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Magento - A Right Solution for E-Commerce - Webinar-Slideshare-CIGNEX

Magento - A Right Solution for E-Commerce - Webinar-Slideshare-CIGNEX

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Published by CIGNEX Datamatics
CIGNEX demonstrates why Open Source ecommerce solution Magento is the appropriate solution for Online Business
CIGNEX demonstrates why Open Source ecommerce solution Magento is the appropriate solution for Online Business

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Published by: CIGNEX Datamatics on Sep 06, 2011
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Magento – A Right Solution for E-Commerce

Presented By: Mrunmayi Desai Principal Consultant, CIGNEX Technologies Aug 30, 2011

• • • • CIGNEX Overview Magento: e-commerce platform for growth Case Study & Demo Q&A

CIGNEX - Magento Confidential


What Does CIGNEX Do?
In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations

CIGNEX - Magento Confidential 3


Where We Can Help You

portals intranets extranets e-commerce content management social collaboration mobile apps. ICMP

integration & ESB contract management document management records management digital asset management business process/workflow business intelligence SAP services and more …

Open Source Center of Excellence (CoE)

CIGNEX Confidential


Overview of E-Commerce Industry

CIGNEX - Magento Confidential


Growing E-Commerce Market
• • • Forrester expects Western Europe Market to grow € 114 billion by 2014 In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011 By 2015, Forrester predicts e-commerce Market in US to reach $300 billion

Challenges: • How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes? • What are best practices and innovations in sales and e-commerce to achieve business objectives? • How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent?

CIGNEX - Magento Confidential


Factors that would influence E-Commerce
Shopping Cart, Product Catalogs & Settlement Processes Web 2.0 rich Internet applications (Reviews, RSS, Blogs etc.)

Personalization of overall Online Experience

Ownership Models such as licensed s/w, SaaS, web hosting services, outsourcing and OSS )

Leverage external web services (Amazon/eBay Services, Google Analytics etc.)

Improvements in Site Search & external search engines (e.g. Google, Bing, Yahoo etc)

Integration with Smartphones and web enabled devices

Factors Influencing E-Commerce Selection
Supports Multiple Payment Platforms for B2B & B2C Sales
* Gartner Magic Quadrant for E-Commerce by Gene Alvarez

CIGNEX - Magento Confidential


Magento – Open Source E-Commerce Solution

CIGNEX - Magento Confidential


Magento: E-Commerce Platform for Growth
Feature rich Professional Open Source E-Commerce Solution

3 Million+

Transactions / yr

$25 Billion

Community Members & Forum Posts


6 Offices






45 Employees in 2007

260+ in 2011

* Data from Magento Website

CIGNEX - Magento Confidential

Magento Architecture
• Extensible and Upgradeable Architecture
– PHP5 Built on Zend Framework – Event Driven Architecture to Simplify System Extensibility

• Architecture Maintains Upgradeability with Customizations
– Core – Local – Community

• Core Flexibility on Design Look and Feel
– MVC Architecture

• Core API opens platform for integration
– Supports Both SOAP and XML-RPC Protocols • Catalog  Cart & Checkout • Customer  Order • Product  Gift Messages
* Data from Magento

CIGNEX - Magento Confidential


Enabling Online Business

Product Development/ Purchasing

Manufacturing/ Suppliers/ ERP System

Inventory/ Shipping Fulfillment

Accounting & Finance

Web/ Content Development


Customer Service & Support

* Data from Magento

CIGNEX - Magento Confidential


Magento Benefits – Open Source
Dramatically Reduce TCO

Freedom from Vendor Lock-in


Flexibility & Auditability

CIGNEX - Magento Confidential


Magento Benefits - Features
Marketing Promotions & Tools Analytics & Reporting Shipping

Search Engine Optimization

Customer Service

Catalog Browsing

Catalog Management

Product Browsing

Customer Accounts

International Support

Site Management


Order Management


Mobile Commerce

CIGNEX - Magento Confidential


Magento Benefits - Community
• Forums: Over 400,000 registered members with over 100,000 topics of discussion • Wiki: With recommended articles for Store Owners, Designers and Developers • Translations: Over 60 existing translation projects • Issue Roadmap: 100% resolvability in almost all Magento version releases

CIGNEX - Magento Confidential


Global Brands on Magento
• Over 100,000 merchants worldwide use Magento to power their ecommerce front

CIGNEX - Magento Confidential


Magento Practice @ CIGNEX
 Close working relationship since 2010
 Global - Gold Solution Partner

 Certified Partner
– Deployed over 15 enterprise solutions on PHP

 Achievements
– Integration Expertise - Drupal, Liferay,

ERP/SAP, FusionForge, SSO, Limesurvey, MRBS, Payment gateways – Community Contributions
• CQUAD – Captures the best of Drupal
and Magento with complete package for an e-commerce website • PaymentTech Chase

CIGNEX - Magento Confidential


Case Studies: E-Commerce

CIGNEX - Magento Confidential


High Tech: Magento based E-Commerce Portal
• Leading high tech manufacturer supplying high performance IT hardware products

Challenges Faced
– Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions B2B & B2C e-commerce not fully supported Lack of extranet affecting real-time collaboration with partners and affiliates

– –

CIGNEX Solution
– – Magento based website with powerful CMS & ecommerce functionalities Extranet site for partners and affiliates with requisite security and workflow management

The Benefits
– –

Reduced time to roll out new products (via web) across geographies Full fledged Catalogue and Order Management functionalities Low TCO across license, infrastructure & support

CIGNEX - Magento Confidential


Media: Magento based E-Commerce Solution
• Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment Challenges Faced
– Needed a reliable partner who can build a site within aggressive launch timeline – Integrate with – Silverlight with Digital Rights Management and Device Management

• CIGNEX Solution
– Ecommerce Website with enterprise features – Integration of OpenCase (Java based CMS) and Magento through SOAP

• The Benefits
– On schedule launch of e-commerce website – Reduced TCO due to Open Source standards

CIGNEX - Magento Confidential



CIGNEX - Magento Confidential


CIGNEX makes Open Source work for you!

Mrunmayi Desai Principal Consultant mktg@cignex.com


CIGNEX - Magento Confidential


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