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Creativity

Creativity

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Published by: Prof. Lakshman Madurasinghe on Oct 03, 2008
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Creativity and problem solving Using conscious and subconscious mind

Prof. Lakshman Madurasinghe, PhD Consultant Psychologist; Attorney

The need for a holistic Model of Excellence
IQ
Disciplined study Self awareness Creativity Teaching and doing

EQ EMOTIONA L QUOTIENT
Self awareness And self control Motivation Empathy Social skills

HOLISTIC MODEL

PQ Physical Quotient
Nutrition Exercise Relaxation Stress Mgt

SQ SPIRITUAL QUOTIENT

Integrity Vision Meaning

The essence of

productivity improvement is working ------> more intelligently , not harder

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Brain Re-engineering

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Varying brain speed

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HOW BRAIN WAVES INFLUENCE DECISIONS

Alpha: Beta and Theta
What is the advertisement I am watching 40 HZ BETA Why am I watching this advert 16-24 HZ How should I use this info for my benefit 8-12 HZ 10/03/08 6 ALPHA

Is there a difference between Creativity and Innovation ?

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Creativity- New ideas, originality Innovation- takes the new idea through to a satisfied customer

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Creativity & Intelligence often go together but a creative person need not necessarily be highly intelligent

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Therefore innovation ought to be an essential part of one’s business strategy

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Creativity Killers
 Can’t be done.  Never done it.  Anyone else tried it?  Costs too much.  Isn’t in the budget.  Let’s form a

committee.  Will not work in our department/ company/ industry.

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Spect Analysis- use of full brain

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CREATIVE THINKING
1. Random input; word, pictures and apply to problem at hand- LATERAL 2. Problem reversal; LATERAL- define what it is not, state problem in reverse, change positive to negative. how would I reduce customer sales at Coke?3.What ifs 4.W’s

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CREATIVE THINKING
5. Reframing- Product, Planning, Potential,People 6. Ideatoons- symbols 7. Six hats 8. Concept maps 9. Mind maps 10. Lateral thinking
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CREATIVE THINKING
11. Brain storming 12. Provocation- Houses should not have roofs 13.Concept fan 14. SCAMPER
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Decision-Making Styles
Reflexive Reflective Consistent

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Reflexive Style
 Makes quick

decisions (shooting from hip) without taking time to gather all information needed or considering all alternatives.

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Reflective Style
Takes plenty

of time to make decisions, gathering and analyzing several alternatives
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Consistent Style
Makes

decision without rushing or wasting time.
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Lateral Thinking

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The Basics Behind Lateral Thinking
q q

We are hardwired to be UN-creative. We need formal tools for breaking out of patterned thinking.

q q

Everyone can learn how to be more creative Lateral Thinking gives you the power to create ideas on demand
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Suggest Lateral Thinking If You Hear…
any of these seven common comments

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Because Lateral Thinking Will
Give managers the tools to encourage and reward the creative EFFORT that must become a habit before you can get consistently innovative results. Give employees the tools to assess 23 10/03/08 and improve ideas before

Suggest Lateral Thinking If You Hear…
2. Creative people are a nuisance. They’re always getting out of line.

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Because Lateral Thinking Will
Teach managers how to perceive creative intrusions as a valuable tool for checking blind spots and biases. Creative ideas are often jarring. Give collaborative employees the tools to generate creative ideas on demand. You do not have to rely on a flock of born rebels 25 to 10/03/08

Suggest Lateral Thinking If You Hear…
3. We don’t have time to go through all that trial and error.

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Because Lateral Thinking Will
Teach managers to be alert for new opportunities at every stage as ideas are explored. Give employees tools that speed up the innovation process.
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Suggest Lateral Thinking If You Hear…
4. Creative people are so off-thewall. Their ideas are never feasible.

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Because Lateral Thinking Will
Give everyone the tools of provocation and movement so they know how to get value from initially unworkable ideas. Teach everyone how to harvest, tailor, and shape ideas to make them more practical.
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Suggest Lateral Thinking If You Hear…
5. This company doesn’t see mistakes as progress. We quit too soon.

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Because Lateral Thinking Will
Give everyone tools to assess and minimize risk. Teach everyone how to perceive failures as necessary steps in the creative process. Enable everyone to learn from their mistakes. 31 10/03/08

Suggest Lateral Thinking If You Hear…
6. We don’t know what to be creative about.

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Suggest Lateral Thinking If You Hear…
7. We don’t need new ideas. We’re already aligned about what we’re doing/where we’re going/how to get there.

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Because Lateral Thinking Will
Teach everyone the absolute necessity of applying the creative process continuously to every strategy, process, assumption, product, and practice, in our rapidly changing world. 34

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Lateral Thinking: Four Step Process
Edward de Bono’s Creative Thinking Process
GET STARTED

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Characteristics o f L ateral Ver sus Ver tic al T hinkin g
VERTICAL THINKING LATERAL THINKING  Tries to find Fi nds new w ays t o absol utes; view things; concer ned wi th concer ned wi th sta bi lity. change and mo vement.  Seeks jus ti fica tion Looks f or w ha t is for eac h step; tr ies di f fer ent r ather than to find wha t is “ri ght” or “wr ong. ” “r ight. ”  Anal yz es ideas for Anal yz es ideas to fault s. gener ate new ideas.  Seeks conti nui ty. Uses fr ee as soci ation 36 10/03/08  Sel ecti vel y chooses

Usef ul La ter al T hi nkin g Tec hniques

Rever sal tec hnique
 Examining a pr do wn oblem an d tur ning it or upside completel y ar ound, inside out,

Anal og y tec hni que
 De veloping a sta tement a bout similarit ies betw een obje cts, per sons, and situa tions

Cr oss- fer til izati on tec hni que
 Asking e xper ts fr om other examine the pr fields t o oblem and s ug gest o wn ar eas o f

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fr

om their

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Lateral thinking….
A man walks into a bar and asks the barman for a glass of water. The barman pulls out a gun and points it at the man. The man says 'Thank you' and walks out. What happened ? – 5 MINUTES 38 10/03/08

Who,What,Where,When,Why ,How
1. How can these questions help you in problem solving and innovation ? 2. Which set of questions do you find yourself using most often ? 3. Which question is the most thoughtprovoking ? 4. What other useful questions have you heard that should be added to the list ?

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Creativity….

Examining our habits

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Creativity….

Habit Make use of chance intrusions Shower etc…..

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Creativity….

    

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift. Einstein
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Creativity….Intuition

On a piece of paper write down what you believe will be the outcome of a problem situation facing you next week. Look at the paper once it happens 5 mts

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Creativity….

Habit Suspending judgment Don’t criticize your own ideas too prematurely

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Creativity….

Habit Tolerating ambiguity To develop a complete mind study the art of science and the science of art….

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Creativity….

Value of quiet time “ CREATIVE PAUSE”

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Creativity….
Look Listen Touch Taste Smell

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Creativity….
1. Sculpt 2. Characters 3. Metaphors

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Creativity….
1. Sculpt Seated on the boat: place etc etc I felt nervous so I am sitting on the edge I am lying around feeling relaxed
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Creativity….
2. Characters

Look at the problem Give them some characters: Henry V111 The Queen, Uri Geller, Accountant, Doctor, Monk etc
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Creativity….
2. Characters How to get the team as a whole to share knowledge and skills A monk A zookeeper An artist A bus driver

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Creativity….
3. Metaphor

Describe consultancy as a pot of yoghurt

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Creativity….
3. Metaphor

It comes in different flavours It goes off Some people don’t like it You don’t always feel like eating it You can add it to cooking to create a dish
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Creativity….
Random word Open a dictionary or a newspaper at random and choose a word or image. What light does this shed on the situation.

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Stages of the Creative Process
Preparation

Verification

Concentration

Illumination

Incubation

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Mind Mapping

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What is mind mapping?
 Developed in the 1960s by Tony Buzan to help

students make notes by using keywords and images.
 Non-linear thinking and associative memory  Visual brainstorming tool.  Use connections between keywords to map

knowledge to help improve understanding and recall.
 Aids high level and critical thinking.
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What’s it used for?
 Organising thoughts and ideas  Reading papers  Lecture notes  Writing  Knowledge bases  Problem solving
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How to do a Mind Map
 Start with main idea at the centre of the page.  Think quickly and non-linearly  Use keywords  Point out relationships between concepts with

lines.
 Colour-code related concepts.  Use images

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Foundations
 Brainstorming is the first step towards

Mind Mapping

Brainstorming is a way of finding simple associations between things. However, brainstorming exercises are different from Mind Maps in that they are often two-dimensional and monotone.

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Foundations
 A central image should form the basis of

your Mind Map.  Images are more evocative than words.  They often trigger associations more readily.  This means they are better to enhancing thinking and creativity.

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Sample Maps: Lecture notes

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Foundations
 I also shows that it is ludicrous that over

95% of note-taking/making is done without the benefit of images.

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Foundations
 What if I can’t draw or my drawing is

bad?
 

Anyone can learn to draw! The key is to practise…

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Foundations
 ‘The reason why so many people

assume they are incapable of of creating images is that, instead of understanding that the brain always succeeds through continued experimentation, they mistake initial failure for fundamental incapacity and as its true measure of their talent.’ (Buzan)

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Brainstorming to Mind Mapping
 From your central image you should

radiate Key Words  Key Words should be PRINTED on curved lines flowing from the central image. These lines should be the same length as the words.  By printing them you naturally EMPHASISE THEM.

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Brainstorming to Mind Mapping
 Key words should be basic ordering

ideas (or key concepts) and from these concepts associated ideas should flow.  Words radiate their own associations
  

E.g. Dog, bone, cat… What did you think of next? Your next thought is an example of an association
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Brainstorming to Mind Mapping
 If you find it difficult
 What are the most

working out what your key ideas are then try answering the following questions:

important seven categories in the area under consideration?  What are my basic questions? ‘Why?’, ‘What?’,‘Where?’,’Who?, ‘How?’,‘Which?’,’When?’ often serve as major branches in a Mind Map.

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Brainstorming to Mind Mapping
 If you find yourself having a ‘mental

block’ then try adding blank lines to the key words Mind Map.  ‘[The brain] will almost instantaneously find associations, especially when given the trigger of additional stimulus.’ (Buzan)

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Sample Maps: Writing

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Sample Maps: CV

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BRAIN WRITING

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Mind Mapping….
How to protect and improve tourism in Sri Lanka in the light of a “ BIRD FLU” pandemic GROUP ACTIVITY

30 MINUTES
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Use of sound Baroque- Vivaldi 4 seasons

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The Princess and the Peasant- Group Activity10 mts

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Use of colour Yellow- inspiration , power of mind, bright ideas, joy, laughter Green- balance, harmony, calmness , bridge between emotions and higher reasons, decision making, flowing with life
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Blue- Creativity, teaching

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Use of colour Violet- Wisdom Pink- Warmth , tenderness, all is well Golden- Brilliance, higher creativity Red- Anger, fear, raw power, strength to be well, fire
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Creative thinking- Walt Disney w

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reative thinking- Walt Disney way

Master in his field but sometimes appeared to be in a dream , at other times pragmatic, suddenly critical….

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Creative thinking- Walt Disney way

The Four Character states

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reative thinking- Walt Disney way

The Dreamer Able to fantasize, pure creativity with no boundaries…. ” what if………..”

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reative thinking- Walt Disney way

The Realist Able to realistically implement a plan “ As if…….”

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eative thinking- Walt Disney way

The Critic

Able to constructively criticize a plan, identifying any flaws that would prevent it from working

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reative thinking- Walt Disney way

The Impartial Able to stand back and take a detached view of a situation

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Creative thinking- Walt Disney way

As a group select a work related problem and use Walt Disney method to find a solution 15 mts
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Creative thinking example- 10 mts
Three women each have two daughters, and they all go into a restaurant for a meal.There are only seven vacant seats in the restaurant, but each has a seat to herself. How did they manage it ?
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GOLD

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Managing The Thinking

Blue Hat

Neutral & Objective Checked & Believed Facts Missing Information & Where To Source It

Information & Data

White Hat

Setting The Focus Making Summaries Overviews • Conclusions Action Plans

Why It May Not Work
Cautions • Dangers Problems • Faults Logical Reasons Must Be Given

Black Hat

FOCUS Why It May Work

Yellow Hat

Values & Benefits (Both Known & Potential) The Good In It Logical Reasons Must Be Given

Possibilities • Alternatives New Ideas • New Concepts Overcome Black Hat Problems & Reinforce Yellow Hat Values

Creative Thinking

Green Hat

Emotions Or Hunches “At This Point” No Reasons or Justification Keep It Short

Feelings & Intuition

Red Hat

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Managing The Thinking

Blue Hat

GOLD Overall quality check against values

Neutral & Objective Checked & Believed Facts Missing Information & Where To Source It

Information & Data

White Hat

Setting The Focus Making Summaries Overviews • Conclusions Action Plans

Why It May Not Work
Cautions • Dangers Problems • Faults Logical Reasons Must Be Given

Black Hat

FOCUS Why It May Work

Yellow Hat

Values & Benefits (Both Known & Potential) The Good In It Logical Reasons Must Be Given

Possibilities • Alternatives New Ideas • New Concepts Overcome Black Hat Problems & Reinforce Yellow Hat Values

Creative Thinking

Green Hat

Emotions Or Hunches “At This Point” No Reasons or Justification Keep It Short

Feelings & Intuition

Red Hat

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Thinking hats

Are arranged marriages better than love marriages GROUP ACTIVITY 20 MINUTES
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Lateral thinking….
A man was walking downstairs in a building when he suddenly realized that his wife had just died. How?

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Thinking hats

How could we capture a greater market share for Coke ? GROUP ACTIVITY 30 MINUTES
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Creativity

Pareto Analysis

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By doing 20 % of work you can generate 80 % of the advantage of doing the entire job. 80 % Sales to 20 % customers 80 % taxes by 20 % population

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Creativity

How Pareto analysis

ne

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An analysis of missing doses in clinic

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Creativity

Concept fans- discuss with group

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What did we cover today
Brain re-engineering Creativity killers Lateral thinking Sculpt, character,metaphor Mind maps Walt Disney Thinking hats Pareto
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Creativity

Brain Storming

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Brainstorming
The process

of suggesting many possible alternatives without evaluation.
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Helps generate many radical ideas Ideas must be broad and odd as possible Should be developed fast No criticism of ideas Ideas should be evaluated once session is over

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What are the ways in which we can have a more inspired workforce that would do the best they can at Coke ? GROUP ACTIVITY 25 MTS

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Creativity

Grid Analysis

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Making a choice where many factors must be balanced. It is most effective where a number of good alternatives are taken into account

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First list the options and then factors that are important Next work out relative importance of factors

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COMPLETE THE TABLE GIVEN 15 MTS

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NLP

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Neuro Thinking patterns that make up the mental aspect of our strategies:
To see ourselves as in a movie Hear encouraging internal voice to do well Steady confident feeling in
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Linguistic The way we use language both internally and with others
Regular word we use: Also “ why not” vs “ what would

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Programming Mental and behavioural codes that run or lives Stubbornness vs letting go
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Using Anchors

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Helps you to be the person you want to be at any time….. Pavlov….

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Naturally occurring anchors

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Anchor prompts activity

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Invent a new type of toy for busy managers 15 mts

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NAC steps

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 

1) Know What You Want. 2) Know What is Preventing You From Getting What You Want.(pain/pleasure) 3) Interrupt that Pattern or Break the Old Behavior. 4) Choose and Install the New Behavior or Pattern You Want. 5) Condition Yourself for the New Behavior or Pattern. 6) Do an Ecology Test for the New Behavior to See If You Have Successfully Installed and Conditioned It To Be Your New Automatic Response
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   

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OTHER TECHNIQUES

Tree map Force field analysis Fishbone Importance analysis Consequence map Multiple regression
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Decision Trees
qA

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diagram of alternatives. The diagram gives a visual of the alternatives making analyzing easier.

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Break-Even Analysis Capital Budgeting

Quantitative Techniques

Linear Programming Queuing Theory Probability Theory

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DEVELOPING EXCELLENCE A REFLECTION ON INPUTS

Global Seismic Shifts
1. The globalization of markets and technology 3. The emergence of universal connectivity 3. An exponential increase in competitionbench mark- “world class” 4. The movement of wealth creation from financial capital to intellectual and social capital 5. Permanent white water

The need for a holistic Model of Excellence
IQ
Disciplined study Self awareness Creativity Teaching and doing

EQ EMOTIONA L QUOTIENT
Self awareness And self control Motivation Empathy Social skills

HOLISTIC MODEL

PQ Physical Quotient
Nutrition Exercise Relaxation Stress Mgt

SQ SPIRITUAL QUOTIENT

Integrity Vision Meaning

Your 5 Competencies at Coca Cola
Market Execution –ME Demand Creation – DC Demand fulfillment- DF Performance Finance-PF

PUT SIMPLY- EQ
Its about:
  Managing ourselves Managing our interaction with others

 Understanding more about human behaviour   Understanding consequences more A language or a framework

EQ COMPETENCIES
Self Awareness
   Emotional SelfAwareness Accurate Self Assessment Self-confidence   

Social Awareness
Empathy Organisational Awareness Service Orientation

EQ
Relationship Mgmt
 Developing others  Inspirational Leadership  Change Catalyst  Influence  Conflict Management
 Teamwork and

Self Management
 Emotional SelfControl  Transparency  Adaptability  Achievement  Initiative  Optimism

The 4C model of Excellence

You live that you may love; You love that you may learn to live

EMPTHY-THE FOUR LEVELS
    Listens- SOLER Reads non verbal clues Open to diversity Sees (and anticipates) other’s perspectives

Coping with anger

GAI NS Probl em so lvi ng method Get information

Acknowledge I want - messages Negotiate Self-Care

SQ
Flexibility Self-Awareness Ability to face and endure suffering Ability to be compelled by a vision See connections between diverse things Cause no harm Tendency to probe and ask fundamental questions

WINNING MIND

Brain Re-engineering

Is Productivity proportional to CET …..? USING THE WHOLE BRAIN

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VARIETY OF THINKING STYLES & ATTITUDES

MENTAL SCREENS VISUALIZING RIGHT BRAIN MUSIC THERAPY

NLP SWISH SPLIT SCREENS CIRCLES

Being in the G.A.P

What are values Values erosion word wide -Enron Johnson and Johnson 7 Values at Coke

WORKING ON YOUR ROAD MAP Removing Negativities

DEFINITION

S=P>R
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Stress occurs when the pressure is greater than the resource

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Managing Stress-Alternatives
• Conventional Medicine • Counselling & psychotherapy • Relaxation • Meditation • Massage • Yoga • Acupuncture • Aromatherapy • • • • • • • • Floatation Herbalism Biofeedback Homeopathy Hypnotherapy Osteopathy Pet Therapy Reflexology

Creativity- New ideas, originality Innovation- takes the new idea through to a satisfied customer Mind maps Lateral thinking Thinking hats and others……

Excellence is not an option….It is the way….
IQ

EQ

PQ
SQ

Think of a sentence of more than 15 words all beginning with the letter T

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Trevor took the trouble to take the train ticket to the terminus to transfer the train time to ten tomorrow

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