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Aditya Birla Retail Limited

Aditya Birla Retail Limited

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Published by Prabhdeep Grewal

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Published by: Prabhdeep Grewal on Sep 02, 2011
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Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation.

The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Ltd.expanded its presence across the country under the brand "more." with 2 formatsSupermarket & Hypermarket. Supermarket more. for you - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 600 more.supermarkets across the country. Hypermarket more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products,more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT. Currently, eleven hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru, Mumbai, Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik. Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members. Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India & globally. Quality & Value through own labels: Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class. Own more., label Kitchen's Food and care Brands India brands





Home & Personal more., Enriche, 110%, Pestex, Paradise, and Germex

Gopalakrishnan.Supermarket Atul Daga. CPO Gopal Naik. CEO . CEO .           Russell Berman. Head . He is also an Academic Council Member for theNarsee Monjee Institute of Management & Higher Studies. CEO . With over 25 years of rich experience.Aditya Birla Retail Ltd. CIO Shiv Murti. while delivering superior returns to all stakeholders". An engineering graduate from IIT Delhi. Head Legal Manoj Krishnan. Thomas Varghese attended the Advance Management Program at Harvard Business School at Boston. Venkataraman.Our Vision & Values Vision : "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers. Chief Merchandising Officer T V.Hypermarket Satendra Aggarwal. Head . Mr.Strategy  Aditya Birla Retail Limited Quality Policy . Mumbai. Head Finance Ramesh Mitragotri. he has been conferred with the coveted award of "Outstanding Business Leader" at the 5th Aditya Birla Award ceremony in 2004 for his stewardship of the VSF Business in to a global leadership position. Values :      Integrity Commitment Passion Seamlessness Speed   Thomas Varghese.Quality Vidhya Srinivasan.Internal Audit V. He has been serving the Aditya Birla Group with distinction since 1999. USA. Head .

China. Egypt. among the world's most cost-efficient aluminium and copper producers. Thailand. Beyond Business . Dubai. It is one of the 3 biggest producers of primary aluminium in Asia. Rajashree Birla Focusing on : health care. Indonesia. . Italy. Luxembourg. Canada. with the largest single location copper smelter No. Hungary. France. Myanmar. Over 50 per cent of its revenues flow from its overseas operations. Vietnam. Globally the Aditya Birla Group is        A metals powerhouse.700 villages Reaching out to 7 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development. Australia.000 employees. Laos. Philippines. Singapore. 1 in viscose staple fibre The 4th largest producer of insulators The 4th largest producer of carbon black The 11th largest cement producer Among the world's top 15 BPO companies and among India's top 4 Among the best energy efficient fertiliser plants In India       A premier branded garments player The 2nd largest player in viscose filament yarn The 2nd largest in the Chlor-alkali sector Among the top 5 mobile telephony companies A leading player in Life Insurance and Asset Management Among the top 3 super-market chains in the Retail business Rock solid in fundamentals. the Aditya Birla Group nurtures a culture where success does not come in the way of the need to keep learning afresh. infrastructure and espousing social causes Running 41 Schools and 18 Hospitals Transcending the conventional barriers of business to send out a message that "We Care". sustainable livelihood. the Aditya Birla Group is in the League of Fortune 500. Brazil. USA. Malaysia and Korea. UK. Germany. The Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007.India. belonging to 25 different nationalities. Hindalco-Novelis is the largest aluminium rolling company. to keep experimenting. It is anchored by an extraordinary force of 100.The Aditya Birla Group is :     Working in 3. Switzerland. Bangladesh. education.A US $28 billion premium conglomerate. The Group operates in 25 countries . spearheaded by Mrs.

more. kids essentials. more. Currently Clubmore. we are able to fulfill your daily shopping needs all under one roof. to healthy alternatives To ensure the freshest supply of fruits and vegetables for you. personal care. Recently our private label brands received the coveted "The Most Admired Private Label" Golden Spoon award at the Food Forum India. Spread across a wide range of products of food and non food items. and a pharmacy. offering . and also to thank you for choosing to be a part of more. but at competitive prices. the more. for you. along with private label brands from our own portfolio . for you we offer branded food and grocery products sourced from the leading brands from all over India. for you provide a one stop solution for your grocery shopping needs. We offer a wide range of assortment of over 4000 products. for you. for you we are committed to deliver quality & value to our customers and have a range of private label brands as well as commercially branded products. Clubmore. ranging from basic necessities such as. Aditya Birla Retail launched its first supermarket. member. members will also have the benefit of receiving exclusive SMS alerts for special offers on our products and services. innerwear. We also have friendly in-store policies on exchange and returns that help you shop with ease and comfort. we at more. grocery to household care products. and are available in attractive prices and packaging. from day-to-day essentials to traditional favorites. for you in May. The more. to make your shopping experience more rewarding with us. general merchandise. fruits and vegetables. for you is your neighborhood supermarket which takes care of your everyday household needs and more. has over 1 million members enrolled for its loyalty program. always giving you the best possible value for your money. Furthermore. home care. for you offer a membership program Clubmore. staples. Our range covers everything. At more. for you hosts a range of private label brands across various categories that follow stringent quality norms. ranging from fresh food to beverages. Our stores are built with a modern and comfortable ambience. Our premium products give you the opportunity to enjoy the difference and quality that is equal to or better than the market's leading brands. bakery and a mobile store. at a convenient location close to you.available in a broad selection for you. At more. electronic billing facilities and a colorful ambience. for you has an aggressive roll out.Super market With a vision is to be among the leading retail players in India. Please refer to the table below for the product categories available in our stores : . we have built direct linkages with the farmers for daily supplies of farm fresh produce. besides the regular offers and promotions at more. household care products. which reinforces our commitment to consistently add value to your shopping experience. for you promises a world class shopping experience.100% satisfaction on the quality of the products & services offered. Since its launch. Also in store are essentials such as. from delicious treats. air conditioned and with speedy automated cashiering to help you shop better. with a modern store layout.000 products. easy to shop with friendly staff at hand to provide assistance. With a range of over 4. As a Clubmore. you are entitled to special benefits. 2007. more. reaching a total count of over 640 stores across India today more. and dairy products.

You can expect to be pleasantly surprised at every visit to our store with attractive promotions such as " Buy and Get Free ".MEGASTORE in Mysore. Shopping was never more interesting and easy!! Now no more shop hopping from one shop to another. apparel. shopping for your various requirements are easily available at just one stop at more. which features both food and non-food products. The result is a very large retail facility which carries an enormous range of products like grocery. electronics.a hypermarket. holiday packages. mobile phones. where one can enjoy a day out with the entire family because of a simple fact that hypermarket consists of variety of options under just one roof. Hyper market With the launch of more.MEGASTORE . Hyderabad. Indore. just to get your weekly shopping done. expanded its footprint in large format retailing. we also run festival promotions that help you shop for special and festive occasions. international and house brands all under a single roof. we have adopted a competitive pricing policy ensuring that you receive the best possible value. in March 2008. discounts and special offers. From time to time. We also have a wide selection of products on attractive offers and promotions that help you get more. you will find a wide range of products on promotion which we offer to enable you to make the most of your shopping. for you. help you try new products and get you better deals. Aditya Birla Retail Ltd. computers. Rohini & Kirti Nagar in New Delhi & Nashik. elevan hypermarkets operate under the brand more. We also promote traditional favorites and local specialties during festivals to make your shopping experience convenient. Bengaluru. with national. Vashi.MEGASTORE . Aurangabad.from your shopping. footwear sports and FMCG products. We retail a wide range of products below MRP. general merchandise. fruits & vegetables. Hypermarkets are what can be described as a complete destination shopping area. We also run celebratory promotions that give you an opportunity to win attractive prizes such as cars.           Bakery * Beauty Concepts * Beverages Basic Apparels Cutlery & Cookware Fruits & Vegetables Frozen & Dairy Products FMCG Products Grocery General Merchandise Home Care Products * Available in select stores only            Home Needs & Home Upkeep Home Decor Products Mobile Store * Personal Care & Cosmetics Processed Food Pharmacy * Ready to Cook/Prepared Food Small White Appliances * Staples Stationery Women's Accessories Offer and promotion At more. At any given point in time. Mumbai. two wheelers. Vadodara. Currently. gift hampers and much more.

Weekend getaway destination for the entire family .MEGASTORE Gift Card smart.MEGASTORE In case you change your mind. more.MEGASTORE Friendly Return & Exchange Policy    Hassle free Return & Exchange policy at more. where we offer you a top-notch experience by giving you a wide spectrum of products. fruits & vegetables. Can't decide on the right gift? Run out of time? Let your friends and family get exactly what they want ! Pick the perfect gift with . all our manufacturer and partners are the best in their class. Our Gift Cards easily available at the Customer Support Help Desk located atmore. while following stringent quality norms for our private labels. footwear.MEGASTORE is a one-stop shopping destination for your entire family. sports and FMCG products and more at amazing prices and offers. more. an exchange is not required.MEGASTORE would be pleased to exchange the same for you .more.MEGASTORE offers you a wide range of products spanning across grocery.MEGASTORE Offers nd promotion Our destination hypermarket caters to your monthly. In case.Products Covering large and spacious area. Please refer to the table below for the product categories available in our stores:                  Apparels . as long as it is in its original packaging and accompanied by its invoice.MEGASTORE by the recipient to purchase any gift of his/her choice any time. mobile phones & accessories. apparels. computers & accessories. general merchandise. while making shopping affordable for you and your family. which can be utilized within the store as per your convenience. more.MEGASTORE aims to bring international standards and operations on par with the rest of the global retailers. practical.no questions asked. and truly appreciated. electronic products. Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at more. you will be issued a gift card equal to the billed value. Our gift cards are always the perfect gift which can be used at themore.Men/ Women Audio & Video (A & V) Bakery Beverages Books and Audio & Video Products Computer & Accessories Do it yourself & Auto Accessories Electronics FMCG Products Footwear Frozen & Dairy Products Fruits & Vegetables Furniture General Merchandise Home Care Products Home Decor Products Home Needs & Home Upkeep                Infant & Children's Apparels Information Technology Products Large White Appliances Luggage Mobile Phone & Accessories Personal Care & Cosmetics Processed Food Ready to Cook/Prepared Food Small White Appliances Sporting Goods Staples Stationery Sun Glasses & Fine Jewellery Two Wheelers Toys Services For your additional benefit. we at more. weekly and special occasion-based shopping requirements.

there are always plenty of reasons to have a good time at more. as well as national & international brands. pebble rock andbig feet .MEGASTORE offers you a extensive selection to choose from. with great savings from our everyday low prices. freya.MEGASTORE has it all. trying out the bakery for freshly baked goodies. more.saver. more.Whether it's shopping for your daily / weekly household needs. with your friends and family.MEGASTORE is to ensure that you get an exceptional value for money. essentials. checking out the latest in technology. and offers with megabuy. or simply relaxing at the café more.MEGASTORE . From our wide array of new gadgets and latest fashion offered by our private label brand. and our private label's promotional offers from maha. Our goal at more.

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