making. Budhiraja S. Wheelen Thomas L. 1st Ed. Case Study related to the Entire Syllabus.Cases in Strategic Management (Tata Mc Graw Hill.Business Policy and Strategic Management (Frank Brothers) 2. Corporate Analysis. Process of Strategic Planning. Strategic Budget and Audit. Strategic Choice. OCP. UNIT IV (12 Sessions) Strategy Implementation through structure. Corporate Strategy. Stability. Strategic Information System. Mergers & Acquisitions. BCG Model. through Human Resource Management: through values and ethics. Scanning Functional Resources. 1st Ed. Stages of corporate development.) 5. GE 9 Cell. Corporate Parenting. 2nd Ed.MBA 032 : STRATEGIC MANAGEMENT Max.R. Mc Kinsey’s 7S Model. Finance. Hunger J.) 6. Industry Analysis.. Portfolio Analysis. Glueck William F.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. UNIT III (10 Sessions) SWOT Analysis. Cliff Bowman . Lawrence R. Basic Model of Strategic Management.J... and Robinson J. Strategic Alliances. Minichiello Robert J.Jauch. Vision. Corporate Restructuring. Thomson .Concepts in Strategic Management and Business Policy (Pearson Education. Mc Carthy D.Business Policty and Strategy (AITBS) 25 . Impact of Internet and E-Commerce. Business Policy. Objectives.) 4. Competitive Intelligence ETOP Study. SAP Scanning.

Management Information System (Tata Mc Graw Hill. Davis & Olson – Management Information System (TMH. Arora Ashok. Using IT for Strategic Advantage: Business Process Re-engineering. Classification.) 7.Business Ethics. Management Support System(MSS). Expert System(ES). Improving Business Quality: Total Quality Management. Executive Information System(EIS). Decision Support System(DSS). Feasibility Analysis. Testing. Cyber Crime and Privacy Issues. Ethical Responsibility . . Artificial Intelligence(AI) . Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Jawedkar W S .) 26 . Documenting. 2nd Ed. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. The Value Chain and Strategic IS.Management Information System (Tata Mc Graw Hill. Transaction Processing System(TPS). Security and Ethical Challenges Of IT. Competitive Strategy Concept. Bhatia Akshaya – Management Information System (Excel. Enterprise Collaboration System(ECS).) 3. Fuzzy Logical Control System. Becoming an Agile Company. 12th Ed. Suggested Readings : 1. Virtual Reality . Process Control System(PCS).) 6. Customer Relationship Management (CRM). 3rd Ed. Prototyping. Creating a Virtual Company. Ross. 1st Ed. Information Systems. 1st Ed. System Analysis (DFD and ER Diagram).) 2.) 5.Management Information Systems: Managing the Digital Firms (Prentice Hall. Claggett – Information System For Modern Management (PHI.) 4. 3rd Ed. System Design. 2nd Ed. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Investigation Phase. Management Information System(MIS). Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Operations Support System (OSS). Technology Ethics. Laudon K C and Laudon J P . Implementing Business Systems.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. O’Brien James . Applications Of Artificial Intelligence : Neural Networks. Murdick. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Training.

Subcultures. Semenik Richard J . Consumer Attitude Formation and Change. Consumer Decision Process: Problem Recognition.) 4. Understanding Consumer and Market Segments.Promotion & Integrated Marketing Communications (Thomson. Social Class. Campaign Planning: Message Creation. 9th Ed. Purchasing Processes. and Bitta Della . Participants in IMC. Consumer Learning. Belch MA and Belch GE . IMC Management & Planning Model.Integrated Advertising. Loudon D. IMC Promotion Mix. Ethical and Social Issues in Advertising. Organization Buying Behaviour. Best and Coney . Clow and Baack . Schiffman Leon G. Copywriting. Process of Advertising. Integrated Marketing Communication (IMC). 5th Ed. Role of Advertising in Natural Development. Suggested Readings 1. Search and Evaluation. Environmental Influences on Consumer Behaviour: Culture.) 5. Sponsorship: POP: Supportive Communication. Role of E-Commerce in Marketing Communication.Consumer Behaviour (Tata Mc Graw Hill. 6th Ed. UNIT III (8 Sessions) Communication.Consumer Behaviour (Tata Mc Graw Hill. Reference Group and Family Influences. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Personal Influences and Diffusions of Innovations. Hawkins. Consumer Behaviour Models. Consumer Perception. Factors contributing to IMC. (Pearson Education.Consumer Behaviour (Pearson/ Prentice Hall. Challenges in IMC.) 3.L.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. and Kanuk Leslie Lazar .) 7. Management of Advertising Agencies. Marketing Communication. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. 2004) 27 . Personality and Self Concept. Reasons for Studying Consumer Behaviour. UNIT IV (16 Sessions) Advertising Management. Role of Advertising in Promotion Mix.Advertising and Promotion. 9th Ed. Testing of Advertising Effectiveness. STP Strategies for Advertising. Advertising and Other Promotional Tools.) 2.Advertising Management (Pearson/ Prentice Hall. Preparation and Choice of Methods of Advertising Budget. Batra Myers and Aker . Promotion and Marketing Communication. Role of Creativity in Copywriting Media Planning. Objectives of Marketing Communication. Promotion Mix. Motivation. PostPurchase Behaviour. Nature and Scope of Advertising. 4th Ed. 3rd Ed. Process of Communication. Consumerism. Overview: Meaning.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.) 6. Customer and Competitor Analysis.

Innovation & Creativity (Crest) 2001. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Monitoring and Control segmentation. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Feasibility Analysis: Economic. Hunger J D and Wheelen T L .Strategic Management (Addison-Wesley. Entrepreneurial motivation and Barriers. Financial and Technical. Institutional support for new ventures: Supporting Organizations. Project Planning: Evaluation. Value Analysis. Dollinger M J . C. Holt . 6. Concept of Entrepreneurship. Creative Performance. Classification of Entrepreneurship. Innovation. Marketing. Stages of economic development. stages in entrepreneurial process. Incentives and facilities. 1998) 3. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. . Suggested Readings: 1.Creativity and Innovation (IPP. Venture capital process. Jonne & Ceserani . Venture Capital: Venture capital. Functions of an Entrepreneur. Development of entrepreneurship. Nature and Overview. International versus domestics’ entrepreneurship. Professionalism vs family entrepreneurs. Culture. Nina Jacob. Creative Problem Solving: Heuristics. Financial Institutions and Small scale Industries. 1999) 7. 1999) 2. 4. 1999) 28 .Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Theory of Entrepreneurship. Synectics.Entrepreneurship (Prentice-Hall. Couger. 2003) 5. locating venture capitalists. Policies for SSIs. Govt.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Internal and External Factors. Screening and Project Identification.Creativity in Organisations (Wheeler. Role of Woman entrepreneur.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Brainstorming. Bridge S et al. Importance of international business to the firm.

Bhatia . Code of Corporate Practices. Promotional Strategies. Corporate Governance and the Role of Board (BOD).) 5) Reed Darryl – Corporate Governance. Information Technology. Ethics and marketing. trade marks. Teaching from scriptures and tradition (Geeta. 29 . Horizontal Organisation.K. 2007) 3) S. Corporate Restructuring. Upanishads. Ethics in finance.MBA 042 : CORPORATE GOVERNANCE. VALUES & ETHICS Max. Economic Reforms & Development (Oxford). Ethics and human resource. Ethics and social responsibility. Brand Building. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Total Quality Management. Ethical theories and approaches. Competitive Strategy. Mergers and Acquisitions. The Indian Scene.Ltd.Managing for Value (New Age International Publishers. Ethics and Information Technology. Iyer . Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Diversification. Intellectual property rights like designs. Suggested Readings: 1) S. 2002) 2) Laura P Hartman Abha Chatterjee . Social Responsibility of Corporates. Supply Chain Management. Corporate Social Reporting. Benchmarking.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Vedas. Ramayana. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems.S. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Mahabharata. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. need of corporate governance code. 6th Ed.Business Ethics (Tata McGraw Hill. patents. copy rights. Corporate Governance System Worldwide.

) 3. Tapomoy Deb . 6th Ed. 2nd Ed. Understanding Process of Learning.) 4. Sahu R. Hurlock. Transactional Analysis. 2nd Ed. Personal Effectiveness..Training & Development Concepts & Application (Ane Books. Symbols of Self.Personality: Classic Theories and Modern Research (Pearson) 6. 4th Ed.. Methods of conducting Training. Psychodynamic Theories .K.) 2. Lynton & Pareek . Suggestion Readings : 1. 1st Ed. Friedman & Schustack . Approaches to Training Needs Assessment. Personality Patterns. Hall Calvin S. Designing Training Programmes.) 30 . . Udai Pareek .Training for Development (Vistaar Publication.et al .Theories of Personality (Wiley-India Text Books.Training for Development (Excel Books. Evaluation of Personality : Sick Personalities and Healthy Personalities. Developing an Integrated Approach of Learning in Training Programme. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Need and Importance of Training.) 7.Carl Jung and MBTI. Moulding the Personality Pattern. Evaluation of Training Programmes. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. TNA Cycle of Events. Types of Training. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Role.Understanding Organizational Behaviour (Oxford. Johari – Window.Personality Development (Tata McGraw Hill. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. 1st Ed. Persistence & Change. Elizabeth B .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. UNIT III (8 Sessions) Training : Concept.) 5.

) 4. Trade Union Response. functions and role of Trade Unions in collective bargaining. ILO in IR.) 31 . Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Payment of Wages Act. Absenteeism. Singh B. . UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Sinha . unions in the era of liberalization. Mamoria CB.Industrial Relations (Excel.) 5. International Dimensions of IR. Trade Unions and Labour Legislation (Pearson Education. Srivastava SC . concept.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max.) 3.Industrial Relations. Workmen’s Compensation Act. Trade Union. Labour turnover. 1st Ed. Venkata Ratnam – Industrial Relations (Oxford. 1st Ed. objectives. problems of Trade Unions.Dynamics of Industrial Relations (Himalayan Publications. Nature of Industrial Relations. Management Strategy. Integrative Approaches to HRM. 2006. 2000. 15th Ed. Payment of Gratuity Act. Suggested Readings : 1. Grievance Handling Procedure. Evolution of IR in India . Gankar . Employees Provident Fund Act. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Mamoria.D.Management Approaches. Objectives of IR. 2nd Ed. UNIT III (6 Sessions) Technological Change in IR-Employment issues. 4th Ed. Labour problems : Discipline and misconduct. Important Provisions of Employees’ State Insurance Act. Workers’ participation in management. unions after independence.) 2. Factories Act. Employers’ Organisation. Human Resource Management and IR. Role of State.Industrial Relations and Labour Laws (Vikas.

Leadership (Crest Publishing House) 32 . Contingency Theories of Leadership. Group Cohesion. Suggested Readings : 1. Concepts and Myths about Leadership. Team Building for Work Teams. Hughes. 1st Ed. Teams and Their Leadership.) 4. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills.Effective Team Work (Excel Books. Stages of Group Development.Leadership.) 3.Leadership in Organisations (Pearson. Building Technical Competency. UNIT III (10 Sessions) Groups. West Michael . Components of Leadership. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning.) 2. Followers and situation. Ginnetts Team Effectiveness Leadership Model. Leadership and Change. Advanced Leadership Skills. Enhancing The Lessons of Experience (Tata Mc Graw Hill. 6th Ed. Curphy . UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Building High Performance Teams. Group Roles. Yukl G . Group Norms. Ginnett. Leadership Behaviour. Leadership Traits. Groups – Nature. 5th Ed.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max.Leader. Group Size. Leadership and Values. Teams – Effective Team Characteristics and Team Building. Sadler Philip . Assessing Leadership & Measuring Its effects.

Rao S. Second Edition Page 410-415). 1st Ed. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Strategy and Tactics of Integrative Negotiation. Singh Kavita . Rao S N .) 6. Saunders & Barry . 33 .Counseling and Guidance (Tata Mc Graw Hill.Negotiation Skills for Managers (Tata Mc Graw Hill. By Udai Pareek. Lewicki.Understanding Organisational Behaviour (Oxford) – for case in Unit II. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. 1st Ed. Cohen S .) 7. Case I . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. (Thomson India. . Characteristics. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. 2nd Ed. Strategy and Tactics of Distributive Bargaining. Modern Trends in Counselling – Trends. Welfel. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.The Dabhol Debacle ( Negotiation Made Simple. Suggested Readings : 1.) 4. Pareek Udai .MBA HR 04 : NEGOTIATION & COUNSELLING Max. UNIT II (12 Sessions) Negotiation Sub processes: Perception. Role of a Counsellor and Model of Conselling.30-35 and pp. 5th Ed.The Counselling Process. 1st Ed.) 2. 196-197). Strategy and Planning for Negotiation.L. Influence of Culture on Negotiation: Case II .) 5. Patternson . Approaches to Counselling: Behaviouristic.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.) 3.Netgotiation (Tata Mc Graw Hill.Negotiation Made Simple (Excel Books. SL Rao. A Multi theoretical Integrative Approach.Counselling Skills for Managers (PHI. 6th Ed. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Oxford. Excel Books pp.

Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Principal Driving Force in Global Marketing of Services.) 3.Services Marketing: Text and Cases (Palgrave.Services Marketing. 1st Ed.) 2. People and Internal Communication. Segmentation and Zone of Tolerance. Rama Mohana Rao . Developing the Service Product/ Intangible Product. Services Promotions. Characteristics of Services Classification of Services.Services Marketing: People. 1st Ed.Services Marketing (Tata Mc Graw Hill. Targeting and Positioning of Financial Services.) 5. Service Product Planning. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Woodruff Helen . Love lock Christopher .Service Marketing (Macmillian. Role of Technology in Services Marketing. 5th Ed. Services Distributions. Home Loans. Segmenting.) 4. Services Strategy and Organizing for Global Marketing. Baron S and Harrisk . Importance of Customer Relationship Management : Specific for Service Industry. Zeithaml . Physical Evidence: Role of Communication in Service Marketing. Understanding the Customer Expectations. Devising Financial Services. Payne Adrian . Suggested Readings: 1.) 7. Service Pricing Strategy. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Process of Operations and Delivery of Services. Marketing of Telecom/ Insurance Services. Service Marketing System: Service Quality. Insurance and Banking. Paradigms in Services Marketing. 2nd Ed.MBA MK 01 : MARKETING OF SERVICES Max. 3rd Ed.The Essence of Service Marketing (Prentice Hall of India) 6. Marketing Mix Strategies with Special Reference to Credit Cards.Services Marketing (Oxford University Press) 34 . Understanding Customer Expectations and Zone of Tolerance. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Key Decisions in Global Marketing. (Person Education. Technology and Strategy (Pearson Education. Govind Apte .

Advantages & Disadvantages of Primary Data & Secondary Data.) 7. Drawing Conclusions. Important Experimental Research Designs. Marketing Information System : Concept. Precautions in Preparation of Questionnaire & Collection of Data. Objective of Marketing Research. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages.) 5. 9th Ed. Scientific Method in the Physical Sciences and Marketing.) 35 . Application of Marketing Research. Selected Attitude Scales. Components of Marketing Information System. Green Paul E. 2nd Ed. Precautions in Preparing the Research Report.Marketing Research (All India Traveler Book Seller) 2. Sampling: What is Sampling. Marketing Research during different phases of the administrative process. Attitude Scales: The Concept of Attitude. Correlation. Hypothesis Testing. and Iacobuce Dawn . Tull Donald S.. Limitations of Attitude Measurement. Problem Associated with Sampling. Analysis and Estimation. Development of Marketing Measures. William G. 7th Ed.Marketing Research (Tata McGraw Hill.Marketing Research: Measurement & Method (Prentice Hall of India. General Procedure in Attitude Scaling. Rating Methods. Scientific Method of Investigation : Scientific Method. Various Techniques of Sampling.Marketing Research (Prentice Hall of India. SUGGESTED READINGS: 1. . Need for Marketing Information System. Regression Analysis. Determining Sample Size. Process of Marketing Information System. Component of Attitude. 4th Ed. 6th Ed.Essence of Marketing Research (Cengage Learning) 8. Churchill Gilbert A. Beri .Marketing Research (Tata McGraw Hill. 5th Ed. Steps in Sample Design. Zikmund and Babin Barry J. Bi-variate Analysis: Chi square. Sources of Error. Byod & Others . Objective of Sampling.) 3. Advantages & Disadvantages of Different Techniques of Sampling.Research for Marketing Decisions (Prentice Hall of India. Distinction between Scientific and Non-Scientific Method. Criteria for a Good Scale. Nargundkar . Limitation of Marketing Research. Analysis of Variance. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Giving Suggestions and Recommendation to the Concerned Persons.Marketing Research Methodological Foundation (Cengage Learning. Tull & Hawkins . UNIT IV (10 Sessions) Data Processing.. Difficulty of Measurement. Difficulties in Applying the Scientific Method to Marketing. Luck and Rubin . Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. and Albaum Gerald . Essentials Characteristics for Selecting Secondary Data.) 6.MBA MK 02 : MARKETING RESEARCH Max. Rank Correlation. Bibliography and Annexure in Report. Methods of Observation. Difference between Probability and Non-probability Sampling. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.) 4. Primary and Secondary Data: Methods of Collecting Primary Data.

6th Ed. Jobber David and Lancaster Geoff . Johnson and Marshall . Distributors Selection and Appointment.P .. Training the Distributors Sales Team.I. Sales Contests. Spiro .) 7. Suggested Readings 1. Donaldson B . Designing the Structure and Size of Sales Force. Training and Compensating the Sales Force. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Formulating Selling Strategies.Sales Management : Theory and Practice (Palgrave) 2. Recruitment and Selection of Sales Force. 8th Ed. Designing Sales Territories and Sales Quota. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Specialized Distributors and Participants.) 5. Role of Sales Manager. Analyzing Market Demand and Sales Potential. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Cundiff Edward W. Techniques of Sales Forecasting. Strategies and Cases (Pearson Education.) 36 . Goals in Sales Management: Goal Setting Process in Sales Management. Evaluation and Analysis.T.. Sales Management Process.Marketing Channels (Prentice Hall of India. Primary Distributors. Types of Channels.Sales Management: Decisions. Concept of Personal Selling. Still Richard R. Channel Conflicts and their Resolutions. Leading and Motivating the Sales Force.) 4. EL-Ansary A. 11th Ed. Preparation of Sales Budget. Sales Management and Salesmanship. The Ones of Personal Selling. Process of Personal Selling.Sales Force Management (Tata Mc Graw Hill. 7th Ed. Rosenbloom – Marketing Channels (Cengage Learning. Distributors: Policies and Strategies. Stern Louis W.Selling and Sales Management (Pearson Education) 3. and Anderson E . Coughlan A. Importance of a Channel.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. 5th Ed. Qualities of a Successful Salesman.) 6. and Govoni Norman A.Sales Force Management (Tata Mc Graw Hill.

Structural Change. Communicating with Customers. Promotional Strategies used in retailing. 9th Ed. Attitude.Retailing (Cengage Learning. Building and Sustaining Relationships.) 7. Branding. Vedmani G. Going International.Retailing : Environment and Operations (Vikas. The External Store. Functions of Retailing Driving Forces for Retailing.) 4. Merchandise Management Retail Pricing. The Internalization Process. Site Selection. Culture. Choosing a Store Location: Trading Area Analysis. 1st Ed.) 6. Cox Roger and Brittain Paul .Retailing: An Introduction (Pearson Education.J.Functional Principles & Practice (Jaico Publications. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Display. Gibson . 1st Ed. Nonstore-based and other Forms of Non Traditional Retailing. 4th Ed. Retail Planning.) 2. Perceptions of Service Quality. and Cullen P . Store Design and Layout.Retailing Management (Tata McGraw Hill. Service Characteristics.) 3. Berman B and Evans J. 5th Ed. Business and International Management..) 5. The Store and its Image. 5th Ed. Definition and Concept. Managing Retail Services. Financial Dimensions. Web.MBA MK 04 : RETAIL MANAGEMENT Max.Retailing (Cengage Learning. Suggested Readings: 1. Type of Retail Outlets. 1st Ed. Lusch Robert F. Michael Levi M and Weitz BW . Internal Store.Retail Management (Pearson Education. Focusing on the Consumer. Mapping Out Society. Targeting Customers and Gathering Information. and Griffith David A . The Customer and Retail Business: Knowing your Customers. People in Retailing. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Market Structure.) 37 . Retail Institutions by Store-based Strategy-Mix. International Retailing: Internationalization and Globalization. Development and Implementing Plans. Development and Control. Visual Merchandising and Atmospherics. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Strategic Planning. Retail Organisation and Operations Management. Newman A. Learning.Retail Management . Newman and Cullen .. Dunne Patrick M. Motivation and Perception. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Shopping at World Stores.R .

order point etc.Financial Management (Taxmann. techniques and processes. compensating balances . objectives of inventory management. Credit Management in India.) 7. I. Inventory: Need for monitoring & control of inventories.Working Capital Management (Anmol) 5. P . Pandey. 5th Ed. risks and costs associated with inventories. Cash Management Models. alternative strategies. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. objectives of receivables management. certificates of deposit. Kishore . bank loans. etc.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. accounts payable. Cash Budget. V. SUGGESTED READINGS 1. Working Capital Cycle. overdrafts.Working Capital Management –Theory & Practice (Himalaya. reasons for holding marketable securities. Cash Management: basic strategies.Financial Management (Vikas. bill discounting. 2007) 3. types.Working Capital Management (Excel) 2. Khan & Jain . determination of potential credit policy including credit analysis.Classification. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. factors affecting size of receivables. Marketable Securities: Concept. 9th Ed. 6th Ed. Techniques of Inventory Management . objectives of cash management. credit standards. Cash Management Practices in India. credit terms.) 4. Profitability–Liquidity trade-off. policies for managing accounts receivables. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. etc. Bhalla . factoring. Working Capital Policy . short term credit. Rangrajan and Mishra .K. factors determining cash needs. order quantity. 2005) 6. commercial papers.) 38 . Dheeraj Sharma . Collection Policies. Pattern and sources of Working Capital Financing in India. Periasamy. Inventory Management: Minimizing cost in inventory. Ravi M. Benefits of holding inventory.Working Capital Management (Himalaya. Assessment and Computation of Working Capital Requirement. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash.Aggressive & Defensive.M. secured term loans. Scope and Definition of Working Capital. credit period. trade credit. choice of securities. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. with reference to Government policies.Financial Management (TMH. Motives for holding cash. .

calculation.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Term structure of interest rates. systematic and unsystematic risk components. 1996. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. Investor Protection. Finding alternatives and revision of portfolio. Sharpe and Treynor measures. Valuation of Derivatives(Options and futures): concept. Equity Valuation Models. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. functioning and limitations. Selection of Portfolio: Markowitz’s Theory. Regulatory Mechanism: SEBI and its guidelines. 6th edition) 3) Ranganatham .Investment and Indian Perspective (TMH. Marcus & Mohanti .Security Analysis and Portfolio Management (Prentice-Hall. 39 . Capital market theorem.) 4) Pandian P . Trading of securities: equity and debentures/ bonds. Portfolio risk and return. calculation of beta. Valuation of Equity: Nature of equity instruments.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. 1st Ed. valuation. 2008) 2) Fischer and Jordan . Measures of risk and return.) 5) Bodie. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P .their nature. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. structure. trade off. valuation. trading. Single Index Model.). Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. Kane.Investment Analysis and Portfolio Management (Pearson Education. industry and company analysis Valuation of Debentures/Bonds : nature of bonds.Security Analysis and Portfolio Management (Vikas. Stock Exchange and New Issue Markets . Unit II (14 Sessions) Risk & Return : Concept of Risk. 1st Ed. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Bond theorem. 6th Ed. Beta as a measure of risk. Duration.

Management of Financial Institutions (Himalaya. Hire purchase and lease . Consumer Credit and Plastic Money – concept. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. 2003) 6) Gurusamy R . ICICI. Overview of Financial Services: nature. Financial Sector Reforms in India. DFIs in India . Parties involved. types.differences and implications for the business. scope and importance etc. scope and their implications. working and strategies for commercial viability.) 40 .capital adequacy norms. banking sector reforms. Regulation of money and credit. Strategies for making commercial banks viable.) 2) Khan M Y . Discounting and Re Discounting Of Bills. working and uses of each. State Level Institutions . Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India.Foundations of Financial Markets and Institutions (Pearson Education. IFCI. 3rd Ed. Other financial services: Factoring. constituents. 3rd edition. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.performing assets. nature. types.Indian Financial System (Vikas. Techniques of regulation and rates. Securitization of Auto loans and housing loans.Gap analysis. Size and scope. RRBs. determination of commercial interest rates: fixed and floating. Forfeiting. Types of lease and their implications.Financial Services (Tata Mc Graw Hill. NABARD.Financial Institutions and Markets (Tata McGraw-Hill.Financial Services & Markets (Thomson.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. Evaluation of Lease transaction. NBFCs Their status. Asset Liability Management .M & Nigam Divya . Liquidity Management. working and strategies for commercial viability . Management of Non. 1st Ed. Insurance & Mutual Fund organisations Their status. SUGGESTED READINGS: 1) Fabozzi . Management of capital funds.IDBI. 2003) 5) Srivastava . 2004) 4) Bhole L M . RBI – Role and functions. Securitisation in India.R. Monetary and fiscal policies. 1998) 3) Machiraju H R . Overview of Foreign Exchange Market.

Valuation of assets. Tax and business reorganizations: merger and amalgamation. 40th Ed. (Working knowledge is required for these). Wealth tax on closely held companies. . Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Objectives of Tax Management. Assessment Year. 1999.) 41 . Tax appeals. SUGGESTED READINGS: 1) Bhatia H L .Direct Taxes. Tax planning for depreciation. Treatment of losses & unabsorbed items. Tax Planning. 20th Ed. 20th Ed. Residential status. Profits & Gains of Business. Tax Avoidance & Tax Evasion. Income from House Property. Tax planning regarding Employees Remuneration. Assessee – types.Tax Planning by Reports (Taxmann. Assessment. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.) 6) Datey V. 1978). 5) Singhania V K . Law & Practice (Taxmann. Appeals. Non-resident Indians. Revision and Rectification.Public Finance (Vikas.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R .) 2) Lakhotia R N .) 3) Prasad Bhagwati . Carry forward and set off losses. 9th Ed. Review.Indirect Taxes – Law & Practice (Taxmann. Capital Gains & Income from Other Sources. Revision & Review. Previous Year.How to Save Wealth Tax (Vision Book 2001. Filing of returns. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries.S.

PL/SQL structure. Functional Dependencies. Organisation of Database. Network Data Model. 5) Navathe E .Database Systems (Palgrave. Introduction to data mining & Data Warehousing. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. 2003) 2) Hoffer .) 42 . Views. Semantic Data Model. Procedures. 1996). Inserting Rows. Decomposition of Relation Schemes. 6th edition) 3) Alexis and Leon .MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. 2003. Applying column constraints. Unit III (12 Sessions) Structured Query Language. Hours : 40 Unit I (10 Sessions) Introduction to Database. SUGGESTED READINGS: 1) Beynon -Davies P. Oracle. Indexes & Sequences.Modern Database Management (Pearson Education. Snapshots. 3rd Ed. Entity-Relationship Model. Relational Data Model. Normalisation. Cursor.Database Management System (Tata Mc Graw Hill.Creating Tables. Physical Database Design. Unit IV (8 Sessions) Database Utilities. Functions & Package. Knowledge Extraction through Data Mining.) 4) Majumdar and Bhattacharya . Components of Database Management Systems. Security. Data Models. Advantages of DBMS.Database Management System (Vikas.Fundamentals of Database Systems (Pearson Education. Object/Basic Database Administration/ Remote Data Access. Triggers. Hierarchy Data Model.

1st Ed. Decision Tree & Decision Table. Object Oriented Analysis (OOA) and Object Oriented Design (OOD).E-commerce –Security.) 5. Disaster Recovery Plan. Types of Attacks. Hours : 40 UNIT-I (10 Session) Systems Concept. Characteristics of a System. 2nd Ed. Elias M Awad – SAD (Galgotia Publication. Overview of Risks associated with Internet. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Investigation. Types of Systems. UNIT-IV (12 Session) Basics of Information Security. Managing Risk. Design. Viruses. Virus Control. Internet Security Standards Suggested Readings: 1. Implementation. Hackers. Singh B –Network Security (PHI Publication. Creating a secure environment. Feasibility Considerations. Analysis.) 2.Dimensions of Planning. Initial Investigation. Grienstein and Feinman.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. System Development Life Cycle. Information Security Policy. Cryptography and authentication. 7 Ed. Post Implementation Review and Maintenance. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication.) 43 . Decision Support System. Determining the User's Information Requirements. Steps in Feasibility Analysis . UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Entity Relationship Diagrams.) 3. Risk Management and Control (TMH. Needs Identification. 2nd Ed. Process Modeling : Structured English. Intrusion Detection Risk Management. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). 1st Ed. Data Dictionary.) 4.Feasibility Report. Elements of System. Feasibility Study.

) 5) Black . WAP.) 3) Stallings W . PSK Features: Error detection and correction codes. Communication System Formats. Broadcast Radio. Networks and accessories: LAN.Data Computer Communication (Pearson Education. Hub. Linux. Infrared & Light Waves. Broadband and base-band. Server. Unit II (8 Sessions) LAN topologies: Workstation. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Communication Links. FM. Switches. Gateways Cell Relay. Interference. PM. B-ISDN Unit III (12 Sessions) OSI Model. ATM. Point-to-point communication. Broadcasting.Computer Networks (Prentice-Hall. Routers. ASK. PCM. Network Operating systems: Unix. Windows.Communication Networks (Tata McGraw Hill.) 44 . Virtual Private Network. 1999. Digital Data Rates. CDMA. 2nd Ed. Hamming codes. Wireless TCP& UDP. TDMA. WAN. IP Addressing. Wireless Communication: Bandwidth. Cables. Bridges. Asynchronous and Synchronous Data. Frame Relay. 4th Ed. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Terrestrial Microwave. Concepts of Port. Optical Fibers. SDMA. Types of signals: AM. Mobile Internet & WML: Mobile IP. 2003. Network Interface Card. Character Codes. Tunneling. ISDN. Types of Ethernet.Computer Networks (Prentice-Hall. WML SUGGESTED READINGS: 1) Widjaja L G . 2000) 2) Comer . MAN. PDM. Multicasting. FDMA.) 4) Tanenbaum .MBA IT 03 : DATA COMMUNICATION & NETWORK Max. 4th Ed. FSK. Transmission Impairment.Computer Networks and Internets (Pearson Education. 2004. Socket. 7th Ed.

Online marketing communications.Electronic Commerce Business. Check. Electronic Payment Systems (Cash. Online retail industry dynamics. M-commerce Business Models. Online pricing strategies. Online customer relationship. Unit III (12 Sessions) Online Retailing. Management Team). 3rd Ed. Competitive Environment. Credit Card. Peer to Peer Business Models. Stored Value. 3rd Ed. Management issues in online banking. Organizational Development. Business to Business (B2B) Business Models. Accumulating Balance). Competitive Advantage. 2007. Suggested Readings: 1. Online advertising. Market Opportunity. 45 . Consumer to Consumer (C2C) Business Models. Kalakota R. Revenue Model.) 2. Application areas of Mobile Commerce. Hours : 40 Unit I (8 Sessions) Origin. Internet as an Electronic Commerce Enabler. Features of Electronic Commerce. Laudon & Traver . Technology. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Management Challenges in online retailing. Online mercantile model for customer perspective.Frontiers of E-Commerce (Pearson Education. need and factors affecting Electronic Commerce. Transaction Security. Society (Pearson Education. Online banking implementation. Market Strategy. Unit IV (10 Sessions) Online Banking. Working of Online Credit Card.) . Online branding.MBA IT 04 : ELECTRONIC COMMERCE Max. Electronic Commerce Business Models (Value Proposition. Online market research. Changing dynamics in banking industry. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Types of B2C.Electronic Commerce . Electronic Commerce Framework. Types of C2C. Types of B2B.

Indicators of Political Risk. 2007) 3) Varshney R. Legal Environment. International Pricing Strategy. – International Marketing (Thomson) 46 . Price Distortion.Promotion Mix. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.II: International Promotion Strategies. Retailing in International Scenario.MBA IB 01 : INTERNATIONAL MARKETING Max. Domestic v/s International Marketing. International Sales Negotiations International Advertising – Patterns of Global Advertising. Gray Market. Transfer Pricing.Political Systems.Marketing Information Sources. Global Advertising Regulations .I: Product Policy and Planning. Bhattacharya B . Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit .International Trade and Export Management (Himalaya. International Branding Decisions. Counterfeiting.Role of Pricing. Personal Selling. Marketing Information System. Price Standardization. Benefits of International Marketing. Joint Ventures. Cultural Environment.Culture and its Characteristics. Management Contracts.International Marketing Management (Sultan Chand & Sons. Advertising Media. Branch v/s Subsidiary. International Dimensions of Marketing.Shaw.) 4) Czinkota . Legal Form of Organization. Process of Internationalization.) 2) Cherunilam F . Licensing. Pricing Decisions. Assembly Operations .J . Terms of Sale. Analysis and Measures to minimize Political Risk. Developing an International Product Line.Product Design and Standardization.International Marketing (Pearson. Multiplicity of Legal Environment. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . World Market Environment: Political Environment. 3rd Ed. International Warranties and Services. International Packaging. Counter Trade. Bribery. Foreign Product Diversification. 9th Ed. Strategic Alliances. Political Risks. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions .Legal Systems. Promotion and Communication.) 6) Jain S. Channel Management. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process.L. 10th Ed.S. 8th Ed. Market Analysis Foreign Market Entry Strategies – Exporting. Turnkey Operations.International Marketing (TMH. Acquisitions Franchising.International Marketing (Thompson. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Cultural Universals.) 5) Cateora Graham .

. Various types of Exchange Rate Regimes. Subsidies. Product Cycle Theory. Regional Economic Integration in U. IMF. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. 1st Ed.International Business (TMH. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction.A.) 2) Hill C.W. Unit IV (12 Sessions) International Institution: UNCTAD. SAARC. WTO.Tariffs. Definition of International Business.) 3) Daniels . Regional Economic Integration: Introduction. Levels of Economic Integration. Trends in Globalization. Regional Economic Integration in Europe. Features of IBRD.International Trade (Excel. Integration for Business. Absolute Advantage Theory Comparative Cost Theory. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Anti-dumping Policy. Changing Environment of International Business. Role of IMF. . Factors Affecting Exchange Rates.) 4) Black J .K.International Business Environment (Prentice Hall) 5) Bhalla V. ASEAN.International Business Environment (Anmol) 47 . SUGGESTED READINGS: 1) Agarwal Raj . Hecksher-Ohlin Theory.International Business (Pearson. Globalization of Markets. IBRD. Administrative Policy.S. Import Quotas. Brief History of Indian Rupees Exchange Rates. 1st Ed. Its Basic Principles and Major Achievements. 5th Ed. . Role and Advantages of WTO. Voluntary Export Restraints. Effects and Benefits of Globalization. Instruments of Trade Policy.

India. Recent Trend in India’s Export. Benefits arising from Export. Suitability of a Product for A company. Sources of Export Information.G. 7th Ed. Selection of Products and Identification of Export Markets: Choosing a Product. Mechanism of Price Fixation. Direction of Exports from India. Methods of Locating and Selecting an Agent. Importance of Exports to India. Criteria for Grouping Countries. of India . Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Signing the agreement. Export Pricing.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Terms of Payment in Export. Important Publications. Process of Export Marketing. Additional Commercial Documents.) 48 . Benefits to India Exports. Important Organizations. Registration with Licensing Authorities. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. form of Ownership. Selection of Export Markets. Export Import Bank of E. Nature of Exports Sales Contract. F . Main Commercial Documents. Definition of Export. and Statutory Documents for Export’s Country. Important Incoterms. Selecting Products for Manufacturing and Export.C. Special Financial Facilities. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. General Registrations. Opening a Bank Account. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise.C. SUGGESTED READINGS 1) Cherunilam. 2007) 2) Varshney R. Agents in Exporting. Settlement of Disputes. International Channels Distribution.) 3) Govt.International Trade and Export Management (Himalaya. Export Prospect for Small Firms. Postshipment Finance.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Registrations with RBI. Methods of Identifying Export Winners.L. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. 9th Ed. India) 4) Keegan J Warren – Global Marketing Management (Pearson.

Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India.Logistics Management and World Seaborne Trade (Himalaya. Freight Brokers.C.D’s. Air Cargo.A. International Air transport: Concept of Air Transport. SUGGESTED READING: 1. Controlled Cargo.Physical Distribution Management : Logistical Approach (Himalaya. Operating Ships-Linear and Tramp. Shipment of Govt.A. Conference System. Khanna K K . Concept of Containerization.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. System Elements. Chartering. World Tonnage. 2. Shipping Routes. Tariff Structure. Volume and value of World Trade. 2007) 3. Scope and Objectives of Logistics. Ports Infrastructure Development. Krishnaveni Muthiah. Relevance of Logistics to Expert Management. Classification of Constraints in Containerization. Tramp Freight Structure. Johnson J. Developments in India Shipping. I. Flags of Convenience. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Advantages of Air Transport. 2007) 49 .Contemporary Logistics. Organization of a Shipping Company. Linear Freight Structure. Wood D. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Constraints. I. Freight Forwarders Stevedores. Shipping Agents.T. Shipping Association. Importance of Logistics. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Logistics Excellence.

Classification of Insurance Business viz. IRDA Act 1999. Conceptual Framework.N. Wealth Tax Act 1957. New Delhi) 2. Insurance Companies. & Srivastava S.Fundamentals of risk & Insurance (John Wiley & Sons.I (10 sessions) Introduction and Scope of Insurance.Insurance & Risk Management (New Age Publication. UNIT . Financial Market. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors.. Underwriting guidelines.Product framing.Role of Financial Institutions.III (10 sessions) Risk Management and Underwriting Role of Actuaries. . Ganguly Anand .C. Nature and Scope of Insurance. Delhi) 5. Kakkar D. Insurance Act 1938. Life Insurance and General Insurance. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Srivastava D. Vaughan & Vaughan . Mutual Funds.N. Principles of Life Insurance and Governance of Insurance Business. New Delhi) 50 .Insurance Management (New Age International Publishers.. Unit Trust and Mutual Funds.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Code of Conduct in Advertisement. Tax Benefits under Life Insurance Policies Suggested Readings: 1.Insurance Principle & Practice (Sultan Chand & Company Ltd.. Financial Planning and Taxation. Income Tax Act.Indian Insurance Industry Transition & Prospects (New Century Publications. Consumer Protection Act 1986. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Mishra M. Ombudsman Scheme. New York) 4.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Srivastava Shashank . Bank Deposit Schemes.Historical perspective. Hours : 40 UNIT . Structure and functions.N. Shares. Life Insurance Corporation Act 1956.II (12 sessions) Financial Aspects of Insurance Management. Housing Finance. New Delhi) 3. Meaning. Married Women's Property Act 1874..

Suggested Reading: 1. Tourism Products of India (World Heritage Countries). Departments of Hotel. UFTAA. Hotel Organization Structure. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Responsibilities. Hotel Categories – Star Rating. Glassware. Jones Peter. Lee-Ross Darren . Evolution and Growth of Hospitality Industry. 3rd Ed. TAAI. Traits & Duties of House Keeping Staff. Hospitality Industry in Today's Scenario. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Banquets.Public House and Beverage Management (Butterworth) 7. Caroline Ritchie . 1st Ed.) 8. WTO. Basic Travel Regulation. 1st Ed. The cover. Negi Jagmohan . Types of Hotel Rooms. Stephen Ball. G. ICAO. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Service Equipments: Linen. Kotler Philip. Origin & Nature.) 2. Evolution of Tourism Industry.) 51 . Typologies of Tourism. . Furniture. Michael Flynn.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Knowledge of other Departments. Menu. James A. Marketing for Hospitality and Tourism: Service Characteristics. Bowen John and Makens James .Hotel Front Office Management (Wiley) 3. Economic & Environmental.Marketing for Hospitality and Tourism (Pearson Education. Significance & Impacts of Tourism: Socio – Cultural. Alcoholic & Non Alcoholic Beverages. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Tableware.Hospitality Operations: A System Approach (Cengage Learning.Hotel House Keeping (Oxford University Press) 4.HRM in Tourism and Hospitality (Cengage Learning. Bardi . Targeting and Positioning of Hospitality Industry. Briefing. FHRAI. Travel Motivators. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Plans & Rates. Segmentation. Importance of Hospitality Management. Components of Tourism. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Concept of Domestic & International Tourism.Hotel and Tourism Laws (Frank Brothers) 6.Hotel House Keeping Training Manual (Tata Mc Graw Hill. 1st Ed. Sudhir Andrews . Smritee Raghubalan .) 5. PATA. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Kirk David and Lockwood Andrew . Raghubalan. Chinaware. Classification of Hotels.

SUGGESTED READINGS 1. financial projections. social cost-benefits. market survey.) 2. categories of project. demand forecasting technical factors-Material inputs. The concept of project management . Project formulation and preparation : Market and demand estimation. means of financing.Project : Preparation . evaluation of the project . work schedule. Chandra Prasanna . Monitoring and post implementation. Financial.MBA OP 03 : PROJECT MANAGEMENT Max. project management teams and coordination. project development cycle. Forms of project organizations.Economic. Chaudhary.Project Planning and Control (Vikas) 3. Legal and Social appraisal of the Industrial Projects. Unit II(12 Sessions) Project Formulation Project identification. exchange rates. Budgeting and Implementation. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. civil works. plant capacity. Unit III (10 Sessions) Process of Project Appraisal Technical . Monitoring and Control of Projects Project scheduling. cost of project. Unit IV (10 Sessions) Implementation. treatment of risk and uncertainty. layouts. Mohsin M.tools & techniques of project management. network techniques for resource and cost budgeting and scheduling. . technology. estimates of cost. sensitivity analysis and probability approach single as well as multiple projects. Problems arising due to rate of discount. 5th Ed. production. wage–rate. treatment of taxes. location and site. charts. (TMH.Appraisal.project financing. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. S – Project Management (Tata Mc Graw Hill) 5.

Land and Labour in India (Asia Publishing House) 4. Sociological Segmentation. Social Structure of Rural Society.Rural Marketing Environment. Thomson Rule of Market Index. . Marketing Rural Non-Farm Products. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types.P. Warren M . Challenges.Economic and Social Development (Academic Foundation) 5. Market Size and Physical Structure of Rural Society.MBA OP 04 : RURAL MANAGEMENT Max. Prag P A . Corporate Interest in Rural Market. Sources of Finance. Thorner Daniel and Morner Alice . Lin-Quest and MICA Rating. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Pricing and Promotion Strategies. Different Marketing Agencies and Institutions. Requisites of a Good Finance System. Agricultural Marketing.) 53 . Schemes and Patterns of NABARD. Gopalaswamy T. Product. Importance. National Level Credit Agency. Types of Rural Communication. Dissemination of Market Information. Targeting.S. Use of Durable and Non-Durables by Indian Rural folk. Advantages of Market Report and Market Report. Deu S.Occupational Segmentation. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Mahendra and Basu K. Government Efforts.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Suggested Readings1. . Selection of Segments. Introduction to Rural Financing. Marketing of Consumer Durables. Rural Market Segmentation. Functions of NABARD.NABARD. Methods of Collection of Information. Behaviour of Rural consumers. Socio-Economic Reforms. Rural Communication-Challenges and Strategies. Marketing Network. Classification of Rural Product and Rural Market. UNIT IV (12 Sessions) Marketing Research.Rural Diversification (EG Books) 3. Various Types of Distribution Channels in Rural Marketing. Problems and Strategies (Vikas. Major techniques of Market Research. 1st Ed.

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