MICO BOSCH

GROUP 4

GAUTAM RICHA

PALLAVI TUSHAR

PRATEEK SUNDEEP

INTRODUCTION      INCORPORATION YEAR: LOCATION : CURRENT LOCATION : MANUFACTURING : UNITS : : : AWARDS : 12th November 1951 Chennai Bangalore Bangalore Nashik Jaipur Naganathapura QS 9000 BY TUV .

GUJRAT.INTRODUCTION CONTD.  SISTERS COMPANY:  Bosch Chassis Systems India Ltd  INCORPORATED IN 1982 IN PUNE.  Robert Bosch Engineering and Business Solutions Limited  INCORPORATED IN 1998 IN BANGALORE .  Bosch Rexroth (India) Ltd  INCORPORATED IN 1974 IN AHMEDABAD. MAHARASTRA.

72 609.82 4500 4325.31 633.21 865.48 2500 2000 1500 NET SALES in crore PBIT in crore PAT in crore 1000 500 0 Jan/05 542.07 804.16 4000 3500 3000 2977.87 Jan/06 Jan/07 Jan/08 .72 547.27 3781.57 343.99 859.GROWTH 5000 4601.

BOSCH GROUP  1. Consumer Goods . Industrial Products 3. Automotive (MICO) 2.

PRODUCT PORTFOLIO           AUTO ELECTRICALS BATTERIES BELTS BRAKING SYSTEM BRAKE PADS CLUTCH PLATES DIESEL SYSTEMS FILTERS GASOLINE SYSTEMS GEAR PUMPS        GLOW PLUGS HORNS LIGHTS LUBRICANTS RELAYS SPARK PLUGS WIPER BLADES .

MAJOR CLIENTS AND COMPETITORS  COMPETITORS:    DELPHI DENSO SIEMENS HYUNDAI TOYOTA MARUTI  CLIENTS: TATA MOTORS CLIENTS M&M GM HONDA TVS .

 SUSTAINABLE COMPETITIVE ADVANTAGE  Sustainable mobility  Combining technologies  Increasing safety-ESP  CORE COMPETENCIES  High Market share  Technological superiority and strong support from parent Bosch  Global R&D hub-MAC  Alternative Energy  Service: CORE COMPETENCY CENTRE  Quality-QMS  Large Contact Base .

PRICING STRATEGY   INTRODUCTION  Critical marketing mix  Different pricing objectives for different products  The pricing of MICO.Quality Leadership  Avoidance of government’s intervention into the business .BOSCH is aligned with its corporate strategy PRICING OBJECTIVE  Product.

)  General Practices  Different Prices for different customers  Negotiation  Prices for Government’s norm  Pricing Methods  Volume Based Pricing  Administered Pricing  Market Skimming ..PRICING STRATEGY (CONTD.

DISTRIBUTION  REGION WISE AUTHORISED DEALER NETWORK    AUTHORISED DISTRIUTION MAIN STOCKIST AUTHORISED SALES OUTLET .

Planners of manufacturing unit interact .Distribution .SELLING PROCESS  Order taking (e-tendering)  Order Processing  Kick off strategy .Warehouse .

2. On Track Program SIAM Convention Trade Exhibitions Customized Websites Automobile and industrial magazines RV College Engg Tokyo Motor Show IAAE 2008 .PROMOTIONAL STRATEGIES 1. 5. 3. 4.

PEOPLE AND PROCESSES   National Sales Manager    Regional Manager South Regional Manager North Regional Manager East Regional Manager West  Functions of the departments SMA Product Management. Advertising and sales promotion. SPD Warehouse activities Orders fulfillment and insuring collection Business with government departments Procurement of trade goods Area Managers Area Managers Area Managers Area Managers      Territory Executives (Specific area Objectives) Territory Executives (Specific area Objectives) Territory Executives (Specific area Objectives) Territory Executives (Specific area Objectives) . Packaging Marketing services and market research.

SAP Changes due to SAP:   Purchase order formats Material with supplier (MWS ) reconciliation procedure Eg:-Process scrap and End bit scrap accounting.PROCESS STRENGTH. Packing material numbers will be changed to Bosch numbers WEB Electronic Date Interchange ( EDI )   .

. from concept to manufacturing  • • • Manufacture and testing of proto samples Reliability testing Product quality improvements and rationalisation • Technical co-ordination with other manufacturing locations.)   MICO is the global development centre for Bosch Customized R&D helps maintain help build strong customer base and market leadership It carries out the following activities:  Design & development of new products.R&D (PROCESS STRENGTH CONTD. in respect of quality and warranty .

PEOPLE STREGTHS-EMPLOYEE BENEFITS Medical & Dental Insurance  Vision Reimbursement  Medical & Dental Insurance  Vision Reimbursement  Life Insurance  Supplemental Life & AD&D  Profit Sharing Program  401K  Vacation  Sick  Educational Assistance  Direct Deposit  MICO Credit Union  Employee Assistance Program (EAP)  Nurse/Wellness Line  Short Term Disability  Long Term Disability  .

SPM division. Rohit Gupta. Marketing Deptt. Senior Engineer. Sekhar Alliance Business School .SPECIAL THANKS TO  Mr. Mico-Bosch  Prof. Mico-Bosch  Mr. Sreeharsha Senior Manager. V.

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