U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus Proposed by Board of Studies (MBA)

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3

24

8

-

1300

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. RESEARCH PROJECT REPORT: In fourth semester. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. During the course of training. analysis of data collected. The College/Institute will facilitate this compulsory training for students. At the end of second semester examination. These two certificates should be attached in the beginning of the report. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The report will contain the objectives and scope of the study. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. The average of the marks awarded by the 2 two examiners will be taken into account for the results. use. The report will be evaluated by two external examiners. 7. Relevant tables and bibliography should support it. after the completion of training will submit a report to the College/Institute. ordinarily assigned by the organization where student undergoes training. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). conclusions and recommendations. Part II of the Report will contain the study of micro research problem. performance products/services and problems faced. 2. The training will be of 6 to 8 weeks duration. 3. The student. 4. The report should ordinarily be based on primary data. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. importance of the study. In case the difference in the awards given by the examiners is 30 or more marks. The report will be typed in A-4 size paper. the organization (where the student is undergoing training) will assign a problem/project to the student. It will contain 6 . its structure. Experience of teaching MBA classes as guest faculty shall not be counted. Research methodology. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. The Report will have two certificates. The research project report will carry 150 marks. which will form part of third semester examination. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. This chapter will form part I of the Report. The student is expected to answer to the queries and questions raised in such a meeting. This should deal with brief history of the organization. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. every student of MBA will undergo on-the-job practical training in any manufacturing.SUMMER TRAINING PROJECT REPORT: 1. It is mandatory that the student will make presentation in the presence of teachers and students. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. One comprehensive chapter must be included about the organization where the student has undergone training. It should reflect in depth study of micro problem. 5. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. 8. During the training. the project report will be referred to the third examiner. 6. However. There will be no internal examiner. service or financial organization.

The report should be typed in A-4 size paper. diagrams and bibliography. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. This is also to see the articulation of what is being learnt by them. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The number of pages in the report will be 75 or more. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The student will submit three copies of the report to the Head of the MBA program. 7 .relevant charts. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship.

Management As a Profession.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Direction and Supervision Motivation: Concept. Objectives and Significance of Planning. . Business Ethics and Social Responsibility: Concept. . Barriers to Effective Planning. Importance of Communication. Pre-control of Inputs. Evolution of Management: Early contributions. and Decenzo David A.Principles of Management (Tata Mc Graw Hill. Methods: Pre-control: Concurrent Control: Post-control. Approaches for Improving Motivation. Alternative Change Techniques. Leadership Style. Shift to Ethics. Taylor and Scientific Management.Management (Prentice Hall of India.Management (Prentice Hall of India. Stoner. Koontz . 6th Edition) 2. Manpower Planning. Decision Making. Pay and Job Performance. Quality of Work Life.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. System Approach. 8th Edition) 4. Fayol’s Administrative Management. Management Vs. Types of Control. UNIT III (10 Sessions) Staffing: Concept. Leadership Development. 12th Edition 2008) 8 . 5th Edition) 5. 2nd Edition 2008) 6. Social System Approach. Planning Premises and Forecasting. Authority & Responsibility. New Trends in Organisational Change. Suggested Reading: 1. Developing a Quality Control System. and Hillier Mark S. Motivation and Performance. Robbins S. Organizing: Concept. Weihrich Heinz and Koontz Harold . Communication Channels. Training & Development. Levels of Management. Importance. Hillier Frederick S.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Process of Planning. Management Skills. Hawthorne Experiments and Human Relations. Bureaucracy. Span of Control. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Organisation Theories. The Quality Concept Factors affecting Quality. Delegation of Authority. Post Control of Outputs. Job Design. Functions of Leaders. Forms of Organisational Structure. Morale Building. Theories Of Motivation. Robbins & Coulter . Concurrent Control of Operations. Administration. An Integrated Control System. Combining Jobs: Departmentation. Organisational Design. Performance Appraisal Directing: Concept. Hours : 40 UNIT I (8 Sessions) Management: Concept.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Characteristics of Quality Managers. Total Quality Control. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Decision Theory Approach. Change and Development: Model for Managing Change. Barriers to Communication. Forces for Change. Freeman & Gilbert Jr . Key to Planning. Management : Art and Science. Types of Planning. Nature. Ist Edition 2008) 3. Controlling: Concept. Communication: Communication Process. Tools of Ethics. Scope.P. Need for Change. Recruitment & Selection.

Koutsyannis A . types and causes. Exceptions to the law of Demand. kinked demand curve. – Managerial Economics (Pearson Education. pricing under monopolistic competition. UNIT-II (12 Sessions) Demand Analysis.Price. Concepts and various methods of its measurement.N. Monopolistic: Features. Atmanand – Managerial Economics (Excel Books. Damodaran Suma – Managerial Economics (Oxford 2006) 2. Pricing Strategies.Principles of Economics (Himalaya Publishing House. Dwivedi D. Mithani D. price leadership. product differentiation. Dynamic Surplus theory. Market Structure: Perfect Competition. Law of Supply. measurement of Elasticity of Demand. Business Cycle. Cost concept and analysis. Oligopoly: Features. two variableLaw of returns to scale. 2006) 4. Income. Production function.MBA 012 : MANAGERIAL ECONOMICS Max. pricing under monopoly. Significance in decision-making and fundamental concepts. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Determinants of Demand. full cost pricing. price skimming. 2nd Edition) 9 . Objectives of a firm. etal. single variable-law of variable proportion.M.Modern Microeconomics (Macmillan. Supply Analysis. Supply Elasticity.Managerial Economics (Oxford. cartels. Elasticity of Demand. Price determination. significance and methods. Monopoly: Feature. 2007) 6. Cross and Advertising Elasticity. 7th Edition) 8. Analysis and its uses for managerial decision making. Profit concept and major theories of profits. Price Discrimination. Demand forecasting meaning. Law of Demand. . features. penetration pricing. 2007) 5. India Edition. 2005). Nature and Scope of Management Economics. short-run and long-run cost curves and its managerial use. . Petersen Craig H. Dominick Salvatore . product line pricing. Production concepts & analysis.Managerial Economics (Vikas Publication. Inflation. UNIT-IV (08 Sessions) National Income. 7. Uses of Elasticity of Demand for managerial decision making. determination of price under perfect competition. Hirschey Mark – Economics for Managers (Thomson. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Suggested Readings: 1. Risk & Uncertainty bearing theory and Innovation theory. 2007) 3.

journalizing of transactions. trademark. 2) Mukherjee . patents and goodwill. 5) Maheshwari S. market capitalization ratios . Comparative Balance Sheet and Trend Analysis of manufacturing. Accounting Equation. profitability ratios. Unit IV (10 Sessions) Funds Flow Statement: Meaning. 2nd Edition) 10) Chowdhary Anil . 1st Edition).MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. Profit & Loss Appropriation account and Balance Sheet.N & Maheshwari S K – An Introduction to Accountancy (Vikas.Financial Accounting for Management (TMH.Accounting and Finance for Managers (Taxman. conventions and principles. 4) Ghosh T P . liquidity ratios. Common Size Statement . Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting.P. 2nd Edition). Preparation of Schedule of Changes in Working Capital.Financial Accounting for Management (Pearson Education. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. 3rd Edition) 8) Maheshwari S. 10 . SUGGESTED READINGS 1) Narayanswami . 1st Edition). Policies related with depreciation. 1st Edition).Financial Accounting for Management (TMH. International Accounting principles and standards. inventory and intangible assets like copyright.Fundamentals of Accounting and Financial Analysis (Pearson Education. 2nd Edition). 9th Edition) 6) Ashish K. Bhattacharya.Financial Accounting: A Managerial Perspective (PHI.Essentials of Financial Accounting (PHI.N & Maheshwari S K – A text book of Accounting for Management (Vikas.solvency ratios.Financial Accounting for Managers (Taxman. activity ratios. Preparation of Funds Flow Statement and its analysis . flow of cash. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. New Delhi) 7) Ghosh T. Cash Flow Statement: Various cash and non-cash transactions. service & banking organizations. preparation of Cash Flow Statement and its analysis. Concept of Gross and Net Working Capital. 1st Edition) 9) Gupta Ambrish . preparation of final accounts. Profit & Loss Account. 3) Ramchandran & Kakani . Matching of Indian Accounting Standards with International Accounting Standards.

A Paradigm Shift. Sources of Power. Nature. 11 . Management Challenge. New Delhi). Greenberg Jerald and Baron Robert A. UNIT IV (12 Sessions) Organisational Power and Politics: Concept.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Sources. Resistance to change. Classification of Conflict Intra. . Behaviouristic Framework and Social Cognitive Framework. Importance. Causes of Stress. Implementing Change. Conceptual Foundations and Importance. Robbins Stephen P. Udai . Types and Theories of Personality Shaping. Theories. Principles. Mc Shane L. Kurt Lewin Theory of Change. . Organisational Behaviour: Cognitive Framework. 12th Edition) 2. Attitude Measurement.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. New Delhi. Management and Behavioural Applications of Perception. Meaning and Types of Grievance and Process of Grievance Handling. Dysfunctional Groups. Elements of Culture. Blanchard. Nature. Political Implications of Power: Dysfunctional Uses of Power. Steven. Hours : 40 UNIT I (8 Sessions) Concept. Pareek. Functionality and Dysfunctionality of Conflict.Organizational Behaviour (Pearson Education. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Distinction Between Power. Organisational Culture : Concept. Involvement. 8. Learning: Concept and Theories of Learning. . Relationship with Other Fields. Davis. Attitudes and Workforce Diversity. Models of Organizational Behaviour. 3rd Edition) 4. 12th Edition) 5. Interpersonal. Leadership: Concept. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Behavioural and Situational Theories. Personality: Concept. Group Dynamics: Definition. Approaches to Power.Human Behaviour at Works – Tata Mc Graw Hill. Kenneth H and Johnson Dewey E. Managing resistance to change. Newstrom John W. Style and Theories of Leadership-Trait. . Nature. Process. Group Processes and Decision Making. Process and Importance. Employee Recognition. Process of Organisational Culture.Organizational Behaviour (Tata Mc Graw Hill) 3. Charactersitics. Suggested Reading: 1. Group Cohesiveness. Hersey Paul. Glinow Mary Ann Von & Sharma Radha R. Motivating a Diverse Workforce. Authority and Influence. . Resolution of Conflict. Keith . Stages of Group Development. Individual. Types.Behavioural Process in Organization (Oxford 4 IBH.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Stress: Understanding Stress and Its Consequences. Nature. Formal and Informal Groups. Personality Attitude and Job Satisfaction. Intergroup and Organisational. Implications of Organisation culture. Characteristics.MBA 014 : ORGANISATIONAL BEHAVIOUR Max. 8th Edition) 6. Luthans Fred . Managing Stress. UNIT II (10 Sessions) Perception and Attribution: Concept. Analysis of Interpersonal Relationship. Function. Conflict: Concept.Organizational Behaviour (Tata Mc Graw Hill. Attitude: Concept.

Applications in business decision-making. Additive and Multiplicative models. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. New Delhi. F-test and Chi-Square test. Index Numbers:.Fixed base and Chain base methods.Linear equations. Regression equations and their application .Statistics for Business and Economics (Vikas 1998.Statistics for Management (Pearson 2000. t-test.Business Statistics (Pearson Education 2nd Edition).An overview.Meaning . Skewness. Bayes’Theorem and its applications. Gupta V . 3) Render and Stair Jr . SUGGESTED READINGS 1) Beri .Meaning and types of correlation. Mean deviation.Meaning .) . Addition and multiplication theorems. 2) Chandan J S . Construction of Price.Business Statistics (Tata Mc Graw Hill 2nd Edition). Components of time series. Types of index numbers. Probability Theoretical Distributions: Concept and application of Binomial. Quantity and Volume indices:. Coefficient of Variation ( C. Regression:. 23rd Edition). Trend analysis: Least Square method . Formulation of Hypotheses.Quantitative Analysis for Management (Prentice-Hall. Standard deviation . Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Unit II (12Sessions) Time series analysis: Concept.An Introduction to Statistical Methods (Vikas1995. 12 . uses of index numbers. 5) Gupta C B.Linear and Non.Ist Edition). Kurtosis. Karl Pearson and Spearman rank correlation. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Partial and Multiple correlation & regression :. 6) Levin Rubin . 7th edition) 4) Sharma J K . Application of Ztest. Correlation:. 7th Edition). Measures of Dispersion: Range.MBA 015 : BUSINESS STATISTICS Max. Median and Mode and their implications. Measures of central tendency: Mean. Techniques of association of Attributes & Testing.V.

4. Customer. Keller Kevin Lane. Marketing Vs Selling. Functions of Marketing Management. Personal Selling. Product Life cycle .Needs. Consumer Markets and Industrial Markets. 7. 2. Kurtz and Boone – Principles of Marketing (Thomson India edition. Product Positioning . Direct Marketing through Internet.Marketing Management. Branding and Packaging Decisions.MBA 016 : MARKETING MANAGEMENT Max. Benefits / Purpose and Limitations of Market Segmentations. B2B and C2C. Consumer Behaviour . 2007) 13 . 3rd Edition).Marketing Management: Planning. Koshy Abraham and Jha Mithileshwar . Segmenting the Market. Advertising. A Brief Account of Marketing of Services. Basis for Consumer/Industrial Market Segmentation. Etzel M.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Rural Marketing. 8.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Marketing Environment. Concept of Marketing Management. Demands. UNIT III (8 Sessions) Marketing . Elements of Marketing . Promotion: Promotion-mix. Qualities of Marketing Manager. Usefulness. Failure of New Products. Markets and Marketers. Market Targeting – Introduction. Implementations and Control (Pearson Education 12th Edition). Product Decisions. Differentiating the Product. Kotler.Principles of Marketing (Pearson Education. Wants. CRM. Kotler Philip. Product Positioning Strategy. Objectives. Philip and Armstrong Graw . 15th Edtion). Definition. B2C. Pricing Objectives.Mix Decisions. Hours : 40 UNIT I (12 Sessions) Introduction.S.J. New Product Planning and Development Process. Strategic Marketing Planning.. Factors Affecting Marketing Environment. Philosophies of Marketing Management. Factors Affecting Channel Distribution. and Namakumari S . New Product Development-Concept and Necessity for Development. Sales Promotion. Market Segmentation Procedure. Implementation and Control (Macmillian. Mc. Electronic Marketing. Policies Methods of Setting Price. Marketing Information System and Marketing Research. Publicity and Public Relations. Product-Mix. UNIT IV (12 Sessions) Pricing Decisions. Importance and Scope of Marketing. 11th Edition). Suggested Readings: 1. Importance & Process. International Marketing etc.Introduction. Kotler Philip . Management of Channels: Current Trends in Wholesaling and Retailing.Fundamentals of Marketing (Mc Graw Hill) 3. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Marketing – Mix. and Stanton William J . Stanton William J . Marketing Organisations. Retail Distribution System in India. Ramaswamy V. Consumer.Stages and Strategies for Different Stages of PLC. UNIT II (8 Sessions) Market Segmentation. 13th Edition). Analysis. 6. Procedure.Introduction. 5. Pricing Strategies.J. Planning. Channels of Distribution for Consumer/ Industrial Products. Walker B.

Human Resource. printing devices. preparation of questionnaires. Elements of GUI based operating systemWindows-Use of menus. Basic services over Internet like WWW. Essential Components of computer Hardware: (a) Input devices . Components of DBMS. 14 . Components of computer networks (servers. Functions. e-mail. Suggested Readings 1. hub. MS-Excel and MS-PowerPoint. Creating tables. tables and reports (Practical) Database Management System : Overview of DBMS.. Web browsing. downloading & uploading from Internet. Buying & Selling on Internet. tools and commands of windows operating system. Flash Memory etc. Basandra SK . network interface cards. digital camera etc. Comparison between Traditional commerce and E-commerce. classification of computers. Types and Classification. compiler. Kakkar DN. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. voice speech devices. queries. Architecture & Functioning of Internet.) Internet:Overview of Internet. OMR. Recent trends in database. plotters etc. printers. Issues in Implementing Electronic Commerce.Information Technology: Inside and outside (Pearson. IP addresses. etc. Advantages & disadvantages of e-commerce. switches. Marketing. Cyganski . Memory and output unit). Operating System: Definition. Application of these softwares’ for documentation and making reports. 1st Edition).keyboard. cables.MBA 017 :Computer Applications in Management Max. (Vikas) 5. Search engines. CPU. Types of software with examples. functional components of a computer system-(Input unit. Leon . interpreter and assembler. Network topologies. Software: Introduction. Optical storage devices. Bar code reader. Types of memory and memory hierarchy. 1st Edition). workstations. 4. ISPs. 3. forms and reports in MS-Access.(c) Storage Devices – Magnetic storage devices. scanner. URL. 1st Edition). (b) Output devices . MICR.Introduction to Computers (Leon Vikas. presentations. searching. MS Access: Overview of MS-Access.Visual Display Unit. Goyal R – Computer Applications in Management (New Age. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Unit IV (Session 10) E-commerce: Introduction.. WAN and MAN). Web Browsers.Fundamentals of Information Technology. Internet Protocols. Leon A and Leon M . Introduction to languages. Domain names.Computers Today (Galgotia. advantages and limitations of a computer. Types of computer networks (LAN. FTP. Unit III (Session 8) Computer Networks:Overview of Computer Network. characteristics. 1st Edition). 2. such as Production / Operations. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Functioning inside a computer. RDBMS. Finance and Materials Management. Gopher etc. Telnet.

Internet. scanning). 1st Edition 2006). purpose of communication. Group discussions. principles of successful oral communication. non–verbal communication. candidates preparation. 5. decision. overcoming the difficulties of the case method. Notice.D. Lesikar RV & Pettit Jr. writing memos. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. different types of cases. case analysis approaches (systems. Appearance & Posture. RECOMMENDED BOOKS: 1. leading meetings. Impact of Technological Advancement on Business Communication. WRITTEN COMMUNICATION Purpose of writing. writing technique. objectives. electronic writing process. Communication networks. Minutes of Meeting. Intranet. types of interview. Business etiquettes. 2. EMPLOYMENT COMMUNICATION : Writing CVs. Types of business letter. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. skimming. 3. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. clarity in writing. interview. conferences. Paralanguage. barriers & gateway in communication. strategy). UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. 4th Edition) 6.Business Communication (Sultanchand & Sons Publication). what is a report purpose. Layout of business letter. importance of communication in management. e mails. two sides of effective oral communication. Practicing delivery of presentation. GROUP COMMUNICATION Meetings. Rajendra Pal . SMS.. 10th Edition). Advanced visual support for business presentation. reading. 15 . 4. Interviewers preparation. P. media interviews. principles of effective writing. Media management. process of communication. effective listening. types of visual aid. Sharma R. Khetrapal . Planning meetings. 7 C’s of communication. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. Seminars. kinds and objectives of reports. participants. Sehgal & V. behavioral. teleconferencing. workshop. writing reports CASE METHOD OF LEARNING Understanding the case method of learning.K. M. communication structure in organization. Chaturvedi – Busines Communication (Pearson Education. defining and classifying communication.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. the press release. analyzing the case.Business Communication (Excel Books). designing a presentation. 3rd Edition). timing. Tayler Shinley – Communication for Business (Pearson Education.C. venue of meetings. press conference. Body language. reading a case properly (previewing.

3rd Edition).Business Environment Text and Cases (Tata Mc Graw Hill). UNIT-II (8 Sessions) Overview of Political.Business Environment (Excel Books. Global Competitiveness. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. nature and scope. Debit and Credit Cards. UNIT-IV (12 Sessions) E-Banking in India-objectives. EFT) Consumerism. 5. EMI. SEBI Act. Suggested Readings: 1. FDI policy. FEMA. 16 . Futures and Derivatives) RBI-Role and functions. Shaikh & Saleem . Interaction between internal and external environments. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). the monetary policy and fiscal policy. banking structure reforms. Policy with regard to small scale industries.Business Environment (Pearson. Consumer Protection Act. Concepts of Mixed Economy. 3. significance and nature. basic philosophies of Capitalism and Socialism with their variants. Legal. The changing dimensions of these laws and their impact on business. Depository system in India (Options. Financial Sector reforms. New Economic Policy. the process of environmental scanning. Technological and Global environment. Industrial Policy in recent years. Stock Exchange-BSE-NSE. Mishra S K & Puri V K .Economic Environment of Business (Himalaya Publishing House. trends and practical uses-Recent technological developments in Indian Banking (ATM. Globalisation. Paul Justin . Text and Cases (Himalaya Publishing House. An introduction to MRTP. 1st Edition). 2.MBA 021 : BUSINESS ENVIRONMENT Max. Social Responsibility of business enterprises. Narasimhan Committee Recommendations. Hours : 40 UNIT. 1st Edition) 4. Francis Cherunilam – Business Environment. Suresh Bedi . Environment Scanning: meaning. 8th Edition). EXIM policy. Socio-cultural.I (8 Sessions) The concept of Business Environment.

Rights and Duties of Partners : Types of Partners. 4th Edition) 3. Presumption. Discharge from Liability. The Information Technology Act. 2000 Definition. Articles of Association. Conditions and Warranties.Offer and Acceptance. Registration of Firms.J. Promissory Note.Business Law Including Company Law (New Age International Publisher. Meetings. 4. Sale of Good Act. 1872 Definition of a Contract and its essentials. Dissolution of firms. Duties of Subscribers. 7th Edition). Regulation of Certifying Authorities. Quasi contracts. Consideration. Right of Unpaid Seller against the Goods. Kinds of Companies. 1932 Definition of Partnership and its essentials. Capacity to Contract. 13th Edition) 2. Electronic Governance. Bailment and Pledge. Procedure for complaints under the act. Legality of object. Suggested Readings 1.MBA 022 : BUSINESS LAWS Max. Winding up. UNIT II (12 SESSIONS) Partnership Act.Business Law (Vikas Publication. Crossing of Cheques. Negotiation. 1881 Definition and characteristics. . Bill of Exchange and Cheques. Holder and Holder in due course. UNIT III (10 SESSIONS) Negotiable Instrument Act. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Breach. Appeals. Sense Electronic Records and Sense Digital Signatures. 1956 Nature and Definition of a Company. Directors: Their powers and duties. Doctrine of Implied Authority. Avtar Singh . Registration and Incorporation. . Digital Signature. Free consent. Digital Signature Certificates. Companies Act. Presentment. Contract of Indemnity and Guarantee. Remedies. Remedies for Breach. Discharge of a Contract by performance. Acknowledgment and Dispatch of Electronic Records. Gulshan J. Memorandum of Association. Prospectus. Kuchhal M. Noting and Protest. Penalties and Offences.Principles of Mercantile Law (Eastern Book Company.C. Impossibility and Frustration. Relevant Acts 17 . Formation of a valid Contract . Kinds of negotiable instruments. 1930 Definition of a Contract of Sale. Bouncing of Cheques. Redressal Machinery under the act. Attribution. Damages for breach of a contract. UNIT IV (8 SESSIONS) Consumer Protection Act. 1956 Aims and Objects of the Act. Passing of Property. Enforcement of orders and Penalties. Agency. Minor as a partner.

Research Method for Behavourial Sciences (Cengage Learning) 5. Sequencing of Questions. Measure of Dispersion and their Advantages.Business Research Methods (Tata Mc Graw Hill. Preparation of Questionnaire and Schedule.Research Methods for Business students (Pearson Education. Beri G. Process of Research: Steps Involved in Research Process. Suggested Readings: 1. Precautions in Preparing the Research Report. Drawing Conclusions.Research Methodology (Prentice Hall of India. Types of Questions. Bibliography and Annexure in the Report : Their Significance. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Edition 2008) 4. Suggestions and Recommendations to the Concerned Persons. Saunders .C . Length of Questionnaire. Sample Size and Sampling Procedure. Research Design : Various Methods of Research Design.Marketing Research (Tata Mc Graw Hill. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. 4th Edition) 6. Check Questions. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. 2007) 3. UNIT III (10 Sessions) Analysis of Data: Coding. Various Methods of Collection and Data. Types of Business Problems Encountered by the Researcher. 9th Edition) 2. 2nd Edition. Types of Data: Secondary and Primary.MBA 023 : RESEARCH METHODOLOGY Max. Measurement and Central Tendency. Application and Analysis of Variance (ANOVA). Problems and Precautions to the Researchers. 2004) 18 . Panneer Selvam . Various Types of Sampling Techniques. Precautions in Preparation of Questionnaire and Collection of Data. Cooper and Schindler . Gravetter . UNIT II (8 Sessions) Collection of Data: Concept of Sample. Types of Research. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Use of SPSS in Data Analysis. 2nd Edition. Determination and Selection of Sample Member. Editing and Tabulation of Data.

Operations Research . Kothari .Decision-making under certainty.Machines Problems. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Odds Method. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. 2nd edition). Saddle Point.Quantitative Techniques in Management (Tata McGraw-Hill.MBA 024 : OPERATIONS RESEARCH Max. Scope and Applications of Operation Research in managerial decision-making. Taha Hamdy . Applications of Queue model for better service to the customers. Decision tree approach and its applications. Pure and Mixed Strategy Games.Quantitative Techniques (Vikas 1996. 2003. 7th edition) Sharma J K . Hours : 40 Unit I (6 Sessions) Operations Research:. n Jobs and Three Machines.Operations Research (S. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Applications of CPM and PERT techniques in Project planning and control.An Introduction (Prentice-Hall. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. . Two-person zero-sum game. sensitivity analysis. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . 3rd Edition) Kapoor V. Assignment model: Algorithm and its applications. Decision-making environments:. duality. Dominance Method and Graphical Method for solving Mixed Strategy Game. 4th Edition) 19 . replacement of assets which fail suddenly.Uses.K. 3rd Edition). Project Management: Rules for drawing the network diagram. uncertainty and risk situations. graphical and simplex method of solving LP problems.Operations Research (Pearson. Replacement Problem: Replacement of assets that deteriorate with time. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Unit III (6 Sessions) Game Theory: Concept of game. Chand. Crashing of operations. Two jobs and m .

coverage QS 9000 clauses. New Product Development. Method study. Unit-IV (10 sessions) Basic concepts of quality. Quality circles. Monitoring and Controlling forecasting models. Plant Location. 1960) 6) Morton . 2nd Edition) 20 . SUGGESTED READINGS 1) Adam Jr Everetl E.7QC tools and 7 new QC tools. Process. Line of Balance. Inventory control techniquesABC. Definition of production and operations management. dimensions of quality. Measurement of errors.Jenkins Method. Production Cycle. EOQ. 1997. Forecasting types and methods.Operations Management (Palgrave. Product Design. Exponential smoothening.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Quality improvement and cost reduction.FSN analysis. Scheduling types & principles. SED. 2000. master production schedule. Unit-III (10 sessions) Production Planning techniques. VED. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Productivity and Work study. coverage. Routing Decisions. Work Measurement. Inventory Management – Objectives. Total Productive Maintenance (TPM). Hours : 40 Unit –I (10 sessions) Operations Management – An overview. 9th Edition) 3) Hill T. R J – Production and Operations Management (Prentice-Hall.Production & Operations Management (Oxford University Press. Unit –II (10 sessions) Forecasting as a planning tool. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman.Production and Operations Management (Tata McGraw-Hill. ISO 9000-2000 clauses. Deming’s 14 principles. Layout Planning. Juran’s quality trilogy. Six Sigma.Production and Operations Management (Galgotia books. 2004) 8) Bedi Kanishka . 5th Edition) 2) Chary . Factors. PDCA cycle. Box. Responsibilities of Operations Manager. Classification of operations.Production and Operations Management (Vikas) 7) Haleem A.

Production Budget. Kishor – Advanced Management Accounting (Taxmann. 2000.) 21 .) 3) Pandey I M . buying etc. cost concepts. Unit III (10 Sessions) Budgeting: Concept of Budget. and Overhead Variance. sales etc. preparation of Cost Sheet. 3rd Ed. Capital Expenditure Budget and Master Budget. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Cost Management. uses and applications. concept of investment center. Budgeting and Budgetary Control. 8th Ed. Role of Cost in decision making. Value Chain Analysis. profit center and responsibility center and its managerial implications.Accounting for Management (Vikas. Neo Concepts for Decision Making: Activity Based Costing. calculation of Material Variance. Static and Flexible Budgeting. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. types & importance .) 7) Ravi M.) 6) Ravi M. Reconciliation of Cost and Financial Accounting. Transfer Pricing : concept.) 4) Bhattacharyya S K and Dearden J . strategies and applications of each. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Types of Budget. 2002.) 5) Sahaf M A . Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Preparation of Cash Budget. Elements of cost .) 8) Arora M N – Cost and Management Accounting (Vikas. Differential Costing and Incremental Costing: Concept. Target Costing & Life Cycle Costing : concept. 3rd Ed.Management Accounting (Vikas. Labour Variance. replacement. Methods of calculation of these costs and their role in management decision making like sales. cost center. 8th Ed. 1st Ed.Management Accounting: Principles and Practice (Vikas. Labour and overheads and their Allocation and Apportionment. Methods of Costing. Sales Budget. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. and its applications and implications. 2004. replacement. Advantages and Limitations of Budgetary Control.MBA 026 : COST & MANAGEMENT ACCOUNTING Max.Materials. 12th edition) 2) Khan and Jain . types of cost. establishing various cost standards. 1st Ed. Materials Budget. 2000.Introduction to Management Accounting (Pearson. 1st Ed. 1987.Management Accounting (Tata McGraw-Hill. multi product pricing. SUGGESTED READINGS: 1) Horngren et al . Kishor – Cost & Management Accounting (Taxmann. Comparison of Management Accounting and Cost Accounting. Standard Costing: Concept of standard costs.

Fundamentals of Financial Management (TMH.) 3) Knott G . Working Capital Management: Management of cash.) 2) Van Horne .) 7) Lawrence J. 2nd revised ed. Overview of Working Capital Decision: Concept. 2004) 6) R P Rustagi .Principles of Managerial Finance (Pearson Education.) 22 .). weighted average cost of capital and implications. Profit maximization vs. Concept and Approaches of capital structure decision : NI. 9th Ed. preference shares. scope and objectives of finance. 2000. 2004) 4) Khan and Jain . components. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Financial decision areas. Leverage Analysis – financial. operating and combined leverage alongwith implications. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. Wealth maximization. factors affecting working capital requirement. Factors affecting dividend decision. Risk and Return Analysis. EBIT-EPS Analysis & Indifference Points. Concept. Cost of Capital : Cost of equity. Kishor . 2003. preference shares. SUGGESTED READINGS: 1) Pandey I M . 1st Ed. Gordon’s Model and Modigliani Miller Model. 2004) 8) Ravi M. 1st Ed. Time Value of Money. debentures and bonds as sources of long-term finance.Financial Management and Policy (Pearson Education. Traditional and Modigliani Miller Approach. potentiality of equity shares. inventory and receivables. 3rd Ed.Financial Management (Palgrave. Introduction to Working Capital Financing. Risk and Uncertainty in Capital Budgeting. NOI. Functions of Finance Manager in Modern Age.Financial Management (Taxmann.Financial Management (Galgotia. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Process & Techniques of Capital Budgeting and its applications. Unit II (8 Sessions) Investment Decision: Appraisal of project.MBA 027 : FINANCIAL MANAGEMENT Max. Gitman . 12th Ed. 2004. debentures and retained earnings.) 5) Prasanna Chandra . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.Financial Management (Tata McGraw Hill.Financial Management (Vikas.

Strategy Formulation. Transfer and Separation: Promotion – purpose. Dessler – Human Resource Management (Prentice Hall. the offer of employment. The systematic approach to selection: the selection procedure. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Job Evaluation. Job Analysis – Job Description. 10th Ed. recruitment procedures. Rao VSP – Human Resource Management.) 5. Fair Wage and Living Wage. Separation – lay-off. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. 10th Ed. Role of HR managers. principles and types. importance and approaches of Industrial Relations. Performance Appraisal: Definition. and evaluation of process. Strategic Management Process – Environmental Scanning. Ivansevich – Human Resource Management (Tata McGraw Hill. Bernardi – Human Resource Management (Tata McGraw Hill. Human Resources Information system (HRIS): HR accounting and audit. UNIT III (10 Sessions) Training and Development: Purpose. implementation and evaluation. principles and types. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. 5th Ed. Disciplinary Procedure.MBA 028 : MANAGING HUMAN RESOURCES Max. recruitment methods and evaluation. Evolution of HRM environment – external and internal. dismissal. Incentive Payments : Meaning and Definition. Wage Policy in India – Minimum Wage. Industrial Relations: Nature.). Job Specification.). 3. purposes. Prerequisites for an effective incentive system. 2nd Ed. Human Resources Development in India: evolution and principles of HRD. Types and Scope of incentive scheme. Personnel functions. retrenchment. Incentive Schemes in Indian Industries. The systematic approach to recruitment: recruitment policy. components of pay structure in India. Purpose of appraisal. selection methods. 4th Ed. Voluntary Retirement Scheme. Compensation Administration: Nature and Objectives of compensation.Human Resource and Personnel Management (Tata McGraw Hill. UNIT II (8 Sessions) Human Resources planning: Definition. HRM functions and objectives. Text and Cases (Excel Books. Promotion. HRD Vs. Difference between HRM and Personnel Management. the design of application form. Aswathappa K . Procedures and Techniques including 360 degree Performance Appraisal. Transfer – reason.) 4. 2. processes and limiting factors.) 23 . Suggestion Readings : 1. Fringe Benefits. Grievance Handling Procedure. Methods and issues of training and management development programmes. resignation. Nature and Scope.

single vendor concept.I. Distribution and warehousing management. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. (Pearson. Outsourcing-basic concept.) 24 . ABC. SDE / VED Analysis. 1st Ed.A Text Book of Logistics and Supply chain management (Macmillan.) 2. Purchasing & Vendor management: Centralized and Decentralized purchasing. CRM Vs SCM. 1st Ed. Raghuram G. Benchmarkingconcept. Essential features.) 3. accounting for materials.) 5. inbound and outbound logistics. logistics sub-system. management of stores. Gopal . re-order point / re-order level fixation.). (I. 3rd Ed.Supply Chain Management (Macmillan. . 5th Ed. various costs associated with inventory.A. lead time reduction.K. functions of purchase department and purchase policies.Logistics and Supply Chain Management (Macmillan. SUGGESTED READINGS 1. Value Addition in SCM-concept of demand chain management. Unit III (12 Sessions) Inventory Management: Concept. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Various flows (cash. 4. Sahay B.Material Management.S.New Delhi. bullwhip effect in logistics.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Agarwal D. value and information).) . 1st Ed. Just-In-Time & Kanban System of Inventory management. exercises –numerical problem solving . Features and Implementation. various EOQ models. Use of mathematical model for vendor rating / evaluation. Logistics costs. benefits and case examples. Key Issues in SCM.M.Supply chain management (Pearson. . Chopra Sunil and Peter Meindl . Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. buffer stock (trade off between stock out / working capital cost). different models. Krishnan Dr.

Activity based Costing. GE 9 Cell.Cases in Strategic Management (Tata Mc Graw Hill.Strategic Management (AITBS) 3. Hours : 40 UNIT I (8 Sessions) Introduction. Process of Strategic Planning. Thomson .MBA 032 : STRATEGIC MANAGEMENT Max.Business Policy and Strategy (Prentice Hall of India) 8.B. .J. and Richard B.. Various Corporate Strategies: Growth/ Expansion. Strategic Choice. SAP Scanning.Jauch. Mergers & Acquisitions. David and Rangaragjan Krish .. Functional Strategy. 2nd Ed. and Robinson J. UNIT IV (12 Sessions) Strategy Implementation through structure. 1st Ed. Corporate Strategy. . Impact of Internet and E-Commerce.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. and Athreya M. Basic Model of Strategic Management. Business Policy.B. Lawrence R. Glueck William F. Wheelen Thomas L. Vision.R.Business Policy and Strategic Management (Tata Mc Graw Hill. . Mc Carthy D. Corporate Restructuring. Value-Chain Approach. and Curran J. . Basic Concept of Strategic Management.. Organization Life Cycle. Strategic Management. Management and Control. Pearce II John A. Resource based approach. Portfolio Analysis. Objectives. Industry Analysis. BCG Model. Budhiraja S. Finance. Minichiello Robert J. Suggested Reading: 1. Scanning Functional Resources. TOWS Matrix. Stability. HR and Global Competitiveness. Role of Strategic Management in Marketing.Business Policy and Strategic Management (Frank Brothers) 2. Competitive Intelligence ETOP Study. UNIT III (10 Sessions) SWOT Analysis.) 5. through Human Resource Management: through values and ethics. OCP. Case Study related to the Entire Syllabus. UNIT II (10 Sessions) Environmental Scanning. Stages of corporate development.) 6. Impact of globalization. Diversification.) 4. 1st Ed. Kazmi Azar . Porters Model: 5 Force and Porters Diamond Model. Strategic Alliances. Strategic Information System.. Mission. Strategic Decision Making. Strategic Budget and Audit. Corporate Parenting. Cliff Bowman .R. Mc Kinsey’s 7S Model.Business Policty and Strategy (AITBS) 25 . Corporate Analysis. Hunger J. Retrenchment & Combination Strategy.Concepts in Strategic Management and Business Policy (Pearson Education.

Management Support System(MSS). Fuzzy Logical Control System.) 7. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Competitive Strategy Concept. 1st Ed. Transaction Processing System(TPS). 3rd Ed. The Value Chain and Strategic IS. System Analysis (DFD and ER Diagram). System Design.) 2. O’Brien James . Security and Ethical Challenges Of IT. Stair & Reynolds – Fundamentals of Information Systems (Thompson.Management Information System (Tata Mc Graw Hill. Murdick. Expert System(ES). Management Information System(MIS).Business Ethics. Claggett – Information System For Modern Management (PHI.) 3.Management Information System (Tata Mc Graw Hill. 2nd Ed. Investigation Phase. Technology Ethics.) 6. Artificial Intelligence(AI) . Prototyping. Cyber Crime and Privacy Issues. Implementing Business Systems. Davis & Olson – Management Information System (TMH. Virtual Reality . Ross. Classification. Ethical Responsibility . 2nd Ed. Testing. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Jawedkar W S . 3rd Ed. Training. Information Systems. Suggested Readings : 1.) 26 . Executive Information System(EIS). Operations Support System (OSS). Documenting. 12th Ed. Enterprise Collaboration System(ECS). Arora Ashok. Becoming an Agile Company.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP).) 4. .) 5. Feasibility Analysis. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Customer Relationship Management (CRM). Bhatia Akshaya – Management Information System (Excel. Laudon K C and Laudon J P . Process Control System(PCS). 1st Ed. Creating a Virtual Company. Decision Support System(DSS). Improving Business Quality: Total Quality Management.Management Information Systems: Managing the Digital Firms (Prentice Hall. Applications Of Artificial Intelligence : Neural Networks. Using IT for Strategic Advantage: Business Process Re-engineering.

Marketing Communication. UNIT III (8 Sessions) Communication. Schiffman Leon G. and Kanuk Leslie Lazar . Reference Group and Family Influences. Ethical and Social Issues in Advertising. 3rd Ed. UNIT IV (16 Sessions) Advertising Management.) 2. 6th Ed. Promotion and Marketing Communication. 4th Ed. Search and Evaluation. Role of Advertising in Natural Development. (Pearson Education. Belch MA and Belch GE . Customer and Competitor Analysis. Environmental Influences on Consumer Behaviour: Culture. Loudon D. Consumer Perception.L.) 6. Batra Myers and Aker . Overview: Meaning. Preparation and Choice of Methods of Advertising Budget. Participants in IMC. Copywriting. Role of Creativity in Copywriting Media Planning. Integrated Marketing Communication (IMC).Consumer Behaviour (Tata Mc Graw Hill. Consumer Attitude Formation and Change.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Consumer Behaviour Models. Challenges in IMC. STP Strategies for Advertising.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.Consumer Behaviour (Pearson/ Prentice Hall. and Bitta Della . Semenik Richard J . Purchasing Processes. Sponsorship: POP: Supportive Communication. Personality and Self Concept. Consumer Learning. Objectives of Marketing Communication. 2004) 27 . 9th Ed. Organization Buying Behaviour.Advertising Management (Pearson/ Prentice Hall. 5th Ed. IMC Management & Planning Model. Personal Influences and Diffusions of Innovations.) 3. Suggested Readings 1. Process of Communication. Management of Advertising Agencies.Integrated Advertising. Best and Coney .Consumer Behaviour (Tata Mc Graw Hill.) 4. Social Class. Nature and Scope of Advertising. Testing of Advertising Effectiveness. Campaign Planning: Message Creation. Process of Advertising.) 5. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour.Promotion & Integrated Marketing Communications (Thomson. Role of E-Commerce in Marketing Communication. Reasons for Studying Consumer Behaviour. 9th Ed. Promotion Mix. Understanding Consumer and Market Segments. Consumerism.) 7. Clow and Baack . Consumer Decision Process: Problem Recognition.Advertising and Promotion. IMC Promotion Mix. Advertising and Other Promotional Tools. Motivation. Role of Advertising in Promotion Mix. Hawkins. PostPurchase Behaviour. Factors contributing to IMC. Subcultures.

Brainstorming. Couger. 1999) 7.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. C. 1999) 2. Entrepreneurial motivation and Barriers.Creativity in Organisations (Wheeler. Feasibility Analysis: Economic. Financial Institutions and Small scale Industries. Jonne & Ceserani . Stages of economic development.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Incentives and facilities. Culture. Creative Problem Solving: Heuristics.Strategic Management (Addison-Wesley. Nina Jacob. Marketing. Importance of international business to the firm. Theory of Entrepreneurship.Innovation & Creativity (Crest) 2001. Concept of Entrepreneurship. Nature and Overview. Creative Performance.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Screening and Project Identification. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. International versus domestics’ entrepreneurship.Creativity and Innovation (IPP. Classification of Entrepreneurship. 2003) 5.Entrepreneurship (Prentice-Hall. Synectics. Monitoring and Control segmentation. Development of entrepreneurship. Suggested Readings: 1. 1998) 3. Project Planning: Evaluation. Holt . locating venture capitalists. Venture Capital: Venture capital. Functions of an Entrepreneur. 4. 6. 1999) 28 . stages in entrepreneurial process. Innovation. Financial and Technical. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Internal and External Factors. Professionalism vs family entrepreneurs. Govt. Venture capital process. Policies for SSIs. . Dollinger M J . Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Role of Woman entrepreneur. Bridge S et al. Institutional support for new ventures: Supporting Organizations. Hunger J D and Wheelen T L . Value Analysis.

Ethics in finance. Code of Corporate Practices.MBA 042 : CORPORATE GOVERNANCE. Iyer . Upanishads. Bhatia . 2002) 2) Laura P Hartman Abha Chatterjee . Mahabharata.Business Ethics (Tata McGraw Hill. Corporate Restructuring. Diversification. Suggested Readings: 1) S.Ltd. need of corporate governance code. Brand Building. VALUES & ETHICS Max. Information Technology. Promotional Strategies. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. Teaching from scriptures and tradition (Geeta. 6th Ed. trade marks.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. 29 . Mergers and Acquisitions. Economic Reforms & Development (Oxford). Vedas. Corporate Governance and the Role of Board (BOD). Corporate Social Reporting. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Horizontal Organisation. Ethics and social responsibility. copy rights. patents. Benchmarking. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition.S. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Ethics and Information Technology. Ramayana. The Indian Scene.K. Corporate Governance System Worldwide. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values.Managing for Value (New Age International Publishers. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Ethics and marketing. Total Quality Management. 2007) 3) S. Competitive Strategy. Ethics and human resource. Supply Chain Management. Ethical theories and approaches. Social Responsibility of Corporates.) 5) Reed Darryl – Corporate Governance. Intellectual property rights like designs.

Personal Effectiveness. Types of Training. 2nd Ed. Evaluation of Personality : Sick Personalities and Healthy Personalities. 6th Ed. . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.) 3.Theories of Personality (Wiley-India Text Books.Training & Development Concepts & Application (Ane Books. Udai Pareek . 1st Ed. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs.Understanding Organizational Behaviour (Oxford.Personality Development (Tata McGraw Hill. Sahu R. Elizabeth B . Approaches to Training Needs Assessment. Friedman & Schustack . UNIT III (8 Sessions) Training : Concept.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. 4th Ed.Training for Development (Excel Books.et al . Tapomoy Deb . Lynton & Pareek .Personality: Classic Theories and Modern Research (Pearson) 6.) 30 .) 2. Psychodynamic Theories . TNA Cycle of Events. Johari – Window. Persistence & Change.) 5. Developing an Integrated Approach of Learning in Training Programme.. 1st Ed. Methods of conducting Training. Hall Calvin S.) 4. Suggestion Readings : 1. Designing Training Programmes.Carl Jung and MBTI. Need and Importance of Training. 2nd Ed. Moulding the Personality Pattern. Personality Patterns..K.Training for Development (Vistaar Publication. Hurlock. Role. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants.) 7. Transactional Analysis. Understanding Process of Learning. Evaluation of Training Programmes. Symbols of Self. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.

Management Approaches. Role of State. Management Strategy. Important Provisions of Employees’ State Insurance Act. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Absenteeism.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. UNIT III (6 Sessions) Technological Change in IR-Employment issues. Labour problems : Discipline and misconduct. unions in the era of liberalization.D. Mamoria. Trade Union. Labour turnover. Mamoria CB. 4th Ed.) 31 . Workmen’s Compensation Act. 2000. objectives. Factories Act. Grievance Handling Procedure. Objectives of IR. . 15th Ed. Sinha .Dynamics of Industrial Relations (Himalayan Publications. Employers’ Organisation. Gankar . Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Evolution of IR in India . 1st Ed. Venkata Ratnam – Industrial Relations (Oxford. Workers’ participation in management. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. concept. Srivastava SC . Employees Provident Fund Act. unions after independence. ILO in IR. functions and role of Trade Unions in collective bargaining. Integrative Approaches to HRM. Nature of Industrial Relations.) 5.Industrial Relations (Excel. 2006. 2nd Ed.Industrial Relations and Labour Laws (Vikas.Industrial Relations. Payment of Wages Act. International Dimensions of IR. Suggested Readings : 1. Human Resource Management and IR.) 3. Trade Union Response. Payment of Gratuity Act. Trade Unions and Labour Legislation (Pearson Education.) 4. 1st Ed. Singh B.) 2. problems of Trade Unions.

Teams – Effective Team Characteristics and Team Building. Group Roles. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Leadership Behaviour. UNIT II (10 Sessions) Focus on the Leader – Power and Influence.Leadership.) 4. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Stages of Group Development. Leadership and Values.Leader. 5th Ed. Group Cohesion.) 3. Assessing Leadership & Measuring Its effects.Leadership in Organisations (Pearson. Group Norms. Teams and Their Leadership. Building Technical Competency. Contingency Theories of Leadership. Building High Performance Teams. 6th Ed. Team Building for Work Teams. Advanced Leadership Skills. Groups – Nature. Leadership and Change.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Concepts and Myths about Leadership. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills.Leadership (Crest Publishing House) 32 . UNIT III (10 Sessions) Groups. Ginnett. Followers and situation. Sadler Philip . Group Size. Leadership Traits. West Michael . Ginnetts Team Effectiveness Leadership Model. Yukl G .Effective Team Work (Excel Books. Hughes. Curphy .) 2. Components of Leadership. 1st Ed. Suggested Readings : 1.

) 7. Case I . 1st Ed. Second Edition Page 410-415).Understanding Organisational Behaviour (Oxford) – for case in Unit II.MBA HR 04 : NEGOTIATION & COUNSELLING Max. By Udai Pareek.Counseling and Guidance (Tata Mc Graw Hill. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Approaches to Counselling: Behaviouristic. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Strategy and Tactics of Distributive Bargaining. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. Influence of Culture on Negotiation: Case II .Negotiation Made Simple (Excel Books. Patternson . 6th Ed. 196-197). (Thomson India. Welfel. Lewicki.) 3.L. Characteristics. Oxford. Role of a Counsellor and Model of Conselling. 2nd Ed. A Multi theoretical Integrative Approach. Modern Trends in Counselling – Trends. Singh Kavita .Negotiation Skills for Managers (Tata Mc Graw Hill.Counselling Skills for Managers (PHI. Cohen S .Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Excel Books pp. . UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Pareek Udai . Strategy and Planning for Negotiation. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Suggested Readings : 1.) 6. Rao S N . Rao S.) 2.The Counselling Process.The Dabhol Debacle ( Negotiation Made Simple.) 5. 1st Ed. 5th Ed. Saunders & Barry .Netgotiation (Tata Mc Graw Hill. 1st Ed. 33 . SL Rao. UNIT II (12 Sessions) Negotiation Sub processes: Perception. Strategy and Tactics of Integrative Negotiation.30-35 and pp.) 4. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept.

Characteristics of Services Classification of Services. Importance of Customer Relationship Management : Specific for Service Industry. People and Internal Communication. Segmenting. Service Marketing System: Service Quality. 1st Ed.Services Marketing: People. Suggested Readings: 1.Services Marketing. Insurance and Banking. Technology and Strategy (Pearson Education.) 2.MBA MK 01 : MARKETING OF SERVICES Max. Services Promotions.Services Marketing: Text and Cases (Palgrave.) 5.) 3. Understanding Customer Expectations and Zone of Tolerance. Payne Adrian . Devising Financial Services. 1st Ed. Baron S and Harrisk . UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Service Pricing Strategy.) 4. Govind Apte . Rama Mohana Rao . Zeithaml . Physical Evidence: Role of Communication in Service Marketing. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Service Product Planning.) 7. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. 5th Ed. Understanding the Customer Expectations. Process of Operations and Delivery of Services. Marketing Mix Strategies with Special Reference to Credit Cards. Marketing of Telecom/ Insurance Services. Key Decisions in Global Marketing. Woodruff Helen . Segmentation and Zone of Tolerance.Service Marketing (Macmillian. Developing the Service Product/ Intangible Product. Home Loans. 3rd Ed. Role of Technology in Services Marketing.The Essence of Service Marketing (Prentice Hall of India) 6. Paradigms in Services Marketing. Principal Driving Force in Global Marketing of Services. Services Distributions. Services Strategy and Organizing for Global Marketing.Services Marketing (Oxford University Press) 34 . Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing.Services Marketing (Tata Mc Graw Hill. 2nd Ed. Targeting and Positioning of Financial Services. (Person Education. Love lock Christopher .

Tull & Hawkins . Essentials Characteristics for Selecting Secondary Data. Marketing Research during different phases of the administrative process.) 3. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Scientific Method of Investigation : Scientific Method. General Procedure in Attitude Scaling.) 6. Giving Suggestions and Recommendation to the Concerned Persons. Precautions in Preparing the Research Report. Problem Associated with Sampling. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Analysis and Estimation. Byod & Others . Criteria for a Good Scale. 7th Ed.Marketing Research (Tata McGraw Hill. Rank Correlation. Primary and Secondary Data: Methods of Collecting Primary Data. Difficulties in Applying the Scientific Method to Marketing. Regression Analysis. and Albaum Gerald .MBA MK 02 : MARKETING RESEARCH Max.. Component of Attitude. 4th Ed. Zikmund and Babin Barry J. Precautions in Preparation of Questionnaire & Collection of Data. Correlation. Advantages & Disadvantages of Different Techniques of Sampling. Green Paul E. 6th Ed.) 4. Difference between Probability and Non-probability Sampling.Essence of Marketing Research (Cengage Learning) 8. Application of Marketing Research.Marketing Research Methodological Foundation (Cengage Learning. Need for Marketing Information System.Marketing Research (Tata McGraw Hill. Process of Marketing Information System.Marketing Research (All India Traveler Book Seller) 2. Hypothesis Testing. Steps in Sample Design. Drawing Conclusions. Attitude Scales: The Concept of Attitude.Marketing Research: Measurement & Method (Prentice Hall of India. Scientific Method in the Physical Sciences and Marketing. Objective of Sampling.) 7. Important Experimental Research Designs. Sampling: What is Sampling. Beri . Advantages & Disadvantages of Primary Data & Secondary Data. Tull Donald S. 9th Ed. Analysis of Variance. SUGGESTED READINGS: 1.Marketing Research (Prentice Hall of India.) 5.. 5th Ed.Research for Marketing Decisions (Prentice Hall of India. and Iacobuce Dawn . Methods of Observation. Bi-variate Analysis: Chi square. Components of Marketing Information System. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Difficulty of Measurement. Limitation of Marketing Research. Limitations of Attitude Measurement. UNIT IV (10 Sessions) Data Processing. Rating Methods. Distinction between Scientific and Non-Scientific Method.) 35 . William G. . UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Selected Attitude Scales. 2nd Ed. Marketing Information System : Concept. Determining Sample Size. Development of Marketing Measures. Luck and Rubin . Objective of Marketing Research. Sources of Error. Bibliography and Annexure in Report. Various Techniques of Sampling. Nargundkar . Churchill Gilbert A.

Formulating Selling Strategies.) 7. Spiro .Marketing Channels (Prentice Hall of India. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.Selling and Sales Management (Pearson Education) 3.) 5.) 36 . Cundiff Edward W. 11th Ed. 8th Ed. Goals in Sales Management: Goal Setting Process in Sales Management. Analyzing Market Demand and Sales Potential. Sales Contests. Rosenbloom – Marketing Channels (Cengage Learning.Sales Management : Theory and Practice (Palgrave) 2. Process of Personal Selling. The Ones of Personal Selling. Designing Sales Territories and Sales Quota.I. Qualities of a Successful Salesman. EL-Ansary A.. Johnson and Marshall . Sales Management Process. 6th Ed. Coughlan A. Suggested Readings 1.Sales Management: Decisions. Jobber David and Lancaster Geoff . UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Training and Compensating the Sales Force..) 6. Sales Management and Salesmanship.P . Primary Distributors. Concept of Personal Selling. Specialized Distributors and Participants. 7th Ed.Sales Force Management (Tata Mc Graw Hill. and Anderson E . Types of Channels. Strategies and Cases (Pearson Education. 5th Ed. Role of Sales Manager. Leading and Motivating the Sales Force. and Govoni Norman A. Importance of a Channel. Distributors Selection and Appointment. Recruitment and Selection of Sales Force. Donaldson B . Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Evaluation and Analysis. Techniques of Sales Forecasting. Stern Louis W. Designing the Structure and Size of Sales Force.T.Sales Force Management (Tata Mc Graw Hill. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Training the Distributors Sales Team.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Still Richard R.) 4. Preparation of Sales Budget. Distributors: Policies and Strategies. Channel Conflicts and their Resolutions.

The Customer and Retail Business: Knowing your Customers. 1st Ed.Retail Management . Vedmani G. Service Characteristics.Retailing (Cengage Learning. Targeting Customers and Gathering Information.. 5th Ed. Lusch Robert F. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Perceptions of Service Quality. Definition and Concept. Site Selection. Going International. Web. 4th Ed.Retailing : Environment and Operations (Vikas. The Internalization Process. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. International Retailing: Internationalization and Globalization. Display. Dunne Patrick M.Retail Management (Pearson Education. Retail Institutions by Store-based Strategy-Mix. Visual Merchandising and Atmospherics. Cox Roger and Brittain Paul .) 2.) 5.Retailing: An Introduction (Pearson Education.R . Gibson . Learning. People in Retailing. Branding. 9th Ed.Retailing Management (Tata McGraw Hill.Retailing (Cengage Learning. Culture. Retail Organisation and Operations Management. Communicating with Customers.) 3. Motivation and Perception.) 37 . Strategic Planning. and Griffith David A . Newman A. Financial Dimensions. Choosing a Store Location: Trading Area Analysis. Promotional Strategies used in retailing.) 7. 5th Ed. Development and Implementing Plans. Store Design and Layout. Nonstore-based and other Forms of Non Traditional Retailing. 1st Ed. Berman B and Evans J. 1st Ed.) 4. Merchandise Management Retail Pricing. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Shopping at World Stores.. Suggested Readings: 1. Newman and Cullen . Managing Retail Services. The External Store. Structural Change. Focusing on the Consumer. and Cullen P .) 6. Michael Levi M and Weitz BW . Market Structure. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Building and Sustaining Relationships.J. Retail Planning. Functions of Retailing Driving Forces for Retailing. Development and Control. Mapping Out Society. Type of Retail Outlets.Functional Principles & Practice (Jaico Publications.MBA MK 04 : RETAIL MANAGEMENT Max. Business and International Management. The Store and its Image. Internal Store. Attitude.

trade credit. techniques and processes. 2005) 6. Cash Budget. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. overdrafts. objectives of receivables management. etc. credit period.Financial Management (TMH. Benefits of holding inventory. Inventory: Need for monitoring & control of inventories. Pattern and sources of Working Capital Financing in India. secured term loans.) 7. bill discounting.K.Aggressive & Defensive. Scope and Definition of Working Capital. Rangrajan and Mishra . 9th Ed. factors determining cash needs. Cash Management Models. Cash Management: basic strategies. Marketable Securities: Concept. Khan & Jain . order point etc. Periasamy. choice of securities. credit standards. order quantity. Profitability–Liquidity trade-off.M. 5th Ed.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max.Financial Management (Taxmann. certificates of deposit.Working Capital Management (Excel) 2. .) 38 . Kishore . short term credit. SUGGESTED READINGS 1. P . Inventory Management: Minimizing cost in inventory. Bhalla .Financial Management (Vikas. Pandey. I. Credit Management in India. reasons for holding marketable securities. Dheeraj Sharma .Working Capital Management (Himalaya. compensating balances . accounts payable. objectives of cash management. types. Working Capital Policy . Ravi M. determination of potential credit policy including credit analysis. alternative strategies.Classification. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. credit terms. etc. with reference to Government policies.Working Capital Management (Anmol) 5. V. factors affecting size of receivables. factoring. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Working Capital Cycle. bank loans. Cash Management Practices in India. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. commercial papers. Assessment and Computation of Working Capital Requirement. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. policies for managing accounts receivables. Techniques of Inventory Management .Working Capital Management –Theory & Practice (Himalaya. Collection Policies. 2007) 3.) 4. objectives of inventory management. Motives for holding cash. risks and costs associated with inventories. 6th Ed.

Sharpe and Treynor measures. systematic and unsystematic risk components. functioning and limitations. trading. 39 . calculation. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.Security Analysis and Portfolio Management (Vikas. Duration.their nature.Investment Analysis and Portfolio Management (Pearson Education. Valuation of Derivatives(Options and futures): concept. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory.Security Analysis and Portfolio Management (Prentice-Hall. 1996. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Capital market theorem.). Investor Protection.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Measures of risk and return. 1st Ed. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. Equity Valuation Models. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Marcus & Mohanti . Regulatory Mechanism: SEBI and its guidelines.) 4) Pandian P . Selection of Portfolio: Markowitz’s Theory.Investment and Indian Perspective (TMH. 2008) 2) Fischer and Jordan . industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Trading of securities: equity and debentures/ bonds. trade off. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . valuation. Kane. 1st Ed. Finding alternatives and revision of portfolio.) 5) Bodie. Beta as a measure of risk. Single Index Model. Portfolio risk and return. Unit II (14 Sessions) Risk & Return : Concept of Risk. structure. 6th Ed. Stock Exchange and New Issue Markets . valuation. Valuation of Equity: Nature of equity instruments.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Bond theorem. 6th edition) 3) Ranganatham . calculation of beta. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Term structure of interest rates.

Foundations of Financial Markets and Institutions (Pearson Education.Financial Services & Markets (Thomson. 2003) 6) Gurusamy R . types. SUGGESTED READINGS: 1) Fabozzi .differences and implications for the business. 1st Ed. 3rd Ed. Forfeiting. Management of capital funds. DFIs in India .MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. 2004) 4) Bhole L M . Regulation of money and credit. RBI – Role and functions.performing assets. working and uses of each. Securitization of Auto loans and housing loans. scope and importance etc. Evaluation of Lease transaction. Liquidity Management. 3rd edition. Discounting and Re Discounting Of Bills. scope and their implications. Size and scope.Financial Institutions and Markets (Tata McGraw-Hill. types. banking sector reforms.) 40 . 1998) 3) Machiraju H R . Techniques of regulation and rates. Hire purchase and lease . NABARD. Overview of Financial Services: nature. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. working and strategies for commercial viability. IFCI.IDBI. Strategies for making commercial banks viable. Insurance & Mutual Fund organisations Their status. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Other financial services: Factoring. Monetary and fiscal policies.) 2) Khan M Y .capital adequacy norms. Asset Liability Management . determination of commercial interest rates: fixed and floating. Financial Sector Reforms in India. nature. ICICI. Types of lease and their implications. State Level Institutions . Securitisation in India.Financial Services (Tata Mc Graw Hill. RRBs. Consumer Credit and Plastic Money – concept. 2003) 5) Srivastava . NBFCs Their status.Indian Financial System (Vikas. Overview of Foreign Exchange Market. Management of Non.R. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept.Gap analysis. Parties involved.M & Nigam Divya . working and strategies for commercial viability . constituents.Management of Financial Institutions (Himalaya.

Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Wealth tax on closely held companies. Residential status. Filing of returns. Review.) 6) Datey V. Carry forward and set off losses. Valuation of assets.Public Finance (Vikas. Tax planning for depreciation. Tax planning regarding Employees Remuneration. Revision & Review. Law & Practice (Taxmann. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Appeals. Tax and business reorganizations: merger and amalgamation.Direct Taxes. Objectives of Tax Management. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Non-resident Indians. Assessment. 20th Ed. . Capital Gains & Income from Other Sources. Treatment of losses & unabsorbed items. 9th Ed. 1978). Profits & Gains of Business.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Tax Avoidance & Tax Evasion.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max.) 3) Prasad Bhagwati . Assessee – types. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax Planning. Assessment Year.How to Save Wealth Tax (Vision Book 2001. Revision and Rectification. SUGGESTED READINGS: 1) Bhatia H L .Tax Planning by Reports (Taxmann.Indirect Taxes – Law & Practice (Taxmann. Tax appeals. 1999. Income from House Property. 5) Singhania V K . Previous Year. 40th Ed. 20th Ed.) 2) Lakhotia R N .) 41 . (Working knowledge is required for these).S.

Network Data Model. Decomposition of Relation Schemes.Database Management System (Tata Mc Graw Hill. 1996). Unit IV (8 Sessions) Database Utilities.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Hierarchy Data Model. Applying column constraints.) 4) Majumdar and Bhattacharya . Relational Data Model. Entity-Relationship Model. 6th edition) 3) Alexis and Leon . Functions & Package. Inserting Rows. Knowledge Extraction through Data Mining. Security. Advantages of DBMS. Triggers. Procedures. 3rd Ed. Unit III (12 Sessions) Structured Query Language. 2003. SUGGESTED READINGS: 1) Beynon -Davies P. Semantic Data Model. Unit II (10 Sessions) Relational Database Design : Integrity Constraints.Database Systems (Palgrave.Fundamentals of Database Systems (Pearson Education. Data Models. Snapshots. Organisation of Database.Creating Tables. Hours : 40 Unit I (10 Sessions) Introduction to Database. Views.Modern Database Management (Pearson Education. Cursor. Object/Basic Database Administration/ Remote Data Access. 5) Navathe E . Functional Dependencies.) 42 . Introduction to data mining & Data Warehousing. Physical Database Design. Indexes & Sequences.Database Management System (Vikas. Normalisation. PL/SQL structure. Components of Database Management Systems. Oracle. 2003) 2) Hoffer .

Elias M Awad – SAD (Galgotia Publication. UNIT-IV (12 Session) Basics of Information Security. 2nd Ed. Design. Analysis. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Singh B –Network Security (PHI Publication. Data Dictionary. Risk Management and Control (TMH. Types of Attacks. Internet Security Standards Suggested Readings: 1. Decision Tree & Decision Table. Disaster Recovery Plan. Elements of System. Managing Risk. System Development Life Cycle.Feasibility Report. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Characteristics of a System. Needs Identification. 2nd Ed. Process Modeling : Structured English. Hackers. Decision Support System. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD).E-commerce –Security. Cryptography and authentication. Creating a secure environment. Initial Investigation. Grienstein and Feinman. Steps in Feasibility Analysis . Entity Relationship Diagrams. Viruses.) 43 . Overview of Risks associated with Internet. 1st Ed. Types of Systems. Virus Control. Information Security Policy. 7 Ed. Intrusion Detection Risk Management. Determining the User's Information Requirements. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis .) 2.) 3. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Feasibility Study. Hours : 40 UNIT-I (10 Session) Systems Concept. 1st Ed.) 4.) 5. Investigation. Implementation.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Feasibility Considerations.Dimensions of Planning. Post Implementation Review and Maintenance.

Bridges. Networks and accessories: LAN. Socket. Types of Ethernet. Cables. Server. 4th Ed.) 4) Tanenbaum . Mobile Internet & WML: Mobile IP. ISDN. Interference. IP Addressing. SDMA. Network Interface Card. ASK. Optical Fibers. FSK. Terrestrial Microwave. Hub. 2000) 2) Comer . Hamming codes.Communication Networks (Tata McGraw Hill.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. 7th Ed. Switches. WML SUGGESTED READINGS: 1) Widjaja L G . Types of signals: AM. 1999. Infrared & Light Waves. Multicasting. ATM. Broadcast Radio.) 44 . Communication System Formats. 2003.) 3) Stallings W .Computer Networks (Prentice-Hall. PDM. Network Operating systems: Unix. Unit II (8 Sessions) LAN topologies: Workstation. FM. PM. WAP. Wireless Communication: Bandwidth. B-ISDN Unit III (12 Sessions) OSI Model. MAN.Computer Networks (Prentice-Hall. Digital Data Rates. PCM. Concepts of Port. Broadband and base-band. Broadcasting. 2004.Computer Networks and Internets (Pearson Education. Frame Relay. CDMA. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Point-to-point communication. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Routers. TDMA.) 5) Black . Character Codes. Transmission Impairment. Windows. FDMA. Linux. Virtual Private Network. Tunneling. Gateways Cell Relay. Wireless TCP& UDP. PSK Features: Error detection and correction codes. Asynchronous and Synchronous Data.Data Computer Communication (Pearson Education. 2nd Ed. 4th Ed. Communication Links. WAN.

need and factors affecting Electronic Commerce. Society (Pearson Education. Working of Online Credit Card. Laudon & Traver . Check. Unit III (12 Sessions) Online Retailing. Accumulating Balance).Electronic Commerce .) 2. Electronic Commerce Business Models (Value Proposition. Unit IV (10 Sessions) Online Banking. Online advertising. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Online pricing strategies. Online marketing communications. Management issues in online banking. Electronic Commerce Framework. Business to Business (B2B) Business Models. Consumer to Consumer (C2C) Business Models. 2007. Kalakota R. Peer to Peer Business Models. Application areas of Mobile Commerce. Transaction Security. Stored Value. Market Strategy.Electronic Commerce Business.) . Online retail industry dynamics. 3rd Ed. Competitive Advantage. 45 . Online branding. Types of C2C. Online market research. Suggested Readings: 1. Revenue Model.MBA IT 04 : ELECTRONIC COMMERCE Max. Management Challenges in online retailing. Online customer relationship. Online mercantile model for customer perspective. M-commerce Business Models. Changing dynamics in banking industry. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Market Opportunity. Types of B2B. 3rd Ed. Online banking implementation. Competitive Environment. Hours : 40 Unit I (8 Sessions) Origin. Management Team).Frontiers of E-Commerce (Pearson Education. Credit Card. Electronic Payment Systems (Cash. Technology. Types of B2C. Internet as an Electronic Commerce Enabler. Organizational Development. Features of Electronic Commerce.

Marketing Information Sources. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Management Contracts.Political Systems. International Packaging.Culture and its Characteristics. 10th Ed. Promotion and Communication. Branch v/s Subsidiary.) 4) Czinkota . Counter Trade. 8th Ed. Marketing Information System. Turnkey Operations. Multiplicity of Legal Environment.MBA IB 01 : INTERNATIONAL BUSINESS Max. Market Analysis Foreign Market Entry Strategies – Exporting. International Branding Decisions.Legal Systems. Price Standardization. Domestic v/s International Marketing. Analysis and Measures to minimize Political Risk. Legal Environment. Strategic Alliances. 2007) 3) Varshney R. Process of Internationalization. Channel Management. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process.Role of Pricing. International Dimensions of Marketing. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Pricing Decisions. Legal Form of Organization.International Trade and Export Management (Himalaya.International Marketing (TMH.International Marketing Management (Sultan Chand & Sons. Political Risks.Shaw. Cultural Universals. Assembly Operations . 9th Ed. Bhattacharya B . Acquisitions Franchising.) 2) Cherunilam F . International Pricing Strategy. Gray Market.J .L. Global Advertising Regulations .II: International Promotion Strategies. Retailing in International Scenario. Price Distortion. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Advertising Media.) 6) Jain S. Foreign Product Diversification. Personal Selling. Indicators of Political Risk.International Marketing (Pearson.S. Joint Ventures. Cultural Environment. Terms of Sale. Transfer Pricing.) 5) Cateora Graham . Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.International Marketing (Thompson. Counterfeiting. Developing an International Product Line.Promotion Mix.Product Design and Standardization. International Sales Negotiations International Advertising – Patterns of Global Advertising. International Warranties and Services. World Market Environment: Political Environment.I: Product Policy and Planning. Bribery. Benefits of International Marketing. Licensing. – International Marketing (Thomson) 46 . 3rd Ed.

IMF. Features of IBRD. Unit IV (12 Sessions) International Institution: UNCTAD. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Various types of Exchange Rate Regimes. Brief History of Indian Rupees Exchange Rates.. Regional Economic Integration in U. Absolute Advantage Theory Comparative Cost Theory. Administrative Policy.K.A. IBRD. Factors Affecting Exchange Rates. Product Cycle Theory.International Business (TMH.International Business (Pearson.S.) 4) Black J . 1st Ed. Regional Economic Integration: Introduction. SUGGESTED READINGS: 1) Agarwal Raj . Voluntary Export Restraints.) 2) Hill C. 1st Ed. Globalization of Markets.International Business Environment (Prentice Hall) 5) Bhalla V.W.Tariffs.International Trade (Excel. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Definition of International Business.International Business Environment (Anmol) 47 . WTO. Effects and Benefits of Globalization. Integration for Business. SAARC. . Its Basic Principles and Major Achievements. 5th Ed.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Import Quotas.) 3) Daniels . . Anti-dumping Policy. Regional Economic Integration in Europe. Levels of Economic Integration. Changing Environment of International Business. Subsidies. Role and Advantages of WTO. Hecksher-Ohlin Theory. Trends in Globalization. Role of IMF. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. ASEAN. Instruments of Trade Policy.

India. Important Publications. Recent Trend in India’s Export. Main Commercial Documents.) 3) Govt.C. 2007) 2) Varshney R. Registration with Licensing Authorities. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Criteria for Grouping Countries.C. Nature of Exports Sales Contract. form of Ownership. Definition of Export. Process of Export Marketing. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Export Pricing. Additional Commercial Documents. Signing the agreement. Bhattacharya B-International Marketing Management (Sultan Chand & Sons.) 48 . Direction of Exports from India. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Registrations with RBI. Suitability of a Product for A company. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Special Financial Facilities. International Channels Distribution.G. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Selection of Export Markets. Important Incoterms. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. F . Selection of Products and Identification of Export Markets: Choosing a Product. Benefits arising from Export. Export Import Bank of E. Sources of Export Information. 7th Ed. Postshipment Finance. Methods of Locating and Selecting an Agent.International Trade and Export Management (Himalaya. Important Organizations. SUGGESTED READINGS 1) Cherunilam. Selecting Products for Manufacturing and Export. 9th Ed. General Registrations. and Statutory Documents for Export’s Country. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Export Prospect for Small Firms. Opening a Bank Account. Agents in Exporting. Importance of Exports to India. Benefits to India Exports. Settlement of Disputes.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Methods of Identifying Export Winners. of India . Mechanism of Price Fixation.L.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Terms of Payment in Export.

Controlled Cargo.Physical Distribution Management : Logistical Approach (Himalaya. Flags of Convenience. Shipment of Govt. Scope and Objectives of Logistics. Organization of a Shipping Company. Shipping Association. Classification of Constraints in Containerization. I. Ports Infrastructure Development. 2007) 3.A. I. Constraints. Developments in India Shipping. Khanna K K . Air Cargo.T. Chartering. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Wood D.D’s. Concept of Containerization. Advantages of Air Transport. Operating Ships-Linear and Tramp. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Conference System. Tariff Structure. International Air transport: Concept of Air Transport. Freight Forwarders Stevedores. Tramp Freight Structure.C. Relevance of Logistics to Expert Management. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. 2007) 49 .Logistics Management and World Seaborne Trade (Himalaya.A. 2. Linear Freight Structure. Importance of Logistics. World Tonnage. Krishnaveni Muthiah. Johnson J.Contemporary Logistics. Logistics Excellence. Shipping Routes. Freight Brokers. System Elements. Volume and value of World Trade. SUGGESTED READING: 1. Shipping Agents.

Bank Deposit Schemes. Structure and functions. Unit Trust and Mutual Funds. Mishra M. Financial Market. Mutual Funds. Vaughan & Vaughan . New York) 4.Insurance Management (New Age International Publishers. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Insurance Companies. Classification of Insurance Business viz. Code of Conduct in Advertisement.Indian Insurance Industry Transition & Prospects (New Century Publications. Consumer Protection Act 1986. Tax Benefits under Life Insurance Policies Suggested Readings: 1.I (10 sessions) Introduction and Scope of Insurance..Fundamentals of risk & Insurance (John Wiley & Sons. Hours : 40 UNIT . Life Insurance Corporation Act 1956. Kakkar.Insurance Principle & Practice (Sultan Chand & Company Ltd. Financial Planning and Taxation. Life Insurance and General Insurance. Wealth Tax Act 1957. Bisen . IRDA Act 1999. UNIT .IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Married Women's Property Act 1874. New Delhi) 3.. Housing Finance. Meaning. Insurance Act 1938. Srivastava Shashank . Delhi) 5.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max.Insurance & Risk Management (New Age Publication. Srivastava D.Role of Financial Institutions. New Delhi) 50 . Nature and Scope of Insurance.C. Conceptual Framework.Product framing. Ganguly Anand .. Principles of Life Insurance and Governance of Insurance Business. New Delhi) 2. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Ombudsman Scheme. Shares.Historical perspective.N. . Underwriting guidelines.III (10 sessions) Risk Management and Underwriting Role of Actuaries.II (12 sessions) Financial Aspects of Insurance Management. Income Tax Act.

Kotler Philip. Traits & Duties of House Keeping Staff. Caroline Ritchie .Hospitality Operations: A System Approach (Cengage Learning. Segmentation. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. 3rd Ed. Typologies of Tourism. Alcoholic & Non Alcoholic Beverages.Hotel House Keeping (Oxford University Press) 4.MBA OP 02 : HOSPITALITY MANAGEMENT Max. ICAO. Classification of Hotels.Hotel Front Office Management (Wiley) 3. 1st Ed.Marketing for Hospitality and Tourism (Pearson Education. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Concept of Domestic & International Tourism. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Tourism Products of India (World Heritage Countries). Negi Jagmohan . Hotel Categories – Star Rating. Chinaware. . Evolution and Growth of Hospitality Industry.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Glassware. Bowen John and Makens James . Sudhir Andrews . Evolution of Tourism Industry. Marketing for Hospitality and Tourism: Service Characteristics. Significance & Impacts of Tourism: Socio – Cultural. Origin & Nature. UFTAA. 1st Ed. Types of Hotel Rooms. Furniture. Michael Flynn. Jones Peter. Banquets. Basic Travel Regulation. Plans & Rates. Lee-Ross Darren . Stephen Ball. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Suggested Reading: 1. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Raghubalan. Components of Tourism.HRM in Tourism and Hospitality (Cengage Learning. 1st Ed. Knowledge of other Departments. Departments of Hotel.) 2. James A. Hospitality Industry in Today's Scenario. PATA. Smritee Raghubalan . Responsibilities. TAAI. Service Equipments: Linen. The cover.Hotel and Tourism Laws (Frank Brothers) 6. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism.) 5. Menu. FHRAI. WTO. G. Briefing. Targeting and Positioning of Hospitality Industry. Tableware. Kirk David and Lockwood Andrew . Importance of Hospitality Management. Travel Motivators.Public House and Beverage Management (Butterworth) 7.) 8. Bardi .) 51 . Economic & Environmental. Hotel Organization Structure.

charts. Mohsin M. SUGGESTED READINGS 1. technology. cost of project. The concept of project management . estimates of cost.) 2.Economic.Project Planning and Control (Vikas) 3. Chaudhary. Forms of project organizations. demand forecasting technical factors-Material inputs. S – Project Management (Tata Mc Graw Hill) 5. Budgeting and Implementation. Chandra Prasanna . civil works. categories of project. Legal and Social appraisal of the Industrial Projects. location and site. layouts. means of financing. Monitoring and Control of Projects Project scheduling. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Project formulation and preparation : Market and demand estimation. treatment of taxes. plant capacity. 5th Ed.project financing. work schedule. Unit III (10 Sessions) Process of Project Appraisal Technical .MBA OP 03 : PROJECT MANAGEMENT Max. sensitivity analysis and probability approach single as well as multiple projects. Unit IV (10 Sessions) Implementation. social cost-benefits. treatment of risk and uncertainty. Financial. project development cycle. exchange rates.tools & techniques of project management. evaluation of the project . Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Monitoring and post implementation. Young TL – The Hand Book of Project Management (Kogan Page) 52 .Project : Preparation . market survey. financial projections. . network techniques for resource and cost budgeting and scheduling. Problems arising due to rate of discount. production.Appraisal. project management teams and coordination. Unit II(12 Sessions) Project Formulation Project identification. (TMH. wage–rate.

) 53 . Market Size and Physical Structure of Rural Society. Sources of Finance.Land and Labour in India (Asia Publishing House) 4. Thorner Daniel and Morner Alice . Introduction to Rural Financing. Rural Market Segmentation. Problems and Strategies (Vikas. Use of Durable and Non-Durables by Indian Rural folk. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Methods of Collection of Information.Rural Marketing Environment. Different Marketing Agencies and Institutions. Marketing of Consumer Durables. .NABARD.Occupational Segmentation. Prag P A . Marketing Rural Non-Farm Products. . UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Socio-Economic Reforms. Deu S. Warren M .Economic and Social Development (Academic Foundation) 5. Pricing and Promotion Strategies. Corporate Interest in Rural Market. Suggested Readings1.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Targeting. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Thomson Rule of Market Index. National Level Credit Agency. Major techniques of Market Research. Gopalaswamy T.S. Functions of NABARD. Advantages of Market Report and Market Report. Requisites of a Good Finance System. Classification of Rural Product and Rural Market. UNIT IV (12 Sessions) Marketing Research. Selection of Segments. 1st Ed. Types of Rural Communication. Schemes and Patterns of NABARD. Lin-Quest and MICA Rating. Product. Marketing Network. Social Structure of Rural Society. Importance. Various Types of Distribution Channels in Rural Marketing. Mahendra and Basu K. Behaviour of Rural consumers.MBA OP 04 : RURAL MANAGEMENT Max. Government Efforts. Sociological Segmentation. Rural Communication-Challenges and Strategies. Agricultural Marketing. Challenges.Rural Diversification (EG Books) 3. Dissemination of Market Information.P.

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.