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The Designer's Guide to Brand Strategy

The Designer's Guide to Brand Strategy

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Published by auntcat

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Published by: auntcat on Oct 04, 2008
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05/09/2014

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Once you’ve fgured this out, you probably can wing
the rest as it will sound like you know what you’re
talking about. No, seriously - the value proposition sets
the foundation for building all of the brand identity
elements, and as such it is the reference point for
most decisions in creating an identity for a product or
organization.

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