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com May 2011

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Nooka recognized for JIDA Museum Selection
Two Nooka designs were selected by the Japan Industrial Designers’ Association (JIDA) for the 12th exhibition of the “JIDA Museum Selection” and subsequently admitted to their permanent collection. The “ZOO” and “ZOT” designs were selected for their intuitive way of telling time through linear expression and visual mass. The “ZOO” displays time with a number for the “hour” while minutes are displayed on a horizontal bar. Seconds are displayed on the smaller window. The “ZOT” shows the hour via the 12 dots while the horizontal bar displays the minutes below along with seconds in a small window underneath. These unique timepieces are expressions of universal communication. The Japan Industrial Designers’ Association was founded in 1952 and is the sole national organization of industrial designers in Japan. The Design Museum Selection is a collection of products that best reflect the times in which they were designed. The products are carefully selected by the Design Museum Committee with the goal of recording creative and practical designs from all over the world. Nooka is a New York fashion design company founded by artist/ designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle brand with the addition of innovative accessories.

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