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  • Ad Campaign Planning Process: Research, Strategy, Execution

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    Pavithra Reddy
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    This document outlines the process for an AD campaign including researching the market, consumers, and product; making strategic decisions about objectives, targets, creative approach and coordination; and executing tactics like budgeting, creating ads, production, media selection, scheduling, and measuring impact.

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    Ad Campaign

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    This document outlines the process for an AD campaign including researching the market, consumers, and product; making strategic decisions about objectives, targets, creative approach and coordination; and executing tactics like budgeting, creating ads, production, media selection, scheduling, and measuring impact.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    12 views1 page

    Ad Campaign Planning Process: Research, Strategy, Execution

    Uploaded by

    Pavithra Reddy
    This document outlines the process for an AD campaign including researching the market, consumers, and product; making strategic decisions about objectives, targets, creative approach and coordination; and executing tactics like budgeting, creating ads, production, media selection, scheduling, and measuring impact.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    AD CAMPAIGN PLANNING PROCESS

    RESEARCH INPUT Market analysis Consumer research Product research Feedback

    STRATEGIC DECISIONS Objective Target market Appropriation Creative strategy Co-ordination with other activities Measuring effectiveness of advertisement

    TACTICAL EXECUTION Budget Copy and layout Production Media vehicles Scheduling Market impact

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