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useful.” - Google’s main focus is to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access. Google has been focusing on providing the best user experience possible. Its key ingredients are relevance, comprehensiveness, freshness and speed providing users with best possible result. - Google wants to have an improved infrastructure to make their engineers more productive. They wants to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products. - Google wants to push their add system since they take it very seriously. In addition, support thousands of advertisers to use Google’s AdWords program advertising. -It also focuses on innovation and make sure that their tools are running everywhere.Similarly, competitor like Apple, Facebook has been attacking Google from all side so they focus on development and research to bring new products to users. Financial Objectives to promote their products and services on the web with targeted - Google has been investing a lot these past years. Therefore, one of its financial objectives is to increase its Return On Capital Employed. - Google main source of income is advertisement where a company’s website pays google certain amount of money whenever their website are clicked. Therefore, Google has to increase the cost per click in order to increase their revenue. Income Statement of Goolgle Inc.
In Millions of USD (except for per share items)
Revenue Other Revenue, Total Total Revenue Cost of Revenue, Total Gross Profit Selling/General/Admin. Expenses, Total Research & Development Depreciation/Amortization Interest Expense(Income) Net Operating Unusual Expense (Income) Other Operating Expenses, Total Total Operating Expense Operating Income Interest Income(Expense),
3 months ending 2011-0331 8,575.00 8,575.00 2,936.00 5,639.00 1,617.00 1,226.00 500.00 6,279.00 2,296.00 -
3 months ending 2010-1231 8,440.00 8,440.00 2,946.00 5,494.00 1,461.00 1,051.00 5,458.00 2,982.00 -
3 months ending 2010-0930 7,286.00 7,286.00 2,552.00 4,734.00 1,193.00 994.00 4,739.00 2,547.00 -
3 months ending 2010-0630 6,820.00 6,820.00 2,467.00 4,353.00 1,090.00 898.00 4,455.00 2,365.00 -
3 months ending 2010-0331 6,775.00 6,775.00 2,452.00 4,323.00 1,017.00 818.00 4,287.00 2,488.00 -
customers agree to pay a set price for the power produced by the panels.00 3.798. Google Adword which is the major revenue earner for Google aidsin Research and Developement.955. Amazon.00 1. the search giant has partnered with installer SolarCity to offer solar systems to homeowners for no money up front.00 3. Recent Investment In Google's latest investment is clean energy. Hence the main marketing objectives of Google is to introduce new services for users in order to maintain market share.00 2. Of course there are lots of risk involved since it is their biggest investment in clean energy. its expense are increasing since Google had been spending a lot on Research and Development. In exchange. totaling more than $680 million.714. It means that Google’s financial position and liquidity is in a good condition.00 1. Financial Strategies Financial Strategies used by Google are increasing the cost per click which will aid in increasing the income.00 2. Here the chart shows that the Total Asset of Google has been increasing whereas the total debts fluctuates. Balance Sheet Chart of Google Inc. Microsoft etc.The money will allow installer SolarCity to offer solar systems to homeowners for no money up front.392.Net Non-Operating Gain (Loss) on Sale of Assets Other. This will be Google's seventh green energy investment.543.840. Analysis of market Google is the world most popular search engine with 90% market share in UK.00 2.00 2.00 3. However.00 3.142.00 2.00 Here the financial statement shows that the revenue of Google has been increasing every 3 months and so is the Gross Profit.00 2.506. Net Income Before Tax Income After Tax 7. customers agree to pay a set price for the power produced by the panels.434. Google earns a return on its investment by charging SolarCity interest to use its money and reaping the benefits of federal and local renewable energy tax credits.00 -4.167. Its major competitors are Apple. Google Chrome has been .00 1. New products and services are introduced in market each day which is making Google difficult to compete. Facebook. In exchange.
. word of mouth promotions and public relations to establish a brand identity for the organization. because its technological capabilities such as detection of bad practices. and telecommuting if the specific job allows. . Google has designed effective viral marketing campaigns.competing with Apple Safari whereas Google’s music search with Apple’s iTunes. customer feedback. Gmail. Groups. Earth and Local have delighted them tremendously. content development. . Labs. . and management/leadership to improve their skills. Expand further into international markets.Google places a high value on the opinions of employees. one of the search engine. Any employee can approach any manager to discussany issue. In the eyes of the customer such value additions Google Calendar.Google has the informal corporate motto “Don’t be Evil”. delivering feedback.Google employees are offered tremendous opportunities to learn and grow. . bandwidth and hardware that supports the fastest search on the web. Mobile. which reminds its employees that commitment to be ethical is part and parcel of being a leader at Google. so they offer flexible work hours. executive speaking.As an organization. . and continue developing new products. Marketing Strategy and Competitive Strategy To maintain Google’s competitive advantage. storage systems. information management and result analysis have improved greatly through tracking and retention of a loyal customer base. Blogger. Professional development opportunities offered to all employees include classes on individual and team presentation skills. the company has developed an infrastructure that guarantees a fast and efficient search engine. or to provide enhancements to current offerings. Docs.Hiring the right people is a key HR philosophy at Google – the median age of employees at Google is 27 years. Google’s competitive egde is traced to the fact that they’ve built their own infrastructure of servers. The “don’t be evil” Google enjoys an immaculate branding strategy which has proven to be one of the most brilliant and effective branding strategies ever witnessed. Microsoft’s Bing. but rather to the support system that could help them create anything. Human Resources Strategies . as well as branching out their efforts in other directions beyond search. business writing. has been competing Google’s search engine. Checkout and Google GEO-Maps.12 seconds. Google and its employees take pride in being regarded as geeks.There is a strong culture of innovation and experimentation at Google with engineers encouraged to take 20% of their time to develop new product or service offerings.Employees are attracted not to the short term monetary returns from work.06 to 0. part‐time work options. For example. Moreover. Google wants employees to maintain the best possible work/life balance. While the cost is high google spends billions of dollars in research and developement and keep up the competitive strategy. Google is #1 of all Internet brands for brand loyalty. Human Resources Objectives .any random search takes between 0. Google’s choice of managing customer relations is a good one.Expand the workforce will help achieve the long-term goals. making it the youngest workforce across the industry.
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