ITC L IMITED : R OLE OF S ERVICES

ITC

FMCG

Paperboards Information Agri Business and Technology Packaging

Hotels

Corporate Philanthropy

ITC H OSPITALITY B USINESS

Nobody Gives You India Like We Do.

C ATEGORIZATION OF ITC G ROUP OF H OTELS

ITC Hospitality

ITC HotelsLuxury Collection

WelcomHotels

Fortune Hotels

WelcomHeritage

ITC S H OTEL B USINESS

Target Market & Positioning:

Category
Luxury Upper upscale Upscale - mid-scale Heritage

Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage

Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"

S TRATEGY E MPLOYED
Customer Delights & experience

Competencies

ITC
Relationship built on Trust

Performance at your best

With over 100 hotels in more than 90 destinations, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.

O UTCOME OF THE S TRATEGY

VISION 2020 OF ITCWELCOMEGROUP:

To build multinational hotel management chain and also assets owing company. By 2020 their target is to achieve 250 properties over the globe.

Outcome of the Strategies:

ITC-Welcomgroup : a leading hotel chain in India

Established presence in key business locations Over 6000 rooms under 4 distinct brands

Fastest growing hotel chain with highest operating efficiency (PBDIT/Net Income @ 40%) amongst the 3 leading chains

A GRI -B USINESS : E -C HOUPAL

'e-Choupal is a market-led business model specifically designed to tackle the challenges posed by the unique features of Indian agriculture - fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
Rural Indias largest Internet-based intervention. Over 40,000 villages linked through 6500 e-Choupals servicing over 4 million farmers Distinctive sourcing capability for ITCs Foods business Ease of replicability and scalability

Organizational commitment.

D IFFERENT
Farmer Empowerment Choupal Saagar Choupal Fresh Chuopal Pradarshan Khet Customer Centric Approach Marine Products Processed Fruits

CHOUPALS

D EFINING T HE N EED W HAT W ERE T HEY TARGETING ?

Introducing Information, Best Practices and Support
High Risk Taking ability
Low Risk Taking ability

Higher Investment
Lower Investment

High Margins

Lower Margins

Vicious Cycle

Lower productivity

Higher productivity

Lower Value Addition

Weak markets

Higher Value Addition

Strong markets

E -C HOUPAL

P ROCESS AT A G LANCE
S a n c h a l a k V i l l a g e

VSAT/ Internet Information Flow I T C ITC Local Hub

Samyojak Physical Flow

Agricultural Best-Practices, Weather, FAQs Prices

Virtuous Cycle

Produce

Aggregated demand for inputs

Agricultural Inputs Information from the trenches Ideas for new products and services

E - CHOUPAL :

S TRATEGIC T HRUST

Procurement: cost & quality optimization

strategic sourcing support to the Foods business (support creation of verticals in wheat, soya, corn, potato etc.) cost-effective sourcing for exports/domestic external business

Rural Distribution

last mile connectivity and Improved Supply Chain: 100 partnering companies diverse range of goods/services: FMCG, consumer durables, agri-inputs, paid extension services etc. insurance (focus: weather) credit (focus: Kisan Credit Card scheme)

Financial Services

Rural retail
24 Choupal Saagars operational

Access to market intelligence Real time information access leading to an enhanced and more realistic Price Discovery. Goodwill & Positive Public Opinion