TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04
1. 2. 3. 4.
Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04
1. 2. 3. 4.
Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04
1. 2. 3. 4.
Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04
1. 2. 3. 4.
Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04
1. 2. 3. 4.
International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04
1. 2. 3. 4.
Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….
(IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.
EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
During the training. 3. its structure. Relevant tables and bibliography should support it. ordinarily assigned by the organization where student undergoes training. During the course of training.SUMMER TRAINING PROJECT REPORT: 1. The Report will have two certificates. The College/Institute will facilitate this compulsory training for students. performance products/services and problems faced. One comprehensive chapter must be included about the organization where the student has undergone training. The report should ordinarily be based on primary data. The report will be typed in A-4 size paper. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results.
RESEARCH PROJECT REPORT: In fourth semester. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. It will contain
. 2. Part II of the Report will contain the study of micro research problem. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. conclusions and recommendations. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. after the completion of training will submit a report to the College/Institute. analysis of data collected. importance of the study. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). The training will be of 6 to 8 weeks duration. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. This should deal with brief history of the organization. However. Research methodology. service or financial organization. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. The report will contain the objectives and scope of the study. The student is expected to answer to the queries and questions raised in such a meeting. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. 4. 6. the organization (where the student is undergoing training) will assign a problem/project to the student. It should reflect in depth study of micro problem. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. The report will be evaluated by two external examiners. This chapter will form part I of the Report. the project report will be referred to the third examiner. 7. The research project report will carry 150 marks. 5. every student of MBA will undergo on-the-job practical training in any manufacturing. These two certificates should be attached in the beginning of the report. In case the difference in the awards given by the examiners is 30 or more marks. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. It is mandatory that the student will make presentation in the presence of teachers and students. The average of the marks awarded by the 2 two examiners will be taken into account for the results. The student. At the end of second semester examination. Experience of teaching MBA classes as guest faculty shall not be counted. use. 8. There will be no internal examiner. which will form part of third semester examination.
COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship.
.relevant charts. The student will submit three copies of the report to the Head of the MBA program. The number of pages in the report will be 75 or more. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The report should be typed in A-4 size paper. This is also to see the articulation of what is being learnt by them. diagrams and bibliography.
Recruitment & Selection.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Social System Approach. Pre-control of Inputs. Delegation of Authority. Nature. Decision Making. Barriers to Communication. Direction and Supervision Motivation: Concept. 8th Edition) 4. Motivation and Performance. Importance. Organizing: Concept. Quality of Work Life. Training & Development. Job Design. Alternative Change Techniques. Concurrent Control of Operations. Morale Building. Types of Planning. Administration. Approaches for Improving Motivation. Management Vs. Span of Control. Importance of Communication.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Management : Art and Science. Hawthorne Experiments and Human Relations. Organisation Theories. Leadership Style. 5th Edition) 5. Shift to Ethics. Key to Planning. An Integrated Control System.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT
Max. Hillier Frederick S.Management (Prentice Hall of India.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Objectives and Significance of Planning. Organisational Design. Koontz . Evolution of Management: Early contributions. Characteristics of Quality Managers. Functions of Leaders. Combining Jobs: Departmentation. Communication Channels. Change and Development: Model for Managing Change.Management (Prentice Hall of India. Authority & Responsibility. Developing a Quality Control System. Decision Theory Approach. Business Ethics and Social Responsibility: Concept. 6th Edition) 2. Process of Planning. The Quality Concept Factors affecting Quality. Taylor and Scientific Management.P. Performance Appraisal Directing: Concept. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. and Decenzo David A. Types of Control. Need for Change. Robbins S. Ist Edition 2008) 3. . and Hillier Mark S. Stoner. Total Quality Control. System Approach. Methods: Pre-control: Concurrent Control: Post-control. UNIT III (10 Sessions) Staffing: Concept. Forces for Change. Communication: Communication Process. Suggested Reading: 1. Management As a Profession. 2nd Edition 2008) 6. Levels of Management. Post Control of Outputs. Fayol’s Administrative Management. Theories Of Motivation. 12th Edition 2008)
.Principles of Management (Tata Mc Graw Hill. Weihrich Heinz and Koontz Harold . Hours : 40 UNIT I (8 Sessions) Management: Concept. Tools of Ethics. Robbins & Coulter . . Barriers to Effective Planning. Forms of Organisational Structure. Leadership Development. Management Skills. Freeman & Gilbert Jr . Pay and Job Performance. Manpower Planning. Bureaucracy. New Trends in Organisational Change. Scope. Controlling: Concept. Planning Premises and Forecasting.
pricing under monopoly. two variableLaw of returns to scale. product line pricing. full cost pricing. 2005).Managerial Economics (Vikas Publication. Monopoly: Feature. Dynamic Surplus theory. Monopolistic: Features. Analysis and its uses for managerial decision making. Koutsyannis A .Price. Mithani D. Petersen Craig H.Managerial Economics (Oxford. 2007) 6. Determinants of Demand. Concepts and various methods of its measurement. Atmanand – Managerial Economics (Excel Books. Damodaran Suma – Managerial Economics (Oxford 2006) 2. 2nd Edition)
. determination of price under perfect competition.MBA 012 : MANAGERIAL ECONOMICS
Max. Elasticity of Demand. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics.
UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept.N. price skimming. Law of Supply. Law of Demand. Dwivedi D. types and causes. Nature and Scope of Management Economics. Hirschey Mark – Economics for Managers (Thomson. Dominick Salvatore . penetration pricing. Price determination. Significance in decision-making and fundamental concepts. short-run and long-run cost curves and its managerial use. Price Discrimination. Cost concept and analysis. Oligopoly: Features. Risk & Uncertainty bearing theory and Innovation theory. etal. Business Cycle. UNIT-II (12 Sessions) Demand Analysis. Production concepts & analysis.Principles of Economics (Himalaya Publishing House. Income. 2006) 4. single variable-law of variable proportion.M. . Pricing Strategies.
UNIT-IV (08 Sessions) National Income. India Edition. Cross and Advertising Elasticity. cartels. .Modern Microeconomics (Macmillan. Market Structure: Perfect Competition. Production function. Supply Elasticity. product differentiation. Objectives of a firm. price leadership. Exceptions to the law of Demand. Supply Analysis. 2007) 3. features. 7. measurement of Elasticity of Demand. 7th Edition) 8. kinked demand curve. 2007) 5.
Suggested Readings: 1. – Managerial Economics (Pearson Education. Inflation. significance and methods. Profit concept and major theories of profits. Uses of Elasticity of Demand for managerial decision making. Demand forecasting meaning. pricing under monopolistic competition.
profitability ratios.Financial Accounting: A Managerial Perspective (PHI.
. 3) Ramchandran & Kakani . Cash Flow Statement: Various cash and non-cash transactions.Financial Accounting for Management (Pearson Education. 2nd Edition). 9th Edition) 6) Ashish K. market capitalization ratios .Fundamentals of Accounting and Financial Analysis (Pearson Education.Essentials of Financial Accounting (PHI. Common Size Statement .Accounting and Finance for Managers (Taxman. 4) Ghosh T P .N & Maheshwari S K – An Introduction to Accountancy (Vikas. Bhattacharya.Financial Accounting for Management (TMH. journalizing of transactions. 2) Mukherjee . Profit & Loss Appropriation account and Balance Sheet.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS
Max. preparation of Cash Flow Statement and its analysis. Matching of Indian Accounting Standards with International Accounting Standards.
Unit IV (10 Sessions) Funds Flow Statement: Meaning. 5) Maheshwari S.
Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. patents and goodwill. Preparation of Funds Flow Statement and its analysis . 1st Edition) 9) Gupta Ambrish .P. 3rd Edition) 8) Maheshwari S.
Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. activity ratios. New Delhi) 7) Ghosh T. Policies related with depreciation. 1st Edition). service & banking organizations. 1st Edition).N & Maheshwari S K – A text book of Accounting for Management (Vikas. Profit & Loss Account. Comparative Balance Sheet and Trend Analysis of manufacturing. trademark. 1st Edition). conventions and principles. 2nd Edition). preparation of final accounts.
SUGGESTED READINGS 1) Narayanswami . 2nd Edition) 10) Chowdhary Anil . Preparation of Schedule of Changes in Working Capital. Hours: 40
Unit I (6 Sessions) Overview: Accounting concepts. liquidity ratios. inventory and intangible assets like copyright. International Accounting principles and standards. Concept of Gross and Net Working Capital.solvency ratios. Accounting Equation. flow of cash.Financial Accounting for Managers (Taxman.Financial Accounting for Management (TMH.
Conceptual Foundations and Importance. Davis. Nature. Conflict: Concept. Function. Dysfunctional Groups. Sources of Power. Relationship with Other Fields. Functionality and Dysfunctionality of Conflict.Human Behaviour at Works – Tata Mc Graw Hill. Sources. Types. Process of Organisational Culture. Personality Attitude and Job Satisfaction.
UNIT II (10 Sessions) Perception and Attribution: Concept. Classification of Conflict Intra. Group Processes and Decision Making. Process.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7.MBA 014 : ORGANISATIONAL BEHAVIOUR
Max. Formal and Informal Groups. Management and Behavioural Applications of Perception. A Paradigm Shift. .Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Nature. . Behaviouristic Framework and Social Cognitive Framework. Pareek. Attitudes and Workforce Diversity. Organisational Culture : Concept. Types and Theories of Personality Shaping. Intergroup and Organisational. Leadership: Concept. Keith . Organisational Behaviour: Cognitive Framework. Hours : 40
UNIT I (8 Sessions) Concept. Resistance to change. Luthans Fred . Analysis of Interpersonal Relationship. Behavioural and Situational Theories.Organizational Behaviour (Tata Mc Graw Hill) 3. Blanchard. Involvement. Learning: Concept and Theories of Learning. Elements of Culture. New Delhi).
UNIT III (10 Sessions) Motivation: Concepts and Their Application. Glinow Mary Ann Von & Sharma Radha R. Personality: Concept. Managing resistance to change. 12th Edition) 5. Suggested Reading: 1. Individual. Theories. Management Challenge. Resolution of Conflict. . Attitude: Concept. Motivating a Diverse Workforce. Authority and Influence. Nature. Kenneth H and Johnson Dewey E. Approaches to Power. Mc Shane L. 12th Edition) 2. . New Delhi. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept.Organizational Behaviour (Pearson Education.
UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Implementing Change. Hersey Paul.Behavioural Process in Organization (Oxford 4 IBH. Udai . Robbins Stephen P. Nature. Causes of Stress. Group Dynamics: Definition. Newstrom John W. Implications of Organisation culture. Interpersonal. Kurt Lewin Theory of Change. Meaning and Types of Grievance and Process of Grievance Handling. Models of Organizational Behaviour. Political Implications of Power: Dysfunctional Uses of Power.
. Importance. Characteristics. Employee Recognition. Principles. Process and Importance. . Style and Theories of Leadership-Trait. 8. Group Cohesiveness. Stress: Understanding Stress and Its Consequences. 8th Edition) 6.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Steven. Stages of Group Development. Attitude Measurement. Managing Stress. Greenberg Jerald and Baron Robert A. Charactersitics. Distinction Between Power. 3rd Edition) 4.Organizational Behaviour (Tata Mc Graw Hill.
Components of time series.An Introduction to Statistical Methods (Vikas1995. Addition and multiplication theorems. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. 6) Levin Rubin .
Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Formulation of Hypotheses. Types of index numbers. Probability Theoretical Distributions: Concept and application of Binomial. 7th edition) 4) Sharma J K .Fixed base and Chain base methods. Correlation:. Techniques of association of Attributes & Testing.MBA 015 : BUSINESS STATISTICS
Max.V. Trend analysis: Least Square method . Coefficient of Variation ( C.Quantitative Analysis for Management (Prentice-Hall. Poisson and Normal distributions
Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Measures of Dispersion: Range.
Unit II (12Sessions) Time series analysis: Concept.Statistics for Business and Economics (Vikas 1998.Business Statistics (Tata Mc Graw Hill 2nd Edition). Skewness.Ist Edition). Regression:. Median and Mode and their implications. Standard deviation . Index Numbers:. 7th Edition). Construction of Price. Partial and Multiple correlation & regression :.An overview. uses of index numbers.Statistics for Management (Pearson 2000. New Delhi. 5) Gupta C B.Linear and Non. 3) Render and Stair Jr . 2) Chandan J S .Business Statistics (Pearson Education 2nd Edition). Mean deviation.
SUGGESTED READINGS 1) Beri . t-test.Meaning . Karl Pearson and Spearman rank correlation. Quantity and Volume indices:. Measures of central tendency: Mean. Regression equations and their application . Applications in business decision-making. Bayes’Theorem and its applications.Meaning and types of correlation. Gupta V .Meaning .) .Linear equations. F-test and Chi-Square test.
. Additive and Multiplicative models. 23rd Edition). Kurtosis. Application of Ztest.
Usefulness. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. 5.. A Brief Account of Marketing of Services. Functions of Marketing Management. Koshy Abraham and Jha Mithileshwar . Planning. Rural Marketing. 13th Edition).Fundamentals of Marketing (Mc Graw Hill) 3. Kotler. Consumer Behaviour . Pricing Strategies. Ramaswamy V. Importance & Process. Publicity and Public Relations. Channels of Distribution for Consumer/ Industrial Products. Market Targeting – Introduction. Stanton William J . Kurtz and Boone – Principles of Marketing (Thomson India edition. Personal Selling. Product Life cycle . Philip and Armstrong Graw . Differentiating the Product. Branding and Packaging Decisions. Keller Kevin Lane. Benefits / Purpose and Limitations of Market Segmentations.J.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill.Introduction. 7.Introduction. Marketing Vs Selling. Market Segmentation Procedure. Kotler Philip. Qualities of Marketing Manager. Implementations and Control (Pearson Education 12th Edition).S. B2C. Importance and Scope of Marketing. Marketing Information System and Marketing Research. Etzel M. Product Decisions. Wants. Procedure. Objectives. Markets and Marketers.Needs. Product-Mix. Basis for Consumer/Industrial Market Segmentation. and Stanton William J . Sales Promotion.MBA 016 : MARKETING MANAGEMENT
Max. Management of Channels: Current Trends in Wholesaling and Retailing. Pricing Objectives. Hours : 40 UNIT I (12 Sessions) Introduction. B2B and C2C. Retail Distribution System in India.
UNIT IV (12 Sessions) Pricing Decisions.Marketing Management: Planning. Advertising.
UNIT II (8 Sessions) Market Segmentation. Failure of New Products. Customer. and Namakumari S . CRM.
UNIT III (8 Sessions) Marketing . 11th Edition). Policies Methods of Setting Price. 2007)
. New Product Planning and Development Process. 3rd Edition). Consumer Markets and Industrial Markets. International Marketing etc.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Philosophies of Marketing Management. Direct Marketing through Internet.Mix Decisions. Marketing – Mix. Kotler Philip .Principles of Marketing (Pearson Education.Marketing Management. Marketing Organisations. Product Positioning . Walker B.
Suggested Readings: 1.Stages and Strategies for Different Stages of PLC. Implementation and Control (Macmillian. 8. Factors Affecting Channel Distribution. Factors Affecting Marketing Environment. Segmenting the Market. Definition. Consumer. 6. Product Positioning Strategy. Analysis. 15th Edtion). Mc.J. New Product Development-Concept and Necessity for Development. Demands. Marketing Environment. Elements of Marketing . 4. Promotion: Promotion-mix. Electronic Marketing. 2. Strategic Marketing Planning. Concept of Marketing Management.
compiler. Internet Protocols. Human Resource.. advantages and limitations of a computer. Elements of GUI based operating systemWindows-Use of menus. Kakkar DN. (Vikas) 5.
Suggested Readings 1.) Internet:Overview of Internet. queries. Types and Classification. Network topologies. forms and reports in MS-Access. voice speech devices. Components of computer networks (servers. Issues in Implementing Electronic Commerce.Introduction to Computers (Leon Vikas. functional components of a computer system-(Input unit. Functions.
Unit III (Session 8) Computer Networks:Overview of Computer Network. Architecture & Functioning of Internet. characteristics. Leon . 4.
Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. presentations. Marketing. downloading & uploading from Internet. Memory and output unit).Information Technology: Inside and outside (Pearson. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Operating System: Definition. Goyal R – Computer Applications in Management (New Age. such as Production / Operations. Bar code reader.Fundamentals of Information Technology. Search engines. RDBMS. 2. URL. switches. Functioning inside a computer. Application of these softwares’ for documentation and making reports. Software: Introduction. ISPs. Types of computer networks (LAN. Essential Components of computer Hardware: (a) Input devices . Advantages & disadvantages of e-commerce. tools and commands of windows operating system. 1st Edition). preparation of questionnaires. Finance and Materials Management. Flash Memory etc. Domain names. MS-Excel and MS-PowerPoint. Recent trends in database. (b) Output devices . MICR. printers.. searching. interpreter and assembler. Basic services over Internet like WWW. 1st Edition). Leon A and Leon M . Introduction to languages. Comparison between Traditional commerce and E-commerce. Gopher etc. network interface cards. scanner. plotters etc. Optical storage devices. Components of DBMS.(c) Storage Devices – Magnetic storage devices. 1st Edition).MBA 017 :Computer Applications in Management
Max. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. hub.
Unit IV (Session 10) E-commerce: Introduction.keyboard. printing devices. 3. tables and reports (Practical) Database Management System : Overview of DBMS. CPU.Computers Today (Galgotia. Types of memory and memory hierarchy. 1st Edition). Web browsing. Cyganski . IP addresses. digital camera etc. OMR. Basandra SK .Visual Display Unit. workstations. MS Access: Overview of MS-Access. etc. FTP. Telnet. Buying & Selling on Internet. Types of software with examples. WAN and MAN). cables. e-mail. classification of computers. Web Browsers. Creating tables.
UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. clarity in writing. 4th Edition) 6. principles of successful oral communication. Sharma R. EMPLOYMENT COMMUNICATION : Writing CVs. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. videoconferencing
UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. e mails. two sides of effective oral communication. workshop. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Minutes of Meeting. conferences.K. overcoming the difficulties of the case method. timing. types of interview. Lesikar RV & Pettit Jr. Layout of business letter. participants. 3. effective listening. SMS. different types of cases.D. Impact of Technological Advancement on Business Communication. Types of business letter. Notice. Internet. what is a report purpose. Interviewers preparation. venue of meetings. WRITTEN COMMUNICATION Purpose of writing. Advanced visual support for business presentation.
RECOMMENDED BOOKS: 1. leading meetings. scanning). skimming. electronic writing process. M.Business Communication (Sultanchand & Sons Publication). reading a case properly (previewing. Planning meetings. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. 7 C’s of communication. case analysis approaches (systems.
. process of communication. principles of effective writing. behavioral. Body language.Business Communication (Excel Books).MBA 018 : COMMUNICATION FOR MANAGEMENT
Max. types of visual aid. writing technique. designing a presentation. writing memos. 5. candidates preparation. Sehgal & V. Intranet. dos’ and don’ts for case preparation
UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. Rajendra Pal . GROUP COMMUNICATION Meetings. teleconferencing. media interviews. non–verbal communication. reading. P. decision. analyzing the case. Tayler Shinley – Communication for Business (Pearson Education. 1st Edition 2006). press conference. strategy). defining and classifying communication. Business etiquettes. barriers & gateway in communication. communication structure in organization. Media management. objectives. importance of communication in management. 4. Khetrapal .C. interview. Appearance & Posture. the press release.. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. Communication networks. Group discussions. Paralanguage. Seminars. purpose of communication. 2. kinds and objectives of reports. Chaturvedi – Busines Communication (Pearson Education. 3rd Edition). 10th Edition). Practicing delivery of presentation.
5. basic philosophies of Capitalism and Socialism with their variants.
UNIT-III (12 Sessions) Philosophy and strategy of planning in India. nature and scope. Industrial Policy in recent years.MBA 021 : BUSINESS ENVIRONMENT
Max. Financial Sector reforms. Legal.
UNIT-IV (12 Sessions) E-Banking in India-objectives.Business Environment Text and Cases (Tata Mc Graw Hill).Economic Environment of Business (Himalaya Publishing House. Francis Cherunilam – Business Environment. Environment Scanning: meaning. 3rd Edition). Concepts of Mixed Economy.I (8 Sessions) The concept of Business Environment. Depository system in India (Options. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). EXIM policy. FEMA. 1st Edition). Debit and Credit Cards.
. An introduction to MRTP. Global Competitiveness. trends and practical uses-Recent technological developments in Indian Banking (ATM. Technological and Global environment. the process of environmental scanning. New Economic Policy. The changing dimensions of these laws and their impact on business. Shaikh & Saleem . significance and nature. Socio-cultural. Suresh Bedi . FDI policy. 3. 2. Policy with regard to small scale industries. Narasimhan Committee Recommendations. Text and Cases (Himalaya Publishing House. banking structure reforms. Mishra S K & Puri V K . Paul Justin . EMI. Consumer Protection Act. Social Responsibility of business enterprises. EFT) Consumerism. 8th Edition). the monetary policy and fiscal policy. Hours : 40 UNIT. Futures and Derivatives) RBI-Role and functions.
UNIT-II (8 Sessions) Overview of Political. SEBI Act.Business Environment (Excel Books.Business Environment (Pearson. 1st Edition) 4. Globalisation. Interaction between internal and external environments.
Suggested Readings: 1. Stock Exchange-BSE-NSE.
Agency. Contract of Indemnity and Guarantee. Remedies. Procedure for complaints under the act. Acknowledgment and Dispatch of Electronic Records. Bailment and Pledge.Business Law (Vikas Publication. Companies Act. Presentment. Electronic Governance. Doctrine of Implied Authority. Holder and Holder in due course. Crossing of Cheques. Legality of object. Right of Unpaid Seller against the Goods. Meetings. Breach. Noting and Protest. Discharge from Liability. Registration of Firms. Regulation of Certifying Authorities. Capacity to Contract. Minor as a partner. 2000 Definition. Presumption. Quasi contracts. 13th Edition) 2. Dissolution of firms. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Kinds of negotiable instruments. Formation of a valid Contract . 7th Edition).
UNIT IV (8 SESSIONS) Consumer Protection Act. Free consent. . Articles of Association. Gulshan J. Kinds of Companies.Principles of Mercantile Law (Eastern Book Company. Negotiation.C. Duties of Subscribers. Passing of Property. 1872 Definition of a Contract and its essentials. Promissory Note. Impossibility and Frustration. Consideration. Winding up. Digital Signature Certificates.Offer and Acceptance. Sale of Good Act. 4th Edition) 3. 1930 Definition of a Contract of Sale. Registration and Incorporation.MBA 022 : BUSINESS LAWS
Max.Business Law Including Company Law (New Age International Publisher. Prospectus. 1932 Definition of Partnership and its essentials.J. Sense Electronic Records and Sense Digital Signatures. Appeals.
Suggested Readings 1. 1881 Definition and characteristics. Remedies for Breach. Discharge of a Contract by performance. Directors: Their powers and duties. Bill of Exchange and Cheques. Rights and Duties of Partners : Types of Partners. Conditions and Warranties. Relevant Acts
UNIT II (12 SESSIONS) Partnership Act. Memorandum of Association. The Information Technology Act. . Enforcement of orders and Penalties. Redressal Machinery under the act. Damages for breach of a contract. 1956 Aims and Objects of the Act. 4. Avtar Singh . Bouncing of Cheques. Penalties and Offences. 1956 Nature and Definition of a Company.
UNIT III (10 SESSIONS) Negotiable Instrument Act. Kuchhal M. Digital Signature.
Business Research Methods (Tata Mc Graw Hill. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers.MBA 023 : RESEARCH METHODOLOGY
Max. 4th Edition) 6. Check Questions. 2004)
UNIT II (8 Sessions) Collection of Data: Concept of Sample. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Length of Questionnaire. Beri G. Precautions in Preparation of Questionnaire and Collection of Data. Types of Research. Determination and Selection of Sample Member. Editing and Tabulation of Data.
Suggested Readings: 1. Precautions in Preparing the Research Report. Sample Size and Sampling Procedure. Bibliography and Annexure in the Report : Their Significance.Research Methods for Business students (Pearson Education.
UNIT III (10 Sessions) Analysis of Data: Coding. Sequencing of Questions. Types of Data: Secondary and Primary.C . Gravetter . 9th Edition) 2. Measure of Dispersion and their Advantages. Saunders . Panneer Selvam . Suggestions and Recommendations to the Concerned Persons. Various Methods of Collection and Data. Problems and Precautions to the Researchers. Various Types of Sampling Techniques. 2nd Edition. Process of Research: Steps Involved in Research Process. Edition 2008) 4. Types of Questions. Measurement and Central Tendency.Marketing Research (Tata Mc Graw Hill. 2007) 3.
UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. 2nd Edition. Types of Business Problems Encountered by the Researcher.Research Method for Behavourial Sciences (Cengage Learning) 5. Use of SPSS in Data Analysis. Research Design : Various Methods of Research Design.Research Methodology (Prentice Hall of India. Drawing Conclusions. Preparation of Questionnaire and Schedule. Application and Analysis of Variance (ANOVA). Cooper and Schindler .
Operations Research (S. Saddle Point. Crashing of operations.Machines Problems.
Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Taha Hamdy . duality. Applications of CPM and PERT techniques in Project planning and control. Decision tree approach and its applications. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. uncertainty and risk situations. Pure and Mixed Strategy Games. Dominance Method and Graphical Method for solving Mixed Strategy Game.K. 3rd Edition). Applications of Queue model for better service to the customers. Assignment model: Algorithm and its applications. Scope and Applications of Operation Research in managerial decision-making. 7th edition) Sharma J K .Quantitative Techniques (Vikas 1996. graphical and simplex method of solving LP problems.
Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Project Management: Rules for drawing the network diagram. Chand.Uses.
Unit III (6 Sessions) Game Theory: Concept of game.
SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . 3rd Edition) Kapoor V. Odds Method.Operations Research . sensitivity analysis. Two jobs and m .Operations Research (Pearson. Hours : 40 Unit I (6 Sessions) Operations Research:. replacement of assets which fail suddenly. Decision-making environments:.Decision-making under certainty. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.MBA 024 : OPERATIONS RESEARCH
Max. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. 2003. 4th Edition)
. Replacement Problem: Replacement of assets that deteriorate with time. . Kothari . Two-person zero-sum game. 2nd edition).An Introduction (Prentice-Hall.Quantitative Techniques in Management (Tata McGraw-Hill. n Jobs and Three Machines.
1997. Production Cycle. 2000. coverage. Scheduling types & principles.Production and Operations Management (Vikas) 7) Haleem A. Productivity and Work study. Forecasting types and methods. Factors. VED. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Monitoring and Controlling forecasting models. Method study. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Deming’s 14 principles. 1960) 6) Morton . Quality improvement and cost reduction. Quality circles. Plant Location. PDCA cycle. Measurement of errors. 2004) 8) Bedi Kanishka .Operations Management (Palgrave. Inventory Management – Objectives. Routing Decisions. Work Measurement. master production schedule. EOQ.Jenkins Method. coverage QS 9000 clauses. 2nd Edition)
.Production and Operations Management (Tata McGraw-Hill.
Unit-III (10 sessions) Production Planning techniques.
Unit-IV (10 sessions) Basic concepts of quality. Classification of operations. Exponential smoothening.
Unit –II (10 sessions) Forecasting as a planning tool. Box. Product Design. 5th Edition) 2) Chary .Production & Operations Management (Oxford University Press. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman.7QC tools and 7 new QC tools. Responsibilities of Operations Manager. Process. SED. Definition of production and operations management. R J – Production and Operations Management (Prentice-Hall. Total Productive Maintenance (TPM). Six Sigma.Production and Operations Management (Galgotia books. Inventory control techniquesABC.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT
Max. New Product Development.
SUGGESTED READINGS 1) Adam Jr Everetl E. dimensions of quality. 9th Edition) 3) Hill T.FSN analysis. Line of Balance. Layout Planning. ISO 9000-2000 clauses. Juran’s quality trilogy.
Materials. and its applications and implications. buying etc. cost center. multi product pricing.) 7) Ravi M. 8th Ed. types & importance . 3rd Ed. 1st Ed. preparation of Cost Sheet. and Overhead Variance. replacement. Advantages and Limitations of Budgetary Control.
Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Standard Costing: Concept of standard costs. Comparison of Management Accounting and Cost Accounting. 1st Ed. uses and applications. Value Chain Analysis.) 6) Ravi M.Management Accounting: Principles and Practice (Vikas. replacement. 3rd Ed. Production Budget. Preparation of Cash Budget.Management Accounting (Vikas. Methods of Costing. Role of Cost in decision making. sales etc.) 3) Pandey I M . Kishor – Cost & Management Accounting (Taxmann. Static and Flexible Budgeting. 1987. types of cost.Accounting for Management (Vikas. Labour Variance. 2000. Types of Budget. establishing various cost standards. 1st Ed.
SUGGESTED READINGS: 1) Horngren et al .) 5) Sahaf M A . Labour and overheads and their Allocation and Apportionment. Budgeting and Budgetary Control. Kishor – Advanced Management Accounting (Taxmann.)
.Management Accounting (Tata McGraw-Hill. concept of investment center.MBA 026 : COST & MANAGEMENT ACCOUNTING
Max.Introduction to Management Accounting (Pearson. cost concepts. Differential Costing and Incremental Costing: Concept. Target Costing & Life Cycle Costing : concept. Sales Budget.
Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. 8th Ed. 12th edition) 2) Khan and Jain . calculation of Material Variance. 2000. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Elements of cost . Cost Management. strategies and applications of each. 2002. Neo Concepts for Decision Making: Activity Based Costing. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications.
Unit III (10 Sessions) Budgeting: Concept of Budget. Transfer Pricing : concept. Reconciliation of Cost and Financial Accounting. Methods of calculation of these costs and their role in management decision making like sales. 2004.) 4) Bhattacharyya S K and Dearden J .) 8) Arora M N – Cost and Management Accounting (Vikas. Capital Expenditure Budget and Master Budget. Materials Budget. profit center and responsibility center and its managerial implications.
2003. potentiality of equity shares. Risk and Uncertainty in Capital Budgeting. 9th Ed.)
. 2000. preference shares.MBA 027 : FINANCIAL MANAGEMENT
Max. 12th Ed. 2004.Financial Management (Galgotia. Kishor . Gordon’s Model and Modigliani Miller Model. preference shares. Concept. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.) 3) Knott G . Functions of Finance Manager in Modern Age. 2004) 6) R P Rustagi . 1st Ed. 2nd revised ed.
SUGGESTED READINGS: 1) Pandey I M . Risk and Return Analysis. EBIT-EPS Analysis & Indifference Points. Introduction to Working Capital Financing.Financial Management (Tata McGraw Hill. Profit maximization vs. 2004) 8) Ravi M. Overview of Working Capital Decision: Concept. 3rd Ed. Cost of Capital : Cost of equity. 2004) 4) Khan and Jain . Wealth maximization.
Unit II (8 Sessions) Investment Decision: Appraisal of project. Traditional and Modigliani Miller Approach. Process & Techniques of Capital Budgeting and its applications. inventory and receivables.) 2) Van Horne . Concept and Approaches of capital structure decision : NI. operating and combined leverage alongwith implications. Relevance and Irrelevance Theories of dividend decision : Walter’s Model.) 7) Lawrence J.). weighted average cost of capital and implications.
Unit III (10 Sessions) Financing Decision: Long-term sources of finance. NOI. Factors affecting dividend decision. Time Value of Money. Leverage Analysis – financial. scope and objectives of finance.) 5) Prasanna Chandra .Principles of Managerial Finance (Pearson Education. components. Financial decision areas.Financial Management (Palgrave. factors affecting working capital requirement.Fundamentals of Financial Management (TMH. debentures and bonds as sources of long-term finance. Gitman . 1st Ed.Financial Management (Vikas.Financial Management and Policy (Pearson Education. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. debentures and retained earnings.
Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Working Capital Management: Management of cash.Financial Management (Taxmann.
UNIT II (8 Sessions) Human Resources planning: Definition. Voluntary Retirement Scheme. Nature and Scope.
UNIT III (10 Sessions) Training and Development: Purpose. Transfer and Separation: Promotion – purpose. Human Resources Information system (HRIS): HR accounting and audit. Ivansevich – Human Resource Management (Tata McGraw Hill. Incentive Payments : Meaning and Definition. Compensation Administration: Nature and Objectives of compensation. Performance Appraisal: Definition. Methods and issues of training and management development programmes. Industrial Relations: Nature. and evaluation of process. Prerequisites for an effective incentive system. dismissal. Job Evaluation. components of pay structure in India. Role of HR managers. HRM functions and objectives. Job Specification. 2nd Ed. Strategic Management Process – Environmental Scanning. Job Analysis – Job Description. Grievance Handling Procedure. The systematic approach to recruitment: recruitment policy. importance and approaches of Industrial Relations. Fringe Benefits. recruitment procedures.MBA 028 : MANAGING HUMAN RESOURCES
Max. Human Resources Development in India: evolution and principles of HRD. Aswathappa K . resignation. Procedures and Techniques including 360 degree Performance Appraisal. Rao VSP – Human Resource Management. the design of application form. 5th Ed. The systematic approach to selection: the selection procedure. Dessler – Human Resource Management (Prentice Hall. Transfer – reason. HRD Vs. processes and limiting factors. selection methods. 2. the offer of employment.
Suggestion Readings : 1.)
. Separation – lay-off. principles and types. principles and types. Wage Policy in India – Minimum Wage. Fair Wage and Living Wage. Types and Scope of incentive scheme. recruitment methods and evaluation. Strategy Formulation.). Incentive Schemes in Indian Industries.
UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Personnel functions. 10th Ed. Text and Cases (Excel Books. 4th Ed. Disciplinary Procedure. Strategic Human Resource Management : Nature of Strategies and Strategic Management.) 4. 10th Ed. Difference between HRM and Personnel Management.Human Resource and Personnel Management (Tata McGraw Hill. 3. Purpose of appraisal. purposes. Hours : 40
UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Promotion.). Bernardi – Human Resource Management (Tata McGraw Hill.) 5. retrenchment. Evolution of HRM environment – external and internal. implementation and evaluation.
Unit III (12 Sessions) Inventory Management: Concept. Raghuram G.
SUGGESTED READINGS 1. logistics sub-system. inbound and outbound logistics. . Logistics costs.S. 3rd Ed. Just-In-Time & Kanban System of Inventory management. exercises –numerical problem solving . Essential features. (Pearson. (I. 1st Ed. Features and Implementation. different models.M. buffer stock (trade off between stock out / working capital cost).A. Benchmarkingconcept. 4.) 2.)
. single vendor concept. 1st Ed. Distribution and warehousing management.). SDE / VED Analysis. Chopra Sunil and Peter Meindl . 5th Ed. value and information).) 3. various costs associated with inventory. Agarwal D. benefits and case examples. .
Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.K. management of stores. Key Issues in SCM.A Text Book of Logistics and Supply chain management (Macmillan.Material Management. functions of purchase department and purchase policies. bullwhip effect in logistics.I. Purchasing & Vendor management: Centralized and Decentralized purchasing.Supply chain management (Pearson.) 5. Gopal . 1st Ed.Supply Chain Management (Macmillan. CRM Vs SCM.) . Various flows (cash.
Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. Outsourcing-basic concept. Use of mathematical model for vendor rating / evaluation. various EOQ models. Krishnan Dr. lead time reduction. ABC. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Value Addition in SCM-concept of demand chain management. re-order point / re-order level fixation. accounting for materials. Sahay B.New Delhi.MBA 031 : SUPPLY CHAIN MANAGEMENT
Max.Logistics and Supply Chain Management (Macmillan.
UNIT II (10 Sessions) Environmental Scanning. . Case Study related to the Entire Syllabus.) 5. Strategic Information System. Strategic Management. Mc Carthy D. Finance.. Basic Concept of Strategic Management. and Curran J.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Hunger J. Portfolio Analysis. Scanning Functional Resources. 1st Ed. Functional Strategy. Stability. . Strategic Alliances. Objectives. Vision. Lawrence R. Kazmi Azar . TOWS Matrix. Hours : 40 UNIT I (8 Sessions) Introduction. Corporate Restructuring. Impact of globalization. Glueck William F..Concepts in Strategic Management and Business Policy (Pearson Education. Strategic Decision Making..) 4.Strategic Management (AITBS) 3. Business Policy.
UNIT IV (12 Sessions) Strategy Implementation through structure. Retrenchment & Combination Strategy.R. .Business Policy and Strategic Management (Frank Brothers) 2. Cliff Bowman . Resource based approach.
Suggested Reading: 1.Jauch. Stages of corporate development. and Athreya M. Management and Control. Mission.J. Wheelen Thomas L. Industry Analysis.Business Policy and Strategic Management (Tata Mc Graw Hill. Organization Life Cycle.) 6. HR and Global Competitiveness.B.R.B. Value-Chain Approach. Basic Model of Strategic Management. Mergers & Acquisitions. Competitive Intelligence ETOP Study. David and Rangaragjan Krish .Business Policy and Strategy (Prentice Hall of India) 8. Porters Model: 5 Force and Porters Diamond Model. 1st Ed. Pearce II John A. Activity based Costing. Impact of Internet and E-Commerce. Various Corporate Strategies: Growth/ Expansion. Corporate Parenting. Diversification. GE 9 Cell. through Human Resource Management: through values and ethics. BCG Model. SAP Scanning. 2nd Ed.Cases in Strategic Management (Tata Mc Graw Hill. Corporate Strategy. Mc Kinsey’s 7S Model.. Minichiello Robert J. Thomson . OCP. Strategic Budget and Audit. and Robinson J. Role of Strategic Management in Marketing.
UNIT III (10 Sessions) SWOT Analysis.MBA 032 : STRATEGIC MANAGEMENT
Max. . Strategic Choice. Budhiraja S. and Richard B. Corporate Analysis. Process of Strategic Planning.Business Policty and Strategy (AITBS)
Suggested Readings : 1. Laudon K C and Laudon J P . Ethical Responsibility . Artificial Intelligence(AI) .) 5. Claggett – Information System For Modern Management (PHI. Management Information System(MIS).) 7. Arora Ashok. Becoming an Agile Company. Executive Information System(EIS). Jawedkar W S . Decision Support System(DSS). Bhatia Akshaya – Management Information System (Excel. Classification. The Value Chain and Strategic IS.) 4. Improving Business Quality: Total Quality Management. Operations Support System (OSS). 3rd Ed. Management Support System(MSS).Management Information Systems: Managing the Digital Firms (Prentice Hall. 2nd Ed.Management Information System (Tata Mc Graw Hill. 2nd Ed. Davis & Olson – Management Information System (TMH. 1st Ed. Documenting. Cross Functional Information Systems
Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Information Systems.Management Information System (Tata Mc Graw Hill. Investigation Phase. Customer Relationship Management (CRM). Training. Competitive Strategy Concept.) 3. 1st Ed.) 6. Implementing Business Systems. Ross. . Feasibility Analysis. Technology Ethics. Murdick. Security and Ethical Challenges Of IT. Testing. 12th Ed. Cyber Crime and Privacy Issues. Fuzzy Logical Control System.Business Ethics. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Creating a Virtual Company.) 2. Conversion and Maintenance
Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Using IT for Strategic Advantage: Business Process Re-engineering. Process Control System(PCS). System Analysis (DFD and ER Diagram).)
. Enterprise Collaboration System(ECS). Transaction Processing System(TPS). Applications Of Artificial Intelligence : Neural Networks. 3rd Ed. Prototyping. Virtual Reality .MBA 033 : MANAGEMENT INFORMATION SYSTEM
Max. Expert System(ES). System Design. O’Brien James . Building a Knowledge Creating Company
Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information.
and Kanuk Leslie Lazar . Nature and Scope of Advertising. Management of Advertising Agencies. Overview: Meaning.Integrated Advertising. Objectives of Marketing Communication. IMC Management & Planning Model. Loudon D. Personality and Self Concept. Consumer Attitude Formation and Change. Campaign Planning: Message Creation. 9th Ed.) 4. Best and Coney . Consumerism. Copywriting. Clow and Baack . Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour.Promotion & Integrated Marketing Communications (Thomson. Schiffman Leon G. Organization Buying Behaviour. Consumer Behaviour Models. and Bitta Della . Subcultures.
UNIT IV (16 Sessions) Advertising Management. Role of Advertising in Promotion Mix.Advertising Management (Pearson/ Prentice Hall. STP Strategies for Advertising. 9th Ed. Role of Advertising in Natural Development. 3rd Ed. Promotion Mix.Advertising and Promotion. Process of Advertising. Sponsorship: POP: Supportive Communication. Search and Evaluation.) 5. Customer and Competitor Analysis. Role of Creativity in Copywriting Media Planning.
UNIT III (8 Sessions) Communication. Purchasing Processes.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION
Max. Integrated Marketing Communication (IMC). Personal Influences and Diffusions of Innovations. Role of E-Commerce in Marketing Communication. Challenges in IMC.L.Consumer Behaviour (Pearson/ Prentice Hall.
Suggested Readings 1. Consumer Perception. Consumer Decision Process: Problem Recognition.Consumer Behaviour (Tata Mc Graw Hill.Consumer Behaviour (Tata Mc Graw Hill. PostPurchase Behaviour. 6th Ed.) 7. Advertising and Other Promotional Tools. Promotion and Marketing Communication. Factors contributing to IMC. Ethical and Social Issues in Advertising.) 3.
UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Batra Myers and Aker . Understanding Consumer and Market Segments. Hawkins. IMC Promotion Mix. Semenik Richard J . Reference Group and Family Influences.) 2. 5th Ed. Process of Communication. Consumer Learning. Environmental Influences on Consumer Behaviour: Culture. Belch MA and Belch GE . Social Class. Reasons for Studying Consumer Behaviour. Preparation and Choice of Methods of Advertising Budget. Participants in IMC.) 6. 4th Ed.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Marketing Communication. (Pearson Education. 2004)
. Motivation. Testing of Advertising Effectiveness.
Venture capital process. Creative Performance.Strategic Management (Addison-Wesley. Functions of an Entrepreneur. Internal and External Factors.
Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Theory of Entrepreneurship.Creativity in Organisations (Wheeler. Venture Capital: Venture capital. Classification of Entrepreneurship.
Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation.Innovation & Creativity (Crest) 2001. Entrepreneurial motivation and Barriers. Concept of Entrepreneurship. Incentives and facilities. Bridge S et al. 1998) 3. Institutional support for new ventures: Supporting Organizations. Hunger J D and Wheelen T L . stages in entrepreneurial process. Nature and Overview. 1999) 2. Brainstorming. Culture. Innovation. Value Analysis.Creativity and Innovation (IPP. Role of Woman entrepreneur. Financial and Technical. Policies for SSIs. Govt. International versus domestics’ entrepreneurship. Financial Institutions and Small scale Industries.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Nina Jacob. Stages of economic development. C.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Project Planning: Evaluation. Screening and Project Identification. Development of entrepreneurship. 6. 2003) 5. 1999) 7. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Monitoring and Control segmentation. Marketing. Synectics. Jonne & Ceserani . Couger.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT
Max. locating venture capitalists. . Professionalism vs family entrepreneurs. 4. 1999)
Suggested Readings: 1. Feasibility Analysis: Economic. Dollinger M J . Holt . Creative Problem Solving: Heuristics. Importance of international business to the firm.
Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals.Entrepreneurship (Prentice-Hall.
Upanishads. Horizontal Organisation. Teaching from scriptures and tradition (Geeta.Ltd. Bhatia .Business Ethics (Tata McGraw Hill. Vedas. Ethics and social responsibility.
UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Competitive Strategy. patents. Corporate Governance System Worldwide. Ethics in finance.) 5) Reed Darryl – Corporate Governance.
Suggested Readings: 1) S. Ethics and human resource. Brand Building. The Indian Scene. trade marks. Mahabharata. Promotional Strategies. need of corporate governance code. Economic Reforms & Development (Oxford). 2002) 2) Laura P Hartman Abha Chatterjee . Iyer .S. Code of Corporate Practices. Intellectual property rights like designs. 2007) 3) S. VALUES & ETHICS
Max. Ethical theories and approaches. Ethics and Information Technology. Corporate Social Reporting.Managing for Value (New Age International Publishers. Total Quality Management. Corporate Governance and the Role of Board (BOD). Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Information Technology.Business Ethics and Managerial Values (Deep & Deep Publications Pvt.MBA 042 : CORPORATE GOVERNANCE.K. copy rights. Mergers and Acquisitions.
. Bible and Quran)
UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Social Responsibility of Corporates. Benchmarking. Ramayana. 6th Ed. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Supply Chain Management. Ethics and marketing. Diversification. Corporate Disclosure and Investor Protection in India
UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Corporate Restructuring.
.Understanding Organizational Behaviour (Oxford. Designing Training Programmes.
UNIT III (8 Sessions) Training : Concept. Approaches to Training Needs Assessment.Training for Development (Vistaar Publication. Friedman & Schustack . 4th Ed.)
. TNA Cycle of Events.Theories of Personality (Wiley-India Text Books. 1st Ed. Evaluation of Personality : Sick Personalities and Healthy Personalities. Transactional Analysis. Need and Importance of Training. Evaluation of Training Programmes.
Suggestion Readings : 1. Symbols of Self.) 2. Methods of conducting Training. Developing an Integrated Approach of Learning in Training Programme.Training for Development (Excel Books. 2nd Ed. Sahu R. Psychodynamic Theories .
UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. 1st Ed.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT
Max.Personality: Classic Theories and Modern Research (Pearson) 6.K.et al . Role.) 5..) 3. Tapomoy Deb . Hall Calvin S. Lynton & Pareek . Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Personal Effectiveness. Johari – Window.Carl Jung and MBTI. . 2nd Ed.) 7.Training & Development Concepts & Application (Ane Books.Personality Development (Tata McGraw Hill. Moulding the Personality Pattern. Understanding Process of Learning.
UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs.) 4. Hurlock. Types of Training. Elizabeth B . 6th Ed. Personality Patterns. Persistence & Change. Udai Pareek . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.
Mamoria. Nature of Industrial Relations. concept. Trade Unions and Labour Legislation (Pearson Education. Srivastava SC .Industrial Relations and Labour Laws (Vikas. Factories Act. Trade Union Response. Integrative Approaches to HRM. Venkata Ratnam – Industrial Relations (Oxford.
UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Workmen’s Compensation Act.)
. ILO in IR.) 5. Sinha . 2nd Ed. 1st Ed.Industrial Relations (Excel. unions in the era of liberalization.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS
Max. 1st Ed. objectives. problems of Trade Unions.) 2.) 4. 4th Ed. Payment of Gratuity Act.Industrial Relations.
Suggested Readings : 1. Trade Union.Dynamics of Industrial Relations (Himalayan Publications. . Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Objectives of IR. 2006.Management Approaches.
UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Mamoria CB.) 3. Grievance Handling Procedure.D. International Dimensions of IR. Evolution of IR in India . Workers’ participation in management. unions after independence. Employees Provident Fund Act. 2000. Management Strategy. Singh B. Human Resource Management and IR. 15th Ed. Role of State. functions and role of Trade Unions in collective bargaining. Absenteeism. Gankar .
UNIT III (6 Sessions) Technological Change in IR-Employment issues. Labour turnover. Important Provisions of Employees’ State Insurance Act. Payment of Wages Act. Employers’ Organisation. Labour problems : Discipline and misconduct.
UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Groups – Nature. Ginnett. Leadership and Values. Followers and situation.Leadership in Organisations (Pearson. Teams – Effective Team Characteristics and Team Building. 5th Ed. Advanced Leadership Skills.MBA HR 03 : TEAM BUILDING & LEADERSHIP
Max.) 4. 6th Ed.) 3. Assessing Leadership & Measuring Its effects.
UNIT III (10 Sessions) Groups. Concepts and Myths about Leadership.Leadership.
UNIT II (10 Sessions) Focus on the Leader – Power and Influence.Effective Team Work (Excel Books. Teams and Their Leadership. Team Building for Work Teams. Yukl G . Group Size. Contingency Theories of Leadership.Leader. Leadership Traits. Sadler Philip . Building Technical Competency.
Suggested Readings : 1. Hours : 40
UNIT I (10 Sessions) Leadership – Meaning. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Group Roles. Leadership Behaviour. Leadership and Change. Group Norms. Curphy . Stages of Group Development.) 2. 1st Ed. Hughes. Group Cohesion. Building High Performance Teams. Ginnetts Team Effectiveness Leadership Model. West Michael . Components of Leadership.Leadership (Crest Publishing House)
A Multi theoretical Integrative Approach. 196-197).) 3. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.
.Negotiation Made Simple (Excel Books.) 4. Influence of Culture on Negotiation: Case II .Negotiation Skills for Managers (Tata Mc Graw Hill.
UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept.Counseling and Guidance (Tata Mc Graw Hill. Role of a Counsellor and Model of Conselling. Pareek Udai .
UNIT II (12 Sessions) Negotiation Sub processes: Perception. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.) 7. 1st Ed. By Udai Pareek. Singh Kavita .The Counselling Process.) 2.) 5. Case I . Modern Trends in Counselling – Trends.
Suggested Readings : 1. Strategy and Tactics of Integrative Negotiation.L. 6th Ed.Counselling Skills for Managers (PHI. 5th Ed.30-35 and pp. Characteristics. Approaches to Counselling: Behaviouristic. Second Edition Page 410-415).) 6. (Thomson India. Excel Books pp. Rao S N .Understanding Organisational Behaviour (Oxford) – for case in Unit II. 2nd Ed. SL Rao. . Lewicki. 1st Ed. Patternson .The Dabhol Debacle ( Negotiation Made Simple. 1st Ed. Saunders & Barry . Strategy and Planning for Negotiation.
UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence.MBA HR 04 : NEGOTIATION & COUNSELLING
Max. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Cohen S . Oxford. Rao S. Welfel. Strategy and Tactics of Distributive Bargaining.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.Netgotiation (Tata Mc Graw Hill.
Zeithaml .) 5. Principal Driving Force in Global Marketing of Services. Insurance and Banking. Physical Evidence: Role of Communication in Service Marketing. 5th Ed.) 2.The Essence of Service Marketing (Prentice Hall of India) 6.Services Marketing: People. Marketing Mix Strategies with Special Reference to Credit Cards. Rama Mohana Rao . Services Promotions.
UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing.) 7. Understanding the Customer Expectations. Services Distributions. Importance of Customer Relationship Management : Specific for Service Industry. Woodruff Helen . Baron S and Harrisk . 2nd Ed. Targeting and Positioning of Financial Services. Service Marketing System: Service Quality. Process of Operations and Delivery of Services.
UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends.Services Marketing (Tata Mc Graw Hill.) 3. Key Decisions in Global Marketing. Service Pricing Strategy. Services Strategy and Organizing for Global Marketing. Govind Apte . 1st Ed.Services Marketing: Text and Cases (Palgrave. Service Product Planning. Targeting and Positioning of Services
UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Love lock Christopher . (Person Education. Segmentation and Zone of Tolerance. Developing the Service Product/ Intangible Product.MBA MK 01 : MARKETING OF SERVICES
Max. 3rd Ed.) 4. Characteristics of Services Classification of Services. 1st Ed. Paradigms in Services Marketing.Services Marketing (Oxford University Press)
Suggested Readings: 1. Devising Financial Services. Technology and Strategy (Pearson Education. People and Internal Communication.Services Marketing. Home Loans.Service Marketing (Macmillian. Payne Adrian . Marketing of Telecom/ Insurance Services. Role of Technology in Services Marketing. Understanding Customer Expectations and Zone of Tolerance.
Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. 9th Ed.
SUGGESTED READINGS: 1. Attitude Scales: The Concept of Attitude. Difference between Probability and Non-probability Sampling. Rating Methods. Objective of Sampling. Beri . Components of Marketing Information System. 6th Ed. Difficulties in Applying the Scientific Method to Marketing. Bibliography and Annexure in Report. and Albaum Gerald . Marketing Information System : Concept. Churchill Gilbert A. Scientific Method in the Physical Sciences and Marketing. Distinction between Scientific and Non-Scientific Method. Advantages & Disadvantages of Different Techniques of Sampling.)
. Limitations of Attitude Measurement. Correlation. Difficulty of Measurement.Marketing Research Methodological Foundation (Cengage Learning.
UNIT III (8 Sessions) Measurement and Scaling: Types of Scales.. 5th Ed. Drawing Conclusions. Need for Marketing Information System.Marketing Research (Prentice Hall of India. Objective of Marketing Research. Various Techniques of Sampling. Analysis of Variance. Determining Sample Size. General Procedure in Attitude Scaling.Marketing Research (Tata McGraw Hill. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research.
UNIT IV (10 Sessions) Data Processing. Selected Attitude Scales.) 7. 2nd Ed. Green Paul E. Tull Donald S. Byod & Others . Development of Marketing Measures.MBA MK 02 : MARKETING RESEARCH
Max.Marketing Research: Measurement & Method (Prentice Hall of India. Sampling: What is Sampling. Limitation of Marketing Research.Research for Marketing Decisions (Prentice Hall of India. William G. Primary and Secondary Data: Methods of Collecting Primary Data. Important Experimental Research Designs. . Criteria for a Good Scale. Giving Suggestions and Recommendation to the Concerned Persons. Analysis and Estimation. Component of Attitude.Essence of Marketing Research (Cengage Learning) 8. Zikmund and Babin Barry J. Marketing Research during different phases of the administrative process.Marketing Research (All India Traveler Book Seller) 2. Hypothesis Testing.
UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Advantages & Disadvantages of Primary Data & Secondary Data. Essentials Characteristics for Selecting Secondary Data. Tull & Hawkins . and Iacobuce Dawn .) 3. Methods of Observation. Precautions in Preparation of Questionnaire & Collection of Data.. Process of Marketing Information System. Precautions in Preparing the Research Report. 7th Ed.Marketing Research (Tata McGraw Hill. Scientific Method of Investigation : Scientific Method. Regression Analysis.) 4.) 6. Problem Associated with Sampling. Marketing Research Process
UNIT II (8 Sessions) Research Design: Various Method of Research Design.) 5. Steps in Sample Design. Application of Marketing Research. Nargundkar . Bi-variate Analysis: Chi square. Sources of Error. 4th Ed. Luck and Rubin . Rank Correlation.
Spiro . 6th Ed. and Govoni Norman A. Importance of a Channel.Selling and Sales Management (Pearson Education) 3. Johnson and Marshall . Specialized Distributors and Participants.P .) 6. Distributors: Policies and Strategies. 5th Ed.) 4. Evaluation and Analysis.
UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Qualities of a Successful Salesman. 11th Ed. 8th Ed.Marketing Channels (Prentice Hall of India. Strategies and Cases (Pearson Education.
Suggested Readings 1.) 7. Sales Management Process. Analyzing Market Demand and Sales Potential.I. Channel Conflicts and their Resolutions. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. and Anderson E . Formulating Selling Strategies.
UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.Sales Force Management (Tata Mc Graw Hill. EL-Ansary A. The Ones of Personal Selling. Still Richard R. Coughlan A.T.Sales Management : Theory and Practice (Palgrave) 2.. Cundiff Edward W. Sales Management and Salesmanship. Concept of Personal Selling. Designing Sales Territories and Sales Quota. Rosenbloom – Marketing Channels (Cengage Learning. Leading and Motivating the Sales Force.)
. Preparation of Sales Budget. 7th Ed.) 5. Recruitment and Selection of Sales Force. Role of Sales Manager. Types of Channels. Jobber David and Lancaster Geoff . Sales Contests. Designing the Structure and Size of Sales Force. Process of Personal Selling.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT
Max. Primary Distributors. Training the Distributors Sales Team.
UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Training and Compensating the Sales Force. Donaldson B . Techniques of Sales Forecasting. Goals in Sales Management: Goal Setting Process in Sales Management.Sales Force Management (Tata Mc Graw Hill. Stern Louis W.Sales Management: Decisions.. Distributors Selection and Appointment.
Building and Sustaining Relationships.) 4. 1st Ed. Dunne Patrick M. Market Structure. Vedmani G. Communicating with Customers. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing.. Promotional Strategies used in retailing. Managing Retail Services. Perceptions of Service Quality.Retailing: An Introduction (Pearson Education. Web. Merchandise Management Retail Pricing.
UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Business and International Management. Targeting Customers and Gathering Information. Lusch Robert F. Culture. Cox Roger and Brittain Paul . Structural Change. Display.Retailing (Cengage Learning.) 5. Michael Levi M and Weitz BW .) 6. The Customer and Retail Business: Knowing your Customers. Development and Implementing Plans. Going International. and Cullen P . Internal Store. The Store and its Image. 4th Ed.R .Retailing Management (Tata McGraw Hill. 5th Ed.Retailing : Environment and Operations (Vikas. Financial Dimensions. Retail Institutions by Store-based Strategy-Mix. Definition and Concept. Retail Organisation and Operations Management. Gibson . Motivation and Perception.
UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. The External Store.J. 1st Ed. Mapping Out Society. Visual Merchandising and Atmospherics. 5th Ed. Store Design and Layout. Type of Retail Outlets. Berman B and Evans J. Learning. 1st Ed. and Griffith David A . Strategic Planning.
UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Nonstore-based and other Forms of Non Traditional Retailing.) 2. Newman and Cullen . Choosing a Store Location: Trading Area Analysis. Functions of Retailing Driving Forces for Retailing. Site Selection.. Development and Control. Service Characteristics. Shopping at World Stores. People in Retailing.
Suggested Readings: 1. The Internalization Process. Branding. Attitude. 9th Ed. Newman A.Retail Management (Pearson Education. International Retailing: Internationalization and Globalization.)
.MBA MK 04 : RETAIL MANAGEMENT
Max.) 7.) 3. Retail Planning.Retail Management . Focusing on the Consumer.Functional Principles & Practice (Jaico Publications.Retailing (Cengage Learning.
certificates of deposit. techniques and processes. bank loans. etc. credit period. Khan & Jain . accounts payable. Marketable Securities: Concept. Credit Management in India. objectives of cash management. Benefits of holding inventory. secured term loans. Inventory Management: Minimizing cost in inventory.Working Capital Management –Theory & Practice (Himalaya. risks and costs associated with inventories. Cash Budget. 5th Ed. determination of potential credit policy including credit analysis.) 4. objectives of receivables management. Cash Management Practices in India. P . Collection Policies. bill discounting. commercial papers. Working Capital Policy . order quantity. compensating balances . . Cash Management Models.Working Capital Management (Anmol) 5. Assessment and Computation of Working Capital Requirement. factors affecting size of receivables. Pattern and sources of Working Capital Financing in India. Motives for holding cash. etc. policies for managing accounts receivables. Pandey.)
. overdrafts. V. Techniques of Inventory Management .MBA FM 01 : MANAGEMENT OF WORKING CAPITAL
Max. 9th Ed. short term credit. Profitability–Liquidity trade-off. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. with reference to Government policies. factors determining cash needs. objectives of inventory management. Periasamy. Cash Management: basic strategies. order point etc.M. Bhalla . trade credit. 2007) 3.Working Capital Management (Himalaya.Financial Management (Vikas. Kishore . choice of securities.) 7. Rangrajan and Mishra .K.
Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. Inventory: Need for monitoring & control of inventories. Working Capital Cycle. Overview of Working Capital Management
Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. types.
Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. alternative strategies. Scope and Definition of Working Capital.Working Capital Management (Excel) 2. credit standards.Financial Management (TMH.Aggressive & Defensive. credit terms. Dheeraj Sharma . reasons for holding marketable securities. 2005) 6. factoring. Ravi M.
SUGGESTED READINGS 1. I.Classification. 6th Ed.Financial Management (Taxmann. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature.
2008) 2) Fischer and Jordan . Beta as a measure of risk. Equity Valuation Models. Portfolio Management and Mutual Fund Industry
SUGGESTED READINGS: 1) Chandra P . Capital market theorem. Investor Protection.
Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.
. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. 1st Ed. 6th Ed. Single Index Model. functioning and limitations. valuation. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Bond theorem.Security Analysis and Portfolio Management (Vikas.their nature.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT
Max. trade off. calculation of beta. Sharpe and Treynor measures. Marcus & Mohanti .Security Analysis and Portfolio Management (Prentice-Hall.). calculation. Duration. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision.) 4) Pandian P . Kane. 6th edition) 3) Ranganatham . systematic and unsystematic risk components. structure. valuation.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Valuation of Derivatives(Options and futures): concept. trading. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. 1996. Measures of risk and return. Regulatory Mechanism: SEBI and its guidelines. Portfolio risk and return. Stock Exchange and New Issue Markets . Selection of Portfolio: Markowitz’s Theory.Investment and Indian Perspective (TMH. Valuation of Equity: Nature of equity instruments. Trading of securities: equity and debentures/ bonds.
Unit II (14 Sessions) Risk & Return : Concept of Risk. Finding alternatives and revision of portfolio. Term structure of interest rates.Investment Analysis and Portfolio Management (Pearson Education.) 5) Bodie.
Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. 1st Ed.
Regulation of money and credit. IFCI.
Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Consumer Credit and Plastic Money – concept. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. DFIs in India .Gap analysis.Financial Services (Tata Mc Graw Hill.) 2) Khan M Y . working and strategies for commercial viability . Securitisation in India. Overview of Financial Services: nature. State Level Institutions . Forfeiting. 3rd Ed.Foundations of Financial Markets and Institutions (Pearson Education.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES
Max. Liquidity Management. Discounting and Re Discounting Of Bills.
Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. ICICI. Hire purchase and lease . working and strategies for commercial viability. Evaluation of Lease transaction. Techniques of regulation and rates.IDBI.
Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. RBI – Role and functions. Financial Sector Reforms in India. 2003) 5) Srivastava . 2003) 6) Gurusamy R . scope and importance etc.differences and implications for the business. 1st Ed. nature. Insurance & Mutual Fund organisations Their status. 2004) 4) Bhole L M .Financial Services & Markets (Thomson.Financial Institutions and Markets (Tata McGraw-Hill.
SUGGESTED READINGS: 1) Fabozzi .performing assets. Securitization of Auto loans and housing loans. types. NBFCs Their status. working and uses of each. Asset Liability Management . Strategies for making commercial banks viable. banking sector reforms. Types of lease and their implications. scope and their implications. 1998) 3) Machiraju H R . NABARD. Management of capital funds. 3rd edition.M & Nigam Divya .)
. constituents. Size and scope.R.Management of Financial Institutions (Himalaya. Parties involved.Indian Financial System (Vikas. Management of Non. Monetary and fiscal policies. Other financial services: Factoring. Overview of Foreign Exchange Market. types. determination of commercial interest rates: fixed and floating.capital adequacy norms. RRBs.
Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. 9th Ed. Treatment of losses & unabsorbed items. Tax planning for depreciation. Revision & Review. Tax Avoidance & Tax Evasion.)
. Previous Year. Valuation of assets.
SUGGESTED READINGS: 1) Bhatia H L . 20th Ed.Direct Taxes.Public Finance (Vikas. Objectives of Tax Management. Profits & Gains of Business. Wealth tax on closely held companies. 5) Singhania V K .) 3) Prasad Bhagwati . Residential status.Indirect Taxes – Law & Practice (Taxmann. Revision and Rectification. Tax and business reorganizations: merger and amalgamation. Law & Practice (Taxmann. Appeals. Tax Planning. Non-resident Indians.MBA FM 04 : TAX PLANNING AND MANAGEMENT
Max.S. Filing of returns. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Carry forward and set off losses. Assessment.) 6) Datey V. (Working knowledge is required for these).Tax Planning by Reports (Taxmann. Tax appeals.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . 20th Ed.How to Save Wealth Tax (Vision Book 2001. .
Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries.) 2) Lakhotia R N . 1999. Assessment Year. Income from House Property. 40th Ed. Capital Gains & Income from Other Sources. Tax deductible at source
Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Assessee – types. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Tax planning regarding Employees Remuneration.
) 4) Majumdar and Bhattacharya .Database Systems (Palgrave. Advantages of DBMS. 3rd Ed.Database Management System (Vikas. Triggers.Modern Database Management (Pearson Education. Network Data Model. Knowledge Extraction through Data Mining.)
.Database Management System (Tata Mc Graw Hill. Object/Basic Database Administration/ Remote Data Access. Snapshots.Creating Tables. Physical Database Design.
Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Functional Dependencies.
SUGGESTED READINGS: 1) Beynon -Davies P. Data Models. Views. Functions & Package. Indexes & Sequences. Applying column constraints. Oracle. 1996). Normalisation.MBA IT 01 : DATABASE MANAGEMENT SYSTEM
Unit IV (8 Sessions) Database Utilities.Fundamentals of Database Systems (Pearson Education. Entity-Relationship Model. Hours : 40 Unit I (10 Sessions) Introduction to Database. Relational Data Model.
Unit III (12 Sessions) Structured Query Language. Cursor. Organisation of Database. PL/SQL structure. 6th edition) 3) Alexis and Leon . 2003) 2) Hoffer . Components of Database Management Systems. Procedures. Semantic Data Model. Hierarchy Data Model. Decomposition of Relation Schemes. Security. Inserting Rows. 5) Navathe E . Introduction to data mining & Data Warehousing.
. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Overview of Risks associated with Internet. 1st Ed.) 5. 2nd Ed. Internet Security Standards
Suggested Readings: 1.Dimensions of Planning. Hours : 40
UNIT-I (10 Session) Systems Concept. Managing Risk. Viruses. Process Modeling : Structured English. Implementation. Characteristics of a System. Needs Identification. Data Dictionary. 1st Ed.) 4. Analysis.Feasibility Report. Decision Support System. Investigation. 2nd Ed. Virus Control. Types of Systems. Determining the User's Information Requirements. Initial Investigation.
UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . 7 Ed. Intrusion Detection Risk Management. Disaster Recovery Plan. System Development Life Cycle. Information Security Policy.) 2. Grienstein and Feinman. Types of Attacks. Cryptography and authentication.
UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD).) 3. Creating a secure environment.E-commerce –Security. Hackers. Singh B –Network Security (PHI Publication.
UNIT-IV (12 Session) Basics of Information Security. Post Implementation Review and Maintenance. Entity Relationship Diagrams. Elements of System. Feasibility Study.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING
Max. Elias M Awad – SAD (Galgotia Publication. Steps in Feasibility Analysis . Design. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Risk Management and Control (TMH. Decision Tree & Decision Table. Feasibility Considerations.
Communication Networks (Tata McGraw Hill. Network Operating systems: Unix. 4th Ed. Network Interface Card. Infrared & Light Waves. Hub. Switches.
Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Linux. Mobile Internet & WML: Mobile IP. IP Addressing. Broadcast Radio. Routers. 1999. Character Codes. 2nd Ed. CDMA. Wireless TCP& UDP. SDMA. 4th Ed. Broadcasting. PDM. Windows. Gateways Cell Relay.) 4) Tanenbaum . Communication Links. Types of Ethernet.)
. 2003. Interference. 2000) 2) Comer . Broadband and base-band. Terrestrial Microwave. Communication System Formats. 7th Ed. Types of signals: AM.Computer Networks (Prentice-Hall. FM. Frame Relay. B-ISDN
Unit III (12 Sessions) OSI Model. Digital Data Rates. WAN. Multicasting. FDMA.Computer Networks and Internets (Pearson Education. Virtual Private Network. PM. MAN.MBA IT 03 : DATA COMMUNICATION & NETWORK
Max. ATM. PCM.) 5) Black .
Unit II (8 Sessions) LAN topologies: Workstation.Data Computer Communication (Pearson Education. Asynchronous and Synchronous Data. PSK Features: Error detection and correction codes. Concepts of Port. Wireless Communication: Bandwidth. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Bridges. WML
SUGGESTED READINGS: 1) Widjaja L G .) 3) Stallings W . ASK. Hamming codes. ISDN. TDMA. Server. Optical Fibers. Transmission Impairment. Tunneling.Computer Networks (Prentice-Hall. Networks and accessories: LAN. 2004. Cables. WAP. FSK. Socket. Point-to-point communication.
Unit II (10 Sessions) Business to consumer (B2C) Business Models. Online mercantile model for customer perspective. Online retail industry dynamics. Stored Value. Transaction Security. Consumer to Consumer (C2C) Business Models. Electronic Commerce Business Models (Value Proposition. Changing dynamics in banking industry. Types of B2B. Market Opportunity. Electronic Payment Systems (Cash.
Suggested Readings: 1. Management issues in online banking.
. Types of C2C.MBA IT 04 : ELECTRONIC COMMERCE
Max. Online marketing communications. Application areas of Mobile Commerce. Internet as an Electronic Commerce Enabler. Types of B2C.Electronic Commerce . Online banking implementation.Frontiers of E-Commerce (Pearson Education. Laudon & Traver . Online pricing strategies. M-commerce Business Models. Management Team). Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Online market research.) . Technology. Features of Electronic Commerce.Electronic Commerce Business. 2007. Hours : 40
Unit I (8 Sessions) Origin.) 2. Accumulating Balance). Market Strategy. Online advertising. Competitive Advantage. Electronic Commerce Framework. Society (Pearson Education.
Unit III (12 Sessions) Online Retailing. need and factors affecting Electronic Commerce. Management Challenges in online retailing. Credit Card. Organizational Development. 3rd Ed. Competitive Environment. Business to Business (B2B) Business Models. Kalakota R. Peer to Peer Business Models.
Unit IV (10 Sessions) Online Banking. Revenue Model. Check. 3rd Ed. Working of Online Credit Card. Online customer relationship.
Process of Internationalization. Free Trade Zones
Unit III (10 Sessions) International Marketing Decisions . Bribery. Multiplicity of Legal Environment. Cultural Environment. Counterfeiting.I: Product Policy and Planning. Marketing Information System.International Marketing (Thompson. 3rd Ed. Price Distortion. Price Standardization. Acquisitions Franchising.Shaw. 10th Ed.International Marketing (TMH.L. – International Marketing (Thomson)
. International Sales Negotiations International Advertising – Patterns of Global Advertising. 2007) 3) Varshney R. Political Risks.Culture and its Characteristics. Transfer Pricing. Advertising Media.Marketing Information Sources. Foreign Product Diversification. Strategic Alliances.International Marketing (Pearson.Political Systems.Product Design and Standardization. Promotion and Communication. Market Analysis Foreign Market Entry Strategies – Exporting. Management Contracts. Cultural Universals.) 2) Cherunilam F . Channel Management. Turnkey Operations. 9th Ed. Assembly Operations .) 6) Jain S. Pricing Decisions. Terms of Sale. World Market Environment: Political Environment. Retailing in International Scenario. Licensing. Global Advertising Regulations .Promotion Mix.International Marketing Management (Sultan Chand & Sons. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Domestic v/s International Marketing.S.
Unit II (8 Sessions) Planning for International Marketing: Marketing Research .J . Legal Form of Organization. International Branding Decisions. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. International Packaging. Personal Selling. Benefits of International Marketing.II: International Promotion Strategies. Standardized International Advertising International Organizational Control
SUGGESTED READINGS 1) Onkvisit . Bhattacharya B . International Pricing Strategy.) 4) Czinkota . Legal Environment.International Trade and Export Management (Himalaya. Indicators of Political Risk.Legal Systems.MBA IB 01 : INTERNATIONAL MARKETING
Max. Joint Ventures.) 5) Cateora Graham . Gray Market. Branch v/s Subsidiary. 8th Ed. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Analysis and Measures to minimize Political Risk. Developing an International Product Line.Role of Pricing. Counter Trade. International Physical Distribution
Unit IV (10 Sessions) International Marketing Decisions . International Dimensions of Marketing. International Warranties and Services.
. IBRD.International Business (Pearson. Levels of Economic Integration. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Regional Economic Integration in Europe. . Absolute Advantage Theory Comparative Cost Theory. Role of IMF. Regional Economic Integration: Introduction. IMF. Trends in Globalization. Definition of International Business. Effects and Benefits of Globalization. Subsidies. Regional Economic Integration in U.
Unit II (12 Sessions) International Business Theories: Introduction Mercantilism.K.International Business Environment (Prentice Hall) 5) Bhalla V. Instruments of Trade Policy. Brief History of Indian Rupees Exchange Rates.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS
Max.) 4) Black J . WTO. Import Quotas. Various types of Exchange Rate Regimes. Changing Environment of International Business.Tariffs. Its Basic Principles and Major Achievements.
SUGGESTED READINGS: 1) Agarwal Raj .
Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. ASEAN.) 2) Hill C.S. Factors Affecting Exchange Rates. Globalization of Markets. Voluntary Export Restraints.. 1st Ed.International Business (TMH. Product Cycle Theory. 5th Ed.A. Features of IBRD.International Trade (Excel. Administrative Policy. Role and Advantages of WTO. Integration for Business.W. Anti-dumping Policy.) 3) Daniels . 1st Ed. Hecksher-Ohlin Theory. SAARC.
Unit IV (12 Sessions) International Institution: UNCTAD.International Business Environment (Anmol)
Criteria for Grouping Countries.
Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels.L. Benefits to India Exports. 9th Ed. Registrations with RBI.
SUGGESTED READINGS 1) Cherunilam. Benefits arising from Export.C. Selecting Products for Manufacturing and Export. Terms of Payment in Export.
India. Signing the agreement. Registration with Licensing Authorities. Suitability of a Product for A company. Opening a Bank Account. International Channels Distribution. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Main Commercial Documents. Agents in Exporting. Selection of Export Markets. Methods of Identifying Export Winners. Importance of Exports to India. Mechanism of Price Fixation. Selection of Products and Identification of Export Markets: Choosing a Product. F . Settlement of Disputes.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION
Max. Sources of Export Information. and Statutory Documents for Export’s Country. Export Import Bank of E. Nature of Exports Sales Contract. Export Prospect for Small Firms. Important Incoterms.) 3) Govt. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. of India . Process of Export Marketing. form of Ownership. Export Pricing. Methods of Locating and Selecting an Agent. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Postshipment Finance. Recent Trend in India’s Export. General Registrations.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce.C. Direction of Exports from India. Additional Commercial Documents.International Trade and Export Management (Himalaya. Important Organizations.G.)
. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. 7th Ed. Definition of Export. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. 2007) 2) Varshney R. Important Publications. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Special Financial Facilities.
Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise.
Contemporary Logistics.C. I. Krishnaveni Muthiah.
SUGGESTED READING: 1. Air Cargo. Hours : 40
Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Flags of Convenience. Shipment of Govt. Shipping Routes. Ports Infrastructure Development. Volume and value of World Trade. Conference System.A. 2. International Air transport: Concept of Air Transport. Advantages of Air Transport.T. Constraints. Scope and Objectives of Logistics.D’s. Developments in India Shipping. Freight Brokers. Classification of Constraints in Containerization. Relevance of Logistics to Expert Management.
Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. System Elements. Logistics Excellence. Tramp Freight Structure. Controlled Cargo. Importance of Logistics. Operating Ships-Linear and Tramp.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT
Max. 2007) 3. Shipping Agents.Logistics Management and World Seaborne Trade (Himalaya.
Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Johnson J. Concept of Containerization.
Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships.Physical Distribution Management : Logistical Approach (Himalaya. Shipping Association. I. World Tonnage. Freight Forwarders Stevedores. 2007)
. Linear Freight Structure. Tariff Structure. Wood D. Khanna K K . Organization of a Shipping Company. Chartering.A.
IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Code of Conduct in Advertisement.Role of Financial Institutions.
UNIT .Product framing.. Bank Deposit Schemes. Meaning.. Delhi) 5.I (10 sessions) Introduction and Scope of Insurance. Consumer Protection Act 1986. Srivastava Shashank . Income Tax Act.Historical perspective. New Delhi) 3.C. Financial Planning and Taxation. .N. Wealth Tax Act 1957. Life Insurance Corporation Act 1956. Underwriting guidelines.MBA OP 01 : INSURANCE & RISK MANAGEMENT
Max.. Tax Benefits under Life Insurance Policies
Suggested Readings: 1.Fundamentals of risk & Insurance (John Wiley & Sons. Unit Trust and Mutual Funds.N. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels
Unit . Srivastava D. Mutual Funds.Indian Insurance Industry Transition & Prospects (New Century Publications. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Financial Market. New Delhi) 2. Classification of Insurance Business viz. Nature and Scope of Insurance. Hours : 40
UNIT .II (12 sessions) Financial Aspects of Insurance Management. Married Women's Property Act 1874. Housing Finance. Conceptual Framework. Insurance Companies. New Delhi)
.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Life Insurance and General Insurance. Kakkar D..N. Vaughan & Vaughan . IRDA Act 1999.Insurance & Risk Management (New Age Publication.Insurance Principle & Practice (Sultan Chand & Company Ltd. & Srivastava S. New York) 4. Principles of Life Insurance and Governance of Insurance Business. Shares. Mishra M. Re-insurance Preparation of Insurance Documents Policy Conditions
UNIT . Insurance Act 1938. Structure and functions. Ganguly Anand . Ombudsman Scheme.Insurance Management (New Age International Publishers.
UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. 1st Ed. PATA. . Economic & Environmental.)
. Targeting and Positioning of Hospitality Industry. Travel Motivators. Service Equipments: Linen. Types of Hotel Rooms. Sudhir Andrews . UFTAA. Evolution of Tourism Industry. Basic Travel Regulation. Jones Peter. Chinaware. 3rd Ed. Smritee Raghubalan .Hotel House Keeping Training Manual (Tata Mc Graw Hill.
Suggested Reading: 1. Alcoholic & Non Alcoholic Beverages. Kirk David and Lockwood Andrew . Furniture. 1st Ed. Classification of Hotels.Hotel House Keeping (Oxford University Press) 4. Concept of Domestic & International Tourism. Significance & Impacts of Tourism: Socio – Cultural. Training for Hospitality Management
UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. The cover. Segmentation. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Traits & Duties of House Keeping Staff. G. Departments of Hotel. Banquets. Briefing. Tableware. Hotel Organization Structure.Public House and Beverage Management (Butterworth) 7. Bowen John and Makens James . Responsibilities. Evolution and Growth of Hospitality Industry. Raghubalan.HRM in Tourism and Hospitality (Cengage Learning. Knowledge of other Departments. Negi Jagmohan . Hospitality Industry in Today's Scenario. James A. Origin & Nature. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Lee-Ross Darren . Caroline Ritchie . Glassware.) 5. 1st Ed. Tourism Products of India (World Heritage Countries). ICAO. Plans & Rates. Conference & Convention Management
UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. TAAI. Components of Tourism.Hotel and Tourism Laws (Frank Brothers) 6. WTO.) 2. Kotler Philip. Bardi . Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA.Hotel Front Office Management (Wiley) 3.MBA OP 02 : HOSPITALITY MANAGEMENT
Max.Hospitality Operations: A System Approach (Cengage Learning. Menu. Typologies of Tourism. Stephen Ball.) 8. Importance of Hospitality Management. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Marketing for Hospitality and Tourism: Service Characteristics. Hotel Categories – Star Rating.Marketing for Hospitality and Tourism (Pearson Education. Michael Flynn. FHRAI.
S – Project Management (Tata Mc Graw Hill) 5. Financial.project financing. Project formulation and preparation : Market and demand estimation. The concept of project management . market survey.Project : Preparation . sensitivity analysis and probability approach single as well as multiple projects.Appraisal. Young TL – The Hand Book of Project Management (Kogan Page)
. treatment of taxes.
SUGGESTED READINGS 1. wage–rate. social cost-benefits. Problems arising due to rate of discount. work schedule.
Unit II(12 Sessions) Project Formulation Project identification. location and site. network techniques for resource and cost budgeting and scheduling. evaluation of the project . categories of project. financial projections.Economic. project development cycle. exchange rates. 5th Ed. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. (TMH. demand forecasting technical factors-Material inputs.Project Planning and Control (Vikas) 3. layouts. means of financing.) 2. Monitoring and post implementation.
Unit IV (10 Sessions) Implementation.MBA OP 03 : PROJECT MANAGEMENT
Max. Mohsin M. charts. estimates of cost. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Chaudhary. project management teams and coordination. civil works. Legal and Social appraisal of the Industrial Projects. plant capacity.
Unit III (10 Sessions) Process of Project Appraisal Technical . Chandra Prasanna . cost of project.tools & techniques of project management. technology. Budgeting and Implementation. Monitoring and Control of Projects Project scheduling. . treatment of risk and uncertainty. Forms of project organizations. production.
Economic and Social Development (Academic Foundation) 5. Introduction to Rural Financing. Socio-Economic Reforms. Sources of Finance. Schemes and Patterns of NABARD.Occupational Segmentation. Functions of NABARD. Advantages of Market Report and Market Report. Types of Rural Communication.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2.S. Classification of Rural Product and Rural Market.
UNIT IV (12 Sessions) Marketing Research. Behaviour of Rural consumers. . Pricing and Promotion Strategies. Marketing of Consumer Durables. Rural Market Segmentation.P.Rural Diversification (EG Books) 3. Targeting. Problems and Strategies (Vikas. Methods of Collection of Information. Agricultural Marketing.
UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation.
UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Lin-Quest and MICA Rating. Warren M . Gopalaswamy T. Thomson Rule of Market Index. Mahendra and Basu K. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Deu S. 1st Ed. Sociological Segmentation.NABARD. Different Marketing Agencies and Institutions. Marketing Rural Non-Farm Products. Prag P A . Thorner Daniel and Morner Alice . Use of Durable and Non-Durables by Indian Rural folk. Corporate Interest in Rural Market. .)
. Dissemination of Market Information. Various Types of Distribution Channels in Rural Marketing.Rural Marketing Environment. Market Size and Physical Structure of Rural Society. Major techniques of Market Research.MBA OP 04 : RURAL MANAGEMENT
Max. Social Structure of Rural Society. Marketing Network. Rural Communication-Challenges and Strategies. Product. National Level Credit Agency. Requisites of a Good Finance System. Challenges.
Suggested Readings1. Selection of Segments. Importance.Land and Labour in India (Asia Publishing House) 4. Government Efforts.