U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus Proposed by Board of Studies (MBA)

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3

24

8

-

1300

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

Experience of teaching MBA classes as guest faculty shall not be counted. The report should ordinarily be based on primary data. There will be no internal examiner. In case the difference in the awards given by the examiners is 30 or more marks. Relevant tables and bibliography should support it. This should deal with brief history of the organization. performance products/services and problems faced. 8. Part II of the Report will contain the study of micro research problem. the organization (where the student is undergoing training) will assign a problem/project to the student. 5. which will form part of third semester examination. 6. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. The College/Institute will facilitate this compulsory training for students. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. These two certificates should be attached in the beginning of the report. The student. 3. RESEARCH PROJECT REPORT: In fourth semester. One comprehensive chapter must be included about the organization where the student has undergone training. During the course of training. Research methodology. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. During the training. ordinarily assigned by the organization where student undergoes training. The average of the marks awarded by the 2 two examiners will be taken into account for the results. The report will be typed in A-4 size paper. The report will be evaluated by two external examiners. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). analysis of data collected. importance of the study. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report.SUMMER TRAINING PROJECT REPORT: 1. its structure. The training will be of 6 to 8 weeks duration. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. the project report will be referred to the third examiner. It should reflect in depth study of micro problem. 2. The student is expected to answer to the queries and questions raised in such a meeting. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. 4. The Report will have two certificates. 7. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. after the completion of training will submit a report to the College/Institute. service or financial organization. use. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. However. It will contain 6 . every student of MBA will undergo on-the-job practical training in any manufacturing. It is mandatory that the student will make presentation in the presence of teachers and students. The research project report will carry 150 marks. The report will contain the objectives and scope of the study. At the end of second semester examination. This chapter will form part I of the Report. conclusions and recommendations.

The number of pages in the report will be 75 or more. diagrams and bibliography. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The report should be typed in A-4 size paper. 7 . The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship.relevant charts. The student will submit three copies of the report to the Head of the MBA program. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. This is also to see the articulation of what is being learnt by them. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith.

Approaches for Improving Motivation. Alternative Change Techniques. Theories Of Motivation.Management (Prentice Hall of India. Fayol’s Administrative Management. Objectives and Significance of Planning. Combining Jobs: Departmentation. Need for Change. Barriers to Communication. Job Design.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. .Management (Prentice Hall of India. Performance Appraisal Directing: Concept. UNIT III (10 Sessions) Staffing: Concept. Delegation of Authority. Span of Control. Post Control of Outputs.P. Pre-control of Inputs. Characteristics of Quality Managers. Change and Development: Model for Managing Change. Bureaucracy. Hawthorne Experiments and Human Relations.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Organisation Theories. Shift to Ethics. Tools of Ethics. Morale Building. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Leadership Style. Management Vs. Forms of Organisational Structure. Levels of Management. The Quality Concept Factors affecting Quality. Communication: Communication Process. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Authority & Responsibility. Developing a Quality Control System. Manpower Planning. Organizing: Concept. Suggested Reading: 1. Social System Approach. Importance of Communication. Leadership Development. Pay and Job Performance. Training & Development. Process of Planning. Communication Channels. Types of Control. Total Quality Control. Management : Art and Science. Decision Theory Approach. Evolution of Management: Early contributions. 5th Edition) 5. Business Ethics and Social Responsibility: Concept. Management Skills. Administration. Robbins & Coulter . Forces for Change. 12th Edition 2008) 8 . Importance. New Trends in Organisational Change. Types of Planning. Hillier Frederick S. Ist Edition 2008) 3. and Hillier Mark S. Controlling: Concept. Decision Making. Koontz . .Principles of Management (Tata Mc Graw Hill. and Decenzo David A. 6th Edition) 2. Quality of Work Life. Functions of Leaders. Stoner. An Integrated Control System. Robbins S. Scope. Nature. Planning Premises and Forecasting. Organisational Design. Taylor and Scientific Management. Direction and Supervision Motivation: Concept. Key to Planning. Recruitment & Selection. Management As a Profession.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Barriers to Effective Planning.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Weihrich Heinz and Koontz Harold . 8th Edition) 4. 2nd Edition 2008) 6. Concurrent Control of Operations. Hours : 40 UNIT I (8 Sessions) Management: Concept. Methods: Pre-control: Concurrent Control: Post-control. Motivation and Performance. System Approach. Freeman & Gilbert Jr .

Cross and Advertising Elasticity. pricing under monopolistic competition. full cost pricing. India Edition. Pricing Strategies. determination of price under perfect competition. Price Discrimination. penetration pricing. kinked demand curve. Elasticity of Demand.Modern Microeconomics (Macmillan. Hirschey Mark – Economics for Managers (Thomson. Dominick Salvatore . Monopoly: Feature. Dwivedi D. etal. Supply Elasticity. Petersen Craig H. . Oligopoly: Features.M. Profit concept and major theories of profits. Demand forecasting meaning. Uses of Elasticity of Demand for managerial decision making. Exceptions to the law of Demand.Principles of Economics (Himalaya Publishing House. single variable-law of variable proportion. 7th Edition) 8.Managerial Economics (Vikas Publication. product line pricing. Koutsyannis A . 2005). Nature and Scope of Management Economics. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. features. Market Structure: Perfect Competition. Damodaran Suma – Managerial Economics (Oxford 2006) 2. Business Cycle. cartels. Law of Demand. Inflation. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. 2007) 5. two variableLaw of returns to scale. 7. price skimming. 2nd Edition) 9 . price leadership. . Supply Analysis. Significance in decision-making and fundamental concepts. 2006) 4. Dynamic Surplus theory. Production function. Cost concept and analysis. Production concepts & analysis. types and causes.Price. Determinants of Demand. Monopolistic: Features. 2007) 6.N.Managerial Economics (Oxford. Income. Price determination. Atmanand – Managerial Economics (Excel Books. Suggested Readings: 1. – Managerial Economics (Pearson Education. UNIT-II (12 Sessions) Demand Analysis. pricing under monopoly. Objectives of a firm. Law of Supply. Analysis and its uses for managerial decision making. Concepts and various methods of its measurement.MBA 012 : MANAGERIAL ECONOMICS Max. measurement of Elasticity of Demand. 2007) 3. significance and methods. short-run and long-run cost curves and its managerial use. product differentiation. Mithani D. UNIT-IV (08 Sessions) National Income. Risk & Uncertainty bearing theory and Innovation theory.

Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. 3rd Edition) 8) Maheshwari S. 1st Edition). profitability ratios. liquidity ratios. 9th Edition) 6) Ashish K. Accounting Equation. conventions and principles.Essentials of Financial Accounting (PHI. 2nd Edition). Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. 3) Ramchandran & Kakani . Profit & Loss Account. 1st Edition). 4) Ghosh T P . Preparation of Funds Flow Statement and its analysis . Concept of Gross and Net Working Capital. SUGGESTED READINGS 1) Narayanswami . trademark.Financial Accounting for Management (TMH. Unit IV (10 Sessions) Funds Flow Statement: Meaning. Profit & Loss Appropriation account and Balance Sheet. inventory and intangible assets like copyright. International Accounting principles and standards. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max.N & Maheshwari S K – A text book of Accounting for Management (Vikas. activity ratios.Financial Accounting for Managers (Taxman. preparation of Cash Flow Statement and its analysis. Common Size Statement . preparation of final accounts. 2nd Edition).Fundamentals of Accounting and Financial Analysis (Pearson Education. Bhattacharya. market capitalization ratios . flow of cash. Cash Flow Statement: Various cash and non-cash transactions.Financial Accounting for Management (Pearson Education.N & Maheshwari S K – An Introduction to Accountancy (Vikas. 2nd Edition) 10) Chowdhary Anil . Matching of Indian Accounting Standards with International Accounting Standards. patents and goodwill. 5) Maheshwari S. service & banking organizations.Accounting and Finance for Managers (Taxman. 1st Edition). Comparative Balance Sheet and Trend Analysis of manufacturing. 10 .Financial Accounting: A Managerial Perspective (PHI. New Delhi) 7) Ghosh T.P. 2) Mukherjee . Preparation of Schedule of Changes in Working Capital.Financial Accounting for Management (TMH. journalizing of transactions. Policies related with depreciation. 1st Edition) 9) Gupta Ambrish .solvency ratios.

Models of Organizational Behaviour. Group Cohesiveness. Nature. Luthans Fred . Leadership: Concept. Nature. . Personality Attitude and Job Satisfaction. Meaning and Types of Grievance and Process of Grievance Handling. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Conceptual Foundations and Importance. Elements of Culture. Types. Attitude Measurement. Suggested Reading: 1. A Paradigm Shift. New Delhi). Behavioural and Situational Theories. Functionality and Dysfunctionality of Conflict. Steven. Robbins Stephen P. Organisational Culture : Concept. . Management Challenge. Classification of Conflict Intra. Managing Stress. Sources.Behavioural Process in Organization (Oxford 4 IBH. Theories. Sources of Power. 8th Edition) 6.Human Behaviour at Works – Tata Mc Graw Hill.Organizational Behaviour (Tata Mc Graw Hill. Resolution of Conflict.Organizational Behaviour (Tata Mc Graw Hill) 3. . Behaviouristic Framework and Social Cognitive Framework. Function. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Analysis of Interpersonal Relationship. Blanchard. Employee Recognition. Conflict: Concept. Interpersonal. Characteristics. Pareek. Process. Kurt Lewin Theory of Change. Implementing Change. Stages of Group Development. Group Dynamics: Definition. Process and Importance. Organisational Behaviour: Cognitive Framework. Personality: Concept. Implications of Organisation culture. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Charactersitics. Authority and Influence. Management and Behavioural Applications of Perception. Greenberg Jerald and Baron Robert A.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Glinow Mary Ann Von & Sharma Radha R. Learning: Concept and Theories of Learning. 11 . Nature. Davis. 12th Edition) 5.MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Resistance to change.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Distinction Between Power. Udai . Keith . Style and Theories of Leadership-Trait. Stress: Understanding Stress and Its Consequences. Mc Shane L. Managing resistance to change. New Delhi. Principles. Nature. Group Processes and Decision Making.Organizational Behaviour (Pearson Education. . Approaches to Power. 12th Edition) 2.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Motivating a Diverse Workforce. Intergroup and Organisational. 8. Hersey Paul. Individual. Attitude: Concept. Dysfunctional Groups. UNIT II (10 Sessions) Perception and Attribution: Concept. Causes of Stress. . Types and Theories of Personality Shaping. Attitudes and Workforce Diversity. Political Implications of Power: Dysfunctional Uses of Power. Relationship with Other Fields. Kenneth H and Johnson Dewey E. Importance. Hours : 40 UNIT I (8 Sessions) Concept. Newstrom John W. Process of Organisational Culture. 3rd Edition) 4. Involvement. Formal and Informal Groups.

Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.Meaning . Standard deviation .Fixed base and Chain base methods. Mean deviation. Formulation of Hypotheses.Business Statistics (Tata Mc Graw Hill 2nd Edition). uses of index numbers. 5) Gupta C B. Construction of Price.V. Quantity and Volume indices:. Index Numbers:. 2) Chandan J S . New Delhi.An Introduction to Statistical Methods (Vikas1995. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. 3) Render and Stair Jr .Meaning . Measures of central tendency: Mean. Components of time series.Linear equations. Coefficient of Variation ( C.MBA 015 : BUSINESS STATISTICS Max. Measures of Dispersion: Range.Statistics for Management (Pearson 2000.Quantitative Analysis for Management (Prentice-Hall. t-test. Unit II (12Sessions) Time series analysis: Concept. Partial and Multiple correlation & regression :. 12 .Statistics for Business and Economics (Vikas 1998. Addition and multiplication theorems. Regression equations and their application .Business Statistics (Pearson Education 2nd Edition). 6) Levin Rubin . Probability Theoretical Distributions: Concept and application of Binomial. Correlation:. Median and Mode and their implications. Types of index numbers.Linear and Non.An overview. 7th edition) 4) Sharma J K . Kurtosis. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making.Meaning and types of correlation. Skewness. Applications in business decision-making. Regression:. 7th Edition). Bayes’Theorem and its applications. Karl Pearson and Spearman rank correlation. Gupta V . SUGGESTED READINGS 1) Beri .Ist Edition). Application of Ztest. F-test and Chi-Square test. Trend analysis: Least Square method .) . Techniques of association of Attributes & Testing. Additive and Multiplicative models. 23rd Edition).

Planning. Usefulness. Product Decisions. Product Life cycle . Pricing Strategies.Fundamentals of Marketing (Mc Graw Hill) 3. Concept of Marketing Management. 7. UNIT II (8 Sessions) Market Segmentation. Wants. Marketing Vs Selling.Principles of Marketing (Pearson Education. Kotler. Retail Distribution System in India.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Factors Affecting Marketing Environment. New Product Planning and Development Process. Kotler Philip. Marketing – Mix. Electronic Marketing. Implementation and Control (Macmillian. Marketing Information System and Marketing Research. Segmenting the Market.Marketing Management. Management of Channels: Current Trends in Wholesaling and Retailing. Marketing Organisations. Procedure. 2007) 13 . Product-Mix. Consumer Behaviour . Branding and Packaging Decisions. Functions of Marketing Management. Strategic Marketing Planning. Consumer Markets and Industrial Markets. UNIT IV (12 Sessions) Pricing Decisions.J.J. Market Segmentation Procedure. Kurtz and Boone – Principles of Marketing (Thomson India edition.. Implementations and Control (Pearson Education 12th Edition). Consumer. Markets and Marketers. UNIT III (8 Sessions) Marketing . 15th Edtion). Philip and Armstrong Graw . B2B and C2C. Differentiating the Product. Kotler Philip .Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Sales Promotion. Marketing Environment. 13th Edition). Definition. Advertising.S. Qualities of Marketing Manager. Demands.Introduction. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Etzel M. Personal Selling. Objectives.MBA 016 : MARKETING MANAGEMENT Max. Analysis. A Brief Account of Marketing of Services. B2C. Benefits / Purpose and Limitations of Market Segmentations. 11th Edition). Importance & Process. Factors Affecting Channel Distribution. 8. Hours : 40 UNIT I (12 Sessions) Introduction. Mc. Policies Methods of Setting Price. Stanton William J .Stages and Strategies for Different Stages of PLC. Keller Kevin Lane. 6. Market Targeting – Introduction. Product Positioning Strategy. Basis for Consumer/Industrial Market Segmentation. Failure of New Products. Ramaswamy V. Pricing Objectives. Suggested Readings: 1. 5. 4. Product Positioning . 2. and Namakumari S . Importance and Scope of Marketing.Needs. Rural Marketing. CRM. Channels of Distribution for Consumer/ Industrial Products. Philosophies of Marketing Management.Marketing Management: Planning. Elements of Marketing . and Stanton William J . Customer. Walker B. International Marketing etc.Mix Decisions. Koshy Abraham and Jha Mithileshwar . New Product Development-Concept and Necessity for Development. Publicity and Public Relations. Promotion: Promotion-mix. Direct Marketing through Internet. 3rd Edition).Introduction.

Types of software with examples.Fundamentals of Information Technology. 1st Edition). Finance and Materials Management. Memory and output unit). searching. Components of DBMS. Components of computer networks (servers. Elements of GUI based operating systemWindows-Use of menus. (Vikas) 5. Gopher etc. characteristics. Functions. Optical storage devices. 3. voice speech devices. Marketing. Flash Memory etc. printers. switches. downloading & uploading from Internet. 1st Edition). Architecture & Functioning of Internet. Goyal R – Computer Applications in Management (New Age. such as Production / Operations. Issues in Implementing Electronic Commerce. (b) Output devices . tables and reports (Practical) Database Management System : Overview of DBMS. Introduction to languages. 1st Edition). Application of these softwares’ for documentation and making reports. compiler. MS-Excel and MS-PowerPoint. CPU. network interface cards. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Types of computer networks (LAN.) Internet:Overview of Internet. URL. Basandra SK .Introduction to Computers (Leon Vikas. MS Access: Overview of MS-Access. ISPs. scanner. Kakkar DN. Functioning inside a computer. Essential Components of computer Hardware: (a) Input devices . Web Browsers. MICR.MBA 017 :Computer Applications in Management Max. functional components of a computer system-(Input unit. Cyganski . Basic services over Internet like WWW. Comparison between Traditional commerce and E-commerce. Suggested Readings 1. OMR. Bar code reader. Leon . forms and reports in MS-Access. queries. Software: Introduction. Leon A and Leon M . workstations. tools and commands of windows operating system. Creating tables. Telnet. etc. 14 .. plotters etc. digital camera etc. WAN and MAN). Types and Classification. Domain names.(c) Storage Devices – Magnetic storage devices. Unit III (Session 8) Computer Networks:Overview of Computer Network.Information Technology: Inside and outside (Pearson. hub.. Web browsing.Computers Today (Galgotia. Network topologies. Recent trends in database. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management.Visual Display Unit. Operating System: Definition. Search engines. 2. IP addresses. Unit IV (Session 10) E-commerce: Introduction. RDBMS. Types of memory and memory hierarchy. Buying & Selling on Internet. advantages and limitations of a computer.keyboard. presentations. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. preparation of questionnaires. FTP. Human Resource. Advantages & disadvantages of e-commerce. Internet Protocols. 1st Edition). e-mail. classification of computers. interpreter and assembler. cables. 4. printing devices.

communication structure in organization. designing a presentation.. principles of effective writing. two sides of effective oral communication. workshop. 3. importance of communication in management. Internet. media interviews. Advanced visual support for business presentation. what is a report purpose. 7 C’s of communication. Group discussions.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. Minutes of Meeting. timing. Lesikar RV & Pettit Jr. WRITTEN COMMUNICATION Purpose of writing. overcoming the difficulties of the case method. conferences. Paralanguage. kinds and objectives of reports. Types of business letter. behavioral. press conference. defining and classifying communication. process of communication. 3rd Edition). venue of meetings. Tayler Shinley – Communication for Business (Pearson Education. reading. writing memos. Impact of Technological Advancement on Business Communication. Chaturvedi – Busines Communication (Pearson Education. Khetrapal . Body language. purpose of communication. electronic writing process. teleconferencing. Appearance & Posture. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. Rajendra Pal . Planning meetings. scanning). 4th Edition) 6. types of visual aid. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. types of interview. Media management. skimming. different types of cases. Seminars. 15 . Layout of business letter. 1st Edition 2006). Practicing delivery of presentation. case analysis approaches (systems.C. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. RECOMMENDED BOOKS: 1.Business Communication (Excel Books). M. Business etiquettes. 5. reading a case properly (previewing. principles of successful oral communication. e mails. 2. 4. Sharma R. Sehgal & V. P. GROUP COMMUNICATION Meetings. the press release. Notice. SMS. participants. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. barriers & gateway in communication. Communication networks. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. non–verbal communication. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. effective listening. leading meetings. Intranet. objectives. interview. 10th Edition).Business Communication (Sultanchand & Sons Publication). writing technique. clarity in writing.D. decision. EMPLOYMENT COMMUNICATION : Writing CVs. strategy). Interviewers preparation.K. candidates preparation. analyzing the case.

Technological and Global environment. UNIT-IV (12 Sessions) E-Banking in India-objectives. nature and scope. banking structure reforms. Francis Cherunilam – Business Environment.MBA 021 : BUSINESS ENVIRONMENT Max. Hours : 40 UNIT. Policy with regard to small scale industries. 8th Edition). Text and Cases (Himalaya Publishing House.I (8 Sessions) The concept of Business Environment. Legal. EXIM policy. significance and nature. Concepts of Mixed Economy. Paul Justin . UNIT-III (12 Sessions) Philosophy and strategy of planning in India. 1st Edition).Business Environment Text and Cases (Tata Mc Graw Hill).Business Environment (Pearson. Globalisation. Suggested Readings: 1. EMI. UNIT-II (8 Sessions) Overview of Political. Mishra S K & Puri V K . Multinational Corporation (MNCs) and Transnational Corporations (TNCs).Business Environment (Excel Books. 3. The changing dimensions of these laws and their impact on business. Debit and Credit Cards. Social Responsibility of business enterprises. Narasimhan Committee Recommendations. Industrial Policy in recent years. An introduction to MRTP. Suresh Bedi . Financial Sector reforms. trends and practical uses-Recent technological developments in Indian Banking (ATM. 5. Stock Exchange-BSE-NSE. New Economic Policy. Consumer Protection Act. Global Competitiveness. 2. 16 . SEBI Act. the process of environmental scanning. FDI policy. EFT) Consumerism. 1st Edition) 4. Futures and Derivatives) RBI-Role and functions. 3rd Edition). the monetary policy and fiscal policy. Socio-cultural. Shaikh & Saleem . FEMA. Interaction between internal and external environments. Depository system in India (Options. basic philosophies of Capitalism and Socialism with their variants.Economic Environment of Business (Himalaya Publishing House. Environment Scanning: meaning.

. Conditions and Warranties. Regulation of Certifying Authorities. 1881 Definition and characteristics. Digital Signature Certificates. Passing of Property.Business Law (Vikas Publication. Discharge of a Contract by performance. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Gulshan J. Memorandum of Association.J. Damages for breach of a contract. 1956 Aims and Objects of the Act. UNIT IV (8 SESSIONS) Consumer Protection Act. Holder and Holder in due course. Bailment and Pledge. Sense Electronic Records and Sense Digital Signatures. 13th Edition) 2. Presentment. Penalties and Offences. Formation of a valid Contract . Legality of object. 2000 Definition.Offer and Acceptance. Registration and Incorporation. Consideration. UNIT III (10 SESSIONS) Negotiable Instrument Act. Capacity to Contract. 1872 Definition of a Contract and its essentials. 1932 Definition of Partnership and its essentials. Prospectus. Crossing of Cheques. 1956 Nature and Definition of a Company. Bill of Exchange and Cheques. Appeals. Promissory Note.Principles of Mercantile Law (Eastern Book Company. Enforcement of orders and Penalties. . Breach. Redressal Machinery under the act. Relevant Acts 17 . Duties of Subscribers. 4th Edition) 3. 4. Registration of Firms. Rights and Duties of Partners : Types of Partners. Remedies for Breach. Avtar Singh . Discharge from Liability. Doctrine of Implied Authority. UNIT II (12 SESSIONS) Partnership Act. Dissolution of firms. Right of Unpaid Seller against the Goods. Free consent. Kuchhal M. Articles of Association.MBA 022 : BUSINESS LAWS Max. Electronic Governance.Business Law Including Company Law (New Age International Publisher. Digital Signature. Bouncing of Cheques. Companies Act. Winding up. Negotiation. 1930 Definition of a Contract of Sale. Remedies. Procedure for complaints under the act. Contract of Indemnity and Guarantee. The Information Technology Act. Kinds of negotiable instruments. Suggested Readings 1. Impossibility and Frustration. Kinds of Companies. 7th Edition). Acknowledgment and Dispatch of Electronic Records. Sale of Good Act. Presumption. Meetings. Agency.C. Attribution. Minor as a partner. Quasi contracts. Noting and Protest. Directors: Their powers and duties.

Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Bibliography and Annexure in the Report : Their Significance. Precautions in Preparation of Questionnaire and Collection of Data. Various Methods of Collection and Data. Preparation of Questionnaire and Schedule. Saunders . Cooper and Schindler .Marketing Research (Tata Mc Graw Hill. Determination and Selection of Sample Member. Application and Analysis of Variance (ANOVA). 2007) 3.MBA 023 : RESEARCH METHODOLOGY Max. Editing and Tabulation of Data. Precautions in Preparing the Research Report. Types of Research. Suggestions and Recommendations to the Concerned Persons. Research Design : Various Methods of Research Design. Measure of Dispersion and their Advantages.Research Method for Behavourial Sciences (Cengage Learning) 5. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Length of Questionnaire. Check Questions. Drawing Conclusions. UNIT III (10 Sessions) Analysis of Data: Coding. 2nd Edition. 2nd Edition.Research Methods for Business students (Pearson Education. 2004) 18 . Types of Business Problems Encountered by the Researcher. Gravetter .C . Suggested Readings: 1. Sample Size and Sampling Procedure. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Types of Data: Secondary and Primary. Edition 2008) 4. Problems and Precautions to the Researchers. Various Types of Sampling Techniques. Types of Questions. Sequencing of Questions. 4th Edition) 6.Business Research Methods (Tata Mc Graw Hill.Research Methodology (Prentice Hall of India. Measurement and Central Tendency. Use of SPSS in Data Analysis. Beri G. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Panneer Selvam . Process of Research: Steps Involved in Research Process. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. 9th Edition) 2.

Unit III (6 Sessions) Game Theory: Concept of game. Project Management: Rules for drawing the network diagram.K. Applications of CPM and PERT techniques in Project planning and control. duality. Taha Hamdy . Dominance Method and Graphical Method for solving Mixed Strategy Game. 4th Edition) 19 . Crashing of operations. Assignment model: Algorithm and its applications. replacement of assets which fail suddenly.An Introduction (Prentice-Hall. Odds Method. 3rd Edition). SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . n Jobs and Three Machines. Pure and Mixed Strategy Games. . 2003. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. 7th edition) Sharma J K .Operations Research (Pearson. Decision tree approach and its applications.Operations Research (S. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Two-person zero-sum game. Two jobs and m .Machines Problems. Chand. Decision-making environments:. Replacement Problem: Replacement of assets that deteriorate with time. uncertainty and risk situations. graphical and simplex method of solving LP problems. 3rd Edition) Kapoor V.Decision-making under certainty. Scope and Applications of Operation Research in managerial decision-making. Hours : 40 Unit I (6 Sessions) Operations Research:.Operations Research . 2nd edition).Uses.Quantitative Techniques (Vikas 1996. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Kothari . Saddle Point. Application of Poisson and Exponential distribution in estimating arrival rate and service rate.MBA 024 : OPERATIONS RESEARCH Max.Quantitative Techniques in Management (Tata McGraw-Hill. Applications of Queue model for better service to the customers. sensitivity analysis. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model.

2000. Line of Balance.7QC tools and 7 new QC tools. Monitoring and Controlling forecasting models. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Work Measurement. Routing Decisions. Box. Layout Planning. SED. R J – Production and Operations Management (Prentice-Hall. dimensions of quality. PDCA cycle. Process. Productivity and Work study. 2nd Edition) 20 . 1997.Jenkins Method. VED. coverage QS 9000 clauses. Plant Location. 2004) 8) Bedi Kanishka . 5th Edition) 2) Chary .FSN analysis.Production & Operations Management (Oxford University Press. ISO 9000-2000 clauses. 9th Edition) 3) Hill T. Unit-III (10 sessions) Production Planning techniques. New Product Development. Juran’s quality trilogy. Deming’s 14 principles.Production and Operations Management (Galgotia books. Six Sigma.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Forecasting types and methods.Operations Management (Palgrave. EOQ. Method study. Classification of operations. Quality circles. Definition of production and operations management. 1960) 6) Morton . Exponential smoothening. Unit –II (10 sessions) Forecasting as a planning tool. Scheduling types & principles. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Measurement of errors.Production and Operations Management (Vikas) 7) Haleem A. Inventory Management – Objectives. SUGGESTED READINGS 1) Adam Jr Everetl E. Product Design. Production Cycle. master production schedule. Responsibilities of Operations Manager. Total Productive Maintenance (TPM). Inventory control techniquesABC. Quality improvement and cost reduction. Unit-IV (10 sessions) Basic concepts of quality.Production and Operations Management (Tata McGraw-Hill. Factors. coverage.

Capital Expenditure Budget and Master Budget. uses and applications. cost concepts. 2004. preparation of Cost Sheet. Reconciliation of Cost and Financial Accounting.) 21 .) 6) Ravi M. Methods of Costing. replacement.Management Accounting: Principles and Practice (Vikas. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. multi product pricing. replacement. Advantages and Limitations of Budgetary Control. Budgeting and Budgetary Control.Introduction to Management Accounting (Pearson. Kishor – Cost & Management Accounting (Taxmann.) 8) Arora M N – Cost and Management Accounting (Vikas. 2000. Standard Costing: Concept of standard costs. concept of investment center. Role of Cost in decision making. Neo Concepts for Decision Making: Activity Based Costing. 1987. 2002. Materials Budget. 1st Ed.) 5) Sahaf M A . calculation of Material Variance. Target Costing & Life Cycle Costing : concept. 1st Ed. Transfer Pricing : concept. Elements of cost .Management Accounting (Tata McGraw-Hill. and its applications and implications.) 3) Pandey I M . Labour and overheads and their Allocation and Apportionment. sales etc. and Overhead Variance. Kishor – Advanced Management Accounting (Taxmann.Materials.Management Accounting (Vikas.) 7) Ravi M. 2000.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. 12th edition) 2) Khan and Jain . strategies and applications of each. types of cost. 3rd Ed. Methods of calculation of these costs and their role in management decision making like sales. 8th Ed. 8th Ed. Production Budget. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. cost center.Accounting for Management (Vikas. Unit III (10 Sessions) Budgeting: Concept of Budget. Types of Budget. 1st Ed. profit center and responsibility center and its managerial implications. types & importance . 3rd Ed. Preparation of Cash Budget. Sales Budget. Differential Costing and Incremental Costing: Concept. Comparison of Management Accounting and Cost Accounting. Cost Management. buying etc. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Labour Variance. Value Chain Analysis. SUGGESTED READINGS: 1) Horngren et al . establishing various cost standards. Static and Flexible Budgeting.) 4) Bhattacharyya S K and Dearden J .

potentiality of equity shares. preference shares.Financial Management (Galgotia. components. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. weighted average cost of capital and implications. EBIT-EPS Analysis & Indifference Points. 3rd Ed.Fundamentals of Financial Management (TMH. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. NOI.Principles of Managerial Finance (Pearson Education. Risk and Uncertainty in Capital Budgeting. operating and combined leverage alongwith implications. Functions of Finance Manager in Modern Age. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. 2004) 4) Khan and Jain . Financial decision areas. debentures and retained earnings. Factors affecting dividend decision. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. 2004) 6) R P Rustagi . 2004.) 2) Van Horne .Financial Management (Taxmann. debentures and bonds as sources of long-term finance. 1st Ed. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. factors affecting working capital requirement. Kishor . 2nd revised ed.). inventory and receivables. 12th Ed. Cost of Capital : Cost of equity. Gitman . Time Value of Money. Working Capital Management: Management of cash.Financial Management (Vikas. Wealth maximization.) 22 . Gordon’s Model and Modigliani Miller Model.) 3) Knott G . Traditional and Modigliani Miller Approach. Profit maximization vs.Financial Management (Palgrave. Unit II (8 Sessions) Investment Decision: Appraisal of project.MBA 027 : FINANCIAL MANAGEMENT Max. SUGGESTED READINGS: 1) Pandey I M .Financial Management (Tata McGraw Hill. 2003. 2004) 8) Ravi M.) 7) Lawrence J. Leverage Analysis – financial. Concept. Overview of Working Capital Decision: Concept. Process & Techniques of Capital Budgeting and its applications. 2000. preference shares.) 5) Prasanna Chandra . 9th Ed. Concept and Approaches of capital structure decision : NI. Risk and Return Analysis. scope and objectives of finance. Introduction to Working Capital Financing. 1st Ed.Financial Management and Policy (Pearson Education.

UNIT II (8 Sessions) Human Resources planning: Definition. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. purposes. Bernardi – Human Resource Management (Tata McGraw Hill. Grievance Handling Procedure. processes and limiting factors.) 4. Dessler – Human Resource Management (Prentice Hall. Industrial Relations: Nature.MBA 028 : MANAGING HUMAN RESOURCES Max. Fair Wage and Living Wage. resignation. recruitment methods and evaluation. Aswathappa K . importance and approaches of Industrial Relations. 4th Ed. the design of application form. Types and Scope of incentive scheme. HRM functions and objectives. Role of HR managers. Voluntary Retirement Scheme. Prerequisites for an effective incentive system. principles and types.). Text and Cases (Excel Books.) 5. Job Analysis – Job Description. dismissal. 3. Methods and issues of training and management development programmes.) 23 . Difference between HRM and Personnel Management. retrenchment. principles and types. Purpose of appraisal. Performance Appraisal: Definition. the offer of employment. HRD Vs. Procedures and Techniques including 360 degree Performance Appraisal. Nature and Scope. Incentive Schemes in Indian Industries. Suggestion Readings : 1. Fringe Benefits. 10th Ed. 5th Ed. Wage Policy in India – Minimum Wage. Transfer – reason. selection methods. Ivansevich – Human Resource Management (Tata McGraw Hill. 10th Ed. Rao VSP – Human Resource Management. The systematic approach to recruitment: recruitment policy. Disciplinary Procedure. Human Resources Information system (HRIS): HR accounting and audit. implementation and evaluation. Strategic Management Process – Environmental Scanning. Transfer and Separation: Promotion – purpose. recruitment procedures. Job Specification. 2. components of pay structure in India.Human Resource and Personnel Management (Tata McGraw Hill. Human Resources Development in India: evolution and principles of HRD. Personnel functions. Compensation Administration: Nature and Objectives of compensation. and evaluation of process. Job Evaluation. Separation – lay-off. Incentive Payments : Meaning and Definition. 2nd Ed. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Evolution of HRM environment – external and internal. Strategic Human Resource Management : Nature of Strategies and Strategic Management.). Promotion. UNIT III (10 Sessions) Training and Development: Purpose. The systematic approach to selection: the selection procedure. Strategy Formulation.

Value Addition in SCM-concept of demand chain management.) 24 . different models. exercises –numerical problem solving . Essential features.). 5th Ed.Supply Chain Management (Macmillan. SDE / VED Analysis. Gopal . Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. various EOQ models. 1st Ed. lead time reduction.) 5. CRM Vs SCM. logistics sub-system. Key Issues in SCM.) 2.Supply chain management (Pearson.K. various costs associated with inventory.Logistics and Supply Chain Management (Macmillan. accounting for materials.Material Management.) . Various flows (cash. Logistics costs.A. Just-In-Time & Kanban System of Inventory management. single vendor concept.I. (Pearson. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. ABC. Raghuram G.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Krishnan Dr. Sahay B. Outsourcing-basic concept. re-order point / re-order level fixation. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. 4. value and information). benefits and case examples. inbound and outbound logistics. management of stores. 1st Ed.) 3. .A Text Book of Logistics and Supply chain management (Macmillan. Unit III (12 Sessions) Inventory Management: Concept. (I. Benchmarkingconcept. SUGGESTED READINGS 1. Purchasing & Vendor management: Centralized and Decentralized purchasing. buffer stock (trade off between stock out / working capital cost). 3rd Ed. bullwhip effect in logistics. functions of purchase department and purchase policies.M. Distribution and warehousing management.New Delhi. Use of mathematical model for vendor rating / evaluation. Agarwal D. 1st Ed. . Features and Implementation. Chopra Sunil and Peter Meindl .S.

Basic Model of Strategic Management. Diversification. SAP Scanning. Organization Life Cycle.J. and Curran J. Portfolio Analysis. Functional Strategy. UNIT II (10 Sessions) Environmental Scanning. Glueck William F. Strategic Decision Making.. Corporate Restructuring. 1st Ed. Basic Concept of Strategic Management.B. Hours : 40 UNIT I (8 Sessions) Introduction. Vision. . Stability. Strategic Management. Mc Carthy D. BCG Model. Scanning Functional Resources.) 4. 2nd Ed. . Wheelen Thomas L. HR and Global Competitiveness. Strategic Budget and Audit. Thomson . David and Rangaragjan Krish .) 5. Finance. GE 9 Cell. Value-Chain Approach.Cases in Strategic Management (Tata Mc Graw Hill.Concepts in Strategic Management and Business Policy (Pearson Education.R. Management and Control. Competitive Intelligence ETOP Study. Pearce II John A. Impact of Internet and E-Commerce.Business Policty and Strategy (AITBS) 25 . Impact of globalization.Business Policy and Strategy (Prentice Hall of India) 8. . Strategic Alliances.) 6. Strategic Choice.. Corporate Parenting. UNIT IV (12 Sessions) Strategy Implementation through structure. Mc Kinsey’s 7S Model. Budhiraja S. and Robinson J. Stages of corporate development. Activity based Costing. Minichiello Robert J. Corporate Analysis.MBA 032 : STRATEGIC MANAGEMENT Max. .Business Policy and Strategic Management (Tata Mc Graw Hill. Business Policy. Retrenchment & Combination Strategy. Cliff Bowman . Suggested Reading: 1. Case Study related to the Entire Syllabus.Business Policy and Strategic Management (Frank Brothers) 2. Porters Model: 5 Force and Porters Diamond Model. Objectives. Various Corporate Strategies: Growth/ Expansion. Resource based approach.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7.. Role of Strategic Management in Marketing. and Richard B. through Human Resource Management: through values and ethics. and Athreya M.B. Hunger J.R.Strategic Management (AITBS) 3. TOWS Matrix. Lawrence R. UNIT III (10 Sessions) SWOT Analysis. Kazmi Azar . Strategic Information System. 1st Ed. Industry Analysis.Jauch. OCP. Mission.. Corporate Strategy. Mergers & Acquisitions. Process of Strategic Planning.

Artificial Intelligence(AI) . Testing. Suggested Readings : 1.) 5.Management Information System (Tata Mc Graw Hill. Bhatia Akshaya – Management Information System (Excel.) 3. 12th Ed.Management Information System (Tata Mc Graw Hill. Information Systems. Management Information System(MIS). The Value Chain and Strategic IS. Executive Information System(EIS).) 6. System Design. Virtual Reality . 1st Ed.) 26 . Cyber Crime and Privacy Issues. Davis & Olson – Management Information System (TMH. 3rd Ed. Jawedkar W S . Prototyping. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Implementing Business Systems. Becoming an Agile Company.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Process Control System(PCS). Ethical Responsibility . Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. 3rd Ed. Documenting. Security and Ethical Challenges Of IT. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information.Management Information Systems: Managing the Digital Firms (Prentice Hall. Ross. Decision Support System(DSS). Murdick. System Analysis (DFD and ER Diagram).Business Ethics. Expert System(ES). Competitive Strategy Concept. O’Brien James . Fuzzy Logical Control System. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Management Support System(MSS). Creating a Virtual Company. Classification. Laudon K C and Laudon J P . Customer Relationship Management (CRM). 1st Ed. Improving Business Quality: Total Quality Management. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Applications Of Artificial Intelligence : Neural Networks.) 2. Claggett – Information System For Modern Management (PHI. 2nd Ed. Training. Arora Ashok. Using IT for Strategic Advantage: Business Process Re-engineering. Transaction Processing System(TPS).) 4. 2nd Ed.) 7. Operations Support System (OSS). Investigation Phase. . Feasibility Analysis. Enterprise Collaboration System(ECS). Technology Ethics.

Personal Influences and Diffusions of Innovations. Consumer Learning. 9th Ed. Purchasing Processes. Social Class. Belch MA and Belch GE . Integrated Marketing Communication (IMC).) 4. Role of Advertising in Natural Development. Role of Creativity in Copywriting Media Planning. Schiffman Leon G.Promotion & Integrated Marketing Communications (Thomson.) 7. Advertising and Other Promotional Tools.) 3. Preparation and Choice of Methods of Advertising Budget.L. Consumer Decision Process: Problem Recognition. Sponsorship: POP: Supportive Communication. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Best and Coney .) 6. 3rd Ed. Subcultures. 9th Ed. and Kanuk Leslie Lazar . Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. IMC Management & Planning Model. Promotion Mix. Reasons for Studying Consumer Behaviour. Marketing Communication.) 2. Hawkins. Consumer Attitude Formation and Change. 2004) 27 . Role of E-Commerce in Marketing Communication. Copywriting.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Clow and Baack . Organization Buying Behaviour. IMC Promotion Mix.Integrated Advertising. Nature and Scope of Advertising. Understanding Consumer and Market Segments. Role of Advertising in Promotion Mix. UNIT IV (16 Sessions) Advertising Management. Semenik Richard J . Search and Evaluation.Advertising and Promotion. Consumer Perception. Promotion and Marketing Communication.Consumer Behaviour (Tata Mc Graw Hill. Batra Myers and Aker . (Pearson Education. and Bitta Della . Environmental Influences on Consumer Behaviour: Culture.) 5. Consumerism. 4th Ed. Loudon D. Process of Communication. Participants in IMC. Customer and Competitor Analysis.Consumer Behaviour (Tata Mc Graw Hill. 5th Ed. Suggested Readings 1. Motivation. Factors contributing to IMC. Consumer Behaviour Models. Ethical and Social Issues in Advertising. 6th Ed. Objectives of Marketing Communication.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. UNIT III (8 Sessions) Communication. Personality and Self Concept. Campaign Planning: Message Creation. Process of Advertising. Challenges in IMC.Consumer Behaviour (Pearson/ Prentice Hall. Management of Advertising Agencies.Advertising Management (Pearson/ Prentice Hall. PostPurchase Behaviour. Overview: Meaning. Reference Group and Family Influences. STP Strategies for Advertising. Testing of Advertising Effectiveness.

Entrepreneurial motivation and Barriers.Creativity in Organisations (Wheeler.Creativity and Innovation (IPP. Marketing. Screening and Project Identification. Importance of international business to the firm. Project Planning: Evaluation. Creative Performance. Venture Capital: Venture capital. Monitoring and Control segmentation. Development of entrepreneurship. Synectics. Nina Jacob. Value Analysis. Concept of Entrepreneurship.Entrepreneurship (Prentice-Hall. Stages of economic development. 1999) 28 . 1999) 7. locating venture capitalists. . Creative Problem Solving: Heuristics.Strategic Management (Addison-Wesley. Dollinger M J . Culture. 1999) 2. Policies for SSIs.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Couger. Nature and Overview. Bridge S et al. Financial and Technical. Jonne & Ceserani . International versus domestics’ entrepreneurship. Institutional support for new ventures: Supporting Organizations. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Functions of an Entrepreneur. 1998) 3. Suggested Readings: 1. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. 6. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Govt. Role of Woman entrepreneur. Financial Institutions and Small scale Industries. C. Theory of Entrepreneurship.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Brainstorming. Internal and External Factors. Professionalism vs family entrepreneurs. Holt . 2003) 5. Classification of Entrepreneurship. stages in entrepreneurial process. 4. Feasibility Analysis: Economic.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Venture capital process. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Innovation.Innovation & Creativity (Crest) 2001. Hunger J D and Wheelen T L . Incentives and facilities.

patents. Iyer . 29 . copy rights. Mergers and Acquisitions. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues.Managing for Value (New Age International Publishers. Ethics in finance. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 2002) 2) Laura P Hartman Abha Chatterjee . Corporate Governance and the Role of Board (BOD). Ethics and marketing. Upanishads. Horizontal Organisation. Ramayana. Benchmarking. 2007) 3) S.K.Business Ethics (Tata McGraw Hill. Promotional Strategies. Intellectual property rights like designs. Brand Building. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Ethics and social responsibility.Ltd. Corporate Restructuring. Mahabharata. Bhatia . Diversification.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. The Indian Scene.MBA 042 : CORPORATE GOVERNANCE. Ethics and Information Technology. Ethics and human resource. Information Technology. VALUES & ETHICS Max. Code of Corporate Practices. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition.S. Ethical theories and approaches. Total Quality Management. 6th Ed. Suggested Readings: 1) S. Economic Reforms & Development (Oxford).) 5) Reed Darryl – Corporate Governance. Supply Chain Management. Social Responsibility of Corporates. Teaching from scriptures and tradition (Geeta. Vedas. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Competitive Strategy. Corporate Governance System Worldwide. Corporate Social Reporting. need of corporate governance code. trade marks.

Sahu R.) 30 .et al . UNIT III (8 Sessions) Training : Concept. Types of Training..) 3. Transactional Analysis.Training & Development Concepts & Application (Ane Books. Approaches to Training Needs Assessment. Designing Training Programmes. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.) 5. Hurlock.) 4. Friedman & Schustack . Lynton & Pareek . 4th Ed.Personality Development (Tata McGraw Hill. Personality Patterns. Developing an Integrated Approach of Learning in Training Programme.Carl Jung and MBTI.K.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. Psychodynamic Theories . TNA Cycle of Events. Persistence & Change. Tapomoy Deb .Theories of Personality (Wiley-India Text Books. Hall Calvin S.Training for Development (Excel Books. Suggestion Readings : 1. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Need and Importance of Training. Johari – Window. Evaluation of Training Programmes. Understanding Process of Learning. Udai Pareek .Personality: Classic Theories and Modern Research (Pearson) 6. Role. 2nd Ed. 2nd Ed. 6th Ed. Symbols of Self. Personal Effectiveness.. 1st Ed. . 1st Ed. Elizabeth B . Evaluation of Personality : Sick Personalities and Healthy Personalities. Methods of conducting Training. Moulding the Personality Pattern. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.Understanding Organizational Behaviour (Oxford. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants.) 7.Training for Development (Vistaar Publication.) 2.

) 5. Trade Union. problems of Trade Unions. Singh B. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. 2006. Labour problems : Discipline and misconduct.Industrial Relations and Labour Laws (Vikas. Important Provisions of Employees’ State Insurance Act. Trade Unions and Labour Legislation (Pearson Education. 2nd Ed. functions and role of Trade Unions in collective bargaining. Payment of Wages Act. Labour turnover. ILO in IR. 4th Ed. International Dimensions of IR. Grievance Handling Procedure.Management Approaches. Gankar . Factories Act. Trade Union Response. Management Strategy. concept. 1st Ed. Human Resource Management and IR. Objectives of IR. Payment of Gratuity Act.Industrial Relations (Excel. Suggested Readings : 1. unions in the era of liberalization. Role of State. Workmen’s Compensation Act.) 31 . UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Employees Provident Fund Act. Mamoria CB.Dynamics of Industrial Relations (Himalayan Publications.) 4.) 2. Sinha . Employers’ Organisation. Mamoria. . UNIT III (6 Sessions) Technological Change in IR-Employment issues. Srivastava SC . Evolution of IR in India . 2000.) 3.Industrial Relations. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Absenteeism. Venkata Ratnam – Industrial Relations (Oxford. Nature of Industrial Relations. Workers’ participation in management. 15th Ed.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. unions after independence. objectives.D. 1st Ed. Integrative Approaches to HRM.

Building Technical Competency.Leadership in Organisations (Pearson. Teams and Their Leadership. Enhancing The Lessons of Experience (Tata Mc Graw Hill.Leadership. Followers and situation. Group Size.) 4. Assessing Leadership & Measuring Its effects. Team Building for Work Teams. Concepts and Myths about Leadership. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. UNIT III (10 Sessions) Groups. Hughes.) 2. 1st Ed. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Leadership and Values. Contingency Theories of Leadership. 6th Ed. Sadler Philip .Leadership (Crest Publishing House) 32 . Building High Performance Teams. Leadership Traits. West Michael . Groups – Nature. Ginnetts Team Effectiveness Leadership Model.) 3. 5th Ed.Effective Team Work (Excel Books. Components of Leadership. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Teams – Effective Team Characteristics and Team Building.Leader. Group Roles. Ginnett. Leadership and Change. Advanced Leadership Skills. Group Cohesion. Stages of Group Development. Curphy . Group Norms.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Yukl G . Leadership Behaviour. Suggested Readings : 1.

Rao S. Rao S N . 5th Ed.Counselling Skills for Managers (PHI.Understanding Organisational Behaviour (Oxford) – for case in Unit II. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Lewicki. Pareek Udai . Modern Trends in Counselling – Trends. Suggested Readings : 1.) 7.Negotiation Skills for Managers (Tata Mc Graw Hill. Role of a Counsellor and Model of Conselling. Patternson . Second Edition Page 410-415). Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Influence of Culture on Negotiation: Case II . SL Rao. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. 33 . By Udai Pareek. 6th Ed.) 6. 1st Ed. 1st Ed. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.Counseling and Guidance (Tata Mc Graw Hill.) 2. . Characteristics. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.L. Case I . 2nd Ed. Singh Kavita . A Multi theoretical Integrative Approach.Negotiation Made Simple (Excel Books.The Counselling Process.The Dabhol Debacle ( Negotiation Made Simple. 196-197).) 4. Excel Books pp. Welfel. Strategy and Planning for Negotiation.) 3.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Approaches to Counselling: Behaviouristic. Strategy and Tactics of Distributive Bargaining. Cohen S . Saunders & Barry .) 5.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Strategy and Tactics of Integrative Negotiation. 1st Ed.Netgotiation (Tata Mc Graw Hill.30-35 and pp. UNIT II (12 Sessions) Negotiation Sub processes: Perception. Oxford. (Thomson India.

) 2. Role of Technology in Services Marketing. Targeting and Positioning of Financial Services. Services Strategy and Organizing for Global Marketing. Home Loans. Govind Apte .Services Marketing. Characteristics of Services Classification of Services. 2nd Ed. Segmentation and Zone of Tolerance.) 3. Physical Evidence: Role of Communication in Service Marketing. Services Promotions. Service Marketing System: Service Quality. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Devising Financial Services. 1st Ed. Paradigms in Services Marketing.Services Marketing: People. Love lock Christopher . Service Product Planning. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Marketing of Telecom/ Insurance Services. 3rd Ed.The Essence of Service Marketing (Prentice Hall of India) 6.) 4. Zeithaml .Services Marketing (Tata Mc Graw Hill. Rama Mohana Rao . Suggested Readings: 1. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. People and Internal Communication. Key Decisions in Global Marketing.) 5. Understanding the Customer Expectations.Services Marketing: Text and Cases (Palgrave. 5th Ed. Importance of Customer Relationship Management : Specific for Service Industry. Payne Adrian . Service Pricing Strategy. Services Distributions.Service Marketing (Macmillian.MBA MK 01 : MARKETING OF SERVICES Max. Woodruff Helen . Principal Driving Force in Global Marketing of Services. Baron S and Harrisk . Understanding Customer Expectations and Zone of Tolerance. Insurance and Banking. Marketing Mix Strategies with Special Reference to Credit Cards. Developing the Service Product/ Intangible Product.Services Marketing (Oxford University Press) 34 . Process of Operations and Delivery of Services.) 7. Segmenting. Technology and Strategy (Pearson Education. 1st Ed. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. (Person Education.

Steps in Sample Design. Limitation of Marketing Research.) 7.Marketing Research (Tata McGraw Hill. Precautions in Preparing the Research Report. Difference between Probability and Non-probability Sampling.) 4. Scientific Method in the Physical Sciences and Marketing. Bibliography and Annexure in Report. Tull Donald S. Byod & Others . Scientific Method of Investigation : Scientific Method. . Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Important Experimental Research Designs. Limitations of Attitude Measurement. and Albaum Gerald .) 5.. Marketing Information System : Concept.Marketing Research (Tata McGraw Hill. Difficulties in Applying the Scientific Method to Marketing. Nargundkar . Selected Attitude Scales.MBA MK 02 : MARKETING RESEARCH Max. 6th Ed. Regression Analysis. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Application of Marketing Research. UNIT IV (10 Sessions) Data Processing. Hypothesis Testing.Marketing Research: Measurement & Method (Prentice Hall of India. Process of Marketing Information System. Methods of Observation. Rank Correlation. Precautions in Preparation of Questionnaire & Collection of Data.Marketing Research Methodological Foundation (Cengage Learning. Sources of Error. 4th Ed. Criteria for a Good Scale. Distinction between Scientific and Non-Scientific Method.Research for Marketing Decisions (Prentice Hall of India. 2nd Ed. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. SUGGESTED READINGS: 1. Advantages & Disadvantages of Primary Data & Secondary Data. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Correlation. and Iacobuce Dawn . Marketing Research during different phases of the administrative process. Primary and Secondary Data: Methods of Collecting Primary Data.Marketing Research (Prentice Hall of India. Tull & Hawkins . Difficulty of Measurement.Essence of Marketing Research (Cengage Learning) 8. Bi-variate Analysis: Chi square. Rating Methods.) 6. Analysis of Variance. Drawing Conclusions. Various Techniques of Sampling. William G. Sampling: What is Sampling. Essentials Characteristics for Selecting Secondary Data.) 3. Objective of Marketing Research. Objective of Sampling. Beri . 7th Ed.Marketing Research (All India Traveler Book Seller) 2. Need for Marketing Information System. Determining Sample Size. Analysis and Estimation. Component of Attitude. Components of Marketing Information System. Attitude Scales: The Concept of Attitude. Advantages & Disadvantages of Different Techniques of Sampling. Luck and Rubin . Zikmund and Babin Barry J. Churchill Gilbert A. 9th Ed. Development of Marketing Measures.) 35 . UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Giving Suggestions and Recommendation to the Concerned Persons. General Procedure in Attitude Scaling. Problem Associated with Sampling. Green Paul E. 5th Ed..

Sales Contests.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Analyzing Market Demand and Sales Potential. Channel Conflicts and their Resolutions. EL-Ansary A.) 4.Sales Force Management (Tata Mc Graw Hill. Specialized Distributors and Participants.P . Designing Sales Territories and Sales Quota. Qualities of a Successful Salesman. 7th Ed. Rosenbloom – Marketing Channels (Cengage Learning. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Concept of Personal Selling. Spiro .Sales Management : Theory and Practice (Palgrave) 2. and Anderson E . Formulating Selling Strategies. Types of Channels.Sales Management: Decisions.I. Training and Compensating the Sales Force. Donaldson B . Goals in Sales Management: Goal Setting Process in Sales Management.. Distributors Selection and Appointment. Role of Sales Manager.) 36 .) 6. Johnson and Marshall . 6th Ed. Importance of a Channel. Evaluation and Analysis. Training the Distributors Sales Team. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.) 7.T. Distributors: Policies and Strategies.Marketing Channels (Prentice Hall of India. Suggested Readings 1.. Sales Management Process. Cundiff Edward W. 5th Ed. Stern Louis W. Designing the Structure and Size of Sales Force. Still Richard R. and Govoni Norman A. Leading and Motivating the Sales Force. Preparation of Sales Budget. Coughlan A.Sales Force Management (Tata Mc Graw Hill. 8th Ed. 11th Ed. Process of Personal Selling. Techniques of Sales Forecasting. Sales Management and Salesmanship. Primary Distributors. The Ones of Personal Selling.) 5. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Jobber David and Lancaster Geoff . Recruitment and Selection of Sales Force. Strategies and Cases (Pearson Education.Selling and Sales Management (Pearson Education) 3.

Strategic Planning.) 3. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Perceptions of Service Quality. Definition and Concept. and Griffith David A .Retailing (Cengage Learning. Focusing on the Consumer. Targeting Customers and Gathering Information. Communicating with Customers.J.) 2. The Internalization Process. 5th Ed. Financial Dimensions. Structural Change. Cox Roger and Brittain Paul . Going International.MBA MK 04 : RETAIL MANAGEMENT Max. Nonstore-based and other Forms of Non Traditional Retailing. Branding. Vedmani G. 1st Ed. Newman A. Dunne Patrick M. 9th Ed.Retailing: An Introduction (Pearson Education. and Cullen P . UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM.Functional Principles & Practice (Jaico Publications. Type of Retail Outlets. Culture. 5th Ed. Visual Merchandising and Atmospherics. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Development and Control. Retail Institutions by Store-based Strategy-Mix. Retail Planning.Retailing (Cengage Learning. Michael Levi M and Weitz BW . UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Shopping at World Stores.Retail Management (Pearson Education.R . 1st Ed. Retail Organisation and Operations Management. Internal Store.Retail Management ..Retailing : Environment and Operations (Vikas. Suggested Readings: 1.Retailing Management (Tata McGraw Hill. Gibson .) 7. The Customer and Retail Business: Knowing your Customers. Mapping Out Society. 4th Ed. International Retailing: Internationalization and Globalization. Store Design and Layout. The Store and its Image. Managing Retail Services. Lusch Robert F. Site Selection. Building and Sustaining Relationships. Display. Merchandise Management Retail Pricing. Attitude. 1st Ed. Berman B and Evans J. Motivation and Perception. Choosing a Store Location: Trading Area Analysis. Learning. Functions of Retailing Driving Forces for Retailing.) 4. Development and Implementing Plans. People in Retailing.) 5. Service Characteristics.) 6.. Web. Business and International Management. Promotional Strategies used in retailing.) 37 . Market Structure. The External Store. Newman and Cullen .

9th Ed. certificates of deposit. trade credit. Benefits of holding inventory. order quantity. Techniques of Inventory Management . credit period. techniques and processes. 5th Ed. . Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. objectives of cash management.) 38 . mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes.Working Capital Management (Anmol) 5. order point etc. Ravi M.Working Capital Management –Theory & Practice (Himalaya. P . Credit Management in India. Motives for holding cash. Khan & Jain . risks and costs associated with inventories. Profitability–Liquidity trade-off. 2005) 6. secured term loans. factors affecting size of receivables. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. reasons for holding marketable securities.Financial Management (TMH.Working Capital Management (Excel) 2. etc. types. I. SUGGESTED READINGS 1. Pandey. bank loans. Inventory: Need for monitoring & control of inventories. Inventory Management: Minimizing cost in inventory. factors determining cash needs. objectives of inventory management.Classification.K. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash.Aggressive & Defensive. compensating balances . 2007) 3. 6th Ed. Dheeraj Sharma . Pattern and sources of Working Capital Financing in India. Scope and Definition of Working Capital. Cash Management Models. Cash Management Practices in India. commercial papers. Collection Policies.) 4. etc. bill discounting. Cash Budget. Marketable Securities: Concept. Bhalla .Working Capital Management (Himalaya. choice of securities. policies for managing accounts receivables. Rangrajan and Mishra .M. Assessment and Computation of Working Capital Requirement. Working Capital Policy .Financial Management (Taxmann. overdrafts. accounts payable. Kishore .) 7. Working Capital Cycle.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. with reference to Government policies. factoring. credit standards. Cash Management: basic strategies. objectives of receivables management. V. credit terms. alternative strategies. short term credit.Financial Management (Vikas. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. determination of potential credit policy including credit analysis. Periasamy.

) 4) Pandian P . Portfolio risk and return.). calculation of beta.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Unit II (14 Sessions) Risk & Return : Concept of Risk. Regulatory Mechanism: SEBI and its guidelines. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. valuation. systematic and unsystematic risk components. Bond theorem.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. 1996. Kane. functioning and limitations. 2008) 2) Fischer and Jordan . valuation. Valuation of Derivatives(Options and futures): concept. Trading of securities: equity and debentures/ bonds. Valuation of Equity: Nature of equity instruments. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.their nature. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Stock Exchange and New Issue Markets . Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. 6th Ed. Sharpe and Treynor measures. Beta as a measure of risk. structure. Equity Valuation Models.Investment Analysis and Portfolio Management (Pearson Education. Selection of Portfolio: Markowitz’s Theory. trading. Measures of risk and return. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Finding alternatives and revision of portfolio. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. 1st Ed. Investor Protection. Single Index Model.) 5) Bodie.Security Analysis and Portfolio Management (Vikas.Investment and Indian Perspective (TMH. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . trade off. Duration. 39 . Marcus & Mohanti . Term structure of interest rates. Capital market theorem. 1st Ed.Security Analysis and Portfolio Management (Prentice-Hall. calculation. 6th edition) 3) Ranganatham .

working and uses of each.Financial Services & Markets (Thomson. SUGGESTED READINGS: 1) Fabozzi . Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. working and strategies for commercial viability. Strategies for making commercial banks viable.Financial Services (Tata Mc Graw Hill.IDBI. RRBs. DFIs in India .Foundations of Financial Markets and Institutions (Pearson Education. 2003) 6) Gurusamy R . scope and their implications.Indian Financial System (Vikas. 2004) 4) Bhole L M .) 40 . Discounting and Re Discounting Of Bills. Management of Non.R. Insurance & Mutual Fund organisations Their status.differences and implications for the business. nature. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.capital adequacy norms. IFCI. Evaluation of Lease transaction. 1st Ed.Gap analysis. constituents. 3rd edition. NABARD. Parties involved. Overview of Financial Services: nature. Consumer Credit and Plastic Money – concept. Securitisation in India. Management of capital funds.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Financial Sector Reforms in India. 2003) 5) Srivastava .M & Nigam Divya .performing assets. RBI – Role and functions. determination of commercial interest rates: fixed and floating. Securitization of Auto loans and housing loans. ICICI. banking sector reforms. Hire purchase and lease .Financial Institutions and Markets (Tata McGraw-Hill. 3rd Ed. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Regulation of money and credit. types. 1998) 3) Machiraju H R . Size and scope.Management of Financial Institutions (Himalaya. Types of lease and their implications. Techniques of regulation and rates. Other financial services: Factoring. NBFCs Their status. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept.) 2) Khan M Y . working and strategies for commercial viability . Forfeiting. Asset Liability Management . State Level Institutions . types. Overview of Foreign Exchange Market. Monetary and fiscal policies. Liquidity Management. scope and importance etc.

1999. Objectives of Tax Management. Profits & Gains of Business. Revision and Rectification. Capital Gains & Income from Other Sources.S.) 6) Datey V. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries.Indirect Taxes – Law & Practice (Taxmann. 5) Singhania V K . Carry forward and set off losses. Treatment of losses & unabsorbed items. Tax appeals.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Appeals. Wealth tax on closely held companies.Public Finance (Vikas. Non-resident Indians. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Income from House Property. Assessment Year. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Assessee – types. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Tax and business reorganizations: merger and amalgamation. 9th Ed. Valuation of assets. SUGGESTED READINGS: 1) Bhatia H L . Tax Planning. 40th Ed. Tax Avoidance & Tax Evasion. Residential status.) 41 .Direct Taxes. 20th Ed. Tax planning regarding Employees Remuneration. Tax planning for depreciation. Review.) 2) Lakhotia R N . Law & Practice (Taxmann. Filing of returns.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Previous Year. .Tax Planning by Reports (Taxmann. Revision & Review. Assessment.How to Save Wealth Tax (Vision Book 2001.) 3) Prasad Bhagwati . 1978). (Working knowledge is required for these). 20th Ed. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.

) 42 .Database Systems (Palgrave. Triggers. Object/Basic Database Administration/ Remote Data Access. Security. Unit IV (8 Sessions) Database Utilities. Network Data Model. Physical Database Design. Data Models. Hours : 40 Unit I (10 Sessions) Introduction to Database. Normalisation. Knowledge Extraction through Data Mining. Applying column constraints.Database Management System (Vikas. Unit III (12 Sessions) Structured Query Language. 2003. Components of Database Management Systems. Inserting Rows. 5) Navathe E . Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Semantic Data Model. Cursor. Indexes & Sequences. Organisation of Database. Oracle. Decomposition of Relation Schemes.Modern Database Management (Pearson Education. PL/SQL structure. Entity-Relationship Model. Views. 3rd Ed. Relational Data Model. Snapshots. Hierarchy Data Model. SUGGESTED READINGS: 1) Beynon -Davies P. Functions & Package. 1996). Introduction to data mining & Data Warehousing.Creating Tables. Advantages of DBMS. 6th edition) 3) Alexis and Leon . Functional Dependencies.Database Management System (Tata Mc Graw Hill.) 4) Majumdar and Bhattacharya . Procedures. 2003) 2) Hoffer .MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max.Fundamentals of Database Systems (Pearson Education.

Disaster Recovery Plan. Viruses. Investigation. System Development Life Cycle. Determining the User's Information Requirements. Grienstein and Feinman. Risk Management and Control (TMH. Entity Relationship Diagrams. Information Security Policy. Singh B –Network Security (PHI Publication. Feasibility Considerations. Managing Risk. 2nd Ed. UNIT-IV (12 Session) Basics of Information Security. 1st Ed.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Feasibility Study. Post Implementation Review and Maintenance. Design. Decision Support System. Creating a secure environment. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Data Dictionary.) 2. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Intrusion Detection Risk Management. Internet Security Standards Suggested Readings: 1. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Types of Systems. Steps in Feasibility Analysis . Virus Control. 2nd Ed. Cryptography and authentication. 7 Ed. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Elias M Awad – SAD (Galgotia Publication. Decision Tree & Decision Table.Dimensions of Planning. Initial Investigation. Types of Attacks. 1st Ed.) 4. Hackers.) 3. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Characteristics of a System. Needs Identification.Feasibility Report. Process Modeling : Structured English. Overview of Risks associated with Internet. Analysis. Hours : 40 UNIT-I (10 Session) Systems Concept. Elements of System.E-commerce –Security.) 5.) 43 . Implementation.

SDMA. 2004. Networks and accessories: LAN. Socket. Character Codes. Broadcast Radio. Broadcasting. MAN.Computer Networks and Internets (Pearson Education.Computer Networks (Prentice-Hall. Infrared & Light Waves. Gateways Cell Relay. Communication Links. Tunneling. PCM. Transmission Impairment. PSK Features: Error detection and correction codes. Network Operating systems: Unix.) 4) Tanenbaum . Network Interface Card. 4th Ed. WML SUGGESTED READINGS: 1) Widjaja L G . Point-to-point communication.) 3) Stallings W . ISDN. Bridges. 4th Ed. Routers. Multicasting. Asynchronous and Synchronous Data. Virtual Private Network.Computer Networks (Prentice-Hall. Digital Data Rates. Mobile Internet & WML: Mobile IP. TDMA. IP Addressing.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. 1999. 2nd Ed. Interference. Broadband and base-band. Linux. B-ISDN Unit III (12 Sessions) OSI Model. CDMA. ASK. Windows. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Concepts of Port. Unit II (8 Sessions) LAN topologies: Workstation. Types of signals: AM. FSK. Switches. Cables. Communication System Formats. ATM. 2000) 2) Comer . Hub. WAP. Wireless TCP& UDP. FDMA. FM.) 5) Black . WAN. Hamming codes. PM.) 44 . Server. Optical Fibers. 2003. Types of Ethernet. 7th Ed. PDM. Frame Relay. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Terrestrial Microwave. Wireless Communication: Bandwidth.Data Computer Communication (Pearson Education.Communication Networks (Tata McGraw Hill.

Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Hours : 40 Unit I (8 Sessions) Origin. 45 . M-commerce Business Models. Stored Value. Technology. Competitive Environment. Online market research. Kalakota R. Unit III (12 Sessions) Online Retailing. 2007. Online retail industry dynamics. Organizational Development. Electronic Commerce Framework. Unit IV (10 Sessions) Online Banking. Changing dynamics in banking industry.Electronic Commerce Business. Online banking implementation. Society (Pearson Education. Online advertising. Online pricing strategies. Electronic Payment Systems (Cash. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Consumer to Consumer (C2C) Business Models. Internet as an Electronic Commerce Enabler. 3rd Ed. Features of Electronic Commerce. Online customer relationship. Application areas of Mobile Commerce. Management Team). Revenue Model. Electronic Commerce Business Models (Value Proposition. Transaction Security. Suggested Readings: 1. Peer to Peer Business Models. Online branding. Credit Card.) 2.Frontiers of E-Commerce (Pearson Education. Online marketing communications. Types of B2B. Types of B2C. Working of Online Credit Card. Types of C2C. Accumulating Balance). Laudon & Traver . Competitive Advantage. need and factors affecting Electronic Commerce. Business to Business (B2B) Business Models. Online mercantile model for customer perspective. 3rd Ed. Management Challenges in online retailing.Electronic Commerce . Market Strategy.) . Market Opportunity. Management issues in online banking.MBA IT 04 : ELECTRONIC COMMERCE Max. Check.

Promotion and Communication.) 4) Czinkota . Branch v/s Subsidiary. Joint Ventures. Indicators of Political Risk. Assembly Operations . Cultural Universals.J .) 2) Cherunilam F . Legal Form of Organization. Terms of Sale. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Market Analysis Foreign Market Entry Strategies – Exporting. Channel Management. Analysis and Measures to minimize Political Risk.International Marketing (Pearson. International Pricing Strategy. International Warranties and Services. Advertising Media. Foreign Product Diversification. Strategic Alliances. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Counterfeiting.Political Systems. Price Standardization. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . 9th Ed. Domestic v/s International Marketing. Pricing Decisions. Cultural Environment. International Sales Negotiations International Advertising – Patterns of Global Advertising. Gray Market. Licensing. 10th Ed.I: Product Policy and Planning. Bhattacharya B .L. 3rd Ed.International Marketing (Thompson.Product Design and Standardization.) 5) Cateora Graham . Transfer Pricing.Marketing Information Sources.Promotion Mix. Price Distortion. Management Contracts.International Trade and Export Management (Himalaya.) 6) Jain S.II: International Promotion Strategies. International Packaging. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Process of Internationalization. 2007) 3) Varshney R.Culture and its Characteristics. Bribery. Developing an International Product Line. Benefits of International Marketing. Marketing Information System.International Marketing (TMH. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Multiplicity of Legal Environment. – International Marketing (Thomson) 46 .International Marketing Management (Sultan Chand & Sons.Shaw.Legal Systems. Personal Selling. Counter Trade. Acquisitions Franchising. Retailing in International Scenario.Role of Pricing.MBA IB 01 : INTERNATIONAL BUSINESS Max. World Market Environment: Political Environment. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . International Branding Decisions. Legal Environment.S. International Dimensions of Marketing. Turnkey Operations. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Global Advertising Regulations . 8th Ed. Political Risks.

International Business (TMH. Role and Advantages of WTO. 5th Ed. Hecksher-Ohlin Theory.A. Brief History of Indian Rupees Exchange Rates. Role of IMF. Import Quotas. Its Basic Principles and Major Achievements. Factors Affecting Exchange Rates. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Absolute Advantage Theory Comparative Cost Theory. Definition of International Business.International Trade (Excel. Various types of Exchange Rate Regimes. Trends in Globalization.International Business Environment (Prentice Hall) 5) Bhalla V. Globalization of Markets.) 3) Daniels . Changing Environment of International Business. Features of IBRD. SAARC. Voluntary Export Restraints. Regional Economic Integration: Introduction. . Anti-dumping Policy. . Integration for Business. Instruments of Trade Policy. Subsidies.. Levels of Economic Integration. Unit IV (12 Sessions) International Institution: UNCTAD.) 4) Black J . IBRD. SUGGESTED READINGS: 1) Agarwal Raj . ASEAN.International Business Environment (Anmol) 47 . WTO.) 2) Hill C. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Product Cycle Theory. 1st Ed.International Business (Pearson. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Effects and Benefits of Globalization.K.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max.S. 1st Ed.Tariffs. Administrative Policy.W. IMF. Regional Economic Integration in Europe. Regional Economic Integration in U.

Selecting Products for Manufacturing and Export. Settlement of Disputes. Special Financial Facilities. Mechanism of Price Fixation. Opening a Bank Account. International Channels Distribution.) 48 . Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Signing the agreement. Direction of Exports from India. form of Ownership. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Criteria for Grouping Countries. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Methods of Identifying Export Winners. 2007) 2) Varshney R. Selection of Products and Identification of Export Markets: Choosing a Product. Process of Export Marketing. Important Incoterms. 9th Ed. Benefits arising from Export. Suitability of a Product for A company. Sources of Export Information. Important Publications. 7th Ed. Recent Trend in India’s Export. Main Commercial Documents. and Statutory Documents for Export’s Country.C. F .MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Selection of Export Markets.C. Postshipment Finance. Additional Commercial Documents.) 3) Govt. Important Organizations. Methods of Locating and Selecting an Agent. India. Registration with Licensing Authorities. Benefits to India Exports. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. of India . Export Import Bank of E. Registrations with RBI. Export Prospect for Small Firms. Nature of Exports Sales Contract.G. General Registrations. Terms of Payment in Export. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. SUGGESTED READINGS 1) Cherunilam. Export Pricing.International Trade and Export Management (Himalaya. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Importance of Exports to India. Agents in Exporting.L.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Definition of Export.

Johnson J. Tramp Freight Structure. International Air transport: Concept of Air Transport. 2. Shipment of Govt. Linear Freight Structure. 2007) 3. Advantages of Air Transport. Constraints. SUGGESTED READING: 1. Shipping Association.C. Khanna K K . System Elements. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Freight Brokers. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max.D’s.T. I. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Scope and Objectives of Logistics. Shipping Agents. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Freight Forwarders Stevedores.Physical Distribution Management : Logistical Approach (Himalaya. Krishnaveni Muthiah. Importance of Logistics. Concept of Containerization. Wood D. Ports Infrastructure Development. World Tonnage. Conference System. Classification of Constraints in Containerization. 2007) 49 . Tariff Structure.A.A. I. Volume and value of World Trade. Logistics Excellence. Air Cargo.Contemporary Logistics. Organization of a Shipping Company. Shipping Routes. Controlled Cargo. Operating Ships-Linear and Tramp. Flags of Convenience.Logistics Management and World Seaborne Trade (Himalaya. Developments in India Shipping. Chartering. Relevance of Logistics to Expert Management.

. Unit Trust and Mutual Funds.Fundamentals of risk & Insurance (John Wiley & Sons. Srivastava Shashank . Classification of Insurance Business viz. New Delhi) 2. Income Tax Act.Insurance Principle & Practice (Sultan Chand & Company Ltd.. Hours : 40 UNIT . IRDA Act 1999. Wealth Tax Act 1957. Financial Market. Financial Planning and Taxation. New York) 4. New Delhi) 50 . UNIT . Married Women's Property Act 1874. Structure and functions.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Life Insurance and General Insurance.Role of Financial Institutions. Underwriting guidelines. Principles of Life Insurance and Governance of Insurance Business. Delhi) 5. . Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Mutual Funds. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Meaning. Insurance Act 1938. Bisen .Historical perspective. Insurance Companies.Indian Insurance Industry Transition & Prospects (New Century Publications. Nature and Scope of Insurance. Mishra M. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Shares.N.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Consumer Protection Act 1986.C. Kakkar.Insurance Management (New Age International Publishers. Tax Benefits under Life Insurance Policies Suggested Readings: 1. New Delhi) 3. Housing Finance. Life Insurance Corporation Act 1956. Code of Conduct in Advertisement. Srivastava D. Ganguly Anand . Bank Deposit Schemes..Product framing. Ombudsman Scheme.Insurance & Risk Management (New Age Publication.I (10 sessions) Introduction and Scope of Insurance. Conceptual Framework. Vaughan & Vaughan .II (12 sessions) Financial Aspects of Insurance Management.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max.

ICAO. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry.HRM in Tourism and Hospitality (Cengage Learning. Hotel Organization Structure. Evolution of Tourism Industry. Chinaware. Raghubalan.Hotel House Keeping (Oxford University Press) 4. TAAI. Responsibilities. Sudhir Andrews . Hotel Categories – Star Rating.Hotel Front Office Management (Wiley) 3. Kotler Philip. James A. The cover.Hospitality Operations: A System Approach (Cengage Learning. Smritee Raghubalan . G. UFTAA. Jones Peter. Kirk David and Lockwood Andrew . Significance & Impacts of Tourism: Socio – Cultural. Segmentation. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Briefing. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Marketing for Hospitality and Tourism: Service Characteristics.) 2. Service Equipments: Linen.MBA OP 02 : HOSPITALITY MANAGEMENT Max.Marketing for Hospitality and Tourism (Pearson Education. Bowen John and Makens James . Origin & Nature. Knowledge of other Departments. Menu. Departments of Hotel. Banquets. Travel Motivators. Tableware. Typologies of Tourism. Targeting and Positioning of Hospitality Industry. WTO. Basic Travel Regulation. Alcoholic & Non Alcoholic Beverages. FHRAI. Bardi . 1st Ed. . Traits & Duties of House Keeping Staff. Furniture. 1st Ed. Plans & Rates. Caroline Ritchie . Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Negi Jagmohan . Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Classification of Hotels. Suggested Reading: 1. Types of Hotel Rooms. Stephen Ball. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. 1st Ed. Components of Tourism. 3rd Ed. Concept of Domestic & International Tourism. Evolution and Growth of Hospitality Industry. Lee-Ross Darren .) 5. Tourism Products of India (World Heritage Countries).Public House and Beverage Management (Butterworth) 7.Hotel and Tourism Laws (Frank Brothers) 6. Economic & Environmental. Importance of Hospitality Management. PATA.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Michael Flynn. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA.) 51 . Glassware.) 8. Hospitality Industry in Today's Scenario.

Project : Preparation . network techniques for resource and cost budgeting and scheduling. Financial. plant capacity. Mohsin M. means of financing. SUGGESTED READINGS 1. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. . production. demand forecasting technical factors-Material inputs. exchange rates. Unit III (10 Sessions) Process of Project Appraisal Technical .Project Planning and Control (Vikas) 3. treatment of taxes. social cost-benefits. cost of project. wage–rate. Unit II(12 Sessions) Project Formulation Project identification. evaluation of the project .) 2. charts. technology. market survey. Chaudhary.tools & techniques of project management. treatment of risk and uncertainty. Chandra Prasanna . Monitoring and Control of Projects Project scheduling. location and site. civil works. estimates of cost. Monitoring and post implementation. Young TL – The Hand Book of Project Management (Kogan Page) 52 . categories of project. sensitivity analysis and probability approach single as well as multiple projects. Problems arising due to rate of discount. (TMH. Project formulation and preparation : Market and demand estimation. Forms of project organizations. project management teams and coordination. The concept of project management . layouts. 5th Ed. financial projections.project financing. Unit IV (10 Sessions) Implementation. Budgeting and Implementation.MBA OP 03 : PROJECT MANAGEMENT Max. work schedule.Economic. S – Project Management (Tata Mc Graw Hill) 5.Appraisal. Legal and Social appraisal of the Industrial Projects. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. project development cycle.

Suggested Readings1.MBA OP 04 : RURAL MANAGEMENT Max.Occupational Segmentation. Selection of Segments. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Mahendra and Basu K.Rural Diversification (EG Books) 3. Lin-Quest and MICA Rating. Advantages of Market Report and Market Report. National Level Credit Agency. Thomson Rule of Market Index. Schemes and Patterns of NABARD. Functions of NABARD. Challenges. Pricing and Promotion Strategies. Problems and Strategies (Vikas.Economic and Social Development (Academic Foundation) 5. Market Size and Physical Structure of Rural Society. Marketing of Consumer Durables. Sociological Segmentation. Product. Behaviour of Rural consumers.S. Thorner Daniel and Morner Alice . Sources of Finance. Importance. Classification of Rural Product and Rural Market. Socio-Economic Reforms. Government Efforts. Introduction to Rural Financing. .Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2.P. Prag P A . Targeting. Marketing Network.Land and Labour in India (Asia Publishing House) 4. 1st Ed. Rural Communication-Challenges and Strategies. Marketing Rural Non-Farm Products.Rural Marketing Environment. Dissemination of Market Information. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Various Types of Distribution Channels in Rural Marketing. Requisites of a Good Finance System. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Different Marketing Agencies and Institutions. Rural Market Segmentation. Types of Rural Communication. UNIT IV (12 Sessions) Marketing Research.NABARD. Corporate Interest in Rural Market. Methods of Collection of Information. Major techniques of Market Research. Use of Durable and Non-Durables by Indian Rural folk. Gopalaswamy T.) 53 . Social Structure of Rural Society. Deu S. Agricultural Marketing. . Warren M .

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