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TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04
1. 2. 3. 4.
Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04
1. 2. 3. 4.
Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04
1. 2. 3. 4.
Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04
1. 2. 3. 4.
Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04
1. 2. 3. 4.
International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04
1. 2. 3. 4.
Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….
(IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.
EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
It should reflect in depth study of micro problem. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. analysis of data collected. every student of MBA will undergo on-the-job practical training in any manufacturing. Experience of teaching MBA classes as guest faculty shall not be counted. The average of the marks awarded by the 2 two examiners will be taken into account for the results. The training will be of 6 to 8 weeks duration. importance of the study. The report will contain the objectives and scope of the study. 8. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. This chapter will form part I of the Report. 5. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. It will contain 6 . One comprehensive chapter must be included about the organization where the student has undergone training. However. In case the difference in the awards given by the examiners is 30 or more marks. after the completion of training will submit a report to the College/Institute. 4. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. During the training.SUMMER TRAINING PROJECT REPORT: 1. The Report will have two certificates. At the end of second semester examination. which will form part of third semester examination. use. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. Research methodology. During the course of training. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The student. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. conclusions and recommendations. its structure. The College/Institute will facilitate this compulsory training for students. the project report will be referred to the third examiner. 6. service or financial organization. The report should ordinarily be based on primary data. the organization (where the student is undergoing training) will assign a problem/project to the student. There will be no internal examiner. The report will be typed in A-4 size paper. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. Relevant tables and bibliography should support it. The research project report will carry 150 marks. The report will be evaluated by two external examiners. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. 7. Part II of the Report will contain the study of micro research problem. These two certificates should be attached in the beginning of the report. 2. performance products/services and problems faced. ordinarily assigned by the organization where student undergoes training. 3. It is mandatory that the student will make presentation in the presence of teachers and students. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. This should deal with brief history of the organization. The student is expected to answer to the queries and questions raised in such a meeting. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). RESEARCH PROJECT REPORT: In fourth semester.
7 . The report should be typed in A-4 size paper. This is also to see the articulation of what is being learnt by them. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The student will submit three copies of the report to the Head of the MBA program. The number of pages in the report will be 75 or more. diagrams and bibliography.relevant charts.
Leadership Development.Management (Prentice Hall of India. Post Control of Outputs. Management As a Profession. The Quality Concept Factors affecting Quality. Importance. Forces for Change. Hawthorne Experiments and Human Relations. Management Vs. Functions of Leaders. Robbins S. Manpower Planning. Taylor and Scientific Management. Levels of Management. Scope. Robbins & Coulter . Communication: Communication Process. Freeman & Gilbert Jr . Tools of Ethics.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Approaches for Improving Motivation. Objectives and Significance of Planning. Stoner. Management : Art and Science. Ist Edition 2008) 3. Direction and Supervision Motivation: Concept. Management Skills. Developing a Quality Control System. Training & Development. 12th Edition 2008) 8 . Combining Jobs: Departmentation. 8th Edition) 4. Methods: Pre-control: Concurrent Control: Post-control. Pre-control of Inputs. Controlling: Concept. Performance Appraisal Directing: Concept. Barriers to Effective Planning. Authority & Responsibility. Weihrich Heinz and Koontz Harold . Organisational Design.Principles of Management (Tata Mc Graw Hill. Bureaucracy. Pay and Job Performance. Communication Channels. 5th Edition) 5. Job Design. Barriers to Communication. Motivation and Performance. Koontz . Hours : 40 UNIT I (8 Sessions) Management: Concept. Concurrent Control of Operations. Process of Planning. Forms of Organisational Structure. Administration. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Suggested Reading: 1. Change and Development: Model for Managing Change. Hillier Frederick S.Management (Prentice Hall of India. 6th Edition) 2. Evolution of Management: Early contributions. Decision Making. Key to Planning. and Decenzo David A. Characteristics of Quality Managers. .P. Decision Theory Approach. Need for Change.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Organizing: Concept. System Approach. and Hillier Mark S. Theories Of Motivation. Nature. Morale Building. Importance of Communication. Types of Planning. 2nd Edition 2008) 6. Recruitment & Selection. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. An Integrated Control System. Shift to Ethics. Fayol’s Administrative Management. UNIT III (10 Sessions) Staffing: Concept. Delegation of Authority.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Organisation Theories. Planning Premises and Forecasting. . Span of Control. New Trends in Organisational Change. Alternative Change Techniques. Quality of Work Life. Social System Approach. Total Quality Control.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Business Ethics and Social Responsibility: Concept. Leadership Style. Types of Control.
determination of price under perfect competition. Nature and Scope of Management Economics. Supply Analysis. measurement of Elasticity of Demand. . Analysis and its uses for managerial decision making. Cross and Advertising Elasticity. types and causes. Business Cycle. Dwivedi D. Mithani D. Petersen Craig H.Price. Objectives of a firm. significance and methods. pricing under monopolistic competition. 7. Elasticity of Demand. product differentiation. Oligopoly: Features.Modern Microeconomics (Macmillan. Monopoly: Feature. product line pricing. 7th Edition) 8. – Managerial Economics (Pearson Education. full cost pricing. .M. short-run and long-run cost curves and its managerial use. Significance in decision-making and fundamental concepts. single variable-law of variable proportion. price skimming.N. Dynamic Surplus theory.Managerial Economics (Oxford. pricing under monopoly. Exceptions to the law of Demand.Managerial Economics (Vikas Publication. Production function. cartels. UNIT-IV (08 Sessions) National Income. Uses of Elasticity of Demand for managerial decision making. 2005). Monopolistic: Features. 2006) 4. Dominick Salvatore . Inflation. Supply Elasticity. Risk & Uncertainty bearing theory and Innovation theory. UNIT-II (12 Sessions) Demand Analysis. 2007) 3. Production concepts & analysis. Profit concept and major theories of profits. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. 2nd Edition) 9 . Koutsyannis A . kinked demand curve. Atmanand – Managerial Economics (Excel Books. two variableLaw of returns to scale. Market Structure: Perfect Competition. price leadership. Suggested Readings: 1. Law of Supply. Price determination.MBA 012 : MANAGERIAL ECONOMICS Max.Principles of Economics (Himalaya Publishing House. penetration pricing. features. India Edition. Hirschey Mark – Economics for Managers (Thomson. 2007) 5. Cost concept and analysis. 2007) 6. Price Discrimination. Law of Demand. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Demand forecasting meaning. Pricing Strategies. Determinants of Demand. etal. Income. Concepts and various methods of its measurement. Damodaran Suma – Managerial Economics (Oxford 2006) 2.
Financial Accounting for Management (TMH. SUGGESTED READINGS 1) Narayanswami . conventions and principles. Bhattacharya.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. Accounting Equation. Comparative Balance Sheet and Trend Analysis of manufacturing. 3rd Edition) 8) Maheshwari S.Accounting and Finance for Managers (Taxman.solvency ratios. 4) Ghosh T P . preparation of Cash Flow Statement and its analysis. Preparation of Schedule of Changes in Working Capital.P. Common Size Statement . Preparation of Funds Flow Statement and its analysis . 5) Maheshwari S. International Accounting principles and standards. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting.Financial Accounting for Management (Pearson Education. Concept of Gross and Net Working Capital. journalizing of transactions. 2nd Edition). 3) Ramchandran & Kakani .N & Maheshwari S K – A text book of Accounting for Management (Vikas. 2) Mukherjee . Unit IV (10 Sessions) Funds Flow Statement: Meaning. liquidity ratios.Financial Accounting for Managers (Taxman. Matching of Indian Accounting Standards with International Accounting Standards. activity ratios.Fundamentals of Accounting and Financial Analysis (Pearson Education. 1st Edition). Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis.Financial Accounting: A Managerial Perspective (PHI.N & Maheshwari S K – An Introduction to Accountancy (Vikas. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. 10 . 1st Edition). trademark. Profit & Loss Account. Policies related with depreciation. profitability ratios. 2nd Edition). 1st Edition) 9) Gupta Ambrish .Essentials of Financial Accounting (PHI. preparation of final accounts. service & banking organizations. Profit & Loss Appropriation account and Balance Sheet. inventory and intangible assets like copyright. New Delhi) 7) Ghosh T. 9th Edition) 6) Ashish K. market capitalization ratios . 1st Edition). flow of cash. 2nd Edition) 10) Chowdhary Anil .Financial Accounting for Management (TMH. patents and goodwill. Cash Flow Statement: Various cash and non-cash transactions.
Individual. Intergroup and Organisational. Pareek. Dysfunctional Groups. Nature. Implementing Change. Personality: Concept. Interpersonal. Kenneth H and Johnson Dewey E. Relationship with Other Fields. Nature. Stages of Group Development. Group Cohesiveness. Theories. Personality Attitude and Job Satisfaction.Human Behaviour at Works – Tata Mc Graw Hill. Sources. 12th Edition) 2.MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Organisational Behaviour: Cognitive Framework. 11 .Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Motivating a Diverse Workforce. Kurt Lewin Theory of Change. Sources of Power. Involvement. Resolution of Conflict. Causes of Stress. Analysis of Interpersonal Relationship. Models of Organizational Behaviour. Nature.Behavioural Process in Organization (Oxford 4 IBH. Group Dynamics: Definition. Glinow Mary Ann Von & Sharma Radha R. Distinction Between Power. Types. Importance. Mc Shane L. Management and Behavioural Applications of Perception. Learning: Concept and Theories of Learning. Classification of Conflict Intra. Hours : 40 UNIT I (8 Sessions) Concept. Blanchard. Functionality and Dysfunctionality of Conflict. Leadership: Concept. Charactersitics.Organizational Behaviour (Tata Mc Graw Hill) 3. UNIT II (10 Sessions) Perception and Attribution: Concept.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Newstrom John W. Formal and Informal Groups. Style and Theories of Leadership-Trait. . A Paradigm Shift. Authority and Influence. Approaches to Power. Steven.Organizational Behaviour (Tata Mc Graw Hill. . Udai . . Political Implications of Power: Dysfunctional Uses of Power. Managing Stress. Meaning and Types of Grievance and Process of Grievance Handling. Group Processes and Decision Making. 3rd Edition) 4. . Nature. Principles. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. 8th Edition) 6. Attitude Measurement. . Hersey Paul. Suggested Reading: 1. Stress: Understanding Stress and Its Consequences. Attitude: Concept. Behavioural and Situational Theories. 8. Managing resistance to change. Management Challenge. New Delhi. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Conflict: Concept. Organisational Culture : Concept.Organizational Behaviour (Pearson Education. Process. Behaviouristic Framework and Social Cognitive Framework. Keith . Function. Implications of Organisation culture. Types and Theories of Personality Shaping. Greenberg Jerald and Baron Robert A. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Process and Importance. Robbins Stephen P. Conceptual Foundations and Importance. Process of Organisational Culture.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Luthans Fred . Attitudes and Workforce Diversity. Employee Recognition. Elements of Culture. 12th Edition) 5. Resistance to change. New Delhi). Characteristics. Davis.
2) Chandan J S . Index Numbers:. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. 7th edition) 4) Sharma J K .An overview.Meaning . uses of index numbers.Business Statistics (Pearson Education 2nd Edition). Construction of Price. Unit II (12Sessions) Time series analysis: Concept. Karl Pearson and Spearman rank correlation.Statistics for Management (Pearson 2000. 23rd Edition). Measures of central tendency: Mean. Median and Mode and their implications.Business Statistics (Tata Mc Graw Hill 2nd Edition). Measures of Dispersion: Range. Coefficient of Variation ( C.Meaning . 3) Render and Stair Jr .Quantitative Analysis for Management (Prentice-Hall.Fixed base and Chain base methods. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. Probability Theoretical Distributions: Concept and application of Binomial. Applications in business decision-making. New Delhi. Regression:.Linear and Non. Components of time series.MBA 015 : BUSINESS STATISTICS Max. Formulation of Hypotheses. 7th Edition). Types of index numbers. 5) Gupta C B. Addition and multiplication theorems. Mean deviation. Partial and Multiple correlation & regression :.Meaning and types of correlation. Skewness.Statistics for Business and Economics (Vikas 1998. Correlation:. Application of Ztest.) . Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Regression equations and their application . Techniques of association of Attributes & Testing. Quantity and Volume indices:. Bayes’Theorem and its applications. Gupta V .V.An Introduction to Statistical Methods (Vikas1995.Ist Edition). Standard deviation . 6) Levin Rubin . Trend analysis: Least Square method . F-test and Chi-Square test. 12 . SUGGESTED READINGS 1) Beri . t-test. Kurtosis. Additive and Multiplicative models.Linear equations.
Fundamentals of Marketing (Mc Graw Hill) 3. Wants.S. Qualities of Marketing Manager. Kotler Philip . 5.Mix Decisions. Factors Affecting Marketing Environment. B2C. Suggested Readings: 1. Publicity and Public Relations. Demands.Needs. Importance and Scope of Marketing. Concept of Marketing Management. New Product Planning and Development Process. CRM. 11th Edition). Customer. Definition. Functions of Marketing Management. Product Decisions. A Brief Account of Marketing of Services. Retail Distribution System in India.Marketing Management. 4. UNIT II (8 Sessions) Market Segmentation. 2007) 13 . 7. Marketing Organisations. Management of Channels: Current Trends in Wholesaling and Retailing. Ramaswamy V. Marketing – Mix. Consumer Behaviour . 2. Importance & Process. Walker B. Hours : 40 UNIT I (12 Sessions) Introduction. Channels of Distribution for Consumer/ Industrial Products. Pricing Objectives. Product Positioning . Differentiating the Product. Policies Methods of Setting Price. 3rd Edition). Basis for Consumer/Industrial Market Segmentation. Mc. Kurtz and Boone – Principles of Marketing (Thomson India edition. Usefulness. Rural Marketing. Branding and Packaging Decisions. Procedure. International Marketing etc. Marketing Vs Selling. 15th Edtion). UNIT III (8 Sessions) Marketing . Personal Selling. Consumer. 8.Stages and Strategies for Different Stages of PLC. Advertising. Segmenting the Market. Factors Affecting Channel Distribution. Strategic Marketing Planning. Market Segmentation Procedure.MBA 016 : MARKETING MANAGEMENT Max.. Elements of Marketing . Product Positioning Strategy. UNIT IV (12 Sessions) Pricing Decisions. 13th Edition). Direct Marketing through Internet. Failure of New Products. Philosophies of Marketing Management.Introduction. and Stanton William J . Product Life cycle .Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Koshy Abraham and Jha Mithileshwar . Kotler. and Namakumari S . Consumer Markets and Industrial Markets. Stanton William J . Kotler Philip.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Pricing Strategies. B2B and C2C. Promotion: Promotion-mix. Analysis. Etzel M. Marketing Environment. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Planning. Electronic Marketing.J. New Product Development-Concept and Necessity for Development. 6. Sales Promotion. Marketing Information System and Marketing Research.Introduction. Implementations and Control (Pearson Education 12th Edition). Keller Kevin Lane. Product-Mix. Implementation and Control (Macmillian. Benefits / Purpose and Limitations of Market Segmentations. Market Targeting – Introduction. Markets and Marketers.Marketing Management: Planning.Principles of Marketing (Pearson Education.J. Philip and Armstrong Graw . Objectives.
1st Edition). 2. Components of computer networks (servers. characteristics. tables and reports (Practical) Database Management System : Overview of DBMS. plotters etc. Search engines. Gopher etc. Advantages & disadvantages of e-commerce. searching. Introduction to languages. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. (b) Output devices . Types and Classification. switches. 1st Edition). Suggested Readings 1. Comparison between Traditional commerce and E-commerce.(c) Storage Devices – Magnetic storage devices. RDBMS. queries. printing devices. downloading & uploading from Internet. Leon . Recent trends in database.. Types of memory and memory hierarchy. Architecture & Functioning of Internet. presentations. 1st Edition). cables. interpreter and assembler. Cyganski . Issues in Implementing Electronic Commerce.Visual Display Unit. preparation of questionnaires. Basandra SK . 4. Buying & Selling on Internet.Fundamentals of Information Technology. forms and reports in MS-Access. network interface cards. MS Access: Overview of MS-Access. compiler. Operating System: Definition. Functioning inside a computer. classification of computers.Introduction to Computers (Leon Vikas. Marketing. Essential Components of computer Hardware: (a) Input devices . Domain names. Types of computer networks (LAN. Network topologies. Telnet.MBA 017 :Computer Applications in Management Max. Optical storage devices. Creating tables. Application of these softwares’ for documentation and making reports. e-mail. Functions. Web Browsers. advantages and limitations of a computer. Elements of GUI based operating systemWindows-Use of menus. Unit IV (Session 10) E-commerce: Introduction. URL. functional components of a computer system-(Input unit. CPU. scanner. IP addresses. OMR. 14 . printers. Bar code reader. Components of DBMS. (Vikas) 5. MICR. Web browsing.) Internet:Overview of Internet. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer.keyboard. Human Resource. Goyal R – Computer Applications in Management (New Age. ISPs. WAN and MAN). Unit III (Session 8) Computer Networks:Overview of Computer Network. FTP.Computers Today (Galgotia. MS-Excel and MS-PowerPoint. Internet Protocols. Kakkar DN. Software: Introduction. 3. Memory and output unit). such as Production / Operations. tools and commands of windows operating system.. Basic services over Internet like WWW. 1st Edition). Finance and Materials Management. hub. Types of software with examples. digital camera etc. etc. voice speech devices. Flash Memory etc. workstations.Information Technology: Inside and outside (Pearson. Leon A and Leon M .
reading a case properly (previewing. the press release.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. Media management. timing. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. 3. Appearance & Posture. Khetrapal . kinds and objectives of reports.Business Communication (Excel Books). leading meetings. reading. 5. 10th Edition). case analysis approaches (systems. Types of business letter. teleconferencing. principles of effective writing. scanning).Business Communication (Sultanchand & Sons Publication). Body language. e mails. non–verbal communication. writing technique. P. Rajendra Pal . Minutes of Meeting. Seminars. Lesikar RV & Pettit Jr. Practicing delivery of presentation.. conferences. candidates preparation. press conference. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. defining and classifying communication. 4th Edition) 6. Planning meetings. Business etiquettes. importance of communication in management. participants. what is a report purpose. behavioral. barriers & gateway in communication. Tayler Shinley – Communication for Business (Pearson Education. WRITTEN COMMUNICATION Purpose of writing. interview. Intranet. clarity in writing. analyzing the case.K. 3rd Edition). 2. 15 . 7 C’s of communication. types of visual aid. different types of cases. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill.D. media interviews. GROUP COMMUNICATION Meetings. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. two sides of effective oral communication. Paralanguage. objectives. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. Chaturvedi – Busines Communication (Pearson Education. Group discussions. 1st Edition 2006). Communication networks. M. RECOMMENDED BOOKS: 1. Impact of Technological Advancement on Business Communication. purpose of communication. effective listening. Notice. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. electronic writing process. principles of successful oral communication. Layout of business letter. Advanced visual support for business presentation. strategy). writing reports CASE METHOD OF LEARNING Understanding the case method of learning. decision. 4. overcoming the difficulties of the case method. Interviewers preparation.C. SMS. EMPLOYMENT COMMUNICATION : Writing CVs. Sehgal & V. writing memos. workshop. types of interview. Internet. process of communication. venue of meetings. Sharma R. skimming. communication structure in organization. designing a presentation.
UNIT-III (12 Sessions) Philosophy and strategy of planning in India. 8th Edition).I (8 Sessions) The concept of Business Environment. Depository system in India (Options. SEBI Act. FDI policy. Interaction between internal and external environments. Stock Exchange-BSE-NSE. Environment Scanning: meaning. Paul Justin . Financial Sector reforms. significance and nature. The changing dimensions of these laws and their impact on business. Concepts of Mixed Economy. the monetary policy and fiscal policy. Francis Cherunilam – Business Environment. trends and practical uses-Recent technological developments in Indian Banking (ATM. Debit and Credit Cards.Business Environment (Excel Books. 2. EFT) Consumerism. 1st Edition) 4. FEMA. Mishra S K & Puri V K . Socio-cultural. 1st Edition). An introduction to MRTP. the process of environmental scanning. EMI. EXIM policy. 3. Suggested Readings: 1.Economic Environment of Business (Himalaya Publishing House. Narasimhan Committee Recommendations. Legal. nature and scope. Futures and Derivatives) RBI-Role and functions. Text and Cases (Himalaya Publishing House. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). banking structure reforms. Social Responsibility of business enterprises. 3rd Edition). Technological and Global environment. Policy with regard to small scale industries. Suresh Bedi .MBA 021 : BUSINESS ENVIRONMENT Max. Consumer Protection Act. Globalisation. Industrial Policy in recent years.Business Environment Text and Cases (Tata Mc Graw Hill). New Economic Policy. UNIT-II (8 Sessions) Overview of Political. Shaikh & Saleem . 16 . UNIT-IV (12 Sessions) E-Banking in India-objectives. Hours : 40 UNIT.Business Environment (Pearson. 5. Global Competitiveness. basic philosophies of Capitalism and Socialism with their variants.
Sense Electronic Records and Sense Digital Signatures. 1932 Definition of Partnership and its essentials. Free consent. Right of Unpaid Seller against the Goods. 1956 Nature and Definition of a Company. Consideration. Memorandum of Association. UNIT II (12 SESSIONS) Partnership Act. Registration and Incorporation. Conditions and Warranties.Business Law Including Company Law (New Age International Publisher.Offer and Acceptance. Redressal Machinery under the act.MBA 022 : BUSINESS LAWS Max. Relevant Acts 17 . Digital Signature. Presentment. Minor as a partner. Noting and Protest. Bill of Exchange and Cheques. Bouncing of Cheques. Passing of Property. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Companies Act. Suggested Readings 1. Capacity to Contract. Appeals. Formation of a valid Contract . Discharge from Liability. Acknowledgment and Dispatch of Electronic Records. Bailment and Pledge.C. Negotiation. Kinds of Companies.Business Law (Vikas Publication. Electronic Governance. Avtar Singh . Remedies for Breach. Rights and Duties of Partners : Types of Partners. Kinds of negotiable instruments. Contract of Indemnity and Guarantee. Regulation of Certifying Authorities. Damages for breach of a contract. UNIT III (10 SESSIONS) Negotiable Instrument Act. Breach. 7th Edition). Winding up. Presumption. . Penalties and Offences. Duties of Subscribers. Directors: Their powers and duties. Attribution. . Gulshan J. Digital Signature Certificates. Procedure for complaints under the act. 1881 Definition and characteristics. Kuchhal M. 4th Edition) 3. Quasi contracts. 4. Dissolution of firms. Doctrine of Implied Authority. Impossibility and Frustration. 1956 Aims and Objects of the Act. Crossing of Cheques. Registration of Firms. Promissory Note. 2000 Definition. Legality of object.J. Sale of Good Act.Principles of Mercantile Law (Eastern Book Company. Remedies. Enforcement of orders and Penalties. Meetings. Agency. Articles of Association. The Information Technology Act. Prospectus. 1872 Definition of a Contract and its essentials. Holder and Holder in due course. UNIT IV (8 SESSIONS) Consumer Protection Act. Discharge of a Contract by performance. 1930 Definition of a Contract of Sale. 13th Edition) 2.
Check Questions. Edition 2008) 4. Cooper and Schindler . 2nd Edition. Measure of Dispersion and their Advantages. 4th Edition) 6. Process of Research: Steps Involved in Research Process. Panneer Selvam .Research Methodology (Prentice Hall of India. 2007) 3. Determination and Selection of Sample Member. Preparation of Questionnaire and Schedule. UNIT III (10 Sessions) Analysis of Data: Coding. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Application and Analysis of Variance (ANOVA). Suggestions and Recommendations to the Concerned Persons. Gravetter . Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Types of Research. Drawing Conclusions. Types of Data: Secondary and Primary. Problems and Precautions to the Researchers. Sequencing of Questions. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Saunders . 2004) 18 . Various Types of Sampling Techniques. Precautions in Preparing the Research Report.C . Use of SPSS in Data Analysis. Suggested Readings: 1. Beri G. Research Design : Various Methods of Research Design. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Sample Size and Sampling Procedure. Types of Questions. 9th Edition) 2. Precautions in Preparation of Questionnaire and Collection of Data. Editing and Tabulation of Data. Types of Business Problems Encountered by the Researcher. 2nd Edition.MBA 023 : RESEARCH METHODOLOGY Max.Marketing Research (Tata Mc Graw Hill.Research Method for Behavourial Sciences (Cengage Learning) 5. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Length of Questionnaire. Measurement and Central Tendency. Bibliography and Annexure in the Report : Their Significance. Various Methods of Collection and Data.Research Methods for Business students (Pearson Education.Business Research Methods (Tata Mc Graw Hill.
Two-person zero-sum game. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Assignment model: Algorithm and its applications.Machines Problems. 2003. Applications of Queue model for better service to the customers. .MBA 024 : OPERATIONS RESEARCH Max. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Replacement Problem: Replacement of assets that deteriorate with time. Saddle Point. 4th Edition) 19 . 2nd edition). Decision-making environments:.An Introduction (Prentice-Hall. Decision tree approach and its applications. Scope and Applications of Operation Research in managerial decision-making. Project Management: Rules for drawing the network diagram. Kothari . sensitivity analysis. Crashing of operations.Operations Research (Pearson. n Jobs and Three Machines.Quantitative Techniques in Management (Tata McGraw-Hill. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Pure and Mixed Strategy Games. replacement of assets which fail suddenly. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.K.Decision-making under certainty.Operations Research . 7th edition) Sharma J K . graphical and simplex method of solving LP problems.Uses. Chand. duality. 3rd Edition) Kapoor V. Unit III (6 Sessions) Game Theory: Concept of game. Taha Hamdy . Hours : 40 Unit I (6 Sessions) Operations Research:.Quantitative Techniques (Vikas 1996. Dominance Method and Graphical Method for solving Mixed Strategy Game. Applications of CPM and PERT techniques in Project planning and control. Odds Method. uncertainty and risk situations. Two jobs and m . Application of Poisson and Exponential distribution in estimating arrival rate and service rate.Operations Research (S. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. 3rd Edition).
EOQ. Factors. Scheduling types & principles. Deming’s 14 principles. Total Productive Maintenance (TPM). Quality improvement and cost reduction. Six Sigma.Production and Operations Management (Galgotia books. Monitoring and Controlling forecasting models. Method study. Classification of operations. Unit-III (10 sessions) Production Planning techniques. Unit-IV (10 sessions) Basic concepts of quality. Productivity and Work study.Operations Management (Palgrave. 9th Edition) 3) Hill T. Responsibilities of Operations Manager. Hours : 40 Unit –I (10 sessions) Operations Management – An overview.FSN analysis. Inventory control techniquesABC. PDCA cycle. Box. Quality circles. SED.Jenkins Method. Plant Location. 2004) 8) Bedi Kanishka .7QC tools and 7 new QC tools. Measurement of errors. coverage. Layout Planning. New Product Development. 1997. Work Measurement. 1960) 6) Morton .Production and Operations Management (Tata McGraw-Hill. Forecasting types and methods. Process.Production & Operations Management (Oxford University Press. Line of Balance. Inventory Management – Objectives. Juran’s quality trilogy. Product Design. Exponential smoothening. 1993) 5) McGregor D – Operations Management (McGraw-Hill. 2nd Edition) 20 . 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Routing Decisions. Production Cycle. VED.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Unit –II (10 sessions) Forecasting as a planning tool. SUGGESTED READINGS 1) Adam Jr Everetl E. Definition of production and operations management. master production schedule. R J – Production and Operations Management (Prentice-Hall. 2000. 5th Edition) 2) Chary . coverage QS 9000 clauses.Production and Operations Management (Vikas) 7) Haleem A. ISO 9000-2000 clauses. dimensions of quality.
Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Static and Flexible Budgeting.Introduction to Management Accounting (Pearson. and its applications and implications. 2002. types of cost. 3rd Ed.Management Accounting: Principles and Practice (Vikas. Neo Concepts for Decision Making: Activity Based Costing. concept of investment center. Types of Budget. Reconciliation of Cost and Financial Accounting.) 4) Bhattacharyya S K and Dearden J . profit center and responsibility center and its managerial implications.Accounting for Management (Vikas. Unit III (10 Sessions) Budgeting: Concept of Budget. 1st Ed. Labour and overheads and their Allocation and Apportionment.Management Accounting (Tata McGraw-Hill. uses and applications. Labour Variance. SUGGESTED READINGS: 1) Horngren et al . types & importance . cost concepts.) 7) Ravi M. Kishor – Advanced Management Accounting (Taxmann. preparation of Cost Sheet.) 6) Ravi M. Preparation of Cash Budget. replacement.Materials.) 21 . 2000. Materials Budget. buying etc. Cost Management. and Overhead Variance. Differential Costing and Incremental Costing: Concept. cost center. Capital Expenditure Budget and Master Budget. Transfer Pricing : concept. Role of Cost in decision making.) 3) Pandey I M . Sales Budget. 1st Ed. 2004. 12th edition) 2) Khan and Jain . establishing various cost standards. Budgeting and Budgetary Control.) 8) Arora M N – Cost and Management Accounting (Vikas. Comparison of Management Accounting and Cost Accounting. calculation of Material Variance. strategies and applications of each. 3rd Ed. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Production Budget. Advantages and Limitations of Budgetary Control. 2000. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Methods of calculation of these costs and their role in management decision making like sales. Value Chain Analysis. replacement. sales etc. Elements of cost . Kishor – Cost & Management Accounting (Taxmann. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Methods of Costing.MBA 026 : COST & MANAGEMENT ACCOUNTING Max.Management Accounting (Vikas. multi product pricing. 8th Ed. Standard Costing: Concept of standard costs.) 5) Sahaf M A . 1987. Target Costing & Life Cycle Costing : concept. 1st Ed. 8th Ed.
Financial decision areas. Overview of Working Capital Decision: Concept. 2004.Financial Management (Galgotia. Risk and Return Analysis. inventory and receivables. SUGGESTED READINGS: 1) Pandey I M . 2000. Wealth maximization. Profit maximization vs. 12th Ed. 2004) 6) R P Rustagi .Fundamentals of Financial Management (TMH. 2004) 8) Ravi M. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. Gitman .Financial Management and Policy (Pearson Education. debentures and bonds as sources of long-term finance.MBA 027 : FINANCIAL MANAGEMENT Max. factors affecting working capital requirement. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. Kishor .) 5) Prasanna Chandra . Introduction to Working Capital Financing. 2003. NOI.). Time Value of Money. Factors affecting dividend decision.Financial Management (Palgrave. Process & Techniques of Capital Budgeting and its applications. Cost of Capital : Cost of equity.Principles of Managerial Finance (Pearson Education. Risk and Uncertainty in Capital Budgeting.) 3) Knott G . Concept.) 2) Van Horne . Functions of Finance Manager in Modern Age. 2nd revised ed. 2004) 4) Khan and Jain . preference shares.) 7) Lawrence J.) 22 . preference shares. Gordon’s Model and Modigliani Miller Model.Financial Management (Taxmann. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. EBIT-EPS Analysis & Indifference Points. Leverage Analysis – financial.Financial Management (Tata McGraw Hill. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. 1st Ed. 3rd Ed. Unit II (8 Sessions) Investment Decision: Appraisal of project. Working Capital Management: Management of cash. components. Traditional and Modigliani Miller Approach. operating and combined leverage alongwith implications. Concept and Approaches of capital structure decision : NI.Financial Management (Vikas. scope and objectives of finance. 9th Ed. weighted average cost of capital and implications. debentures and retained earnings. 1st Ed. potentiality of equity shares.
UNIT II (8 Sessions) Human Resources planning: Definition. Types and Scope of incentive scheme.MBA 028 : MANAGING HUMAN RESOURCES Max. Methods and issues of training and management development programmes. Transfer and Separation: Promotion – purpose.). resignation. implementation and evaluation. 10th Ed. 4th Ed.) 23 . Procedures and Techniques including 360 degree Performance Appraisal. Fair Wage and Living Wage. Separation – lay-off.Human Resource and Personnel Management (Tata McGraw Hill. 3. The systematic approach to recruitment: recruitment policy. Voluntary Retirement Scheme. Wage Policy in India – Minimum Wage. 5th Ed. Ivansevich – Human Resource Management (Tata McGraw Hill. Bernardi – Human Resource Management (Tata McGraw Hill. Difference between HRM and Personnel Management.). Fringe Benefits. HRD Vs. selection methods. Transfer – reason. 10th Ed. Grievance Handling Procedure. recruitment methods and evaluation. processes and limiting factors. Nature and Scope. 2. Human Resources Development in India: evolution and principles of HRD. importance and approaches of Industrial Relations. Human Resources Information system (HRIS): HR accounting and audit. Aswathappa K . purposes. Rao VSP – Human Resource Management. Incentive Payments : Meaning and Definition. recruitment procedures. Personnel functions. Performance Appraisal: Definition. UNIT III (10 Sessions) Training and Development: Purpose. Job Evaluation. The systematic approach to selection: the selection procedure. Purpose of appraisal. components of pay structure in India. dismissal. 2nd Ed. Industrial Relations: Nature. Job Analysis – Job Description. the design of application form. Job Specification. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Strategic Management Process – Environmental Scanning. Dessler – Human Resource Management (Prentice Hall. Evolution of HRM environment – external and internal. principles and types. Strategy Formulation. Text and Cases (Excel Books. Incentive Schemes in Indian Industries. Role of HR managers. principles and types.) 5. the offer of employment. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Compensation Administration: Nature and Objectives of compensation. Disciplinary Procedure. Prerequisites for an effective incentive system. retrenchment. Promotion. Suggestion Readings : 1.) 4. Strategic Human Resource Management : Nature of Strategies and Strategic Management. HRM functions and objectives. and evaluation of process.
Features and Implementation.). re-order point / re-order level fixation. Just-In-Time & Kanban System of Inventory management. Purchasing & Vendor management: Centralized and Decentralized purchasing. logistics sub-system. Value Addition in SCM-concept of demand chain management. Agarwal D. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. Essential features. 1st Ed. SDE / VED Analysis. SUGGESTED READINGS 1. management of stores.A. value and information). single vendor concept. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. buffer stock (trade off between stock out / working capital cost). lead time reduction. Various flows (cash. 5th Ed. 1st Ed. Distribution and warehousing management. . bullwhip effect in logistics. Logistics costs.I. 1st Ed.MBA 031 : SUPPLY CHAIN MANAGEMENT Max.) 2.New Delhi.) 5. Chopra Sunil and Peter Meindl . Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management.) 3. Unit III (12 Sessions) Inventory Management: Concept. Benchmarkingconcept. Raghuram G.Supply Chain Management (Macmillan. Sahay B. functions of purchase department and purchase policies. ABC. CRM Vs SCM. accounting for materials.Supply chain management (Pearson. Outsourcing-basic concept.A Text Book of Logistics and Supply chain management (Macmillan. various costs associated with inventory. 4. Key Issues in SCM.M.Logistics and Supply Chain Management (Macmillan. Gopal .) . 3rd Ed. Krishnan Dr. benefits and case examples. (Pearson.K. inbound and outbound logistics.S. different models.) 24 . . various EOQ models.Material Management. (I. Use of mathematical model for vendor rating / evaluation. exercises –numerical problem solving .
SAP Scanning. Hours : 40 UNIT I (8 Sessions) Introduction. Minichiello Robert J. Basic Model of Strategic Management.Business Policy and Strategic Management (Frank Brothers) 2. Basic Concept of Strategic Management. Impact of Internet and E-Commerce. Objectives.) 6.Business Policy and Strategic Management (Tata Mc Graw Hill..R.J. Mc Kinsey’s 7S Model. Strategic Decision Making. Finance. Mission. GE 9 Cell. Corporate Strategy. HR and Global Competitiveness. UNIT II (10 Sessions) Environmental Scanning. Industry Analysis. . Organization Life Cycle. through Human Resource Management: through values and ethics. Stability. Corporate Restructuring. Functional Strategy. and Richard B. Lawrence R. Strategic Budget and Audit. Strategic Alliances. 1st Ed.Jauch. Strategic Choice. Case Study related to the Entire Syllabus. Stages of corporate development. Hunger J. 1st Ed. BCG Model.. UNIT III (10 Sessions) SWOT Analysis. Budhiraja S. Strategic Information System.B. Glueck William F.Strategic Management (AITBS) 3.R. Mc Carthy D. Activity based Costing. Impact of globalization. 2nd Ed. Portfolio Analysis.. . Strategic Management. Various Corporate Strategies: Growth/ Expansion. OCP. Corporate Parenting. Competitive Intelligence ETOP Study.) 4. . .. Cliff Bowman . Value-Chain Approach. Scanning Functional Resources.Concepts in Strategic Management and Business Policy (Pearson Education.B. and Robinson J. and Curran J. Business Policy. Kazmi Azar .Cases in Strategic Management (Tata Mc Graw Hill. Pearce II John A.) 5.Business Policy and Strategy (Prentice Hall of India) 8. David and Rangaragjan Krish . Wheelen Thomas L. Process of Strategic Planning. Retrenchment & Combination Strategy. Thomson . Corporate Analysis. Porters Model: 5 Force and Porters Diamond Model. and Athreya M. UNIT IV (12 Sessions) Strategy Implementation through structure. Resource based approach. Suggested Reading: 1. Vision.MBA 032 : STRATEGIC MANAGEMENT Max. Diversification.Business Policty and Strategy (AITBS) 25 .Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Management and Control. Mergers & Acquisitions. TOWS Matrix. Role of Strategic Management in Marketing.
Ross.) 3. Laudon K C and Laudon J P .) 7. The Value Chain and Strategic IS. Classification. 3rd Ed. Competitive Strategy Concept. Security and Ethical Challenges Of IT.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max.Management Information System (Tata Mc Graw Hill. 1st Ed. Management Information System(MIS). Testing. 3rd Ed. Claggett – Information System For Modern Management (PHI. Decision Support System(DSS). O’Brien James . Enterprise Collaboration System(ECS). Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Information Systems. Applications Of Artificial Intelligence : Neural Networks. Creating a Virtual Company.) 6.Management Information Systems: Managing the Digital Firms (Prentice Hall. Stair & Reynolds – Fundamentals of Information Systems (Thompson. 2nd Ed. Fuzzy Logical Control System. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information.) 5. Customer Relationship Management (CRM). System Design. Arora Ashok.) 2. Technology Ethics. Training. Davis & Olson – Management Information System (TMH. Transaction Processing System(TPS). Expert System(ES).) 26 . Documenting. Improving Business Quality: Total Quality Management. Virtual Reality . Becoming an Agile Company. Using IT for Strategic Advantage: Business Process Re-engineering. Prototyping. System Analysis (DFD and ER Diagram). Management Support System(MSS). 12th Ed. Ethical Responsibility . . Operations Support System (OSS). Jawedkar W S . Process Control System(PCS). Executive Information System(EIS). 2nd Ed. Investigation Phase. Murdick. Artificial Intelligence(AI) . Suggested Readings : 1.Management Information System (Tata Mc Graw Hill. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. 1st Ed. Cyber Crime and Privacy Issues.Business Ethics. Feasibility Analysis.) 4. Implementing Business Systems. Bhatia Akshaya – Management Information System (Excel.
Environmental Influences on Consumer Behaviour: Culture.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Role of Advertising in Promotion Mix. Nature and Scope of Advertising. UNIT III (8 Sessions) Communication. IMC Management & Planning Model. Advertising and Other Promotional Tools. Suggested Readings 1.) 4. Hawkins. Schiffman Leon G. Overview: Meaning.Promotion & Integrated Marketing Communications (Thomson.) 2. Organization Buying Behaviour. Campaign Planning: Message Creation. Understanding Consumer and Market Segments. Integrated Marketing Communication (IMC). Motivation. Clow and Baack . Participants in IMC. Challenges in IMC. (Pearson Education. IMC Promotion Mix.) 7. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Reference Group and Family Influences.Consumer Behaviour (Tata Mc Graw Hill. Batra Myers and Aker . Consumerism. Marketing Communication. STP Strategies for Advertising. Consumer Learning. 4th Ed. Personal Influences and Diffusions of Innovations. Copywriting. Objectives of Marketing Communication. Consumer Attitude Formation and Change.Consumer Behaviour (Tata Mc Graw Hill. 6th Ed. Best and Coney . PostPurchase Behaviour.) 6. Customer and Competitor Analysis. Preparation and Choice of Methods of Advertising Budget.L. Subcultures.Advertising Management (Pearson/ Prentice Hall. Search and Evaluation. Management of Advertising Agencies. and Bitta Della . Promotion Mix. Purchasing Processes. Reasons for Studying Consumer Behaviour. Promotion and Marketing Communication. Factors contributing to IMC. 5th Ed. Role of Advertising in Natural Development. Loudon D. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour.) 3. Role of E-Commerce in Marketing Communication. Process of Advertising. Consumer Behaviour Models. Consumer Decision Process: Problem Recognition. 9th Ed. UNIT IV (16 Sessions) Advertising Management.) 5.Advertising and Promotion. Belch MA and Belch GE . Sponsorship: POP: Supportive Communication.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Process of Communication. Consumer Perception. Testing of Advertising Effectiveness. Role of Creativity in Copywriting Media Planning.Integrated Advertising. Ethical and Social Issues in Advertising. 2004) 27 . 9th Ed. Personality and Self Concept. Social Class.Consumer Behaviour (Pearson/ Prentice Hall. Semenik Richard J . 3rd Ed. and Kanuk Leslie Lazar .
Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Feasibility Analysis: Economic. Value Analysis. Functions of an Entrepreneur. 4. Venture Capital: Venture capital. Classification of Entrepreneurship.Entrepreneurship (Prentice-Hall. Financial Institutions and Small scale Industries. Creative Performance. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Stages of economic development. 6. 1999) 28 . Creative Problem Solving: Heuristics. Innovation. 1999) 2. Financial and Technical. Jonne & Ceserani . 1998) 3.Innovation & Creativity (Crest) 2001. Govt. Monitoring and Control segmentation. Synectics. Hunger J D and Wheelen T L . Bridge S et al. Incentives and facilities. Dollinger M J . stages in entrepreneurial process. Nina Jacob. Venture capital process. Concept of Entrepreneurship. 1999) 7. Culture. C. Role of Woman entrepreneur.Creativity and Innovation (IPP. Brainstorming. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Project Planning: Evaluation. Internal and External Factors. Marketing. Institutional support for new ventures: Supporting Organizations.Creativity in Organisations (Wheeler. Holt . Nature and Overview. . 2003) 5. Entrepreneurial motivation and Barriers. Screening and Project Identification. Theory of Entrepreneurship. Importance of international business to the firm. Couger. International versus domestics’ entrepreneurship. Policies for SSIs. Professionalism vs family entrepreneurs. Suggested Readings: 1. locating venture capitalists.Strategic Management (Addison-Wesley. Development of entrepreneurship. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max.
) 5) Reed Darryl – Corporate Governance.Managing for Value (New Age International Publishers. Corporate Restructuring. VALUES & ETHICS Max. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Competitive Strategy. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Social Responsibility of Corporates. Ethical theories and approaches. Mahabharata. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Promotional Strategies. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Suggested Readings: 1) S.MBA 042 : CORPORATE GOVERNANCE. Bhatia . Teaching from scriptures and tradition (Geeta. Ethics and marketing. Ethics and human resource. Corporate Social Reporting. 29 . Code of Corporate Practices. Vedas. Diversification. 2007) 3) S. Ethics and Information Technology. Information Technology. 6th Ed. The Indian Scene. Iyer . need of corporate governance code. Mergers and Acquisitions. Brand Building. Corporate Governance System Worldwide. Ethics and social responsibility.S.Ltd. Corporate Governance and the Role of Board (BOD). Ethics in finance. Economic Reforms & Development (Oxford). Supply Chain Management. copy rights.K. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Ramayana. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Total Quality Management. Horizontal Organisation. Benchmarking.Business Ethics (Tata McGraw Hill. patents. trade marks. Upanishads. Intellectual property rights like designs. 2002) 2) Laura P Hartman Abha Chatterjee .
1st Ed. Need and Importance of Training. Understanding Process of Learning.Training & Development Concepts & Application (Ane Books. 2nd Ed. Approaches to Training Needs Assessment. Johari – Window.Carl Jung and MBTI.) 7. Methods of conducting Training. Moulding the Personality Pattern. Personality Patterns. Types of Training. 6th Ed. Transactional Analysis. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Sahu R. Evaluation of Personality : Sick Personalities and Healthy Personalities. 1st Ed. Hurlock. Hall Calvin S. 4th Ed. Personal Effectiveness. Elizabeth B . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Udai Pareek .) 4. Tapomoy Deb ..K.) 5. Evaluation of Training Programmes.Personality: Classic Theories and Modern Research (Pearson) 6. UNIT III (8 Sessions) Training : Concept. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Suggestion Readings : 1. Designing Training Programmes.) 2. Friedman & Schustack ..) 3.Understanding Organizational Behaviour (Oxford.Training for Development (Vistaar Publication.Personality Development (Tata McGraw Hill.Training for Development (Excel Books.Theories of Personality (Wiley-India Text Books. . Symbols of Self. Persistence & Change.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. 2nd Ed. Lynton & Pareek .) 30 . TNA Cycle of Events.et al . Psychodynamic Theories . Developing an Integrated Approach of Learning in Training Programme. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Role.
Payment of Wages Act. Workers’ participation in management. Human Resource Management and IR. Employees Provident Fund Act. 2006. functions and role of Trade Unions in collective bargaining. unions in the era of liberalization.) 4. Grievance Handling Procedure. Employers’ Organisation. Singh B. unions after independence.D. Integrative Approaches to HRM.Dynamics of Industrial Relations (Himalayan Publications.Management Approaches. Sinha . 15th Ed. Nature of Industrial Relations.) 3. 4th Ed. 1st Ed. Management Strategy. Workmen’s Compensation Act. Labour turnover. Gankar . Payment of Gratuity Act. problems of Trade Unions.Industrial Relations and Labour Laws (Vikas.) 31 . UNIT III (6 Sessions) Technological Change in IR-Employment issues. concept. Srivastava SC .) 5. Factories Act. 2nd Ed.Industrial Relations (Excel. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Mamoria. Important Provisions of Employees’ State Insurance Act. Trade Union Response. Venkata Ratnam – Industrial Relations (Oxford. International Dimensions of IR. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Evolution of IR in India . Trade Union. . objectives. 2000. Trade Unions and Labour Legislation (Pearson Education. 1st Ed. Objectives of IR. Absenteeism.Industrial Relations. Suggested Readings : 1. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Labour problems : Discipline and misconduct. Role of State.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max.) 2. Mamoria CB. ILO in IR.
1st Ed.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Leadership Behaviour. Contingency Theories of Leadership. Group Size. Group Roles. Components of Leadership. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Building Technical Competency. UNIT III (10 Sessions) Groups. Suggested Readings : 1.Leadership. Yukl G . Leadership Traits. Stages of Group Development. Teams – Effective Team Characteristics and Team Building. Followers and situation. Leadership and Values. Hughes. Curphy . Group Norms.Leader. Ginnett. Groups – Nature.Effective Team Work (Excel Books.Leadership (Crest Publishing House) 32 . Assessing Leadership & Measuring Its effects. Group Cohesion.) 2. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Ginnetts Team Effectiveness Leadership Model.) 3.) 4. Advanced Leadership Skills. Sadler Philip . 5th Ed. Concepts and Myths about Leadership. Leadership and Change.Leadership in Organisations (Pearson. West Michael . Teams and Their Leadership. 6th Ed. Team Building for Work Teams. Building High Performance Teams. Enhancing The Lessons of Experience (Tata Mc Graw Hill.
Suggested Readings : 1. 6th Ed.The Counselling Process. Welfel. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. 1st Ed. Modern Trends in Counselling – Trends. Strategy and Planning for Negotiation. 1st Ed. Patternson . (Thomson India. Cohen S . 196-197). Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Strategy and Tactics of Distributive Bargaining. By Udai Pareek. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.Negotiation Made Simple (Excel Books. Excel Books pp.) 5. Oxford. Pareek Udai .Negotiation Skills for Managers (Tata Mc Graw Hill. SL Rao. Rao S N . 5th Ed. UNIT II (12 Sessions) Negotiation Sub processes: Perception.Understanding Organisational Behaviour (Oxford) – for case in Unit II. Influence of Culture on Negotiation: Case II .30-35 and pp. Strategy and Tactics of Integrative Negotiation. Characteristics.) 4.) 6.The Dabhol Debacle ( Negotiation Made Simple. . UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. Singh Kavita . Lewicki.) 3. A Multi theoretical Integrative Approach. 2nd Ed. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Role of a Counsellor and Model of Conselling. 33 .Netgotiation (Tata Mc Graw Hill.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Saunders & Barry . Second Edition Page 410-415). Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.L.Counseling and Guidance (Tata Mc Graw Hill.) 7. Approaches to Counselling: Behaviouristic.Counselling Skills for Managers (PHI. Case I .MBA HR 04 : NEGOTIATION & COUNSELLING Max. Rao S. 1st Ed.) 2.
Govind Apte . Process of Operations and Delivery of Services.) 3.Services Marketing (Oxford University Press) 34 . Understanding Customer Expectations and Zone of Tolerance. 1st Ed. Importance of Customer Relationship Management : Specific for Service Industry. Service Product Planning. 1st Ed. Payne Adrian .Service Marketing (Macmillian. Understanding the Customer Expectations. Rama Mohana Rao .) 7. Developing the Service Product/ Intangible Product. Marketing of Telecom/ Insurance Services. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Love lock Christopher . Characteristics of Services Classification of Services. Service Marketing System: Service Quality.Services Marketing: Text and Cases (Palgrave. Insurance and Banking. Zeithaml . Role of Technology in Services Marketing. Key Decisions in Global Marketing. Service Pricing Strategy. Services Distributions. Physical Evidence: Role of Communication in Service Marketing. Services Strategy and Organizing for Global Marketing.) 5.Services Marketing: People.MBA MK 01 : MARKETING OF SERVICES Max. Services Promotions.The Essence of Service Marketing (Prentice Hall of India) 6.Services Marketing (Tata Mc Graw Hill. Segmenting. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Targeting and Positioning of Financial Services. 3rd Ed. Principal Driving Force in Global Marketing of Services.Services Marketing. (Person Education. Woodruff Helen . Paradigms in Services Marketing. Home Loans. Baron S and Harrisk . People and Internal Communication.) 2. 2nd Ed.) 4. Segmentation and Zone of Tolerance. Suggested Readings: 1. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Technology and Strategy (Pearson Education. Devising Financial Services. Marketing Mix Strategies with Special Reference to Credit Cards. 5th Ed. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality.
Limitation of Marketing Research.Marketing Research (All India Traveler Book Seller) 2. Sampling: What is Sampling. 4th Ed. Difficulties in Applying the Scientific Method to Marketing. Determining Sample Size. Scientific Method in the Physical Sciences and Marketing. Byod & Others .Marketing Research: Measurement & Method (Prentice Hall of India. and Iacobuce Dawn . UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. 6th Ed. Development of Marketing Measures. Component of Attitude. Nargundkar . Need for Marketing Information System. Drawing Conclusions. Analysis and Estimation. . 2nd Ed. 7th Ed. Various Techniques of Sampling. Attitude Scales: The Concept of Attitude.Marketing Research (Tata McGraw Hill.Marketing Research (Prentice Hall of India.MBA MK 02 : MARKETING RESEARCH Max. Luck and Rubin . Objective of Marketing Research.Research for Marketing Decisions (Prentice Hall of India. Giving Suggestions and Recommendation to the Concerned Persons. Application of Marketing Research.Essence of Marketing Research (Cengage Learning) 8. and Albaum Gerald . General Procedure in Attitude Scaling. Objective of Sampling. Difficulty of Measurement.) 4. Difference between Probability and Non-probability Sampling. Precautions in Preparing the Research Report. Bi-variate Analysis: Chi square.) 3. Rank Correlation. Marketing Research during different phases of the administrative process. Primary and Secondary Data: Methods of Collecting Primary Data. 5th Ed. Important Experimental Research Designs. Beri . Zikmund and Babin Barry J. Essentials Characteristics for Selecting Secondary Data. Advantages & Disadvantages of Primary Data & Secondary Data. Process of Marketing Information System. Green Paul E. Regression Analysis. Scientific Method of Investigation : Scientific Method. Methods of Observation. Selected Attitude Scales. Steps in Sample Design. William G. Analysis of Variance.Marketing Research Methodological Foundation (Cengage Learning. Criteria for a Good Scale..) 35 . Problem Associated with Sampling. Churchill Gilbert A.. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Tull Donald S. UNIT IV (10 Sessions) Data Processing. Bibliography and Annexure in Report. Correlation. Sources of Error. 9th Ed. Hypothesis Testing. Advantages & Disadvantages of Different Techniques of Sampling. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report.) 6. SUGGESTED READINGS: 1. Components of Marketing Information System. Rating Methods.Marketing Research (Tata McGraw Hill. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research.) 5.) 7. Distinction between Scientific and Non-Scientific Method. Limitations of Attitude Measurement. Precautions in Preparation of Questionnaire & Collection of Data. Tull & Hawkins . Marketing Information System : Concept.
Distributors Selection and Appointment.Sales Force Management (Tata Mc Graw Hill. The Ones of Personal Selling. Stern Louis W. Channel Conflicts and their Resolutions. Johnson and Marshall .) 7.P .. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing.) 6. Distributors: Policies and Strategies. Spiro . Formulating Selling Strategies. Designing the Structure and Size of Sales Force. Suggested Readings 1. Preparation of Sales Budget. 6th Ed.Sales Management : Theory and Practice (Palgrave) 2. 11th Ed. Goals in Sales Management: Goal Setting Process in Sales Management. Leading and Motivating the Sales Force. 8th Ed.Sales Management: Decisions. Rosenbloom – Marketing Channels (Cengage Learning. Training the Distributors Sales Team. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Strategies and Cases (Pearson Education.) 5.) 4. Evaluation and Analysis. Sales Management Process. Training and Compensating the Sales Force. Concept of Personal Selling. Cundiff Edward W. Role of Sales Manager.T. Analyzing Market Demand and Sales Potential. Still Richard R. Designing Sales Territories and Sales Quota.Marketing Channels (Prentice Hall of India.Sales Force Management (Tata Mc Graw Hill. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Process of Personal Selling. Qualities of a Successful Salesman. 7th Ed.) 36 . Importance of a Channel. Primary Distributors. Donaldson B . 5th Ed. Recruitment and Selection of Sales Force. Types of Channels. and Anderson E .Selling and Sales Management (Pearson Education) 3. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel.I. Specialized Distributors and Participants.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max.. EL-Ansary A. Coughlan A. Jobber David and Lancaster Geoff . Sales Management and Salesmanship. Techniques of Sales Forecasting. Sales Contests. and Govoni Norman A.
Strategic Planning. Managing Retail Services. Development and Implementing Plans. Cox Roger and Brittain Paul . and Griffith David A . Choosing a Store Location: Trading Area Analysis.Retailing : Environment and Operations (Vikas. Michael Levi M and Weitz BW . Structural Change. Branding.) 7. Promotional Strategies used in retailing. Market Structure.Retailing (Cengage Learning. Nonstore-based and other Forms of Non Traditional Retailing. 1st Ed. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Vedmani G.. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. The Store and its Image. Internal Store. The Customer and Retail Business: Knowing your Customers.) 3. 5th Ed.Retail Management . Retail Organisation and Operations Management. 5th Ed.) 5. Perceptions of Service Quality. Functions of Retailing Driving Forces for Retailing. The External Store. Site Selection. Suggested Readings: 1. Communicating with Customers. Attitude. Development and Control.Retailing: An Introduction (Pearson Education. Newman A.. Building and Sustaining Relationships. Dunne Patrick M. Focusing on the Consumer.Retail Management (Pearson Education. People in Retailing. 1st Ed.Retailing Management (Tata McGraw Hill. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Definition and Concept.) 4.Functional Principles & Practice (Jaico Publications.R . Motivation and Perception. Business and International Management.MBA MK 04 : RETAIL MANAGEMENT Max. Web. Visual Merchandising and Atmospherics. Retail Institutions by Store-based Strategy-Mix. Learning. Mapping Out Society. Gibson . Type of Retail Outlets. 1st Ed. 9th Ed. Merchandise Management Retail Pricing. Store Design and Layout. The Internalization Process.) 2.Retailing (Cengage Learning. Shopping at World Stores. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Newman and Cullen . Display. and Cullen P .J. Retail Planning. Going International. Targeting Customers and Gathering Information.) 37 . Financial Dimensions. Culture. Lusch Robert F. 4th Ed. Service Characteristics.) 6. Berman B and Evans J. International Retailing: Internationalization and Globalization.
Scope and Definition of Working Capital. Motives for holding cash. etc. trade credit.Working Capital Management (Anmol) 5. Profitability–Liquidity trade-off.) 38 . choice of securities.Working Capital Management –Theory & Practice (Himalaya. Benefits of holding inventory. Khan & Jain . credit standards. Techniques of Inventory Management . credit period. order point etc. policies for managing accounts receivables. Working Capital Cycle. alternative strategies.Working Capital Management (Himalaya. types. bank loans. Rangrajan and Mishra . accounts payable. bill discounting. Dheeraj Sharma .K.Financial Management (Taxmann. Pandey. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. secured term loans. short term credit. Cash Management: basic strategies. Assessment and Computation of Working Capital Requirement. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. . 2007) 3. Credit Management in India. Cash Management Models. Inventory Management: Minimizing cost in inventory. objectives of receivables management. factors determining cash needs. credit terms. Kishore . SUGGESTED READINGS 1. I. 9th Ed. Ravi M. factors affecting size of receivables.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. risks and costs associated with inventories. etc.Aggressive & Defensive. Cash Budget. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. objectives of inventory management. overdrafts.) 7.M. factoring. V. P . order quantity. reasons for holding marketable securities.Financial Management (TMH.Working Capital Management (Excel) 2. Periasamy. Marketable Securities: Concept. compensating balances . Cash Management Practices in India. Pattern and sources of Working Capital Financing in India. techniques and processes. with reference to Government policies. 2005) 6.) 4. commercial papers.Financial Management (Vikas. Bhalla . Inventory: Need for monitoring & control of inventories.Classification. Working Capital Policy . 5th Ed. objectives of cash management. Collection Policies. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. 6th Ed. certificates of deposit. determination of potential credit policy including credit analysis.
2008) 2) Fischer and Jordan . Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Marcus & Mohanti . 6th edition) 3) Ranganatham . Valuation of Equity: Nature of equity instruments. Measures of risk and return.Security Analysis and Portfolio Management (Vikas. functioning and limitations.Security Analysis and Portfolio Management (Prentice-Hall. trading. 1st Ed. structure. valuation. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Beta as a measure of risk. Valuation of Derivatives(Options and futures): concept. calculation of beta.). Single Index Model. Regulatory Mechanism: SEBI and its guidelines. calculation. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Term structure of interest rates. systematic and unsystematic risk components.their nature. 1996. Sharpe and Treynor measures. Trading of securities: equity and debentures/ bonds. valuation. Equity Valuation Models.Investment Analysis and Portfolio Management (Pearson Education. Stock Exchange and New Issue Markets . Duration. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Finding alternatives and revision of portfolio. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. Unit II (14 Sessions) Risk & Return : Concept of Risk.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.) 4) Pandian P . Investor Protection. 39 . Selection of Portfolio: Markowitz’s Theory. Capital market theorem. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Bond theorem.Investment and Indian Perspective (TMH. 1st Ed. Portfolio risk and return. Kane. trade off. 6th Ed.) 5) Bodie.
Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Other financial services: Factoring. determination of commercial interest rates: fixed and floating. Discounting and Re Discounting Of Bills.differences and implications for the business.Financial Institutions and Markets (Tata McGraw-Hill. working and uses of each. nature. Regulation of money and credit. scope and their implications.Gap analysis. NBFCs Their status. Types of lease and their implications. 1998) 3) Machiraju H R . Size and scope. working and strategies for commercial viability . ICICI. 2003) 6) Gurusamy R .Financial Services & Markets (Thomson. Asset Liability Management .Indian Financial System (Vikas. DFIs in India . State Level Institutions . Securitisation in India. Techniques of regulation and rates.R. Management of capital funds. Overview of Financial Services: nature.IDBI. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. 3rd Ed. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. types. Strategies for making commercial banks viable. RRBs. Management of Non. types. NABARD. Liquidity Management. Financial Sector Reforms in India. Evaluation of Lease transaction. IFCI. working and strategies for commercial viability. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.Financial Services (Tata Mc Graw Hill.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max.M & Nigam Divya . Forfeiting.) 2) Khan M Y . Insurance & Mutual Fund organisations Their status. 3rd edition. Parties involved.Foundations of Financial Markets and Institutions (Pearson Education. 2004) 4) Bhole L M . constituents. 2003) 5) Srivastava .capital adequacy norms. Hire purchase and lease . scope and importance etc. Consumer Credit and Plastic Money – concept.) 40 . banking sector reforms. Monetary and fiscal policies. RBI – Role and functions.performing assets. 1st Ed.Management of Financial Institutions (Himalaya. SUGGESTED READINGS: 1) Fabozzi . Securitization of Auto loans and housing loans. Overview of Foreign Exchange Market.
Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R .MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax appeals. (Working knowledge is required for these). 20th Ed. Review. Assessment Year. Valuation of assets.) 6) Datey V. Tax Avoidance & Tax Evasion. Appeals. 9th Ed. Profits & Gains of Business.) 41 . 5) Singhania V K . 40th Ed.Indirect Taxes – Law & Practice (Taxmann. Tax planning regarding Employees Remuneration. Capital Gains & Income from Other Sources. Law & Practice (Taxmann. Income from House Property. Residential status.How to Save Wealth Tax (Vision Book 2001. SUGGESTED READINGS: 1) Bhatia H L .S. Revision & Review. Tax planning for depreciation. Objectives of Tax Management.Public Finance (Vikas.) 3) Prasad Bhagwati . Revision and Rectification.) 2) Lakhotia R N . Non-resident Indians.Tax Planning by Reports (Taxmann. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. 20th Ed. Previous Year. . Assessment. Tax Planning. Assessee – types. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. 1978). Treatment of losses & unabsorbed items. Wealth tax on closely held companies. Tax and business reorganizations: merger and amalgamation. 1999.Direct Taxes. Carry forward and set off losses. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Filing of returns.
Inserting Rows. Knowledge Extraction through Data Mining.Creating Tables. Hierarchy Data Model. Unit III (12 Sessions) Structured Query Language. Entity-Relationship Model. Relational Data Model. PL/SQL structure. 5) Navathe E . Applying column constraints. 1996). Functional Dependencies. Organisation of Database.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Advantages of DBMS.Database Systems (Palgrave. Semantic Data Model. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Hours : 40 Unit I (10 Sessions) Introduction to Database. Security. Views. 2003) 2) Hoffer . Oracle. Data Models.) 4) Majumdar and Bhattacharya . 6th edition) 3) Alexis and Leon . Components of Database Management Systems.Database Management System (Tata Mc Graw Hill. Triggers.) 42 . 2003. Indexes & Sequences. SUGGESTED READINGS: 1) Beynon -Davies P. 3rd Ed.Fundamentals of Database Systems (Pearson Education. Functions & Package. Normalisation. Snapshots. Procedures. Unit IV (8 Sessions) Database Utilities.Modern Database Management (Pearson Education. Decomposition of Relation Schemes. Network Data Model. Object/Basic Database Administration/ Remote Data Access.Database Management System (Vikas. Cursor. Physical Database Design. Introduction to data mining & Data Warehousing.
Risk Management and Control (TMH. 2nd Ed. Characteristics of a System. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. 1st Ed. Virus Control.) 3. 2nd Ed. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Implementation. Internet Security Standards Suggested Readings: 1. Hours : 40 UNIT-I (10 Session) Systems Concept.E-commerce –Security. Feasibility Study.Dimensions of Planning. Information Security Policy. Disaster Recovery Plan.) 5. Managing Risk. Determining the User's Information Requirements.Feasibility Report. Elias M Awad – SAD (Galgotia Publication. Viruses. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Steps in Feasibility Analysis . Process Modeling : Structured English.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Post Implementation Review and Maintenance. Decision Support System. 7 Ed. Investigation. Analysis. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Hackers. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . 1st Ed. Intrusion Detection Risk Management. Singh B –Network Security (PHI Publication. Types of Attacks. Grienstein and Feinman. Overview of Risks associated with Internet.) 43 . Types of Systems. System Development Life Cycle. Elements of System. Creating a secure environment. Decision Tree & Decision Table. UNIT-IV (12 Session) Basics of Information Security. Initial Investigation. Feasibility Considerations. Data Dictionary. Cryptography and authentication. Design. Needs Identification.) 4.) 2. Entity Relationship Diagrams.
Digital Data Rates. CDMA. Optical Fibers. 2nd Ed.) 44 . FSK. Socket. ISDN. PDM. Character Codes. Point-to-point communication. Broadband and base-band. Tunneling. Terrestrial Microwave. Networks and accessories: LAN. Wireless TCP& UDP.MBA IT 03 : DATA COMMUNICATION & NETWORK Max.) 5) Black . Cables. 2000) 2) Comer . Hamming codes. Communication System Formats. Switches. Concepts of Port. Broadcasting. Hub. 4th Ed.) 4) Tanenbaum . Multicasting. Communication Links. Linux. WAP. Routers. Network Interface Card. 2003. PSK Features: Error detection and correction codes. Types of signals: AM. B-ISDN Unit III (12 Sessions) OSI Model. ASK. Gateways Cell Relay. TDMA. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Types of Ethernet. PM.Data Computer Communication (Pearson Education. Frame Relay. 1999. 4th Ed. Asynchronous and Synchronous Data. Broadcast Radio. IP Addressing. MAN. Virtual Private Network.Computer Networks (Prentice-Hall. Network Operating systems: Unix. 7th Ed. Unit II (8 Sessions) LAN topologies: Workstation. FDMA. Windows. Bridges. Transmission Impairment. WML SUGGESTED READINGS: 1) Widjaja L G . Server. ATM. Wireless Communication: Bandwidth.) 3) Stallings W . FM. PCM. Mobile Internet & WML: Mobile IP. 2004. WAN. Interference. Infrared & Light Waves.Computer Networks (Prentice-Hall.Communication Networks (Tata McGraw Hill. SDMA.Computer Networks and Internets (Pearson Education. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication.
Electronic Commerce Framework.) .Electronic Commerce Business. Working of Online Credit Card. Management Challenges in online retailing. Changing dynamics in banking industry. Suggested Readings: 1.Electronic Commerce . Online mercantile model for customer perspective. Business to Business (B2B) Business Models. Unit II (10 Sessions) Business to consumer (B2C) Business Models. 3rd Ed. Unit IV (10 Sessions) Online Banking. Unit III (12 Sessions) Online Retailing. Society (Pearson Education. Online retail industry dynamics. Accumulating Balance).) 2. Application areas of Mobile Commerce. Check. Organizational Development. Laudon & Traver . Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Types of C2C. Transaction Security. Peer to Peer Business Models. Consumer to Consumer (C2C) Business Models. Competitive Advantage. 3rd Ed. Online advertising. Competitive Environment. 2007. need and factors affecting Electronic Commerce. Technology. Electronic Commerce Business Models (Value Proposition. Online marketing communications. Market Opportunity. Electronic Payment Systems (Cash. Online banking implementation. Internet as an Electronic Commerce Enabler. Online branding.MBA IT 04 : ELECTRONIC COMMERCE Max. Credit Card. Market Strategy. Management Team). 45 . Management issues in online banking. Online pricing strategies. Types of B2C.Frontiers of E-Commerce (Pearson Education. Online market research. Kalakota R. M-commerce Business Models. Features of Electronic Commerce. Revenue Model. Stored Value. Online customer relationship. Types of B2B. Hours : 40 Unit I (8 Sessions) Origin.
Strategic Alliances.II: International Promotion Strategies. Branch v/s Subsidiary.Shaw. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Bhattacharya B . Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Developing an International Product Line. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit .Role of Pricing. Management Contracts. Unit II (8 Sessions) Planning for International Marketing: Marketing Research .Promotion Mix.J . Global Advertising Regulations . Price Distortion.International Trade and Export Management (Himalaya. International Warranties and Services. Pricing Decisions. Retailing in International Scenario. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Advertising Media. Gray Market. Foreign Product Diversification.Political Systems. International Dimensions of Marketing. Joint Ventures.) 5) Cateora Graham . Licensing. Benefits of International Marketing. Terms of Sale. Legal Form of Organization. International Pricing Strategy. Counter Trade.International Marketing (TMH. Analysis and Measures to minimize Political Risk. 10th Ed. Bribery. Assembly Operations . International Branding Decisions. Price Standardization.) 2) Cherunilam F . Process of Internationalization.International Marketing (Thompson.Culture and its Characteristics.S.) 6) Jain S.) 4) Czinkota . Turnkey Operations. Legal Environment.Product Design and Standardization. Indicators of Political Risk.International Marketing (Pearson.Marketing Information Sources. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Cultural Environment. Channel Management. Acquisitions Franchising. – International Marketing (Thomson) 46 . Market Analysis Foreign Market Entry Strategies – Exporting.MBA IB 01 : INTERNATIONAL MARKETING Max.Legal Systems. World Market Environment: Political Environment. Political Risks. International Sales Negotiations International Advertising – Patterns of Global Advertising. Transfer Pricing.L. Promotion and Communication.International Marketing Management (Sultan Chand & Sons. 9th Ed. Multiplicity of Legal Environment. Counterfeiting. 8th Ed. Personal Selling.I: Product Policy and Planning. 2007) 3) Varshney R. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. 3rd Ed. Marketing Information System. Cultural Universals. Domestic v/s International Marketing. International Packaging.
Voluntary Export Restraints.. Anti-dumping Policy.S. Factors Affecting Exchange Rates. Various types of Exchange Rate Regimes.) 3) Daniels . Regional Economic Integration: Introduction. Role of IMF.W.International Business Environment (Prentice Hall) 5) Bhalla V.A. Regional Economic Integration in U. Absolute Advantage Theory Comparative Cost Theory. Instruments of Trade Policy. Trends in Globalization. Hecksher-Ohlin Theory. 1st Ed. IBRD. Subsidies. 5th Ed.International Trade (Excel.International Business Environment (Anmol) 47 . . SAARC. IMF. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Unit IV (12 Sessions) International Institution: UNCTAD. Features of IBRD. Import Quotas. Changing Environment of International Business. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Administrative Policy. Its Basic Principles and Major Achievements. Brief History of Indian Rupees Exchange Rates. ASEAN. 1st Ed.International Business (Pearson. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction.International Business (TMH. Globalization of Markets.K. Regional Economic Integration in Europe. Product Cycle Theory.Tariffs. Role and Advantages of WTO. SUGGESTED READINGS: 1) Agarwal Raj . WTO. Definition of International Business. . Effects and Benefits of Globalization.) 4) Black J .) 2) Hill C.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Levels of Economic Integration. Integration for Business.
Methods of Identifying Export Winners. India. Export Import Bank of E. Importance of Exports to India. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Additional Commercial Documents. 2007) 2) Varshney R. General Registrations. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Main Commercial Documents. Suitability of a Product for A company. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Recent Trend in India’s Export. 7th Ed. Selecting Products for Manufacturing and Export. SUGGESTED READINGS 1) Cherunilam. of India . Export Pricing. Registration with Licensing Authorities. Criteria for Grouping Countries. Settlement of Disputes.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Registrations with RBI. Terms of Payment in Export. Mechanism of Price Fixation. 9th Ed.C. Sources of Export Information. Benefits arising from Export.International Trade and Export Management (Himalaya. form of Ownership. Agents in Exporting. Definition of Export.) 48 . Methods of Locating and Selecting an Agent. Statutory Documents for Imports Country and Documents for Claiming Export Benefits.) 3) Govt. Selection of Export Markets.L. Signing the agreement. Export Prospect for Small Firms. Important Publications. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Special Financial Facilities. Process of Export Marketing. Selection of Products and Identification of Export Markets: Choosing a Product. Important Incoterms. International Channels Distribution. Benefits to India Exports. F . Opening a Bank Account. Important Organizations. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Nature of Exports Sales Contract. and Statutory Documents for Export’s Country. Direction of Exports from India.G. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Postshipment Finance.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce.C.
Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Wood D. System Elements. Chartering. Relevance of Logistics to Expert Management. Advantages of Air Transport. Classification of Constraints in Containerization. I. Khanna K K . SUGGESTED READING: 1. Scope and Objectives of Logistics. 2007) 49 . Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India.Logistics Management and World Seaborne Trade (Himalaya.A. Organization of a Shipping Company. I. Johnson J. Volume and value of World Trade. Constraints.D’s.C. Shipping Association. Developments in India Shipping. 2007) 3. Operating Ships-Linear and Tramp. Tramp Freight Structure. Ports Infrastructure Development. Freight Forwarders Stevedores. Flags of Convenience. Concept of Containerization. 2.Contemporary Logistics. Freight Brokers. Controlled Cargo. Shipment of Govt. Tariff Structure.Physical Distribution Management : Logistical Approach (Himalaya. Shipping Agents. International Air transport: Concept of Air Transport. Importance of Logistics. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Conference System. Linear Freight Structure. Air Cargo. Shipping Routes.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. World Tonnage. Krishnaveni Muthiah.T.A. Logistics Excellence.
Bank Deposit Schemes. Financial Planning and Taxation. Hours : 40 UNIT . Structure and functions. Nature and Scope of Insurance. . Consumer Protection Act 1986. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Insurance & Risk Management (New Age Publication.Insurance Principle & Practice (Sultan Chand & Company Ltd. Tax Benefits under Life Insurance Policies Suggested Readings: 1. & Srivastava S.Role of Financial Institutions. New Delhi) 50 .I (10 sessions) Introduction and Scope of Insurance.N.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Shares. Principles of Life Insurance and Governance of Insurance Business.II (12 sessions) Financial Aspects of Insurance Management..Product framing.Fundamentals of risk & Insurance (John Wiley & Sons. Delhi) 5.N..Historical perspective. Ombudsman Scheme. Financial Market. Wealth Tax Act 1957. Housing Finance. Srivastava Shashank . Income Tax Act. Vaughan & Vaughan .C.. Conceptual Framework. UNIT . Unit Trust and Mutual Funds. Mishra M. Ganguly Anand . Meaning. Classification of Insurance Business viz. New Delhi) 3. Mutual Funds.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Married Women's Property Act 1874.Indian Insurance Industry Transition & Prospects (New Century Publications. Code of Conduct in Advertisement.N. New Delhi) 2.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit .Insurance Management (New Age International Publishers. IRDA Act 1999. Insurance Companies. Kakkar D. New York) 4.. Life Insurance and General Insurance. Underwriting guidelines. Srivastava D. Life Insurance Corporation Act 1956. Insurance Act 1938.
Suggested Reading: 1. 3rd Ed.MBA OP 02 : HOSPITALITY MANAGEMENT Max. FHRAI. Jones Peter.Public House and Beverage Management (Butterworth) 7. James A.) 5. Hospitality Industry in Today's Scenario. Kotler Philip. Michael Flynn. Alcoholic & Non Alcoholic Beverages. Caroline Ritchie . Menu. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Traits & Duties of House Keeping Staff. .Hotel House Keeping Training Manual (Tata Mc Graw Hill. Bowen John and Makens James . Hotel Categories – Star Rating. Kirk David and Lockwood Andrew . Evolution of Tourism Industry. Classification of Hotels. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Lee-Ross Darren . WTO.Hotel Front Office Management (Wiley) 3. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. 1st Ed. Knowledge of other Departments. Marketing for Hospitality and Tourism: Service Characteristics.Hotel House Keeping (Oxford University Press) 4. Plans & Rates. Typologies of Tourism. The cover.Marketing for Hospitality and Tourism (Pearson Education. Targeting and Positioning of Hospitality Industry. UFTAA.) 51 .HRM in Tourism and Hospitality (Cengage Learning. Types of Hotel Rooms. TAAI. G. Importance of Hospitality Management. Briefing. Components of Tourism. Segmentation. Smritee Raghubalan . Service Equipments: Linen. Raghubalan. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments.) 8. Economic & Environmental. Departments of Hotel. Glassware. Concept of Domestic & International Tourism.Hospitality Operations: A System Approach (Cengage Learning. PATA.Hotel and Tourism Laws (Frank Brothers) 6. Banquets.) 2. Furniture. Significance & Impacts of Tourism: Socio – Cultural. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Tableware. Sudhir Andrews . Origin & Nature. Hotel Organization Structure. ICAO. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Chinaware. Evolution and Growth of Hospitality Industry. Tourism Products of India (World Heritage Countries). Bardi . Responsibilities. Basic Travel Regulation. Travel Motivators. 1st Ed. Stephen Ball. Negi Jagmohan . 1st Ed.
project development cycle. .Economic. layouts. SUGGESTED READINGS 1.Project Planning and Control (Vikas) 3. market survey. Monitoring and Control of Projects Project scheduling. Forms of project organizations. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. plant capacity. production. exchange rates. means of financing. estimates of cost. charts. (TMH. 5th Ed. Unit III (10 Sessions) Process of Project Appraisal Technical . Unit IV (10 Sessions) Implementation. technology. Monitoring and post implementation. demand forecasting technical factors-Material inputs. wage–rate. evaluation of the project .Project : Preparation . Financial. network techniques for resource and cost budgeting and scheduling. treatment of risk and uncertainty. financial projections. S – Project Management (Tata Mc Graw Hill) 5.) 2.tools & techniques of project management. treatment of taxes. Chaudhary. social cost-benefits. Unit II(12 Sessions) Project Formulation Project identification.MBA OP 03 : PROJECT MANAGEMENT Max. location and site. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Mohsin M. work schedule. civil works. project management teams and coordination. categories of project. Problems arising due to rate of discount. The concept of project management .Appraisal.project financing. Legal and Social appraisal of the Industrial Projects. Project formulation and preparation : Market and demand estimation. Chandra Prasanna . Budgeting and Implementation. cost of project. Young TL – The Hand Book of Project Management (Kogan Page) 52 . sensitivity analysis and probability approach single as well as multiple projects.
Rural Market Segmentation. Major techniques of Market Research. 1st Ed. Thorner Daniel and Morner Alice . Sources of Finance. Importance.) 53 . Sociological Segmentation. Classification of Rural Product and Rural Market. Problems and Strategies (Vikas. Advantages of Market Report and Market Report.P.Rural Marketing Environment. Rural Communication-Challenges and Strategies. Product. Introduction to Rural Financing. Prag P A . Lin-Quest and MICA Rating. Warren M . Various Types of Distribution Channels in Rural Marketing. Types of Rural Communication. Marketing Rural Non-Farm Products. Socio-Economic Reforms. Requisites of a Good Finance System.Occupational Segmentation. Use of Durable and Non-Durables by Indian Rural folk. Social Structure of Rural Society.NABARD. Suggested Readings1. Different Marketing Agencies and Institutions. Targeting.MBA OP 04 : RURAL MANAGEMENT Max. Dissemination of Market Information. National Level Credit Agency. UNIT IV (12 Sessions) Marketing Research. Agricultural Marketing. Marketing Network. Marketing of Consumer Durables. Challenges. Market Size and Physical Structure of Rural Society.S. Schemes and Patterns of NABARD. Methods of Collection of Information. . Thomson Rule of Market Index. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. .Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Mahendra and Basu K. Government Efforts. Pricing and Promotion Strategies. Functions of NABARD. Selection of Segments.Land and Labour in India (Asia Publishing House) 4. Behaviour of Rural consumers. Gopalaswamy T. Corporate Interest in Rural Market.Economic and Social Development (Academic Foundation) 5. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Deu S.Rural Diversification (EG Books) 3.