Madonna Events 123 Madonna Road San Luis Obispo, CA 93405

To: From: Date: Subject:

Ms. Melody DeMeritt Madonna Events February 25, 2011 Progress of publicity improvement recommendations for Love Out Loud

We facilitated a preliminary survey on February 17 and 22 at Kennedy Library and the University Union plaza. The surveys included questions on demographics (gender, major, year at Poly) and questions regarding the event (whether the respondent had heard of it, whether he/she planned to attend). Please refer to attached copy of preliminary survey. Through the 53 answers we received, we found that 20 people (37.7%) had heard of the event. Of those 20, 8 (40%) said they will attend and 3 (15%) said they might attend. Though 33 of the students we surveyed had never heard of Love Out Loud, the surveys sparked interest: 11 students (33.3% of those who had not heard of it) left us their emails for more information. For more statistics, please see the attached figures. The actual event will take place on Saturday from 4:30pm to approximately 10:30pm, so our report will progress significantly over the weekend. At the event, we will facilitate a second survey, which will ask respondents their demographics (gender, major, year at Poly), how they heard of the event, whether they participate in clubs on-campus, and whether they use Facebook. Please see the attached sample survey for your review. We plan to also meet Sunday evening to consolidate our findings, which we will incorporate through figures and tables in the report, from the preliminary survey and the event survey. At that point, we will delegate tasks and format our style sheet for the report. We plan to also meet later next week to combine our work together and create a PowerPoint to present to the class during dead week.

Madonna Events Survey about Love Out Loud Event

Gender: Male Year at Cal Poly ________ Circle the best answer 1. How did you hear about this event? Word of Mouth Social Media Fundraisers/Events Other Yes Yes No No Female Major ___________________

Print Ads (Posters/Flyers/Coffee Sleeves) 2. 3. Do you participate in any clubs? Do you use Facebook?

Madonna Events Survey about Love Out Loud Event

Gender: Male Year at Cal Poly ________ Circle the best answer 1. How did you hear about this event? Word of Mouth Social Media Fundraisers/Events Other Yes Yes No No Female Major ___________________

Print Ads (Posters/Flyers/Coffee Sleeves) 2. 3. Do you participate in any clubs? Do you use Facebook?

Madonna Events Survey about Love Out Loud Event

Gender: Male Year at Cal Poly ________ Circle the best answer 1. How did you hear about this event? Word of Mouth Social Media Fundraisers/Events Other Yes Yes No No Female Major ___________________

Print Ads (Posters/Flyers/Coffee Sleeves) 2. 3. Do you participate in any clubs? Do you use Facebook?

Distribution of gender of the 53 students surveyed by Madonna Events

Out of the 53 surveyed, how many have heard of the Love Out Loud event?

Yes, I've heard of it. No I haven't heard of it. Females Males 34 (64.20%) 19 (35.80%)

20 (37.70%) 33 (63.20%)

Distribution of colleges of the 53 students surveyed

Out of the 20 who have heard of the Love Out Loud event, what colleges do they belong to?

CAFES CLA COSAM Engineering Orfalea

10 (18.80%) 14 (26.40%) 13 (24.50%) 5 (9.40%) 11 (20.70%)

CAFES CLA COSAM Engineering Orfalea

3 (15.00%) 9 (40.00%) 1 (5.00%) 2 (10.00%) 5 (28.00%)

Out of the 20 who have heard about the Love Out Loud event, how many plan to attend?

Distribution of colleges of the 8 students who plan to attend the Love Out Loud event

Yes, I am going. No, I am not going. Maybe I will go.

8 (40.00%) 9 (45.00%) 3 (15%)

CAFES CLA COSAM Engineering Orfalea

0 (0.00%) 2 (25.00%) 0 (0.00%) 1 (12.50%) 5 (62.00%)

Distribution of gender of the 8 students who plan to attend the Love Out Loud event

Of the 33 students who had not heard of the Love Out Loud event, how many students wanted to know more (and left their email address)?

Female Male

6 (75%) 2 (25%) Gave Email Didn't Give Email 11 (33.33%) 22 (66.66%)